Tag Archives: influencers
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(freelancer model) (@j876my) 分享的帖子My Top 3 Influencers For Style Inspo
Do you ever wake up feeling some type of way, wanting to look good but have no clue where to start?
Well, if that’s ever the case, I’ve got you covered! These are my top 3 influencers to turn to whenever I’m feeling fashionably uninspired.
#1. Kicki Yang Zhang
This Berlin-based Chinese girl is changing the game of fashion and style. She is fearless, fun, colourful, and doesn’t take herself too seriously. On top of that, her Instagram feed is so on point. Everything is so visually pleasing, and colour coordinated. So if you ever feel like you don’t have enough colour or art in your life, just check out Kicki’s Insta!
#2. Yourgirlneens
Yourgirlneens’ full name is Nina Huynh. She was raised in San Francisco, and now li
ves in Vancouver, BC. The first unforgettable thing about her is her beautiful pink hair. On top of that, her style is ON POINT! Puffy jacket, bucket hat, thrift items, she could pull of anything! Nina’s instagram includes mostly her styles and things that she is working on. But if you want to really get to know Nina, you got to check out her youtube channel. It has lots of different content, from lookbooks, to Q&As, to Vl
ogs, to challenges, and more! Her video editing skills is amazing, and so is her boyfriend!
#3. Song of Style
Aimee Song is one of the most elegant ladies out there. She is classy, flawless, and living her best life. Whether you are going on a date, or attending a gala, or even packing for Europe, whatever it is that you are planing on doing for the day, you could find some inspirations from scrolling through her Insta feed. Aimee was actually one of the first fashion influencers that I’ve ever followed. I remember how proud I was about her Asian heritage, and how I felt i finally had someone more relatable to myself to be inspired from. She also has a fashion lifestyle blog if you are looking for more of her and her style!
Who are your favourite fashion influencers? Comment below and share with me!!
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Process Post 10 – Risky is safe, safe is risky
This week we had Darren and Sarah from Capulet Communications to share about affordable marketing in a multi-channel universe with us in class.
I worked in a PR agency as an intern for five months last summer. I mainly had to do clippings for our clients, mainly luxury hotels and resorts. I scan newspapers, magazines and screenshot online articles, social media posts when they got coverages. I realise that almost all our clients have several social media platforms to publicise themselves, mostly Instagram and WeChat (for the Chinese market). Part of my job includes helping the clients to look for influencers that match their brand images, and I realise that most of them are active on multiple social media platforms to develop their online self. Most influencers are active on Instagram as a platform to interact with their fans and audiences, while they use websites or YouTube channels as a relatively passive platform to allow audiences to know more about their work and private life. This is indeed a great way to increase its traffic.
There are a growing number of brands who rely on social media to expand their influences and reach a greater variety of audiences, even for reputable hotels who have a long history of development. They use attractive images, usually instagrammable spots in the hotels, and uses short captions to attract people’s attention. People now prefer bite-sized information rather than wordy passages, it is challenging for the PR to bring out the distinctive features and hotels’ selling points by just a few sentences when drafting for captions. There is so much information online and everyone can place ads, thanks to Google and Facebook. PR must, therefore, develop a gimmick or something authentic that creates discussion in our society.
If marketers and PR only stick with safe options, they would always be mediocre. Darren shared a quote today in class – “Risky is safe, safe is risky.” This not only applies to marketing, but also to our lives. We should take a step forward to leave our comfort zones, make bold moves and risky decisions to stand out from the crowd.
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