For my third (and final!) peer review I am going to be looking at the blog of Christina from A Spoonful of Vanilla
A Spoonful of Vanilla is a blog filled with recipes everyone and anyone can try at home — giving us recipes that are also vegan and gluten free ones too! With a simplistic and minimal theme, what really stands out and draws you in are the photos. The baked goods she makes stand out against the white background and almost beg you to try and make them yourself. And while each photo is of a different baked good — they all fit together cohesively to push the aesthetic of her blog as a whole. And that is seen even more so when you look at her instagram — made easily accessible through both the side bar and icon in the upper left corner. Her Instagram is filled with just as many photos of delicious looking treats. Baking is inherently visual, and so I think instagram is a great social media app to use alongside the blog. Because If you see a photo of a delicious looking cake on instagram, and the caption says: “there’s a simple recipe for this in the link in my bio” — I’m going to click the link! I also think this minimalistic theme makes it look very professional and clean — two things you definitely want from a baker!
One of my favourite features of this blog is that on each recipe you can easily adjust the serving size — which would make it about 100% easier to double or halve the recipe if you wanted to. And if you’ve tried to halve a recipe, you would probably know that it’s not as easy as it may seem! Each recipe also clearly shows the amount of servings it will make, the difficulty of the recipe, prep time, baking time, and then the complete time in which it will take you to complete the recipe! I really appreciate that this is at the top of the recipe — because it helps to know right away if you even have time to make something, or if it is easy enough for an amateur like me to do!
Alongside her recipes Christina also sells her baked goods. This is easily noted by her “orders & pricing” tab at the top of her blog. And she clearly states that she works in a peanut-free kitchen— which is great. However, this feels much more like a blog — with a business on the side. Rather than a baking business — with a blog on the side. A suggestion I have is altering the bio on the right sidebar. And perhaps saying “I’m a baked based out of Vancouver, BC etc etc.” Which I think would put the business aspect front and centre! I also think adding an about me page could similarly help and make the site feel more personable — thus making customers feel like they know who’s making their cookies!
Other than that Christina has an extremely cohesive blog. It is clear that it’s about baking, and the mix of visuals and text are perfectly balanced. One of my hobbies I’ve begun to adopt in the last few weeks of quarantine is baking, so I’m hoping to try some of Christina’s recipes soon!
you can find a spoonful of vanilla and Christina’s recipes here
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