Monthly Archives: October 2020

Tại sao RAP VIỆT thành công so với 1 chương trình GẦN cùng tên?

Bài học kinh doanh từ chính chương trình RAP VIỆT. Những yếu tố tạo nên sự thành công của RAP VIỆT được ghi lại dấu ấn vang dội trong và ngoài nước. Tôi đúc kết ra những bài học sâu sắc để chúng ta có thể học hỏi và ứng dụng vào chính doanh nghiệp của mình.

RAP VIỆT là một chương trình truyền hình cuộc thi âm nhạc thể loại RAP. Một thể loại nhạc được cho rằng đó là nhạc underground khó nghe với đa số mọi người. Nhưng hiện tại đến thời gian này, Rap Việt được đánh giá như một trong những Gameshow âm nhạc được yêu thích nhất hiện tài và cũng được đa số tần lớp, độ tuổi và giới tính nghe thể loại này. Vậy một dòng nhạc được cho là khó nghe hoặc được cho là nhạc gì như “CHỬI LỘN” thì tại sao lại được thành công vượt bật so với một chương trình hiện tại “GẦN” cùng tên.

Rap viẹt
Rap viẹt

Đó là điều chắc chắc rằng ai cũng đã từng nghe chương trình ngày – xem chương trình này cũng tò mò nhưng hôm nay tôi sẽ không phân tích vấn đề 2 chương trình tôi chỉ phân tích vấn đề tại sao RAP VIỆT lại thành công như vậy? những khía cạnh nào giúp một chương trình, một thể loại nhạc không dễ gì ai nghe được lại thành công như bây giờ. Đó chính là dựa trên những yếu tố sau:

1. THÔNG ĐIỆP CỦA CHƯƠNG TRÌNH: “RAP VIỆT”

Trong kinh doanh, thông điệp sản phẩm là một điều bắt buột mỗi doanh nghiệp phải xác định đầu tiên trước khi tưng một sản phẩm bán ra thị trường. Thông điệp sản phẩm cũng được coi như là cánh cửa thần kỳ để khách hàng có thể hiểu và tiếp cận với dòng sản phẩm đó nhanh nhất. Với một cái tên rất thị trường: “RAP VIỆT” ai nghe và cũng sẽ hiểu được đó là một dòng nhạc Rap và đó cũng là thể loại RAP cửa Việt Nam. Dễ hiểu – dễ nghe – dễ cảm nhận phù hợp với tất cả các đối tượng nghe được.

Thông điệp 2: “Đưa nhạc ra đến tất cả mọi người chứ không phải là underground“. Như MC Trấn Thành đã nói từ đầu tập một chương trình Rap Việt: “Nơi những người có nhiều nội tâm, nhiều sự gánh chịu khó khăn trong cuộc sống họ đến với Rap để phản ảnh sự thật, sự tự tôn của bản thân họ trút hết những nội buồn của cuộc sống“. Tóm gọn lại đó chính là “THỂ LOẠI NHẠC PHÙ HỢP VỚI TẤT CẢ MỌI NGƯỜI – THỂ HIỆN RỎ HƠN VỀ CẢM XÚC CON NGƯỜI”.

Nếu bạn xem tới ngày hôm nay lúc tôi chia sẻ bài viết này đó cũng chính là “RAP VIỆT TẬP 14“, những nội dung, câu từ của những bài nhạc đều tạo ra từng những chủ đề phù hợp, dễ nghe cho tất cả mọi người. Nó phù hợp với đời sống, suy nghĩ, tình cảm các cung bật cảm xúc của đa số nhiều người chứ không còn dành cho giới underground. Một khía cạnh nữa bạn có thể nhìn nhận được từ vấn để thông điệp phù hợp đó chính là từ những nội dung bổ trợ cho thông điệp để làm rỏ ràng cụ thể và đễ hiểu hơn đó chính là những lời diễn giải về từ bài nhạc, từ cảm nhận của các vị giám khảo, huấn luyện viên và ngay cả MC Trấn Thành để tập trung vào vấn đề: “Bài nhạc này sẽ tạo trend – dễ nghe – dễ cảm nhận – tạo động lực và đồng cảm với tất cả mọi người” trong xuyên suốt chương trình từ RAP VIỆT tập 1 đến RAP VIỆT tập 14 và cho đến hết.

=> Rút gọn: Thông điệp rỏ ràng – dễ hiểu – dễ nghe với tất cả mọi người.

2: PHÙ HỢP VỚI SỐ LƯỢNG KHÁCH HÀNG LỚN.

Một sản phẩm thành công không phải là một sản phẩm tốt, đẹp hay chứng nhận. Một sản phẩm thành công là một sản phẩm được nhiều người lựa chọn, yêu quý theo dõi mỗi ngày. Bởi vì sao phải nói đến nhiều người lựa chọn? Đó là điều tất nhiên để đánh giá một sản phẩm tốt nếu chính bản cho rằng sản phẩm bạn tốt mà không ai thèm mua, xem, sử dụng hay hỏi hang thì đó là một sản phẩm thất bại. Sản phẩm tốt là sản phẩm phù hợp với tất cả các khách hàng. Họ dễ dàng đón nhận, dễ dàng sử dụng, dễ dàng giới thiệu cho người khách để sử dụng.

Với một thể loại nhạc Underground hay Hiphop nó trước kia nó chỉ phù hợp trong giới hiphop và underground chứ khó lòng rằng một người 50 tuổi cổ điển họ có thể chấp nhận nghe thể loại nhạc này. Bởi vì sao ư? Chính sản phẩm là những bài nhạc được tạo ra sử dụng ngôn từ không phù hợp, giai điệu không phù hợp hay họ có thể cho rằng sử dụng những ngôn từ không được “thuần phong mỹ tục” nên một điều khó chính là không phù hợp với đa số người tiêu dùng.

Nhưng format chương trình RAP VIỆT đã tạo ra những bài nhạc với ngôn từ tinh tế dễ nghe, dễ hiểu, lời hay ý đẹp, tạo động lực cho chính người nghe. Chính những người Rapper họ sử dụng những ngôn từ hoa mỹ ấy tạo ra những bài nhạc đánh và chính cảm xúc, văn hóa, văn minh và hiện đại để nó có thể dễ dàng dễ nghe như những thể loại nhạc VPOP hiện tại. Ngoài ra chính những chủ đề tạo ra cho thính sinh như: “Những câu nói trending hay ca dao tục ngữ”  tiếp tục nó lại tạo nên những điều gần gủi với khách hàng. Không chỉ vậy những bài nhạc có thể đưa những thể loại nhạc như Opera, cải lương, ca chù… vào chính những bài Rap tạo ra những bài rap cực kỳ hiện đại và dễ nghe hơn.

=> Rút gọn: tối ưu hóa từ chính sản phẩm hiện tại phù hợp với tất cả mọi khách hàng.

3: HÌNH ẢNH HIỆN ĐẠI nhưng GẦN GỬI

Hình ảnh là điều đầu tiên khách hàng có thể cảm nhận được sản phẩm có phù hợp với họ hay không? Thông điệp khách hàng phải tốn mất 5 giây hơn để có thể hiểu rỏ nó. Nhưng với hình ảnh có chỉ còn là 3 giây để khách hàng có thể hiểu được sản phẩm của họ có phù hợp hay không? Giống như việc, bạn lướt newfeed của facebook mỗi ngày để tìm kiếm thông tin để đọc chính những hình ảnh sẽ quyết định bạn có dừng lại bài viết đó để đọc tiếp tục hay không?

Hay bạn đi mua một món đồ thời trang gì đó, kinh phí bạn chỉ có 200k nhưng shop thời trang ấy trang trí quá sang trọng  như những shop hàng hiệu nhưng thực chất shop thời trang ấy chỉ bán đồ với mức giá 100 – 300k, vậy thì bạn có dám quyết định để vào đó xem hay không?

Cũng như vậy; chính những các bố trí trang trí âm thanh ánh sáng hay những thiết kế design hình ảnh quảng cáo banner quảng cáo nó phù hợp với tất cả những người họ muốn xem chương trình này. Thiết kế hình ảnh banner, poster, quảng cáo hiện đại nhưng nhẹ nhàng, Decor sân khấu dễ chịu, ánh sáng sân khấu không quá chói chang hay thiên về một tone màu nào đó u ám. Chính những điều đó góp phần tạo nên sự phù hợp cho đa số khách hàng đón xem.

=> Rút gọn: Hình ảnh sản phẩm – quảng cáo phù hợp với đối tượng khách hàng nhấm tới.

4: SỬ DỤNG CELEB CÓ SỨC ẢNH HƯỚNG CÔNG ĐỒNG HIỆN TẠI

Phương thức này đối với doanh nghiệp nó là một phương thức marketing đổ tiền. Vì chính nếu tìm những người nỗi tiếng để quảng bá thương hiệu chúng ta phải bỏ ra một số tiền rất lớn để làm việc ấy nó không phù hợp với những doanh nghiệp mới khởi nghiệp. Nhưng tôi không bàn về vấn đề đó mà bàn về CHỌN PHƯƠNG THỨC MARKETING HIỆU QUẢ.

Chính vì chọn những người có tầm ảnh hưởng hiện tại để dẫn chương trình như MC TRẤN THÀNH được gọi là MC quốc dân. Có thể nói theo chuyên môn kinh doanh cách khác, chọn khách hàng nói về sản phẩm thì còn gì có thể tuyệt hơn để PR. MC Trấn Thành là một kẻ ngoại bang trong làng HIP HOP và RAP thì không có chuyên môn trong sản phẩm. Nhưng chính vì đó là những cách nói, thảo luận những bài nhạc từ chính những cảm nhận của những người khán giả nghe bài nhạc này, cũng chính là những điều những khán giả bên ngoài họ cùng suy nghĩ và tâm trạng. Cách để chính khách hàng cảm nhận và hiểu rỏ hơn sản phẩm.

Thứ 2: Dựa trên những tên tuổi có sức ảnh hưởng hiện tại như các Rappper được yêu thích, cũng là những người có thành quả trong lĩnh vực nói lên điều khách hàng cần biết thêm, hiểu thêm về sản phẩm đó chính là những vị huấn luyện viên: Binz, Suboi, Karik, Wowy và 2 vị giám khảo cũng là 2 producer trong làng giải trí là Rhymastic, Justatee. Chính những người chuyên môn ấy tạo nên sự tin tưởng cao nhất cho chính sản phẩm được tạo ra.

=> Rút gọn: Chọn kênh marketing có sức ảnh hưởng cao nhất tới cảm nhận của khách hàng với sản phẩm.

5: NGÔN TỪ GÂY SỰ TÒ MÒ và ẢNH HƯỞNG, GIÁ TRỊ CUỘC SỐNG

Đó cũng là một phần trong chiến lượt content tạo sự tò mò cho khách hàng, Khách hàng có tò mò mới có tìm hiểu, mới có tìm hiểu mới có hỏi thăm, mới có hỏi thăm mới có mua hàng. Đó là quy trình để biến khách hàng lạnh thành khách hàng mua hàng và thành khách hàng thân thiết. Ngôn từ được sử dụng như thế nào? Từ chính những lời nói trong chương trình của dàn huấn luyện viên, ban giám khảo hay ngay cả MC Trấn Thành rất hay sử dụng những câu như: “Tạo nên kỳ tích trong âm nhạc việt, đưa rap việt ra tầm thế giới, em sẽ là trend mới ngay hôm nay hay sau hôm nay đây mới là bài hát triệu view…” nếu bạn không phải là fan hay chưa bao giờ nghe RAP VIỆT bạn có chắc rằng khi nghe những đoạn CUT ngắn từ youtube hay Facebook bạn sẽ không bấm vào video chính thức để xem hay không? Tạo sự tò mò chính là tạo được dấu ấn trong khách hàng. Khách hàng sẽ tự tìm đến chúng ta chứ không cần chúng ta phải thuyết phục và bắt buột họ phải xem sản phẩm đó.

Và riêng chính sử dụng MC Trấn Thành một người am hiểu sau sắc về xã hội đời sống, anh đã cho nhiều bài học quý giá từ chính những câu nói của anh cho thí sinh cũng như những người xem. Những câu nói thăm thúy đến người xem phải suy nghĩ hàng giờ vì chính những câu nói đó.

=> Rút gọn: Chọn ngôn từ tạo sự tò mò cho khách hàng.

Đây là 5 lý do từ quan điểm của bản thân về một chương trình gameshow truyền hình: “RAP VIỆT”. Ngoài 5 yếu tố chính trên còn nhiều yếu tố khác để tạo nên sự thành công của RAP VIỆT. Chính những yếu tố chúng ta sẽ học hỏi để góp phần hoàn thiện cho chính doanh nghiệp của chúng ta. Đó cũng chí là những quan điểm cá nhân của tôi. Nếu bạn có ý kiến hay góp ý hãy để lại BÌNH LUẬN phía bên dưới nhé. Cảm ơn bạn đã đọc.

Tác giả: Nguyễn Vĩnh Hạo 

Bài viết Tại sao RAP VIỆT thành công so với 1 chương trình GẦN cùng tên? đã xuất hiện đầu tiên vào ngày NGUYỄN VĨNH HẠO | Marketer & Founder BigAll - Thiết kế website.

Vacation Photos

So many times when I go places where tourists would go, I notice people taking photos everywhere with phones, DSLRs, iPads, or anything else with a camera. So many people spend so much time trying to immortalize their experiences with photos that they don’t actually get to enjoy their surroundings! I had this problem too! I would take photos everywhere I went the whole time on hikes, at museums, at new places I visited, in hotel rooms. Why do we do this though and why is it bad?

Time and time again you’ll hear people talk about this topic and say “just enjoy the moment”. I wholeheartedly agree with this despite how trite it is to say. I used to take photos and never get to actually make memories when I thought I was making them by taking photos!! What I really got though was a bunch of rushed bad photos with vague memories attached to them.

In this post’s featured image, I climbed a mountain with some friends and brought a whole camera with me. I regret this now because I don’t remember much other than the bad photos that resulted haha.

In my experience, the saying “quality over quantity” applies greatly to this situation. If you feel so inclined to take photos on a trip, choose the right moments, and make it count. Take your time with that one shot at a memorable location and don’t take too many more! No matter how many photos you take, they’re only for memories so you’re only going to need the few to remember what happened, instead of remembering how you took a bunch of rushed crappy photos.

The Pleated Tennis Skirt

Hey guys and welcome back to another week of blogging! This week’s post is all about tennis skirts. Over the past five months we have seen the pleated tennis skirt come into style, mainly because of the influence of TikTok. Many popular influencers, specifically on TikTok have been seen wearing a pleated tennis skirt. These […]

Peer Review #2

Today I will be reviewing Angelika’s website titled “Traditional Russian Cuisine” which let’s me know exactly what it’s about and I was very excited to explore her website because I didn’t have a lot of knowledge about Russian food so I was really curious and wanted to know more! Her website is linked here: http://cookingrussiandishes.com/

Her site is very beautiful, the images she uses are very colorful and flow nicely and she has a lot of white space. It was very easy to navigate through her website and I do love food so I was very interested, not only that but the images she used really draw you in. Her site is very usable and fun to explore especially with all of the colors which really gets your attention and keeps you curious. And honestly who doesn’t love food?

There is some integration of social media on her site, like a little side menu with links to platforms like Facebook and I think one link to Instagram.

One thing that I would recommend would be the placement of her “About” boxes which are located on the right of her Home Page, and the rest of her posts are located on the left. I was thinking that since the writing for her posts are centered, it might be a good idea to move the “About” boxes to the bottom of her page and see if she can center the pages so that it correlates to her writing setup.

Angelika is doing a really good job with her website and I can’t wait to see what else she provides for us. You can tell it is something she is really passionate about and is a very unique that piques your interest!

Process Post: Audience

I know that my main audience wanted to be directed at those who are around my age, either in high school, college, or maybe just graduated from college. It didn’t really matter to me whether or not they were athletes; if people in the audience were athletes, I hope they would still find my website interesting because my position is pretty unique. When people think of soccer they tend to think of the goal scorers or the defenders and not really the goalkeepers.

Because of this position I tend to think differently about certain situations so I wanted to outline my thinking process the most with my blogs. In addition, goalkeeping is pretty intense and requires a lot of strength and can be perceived as a more masculine position and while I am very strong and athletic I also have a very gentle personality. So I went with more of a girly theme because it stood out to me and I liked it. I had also hoped that it would draw more girls to my site as well and keep them curious, considering the title of my website speaks for itself about what it’s all about.

Process Post: Response to Peer Review

Today I am posting my response to Vanessa’s review of my website. I am thrilled that she enjoyed my idea and appreciated her constructive feedback, especially about the theme of my site. I was able to switch themes that I think better suited my website. I am sad to say that I fell behind on my posts so she didn’t have a lot to work with and the site was a bit of a mess.

Once I got my theme sorted out I was able to map out my site more effectively and organize it a lot more. I know I still have a lot of work to do and things to figure out, but I think at this point it is a matter of playing around with the different settings.

You Must Buy the Aritzia Babaton Sculpt Knit Tank

I was never really one to invest in expensive pieces until I bought the Babaton Sculpt Knit Tank. In June, I bought both the black and white version. After purchase, I proceeded to wear them almost every single day over the summer. I can prove this statement if you check my Instagram page, where I’m basically wearing it in every recent post. Even with winter rolling in hot, I’m still finding ways to incorporate these tank tops into my outfits. Sorry, not sorry. I have no regrets about being in love with this top!

Screenshot retrieved from the Aritzia website

Features + Review

This tank runs at a solid $58 CAD but is well worth the price tag. I know it sounds crazy to spend this much on a basic tank top, but its features make it extremely versatile. It currently comes in 17 colours, with new colours coming out every season. The material breakdown comes to 100% nylon. The website says to hand wash only, however… I’ve personally thrown mine in the washing machine (cold water) multiple times and they’re still as good as new.

Its ribbed texture provides for a sleek look that can be dressed up or dressed down. Sweatpants, jeans, or dress pants – check, check, and check! They aren’t kidding when they say “sculpt” because it really does its job by accentuating your curves. I’m normally between an XS/S, but I opted for an XS. The material is forgiving, even though it really clings to the body nicely without squeezing too much in awkward places. I really enjoy the thickness of the top as well. You can go braless – even in the white version!

It hits right above the belly-button, so its cropped-style pairs well with high-waisted pants. But, if you prefer a longer version, you can opt for the Babaton Sculpt Knit Long Tank instead. This version is priced at $68 and comes in 11 different colours.

Screenshot retrieved from the Aritzia website

I’m interested in purchasing a few other colours, but I’m also waiting to see if there will be any holiday sales at Aritzia this year. I’ve become an Aritzia fiend over quarantine, so if you have any suggestions on what Aritzia items to buy, review, or style, let me know in the comments!

Stay tuned next week, for an upcoming fashion post where I talk about the only comparable dupe I’ve found to the Babaton Sculpt Knit Tank!

Peer Review 2: Falling For Fashion

Click here to visit Falling For Fashion. First Glance Through When first landing on the blog Falling For Fashion. I am greeted with a welcome message and an explanation of what the blog is about. It is nice to have this text there, however, I don’t think it is completely needed as the banner and initial […]

Process Post 6: Reflecting on my Blog

This process post I’ve decided to focus on my progress and thoughts on the state of my blog. Over the past 6 weeks, I’ve been working a full time job as a video producer, creating content for this blog, completing assignments for this class and a visual analytics class as well. I haven’t had much […]

Process Post #6

The moment I decided that I would create an Asian cuisine website, I simply thought that my audience could be anyone that has a passion for homecooked food. As I explore my web further, I have a clear vision of my intended audience.

Because of COVID-19, most people have to work from home to quarantine and practice social distancing. Staying at home every day makes cooking at home the only option for getting something to eat at a reasonable price. Hence, the demand for feasible homecooked recipes increases. According to my experience, young people who live alone, such as college students in specific and teenager in general, would be more likely to be interested in learning new recipes and cooking tricks. Therefore, I let my web design be creative while still have a dreamy and youthful vibe.

Remix Something

Hello!

For this assignment, I was trying to think what I could remix. For some reason, I instantly thought of remixing a song, but that doesn’t really make sense for my blog and/or is really out of my abilities.

So I decided to remix a painting I found on Pinterest.

I decided to paint the exact same painting, just in cooler colours.

Thats all for this assignment! Let me know what you think 🙂

<3 Carissa

The post Remix Something appeared first on the Power of Painting.

The Democracy of Social Media

In today’s time, the impact of social media is such that if you were to not speak anything for the rest of your life verbally but were voicing your opinion digitally on a platform, you’d still be highly impactful. Social media, at its core is one of the biggest tenets of democracy but democracy is interpreted in different ways and is fluctuating constantly. The level of freedom an individual has on social media, is now dependent on their status and the audience they are connected to.

Social media, although claiming to be a space that is equal for all to voice their opinions, is heading towards becoming a completely authoritarian medium. The average person is told their actions on social media are in their control and uninfluenced. In reality, the authoritarians of social media, which can be further categorized as government representatives, officials, parties, etc., have become more and more strategic in their manipulation of the information that is distributed on digital media. Politics looks very different over the years as social media has become even more of an outlet to promote political campaigns, advertise groups of people believing in the same idea, and constantly influence the decisions the citizens of a country make. For example, Donald J. Trump, president of the United States of America, is one of the most talked about and well known people on social media, although not in the best way. His actions are the epitome of unacceptable and irrational, yet somehow he gets away with everything he says. This is because he has a following of people that support him blindly so he can say whatever he wants and to whomever he wants to. However, had it been any other person in place of him, they would have received more  backlash and faced consequences for their words. Being an authority figure and  a person in power gives him the buffer to be unfiltered. In the article “From Liberation To Turmoil: Social Media and Democracy”, authors   Joshua A. Tucker, Yannis Theocharis, Margaret E. Roberts, and Pablo Barberá talk about how “Social-media technology is young, but has already played a part in numerous turbulent protests and a highly polarized U.S. election. Social media have often been described as the site for conflict between “good” democratic forces who use social media to make their voices heard and “bad’’ autocratic and repressive forces who aim to censor this channel to silence these liberal elements” (page 47). This explains how the shift in the idea of democracy in social media has taken place over the years. Another example is Greta Thunberg and her receiving mixed responses on her responsible attitude towards the environment. Her freedom to express her opinions shows the democracy of social media but the attempts to make her points seem invalid by numerous people, demonstrated that the freedom to express comes with the idea that what a person says are not as important if you are not a person in power. This goes to show that the democracy claimed to be existent on social media in today’s time is a myth and used to make the general public believe that they have an equal opportunity to express their voice without any restrictions.

Secondly, the type of audience and the age demographic impacts the response received on a statement and in turn impacts the freedom to express. In general, whether it be praise and approval or backlash and criticism, it is different when it comes to the platform and the audience it is used and viewed by. For example, Tik Tok is a platform that has individuals sharing and creating content over varying age groups. One minute you could be watching a Tik Tok with a university student giving tips on how to schedule your life, and the next minute a person could be seen supporting Donald Trump. Each type of content affects a different type of audience and the thoughts expressed  in each one are drastically different as well. This goes to show that democracy does exist on social media but the backlash will be received on certain content that is found offensive or unappealing to the audience watching it. There will be people supporting the content receiving backlash and there will be people disagreeing with content being supported. If the response received on a statement or thought someone has to say, makes them change their mind about it, then the freedom of expression is not really there. In situations where the statement is negative and deserves backlash, for example with Donald Trump, freedom of expression or democracy of social media is an important thing so that the wrong can be criticized. This means that social media, however democratic we may consider it, isn’t actually so democratic because your thoughts can be influenced because of the audience it’s distributed amongst and that is not a negative thing all the time.

In conclusion, the existence of democracy in relation to social media is based on individual experience mainly. The freedom to express one’s thoughts and concerns while worrying about the  response it will receive is creating somewhat of an invisible filter between the person expressing  and the targeted audience. Social media is a democratic platform to begin with, but as the complexity of what it means to have freedom on such a platform increases, the more difficult it is to determine the democracy of it.

Works Cited:

Journal of Democracy Volume 28, Number 4 October 2017 © 2017 National Endowment for Democracy and Johns Hopkins University Press

Social media is rotting democracy from within January 22, 2019 https://www.vox.com/policy-and-politics/2019/1/22/18177076/social-media-facebook-far-right-authoritarian-populism

Psychology of Cyberspace – The Online Disinhibition Effect http://truecenterpublishing.com/psycyber/disinhibit.html

Social Networks And Democracy: A Difficult Fit, Or Just Plain Impossible? October 16, 2019 https://www.forbes.com/sites/enriquedans/2019/10/16/social-networks-and-democracy-a-difficult-fit-or-just-plain-impossible/

Essay #1: Internet freedom?

In 2018 the Pew Research Center conducted a survey of Americans and found that 53% of their respondents got their news from internet sources in 2017 (PRC 2018), 20% from social media, and 33% from online news articles. In recent history, social media websites such as Facebook started to censor posts that they deemed to be “abusive”, with conservative news posts being left out from trending pages sorted by algorithms (The Guardian 2016).

In the early days of the popularization of social media as a news source, Twitter was hailed as the most efficient method of distributing news to the general population, with journalists relying on updates from regular people for content on live events and disasters. But today, we are censored by algorithms that former Facebook employees admit to being biased (The Guardian 2016). How can we trust what we see online? Are we all being groomed to think and act a specific way based on what we are told to read and listen to? Social media isn’t as democratic as we think, however, the internet as a whole is still free as long as we seek neutral sources of information and purposefully explore alternative opinions.

When we post online, usually we expect to have complete control over our content as an individual with freedom just as someone would expect when speaking in public. However, many posts can be subject to censorship or removal based on community guidelines set out by many sites. An example is Facebook. In their terms and conditions, they list that

Talk about Lolitta(1997)

       In terms of the love film content, eroticism is not a common element in love films. Eroticism is not a necessity for a love film, but it helps to express the subtle relationship among lovers which can not express in word.

The article Crash ‘Not a Film about pornography-a love story’ has a discussion on the eroticism in film Crash that the impact of eroticism divides critics upon the film. People comment as “it shows us what pornography might look like if it were made with imagination, intelligence and daring”, “it makes pornography safe and elegant” and so on. This reminds me of a question keep questioning myself, that what makes a love film with erotic scenes distinguishing from a pornography film? Professor Laura U.Marks’s article Video haptics and erotics offer a direction to think about this question. In her argument, she firstly defines haptic perception as “the combination of tactile, kinesthetic, and proprioceptive functions, the way we experience touch both on the surface of and inside our bodies”. Usually, this kind of tactile or haptic visuality has the capacity to trigger a chain of reactions within the physical body initiated from the optical visuality, and it “tend to rest on the surface of its object rather than plunge into depth, tend not to distinguish form so much as discerning texture”. The notion “Cinematic perception is not merely (audio)visual but synaesthetic” which she argues in the article becomes the breakthrough point to think about the problem of how to distinguish pornography and erotic love film. Marks argues that “the act of viewing, seen in the terms of existential phenomenology, is one in which both I and the object of my vision constitute each other.” which indicates that the essential quality of viewing is a form of mutually constitutive exchange. However, to some extent, the erotic moving image is not able to form such a mutually constitutive exchange because the erotic moving image tends to be a direct conversation between moving images on the screen and the human body. What eroticism do is unilaterally deliver erotic images to the spectators and stimulate the spectator’s senses but does not necessarily need the spectators to respond to the eroticism. Hence, the limitation of pornography is that it functions only as a body sense stimulation but does not necessarily plunge into depth. However, eroticism in love film has a totally different function. Since erotism in love film is one of the techniques of expression, so the erotic scene in love film does not only work as a body senses stimulation but also a medium or a bridge to understanding the characters and the love between them. To understand the love relationship hidden behind the erotic scene require spectators to develop their subjectivity upon the moving image which forms the mutually constitutive exchange. In a love film, such a mutually constitutive exchange is necessary to create a renderable and emotional love story. And this trait of erotic love film makes it essentially distinguishing from pornography.  In the film Lolitta(1997), the erotic scenes reflect the importance of mutually constitutive exchange and the importance of haptic visuality. In the scene when Lolitta and Humbert are first night together in a hotel, the Dim dark blue light and the ambiguous atmosphere are foreshowing the next step of their relationship. However, the physical body is never exposed in the scene as to present eroticism. The camera utilizes a close-up shoot to focus on Lolitta’s leg slowly moves toward Humbert under the bedsheet. She asks Humbert to get some water for her, after she finished drinking, she leaned her mouth on Humbert’s shoulder and wiped her mouth with his clothes. In the later scene, Humbert finds out a box of money which Lolitta probably earn it by selling her body. The two are naked in the darkroom, and their emotional conflicts are mixed together with the erotic scene. The expression of emotion in these scenes is sufficient to stand alone even without dialogues because of the effectiveness of haptic cinematic experience on spectatorship.

We’ve found THE jacket- The Aritzia TNA Super Puff

TNA’s Super Puff has taken over North America for the past few winters, in which every woman (and recently, man) is donning the puffer jacket once it hits below 10 degrees celsius. Especially in large cities across Canada like Vancouver and Toronto; this is a part of the “basic b*tch” uniform. But, the Super Puff became the puffer jacket of the season for good reason. So, there’s no need to be ashamed of being basic when you’re wearing the TNA Super Puff since it matches everything 🙂

Image retrieved from Kendall Jenner’s instagram

The jacket gained a lot of popularity in 2018 when Kendall Jenner became an Aritzia Partner and posted Instagram photos in the iconic red Super Puff. Her post currently sits at over 3 million likes. A number of memes were created around the jacket, which also led to its extreme hype. Laughs surely came about when Aritzia released the “Mega Puff Meme” as a result of a photoshopped version of the same photo of Kendall Jenner in the Super Puff except extremely oversized.

I’ve followed the Super Puff trend for the past few winters, so it’s always exciting to anticipate what kind of special campaign or updated version of the jacket they bring out every winter.

Review

Screenshot retrieved from the Aritzia website

The jacket comes in a number of styles – original, short, mid, long, vest, and their men’s line! Aritzia has definitely chased the Super Puff hype by coming out with a number of “Super” products alongside their original jackets including gloves, totes, and lil’ pupper jackets to match! This year, they extended their product range by coming out with new materials and new styles like the long vest and an extended men’s line.

The sizes range from 3XS to 1X, but I’ve found that they run extremely large. I normally wear an XS/S and have found that I’m able to fit into a 2XS or even a 3XS. If you get your regular size, it will be extremely oversized, but if that’s your style, go for it!

For the original matte version, the down feathers inside the jacket tend to come out throughout usage. But, other materials like the soft-shine or high-shine don’t have this problem. Also, they deflate with time. For example, if you usually wear a backpack to school, the backside of the jacket ends up being a bit flatter than the rest.

From a few reviews I’ve watched on YouTube, and even a few friends, they’ve said that this keeps them warmer than other high-end jackets like popular Canada Goose jackets. The inner-sleeve with the thumbhole is really handy at keeping the warmth inside. Usually, my hands get extremely cold, so the fleecy pockets are a must-have. The cinch at the bottom of the jacket also keeps it extra toasty.

There’s no fear behind washing it, as it can be thrown into the washer! 🙂

As stated earlier, they come out with new materials and colours every single year, and this year they have over 65 colours! So, whether you’re into neutrals or wild colours, there’s one out there for you. I personally like the look of the bright colours contrasted against the black accents on the zipper and inner sleeves, but some of their newer versions have the same coloured zippers and inner sleeves if the contrast isn’t your cup of tea!

There’s just so much to say about this jacket that if I kept going on I could make a whole essay about it. But, for now, I’ll shut up about it. Here’s the link to their guide about the jacket. Just go out and buy one or at least try one on and tell me what you guys think!

Fun on Film

Hi everyone! Welcome back to another week of blogging here at Falling for Fashion. Today’s post is going to be a bit different from my usual fashion trend posts. I took the time this week to reflect on my social media appearance and appearance over the media in general. Let’s take Instagram for example. When you are viewing someone’s Instagram profile, you are looking at some of their best pictures. As I was reflecting upon my media appearance this past week, I realized that the pictures I post are usually posed, rather than pictures captured within the moment. This realization gave me the opportunity to reflect more on living in the moment rather than just living through the moment.

That being said, one way to capture those moments while still living in them is through film cameras. My favourite part about having a film camera is the idea of not knowing how the photos turned out until you get them developed. This has allowed me to live in the moment without caring about what I look like in the picture and how the picture turned out. What I also love about film is the fact that half the time you forget about some of the pictures you took on that roll. It’s always the best when you’re looking at through the developed pictures and you are pleasantly surprised and excited when you see one you forgot you took.

Why I chose film – you may be wondering why a 17 year old girl chose to buy a film camera. My parents make fun of me all of the time saying, “why would you use a film camera if you can take a perfectly good photo on your phone?” or “film is so old school!” Not only is film a way for me to capture the fun moments in life, but it is also a way for me to remember those times as a teenager. There was one day where my sister and I were over at my grandparents house looking through old photo albums for fun. I got to see what it was like growing up for my grandparents and also my parents. I have taken my film photos and placed them in a photo album. When I am older, I hope to keep this album within my family for future generations to look back on!

If you are new to film cameras and just want to try one out and not have to invest in a real film camera, I suggest you grab a disposable film camera from your local Walmart or London Drugs. These cost no more than $15 CDN and they come with 27 shots. If you are still unsure about purchasing a film camera or a disposable, I suggest downloading the apps David’s Disposable by David Dobrik or Huji Cam.

Shoulder Bag Galore: Prada Re-Edition 2005 Nylon Review + Dupes from Peta and Jain

The Prada Re-Edition 2005 Nylon Bag has become extremely popular recently – you can’t see a fashion post on Instagram or Pinterest without it draped over a blogger’s shoulder. Shoulder bags, in general, have proliferated in popularity, but this one seems to be the “it” bag.

Screenshot retrieved from Prada Canada website

The main reason for the demand in this bag is the versatility. It can be dressed up or dressed down. It can be worn as a crossbody bag or a shoulder bag. It gives off girly but also edgy vibes. You name it, you got it.

Screenshot retrieved from Prada Canada website

The woven shoulder strap with the Prada name etched onto it – iconic when the bag is draped across the body. It can be removed and worn as a belt (something that I didn’t hear about until today). Alternatively, you can use the shorter chain strap on the shoulder. Also, the little removable nylon pouch can hold AirPods, or even some loose change. The nylon fabric is malleable and easy to clean. It is the perfect size to comfortably keep your phone and wallet, with room to spare. The zipper is easily functional. It comes in 10 colours on the Prada website. You can keep it classic with Black, or opt for more wild colours like Astral Blue, Begonia Pink, or Lemon Yellow.

This product comes at $1,520 CAD.

For those with a smaller disposable income, the Peta and Jain Paloma Bag comes at a close second to with similar versatility and aesthetics.

Screenshot retrieved from Peta and Jain website

Although this bag doesn’t come with the iconic Prada pouch, it does give the versatility option to use the long woven crossbody strap or the chain shoulder strap. The straps are well-constructed. The space inside the bag is similar, as it is also large enough to keep your wallet and phone + extras. It also comes in around 10 colours – with different colours of hardware to consider as well! The nylon is also malleable and easy to clean. The only downfalls are that it doesn’t carry the Prada branding – as well as, the zipper can be slightly dodgy sometimes.

The Peta and Jain website lists the item at $69.96 AUD. I bought it off the Princess Polly website at $67 CAD (it’s also super easy to find discount codes on PrincessPolly, so don’t be afraid to use those).

If you don’t particularly enjoy the longer strap, you can also opt for the Prada Re-Edition 2000 Nylon Mini Bag. This one features a woven handle rather than the chain handle – at a lower price of $895 CAD. Respectively, Peta and Jain have a number of shoulder bags without the longer crossbody strap like the Tal Mini Shoulder Bag, or the Reign Shoulder Bag.

My friends and I each own either the Prada Re-Edition 2005 Nylon Bag, the Peta and Jain Paloma Bag, as well as one of the shorter strap Peta and Jain dupes mentioned, so keep your eyes peeled on future styling posts regarding those. In one of my previous fashion posts, The Leather Pant of the Season: Aritzia Wilfred Melina Pant… and More, I also included outfits with the Peta and Jain Paloma bag, so check that one out!

What are your thoughts on shoulder bags? Wear or tear? How do you want to see my friends and I style them?

Peer Review #1

This is a peer review on my classmate David Nam’s blog “Pro Gaming Review”. 

Firstly, we will talk about the design aspect of the blog. I can see that he has thought about and put effort into how his blog appears visually. At first glance, the colors are very eye catching and I’m sure a person visiting his blog will be intrigued and want to take a deeper look at the blog’s content. The color contrast is well chosen because the purple heading and blue background make the blog pop and stand out. The blog is very organized and it is easy to find posts because they are organized into relevant categories. The labelling is also done accurately and when skimming over his content I can see that he has put effort into what he’s written about. The vision board is a Venn diagram/mind map and he has a description to go along with it talking about how he narrowed down to choosing to make a blog on video games from a bunch of his hobbies. About the vision board, I feel that he can add more imagery so that it appears as an actual “vision” board rather than an infographic of some sort. I would also suggest talking more about further plans and ideas and where he plans on taking this blog. 

Secondly, I’ll talk about the content of his blog and his online self he has created. I like that he made a connection to his childhood in his ‘About’ section because as a reader/viewer it helps you understand where this hobby is coming from and even for non-video gamers it helps them better understand the personality of the blogger. He has a section dedicated to gaming reviews which I think is very helpful for people wanting to try those video games because if they search on google they can narrow down to David’s blog and will find helpful information. The reviews are personal in the sense that they come from his experience and don’t seem fabricated which connects to what we learned in class about having a true presence of yourself. It’s important for blog viewers to be able to see who you are as a person and what your opinion is not what others think or have said about the same thing previously. I can also see he has kept up to date on assignments and that is commendable because it is very hard to keep going and keep consistent. That’s also another thing about creating a successful online self. David staying on track and consistent with his work, is very good for his personality online because when he has more viewers and people who look forward to his reviews and content, they will stay engaged and be excited to see content. Eventually more people will be drawn to his blog  due to content but also because of consistency. A good example is “Wikihow” because they post so often that even if the content is not as helpful or engaging, they have people viewing their page a million times. This is why I feel David has done a good job with keeping consistent and making good content. Overall, I’d say his blog is doing well and learning has been applied well. Only suggestion is talking more about his vision of the blog and maybe adding more visuals if possible. Also his reviews and assignments could use a bit more thoughts. Other than that he has done a great job.

Below is a link to David Nam’s blog “Pro Gaming Review”.

http://progamingreview.com/