Following the previous discussion post, this week’s reading by Hollingsworth (2021) focused on the need for business brands to incorporate the marketing aspect: SEO (search engine optimization). Hollingsworth uses visuals and statistical data to defend why the use of SEO works to benefit businesses. As a tool for marketing, SEO works to improve the position and market awareness about the presence of the brand. Hollingsworth (2021) exemplifies this when he mentions that SEO improves the visibility and the searchability of a brand’s website.
Previously we also discussed Gen Z apps, which are popular with the masses and I do use popular apps on a regular basis. For example, Tik Tok, Spotify, Instagramd, etc.
Hollingsworth (2021) reading also reveals to its readers that Google owns the biggest share in the search engine market with 92.26%, followed by Bing (2.29%), Yahoo (1.52%), and Baidu (1.47%); not that these other companies do not provide visibility but Google owns a bigger share. One of the factors responsible for this trend is Google’s ability to provide the most positive user experience.
As a digital platform user, I agree with this report that Google remains the largest search engine market shareholder. Whenever I am searching for information, even if it’s to make a purchase or for academic studies, I prefer to use the Google platform. In addition, I agree about SEO because anytime I am searching for information, even if it’s about buying an item, I focus on the list of businesses whose information is provided at the top of the engine. I have realized about local optimization is terms of brands targeting its market because I find myself seeing ads for businesses that are close to where I live.
Speaking of SEO, Data.ai. (2022) introduces the concept of App Store Optimization (ASO) where the study examines the most searched for keywords in the iOS App stores. In looking at the keywords searched most, Zoom stands at the top, followed by Google meet, and LinkedIn as per the nations examined (Data.ai., 2022). That spells to the reason why Zoom is the most downloaded online meeting platform followed by Google meet. As per the SEO concept, the iOS App store is more likely to suggest Zoom (at the top) to searchers as more preferable compared to the other online meeting platforms.
I have previously heard of the word SEO but I had not looked at it in terms of the local optimization as well as app optimization, which means this module has expanded my knowledge in the field.
Reference:
data.ai. 2022. State of Mobile 2022
Hollingsworth, Sam. April 13, 2018. “12 Reasons Why You Business Absolutely Needs SEO.” https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close
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