Tag Archives: SFU

Reflecting on the Spring Semester and Preparing for a Great Summer

Coming into the Spring semester I was prepared to relax, I thought the semester would be simple and straightforward; however it ended up being quite difficult, and for that I am thankful as that difficulty forced me to grow.

Starting Strong


When the Spring semester began, I was exhausted. Over the course of the fall semester, I had taken four classes, worked twenty hours a week at my family’s business, worked another fifteen hours a week as a teaching assistant, while also spending another twenty or so hours a week training for a business case competition called JDC West, which I attended at the start of this semester.

The fall semester ended mid-December, giving me a little break to regather some energy before the next semester began at the start of January, however this energy was all spent continuously training for the case competition which I was to attend during the second week of January. Resultantly, I never ended up regaining any energy after a draining fall semester.

However, the case competition I was training for was at the start of the next semester and I figured that once I got past that, my schedule would free up as I would no longer be training for twenty hours a week to attend the competition.

So, the competition came and went, and my team won (which was one of the happiest moments of my life). That was it, we had climbed the mountain and now all I had to focus on was school and work.

A Semester of Many Group Projects and Assignments


Soon after school began it became my primary focus, the workload encompassing a majority of my time. This semester I took my first three 400 level courses (in addition to one 300 level course) and was challenged with a large amount of group projects, which included:

  • (Strategic Decision Making Class) a case study presentation and conduct an experiment demonstrating how concepts from psychology can be leveraged in business.
  • (Business Strategy Class) a case competition worth 25% of our grade in which a first place finish meant 100%, while a second meant 80%, and a third 60%.
  • (Consulting Class) three consulting projects with real clients.
  • (Global Business Environment Class) a case study presentation and an in-depth market analysis.

Each assignment was fascinating and fun, but also required a significant amount of work and coordination among the groups.

This semester I had to turn in 50 deliverables over the course of three months, and truthfully turning in a deliverable more often than every other day while also working on major group projects for every class was incredibly difficult and strenuous; yet I did it, and based on my grades I was able to achieve a high quality of work for all deliverables apart of this large workload.

Some Fantastic Things I Learned


Completing as many deliverables and a countless amount of additional readings was a challenge, but I overcame it. And for it, I learned a lot. Below I seek to record some of these learnings.

Academic Learnings

What It Means For a Business to be Strategic (BUS 478 – Business Strategy)

From my business strategy class, there are three main ideas which I wish to capture in this reflection, these learnings are noted below:

  • Business-Level Strategy – Business-level strategy is about how a company positions itself. To achieve above average results a business can choose to produce products at low-cost with reasonable differentiation (cost-leadership strategy), produce products at a reasonable cost with great differentiation (differentiation strategy), or in some rare cases try to do something between (integrated strategy). To develop an appropriate business-level strategy a company must understand its internal resources and capabilities, its external environment, and most importantly its customers.
  • Corporate-Level Strategy – Corporate-level strategy is about how a company manages its portfolio of businesses. With corporate-level strategies, companies should seek to develop a portfolio (through both internal entrepreneurship and M&A) which achieves synergies that enable the company and its businesses to thrive.
  • Entrepreneurial Strategy – Entrepreneurship is about solving real problems faced by real people. When a new venture begins, its founder is the company, for the venture to become successful the founder must move beyond being the business and advance to an executive role. For a young person, accomplishing this is difficult and for this reason, older entrepreneurs tend to be more successful.

Overall, strategy is about being intentional with actions to achieve desired objectives. I note these learnings in particular as I believe they will be foundational to my understanding of and ability to enact business strategy moving forward.

What It Means to be Strategic in Everyday Life (BUS 471 – Strategic Decision Making)

Most of the world has been built on intuition, intuition meaning grounded in processes that might not be seen as logical or rational. Logic and rational undoubtedly is valuable, yet so are biases and heuristics which act as decision making short cuts.

You may immediately think, how can biases and heuristics be valuable when they are not grounded in logic or rationality? Well, in a world where we are faced with hundreds if not thousands of decisions every day we need to be able to make decisions quickly as we only have so much time and mental energy.

Understanding biases and heuristics, is valuable not only because it allows us to debias ourselves, but also because it enables us to effectively leverage and manage them when we make decisions.

To be strategic in everyday life, we must be aware of how the brain works, have an understanding of where we want to go, and act in accordance with the constraints of our own ability and the external environment around us.

This class was particularly interesting to me, because prior to taking of it, I was of the notion that biases and heuristics were inherently bad, yet it seems that is not the case. In addition to this, I often see that many companies claim to be data-driven, however when learning about concepts such as confirmation bias, I have come to the realization that even when you have data to back up your reasoning, it does not inherently mean that the data says that is the right decision to make, meaning that many companies likely are not as data-driven as they claim to be.

Intuition is an incredibly valuable tool, I constantly strive to learn how to better use it and will continue to as I continue to gather more and more experiences.

I Am A Highly Capable Business Consultant (BUS 450 – Managing Emerging Opportunities)

Over the course of the semester, I got to partake in a consulting project for a robotics company, an agritech company, and a reforestation company, each project unique and interesting in its own distinct way.

Through the process I realized consulting is difficult. It involves a large amount of activities including scoping, maintaining client relationships, as well as a large amount of research. It really does require a generalist skill set and a flexible approach to problem solving.

Learning to manage these activities while working in a team was difficult, but it was also incredibly fun as I got to take on leadership roles for three projects which will have real impact for real clients, while learning about a wide variety of industries.

One particular skill I felt helped me succeed in this class was what I viewed as a strong ability to ask the right questions. Asking good questions can be difficult and it takes time to learn to ask them. Over the course of training for JDC West, I learned how to ask these questions and that skill transferred over incredibly well to this class.

Overall, with this class, I realized consulting could be a career path for me because I love talking to people, learning about new industries, and solving unique problems.

A Framework For Understanding International Markets (BUS 346 – Global Business Environment)

Through my strategy and global business environment classes, I learned how to assess international markets across their political, economic, cultural, and geographic dimensions.

Across the specific dimensions, I also learned a variety of frameworks, however as each region and situation is incredibly distinct and requires special analysis I choose to include minimal discussion of them here.

I recognize the ability to understand global markets will be incredibly important as the world only continues to become more interconnected. And I also recognize that although these learnings primarily were focused on differences across countries there can also be differences within countries and that for some contexts its better to group operations into regions as opposed to countries.

General Learnings

Be Conscious With Commitments

I am going to admit this, this semester I signed up for more than I can handle. I am a person who always seeks to deliver excellence and with the workload I was under this semester that excellence was hard to achieve (and I was not able to achieve quite as much as I would hav liked to). In addition to this, I either picked up or began to recognize a habit where I would describe intentions to group mates, then proceed to be unable to achieve those intentions. Resultantly, I am now more conscious of what I say I am going to do or be able to do to others, thinking about what I really can do as opposed to what I desire to do (which admittedly is everything).

Constantly Challenge Your Assumptions

Earlier I mentioned that data-driven companies might not be as data-driven as they claim to be. Prior to this semester, I assumed that they were (as I am sure they do to). Listening to the founders podcast, a constant trope that has come up is that time and time again throughout history, it is the individuals who challenge both their own and societies assumptions that are able to create change. Just remember, it was once (and still is by some) thought that the world is flat.

Be Flexible, Adaptive, and Resourceful

Every problem and every situation is distinct. Being able to organize within these distinct situations and act uniquely to meet the needs of the task at hand is a critical skill for anyone. Historically, I have been someone who is quite rigid, someone who looks solely at precedent when embarking on a new project thinking I should simply do the same things I did before because it was successful once (which is a flawed way of thinking, because one can always improve), but now I am someone who is always looking to adapt to the situation at hand. Working on three consulting projects in industries I had no prior knowledge of, engaging in a research paper which involved creating an experiment, and participating in a traditional academic case competition were all challenges which involved a large amount of unfamiliarity, yet I was able to thrive regardless. The way I was able to do so was by being flexible to the situation, adapting my styles accordingly, and being resourceful in looking to solve the problems at hand.

Always Be Genuine, Do Your Best, and Be Understanding

People appreciate it when you are genuine, they also appreciate it when you do your best, and most importantly they appreciate it when you understand them. Being genuine shows to others that you are just a person, doing your best shows you care, and understanding others shows you care for them. In all future ventures and projects, I will follow this philosophy, as I believe it will allow both me and my teams to succeed.

What Is Next


The Spring 2023 semester has now come to a close. So now you might wonder (though probably not) what is next for Kobe? Well, regardless of whether you want to know or not I have outlined what is next below.

Taking a Rest

First on the agenda is regaining energy. The primary way through which I seek to do this is with rest. I am trying to get lots of sleep, spend time with loved ones, and watch games of my favourite baseball team, the Seattle Mariners.

Establish Routine

While also resting I do want to establish a general morning and night routine to bookend my days with non mentally draining certainty. As I mentioned when discussing my learnings from my strategic decision making class, you only have so much energy every day. Routine is one way to ensure that energy is used efficiently.

Developing Kobe Golfs

I have always loved golf and creating content. Creating golf content is a perfect marriage between the two, and it is something I have experimented with and had a lot of fun with in the past. Recently I think I realized a unique way I can contribute to the golf community, by leveraging my distinct knowledge about strategy and mindset to deliver content that can help people have more fun rounds of golf.

Learning to Build Mobile Applications

Finally, I have always desired to build great things. This summer, I want to learn how to create mobile applications. I do have a little bit of background in programming (though very minimal) and have always been incredibly interested in design, and this semester I want to harness these two interests to learn to build some really fun and great items.

I have also always desired to build a company, and as I mentioned before when you start a business you typically are the business itself, so with this endeavour I hope to learn some fundamental skills that will enable me to do it.

Conclusion


Overall, although it was difficult I am incredibly grateful for my most recent semester of school, after all the obstacle is the way (a great book by Ryan Holiday) and I am really looking forward to having a great Summer.

Process Post #12: My “KeptRules”

Reflecting on my site, my purpose is to create a safe and welcoming community. Therefore, to keep that statement I have come up with reasonable guidelines for users on my site to follow.

The list is as follows:
– Refrain from hateful/negative comments
– Consider appropriateness (my site is for all ages)
– To respect and support others
– Plagiarize of any work is not accepted
– If you want to borrow any content from KeptCollexion, you must ask for permission and acknowledge the original author.
– Don’t forget to share this space with your friends and grow the KeptCollexion community.

I think that the guidelines mentioned above are necessary as it moves the direction in where I want my site to go and how I want users to interact with each other.

We all know that the internet can be a dark place. In “The Psychology of Online Comments,” it stated that many users on the internet post anonymously and freely (Konnikova, M. 2013). This gives freedom to anyone to say anything online which can cause harm in some cases like online bullying. But it also stated that removing comments doesn’t really create a solution towards anything as it affects the way how people can connect, and takes away the motivation to build a community (Konnikova, M. 2013). Like how the article mentioned removing comments, I still want my audience to speak freely and share their thoughts as it drives engagement. Although, with that privilege comes limitations. I want KeptCollexion to provide a safe and positive space for users to share things they love, and I plan to keep it that way.

I plan to implement such actions by adding a small section on my site displaying the guidelines or publishing the text beneath my “about me” paragraph.

– Eliza (aka Peanut)

Reference:

Konnikova, M. (2013, October 23). The psychology of online comments. The New Yorker. Retrieved March 31, 2023, from
http://www.newyorker.com/tech/elements/the-psychology-of-online-comments

Process Post #11: Flowing Through Media

This week we discussed the concept of transmedia. It is a way to describe a story which can be told across different platforms like writing, films, toys, games, etc. For example, in the reading written by Blogroll, they used pokemon as an example. It is seen across many mediums of platforms like card games, on-screen, on consoles, and books, and it contributes to the growth of the fanbase (blogroll, 2013). It explains the goal of transmedia storytelling to keep the experience and community alive and to continually grow an audience. This keeps the community interested and engaged in the whole platform experience.

With that said, knowing that I can use transmedia as an advantage to my site to engage my audience, to take a small step I can expand my branding of KeptCollexion onto other media platforms. I plan to take action by creating an Instagram page to start, then maybe a YoutTube channel to expand my creativity. With new platforms in mind, the content shared would be in the forms of Instagram posts and stories, and short edited video montages on Youtube. I’ll still be putting more emphasis on social media platform channels as it is the easiest and quickest medium to attract users since it is what most of us use. It is also the platform I am most comfortable using, and it can contribute to sharing a glimpse of what KeptCollexion has to offer.

– Eliza (aka Peanut)

Reference:

Whippersnappers, B. is for. (2013, November 21). Pokemon as transmedia storytelling. kevinbrittenylauren.wordpress.com. Retrieved March 27, 2023, from https://kevinbrittenylauren.wordpress.com/2013/11/21/pokemon-as-transmedia-storytelling/

Assignment Peer Review #3: perfecthurricane.com

For this peer review, I explored Riella’s webpage “Perfect Hurricane” (PERFECT HURRICANE – a personal blog about stuff and things). From a user’s perspective, I see how she organized the site’s categories from the top menu bar, and how I’m introduced to loud bright colours. This factor helps users easily navigate their way around the page. I also like the animation effects incorporated into the page as they caught my attention instantly and gives the impression of an interactive site. I find sites with visual effects entertaining and make me want to explore more and play around with them. In terms of a reader’s perspective, visually the text is legible and the website contains visual graphics and pictures to help communicate an idea of what “Perfect Hurricane” is all about.

Scrolling further, I found the carousel concept of gallery photos fitting to her site. It shows a quick intro glimpse of events and a story. After viewing the gallery, I wanted to know more in-depth about the site. So the next page I visited was the “Bio” section. It displayed an easy quick read about the author, although I do recommend maybe giving a small background behind the website name “Perfect Hurricane.” On this page, I like how she kept a consistent theme with bright colours and animations. I also found it helpful that a contact domain was added to encourage involvement and community with social media.

In terms of social media, this week’s readings focused on AI and marketing tools. For a successful site, it depends on how the author decides to display their platform and reach their target audience. In this week’s readings, we learned that Data.ai. Is a useful marketing tool that helps analyze and report the marketing performances of various apps like Instagram, TikTok, Facebook, etc. It also discussed how this generation is known as Gen Z, and it is heavily influenced by technology and social networks (Data.ai., 2022). It is a factor to learn and apply to our sites to move towards success in marketability. As mentioned in Data.ai, topics and trends relevant to Gen Z drive engagement through connections and social platforms (Data.ai., 2022). Taking this into account, I see how “Perfect Hurricane” is more of a personal brand, and to engage both personal life and engagement to gain an audience, adding factors of trending memes or songs can add to viewer activity. For example, at the bottom of the home page, I see how there’s a song displayed. I suggest adding a small description or hashtags to reach other users who listen to the same song or artist. This is a way to grow the community through the author’s interests. Also using these social media tactics like hashtags, links, and trending titles will easily capture Gen Z’s attention but also make use of marketing tools and strategies.

This week we also touched on SEO. According to Hollingsworth, SEO is the most viable and cost-effective to understand and reach an audience. It also introduces the main search engine competitors like Google, Yahoo, and Bing (Hollingsworth, S. 2021). Keeping this in mind, adding relevant features to the site like trends, topics, and facts can increase the audience by keeping these search suggestions in mind. Usually, search suggestions are common topics or prompts that users look up, therefore incorporating topics to reach an audience based on the themes/topics of your site would be a useful tip to consider to grow engagement and further reach an audience to grow a solid community.

Lastly, visually I see that there isn’t much content going on. I suggest uploading more content relevant to your theme that can also be relatable to an audience you’re trying to reach. This will grow activity onto the page, and leave the impression of being “incomplete.”

Earlier like I said, the way how this site is well laid out with colours and grid components. It looks fun and interesting and the animation makes users feel engaged. These are good site attributes to continue and improve on.

– Eliza (aka Peanut)

References:

Hollingsworth, S. (2021, August 9). 15 reasons why your business absolutely needs SEO. Search
Engine Journal. Retrieved March 21, 2023, from https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close

Panipekeesick, R. (n.d.). Perfect hurricane. PERFECT HURRICANE. Retrieved March 27,
2023, from http://perfecthurricane.com/

Posiel.com. Data.ai. (2022). Retrieved March 27, 2023, from
https://posiel.com/wp-content/uploads/2022/09/dataai__state_of_mobile_2022__en.pdf

PROCESS POST #10: Insights and Rankings, SEO

From last week’s process post discussing analytics, this week’s readings proposed a visual of Data.ai. The content used analytic reports to show which apps and websites are frequently used/downloaded. It is a useful tool that helps navigate businesses and users to improve their projects and increase engagement. It is ideal for decision-making processes and delivers overall insight into the performance of the gaming market for instance (Data.ai., 2022).

The reading even acknowledges the age of technology we’re in. Linking to my last process post, technology has evolved into a new age and is advancing as we speak, it has brought Gen Z to what it is today (Data.ai., 2022). With Gen Z, comes new trending sites and apps. Data.ai. has reported that TikTok has ranked “Top Apps” in the 2021 market.

As a social media user, I agree with this report. TikTok has grown a huge community of creators and overall is an entertaining app. I think that TikTok has become very successful because it offers short collections of entertaining content that keep the audience engaged and active since videos are around 15-30 seconds. Compared to an hour-long youtube video, TikTok has an advantage as it caters to short attention spans. I do find myself scrolling for hours in my free time which is probably me contributing to levelling up TikTok’s ranking.

Speaking of technology, SEO is introduced as “Search Engine Optimization.” The Search Engine Journal states that SEO is the most viable and cost-effective tool to understand and reach customers (Hollingsworth, 2021). The article elaborates on reasons why SEO is crucial for businesses. From this reading, 2 reasons stood out to me the most. 1: Organic search is often the primary source of website traffic (Hollingsworth, 2021). This is a true statement, considering where we all start online is with a browser, an organic search engine. 2: SEO is a strategy used for the long term (Hollingsworth, 2021). This is a factor to consider because technology and the internet have impacted society, and are constantly changing.

I’ve known about search engines beforehand since it is a daily tool I use, although this is my first time digging deeper into the topic and hearing about SEO.

– Eliza (aka Peanut)

Reference:

data.ai. 2022. State of Mobile 2022

Hollingsworth, S. (2021, August 9). 15 reasons why your business absolutely needs SEO. Search Engine Journal. Retrieved March 21, 2023, from https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close

Process Post #9: Thoughts on Analytics

Analytics are tools used across different social media platforms. I am most familiar with Instagram’s analytics, and it also helps track my screen time use on the app itself. I keep track of the reports on Instagram since I hold a public account. I like to see insights on how my posts are doing and the rundown of how many users interact with my account. I mainly post dance content on Instagram (some are published on my movement page) and analyze how my audience on Instagram grows which helps build a bigger dance community. Insights like these do help guide you in knowing the progress of your business/accounts, although as discussed an invasion of privacy is at risk.

For tools like these to collect data, they need to also collect personal information from your phone (number, location, etc.) and about the environment, the user is in, (Digital Breadcrumbs: The data trail we leave behind us 2016). A conversation from the Pod Academy states that a phone comes with a series of sensors that run background information which transfers from the phone to cell towers, which can also be communicated to the internet where others and sites can gain information about you (Digital Breadcrumbs: The data trail we leave behind us 2016).

Tieing into KeptCollexion, I have Google Analytics plugged into my site. It gives me tips on how to improve my site and reports the overall health of my site. Currently, my site’s status reports as “Good” and suggests that I improve my site’s performance and security factors. It’s good to know what steps to take to upgrade my website, but a risk I am taking is the exposure of personal data collected.

Reflecting today, I think it’s challenging to keep everything private once you own a mobile device or some computer since these devices run a constant background cache of data and personal information. It’s something that can’t be avoided unless you decide to go deviceless. Think of it now, TVs and smart homes do the same. It is just the way technology runs today, but it also reflects our responsibility to how we use these devices and what we choose to share and install.

Reference:

Pod Academy. (2016, May 3). Digital Breadcrumbs: The data trail we leave behind us. Pod Academy. Retrieved March 14, 2023, from http://podacademy.org/podcasts/digital-breadcrumbs-our-data-trail/

Report Analytics. (2017). PNG Tree. photograph. Retrieved March 14, 2023, from https://pngtree.com/freepng/report-analytics-audit-business-data-marketing-paper-blue_4772977.html.

Process Post #8: Remixing Creativity and AI

This week’s reading focused on trending resources that came to be since the ongoing evolution of technology. AI, artificial intelligence is the “simulation of human intelligence in machines that are programmed to think like humans and mimic their actions” (Frankenfield, 2022) according to Investopedia. Since the development of AI, programs like ChatGPT and DALL-E are now widely used in different aspects of education, personal interest, and work. With the topic of AI, one of the readings elaborated on the use of DALL-E. I found it a helpful article written by William Antonelli. The article even mentions how DALL-E has become so popular lately and how random requests generated from the AI site have been shared on social media (Antonelli, 2022).

Reflecting now, how society moves along with the evolution of computers and human intelligence has also brought us much closer in terms of community through the influence of social media and the internet. An example is this blog here, KeptCollexion. Striving my goal to reach an audience sharing similar interests to build a community is a step toward connecting with others through the internet.

I think that DALL-E is a fun tool to use to let your imaginations go wild, and can contribute to content for this blog. Displayed above are the results of typing “Kirby and Yoshi playing videogames and eating snacks.”

Reference:

Antonelli, W. (2022, June 14). How to use dall·e mini, the viral AI tool that can turn any prompt into a series of pictures. Business Insider. Retrieved March 11, 2023, from https://www.businessinsider.com/guides/tech/dall-e-mini

Dall·E. DALL·E. (n.d.). Retrieved March 11, 2023, from https://labs.openai.com/e/NqKZ4pci4MJ9MQUiqdiahlAW/DdYGYkkVt4SKdlPODnGrzcgw

Frankenfield, J. (2023, January 19). Artificial Intelligence: What it is and how it is used. Investopedia. Retrieved March 11, 2023, from https://www.investopedia.com/terms/a/artificial-intelligence-ai.asp

Search Engine Optimization

In this week’s lecture, we’ve learned about search engine optimization and how it can help bring audiences to your website. Although talking about this concept this week, utilizing SEO to attract an audience had been always around to configure on Word Press. Moreover, utilizing the tags option to allow my website to show up at the top of Google searches is now one of my key goals in order to expand my website to a larger audience.

Before this week’s lecture, I didn’t realize the importance of using tags. I only added a few tags just for completion as I thought it was a requirement for the class. However, this is not true and can help my website to further grow.

As Genshin Impact is a popular game, I do not see that any of my posts show up in the search results. For example, if I try to search for a build for the character “Raiden Shogun” you will see multiple websites that are not mine but all with similar content. In fact, it does not show up even if I type “raiden shogun abysmal guide”. When searching for my website it only shows up at the bottom on the second search page. Discouraging, but this means that my website has a lot of room for improvement to reach out to a bigger audience.

An interesting result I got from one of my searches was when I searched for “absymal guides raiden” on Google. Instead of seeing my website show up in the search result, I found that the Posiel site was in the result.

search result on google of "absymal guides raiden"

This search result makes me wonder why my website does not show up first before Posiel. However, I will work towards changing this result so that I can have my website show up before Posiel.

With all things considered, having my website show up as one of the top search results on Google is something I’d want to achieve. However, considering the popularity of the game, I do understand that there will be a challenge. Nonetheless, it will not prevent me from working towards this goal.

Cherry Blossom!

Cherry blossoms in Cantonese: 櫻[jing1] 花[faa1]

It has been raining all week except for Wednesday, so I went to Stanley Park to look for cherry blossoms! It wasn’t as pretty as I thought it’d be because when I see the photos on Instagram, they look very pink, but when I see them in real life, it is much whiter than what I saw on Instagram (looks like people have photoshopped too much!)

I was a bit disappointed, to be honest, so instead of taking pictures of the cherry blossoms, I took pictures of people who are taking photos of the cherry blossoms. At first, I noticed a lady who was sitting under the tree smiling. I took a photo of her. She later started walking around and I noticed that I accidentally took quite a lot of pictures of her, so I thought it’d be polite to send her the photos. It was my first time to walk to a stranger and tell her I secretly took pictures of her. Imagine if someone walks to you and says things like this… Luckily, she was very friendly and was happy that I took photos for her! She has never been a model and has people take photos for her because she never knows how to pose, which I have the same struggle. So I kept chatting with her while I press the shutter in order to capture her most natural look.

I am so happy that she likes my photos and I can make her feel special and confident! Maybe I should do that more often when I secretly took photos of strangers, that could be one way of making friends. Who knows?

More photos that I took on Weds here!

The post Cherry Blossom! appeared first on lily in stripes.

Essay 2: Not the end!

Last April, I have created my first website with Wix.com. It serves as a portfolio to showcase my photography work to others, especially to the employers when I am applying for jobs. I did not intend to write and post other content on the website because I feel self-conscious when people read what I wrote.

I haven’t updated the website for months as I was too busy at school. But when I receive my acceptance letter as an exchange student in SFU, I thought it’ll be a great opportunity to reactivate my website to post so I can document my journey in Canada. I am glad that I took PUB101, which “forces” me to post on a regular basis. It was frustrating at first when we have so much freedom in this course and I was still adjusting to the new learning environment here, jet lag and everything. I remember I couldn’t think of a name for my domain until I was unpacking my clothes from my luggage, then I realised how many stripes clothes I have. That’s how lilyinstripes was born.

It took me a whole night to complete the setup of the blog, from purchasing the domain and picking the theme that best matches my content. As these 12 weeks progresses, I am proud of the content I created and the positive feedbacks that I received from peers and friends from around the world.  It has resulted in a reduction in bounce rate to 61.67% and an increase in session duration to 2 minutes 13 seconds compared to the last 30 days. Google Analytics is by far one of the most useful and important tools that I’ve mastered in this course. The analytics provides me with insights to create intriguing content that will allow users to stay longer on my blog.

According to Patel (2019), bounce rate refers to the “bounce” that someone visits your website and leaves without interacting further with your site. As of the statistics by Google Benchmarks 2017, the bounce rate in the arts & entertainment industry is 58.69% (Ritwick, 2018), which is three per cent below mine. I will continue to post when the semester ends, aiming to reach through this three per cent difference by including more engaging content. When I look at the pages that my users most frequently visit, I notice that more people visit the photography page rather than the portfolio page. I think they may have expected to see more of my photography work under “photography” while I put them under “portfolio”. To avoid confusion, I will remove the photography category and use portfolio instead, so people can easily access to my photos.

When I started my first blog, I asked myself “How should I differ from other travel or photography blogs?” I knew exchange or studying abroad may seem interesting to my audiences, so I thought it’ll be a good idea to share Hong Kong culture to my Canadian friends and also allow my family and friends in Hong Kong to know what I’ve been up to in Canada. Tobi Cheung, one of the classmates who did a peer review on my blog said the Cantonese characters and pronunciations in each blog posts adds a personal touch and connection to my audience (Cheung, 2019)[, which is exactly what I wanted to achieve. Even though Cantonese is not a very common language to most Westerners, I hope to connect with my audiences by showing Hong Kong’s language so my users can understand my background and the place where I grow up in better. I see language as a way to connect with others. I realise most Westerners cannot tell the difference between Hong Kong and China (that’s the most frequently asked question by Uber and taxi drivers), we share similar language, similar characters but they are not the SAME. Therefore, I’ve decided to always include a Chinese keyword in traditional Chinese characters and its Cantonese pronunciation, so it tells more about what’s special about Hong Kong. As Adam wrote in the peer review, “One of humanity’s defining features is its ability to communicate with language.” (Schmidt, 2019). I hope my audience can get an overview and know more about Cantonese and Hong Kong culture when they read through my blog posts.

Looking back at the blog posts I’ve written, I realized how much I’ve grown and experienced in the past couple of months. First time blogging, first time studying abroad, first time skiing, first time seeing aurora and of course, my first solo trips. I am glad I stepped out of my comfort zone and experienced so many new things here! I will keep on posting when the semester finishes. I will be doing lots of travelling before I head back to Hong Kong, hopefully, there’ll be more photos coming up! Also, stay tuned to my blog if you’re interested in my life in Hong Kong! The support from all of you is the greatest motivation to keep my blog running.

This is by far the most rewarding class I’ve taken in university. Thank you all for making the first half of 2019 extra special and memorable!

References:



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Process Post 11: Online Shaming

In Week 11’s class, we discussed online comments and online shaming, featuring Justine Sacco’s twitter post. It read: “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” It went outrageous on the internet after her flight took off to Cape Town.

When we comment online, we usually don’t think much before posting. Unlike person-to-person dialogues, it doesn’t require immediate reaction. You can think about the perfect response or how to defend. It is unfortunate for Justine that she doesn’t even have the chance to defend herself as she was on a flight when her post spread like fire on Twitter. Her life was torn immediately; she lost her job, online shamed by other users. People who retweeted barely know Justine in person, but they can ruin her life in just several seconds with a click on the internet. This is how powerful social media can be.

We are afraid to make comments in real life, worrying that it may hurt the person’s feeling, not knowing what to react to others’ criticisms. However, when you see other users posting similar comments like yours in the online community, you feel like your opinion is backed. You can also post anonymously which seems you don’t have to take that much responsibility. Therefore, netizens teamed up and created a hashtag – #HasJustineLandedYet and online shamed Justine’s reckless tweet.

I then start to reflect my online behaviour. I think I’ve never online shamed anyone because I rarely comment on any social media platform. I know how fast words can spread on the internet and I didn’t want to online shame anyone or be online shamed, so I’ve always been kind of passive when coming to online activities. I am afraid to voice out any opinion online because I’m afraid people against my stance would judge me. I think the online community would only be more harmonious if people can learn how to respect others’ opinions even if they’re against you. Also, online users should think twice before making a comment, the impact could be more viral than you think.

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Process Post 10 – Risky is safe, safe is risky

This week we had Darren and Sarah from Capulet Communications to share about affordable marketing in a multi-channel universe with us in class.

I worked in a PR agency as an intern for five months last summer. I mainly had to do clippings for our clients, mainly luxury hotels and resorts. I scan newspapers, magazines and screenshot online articles, social media posts when they got coverages. I realise that almost all our clients have several social media platforms to publicise themselves, mostly Instagram and WeChat (for the Chinese market). Part of my job includes helping the clients to look for influencers that match their brand images, and I realise that most of them are active on multiple social media platforms to develop their online self. Most influencers are active on Instagram as a platform to interact with their fans and audiences, while they use websites or YouTube channels as a relatively passive platform to allow audiences to know more about their work and private life. This is indeed a great way to increase its traffic.

There are a growing number of brands who rely on social media to expand their influences and reach a greater variety of audiences, even for reputable hotels who have a long history of development. They use attractive images, usually instagrammable spots in the hotels, and uses short captions to attract people’s attention. People now prefer bite-sized information rather than wordy passages, it is challenging for the PR to bring out the distinctive features and hotels’ selling points by just a few sentences when drafting for captions. There is so much information online and everyone can place ads, thanks to Google and Facebook. PR must, therefore, develop a gimmick or something authentic that creates discussion in our society.

If marketers and PR only stick with safe options, they would always be mediocre. Darren shared a quote today in class – “Risky is safe, safe is risky.” This not only applies to marketing, but also to our lives. We should take a step forward to leave our comfort zones, make bold moves and risky decisions to stand out from the crowd.

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Mini Assignment 6 – GIF!

via GIPHY

It’s almost the end of the semester and I’m trying to get myself together. Wipe my tears, take a deep breath and continue on my term papers. Hang in there guys, just several more weeks to go!! (This semester goes faster than I expected!)

p.s. One of my friends always says I’m good at picking gifs when texting, so I’m really excited when I get to make my own gif for the assignment! Can’t wait to send it to my friends!

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Peer Review 3 – The Honest Skincare Guide

If you’re interested in skincare or new to skincare and wish to get honest product reviews and recommendations, tobi’s routine is the place for you.

Design and content

Tobi uses the Savona Theme which has a minimalistic and chic design. I like that she uses a simple design where there aren’t many distractions, my focus goes directly to her content when I clicked onto her website. There are plenty of white spaces to balance out the heavier focus. It’s comfortable to browse through her website, not only because her content is interesting, but there’s also a unity of design present on her website. The colours she used on her website is mainly black and white, even for the photos she picked, they are all in white backgrounds. This makes the whole blog looks harmonic and clean due to the consistency of colour. The only colours that appeared on the website are the photos of the beauty products. This allows the content to stand out and it’s the first thing that catches my attention when I read through her blog.

Tobi’s blog is user-friendly. She clearly listed out the categories in her main menu, which is very accessible for users. There are search, recent posts, recent comments, archives and categories on the sidebar. I could easily navigate and search for a particular post.

Content

Tobi always includes an excerpt, so readers will know what the post is mainly about before clicking into it. Reading through her posts, she always includes some skincare tips and her experiences, it makes readers feel relatable. I like that there are three related posts on the bottom of each post which I think can make the website more engaging and attract readers to stay longer on the website.

Audience

Tobi’s blog is a place for people who are interested in skin care and are looking for honest reviews. She shares good recommendations for products that are suitable for young girls and don’t have specific skin concerns. There are plenty of beauty bloggers out there but I think what Tobi did to stand out from the crowd is that she includes her first-hand experiences and reviews for her audiences.

Many of the beauty reviews on YouTube are usually sponsored content, viewers thus don’t know whether the products are really that worthy or are that just for the sake of earning money, as many influences nowadays rely on ad revenue to keep their blogs/channels going. In one of the weekly readings – The Toast Is Toast: Literary Humor Site Shuts Down Over Ad Revenue Woes by Shelby Carpenter, she mentioned that online revenues have a huge impact on both big and small sites. Using ads is one of the common ways for websites to reach their target audiences. Reading the ad-free tobi’s routine, I know that all her content are truthful and reliable. When influencers nowadays rely on ad revenue for a living, they do not enjoy the autonomy that Tobi enjoys, where she can write about anything she likes.

Last week, we had Monique Sherrett from Boxcar Media TBC sharing about marketing, monetisation, audience and analytics. She talks about the SMART objectives and the customer journey.  I will share about my customer journey as a visitor to Tobi’s blog.

  1. Awareness – I know about this site because of PUB101. I think it would be great if Tobi can include her social links on the blog as well, such as Instagram and Facebook. I think it will increase the site traffic if she includes her website in any of her social networks. I’m sure people are interested in beauty product reviews!
  2. Engagement – There aren’t many comments on her blog posts but I can feel that Tobi is working hard to connect with her audiences. She uses “I” and “you” quite often in her blog post, like in the What’s exfoliating, she reminds audiences about the cautions of using scrubs. The way she writes make readers feel like we’re close to her, even if we don’t really know her in person. I think this is a good way to interact and bring her readers closer to her life and style.
  3. Retention – I definitely had a great first experience and I will definitely return to this website in the future. Keep it up! 🙂

Overall, it is a website worth visiting and I look forward to seeing more beauty tips from Tobi!

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