Tag Archives: PUB201

What Would Caffeinated Tammy’s Instagram Look Like?

As I work toward building a following on Instagram, I thought it would be fun to do a drank-peak of the BIPOC and style-related content I plan to upload weekly. Below are some mock posts of what that would look like, made with the help of Canva. 

Why Only Send PR to White Influencers?

An influencer of colour sitting in front of a big pile of make up PR boxes.

Since the pandemic, social media has become much, much more popular than it was before. This website’s content can attest to that — TikTok becoming big, impacting audiences, creators, and families for the better. There are different communities in TikTok (Fashion Community, Makeup Community, Manga community, etc), and each benefits in different ways. If an influencer gets big, they receive PR, free merchandising, brand trips, and much more.

Using makeup is not only about improving one’s appearance; it is a way of expressing one’s identity and self-expression.It is important for makeup brands to ensure that their products cater to a diverse audience. It is a sad reality that major makeup brands prefer to work with white influencers, leaving them little to no chance to represent individuals of color.

This systemic issue can be seen in the disproportionate representation of white influencers in the makeup TikTok industry. A simple search of popular makeup TikTok influencers will reveal that most are White. This is not because individuals of colour lack talent or interest in makeup; rather, it is because makeup brands prioritize working with white influencers, as they believe they will appeal to a larger audience.

Racism is everywhere if you care to look for it — the TikTok makeup industry is no different. FIT reinforces the idea that beauty standards are exclusively Eurocentric, and therefore, individuals of colour are not as marketable. This belief establishes the decade-long notion that people of colour are not worthy of representation in the beauty industry.

Secondly, it sends a message to young people of colour that they do not belong in the makeup industry. This can lead to feelings of inadequacy and discouragement from pursuing their passion for makeup. People of colour need to feel seen and heard in the beauty industry.

Let’s do a little exercise

Look at your own ForYou page, whose makeup videos pop up more – a makeup artist of colour, or a White influencer? It is more likely you will see the latter pop up more, and they will have more sponsored content, more likes and more engagement. It is upsetting once you start looking at how prejudice is still alive and well, even in TikTok algorithms. 


Caffeinated Tammy: A Moodboard

Every site should have a mood board. What is the aesthetic of CaffeinatedTammy? What does it mean to be a part of the CaffeinatedTammy community?

Speaking up about disparity in social media and its different communities, especially TikTok and the makeup and lifestyle worlds. This is a visual representation of how I imagine CaffeinatedTammy’s aesthetic to be. Real, raw, women of colour and those from historically marginalized communities speaking up, having conversations, getting upset, reacting accordingly, and having their moment. 

A mood board for Caffeinated Tammy's site.
A mood board for Caffeinated Tammy.

Can You Trust Influencers?

TikTok is big. We know that.

The controversies that come out of it, however, are even bigger.

Some of the most prominent controversies that threaten the credibility of influencers include makeup. Makeup TikTok is huge on the app, with influencers gaining millions of followers simply by posting their favourite makeup products and tutorials. Influencers also gain following and funds through paid reviews, makeup hauls, and brand-funded trips. 

Amongst so many controversies, Stephanie Valentine aka @Glamzilla has been in hot water over the years. So to make this a little fun, I asked AI CHATGPT to tell me about a particular controversy Stephanie was involved in earlier this year in January. While discussing this controversy, I also wanted to test the AI’s accuracy, and see how much it can dig up in social media, and how it interprets data based on videos. Stephanie Valentine asked her followers whether they trust makeup influencers, in light of recent TikTokers lying about editing and paid reviews of products. She received some backlash for it, because someone called her out for her own videos, and she was not very nice to the small creator, and people called her out for it. 

On the other hand, this is what CHATGPT said —”

In late 2021, TikTok user @glamzilla stirred up controversy when she posted a video asking her followers if they trusted makeup influencers. The responses to her question were mixed, with many people expressing skepticism about the beauty industry and the influencers who promote its products.

The video quickly went viral, sparking a debate about the role of influencers in the beauty industry and whether they can be trusted to provide honest recommendations to their followers. Some viewers argued that influencers are simply marketing tools for beauty brands, and that their opinions are biased and unreliable. Others pointed out that many influencers have partnerships with beauty companies and receive free products, which could influence their recommendations.

The controversy surrounding @glamzilla’s video highlighted the growing importance of authenticity and transparency in the beauty industry. Many consumers are becoming more skeptical of traditional advertising methods and are turning to influencers for advice and recommendations. However, this trust can quickly erode if influencers are seen as being dishonest or disingenuous.” 

Interestingly, there are multiple things that CHATGPT got wrong. The article says the controversy took place in 2021, but it took place in January of 2023. While the AI is correct about the skepticism that surrounded @Glamzilla’s video, it did not mention anything about her calling a small creator “weird” for criticizing her video. The AI missed important details, and it’s interesting to note how it works in real-life scenarios that occurred recently. 

So, back to trusting influencers. Considering the responses from Glamzilla’s videos, and the responses on Reddit, it seems like people are more skeptical of influencers than we realize. In the era of cancel culture, it’s easy to get caught up in controversies, which is why it’s important to own our mistakes and figure out where you went wrong. 

Do you trust influencers? Why/Why not?

Press Release: Caffeinated Tammy

Tammy is proud to announce the launch of the new blogging website, www.caffeinatedtammy.com. Our platform is designed to promote social justice by providing a space for discussion on racial disparity, discrimination, and the rise of creators in the social media industry.

The world is facing an ongoing struggle with racial discrimination and social inequality. As social media becomes a significant platform for communication and information sharing, it is critical to address the impact of racism on this industry. With the rightful rise of BIPOC creators, we have noted how social media can be used to amplify their voices and bring attention to important social issues.

Caffeinated Tammy aims to be a safe space where individuals can share their thoughts, experiences, and perspectives on the intersectionality of race, and discrimination in social media. We strive to promote inclusivity, diversity, and representation in the digital world. Our platform will cover topics such as the impact of social media on marginalized communities, the power of representation in media, and the role of social media in activism.

At Caffeinated Tammy, we empower individuals to use their voices and make a difference. This platform welcomes diverse opinions and encourages respectful discourse. We hope to create a community that supports and uplifts one another, all the while advocating for social justice and equality.

We invite everyone to join us on this journey toward a more just future. Visit www.caffeinatedtammy.com to read our latest blog posts and join the conversation. Together, we can make a difference. Remember, every drop in the ocean counts: your voice and opinions matter.

(This post was created with the help of chatgpt.ai)

Peer Review #2 : The Quaint Nook

The Quaint Nook

Aris' site "The Quaint Nook" homepage logo

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The (Much Deserved) Rise of the BIPOC-fluencers

The rise of TikTok, Twitch, and Instagram, content creators, has made way for more diversity in the social media world. There appears to be a notable increase in BIPOC creators making more content and getting more attention (rightfully so). Their rise is more than a reflection of the changing demographics of the internet, although that is also the case — it is also a response to the systemic exclusion and erasure of BIPOC voices in social media over time. With technology more accessible than ever,  internet connection has made it possible for people to create and share content with a global audience. This increases new ways for BIPOC creators who may have faced barriers before to enter traditional media industries and express their interests.

Such an influencer who has found recent success is Ahnesti Monet McMichael, who is a POC content creator making videos on TikTok, Youtube videos, and posting quite regularly on Instagram. She has a strong mid size following, and her followers are happy with her regular content. She has recently been mentioned in popular magazine Cosmopolitan, and multiple different Instagram accounts, congratulating her on her success as an influencer. In the beginning of this year, I was concerned for the amount of work POC women have to put in to achieve the same success as White women. While I still believe that is true, I think with the rise of the BIPOC community in media in the past few years, the gap between people of colour and their White counterparts is slowly (very slowly) but surely, bridging. Monet is a good example of that. She is attending the same brand trips as Alix Earle, a White influencer who found much more immediate success than McMichael, but they now appear to be on a similar level. They went on a trip together with the popular makeup brand Tarte. 

Monet’s social media posts highlighted the Cosmopolitan article and the Klout9 post about her, and as a POC myself, I am very happy to see a fellow woman of colour thrive in a space she loves and feels comfortable in. BIPOC content creators like Monet McMichael continue to challenge traditional media norms. For instance, they are rejecting the strict beauty standards that are promoted via fashion and beauty conglomerates. They are creating content that promote a range of different bodies, skin tones, shades, hair textures, and much much more. They continue to call out ways in which social media companies are exploiting and appropriating BIPOC values and culture, without ever giving appropriate credit to the artists, or compensation. When BIPOC creators like Monet create their own content based on their personal needs, they reclaim their voice, their identity and fight against the erasure of their very being. 

Are you a good Influencer?

A good influencer is someone who has a unique and authentic voice, the ability to engage and connect with their followers, and a strong sense of ethics and integrity. BIPOC influencers are particularly important in the influencer marketing industry, as they bring diversity and inclusivity to the table, provide a platform for BIPOC communities, and raise awareness about important issues in any way that they can. The rise of BIPOC influencers is an exciting and much-needed development in the world of social media, and we can expect to see their influence and impact continue to grow in the years to come.

Influencer marketing has been a growing trend in recent years, as brands are realizing the power of influencers’ ability to reach and engage with their target audience in new and innovative ways. A good influencer is someone who has built a significant following on social media platforms, such as Instagram, YouTube, or TikTok, and can sway their followers’ opinions and purchasing decisions. However, being an influencer is not just about having a large number of followers. A good influencer must have a unique and authentic voice, be relatable to their audience, and have the ability to engage and connect with their followers on a personal level. They should also have the ability to produce high-quality content that is visually appealing and provides value to their followers, such as educational or entertaining content.

BIPOC influencers are also important in promoting diversity and inclusivity in the influencer marketing industry. They break down the cultural and racial barriers that have traditionally existed in the industry and provide new opportunities for BIPOC content creators and businesses to reach a wider audience. By doing so, they also help promote and support BIPOC-owned businesses and entrepreneurship within these communities. BIPOC influencers can also use their platform to raise awareness about important social and political issues. They can help to shed light on issues that are often ignored or underrepresented in mainstream media, and bring attention to the unique experiences and challenges faced by BIPOC communities. Through their activism, BIPOC influencers can help to effect real change and create a more just and equitable world.

Here are some of my favourite BIOPC influencers, who in my opinion, are truly trying to make a difference in the world through their content  – 

  1. Nabela Noor (@nabela) – A makeup artist, fashion influencer, and body positivity advocate who promotes self-love and diversity on her platform.

  2. Kehlani (@kehlani) – A Grammy-nominated singer and songwriter who is also an advocate for mental health and LGBTQ+ rights.

  3. Yara Shahidi (@yarashahidi) – An actress and activist known for promoting diversity and representation in the media.

  4. Franchesca Ramsey (@chescaleigh) – A comedian, writer, and activist who uses her platform to address issues such as race, gender, and social justice.

  5. Alok Vaid-Menon (@alokvmenon) – A non-binary performance artist and writer who uses their platform to challenge traditional gender norms and advocate for the LGBTQ+ community.

Peer Review 3

For this last peer review of PUB201, I would like to discuss Gracie’s website, “Sincerely, Gracie“. First of all, from the web title, I assumed her blog would be where she shares her journals and stories, as it gives off a friendly and warm vibe. With her tagline as “My Photos & My Thoughts”, it proves that my guess was close. From what she wrote on the front page, it appears that she is a writer and photographer from Vancouver, BC.

Gracie’s home page. Source: http://sincerelygracie.com/

The Content

There are five main pages featured on her home page menu: Amusing, Photo Diary, Digital Portfolio, PUB 201, and Contact. I find the Musings page quite interesting. It is not a bad idea to have a separate page for the comment section since the audience may share their thoughts on more general inquiries than the fixed topics within her content. So far, all of her content is in the form of images, and they are all gathered in the Digital portfolio section.

The Design and Layout

The website’s theme is a bit plain with the two main colours of blue and mostly white. So far, this choice of design and layout has yet to convincingly represent her branding as a writer and photographer. The layout leaves too much white space on her pages. I really like that she made good use of her photographs. However, more description is needed to connect with the audience, and I would absolutely love to read more about her story.


As for Gracie’s home page, I think that she should write more about her brand’s story, how she found her passion for photography, and maybe talk a little about her plan to develop the website. Throughout the course, Gracie shared that her brand’s mission is “To convey inspiring stories, experiences, and messages through photographs”. However, with a lack of information on her brand’s backstory, this mission may not be fully conveyed to the audience. It would be better for her brand if she included the statement at the end of her about section. Also, instead of having a separate page for contact information, she could create a sidebar widget that includes links to her social media. This not only gives the audience a broader view of her social platforms but also acts as a filler for white spaces on her site.

A website with a unique layout and colour palette is very important to make your brand stand out and reach more viewers. What Gracie could do to improve her visual presentation is reflect on her brand to find a suitable yet outstanding theme and try out different colour combinations that catch people’s eyes. One more thing I would like to suggest to improve her portfolio is that she can sort her work into different sections. From what I see, her portfolio now looks like a photo dumpster with no specifications. I think maybe adding titles and descriptions to each group of images would be a good way to communicate with the audience.


Overall, I like the branding idea of “Sincerely, Gracie”. It would be perfect if Gracie spent more time exploring some of the plugins to upgrade the web design. That way, her brand would attract more viewers. I hope to see more written content on her website soon, as I am curious about her as a writer.

Good luck Gracie!

The post Peer Review 3 appeared first on Chii’s Sweet Home.

savannahswatske.com – Peer Review 3

For our final peer review, I was paired with Savannah, who runs savannahswatske.com, a personal blog dedicated to “lifestyle, travel, [and] health & wellness”. 

Savannah’s blog is visually stunning, something that visitors can immediately feel soothed and welcome by. The design is very user-friendly and simplistic, which lends great to accessibility while staying within a clean and modern aesthetic. 

The About Me page centres the framing of the website, and serves as a great introduction to Savannah’s brand and personality. I really like how clear her mission statement is without explicitly stating that it is her brand’s mission. While I tend to follow content creators who fit into more specific niches that align with my interests, the brand and business narrative being presented here are very effective and have piqued my interest greatly. Savannah notes that she strives to be “authentic” on her About page, and that authenticity is extremely present and what is keeping me enticed by her brand. 

From that, the posts on the site are very reflective of the overall goals. The content of the website is very well aligned to the topics outlined in the About page, with each topic of interest clearly organized in the drop-down menu. I really appreciate the raw honesty in her post Well, It Finally Happened… in which she discusses testing positive for COVID-19. It’s personable in the way it’s written and the subject matter, but the categorization of the post fits seamlessly in with the branding of the blog. I also really enjoyed reading R.I.P. To My Bank Account. I love fashion and clothes, so it was great to see some very nice pieces, but also to learn more about who Savannah is. All of her posts have that same theme of fitting with her interests and speaking to her personality, which achieves her blog mission incredibly. 

I completely agree with Cailey’s peer review of Savannah’s site, especially with the emphasis on how Savannah is inviting her audience into what works for her and encouraging them to find their own ways and inspiration from her, rather than telling them what to do. I also think that Savannah should continue to focus on copy editing her content, as there were a few typos in the posts I looked at.

In terms of monetization, the site’s design makes it friendly for advertising, and making ads stand out. While I think the site could use Google Ads, or other kinds of banner ads, I believe sponsorships and affiliate links would be more effective and logical ways of monetizing. For example, I think having a discount code or a sponsored post for comfortable and fashionable workout clothes would fit really well into her brand, all without forcing banner ads or clicks, which can deter an audience. This would be great on the blog itself, or on her YouTube channel, where sponsored content and banner/preroll ads can generate funds. 

Overall, I think Savannah’s blog is very well branded and extremely compelling. She has found a wonderful balance of the personal and professional self in her content, which is great for drawing in a broad audience and for monetization. I really look forward to seeing how her blog and brand continue to develop! 

Peer Review 2

Self-illustration of Kelly on the “About” page

Hi, everyone. Today I would like to discuss my peer Kelly’s blog, “Kelly in Saturn.” Looking at the home page, I could feel a very calming vibe. The description of the blog is placed in a block on the sidebar. It states clearly that her blog focuses on her daily self-care routine.

Description of the blog

The content

After browsing the website, I got some main points about “Kelly in Saturn”.

Her blog was created last month, which was at the beginning of this semester, so there are only a few posts. However, she is doing really well in building her online self. It seems that her content is not just about self-care; it is also about personal opinions on social issues, mental health issues, and updates on daily activities.

Storytelling is crucial to a brand’s image. Sometimes, stories can make a brand venerable. Hence, if it is interpreted in the right way, it reflects the background story of the brand, represents the brand and inspires the audience. By engaging the audience with her own stories, using universal language and a neutral tone, the brand’s backstory is subconsciously shaped in the minds of the readers. At the same time, it encourages the readers to take care of their lifestyle by showing empathy through Kelly’s daily life stories. In one of her posts, I like how she uses the lunar new year as a bridge to discuss Asian hate crime in New York, which has been aching on social media a lot recently.

An illustration from Kelly’s post about Asian hate crimes

The five main pages are organized on the menu bar: About, Blog, Resources, Personal Projects, and Pub 201. On the “About” page, Kelly explains the reason behind her brand name and briefly introduces the blog to establish a standard foundation relationship with the audience. The “Resources” section really impressed me with how she managed to make connections for her brand in the early days. To me, as a reader, it’s interesting to be able to quickly find her other works in the “Personal Project” section.

The design and layout

The main colours of the website, which are marigold, midnight blue, and off yellow, harmonize well together. With her art as most of the illustrations, it does mark the brand’s existence, making it stand out and unique. The layout of the website is not too dense but also not too loose, leaving enough blank space to ease the eyes of readers.


Overall, I think Kelly has built her brand really well, especially in terms of storytelling. Although the website is new, it has a lot of potential. I would like to thank Kelly for creating such a fascinating website to spread positive energy to everyone. It is exciting to see how the brand will grow in the future.

Good luck, Kelly!


Suzanne Norman. “Week Six-PUB 201 Brand Storytelling” PowerPoint slides.

Press Release: Slayer Willow is now on libib.com!

Slayer Willow is now on libib.com! Libib is a site similar to Goodreads where you can catalogue books, but also music, movies, and video games. Libib is more all encompassing of different media, providing more opportunity for cataloguing across interests—this can be especially useful when tracking book-related media, such as movie adaptations. Libib is also an alternative for book tracking and cataloguing for those who do not want to support Amazon-owned Goodreads. You can find us on Libib here!

Process Post | Beyond Blog

Reading about artificial intelligence (AI), I began to think of ways to implement this technology into my blog. One way is to import an AI chatbot app into my WordPress template and start an automatic reply chat area for readers. There several plugins to choose from including Botsify, Chatfuel, Flow XO, Landbot.io, Hubspot, Collect.chat and more. With plenty of YouTube tutorial videos available and my basic coding skills, I think it will be easy to manage.

The overall flow of the chatbot experience would be first greeting the audiences, like “Welcome to my blog! Are you looking for…”, then let them choose the pre-programmed choice of “Travel”, “Restaurant” or “Information”. Each choice will correspond to “Travel with Me”, “Eat with Me” and “Learn with Me” section of the blog. After choosing from these categories, readers will type keywords of what they are looking for and related articles will be listed. For example, if a visitor chose “Restaurant”, then typed the keyword “fish”, it will bring them to a result with restaurants that have fish dishes. In my current blog it will be the “Eat | Zauo Main Store”, “Eat | Umeyama Teppei Shokudou” and “Eat | Kane Hannosuke” posts.

Another feature can be having a “Knowledge of the day” selection within the chatbot. This will generate a result of a randomly picked post from the “Learn from Me” section. This function encourages audiences to check out different types of posts that they might not have thought of, but interested to read once provided.

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Peer Review Three

The site that I am reviewing this week is Marylou Villegas’s blog (http://marylouvillegas.com/). Marylou Villegas is a singer, songwriter and a silver award Youtuber with more than 100,000 followers. This blog is another platform for her to share her creativity and build up her brand.

The site has several compelling and recognizable branding elements, including the harmonious theme colours of natural earthy wood tones, warm white, browns and black. The consistent use of fairy light is also very interesting, giving visitors a more memorizable first impression. 

Marylou is doing a great job in terms of monetization as YouTube offers financial awards for successful YouTubers like her. She also has a Twitter, Facebook, Instagram and Spotify account, allowing audiences to subscribe to her regular content updates. I believe that the major focus of Marylou is her YouTube channel since it is the platform that generates the most revenue. Other social media, including this blog, are some platforms for her to attract more subscribers and more importantly, maintain interactions with her current fan base. 

In the second peer review, Marylou was recommended to decrease the size of some header images to reduce scrolls. I believe that she implemented this suggestion as no big image header is found on the contact and PUB201 page. Content on the “Home” page and “About” page can be reached within 1 scroll, which works perfectly well. The second suggestion from the peer review for Marylou is to be more active on social media, which I definitely agree with. Knowing that her Instagram account has the biggest follow comparing to other social media, I would recommend an update on Instagram at least once a week and once a month for other platforms. This will keep her subscribers engaged and maintain a closer relationship. Marylou surely has her own style when it comes to posting videos and creating content, which explains how she made it into such great success. Yet, after browsing through the YouTube channel, I feel like I would also want to see more about her personal life, or maybe some processes behind all the creative works. These contents might be a good fit for platforms outside of YouTube.

I really enjoyed Marylou’s blog and her skillful use of all social media platforms. She is pursuing her YouTube business into the next level and expanding through all types of media. I really look forward to her next YouTube video!

The post Peer Review Three appeared first on Nihon Shoku.

Process Post | Data

Search engine optimization (SEO) is one of the biggest things right now when talking about data and such. For my website, without doing anything yet, it already appeared as the very first search result when googled with the keywords “Nihon Shoku”. I thought it is due to my cache and cookies, but even when I open an incognito window the same result showed up.

This is actually the first time for me to google my blog’s name, and I am quite surprised by the result. I realized that it might be due to the uncommon phrase “nihon shoku”. It can be an advantage and prove that my blog has a unique name, but at the same time showing uncommonness of this phrase. I also learned the reason why my blog was visited by viewers from Malaysia with a very high bounce rate. It is because there is a Japanese restaurant in Malaysia named “JyuJyu-Tei by Nihon Shoku”.

Another round of googling was done by search keywords in post titles. As expected nothing from my post appeared in the search result, also meaning that no travellers will be able to reach my site by googling. This is a great loss for me since a lot of people research for their trips by browsing on Google, yet, my contents are not listed. The result has persuaded me to put online resources, like Google Academy, into good use during the quarantine period and work on the SEO for my website. Although it might not boost up my blog to a significant level, it is definitely a milestone that worth my time.

The post Process Post | Data appeared first on Nihon Shoku.

Process Post | Monetize

When thinking of ways to monetization of a blog, the first idea that comes in mind is through advertisement banners. Yet, these banners are not only distracting but also receive a very low amount of clicks. Hence, I suggest myself to work with advertisers and compose sponsored content on my blog as a post. This does not only makes my website clean and more professional but also provides advertisers with more space to expand on the selling points of their products. Possible advertisers will be Japanese restaurants in Vancouver or Japan, agencies that hold local food tours in Japan, companies that produce food-related travel tools like restaurant rating mobile apps, and any other business that is related to both food and travelling in Japan.

However, I need a much larger readership before I will be able to get any sponsors. Therefore, I will keep working without making revenue until I gain at least 1000 followers on any of my social media accounts. Some options that I considered are to expand fellowship are making YouTube travel vlogs or reproducing blog content into shorter Instagram posts. Travel vlogs might not be possible right now since I am not in Japan nor visiting Japan soon, yet an Instagram account can be started soon. I will be able to promote the blog Nihon Shoku and build my multimedia design portfolio at the same time.

Monetizing was not my initial aim to start the blog, yet, if it is possible I would definitely work hard on it. I will also need to follow internet trends more closely and learn from more influencers on social media, so I can start off on the right track.

The post Process Post | Monetize appeared first on Nihon Shoku.

Process Post | Visuals

Studies have shown that visual content helps people retain information better, suggesting that visual content creation for a blog is as important as written content. Some examples to learn from are Instagram, YouTube, Pinterest and all other social media platforms with a large amount of visuals. My blog has several visual contents including the logo, large photographs, some gifs, yet, there are no videos, infographics or audio. To develop such content for my blog, I brainstormed a few ideas that might fit

First, I should make more videos during my future trips to Japan, and try to incorporate some audio within. I personally would not want to include my voice, which as an alternative, I can make good use of the current trend of ASMR clips. ASMR videos on chewing and eating sounds match with the theme of my foodie blog, create variety in contents and incorporate visual contents. It can be a tasting video of food bought from a convenience store in Japan or take-out from Japanese restaurants, which will allow me to relocate myself to a quiet environment for better soundtracks.

Secondly, infographics can be used to explain my blog post’s content, such as steps of a recipe, proper table manners and more. Similar to Kane Honnosuke‘s instructions on “How to eat Tendon”, I can learn from the store and create guidelines with illustrations. Generating my own artwork also helps my blog to look more consistent in terms of graphic styles, colour choices and more.

I will definitely try to include more multimedia content into the blog, so as to help audience understand my content better and improve the blog’s quality.

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I just realized I’ve never talked about what perfumes I love. I have only used a few perfumes in my life so I know which brand is my favourite. I have really only used Bonpoint perfume, Elizabeth & James, Chloe and Gucci Bloom.

I have NEVER finished a perfume in my life, but when I got the ‘Chloe’ perfume it was like my life was changed forever. This was my new scent and everyone complimented me on it. It had become my favourite scent I’ve ever used. I have used the ‘Chloe’ perfume since grade 7 and haven’t wanted to change it since.

I got a new perfume for Christmas and I never thought I would ever want to use another perfume. My backup for my ‘Chloe’ perfume is my rollerball version of the ‘Chloe’ so I’ve never ventured out. The new perfume I got was the ‘Gucci Bloom’ perfume and the second I smelt it, I was in love. This perfume is now my backup to the ‘Chloe’ perfume and I will use it if my other perfume runs out.

I would definitely suggest the ‘Chloe’ perfume and ‘Gucci Bloom’ because they both smell amazing on anyone and they last for such a long time.

Hope you guys enjoyed reading and try either of these perfumes!


Changing your makeup for Summer

Change your makeup like you change your style for every season. Sometimes people don’t remember to change how they do their makeup for each season. I’m not saying to change it for fall, winter, spring and summer. I’m saying that if you have a makeup routine for the winter climate, you’re going to need to change it for the summer climate. Here are some tips on how to make the change easy.

  1. Don’t use as much face makeup. This is important because people may load up on the foundation, concealer and powder during the winter time because they can and there is no chance it will sweat off. Now that we are moving into the warm weather, wearing that much face makeup can be dangerous because it is super easy for it to sweat off. My advice would be to either use a BB cream so it is a lighter product that you are putting on your face or to just use concealer on your face. I suggest using these products because it is less stuff on your face and if it is super-hot ,you don’t have a lot of product sinking into your pores.
  2. Also I would suggest on using a serum instead of a moisturizer. I would use serum because personally, I find it less thick then moisturizer and it makes you look dewier then what you would naturally look like.
  3. A lot of people probably think I would suggest changing your normal makeup to waterproof makeup. I WOULD NOT! I personally hate waterproof makeup and I would never suggest it just because I feel like it never comes off. Obviously if you feel like it is necessary to wear makeup if you are going swimming or just hanging out by the beach then you do you. I would honestly just say to go out without makeup if you are confident enough.
  4. Sunscreen before putting on makeup or make sure your face products have SPF in them.

I know I don’t have a lot tips but these are the main ones that I think are the most important. Hope you guys have learnt something and decide to change up your makeup routine for spring/summer.

Thank you for reading!