Title changes have been in store for several members of the royal family. But one member of the royal family has notably been left out.
Who’s Been Left Behind?
Buckingham Palace announced just recently that Prince Edward, the youngest son of the late Queen will now be known as the Duke of Edinburgh, a title previously held by Prince Phillip, the Queen’s late husband. Sophie, the former Countess of Wessex, is now the Duchess of Edinburgh, and their son, formerly James, Viscount Severn is now the Earl of Wessex, assuming his father’s title.
But someone’s missing here.
The Duke and Duchess of Edinburgh’s nineteen-year-old daughter, Lady Louise Windsor doesn’t get a new title. This is because Dukedoms and Earldoms can only be passed down from father to son, leaving Lady Louise in the dust.
Sexist royal rules have plagued Lady Louise for much longer than just this one instance, however. When her younger brother was born, he took her place in the line of succession because of male-preference primogeniture (which has since been replaced by absolute primogeniture with the birth of Princess Charlotte). And when he was born, he received the title of “Viscount Severn,” one of his father’s titles, when again, Lady Louise received nothing.
The Duke and Duchess of Edinburgh with their children, the Earl of Wessex and Lady Louise Windsor
It’s Time for Change
The royal family is symbol of history and tradition, and with this symbol comes the fact that A BUNCH of its title protocols are inherently sexist. The rules prohibiting Lady Louise from receiving the same titles as her brother aren’t the only ones keeping women from holding the same value as men in terms of titles.
During the reign of Queen Elizabeth II, her husband wasn’t a king. Instead, he was known as Prince Philip, Duke of Edinburgh. This is because the title of “king” is considered higher than “queen” and the monarchy wanted to signal that Prince Philip’s rank was lower than the Queen’s. However, women can become Queen consorts when their husbands become Kings. This is the title that Camilla will officially receive when her husband, King Charles ascends the throne. The fact that “Queens” are ranked lower than “Kings” needs to change. Men should become known as King consorts to show that Queens are not ranked lower than their male counterparts.
Queen Elizabeth II and Prince Philip
And the only reason why Archie and Lilibet officially became “Prince Archie” and “Princess Lilibet” at the same time that the other title changes were announced is because of another sexist protocol. Only male-line grandchildren of the sovereign can use the titles of Prince and Princess. So if King Charles had a daughter, her children would not get royal titles even though her brothers’ children would.
Even further, when Princess Eugenie (one of the Queen’s grandchildren) got married to Jack Brooksbank, she became Princess Eugenie, Mrs. Jack Brooksbank, taking his name. But when Prince Harry (also one of the Queen’s grandchildren) and Meghan Markle got married just five months earlier, they became the “Duke and Duchess of Sussex.” Again, this is because of the fact that dukedoms and earldoms only get passed down to men, the same protocol affecting Lady Louise.
And these are just a few of the sexist title rules in the royal family. There are so many more outdated protocols that need to be changed if the royal family wants to maintain its popularity with the increasing equal rights movement in the UK.
With so many strong female figures in the royal family, from Queen Elizabeth who served in the British Army during World War II, to Meghan Markle, who might have encouraged Procter & Gamble to change its sexist tagline when she was just 11, it’s clear that it’s time for change. There’s no better time than now.
With one of the content pillars of my blog revolving around beauty content, I’m always on the hunt for the best make-up products in the beauty market. Over the past couple of months, I have been able to try Rare Beauty’s Soft Pinch Liquid Blush and their Kind Words Matte Lip Liner. I’ve been thoroughly impressed with both of these products, and have decided that I’d share my thoughts on them.
Let’s kick things off with the Kind Words Matte Lip Liner. I love that this creamy, versatile lip liner comes in a variety of different shades ranging from neutral nudes to bold reds. As mentioned, the formula is so creamy and glides on the lips like a dream. It is super easy to use in order to create the perfect outline for your lips. Additionally, this lip liner is long lasting, so you won’t have to worry about constantly re-applying it throughout the day.
As much as I have enjoyed Rare beauty’s lip liner, I have completely fallen in love with their Soft Pinch Liquid Blush. I have been using the shade “Bliss” and hope to try out more shades in the near future. Available in both cream and liquid formulas, Rare Beauty has ensured that their blushes come in a selection of shades that are suitable for any skin tone.
What I love most about this blush is how pigmented it is! Ask any beauty blogger their thoughts on this blush, and I can 100% guarantee that they will say that “A little goes a long way.” Like their lip liner, the formula in this blush is a dream to blend – a small dot on each skin is enough to give you a healthy and radiant glow. I’d recommend applying the product with your fingers to ensure that it spreads evenly and blends seamlessly with your skin.
While the products that I have tried from Selena Gomez’ make-up line have been first class so far, I wanted to share an aspect about the Rare Beauty brand I love – their commitment to mental health and embracing one’s imperfections.
Whenever you purchase a product from Rare Beauty, you are not only treating yourself (or a loved one) to a high-performing product, but you also support a brand that is on an incredible mission to increase access to mental health resources.
With care & joy,
Ainah
Bibliography:
Kind words matte lip liner. Rare Beauty. (n.d.). Retrieved March 27, 2023, from https://www.rarebeauty.com/products/kind-words-matte-lip-liner
Rare beauty by Selena Gomez: Vegan & cruelty free makeup. Rare Beauty. (n.d.). Retrieved March 27, 2023, from https://www.rarebeauty.com/
Soft pinch liquid blush. Rare Beauty. (n.d.). Retrieved March 27, 2023, from https://www.rarebeauty.com/products/soft-pinch-liquid-blush
First impression: At first glance, Bonnie’s website has beautiful artwork of a sunset over a nature scape that is used as her banner, it gives a feeling of warmth and calmness. The title of her website is called “MY LIFESTYLE”, it is in bold, large lettering that stands out and has contrast against the artwork she chose. This makes her main page appealing and accessible to readers. I like the pink tones throughout her page, it compliments the artwork well. I really love the palm tree in the left top corner, you can click on it on any page to get back to the main page. Her menu tabs pop out and are easy to navigate. You get a sense that it is a personal blog about what she finds interesting to write about. Her vibe isn’t to become viral but more of a personal blog to share amongst peers. As mentioned in John Suler’s (2004) article “The Online Disinhibition Effect” Bonnie uses the “We’re Equals (minimizing authority)” technique because her interaction with the reader feels like a peer relationship that is based on mutual experience and story-sharing. I would suggest adding an accessibility plug-in to her website to help those that have certain visual abilities and that could benefit from the variations of text and contrast. The plug-in called One-Click is an example that is easy to add to your website that comes with a variety of settings to help accommodate all readers.
Content: I love the content posts on travel and her ragdoll cat. I like that her contact info is in the contact section and that you can leave her a message in the provided fields. I would remove or change the generic contact info from the bottom of the pages. It would be nice to see more content within her posts along with adding enticing headlines.
Audience: Bonnie mentions in one of her Process Posts that her intended audience is her classmates and friends. I think if she wanted to, she could expand her public further if she used social media links on her website, but that is a personal choice.
It would also be helpful for Bonnie to incorporate SEOs in her posts such as adding keywords to her blog posts, adding videos from YouTube, and including related hyperlinks to her content posts to increase engagement and increase her google search credibility. As Sam Hollingsworth (2021) mentions in “15 Reasons Why Your Business Needs SEO,” using SEOs will ensure a good user experience and increase the chances that more people will read Bonnie’s content. Implementing these strategies could help Bonnie grow her public numbers.
Website’s Marketability: I think for marketability Bonnie could have an opportunity to try some monetization techniques. There is the option of adding ads to her site; Google Analytics has AdSense that you can add to your website. Also, using affiliates is another option, like for cat food or cat supplies or promoting hotels or travel, since she likes to write about her beautiful ragdoll cat and the trips she takes with friends, however, she would have to focus on creating a larger public first. Christina Newberry (2022) says “affiliate marketing is a way for content creators to earn commissions by referring customers to brands.” So you can use affiliate codes or links on your content website and every time someone clicks on that link and purchases that item you can make a commission.
Overall Bonnie’s website looks professional, is aesthetically appealing, and is well-designed. With some effort and planned direction, her website has the possibility to become more marketable.
Finding a fictional character who is explicitly stated (or at least heavily implied) to be autistic has always been a surprise for me, no matter how old I get. I grew up relating to a lot of characters who were not intended to be on the spectrum, but were nonetheless influenced by the creator’s life in some way.
In recent years, there have been more frequent attempts to create thoughtful and accurate depictions of autistic people in the media, which I appreciate. Despite the many creators who are careful about these portrayals, many people consuming said media reduces the characters to stereotypes.
A phenomena I’ve personally encountered lies on the website Personality Database, which is a forum-turned social media site dedicated to voting on the personality of celebrities, historical figures, fictional characters, etc. Although the comments section is not usually filled with the best arguments, I find an especially annoying disparity around canonically (or heavily implied) autistic characters.
Many autistic characters do happen to be either ISTJs or INTPS, but it is absurd to believe that autistic characters (and therefore people) will all have functions such as high Si and Tx, and low Fx. This shows a blatant misunderstanding of cognitive functions, behaviour versus personality, and the overall meaning behind what it means to be autistic.
In order to prove my point, I will be comparing and contrasting Abed Nadir of the TV show Community (2009) and Gin Ibushi of the video game Your Turn to Die (2017). These two characters showcase how sharing autistic traits does not equate to being the same personality type (seeing as they are an INTP 5 and ESFP 7, respectively).
Abed Nadir is implied to be autistic throughout Community, with jokes and references to being on the spectrum since the very first episode. However, underneath the comedic aspect of Abed’s “awkwardness” and “obsession with movies” lies an accurate representation of the autistic experience.
In many episodes (including his first appearance) Abed is clearly shown to be collecting and infodumping facts without prompting. This is usually either dramatized to a ridiculous effect for a joke, or serving a distinct narrative purpose, such as giving Jeff (who doubles as an audience stand-in) exposition for the 5 other main characters.
AerodynamicsofGender is based on the common autistic trait of being blunt in terms of speech. The women of the study group pick up on this aspect of Abed, and manipulate him into being a jerk to other people for their own entertainment.
There is a cold open in Curriculum Unavailable where Abed is seen being comforted by Troy and Annie while the study room’s clock is being changed for daylight savings time. This is clearly meant to show the common hesitate to accept change in our environments and need for consistency.
In Advanced Criminal Law, Troy explains how friends sometimes mess with each other by lying. Abed doesn’t understand that the other person is supposed to know that it’s a joke, and goes completely overboard for the entire episode in order to keep up the lie that he is an alien.
These are all examples of ways in which autistic traits are exhibited in areas related to communication, interests, and sensitivity to changes.
Next we have Gin, who was widely considered autistic-coded throughout the first few chapters of Your Turn to Die, but was explicitly stated as being diagnosed in chapter 3 through a flashback to his past.
Gin wears an outfit consisting of a hat attached to a cape, paw gloves, and a tail, with patterning similar to a cat and a plushie that he is often seen holding onto. He feels most comfortable talking to other people with these clothes on, but was discouraged from wearing the outfit at school.
Gin also has vocal stims, often saying “meow” or “woof” at the end of sentences (which I actually share, as one of my biggest special interests is cat behaviour). Each of these elements is tied into his interest in animals; his favourites are cats and dogs, but he enjoys alligators currently.
Only one other character has been shown to have a gameplay gimmick; the detective Keiji uses his experience as a detective to interpret other characters’ true thoughts.
In comparison, Gin is able to see clues the other characters miss, as his perceptive abilities are quite pronounced. Many autistic people have similarly strong perception, with the caveat of being more sensitive to sensory input.
Finally, Gin is shown to have Pathological Demand Avoidance (PDA), which is an aspect of autism that has been proposed to be added to the official list of traits.
PDA describes someone who avoids expectations being placed on them, due to a feeling of excessive anxiety and lack of autonomy. These feelings are triggered even when the individual usually enjoys the activity, and describe Gin’s experiences in school very well.
In Gin’s case, his most prominent traits seem to be stimming and sensory perception, but he also presents intense interests and bluntness similarly to Abed.
From these character examples, we can surmise that autistic traits and personality traits are separate aspects of a person’s identity, and are not a 1:1 match in most cases. The constant bickering over whether an autistic character is a Si dom for liking routine has no reason to exist, given that these are completely different discussions (and Si ≠ liking stability in the first place!).
I hope this post might encourage others to expand their definitions of autistic people (and correct their interpretations of the cognitive functions, for that matter).
Relegating autistic people to just a few possible personality types is not only unrealistic, but also serves to deny us of the autonomy which is automatically given to others.
Every Pokémon is assigned at least one type, which represent the attack moves they can effect against other Pokémon in battle. Each type will have its own strengths and weaknesses, and personally, I’m only able to remember so many of them, especially in time-sensitive situations, like swapping out my Pokémon to have the upper hand mid-battle.
So, I’ve compiled a list of memorization methods that I’ve learned to best keep track of type effectiveness without needing to pull up a chart. This might not cover every single Pokémon type, but it should cover enough ground to make most of your battling knowledge more effective.
Psychics Are Weak Against Common Fears
Correlation is causation. Fear plagues the mind, so for Psychic types, where the mind is central to their abilities, common fears like Bugs, Ghosts, and the Dark will be most effective against them.
Normies Can’t Fight
Think about it this way: if you live a normal, unbothered life, when faced with fight-or-flight, would you be able to fend off against a skilled fighter? Fighting types are most effective against Normal type Pokémon.
Water Breaks Down
The obvious one is Water putting out Fire. Water also erodes Rock, and affects crops by over-saturating the Ground.
Water Gets Controlled
Electric currents amplify using Water as the medium, and plants like Grass absorb water to grow. So, Water types would be weakest against these two types.
You Can’t Fight What You Can’t Touch
Fighting types can’t fly, so their attacks would not reach Flying types. Fighting types have their concentration compromised when it comes to cute and charming Fairy types and mind-puzzling Psychic types.
Fire Gets Smothered
To put out a fire, you need to smother its flame. Effectively, Water, Rocks, and Ground elements like dirt will do the job.
Steel Causes The Most Damage
Literally the hardest. Steel will break Ice, and generally, would break most Rocks.
Steel is also effective against Fairy types, and you’d have to know ancient lore to rationalize this: fairies cannot come in contact with metals like iron, because they will burn.
The Elements Affect Flight
If your plane flight is delayed, it’s usually because there’s a storm. So, Electric and Ice types are particularly effective.
That’s all I’ve got for now! How do you best remember Pokémon type effectiveness?
As the final weeks of the course are coming to a close, I wanted to revisit accessibility to ensure that I covered as many bases that I could on my blog.
So far, I’ve installed the AccessibleWP plugin by codenroll on my blog, which covers the Web Content Accessibility Guidelines (WCAG) principles of “perceivable” and “operable” outlined by the Accessible Publishing Learning Network. It does this by ensuring that vision- and hearing-affected visitors to my website are able to interpret it using their assistive devices or by using keyboard navigation. In particular, there are functions in this plugin that makes links stand out by highlighting them on the page. I also made sure that my links were clear by having them underlined, so that links are perceivable by the user or that there is an interaction available where they are.
Additionally, while the font size on my site is set to size 16, 2 sizes larger than the recommendation of 14 by APLN, the theme I am using scales the text size when responding to different screen sizes, which I haven’t figured out how to control. Thankfully, AccessibleWP covers this with their “Increase Text” function, which allows me to set a scale to increase the text size to for ease of reading.
There was a great point made in APLN’s Introduction to Website Accessibility article, which mentioned that those who use screen readers can opt to hear a list of all the links on my website. I realized that on my homepage, there are two major navigational links that actually don’t describe very much when taken out of context: one that says “More” which leads to my about page, and one that says “More adventures” which leads to my main blog posts in a category I call “Adventure Log”. I’ve now renamed those links to “How it all began” and “Full adventure log” in order to make it more perceivable what kind of content will be found when entering those links.
Currently, I’m a bit behind on adding alt-text to all of my images, but revisiting this article reminded me of an article I read at some point that mentioned that even decorative images, like my site logo, could benefit from a brief description—but that they must be brief, so that those who use alt-text can understand quickly what content is useful to them.
This week, I wanted to once again, focus on my website from a user’s perspective. I mentioned in my 4th process post that I haven’t really been imagining an audience thus far, as I assumed no one else would be reading my content. I still think this way, however I have recently thought a little bit more about how I could gain an audience. Whether I decide to monetize my website in the future or not, I think it is very important to consider user experience when putting out content. Sam Hollingsworth states that “user experience has become every marketer’s number one priority” (Hollingsworth, 2021), and although I may not be marketing anything at the moment, I think it would be a good idea to start looking into increasing my website’s visibility.
One way of doing this is implementing social media withing my website. This is also something I recommended to my assigned peer in this weeks peer review, so I figured there’s no better way to work on my own website than taking my own advice. To do so, I added a link to follow my Instagram account at the end of my “about” page. I chose to link Instagram not only because it is one of the few social media apps that I have, but also because according to the State of Mobile 2022, Instagram is the top app likely used by Gen Z. If there is any audience I hope to increase engagement from, it would likely be Gen Z as my content aligns more with their preferences (as I, the writer of said content, am in fact also a part of Gen Z).
While Jagged Little Pill (2019) strived to do much in terms of packing representation into the production, it ultimately fumbled the bag when it came to LGBT+ representation, particularly that of trans and bisexual people. Resultantly, my article this week highlighted this misstep with a specific interest in the transphobia of the show’s trans erasure. This is a topic that is especially important to me, as an active and avid advocate for LGBT+ justice and as a member of the community myself. As such, this article is probably one of my most passive writings in a long time, but informed, I think, by a real justification for this impatience.
Additionally, this week I have decided to make a plan to integrate more multimedia posts in my blog posts. My blog posts, for the most part, are pretty formulaic: a text post with a header image. While there is the occasional post that differs from this pattern, like the audio files of songs I’ve recorded, these are few and far between. Moving forward, I’m going to try to at least integrate more images into my posts, laying them between paragraphs of text so as not to lose the reader’s interest. I also think I want to start introducing more audio posts, since this blog is about performing arts. As well, if I have the time, and, let’s face it, the confidence, I might post a video of me dancing, but it has been a long minute since I last put on pointe shoes, so we’ll see if I stick to that plan.
However, ultimately transmedia posts aren’t really something that aligns with the content of my blog. As this week’s process post prompt implores me to think about transmedia, I think its appropriate to say that transmedia storytelling is actually something I am a big fan of experimenting with, and a topic I explored in one of my media literacy classes many semesters ago, but truly not something that is foreseeable in the future of The Stars, Too. I don’t actually have any transmedia platforms to post my content to and thus grow my readership. My dabble with social media ended when I was semi-Tumblr-famous as a teen, and I have not created a social media account since. Thus, while multi-media is definitely something I can lean into, transmedia poses more of a road bump.
This week we discussed the concept of transmedia. It is a way to describe a story which can be told across different platforms like writing, films, toys, games, etc. For example, in the reading written by Blogroll, they used pokemon as an example. It is seen across many mediums of platforms like card games, on-screen, on consoles, and books, and it contributes to the growth of the fanbase (blogroll, 2013). It explains the goal of transmedia storytelling to keep the experience and community alive and to continually grow an audience. This keeps the community interested and engaged in the whole platform experience.
With that said, knowing that I can use transmedia as an advantage to my site to engage my audience, to take a small step I can expand my branding of KeptCollexion onto other media platforms. I plan to take action by creating an Instagram page to start, then maybe a YoutTube channel to expand my creativity. With new platforms in mind, the content shared would be in the forms of Instagram posts and stories, and short edited video montages on Youtube. I’ll still be putting more emphasis on social media platform channels as it is the easiest and quickest medium to attract users since it is what most of us use. It is also the platform I am most comfortable using, and it can contribute to sharing a glimpse of what KeptCollexion has to offer.
– Eliza (aka Peanut)
Reference:
Whippersnappers, B. is for. (2013, November 21). Pokemon as transmedia storytelling. kevinbrittenylauren.wordpress.com. Retrieved March 27, 2023, from https://kevinbrittenylauren.wordpress.com/2013/11/21/pokemon-as-transmedia-storytelling/
For this peer review, I explored Riella’s webpage “Perfect Hurricane” (PERFECT HURRICANE – a personal blog about stuff and things). From a user’s perspective, I see how she organized the site’s categories from the top menu bar, and how I’m introduced to loud bright colours. This factor helps users easily navigate their way around the page. I also like the animation effects incorporated into the page as they caught my attention instantly and gives the impression of an interactive site. I find sites with visual effects entertaining and make me want to explore more and play around with them. In terms of a reader’s perspective, visually the text is legible and the website contains visual graphics and pictures to help communicate an idea of what “Perfect Hurricane” is all about.
Scrolling further, I found the carousel concept of gallery photos fitting to her site. It shows a quick intro glimpse of events and a story. After viewing the gallery, I wanted to know more in-depth about the site. So the next page I visited was the “Bio” section. It displayed an easy quick read about the author, although I do recommend maybe giving a small background behind the website name “Perfect Hurricane.” On this page, I like how she kept a consistent theme with bright colours and animations. I also found it helpful that a contact domain was added to encourage involvement and community with social media.
In terms of social media, this week’s readings focused on AI and marketing tools. For a successful site, it depends on how the author decides to display their platform and reach their target audience. In this week’s readings, we learned that Data.ai. Is a useful marketing tool that helps analyze and report the marketing performances of various apps like Instagram, TikTok, Facebook, etc. It also discussed how this generation is known as Gen Z, and it is heavily influenced by technology and social networks (Data.ai., 2022). It is a factor to learn and apply to our sites to move towards success in marketability. As mentioned in Data.ai, topics and trends relevant to Gen Z drive engagement through connections and social platforms (Data.ai., 2022). Taking this into account, I see how “Perfect Hurricane” is more of a personal brand, and to engage both personal life and engagement to gain an audience, adding factors of trending memes or songs can add to viewer activity. For example, at the bottom of the home page, I see how there’s a song displayed. I suggest adding a small description or hashtags to reach other users who listen to the same song or artist. This is a way to grow the community through the author’s interests. Also using these social media tactics like hashtags, links, and trending titles will easily capture Gen Z’s attention but also make use of marketing tools and strategies.
This week we also touched on SEO. According to Hollingsworth, SEO is the most viable and cost-effective to understand and reach an audience. It also introduces the main search engine competitors like Google, Yahoo, and Bing (Hollingsworth, S. 2021). Keeping this in mind, adding relevant features to the site like trends, topics, and facts can increase the audience by keeping these search suggestions in mind. Usually, search suggestions are common topics or prompts that users look up, therefore incorporating topics to reach an audience based on the themes/topics of your site would be a useful tip to consider to grow engagement and further reach an audience to grow a solid community.
Lastly, visually I see that there isn’t much content going on. I suggest uploading more content relevant to your theme that can also be relatable to an audience you’re trying to reach. This will grow activity onto the page, and leave the impression of being “incomplete.”
Earlier like I said, the way how this site is well laid out with colours and grid components. It looks fun and interesting and the animation makes users feel engaged. These are good site attributes to continue and improve on.
– Eliza (aka Peanut)
References:
Hollingsworth, S. (2021, August 9). 15 reasons why your business absolutely needs SEO. Search
Engine Journal. Retrieved March 21, 2023, from https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close
Panipekeesick, R. (n.d.). Perfect hurricane. PERFECT HURRICANE. Retrieved March 27,
2023, from http://perfecthurricane.com/
Posiel.com. Data.ai. (2022). Retrieved March 27, 2023, from
https://posiel.com/wp-content/uploads/2022/09/dataai__state_of_mobile_2022__en.pdf
Needless to say, moving is very tiring and in just two days I moved from this home into another. I’m not going to lie, I’ve changed my place many times since I came here, and it’s not because of me. Maybe it’s because the price in Vancouver is too high and my landlord is selling his house, so I had to plan to find a new place. I felt physically exhausted, and the time to write the post was delayed. But these difficulties do not deter me, life is an experience, after the experience I can get the qualification to grow. I look forward to each day.
This time without my dog’s company, I can’t lift my spirits for many things, as I recently moved, I sent him to my friend’s house, I still need to go back to China after April, so I can only entrust him to my friend, pets are healing for me, when I first came to Vancouver, I was scared and lonely inside, it didn’t take long for me to wish I had a small pet to spend these times with me. I hope that time will slow down so that it can be by my side for a long time. I had two pets before, both of them were dogs, and because I was very young at that time, I didn’t know how to take care of them, which caused me to get sick and leave this world. of. At the same time will also heal me a lot, when I am sad to be at home, it will silently lying next to me, like to give me comfort, I can understand that the dog’s life is short, since it chose me, I will also make it happy.
Google Analytics is a powerful tool for collecting data from websites and applications to generate reports, and we all know that Google Analytics is a powerful tool for providing actionable data. One of the quickest ways to get this data is to clarify what all these terms mean. What does bounce rate mean, and does it correlate with exit rates? And how does it relate to sessions and page views? We first talked about impressions when looking at clicks. Display counts appear when links are placed in search results. According to Google’s SEO report, display counts do not include display counts for paid Google ad campaigns, which are recorded separately. In short, when a user can see your link in the search results, this is considered a display. As you know, we use the number of displays and the number of clicks to calculate the click-through rate.
While google analytics can see that I have about 20+ visitors to my site, I can also see my visitors and their ip addresses, and I can clearly see if they are using a computer or a cell phone to visit. I think this makes me feel uncomfortable. But analytics is an important display of data that users use for feedback, even though I don’t get emails and more feedback when I do.
When we use our cell phones and computers, our data is already transparent, why did my parents always tell me when I was little not to expose my information on social media platforms, but we set up our own blogs and post our daily life and personal information in “About”, is this really a deliberate way to keep our data from being lost? Is this really a deliberate way to keep data from being lost? I don’t think so, just like I would use instagram, not to get more attention, just to know what my friends and my favorite celebrities are up to, I do think there are some people who over share on social platforms, exposing their privacy and orientation. But if you really don’t post anything, is it true that your information won’t be freely accessible? I don’t think so.
After reading “Digital breadcrumbs: the data trail we leave behind us…” by George Philip, Jennifer Anne Lazo, Rooham Jamali and Rudy Al Jaroodi, the data trail is really amazing, for example, if I am blogging at home with wifi connected, anyone who uses this company’s network knows where I am currently located.
Like I said earlier, I will not deliberately hide my data, because in these times, there are too many b don’t want to be found data are exposed to the public, no matter what we do, go to buy a thing at the same time, let you join the membership will get a discount, I think I will go to do so, after all, I will not lose anything, just published my email, cell phone number, and home address, they also In this way to send emails to consumers to let them know some of their developments, are getting information data from both sides.
Overall, I think it’s normal to go ahead and publish appropriately while ensuring your y privacy. Nowadays, it’s very easy to find out your information, and also to raise the heart of vigilance on social media, while gaining benefits.
This week’s reading on 15 Reasons Why Your Business Absolutely Needs SEO makes me reflect on how challenging it is to have your website appear in searches. The article’s first point is titled “Organic Search is Most Often the Primary Source of Website Traffic” (Hollingsworth, 2021). However, how often does my website appear in an organic search?
My website analytics
Looking at my Google Site Kit, it appears that the Search feature is not doing much for my website. The only search query that led someone to my site was when “vanessa planet” was searched. I am guessing that this search was made by someone in this publishing class, most likely the student who was writing my peer review, as this is a really specific search. This shows that I must change my publishing strategy to show up in more search queries.
I do not mind if my site has no audience. I am mainly creating this blog for myself; however, I think it would be cool to have an audience, as it will allow individuals with similar interests as me to connect with my website. I will change my posting strategy by adding more keywords and tags to my post in the hopes of attracting an audience.
My final peer review is here! For the final one, I had the pleasure of exploring Jolene’s enchanting website:Mama Jo’s Family!
Mama Jo's Website HomePage
Introduction and first impression
Upon landing on her site, the first thing that caught my attention was the introductory paragraph, which provided a welcoming and family-oriented vibe. Jolene’s website is informative and engaging, with her about page particularly noteworthy. I was drawn to her mention of her First Nation heritage and culture, which reminded me of Suler’s article’s Personal and Cultural Values section on “the online disinhibition effect”. This section emphasizes the impact of our personal and cultural values on our online interactions and how we perceive ourselves, which is an important consideration when navigating online relationships with people from different cultures.
One suggestion for Jolene’s blog is to include a photograph of her family on the homepage and about page. Since Jolene introduces her sons and husband by name and age, it would be beneficial to see and recognize their faces. This would make it easier for her audience to follow their stories and create a more engaging experience.
Mama Jo's About Page
Audience and SEO
Referring to Campbell’s article “A personal cyberinfrastructure,” Jalone has demonstrated her cyberinfrastructure to her audiences. By exploring her blog content and photos, the target audience for Jolene Auger’s blog mainly consists of caring and compassionate parents in their 30s-50s who lead a busy and family-oriented lifestyle and juggle multiple responsibilities balancing work and family life. I believe Jolene’s sharing of her moments and experiences perfectly resonates with their interests, goals, and needs.
Although I’m not sure whether Jolene plans to use her blog for marketing and monetizing, I still recommend that she include ways to engage with her audience, such as a contact page, social media sharing buttons, adding her email, or a comment section below her posts if she decides to separate her posts from category pages. This would allow her to connect with her audience and interact with them.
Given that her audience is likely to relate to Jolene’s experiences, they may provide valuable feedback and suggestions for her blog posts and the concerns she has discussed. It would also be helpful for her to incorporate SEO strategies such as embedding videos from YouTube, adding appropriate keywords to her blog posts, and including related hyperlinks to increase credibility and engagement with her content.
As Hollingsworth mentions in “15 Reasons Why Your Business Needs SEO,” good SEO means good user experience, increasing the likelihood that more people will hear Jolene’s message. Implementing these strategies could help Jolene grow her audience and increase engagement with her content.
Content
Jolene’s blog topics are incredibly engaging, and I appreciate that they are pure and relevant to her daily routine. Parents with similar concerns to Jolene’s will also find her blog valuable. Like Basu’s digital gardens, Jolene’s blog truly resonates with her inner voice, which is reflected in her comfortable writing style.
However, her content’s grammatical and punctuation errors could be easily corrected using AI grammar checkers like Grammarly. Overall, Jolene’s blog is an excellent resource that offers her audience a genuine and comforting perspective.
Design decisions
As Pagé suggested, having a visual hierarchy is one of the critical factors in website design. Using the same font sizes for headings and subheadings may decrease the visual hierarchy. I appreciate the font sizes and typeface choice, which are well-chosen and readable.
In order to meet “The Accessible Publishing Learning Network (APLN)” guidelines for accessibility on her website, I highly recommend incorporating plugins that providemultipleaccessibility options for different disabilities, as well as a dark/bright mode feature for improved vision during the day or at night.I am sharing my thoughts on the posts section of the menu bar. When I first clicked on it, I assumed it was a category page, and I thought I would be directed to its specific page by clicking on each process post. However, I later realized that no separate pages were intended for each process post.
To enhance the consistency and accessibility of the content and improve the user experience, I highly recommend creating separate pages for each process post. This will allow each post to be self-contained, organized, and more accessible for readers to navigate. Additionally, as Suzanne and Mickey suggested, adding images and bibliography to each process post would be a great way to improve the overall quality of the content. However, having numerous photos and bibliographies on a category page can be overwhelming and distracting for readers, so creating separate pages is the best option.
I also want to note that the lack of white space on a category page, as highlighted by the Pagé presentation, is another consideration. Creating separate pages for each process post allows her to utilize white space more effectively and create a cleaner, more visually appealing layout for her readers.
Mama Jo's Posts Page
I suggest applying the same recommendations for the assignments section as well. Additionally, for the mini assignments, I suggest providing short descriptions for some assignments that require extra information to improve user engagement, such as telling a story through media. Finally, I found the photos section lovely and exciting, and I appreciate Jolene’s family’s warm, sweet, and intimate vibe. I hope all the good vibes in the universe protect their energy! Thank you, Jolene, for sharing your moments with us!
Regarding aesthetics and design decisions, I suggest adding more storytelling and organization to the pictures from the audience’s perspective seeking family moments and stories. For example, adding dates under the photos and sorting them based on dates or dividing them into separate content posts, each with a unique story and related images. Another recommendation is to add a date for each post.
I recommend using a transparent logo for the homepage because it appears too large for its purpose and is challenging to recognize as a logo rather than a picture.
I suggest reconsidering the color theme. Pure black (RGB 0) can be hard on the eyes, and it may be beneficial to incorporate color principles discussed in Mauve’s presentation. On the other hand, given the family-oriented and joyful mood of the blog, a dark theme might not be the best decision, especially considering the many pictures with white backgrounds on the website. Additionally, the target audience is likely Gen X, who prefer bright themes over dark themes, which are more prevalent among Gen Z (Web flow, 2019).
I also appreciate the hyperlinks for referring to reading materials in the process posts, making it easier for readers to access the sources. However, I recommend using high-quality images instead of some outsourced images and mentioning the source of the photos due to copyright matters.
Mama Jo's Menu Bar
Menu Bar
The navigation bar is well-organized and easy to navigate. However, I found one aspect of it to be slightly unclear. Instead of using the word “posts,” it would be more helpful to use the term “process post” since it pertains to all posts related to a specific process in WP terminology. It’s worth noting that the navigation bar is solely used for process posts.
Additionally, the peer review section does not currently have any peer reviews available. Therefore, hiding this section might be more effective until content is added temporarily. At this point, it can be made public.
Final words
I believe Jolene’s blog has much potential to gain popularity among parents and even younger generations like myself. I’m particularly drawn to the sincerity and authenticity of her cyberinfrastructure, which is somewhat rare among people of my age group.
Upon exploring her blog, I found that it offers a unique perspective on topics related to motherhood and parenting. Her writing style is engaging and relatable, making it easy for readers to connect with her and her experiences. However, what sets her blog apart is the genuine and honest approach she takes toward her content.
Overall, her blog has the potential to become a go-to resource for mothers and parents who are seeking inspiration and a sense of community. Her commitment to authenticity and openness is commendable, and I look forward to seeing how her blog evolves and grows.
Bibliography:
Webflow. (2019, March 6). Generational marketing: How to use color to appeal to different age groups. Webflow Blog. Retrieved March 26, 2023, fromhttps://webflow.com/blog/generational-marketing-colors
Hollingsworth, S. (2021, August 9). 15 reasons why your business absolutely needs seo. Search Engine Journal. Retrieved March 26, 2023, fromhttps://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close
Campbell, G. (2009, September). A personal cyberinfrastructure. EDUCAUSE Review, 44(5), 58-59. https://er.educause.edu/articles/2009/9/a-personal-cyberinfrastructure
Basu, T. (2020, September 3). Digital Gardens let you cultivate your own little bit of the internet. MIT Technology Review. Retrieved March 26, 2023, from https://www.technologyreview.com/2020/09/03/1007716/digital-gardens-let-you-cultivate-your-own-little-bit-of-the-internet/
Page, M. (2023). Web Design and Type on Screens [PowerPoint Slides]. Department of Publishing, Simon Fraser University.
Website accessibility archives. APLN. (n.d.). Retrieved March 27, 2023, from https://apln.ca/category/website-accessibility/
Suler, J. (2004). Psychology of cyberspace – the online disinhibition effect. Retrieved March 27, 2023, from https://truecenterpublishing.com/psycyber/disinhibit.html
For my final peer review, I looked at Mercy’s blog, MindMediaRes, which is a website that analyzes media through personality theory, as stated in the tagline. In his about page, he explains that he’s been interested in psychology his whole life, and when he got into personality theory, he found the competitiveness of the community extremely toxic. Therefore, with his blog, he wants to create a space where he can safely write about his opinions and invite others to share theirs too.
Who is the Target Audience?
Through exploring Mercy’s content, it becomes clear that his target audience is composed of personality theory enthusiasts, or more specifically, personality theory enthusiasts who are interested in how it manifests itself in media.
Fattal explains that counterpublics are publics who oppose dominant discourses, and I think that Mercy’s target audience fits this explanation perfectly. Personality theory is a way of explaining the mind that isn’t rooted in science, which is the dominant discourse in our society in terms of psychology. By catering to this audience, (or counterpublic) of personality theory enthusiasts, Mercy successfully creates a public and generates discourse in a welcoming environment.
At the same time, Mercy makes it obvious that his intended audience is also himself. Basu explains that the creation of digital gardens is different than simply making a blog because it involves talking about niche interests and focuses on learning and growth, instead of growing large audiences.
In alignment with the concept of a digital garden, Mercy creates an environment dedicated to growth and the telling of his own thoughts and ideas, explained on his about page. He states that “this blog is based on my own thoughts, feelings, and ideas” and also emphasizes that he’s trying to learn more and is open to hearing other people’s opinions too. So with the digital garden in mind, he’s also marketing to himself, but for the purpose of this review, I’ll be focusing on the marketability of the counterpublic of personality theory enthusiasts (which he is a part of anyways).
Mercy’s “about” page, detailing the construction of his digital garden
Writing for an Audience
Looking at the content on Mercy’s blog, it becomes obvious that his content posts specifically cater to his target audience of personality theory enthusiasts who also enjoy media. Each content post focuses on an aspect of personality theory, either cognitive functions or the enneagram. Using these aspects of personality theory, Mercy analyzes different media, such as movies and shows. For example, his most recent content post surrounds the character, Trina from the 1992 musical, Falsettos. He analyzes Trina’s enneagram type through the songs she sings throughout the musical.
Mercy’s content also caters to all levels of personality theory enthusiasts, from beginners to experts, which increases the marketability of his website to a wider audience. This is evident through Mercy’s first two content posts, where he explains the two aspects of personality theory he tackles in his blog: cognitive functions and the enneagram. These explanations provide a solid framework from which beginner personality theory enthusiasts can start building their knowledge.
It is also obvious that Mercy’s blog content is more intellectually advanced. This is not only shown through the blog’s subject matter, but in the way the posts are written. The academic tone of the blog makes the content more exclusive, but I don’t think this is a bad thing at all. Hollenbaughexplains that when creating content, writers need to present themselves based on their imagined audiences. In this case, the imagined audience would be personality theory enthusiasts, who are assumed to be more intellectually inclined in the first place, just based on the academic subject matter. Take the first sentence in Mercy’s post, “Untangling Morality in Dr. Horrible’s Sing-Along” Blog as an example:
“Character archetypes have a fairly predictable lifespan of solidifying themselves in pop culture, going through subversions, and subsequently creating new archetypes based on those subversions over the course of many years.”
The vocabulary used in this sentence makes the blog content more exclusive in nature, making it difficult for a younger audience of children, per se, to understand the posts. Nonetheless, the language caters well to the target audience, who, judging by their interest in personality theory, is already intellectually advanced and can understand the vocabulary used in the blog.
Diving into Design
Judging by the blog’s target audience of personality theory enthusiasts and the content in each of the posts, I think that in terms of design, this makes for a more intellectual, serious, straightforward feel to the blog. Mercy uses elements that help maintain this aesthetic that align well with Mauvé Page’s suggestions for blog design. For example, the typeface personality works well with the more serious, intellectual aesthetic of the blog. It is clean, simple, and legible, and makes sure the g’s and q’s don’t mix up, and all those kinds of things.
Excerpt of a post from MindMediaRes, showing effective use of typography to convey the blog’s aesthetic
More generally, some other effective design elements include the fact that there is a good contrast between the black and white shades, making the writing clear and legible and adding to the “seriousness” of the blog aesthetic. The design is also very cohesive, with a limited amount of colour and one consistent font used throughout the blog.
Mercy’s website is also accessible, which makes it inclusive to everyone within his target audience. In alignment with Gaines’s explanation of the four principles of accessibility, Mercy’s blog is particularly perceivable. For example, he includes an accessibility plug in and all his hyperlinks are underlined, making them different from the rest of the content and reducing the need to look for them.
Design Suggestions
Mercy uses a theme from Alx for his blog. While this template is effective in organizing his posts and laying out all the content in a logical way, Gertzwarns against using templates because they are often standardized and can take the personality away from websites. Therefore, I would suggest that Mercy thinks about building his website from scratch so that it reflects him and his audience better.
But if straying from a template is too much at the moment (which I completely understand as it’s also the reason why I’m still using one), I would suggest that Mercy creates a consistent identity and brand for his blog that caters well to his target audience of personality theory enthusiasts. This might be the “serious, intellectual, straightforward” feel that I talked about earlier, or any other kind of mood Mercy wants to create.
Subtle customizations that reflect aspects related to personality theory might be a good idea. For example, this might include creating a homepage, that, instead of simply featuring previews of posts, hosts a post carousel with pictures related to the content featuring aspects of personality theory. It might also involve playing around with more colours to convey a certain aesthetic if he sees fit.
Branding the site a little more strategically through design elements would create a clear mood and atmosphere for the audience, which, aside from the content, pulls viewers into the experience and shows them what the blog is about even before they read any of the posts.
Overall
All in all, I really appreciate the passion that Mercy puts into his blog. It’s clear that aside from being a school assignment, personality theory is something that he is truly interested in. His posts go above and beyond the course requirements and include in-depth, comprehensive explanations, thorough application of theory to case studies, and even several sources for readers to learn more. Because of this and so much more, I really hope that he continues working on this blog after the course is over and I will definitely stay updated so I can keep learning about personality theory!
Hollenbaugh, E. E. (2021). Self-presentation in social media: Review and research opportunities. Review of Communication Research, 9, 80–98. https://doi.org/10.12840/ISSN.2255-4165.027
I’m proud to present an experimental video that I shot with the lovely and talented Chieh Huang. This video merges the concept of spirit photography as well as the Japanese dance form known as Butoh. The experiment was to apply the practical effect (featured at the end of the film) with the haunting movement of Butoh. The song featured is by Francis Bebey, titled “Sanza Tristesse.”
Butoh (舞踏, Butō) is a form of Japanese dance theatre that encompasses a diverse range of activities, techniques and motivations for dance, performance, or movement. Following World War II, butoh arose in 1959 through collaborations between its two key founders, Tatsumi Hijikata and Kazuo Ohno. The art form is known to “resist fixity” and is difficult to define; notably, founder Hijikata Tatsumi viewed the formalization of butoh with “distress.” Common features of the art form include playful and grotesque imagery, taboo topics, and extreme or absurd environments. It is traditionally performed in white body makeup with slow hyper-controlled motion. However, with time butoh groups are increasingly being formed around the world, with their various aesthetic ideals and intentions.
Achieving your goals isn’t easy. It takes a great amount of time, effort and concentration to get the results you want. I’ve been lifting for 2 years now, and I am continuing to grow every day. This is what I was then, and what I am now. So much has changed, but it doesn’t end here.
Read more about my journey on this website, and contact me to learn more!
This week, we learned all about how to optimize our blogs for every website’s best friend and greatest enemy: Google. So I decided to look closer at Spilling the Royaltea’s analytics to see who is visiting my site. Then, I did the same to my search engine optimization or SEO to try to figure out how to grow my audience and rank higher on Google searches. (For an explanation of the random underlines, read further):
Diving into Analytics
This week, I did a deep dive into Google Analytics for my website, and looked at who’s been looking at Spilling the Royaltea. Here’s what I found in terms of website traffic:
Since Spilling the Royaltea’s inception, there have been exactly 100 new users and 745 page views! The number of users has stayed pretty consistent over time, with the occasional peak of 5 users a day. While it’s good to know that I haven’t been losing viewers, it would be nice to see this increase sometime soon. Hopefully, by improving my SEO in the coming weeks, I’ll see an improvement shortly.
Unfortunately, since I just recently enabled the option to view demographics, I am unable to see data on this section of my website analytics. Seeing my audience’s demographics would be extremely useful when ensuring I’m catering my data to the right people. For example, I am currently assuming that my audience consists mostly of young people, so I’m using quite a bit of Gen Z jargon in my content posts. But if mostly older people are looking at my blog, I’d have a little bit of a problem, since they might not understand the nuances of the language I’m using. When this part of Google Analytics updates, I’ll be sure to use it to help decide my content.
Implementing Effective SEO
Hollingsworth really drives home the importance of implementing SEO in businesses (and I guess Spilling the Royaltea could be considered one?) to help increase visitors to websites. For example, it builds trust and credibility. By creating an accessible, effective user experience that can be easily found on Google, people feel more comfortable going to my site for information. I’ll also get a larger audience by building this sense of trust and credibility. It even helps me with my knowledge of the web because I need to stay updated about who’s doing what to improve their SEO.
And in this week’s lecture, we learned exactly how we might go about improving our SEO, so I tried out a few of these tactics this week. Firstly, we learned about implementing effective keywords. These keywords are what searchers enter into Google, so I need to make sure I’m implementing enough of these to improve my ranking on Google searches. So for this process post, with the help of ChatGPT, I entered the prompt: Generate keywords for a blog post related to analytics and SEO, and here’s what it gave me:
And while I couldn’t include every single one of these keywords in my posts, I tried my best to organically include as many as I could (or slightly varied versions of them), the first occurrence of which I underlined throughout my post.
We also learned about including strategic headers. Although I thought I was already doing this pretty well, I learned about a few things I could do to further improve. For example, I should be using actionable headers, which I did for this post: I included the verbs “dive,” “implement,” and “create” to add some dimension and interest. I also included keywords in my headers, like “analytics” and “SEO.”
The final thing I want to do is work on the branding of my site. So far, although my website is consistent in its theme, nothing in terms of branding really makes it stand out and become memorable for visitors. I think that part of creating this “memorability” is making a logo. Coming soon…
Creating my Digital Garden?
But what about creating a digital garden just for me? In my previous process post about analytics, I spoke of maintaining my site as a digital garden instead of monetizing it and trying to grow my audience. Because of this, I concluded that I wouldn’t worry too much about gaining readers, just because I wanted to make it a space for just me and my own thoughts.
However, after learning about analytics and SEO this week, I realized that I’m already doing a bunch of the things I need to do to increase my audience like summarizing my article in the subheaders and writing high quality information. And after all, I realized that making a few improvements to potentially invite more people into my blog requires a few simple changes that don’t take away from the intimacy of my blog like I previously feared. So at the end of the day, having a big audience to share my interests with sounds like a pretty great thing to me.
Diving into Kristie’s site Thebaristababe, you have a very strong impression of what her blog is about, from the visuals of her holding cups of coffee to her heading “Everything Coffee”. Kristie has a very clear menu interface with all her assignments organized from this class, and her content pieces are easy to navigate. As Hollingsworth (2021) notes, “good SEO means a better user experience .. [it] offers users the information they are looking for in fewer clicks, quickly, and easily”. Further, it is an excellent way for readers to grasp what your blog is all about and increase user attention and behaviours via Google Analytics, which can help you improve your blog. Below the visual header, Kristies has an elaborate about section and explains what her blogs entail:” weekly content on my favourite coffee shops, and different specialty coffee that I make as my daily encounters with caffeine”. On the right hand, a search bar also makes her content more accessible to users.
Friendly Recommendations: I love the fun visuals you have added, but they may take up too much space where the reader might not realize you have put an intended about section below the visuals since it takes up the whole screen page. Likewise, the search bar is not as easily accessible if you do not scroll down to the entire page on mobile, which is essential as the data.ai findings showcase Gen Z being a mobile-first generation. Speaking of accessibility, you have yet to download the accessibility plug from WordPress which can prevent users from engaging with your site.
Content
I was unsure about what the section “Daily Doses of Caffeine” was about until I saw you explain it in your process post #3: “where I post all things coffee. Whatever is on my mind during the day or a random coffee thought that pops into my head, this is where it will get posted”. I enjoyed reading this section of your blog, and I loved the cute visuals you added. They also follow uniformity in formatting and are easy to follow with the break up of white space and text.
Friendly Recommendation: It would be beneficial if you had a subheading under the title “Daily Doses of Caffeine” explaining what the section is about because readers might not stumble across your process post like I did to understand the section.
As a reader, it can be hard to discern where one post ends and where a new one starts, and It could be helpful to break up the text by adding visuals, increasing the font size for headings, etc. Everything looks like a uniform long text, which can be hard to read.
As Hollingsworth (2021) states, “establishing a brand as an authority takes patience, effort, and commitment and relies on offering a valuable, quality product or service that allows customers to trust a brand”. Your coffee reviews consist of 5 main factors: the coffee shop, drink, ingredients, rating, and extra note that adds a nice touch of personalization. Further, I love the intimate visuals you choose to accompany your reviews, but apart from the visuals, it can be hard to discern where one review ends and starts, similar to your process post page.
Friendly Recommendation: The visuals do not align with the text correctly, so it can be hard to tell which visual matches the review. I’m unsure if it’s a template issue, but adding space between each post and emphasizing the size or bolding the text can create better fluidity, cohesiveness, and cleanliness.
Overall, Kristie has an intended audience targeted towards coffee drinkers and lovers; since her blog is intimate and personal, I am unsure of whether she wants to monetize her content. However, if she does, I have a few suggestions for revamping her site through a new rating system and social media interventions. Coffee rating reviews can be more concise with comments on coffee profiles such as acidity, bitterness, sweetness, sourness, and the overall body of the coffee. She can also link the social media handles to the coffee shop and create a google map of all the coffee shops you have reviewed for readers to have the ultimate coffee shop experience, boosting engagement and connectivity. Moreover, adding your social handles can create a closer connection to readers, and she can add a page on her blog dedicated to reader-suggested coffee shops that you go to and review.
References: Hollingsworth, S. (2021, August 6). 15 Reasons Why Your Business Absolutely Needs SEO. Search Engine Journal. https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close
