For the first peer review, I got to take a look at Leigh’s website called “The Visual Meditator.” The website appears to be a platform for Leigh’s photography and digital works at first glance. As an outside observer, I can tell that her blog is about visual art and culture by looking at the sub-heading and the header image, which give out a very artistic vibe, along with the quote “A state of “becoming”, rather than “accomplishment”‘
There are three main pages featured on the menu bar: About, Academic, and Blog. On the “About” page, Leigh stated that her content would be about “image ethics, visual literacy, and art history in the context of an ever-changing media landscape”. She also did a good job of showing the readers her personal branding and passion for photography through each and every one of her carefully edited images. Her posts about thoughts on changes in the media as well as photography-related topics are very well written. I found those insights admirable and inspiring to me, a person who is quite insensitive to art. All the content about her ongoing projects can be found right below the header image as I scrolled down the home page. The sub-sections are divided and titled clearly for readers to understand.
The design and layout
Logos are the faces of brands as they communicate the brands’ value and meaning while interacting with the community that they approach. However, a brand is not just a logo or a design. It can be anything that marks the brand’s existence, making it stand out. So far, Leigh is doing really well in making a difference in her brand with the harmonized combination of colour choice, web page layout, and visual presentation. I find the theme of the website very creative and eye-catching, with the main colours of black, red, and white. The layouts of her posts change flexibly according to the correlated content. I don’t know if this is her intention, but her posts are inconsistent in terms of theme and the size of the fonts. I think this is because she wants to match the fonts with her unique content for every post. Leigh also makes effective use of images throughout her posts, so they always keep readers’ attention.
I just have a small amount of minor feedback that I hope Leigh will consider. I notice that in most of her posts, she has a lot of external links embedded for readers’ references. Those links are usually opened on the same tab as her web page, which I find quite inconvenient for readers as their flow is interrupted. It may be a better choice if she sets the links to be opened in a new tab for later posts.
From what I read on her website, I believe Leigh has a second website that features further content related to her posts on The Visual Mediator. She might not notice this, but the link seems to be broken. Fixing it would be really helpful for her followers who are curious and interested in looking deeper into her works. On another note, I would suggest creating a section for any contact info or links to her works outside of the website.
In my opinion, I think Leigh has a clear picture of what her branding will look like and the potential that comes with it as she goes on. I am looking forward to seeing her progress in developing as a brand throughout this course.
Good luck Leigh!
Godin, Seth. “Definition of a Brand“.
Suzanne Norman. “Week Three-PUB 201 Intro to Branding – Visual Branding” PowerPoint slides.