For our final peer review, I was paired with Savannah, who runs savannahswatske.com, a personal blog dedicated to “lifestyle, travel, [and] health & wellness”.
Savannah’s blog is visually stunning, something that visitors can immediately feel soothed and welcome by. The design is very user-friendly and simplistic, which lends great to accessibility while staying within a clean and modern aesthetic.
The About Me page centres the framing of the website, and serves as a great introduction to Savannah’s brand and personality. I really like how clear her mission statement is without explicitly stating that it is her brand’s mission. While I tend to follow content creators who fit into more specific niches that align with my interests, the brand and business narrative being presented here are very effective and have piqued my interest greatly. Savannah notes that she strives to be “authentic” on her About page, and that authenticity is extremely present and what is keeping me enticed by her brand.
From that, the posts on the site are very reflective of the overall goals. The content of the website is very well aligned to the topics outlined in the About page, with each topic of interest clearly organized in the drop-down menu. I really appreciate the raw honesty in her post Well, It Finally Happened… in which she discusses testing positive for COVID-19. It’s personable in the way it’s written and the subject matter, but the categorization of the post fits seamlessly in with the branding of the blog. I also really enjoyed reading R.I.P. To My Bank Account. I love fashion and clothes, so it was great to see some very nice pieces, but also to learn more about who Savannah is. All of her posts have that same theme of fitting with her interests and speaking to her personality, which achieves her blog mission incredibly.
I completely agree with Cailey’s peer review of Savannah’s site, especially with the emphasis on how Savannah is inviting her audience into what works for her and encouraging them to find their own ways and inspiration from her, rather than telling them what to do. I also think that Savannah should continue to focus on copy editing her content, as there were a few typos in the posts I looked at.
In terms of monetization, the site’s design makes it friendly for advertising, and making ads stand out. While I think the site could use Google Ads, or other kinds of banner ads, I believe sponsorships and affiliate links would be more effective and logical ways of monetizing. For example, I think having a discount code or a sponsored post for comfortable and fashionable workout clothes would fit really well into her brand, all without forcing banner ads or clicks, which can deter an audience. This would be great on the blog itself, or on her YouTube channel, where sponsored content and banner/preroll ads can generate funds.
Overall, I think Savannah’s blog is very well branded and extremely compelling. She has found a wonderful balance of the personal and professional self in her content, which is great for drawing in a broad audience and for monetization. I really look forward to seeing how her blog and brand continue to develop!