Monthly Archives: October 2020

Tại sao RAP VIỆT thành công so với 1 chương trình GẦN cùng tên?

Bài học kinh doanh từ chính chương trình RAP VIỆT. Những yếu tố tạo nên sự thành công của RAP VIỆT được ghi lại dấu ấn vang dội trong và ngoài nước. Tôi đúc kết ra những bài học sâu sắc để chúng ta có thể học hỏi và ứng dụng vào chính doanh nghiệp của mình.

RAP VIỆT là một chương trình truyền hình cuộc thi âm nhạc thể loại RAP. Một thể loại nhạc được cho rằng đó là nhạc underground khó nghe với đa số mọi người. Nhưng hiện tại đến thời gian này, Rap Việt được đánh giá như một trong những Gameshow âm nhạc được yêu thích nhất hiện tài và cũng được đa số tần lớp, độ tuổi và giới tính nghe thể loại này. Vậy một dòng nhạc được cho là khó nghe hoặc được cho là nhạc gì như “CHỬI LỘN” thì tại sao lại được thành công vượt bật so với một chương trình hiện tại “GẦN” cùng tên.

Rap viẹt
Rap viẹt

Đó là điều chắc chắc rằng ai cũng đã từng nghe chương trình ngày – xem chương trình này cũng tò mò nhưng hôm nay tôi sẽ không phân tích vấn đề 2 chương trình tôi chỉ phân tích vấn đề tại sao RAP VIỆT lại thành công như vậy? những khía cạnh nào giúp một chương trình, một thể loại nhạc không dễ gì ai nghe được lại thành công như bây giờ. Đó chính là dựa trên những yếu tố sau:

1. THÔNG ĐIỆP CỦA CHƯƠNG TRÌNH: “RAP VIỆT”

Trong kinh doanh, thông điệp sản phẩm là một điều bắt buột mỗi doanh nghiệp phải xác định đầu tiên trước khi tưng một sản phẩm bán ra thị trường. Thông điệp sản phẩm cũng được coi như là cánh cửa thần kỳ để khách hàng có thể hiểu và tiếp cận với dòng sản phẩm đó nhanh nhất. Với một cái tên rất thị trường: “RAP VIỆT” ai nghe và cũng sẽ hiểu được đó là một dòng nhạc Rap và đó cũng là thể loại RAP cửa Việt Nam. Dễ hiểu – dễ nghe – dễ cảm nhận phù hợp với tất cả các đối tượng nghe được.

Thông điệp 2: “Đưa nhạc ra đến tất cả mọi người chứ không phải là underground“. Như MC Trấn Thành đã nói từ đầu tập một chương trình Rap Việt: “Nơi những người có nhiều nội tâm, nhiều sự gánh chịu khó khăn trong cuộc sống họ đến với Rap để phản ảnh sự thật, sự tự tôn của bản thân họ trút hết những nội buồn của cuộc sống“. Tóm gọn lại đó chính là “THỂ LOẠI NHẠC PHÙ HỢP VỚI TẤT CẢ MỌI NGƯỜI – THỂ HIỆN RỎ HƠN VỀ CẢM XÚC CON NGƯỜI”.

Nếu bạn xem tới ngày hôm nay lúc tôi chia sẻ bài viết này đó cũng chính là “RAP VIỆT TẬP 14“, những nội dung, câu từ của những bài nhạc đều tạo ra từng những chủ đề phù hợp, dễ nghe cho tất cả mọi người. Nó phù hợp với đời sống, suy nghĩ, tình cảm các cung bật cảm xúc của đa số nhiều người chứ không còn dành cho giới underground. Một khía cạnh nữa bạn có thể nhìn nhận được từ vấn để thông điệp phù hợp đó chính là từ những nội dung bổ trợ cho thông điệp để làm rỏ ràng cụ thể và đễ hiểu hơn đó chính là những lời diễn giải về từ bài nhạc, từ cảm nhận của các vị giám khảo, huấn luyện viên và ngay cả MC Trấn Thành để tập trung vào vấn đề: “Bài nhạc này sẽ tạo trend – dễ nghe – dễ cảm nhận – tạo động lực và đồng cảm với tất cả mọi người” trong xuyên suốt chương trình từ RAP VIỆT tập 1 đến RAP VIỆT tập 14 và cho đến hết.

=> Rút gọn: Thông điệp rỏ ràng – dễ hiểu – dễ nghe với tất cả mọi người.

2: PHÙ HỢP VỚI SỐ LƯỢNG KHÁCH HÀNG LỚN.

Một sản phẩm thành công không phải là một sản phẩm tốt, đẹp hay chứng nhận. Một sản phẩm thành công là một sản phẩm được nhiều người lựa chọn, yêu quý theo dõi mỗi ngày. Bởi vì sao phải nói đến nhiều người lựa chọn? Đó là điều tất nhiên để đánh giá một sản phẩm tốt nếu chính bản cho rằng sản phẩm bạn tốt mà không ai thèm mua, xem, sử dụng hay hỏi hang thì đó là một sản phẩm thất bại. Sản phẩm tốt là sản phẩm phù hợp với tất cả các khách hàng. Họ dễ dàng đón nhận, dễ dàng sử dụng, dễ dàng giới thiệu cho người khách để sử dụng.

Với một thể loại nhạc Underground hay Hiphop nó trước kia nó chỉ phù hợp trong giới hiphop và underground chứ khó lòng rằng một người 50 tuổi cổ điển họ có thể chấp nhận nghe thể loại nhạc này. Bởi vì sao ư? Chính sản phẩm là những bài nhạc được tạo ra sử dụng ngôn từ không phù hợp, giai điệu không phù hợp hay họ có thể cho rằng sử dụng những ngôn từ không được “thuần phong mỹ tục” nên một điều khó chính là không phù hợp với đa số người tiêu dùng.

Nhưng format chương trình RAP VIỆT đã tạo ra những bài nhạc với ngôn từ tinh tế dễ nghe, dễ hiểu, lời hay ý đẹp, tạo động lực cho chính người nghe. Chính những người Rapper họ sử dụng những ngôn từ hoa mỹ ấy tạo ra những bài nhạc đánh và chính cảm xúc, văn hóa, văn minh và hiện đại để nó có thể dễ dàng dễ nghe như những thể loại nhạc VPOP hiện tại. Ngoài ra chính những chủ đề tạo ra cho thính sinh như: “Những câu nói trending hay ca dao tục ngữ”  tiếp tục nó lại tạo nên những điều gần gủi với khách hàng. Không chỉ vậy những bài nhạc có thể đưa những thể loại nhạc như Opera, cải lương, ca chù… vào chính những bài Rap tạo ra những bài rap cực kỳ hiện đại và dễ nghe hơn.

=> Rút gọn: tối ưu hóa từ chính sản phẩm hiện tại phù hợp với tất cả mọi khách hàng.

3: HÌNH ẢNH HIỆN ĐẠI nhưng GẦN GỬI

Hình ảnh là điều đầu tiên khách hàng có thể cảm nhận được sản phẩm có phù hợp với họ hay không? Thông điệp khách hàng phải tốn mất 5 giây hơn để có thể hiểu rỏ nó. Nhưng với hình ảnh có chỉ còn là 3 giây để khách hàng có thể hiểu được sản phẩm của họ có phù hợp hay không? Giống như việc, bạn lướt newfeed của facebook mỗi ngày để tìm kiếm thông tin để đọc chính những hình ảnh sẽ quyết định bạn có dừng lại bài viết đó để đọc tiếp tục hay không?

Hay bạn đi mua một món đồ thời trang gì đó, kinh phí bạn chỉ có 200k nhưng shop thời trang ấy trang trí quá sang trọng  như những shop hàng hiệu nhưng thực chất shop thời trang ấy chỉ bán đồ với mức giá 100 – 300k, vậy thì bạn có dám quyết định để vào đó xem hay không?

Cũng như vậy; chính những các bố trí trang trí âm thanh ánh sáng hay những thiết kế design hình ảnh quảng cáo banner quảng cáo nó phù hợp với tất cả những người họ muốn xem chương trình này. Thiết kế hình ảnh banner, poster, quảng cáo hiện đại nhưng nhẹ nhàng, Decor sân khấu dễ chịu, ánh sáng sân khấu không quá chói chang hay thiên về một tone màu nào đó u ám. Chính những điều đó góp phần tạo nên sự phù hợp cho đa số khách hàng đón xem.

=> Rút gọn: Hình ảnh sản phẩm – quảng cáo phù hợp với đối tượng khách hàng nhấm tới.

4: SỬ DỤNG CELEB CÓ SỨC ẢNH HƯỚNG CÔNG ĐỒNG HIỆN TẠI

Phương thức này đối với doanh nghiệp nó là một phương thức marketing đổ tiền. Vì chính nếu tìm những người nỗi tiếng để quảng bá thương hiệu chúng ta phải bỏ ra một số tiền rất lớn để làm việc ấy nó không phù hợp với những doanh nghiệp mới khởi nghiệp. Nhưng tôi không bàn về vấn đề đó mà bàn về CHỌN PHƯƠNG THỨC MARKETING HIỆU QUẢ.

Chính vì chọn những người có tầm ảnh hưởng hiện tại để dẫn chương trình như MC TRẤN THÀNH được gọi là MC quốc dân. Có thể nói theo chuyên môn kinh doanh cách khác, chọn khách hàng nói về sản phẩm thì còn gì có thể tuyệt hơn để PR. MC Trấn Thành là một kẻ ngoại bang trong làng HIP HOP và RAP thì không có chuyên môn trong sản phẩm. Nhưng chính vì đó là những cách nói, thảo luận những bài nhạc từ chính những cảm nhận của những người khán giả nghe bài nhạc này, cũng chính là những điều những khán giả bên ngoài họ cùng suy nghĩ và tâm trạng. Cách để chính khách hàng cảm nhận và hiểu rỏ hơn sản phẩm.

Thứ 2: Dựa trên những tên tuổi có sức ảnh hưởng hiện tại như các Rappper được yêu thích, cũng là những người có thành quả trong lĩnh vực nói lên điều khách hàng cần biết thêm, hiểu thêm về sản phẩm đó chính là những vị huấn luyện viên: Binz, Suboi, Karik, Wowy và 2 vị giám khảo cũng là 2 producer trong làng giải trí là Rhymastic, Justatee. Chính những người chuyên môn ấy tạo nên sự tin tưởng cao nhất cho chính sản phẩm được tạo ra.

=> Rút gọn: Chọn kênh marketing có sức ảnh hưởng cao nhất tới cảm nhận của khách hàng với sản phẩm.

5: NGÔN TỪ GÂY SỰ TÒ MÒ và ẢNH HƯỞNG, GIÁ TRỊ CUỘC SỐNG

Đó cũng là một phần trong chiến lượt content tạo sự tò mò cho khách hàng, Khách hàng có tò mò mới có tìm hiểu, mới có tìm hiểu mới có hỏi thăm, mới có hỏi thăm mới có mua hàng. Đó là quy trình để biến khách hàng lạnh thành khách hàng mua hàng và thành khách hàng thân thiết. Ngôn từ được sử dụng như thế nào? Từ chính những lời nói trong chương trình của dàn huấn luyện viên, ban giám khảo hay ngay cả MC Trấn Thành rất hay sử dụng những câu như: “Tạo nên kỳ tích trong âm nhạc việt, đưa rap việt ra tầm thế giới, em sẽ là trend mới ngay hôm nay hay sau hôm nay đây mới là bài hát triệu view…” nếu bạn không phải là fan hay chưa bao giờ nghe RAP VIỆT bạn có chắc rằng khi nghe những đoạn CUT ngắn từ youtube hay Facebook bạn sẽ không bấm vào video chính thức để xem hay không? Tạo sự tò mò chính là tạo được dấu ấn trong khách hàng. Khách hàng sẽ tự tìm đến chúng ta chứ không cần chúng ta phải thuyết phục và bắt buột họ phải xem sản phẩm đó.

Và riêng chính sử dụng MC Trấn Thành một người am hiểu sau sắc về xã hội đời sống, anh đã cho nhiều bài học quý giá từ chính những câu nói của anh cho thí sinh cũng như những người xem. Những câu nói thăm thúy đến người xem phải suy nghĩ hàng giờ vì chính những câu nói đó.

=> Rút gọn: Chọn ngôn từ tạo sự tò mò cho khách hàng.

Đây là 5 lý do từ quan điểm của bản thân về một chương trình gameshow truyền hình: “RAP VIỆT”. Ngoài 5 yếu tố chính trên còn nhiều yếu tố khác để tạo nên sự thành công của RAP VIỆT. Chính những yếu tố chúng ta sẽ học hỏi để góp phần hoàn thiện cho chính doanh nghiệp của chúng ta. Đó cũng chí là những quan điểm cá nhân của tôi. Nếu bạn có ý kiến hay góp ý hãy để lại BÌNH LUẬN phía bên dưới nhé. Cảm ơn bạn đã đọc.

Tác giả: Nguyễn Vĩnh Hạo 

Bài viết Tại sao RAP VIỆT thành công so với 1 chương trình GẦN cùng tên? đã xuất hiện đầu tiên vào ngày NGUYỄN VĨNH HẠO | Marketer & Founder BigAll - Thiết kế website.

Vacation Photos

So many times when I go places where tourists would go, I notice people taking photos everywhere with phones, DSLRs, iPads, or anything else with a camera. So many people spend so much time trying to immortalize their experiences with photos that they don’t actually get to enjoy their surroundings! I had this problem too! I would take photos everywhere I went the whole time on hikes, at museums, at new places I visited, in hotel rooms. Why do we do this though and why is it bad?

Time and time again you’ll hear people talk about this topic and say “just enjoy the moment”. I wholeheartedly agree with this despite how trite it is to say. I used to take photos and never get to actually make memories when I thought I was making them by taking photos!! What I really got though was a bunch of rushed bad photos with vague memories attached to them.

In this post’s featured image, I climbed a mountain with some friends and brought a whole camera with me. I regret this now because I don’t remember much other than the bad photos that resulted haha.

In my experience, the saying “quality over quantity” applies greatly to this situation. If you feel so inclined to take photos on a trip, choose the right moments, and make it count. Take your time with that one shot at a memorable location and don’t take too many more! No matter how many photos you take, they’re only for memories so you’re only going to need the few to remember what happened, instead of remembering how you took a bunch of rushed crappy photos.

The Pleated Tennis Skirt

Hey guys and welcome back to another week of blogging! This week’s post is all about tennis skirts. Over the past five months we have seen the pleated tennis skirt come into style, mainly because of the influence of TikTok. Many popular influencers, specifically on TikTok have been seen wearing a pleated tennis skirt. These […]

Peer Review #2

Today I will be reviewing Angelika’s website titled “Traditional Russian Cuisine” which let’s me know exactly what it’s about and I was very excited to explore her website because I didn’t have a lot of knowledge about Russian food so I was really curious and wanted to know more! Her website is linked here: http://cookingrussiandishes.com/

Her site is very beautiful, the images she uses are very colorful and flow nicely and she has a lot of white space. It was very easy to navigate through her website and I do love food so I was very interested, not only that but the images she used really draw you in. Her site is very usable and fun to explore especially with all of the colors which really gets your attention and keeps you curious. And honestly who doesn’t love food?

There is some integration of social media on her site, like a little side menu with links to platforms like Facebook and I think one link to Instagram.

One thing that I would recommend would be the placement of her “About” boxes which are located on the right of her Home Page, and the rest of her posts are located on the left. I was thinking that since the writing for her posts are centered, it might be a good idea to move the “About” boxes to the bottom of her page and see if she can center the pages so that it correlates to her writing setup.

Angelika is doing a really good job with her website and I can’t wait to see what else she provides for us. You can tell it is something she is really passionate about and is a very unique that piques your interest!

Week 7: Social Media: Expanding or Narrowing Our View?

Digital literacy and what it means to be digitally literate in today’s environment

Digital literacy refers to categories that are in constant flux. The concept is constantly changing and expanding to include new practices and skills provided by new digital technologies.

Digital literacy is domain dependent based not on skills, but on a body of knowledge that comes from mindful immersion in a context

Mike Caufield

(Lecture slides, week 7).

However, in light of the revolution in social networks, the widespread use of Internet technologies, the understanding of digital literacy is changing rapidly. What does it mean to be digitally literate in today’s environment?

  1. Ability to quickly find and evaluate large amounts of information.
  2. Be able to create your own reading algorithm, acquaintance with information through complex collections of related texts.
  3. Ability to quickly create connections between widely disparate ideas and areas of experience.
  4. Ability to shoot, copy, and edit digital photos and videos.
  5. Ability to create multimedia documents that combine words, graphics, video, and audio.
  6. Ability to create and maintain dynamic online profiles and manage large and complex online social networks.
  7. Ability to effectively learn and navigate online worlds and interact in virtual environments.
  8. Ability to protect your personal data from misuse by others.

In my opinion, these are the actual requirements of the present day. The teacher can decide, weigh which of the skills he does not possess at all or insufficiently. Which of these skills is more priority for him? Surely in a few years, the priorities will change. But this is the peculiarity of a modern teacher: to study all his life.

Process Post: Audience

I know that my main audience wanted to be directed at those who are around my age, either in high school, college, or maybe just graduated from college. It didn’t really matter to me whether or not they were athletes; if people in the audience were athletes, I hope they would still find my website interesting because my position is pretty unique. When people think of soccer they tend to think of the goal scorers or the defenders and not really the goalkeepers.

Because of this position I tend to think differently about certain situations so I wanted to outline my thinking process the most with my blogs. In addition, goalkeeping is pretty intense and requires a lot of strength and can be perceived as a more masculine position and while I am very strong and athletic I also have a very gentle personality. So I went with more of a girly theme because it stood out to me and I liked it. I had also hoped that it would draw more girls to my site as well and keep them curious, considering the title of my website speaks for itself about what it’s all about.

Process Post: Response to Peer Review

Today I am posting my response to Vanessa’s review of my website. I am thrilled that she enjoyed my idea and appreciated her constructive feedback, especially about the theme of my site. I was able to switch themes that I think better suited my website. I am sad to say that I fell behind on my posts so she didn’t have a lot to work with and the site was a bit of a mess.

Once I got my theme sorted out I was able to map out my site more effectively and organize it a lot more. I know I still have a lot of work to do and things to figure out, but I think at this point it is a matter of playing around with the different settings.

You Must Buy the Aritzia Babaton Sculpt Knit Tank

I was never really one to invest in expensive pieces until I bought the Babaton Sculpt Knit Tank. In June, I bought both the black and white version. After purchase, I proceeded to wear them almost every single day over the summer. I can prove this statement if you check my Instagram page, where I’m basically wearing it in every recent post. Even with winter rolling in hot, I’m still finding ways to incorporate these tank tops into my outfits. Sorry, not sorry. I have no regrets about being in love with this top!

Screenshot retrieved from the Aritzia website

Features + Review

This tank runs at a solid $58 CAD but is well worth the price tag. I know it sounds crazy to spend this much on a basic tank top, but its features make it extremely versatile. It currently comes in 17 colours, with new colours coming out every season. The material breakdown comes to 100% nylon. The website says to hand wash only, however… I’ve personally thrown mine in the washing machine (cold water) multiple times and they’re still as good as new.

Its ribbed texture provides for a sleek look that can be dressed up or dressed down. Sweatpants, jeans, or dress pants – check, check, and check! They aren’t kidding when they say “sculpt” because it really does its job by accentuating your curves. I’m normally between an XS/S, but I opted for an XS. The material is forgiving, even though it really clings to the body nicely without squeezing too much in awkward places. I really enjoy the thickness of the top as well. You can go braless – even in the white version!

It hits right above the belly-button, so its cropped-style pairs well with high-waisted pants. But, if you prefer a longer version, you can opt for the Babaton Sculpt Knit Long Tank instead. This version is priced at $68 and comes in 11 different colours.

Screenshot retrieved from the Aritzia website

I’m interested in purchasing a few other colours, but I’m also waiting to see if there will be any holiday sales at Aritzia this year. I’ve become an Aritzia fiend over quarantine, so if you have any suggestions on what Aritzia items to buy, review, or style, let me know in the comments!

Stay tuned next week, for an upcoming fashion post where I talk about the only comparable dupe I’ve found to the Babaton Sculpt Knit Tank!

Peer Review 2: Falling For Fashion

Click here to visit Falling For Fashion. First Glance Through When first landing on the blog Falling For Fashion. I am greeted with a welcome message and an explanation of what the blog is about. It is nice to have this text there, however, I don’t think it is completely needed as the banner and initial […]

Process Post 6: Reflecting on my Blog

This process post I’ve decided to focus on my progress and thoughts on the state of my blog. Over the past 6 weeks, I’ve been working a full time job as a video producer, creating content for this blog, completing assignments for this class and a visual analytics class as well. I haven’t had much […]

Process Post #6

The moment I decided that I would create an Asian cuisine website, I simply thought that my audience could be anyone that has a passion for homecooked food. As I explore my web further, I have a clear vision of my intended audience.

Because of COVID-19, most people have to work from home to quarantine and practice social distancing. Staying at home every day makes cooking at home the only option for getting something to eat at a reasonable price. Hence, the demand for feasible homecooked recipes increases. According to my experience, young people who live alone, such as college students in specific and teenager in general, would be more likely to be interested in learning new recipes and cooking tricks. Therefore, I let my web design be creative while still have a dreamy and youthful vibe.

Log Cake

LOG CAKE

Ingredients for the dough:

📌6 eggs ⠀

📌180g of sugar ⠀

📌1 tea spoon of baking powder ⠀

📌1 table spoon of apple cider vinegar ⠀

📌1 table spoon of honey ⠀

📌200g of flower ⠀ ⠀

Ingredients for the cream:

📌1 liter of cream 33% ⠀

📌250g of Philadelphia cheese ⠀

📌60g of icing sugar⠀

📌2-3 table spoons of cocoa powder⠀ ⠀

Instructions:

1. Separate egg whites and yolks ⠀

2. Whip egg whites first and then add all remaining ingredients for the dough. Mix everything very well!⠀

3. Pour the mixture onto a baking sheet. Make sure you cover a sheet with wax paper or parchment⠀

4. Bake on 360 Fahrenheit or 180 Celsius for 15 min ⠀

5. For the cream, mix whipped cream for about 5 min. Add icing sugar and cocoa powered and mix for another minute. Remove whipped cream. Separately mix Philadelphia cheese until mass gets a nice and smooth texture. Add cream back in and mix for another 3-5 min. ⠀

6. Spread jam on a biscuit and then add the cream. ⠀

7. Roll the biscuit into the roll⠀

8. Decorate it the way you want it⠀

Enjoy!⠀

Glass Noodle Salad

GLASS NOODLE SALAD

Quite often, Asians use thin and long noodles in their kitchen. Funchoza began to gain popularity in Russia. What kind of noodles are they that are so popular both in Asia and in Russia?

Funchoza is an elongated transparent pasta made from bean starch. When dry, these noodles are white in color, and when interacting with hot liquid, they become transparent. Due to this quality, funchose has another name “glass noodles”.

Ingredients:

📌beef (can be any type of meat)⠀

📌1 onion ⠀

📌1 carrot ⠀

📌1 bell pepper ⠀

📌1 medium cucumber ⠀

📌4-5 pieces of dry glass noodles ⠀

📌oyster sauce ⠀

📌Korean bbq sauce ⠀

📌sesame oil ⠀ ⠀

Instructions:

1. Cut all vegetable and beef in small slices. ⠀

2. Stir-fry beef with sesame oil. ⠀

3. Add 2 cups of water to the beaf and stew for 30-40 min or until the water evaporates. ⠀

4. Place all onion, carrot, and bell pepper on a bowl and give it a little squish. ⠀

5. When beef water evaporated, put all veggies (except cucumber) on a pan and stir-fry for 10 min. ⠀

6. Place glass noodles in a bowl and cover with boiling water. Let it sit for 3-5 min. Get rid of the water and cut noodles with scissors. ⠀

7. Mix all the ingredients in a bowl. ⠀

Enjoy! ⠀

Peer Review 2

In this peer review, I’m going to be reviewing Nicole’s blog about the life of a goalkeeper! Here is the website http://nicoleanderson.net/

I’m very excited to review Nicole’s blog because I have no idea about soccer whatsoever! And I think it would be nice to browse through Nicole’s blog and get to know something interesting and new about being a goalkeeper! I also love the idea of doing a blog about your own experience!

To start off, I would lke to say that it was pretty easy to figure out what Nicole’s blog is about. The name of the blog speaks for itself!

Moving to the website’s design, I have a few points I would like to share. First, the theme. I really like the theme Nicole chose, especially the white background because it looks very nice and clean. I also find interesting the color choice, which is pink. However, some people may find soccer more of a man’s game, Nicole did the right choice in pink color because website visitors may understand right away that its definitely a girl’s blog.

I also like the layout of this website. You can easily find what you may possibly look for!

The second thing I would like to cover is site structure. Overall, it’s not bad at all! However, I would recommend Nicole to slightly change it. In particular, I would create a menu with the name “Academics” or “Course Work” or “PUB101”. And then, I would add different categories there, such as Process posts, Peer reviews, Essays, Mini assignments. This way, it would be so much easier to navigate your website! I will attach an example below of how I did it.

The next thing that can be important is an integration of social media platforms.

Remix Something

Hello!

For this assignment, I was trying to think what I could remix. For some reason, I instantly thought of remixing a song, but that doesn’t really make sense for my blog and/or is really out of my abilities.

So I decided to remix a painting I found on Pinterest.

I decided to paint the exact same painting, just in cooler colours.

Thats all for this assignment! Let me know what you think 🙂

<3 Carissa

The post Remix Something appeared first on the Power of Painting.

Mitarashi Dango Recipe

Mitarashi Dango is a kind of Japanese rice dumpling. It is covered with syrup made from soy sauce, sugar and starch.

Ingredients

200g Mochiko (mochi flour)

300g soft tofu

Dango sauce

4 tbs sugar

4 tbs soy sauce

200ml water

1 tbs potato starch (or corn starch)

Let’s cook!

Step 1: Smash soft tofu then mix with mochiko thoroughly.

Step 2: From the mixture, make small Dango balls.

Step 3: If you have wooden sticks, use them to make Dango sticks. Or else, you can use toothpicks as I did below. Lightly oil the pan then fry the Dango sticks till brown and crispy. (*Note: Do not use too much oil)

Step 4: Make the sauce by bringing sugar and soy sauce mixture to boil. Dissolve starch in cool water then combine with soy sauce mixture in the pan. Continue boiling the sauce until it thickens. Spread the sauce over your cooked Dango and you can enjoy the dish!

Happy cooking!!

Week 6: Publics/Digital Publics

How to grow your public/followers in Instagram

All methods are used to attract followers on Instagram. Let’s look at those that are often used in practice by novice bloggers:

  1. Constant publication of posts and pictures on Instagram. Perhaps this is the best opportunity to promote your account in it for free. Tell interesting stories using the “Stories” section, take pictures of yourself and your life on your phone to get your followers interested.
  2. Mutual following. This method of promoting Instagram is quite popular. The user subscribes to accounts, likes them and expects mutual support from other bloggers.
  3. Hashtag promotion. Hashtags are keywords that you can use on Instagram when posting. An example of a hashtag is “# how # to work” and so on.
  4. Using advertising for the promotion of an account on Instagram. The social network Instagram has a tool that can launch ads for $ 10-20 and bring you first subscribers.
  5. Ordering advertising from popular bloggers. On Instagram, you can order ads from a blogger for money and in return you will get a lot of followers. For example, there is the Storygain advertising exchange that easily solves such issues.
  6. Instagram account boost. This method of promoting Instagram is in last place, since it is not entirely effective and violates the rules of Instagram. Since with the help of services bots are wound on an Instagram account and then it can be blocked. It’s up to you to decide.

The Democracy of Social Media

In today’s time, the impact of social media is such that if you were to not speak anything for the rest of your life verbally but were voicing your opinion digitally on a platform, you’d still be highly impactful. Social media, at its core is one of the biggest tenets of democracy but democracy is interpreted in different ways and is fluctuating constantly. The level of freedom an individual has on social media, is now dependent on their status and the audience they are connected to.

Social media, although claiming to be a space that is equal for all to voice their opinions, is heading towards becoming a completely authoritarian medium. The average person is told their actions on social media are in their control and uninfluenced. In reality, the authoritarians of social media, which can be further categorized as government representatives, officials, parties, etc., have become more and more strategic in their manipulation of the information that is distributed on digital media. Politics looks very different over the years as social media has become even more of an outlet to promote political campaigns, advertise groups of people believing in the same idea, and constantly influence the decisions the citizens of a country make. For example, Donald J. Trump, president of the United States of America, is one of the most talked about and well known people on social media, although not in the best way. His actions are the epitome of unacceptable and irrational, yet somehow he gets away with everything he says. This is because he has a following of people that support him blindly so he can say whatever he wants and to whomever he wants to. However, had it been any other person in place of him, they would have received more  backlash and faced consequences for their words. Being an authority figure and  a person in power gives him the buffer to be unfiltered. In the article “From Liberation To Turmoil: Social Media and Democracy”, authors   Joshua A. Tucker, Yannis Theocharis, Margaret E. Roberts, and Pablo Barberá talk about how “Social-media technology is young, but has already played a part in numerous turbulent protests and a highly polarized U.S. election. Social media have often been described as the site for conflict between “good” democratic forces who use social media to make their voices heard and “bad’’ autocratic and repressive forces who aim to censor this channel to silence these liberal elements” (page 47). This explains how the shift in the idea of democracy in social media has taken place over the years. Another example is Greta Thunberg and her receiving mixed responses on her responsible attitude towards the environment. Her freedom to express her opinions shows the democracy of social media but the attempts to make her points seem invalid by numerous people, demonstrated that the freedom to express comes with the idea that what a person says are not as important if you are not a person in power. This goes to show that the democracy claimed to be existent on social media in today’s time is a myth and used to make the general public believe that they have an equal opportunity to express their voice without any restrictions.

Secondly, the type of audience and the age demographic impacts the response received on a statement and in turn impacts the freedom to express. In general, whether it be praise and approval or backlash and criticism, it is different when it comes to the platform and the audience it is used and viewed by. For example, Tik Tok is a platform that has individuals sharing and creating content over varying age groups. One minute you could be watching a Tik Tok with a university student giving tips on how to schedule your life, and the next minute a person could be seen supporting Donald Trump. Each type of content affects a different type of audience and the thoughts expressed  in each one are drastically different as well. This goes to show that democracy does exist on social media but the backlash will be received on certain content that is found offensive or unappealing to the audience watching it. There will be people supporting the content receiving backlash and there will be people disagreeing with content being supported. If the response received on a statement or thought someone has to say, makes them change their mind about it, then the freedom of expression is not really there. In situations where the statement is negative and deserves backlash, for example with Donald Trump, freedom of expression or democracy of social media is an important thing so that the wrong can be criticized. This means that social media, however democratic we may consider it, isn’t actually so democratic because your thoughts can be influenced because of the audience it’s distributed amongst and that is not a negative thing all the time.

In conclusion, the existence of democracy in relation to social media is based on individual experience mainly. The freedom to express one’s thoughts and concerns while worrying about the  response it will receive is creating somewhat of an invisible filter between the person expressing  and the targeted audience. Social media is a democratic platform to begin with, but as the complexity of what it means to have freedom on such a platform increases, the more difficult it is to determine the democracy of it.

Works Cited:

Journal of Democracy Volume 28, Number 4 October 2017 © 2017 National Endowment for Democracy and Johns Hopkins University Press

Social media is rotting democracy from within January 22, 2019 https://www.vox.com/policy-and-politics/2019/1/22/18177076/social-media-facebook-far-right-authoritarian-populism

Psychology of Cyberspace – The Online Disinhibition Effect http://truecenterpublishing.com/psycyber/disinhibit.html

Social Networks And Democracy: A Difficult Fit, Or Just Plain Impossible? October 16, 2019 https://www.forbes.com/sites/enriquedans/2019/10/16/social-networks-and-democracy-a-difficult-fit-or-just-plain-impossible/

Essay #1: Internet freedom?

In 2018 the Pew Research Center conducted a survey of Americans and found that 53% of their respondents got their news from internet sources in 2017 (PRC 2018), 20% from social media, and 33% from online news articles. In recent history, social media websites such as Facebook started to censor posts that they deemed to be “abusive”, with conservative news posts being left out from trending pages sorted by algorithms (The Guardian 2016).

In the early days of the popularization of social media as a news source, Twitter was hailed as the most efficient method of distributing news to the general population, with journalists relying on updates from regular people for content on live events and disasters. But today, we are censored by algorithms that former Facebook employees admit to being biased (The Guardian 2016). How can we trust what we see online? Are we all being groomed to think and act a specific way based on what we are told to read and listen to? Social media isn’t as democratic as we think, however, the internet as a whole is still free as long as we seek neutral sources of information and purposefully explore alternative opinions.

When we post online, usually we expect to have complete control over our content as an individual with freedom just as someone would expect when speaking in public. However, many posts can be subject to censorship or removal based on community guidelines set out by many sites. An example is Facebook. In their terms and conditions, they list that

ESSAY #1

Is social media democratic? Issues regarding social media.

In today’s world, as most of the technologies are digitized, social media is widely used to distribute information, ideas, as well as to communicate. This post will discuss the democratic side of this platform and some of the issues may occur when using social media as the main source of news. The main source of case studies and survey data used to back up later arguments was conducted by the Pew Research Center, whose sample survey are adults in the United State, given the Coronavirus pandemic situation broke out in March 2020.

First, let’s look at how Americans usually find and share information about COVID-19 on social media. According to a Pew Research Center analysis posted on March 1-31, 2020, Coronavirus-related posts managed to be spreeded around on a variety of public Facebook spaces of different topics but barely any of them related to healthcare and science. The study collected a total of 6.5 million posts that mentioned COVID-19 in more than 350,000 public Facebook pages and groups from March 1 to March 31, 2020 (Stocking et al. 1-2). Most of the posts gained a relatively high level of interaction because they linked to new organizations. These new organizations include TV and Digital native outlets. The presence of these pages and groups shows that Facebook users were at times turning to spaces dedicated to their local areas to discuss the pandemic’s impact.

However, social media posts are not only about quantity, but the quality of the post should also be considered. A democratic point about social media is the freedom of speech. One can post their opinions about any hot topics or even share others’ inspirative ideas. As more and more people use social media to publish their ideas, it is harder for the authority to get control of the information’s accuracy and the viewers’ restrictions. There is usually a slow reaction in eliminating false news. Therefore, people who read that news may come to their own illogical conclusions. These self-developed thoughts also divide readers into different groups, which leads to a possibility that different political party’s mindset can influence how people process content in the post. One example of this is the conspiracy “Plandemic” video that went viral in May. Adults who “often” use social media to get news about COVID-19 report higher levels of exposure to the conspiracy theory that the pandemic was intentionally planned by powerful people (Mitchell et al. 1). Republicans and Democrats are both likely to have heard about this conspiracy, but Republicans are much more likely to see the truth in it.

Finally, a drawback of social media that worth mentioning is that it is a source of news, not a news channel where information is plentifully updated daily. Those who rely on social media for news are less likely to get the facts right about the coronavirus and politics and more likely to hear some unproven claims (Mitchell et al. 1-2). The Pew Institution conducted a survey on Oct 29-Nov 11, 2019 to see the proportion distribution of U.S. adults between common ways to get political and election news. Those who focus on getting political news from social media usually don’t pay much attention to coronavirus news (Mitchell et al. 1-2). Based on the Pew Research Center’s survey, people who state that their common source of information is social media show that they don’t closely follow up the news as their test results were near the bottom. One of the reasons for this may be the news suggestion function embedded in the online social platforms. The data filter program in users’ app will identify their information preference and boost it on to their newsfeed so they are always updated.

In conclusion, social media may be a convenient channel for everyone to get information from as they can share and engage with it. Hence, it is not an effective way to gain knowledge. Beside the potential speed of circulating the information in the network, not every news provided by social media is trustworthy and accurate. It would be more adequate to use online social platforms as a secondary source rather than the only way to approach news.

References:

Gottfried, Jeffrey, et al. “Americans’ Views of the News Media During the COVID-19 Outbreak.” Journalism.org, 8 May 2020, www.journalism.org/2020/05/08/americans-views-of-the-news-media-during-the-covid-19-outbreak/.  

Mitchell, Amy, et al. “Three Months In, Many Americans See Exaggeration, Conspiracy Theories and Partisanship in COVID-19 News.” Journalism.org, 29 June 2020, www.journalism.org/2020/06/29/three-months-in-many-americans-see-exaggeration-conspiracy-theories-and-partisanship-in-covid-19-news/.

Mitchell, Amy, et al. “Americans Who Mainly Get Their News on Social Media Are Less Engaged, Less Knowledgeable.” Journalism.org, 30 July 2020, www.journalism.org/2020/07/30/americans-who-mainly-get-their-news-on-social-media-are-less-engaged-less-knowledgeable/.

Stocking, Galen, et al. “As COVID-19 Emerged in U.S., Facebook Posts About It Appeared in a Wide Range of Public Pages, Groups.” Journalism.org, 24 June 2020, www.journalism.org/2020/06/24/as-covid-19-emerged-in-u-s-facebook-posts-about-it-appeared-in-a-wide-range-of-public-pages-groups/.