Tag Archives: PUB201

Peer Review #3: Average Sam

Hi everyone! This post will be another peer review, this time on the blog Average Sam! Average Sam is a blog celebrating all things creative as reiterated with the tagline on her banner: “Staying Creative. Trying her best.” If you are looking for new creative adventures, Sam’s site is the place to be as she posts new activities each week and encourages readers to join in by sharing photos of their creations in the comments! As I will be providing feedback and suggestions in this review, I will be addressing it to Sam. 

Hi Sam,

First off, I love the visuals on your site so much! It feels very fun and artsy with your use of primary colours, graphics, and of course the egg cursor! I think the sidebar where you highlight the “Activity of the Week” is also a great idea to pique the interest of your audience and get them involved with your site. This definitely helps to develop a feeling of consistency for your brand. It has a carefree association with it, which I think goes well with the backstory of creating your blog. As you mention on your about page, Average Sam has been a way to celebrate and engage in creativity without judgment and comparison – it’s for fun and highlights how anyone can be an artist! Also on your about page, I loved reading about your work with the community centre and how that care and passion shows through your blog with your “Let’s Cook!” section. One thing I think that could help further solidify your brand is to include your mission statement on your about page too.

When it comes to monetization, ads for craft stores like Michael’s or local craft stores come to mind. If you don’t want banner ads on your site, affiliate advertising could be another option to link to certain craft supplies that you use in the post or ones that are similar! Another option could be a Ko-fi linked on your sidebar. This way people who enjoy your posts and have maybe found a new craft idea, can make a small donation to buy you a coffee and support your work!

I got to take a look at your site near the beginning of the semester and remember loving your “cartoon yourself” post. I’m happy to see that you did the “What I would wear as a cartoon character” TikTok idea! It definitely goes along with the vibe of your content and your outfits are super cute! I think TikTok would be a great platform if you plan to make more content creation videos as there is definitely a space for crafty videos. I have seen a few “before and after” videos for creations that would be perfect for the type of content you make. (Here is a felting one that my friend made!) From making an account this semester, I can say it is definitely addicting and time-consuming though so I can understand if you’d like to stick to your blog.

Sam, I really love the idea behind your site as well as your branding. Your site is visually engaging and very refreshing with its unique graphics. I think your personality comes across in your posts which are written well and very nicely put together. Though you consider yourself to be “average” at most things, consider me impressed! (That 20 min corsage, wow!) You have also inspired me to try more creative projects just for the fun of it. I hope that you continue with Average Sam after the semester, as it seems like it has given you a much-needed opportunity to unwind from all the work you do and create some art!

– Victoria

The post Peer Review #3: Average Sam appeared first on Procrastireader.

savannahswatske.com – Peer Review 3

For our final peer review, I was paired with Savannah, who runs savannahswatske.com, a personal blog dedicated to “lifestyle, travel, [and] health & wellness”. 

Savannah’s blog is visually stunning, something that visitors can immediately feel soothed and welcome by. The design is very user-friendly and simplistic, which lends great to accessibility while staying within a clean and modern aesthetic. 

The About Me page centres the framing of the website, and serves as a great introduction to Savannah’s brand and personality. I really like how clear her mission statement is without explicitly stating that it is her brand’s mission. While I tend to follow content creators who fit into more specific niches that align with my interests, the brand and business narrative being presented here are very effective and have piqued my interest greatly. Savannah notes that she strives to be “authentic” on her About page, and that authenticity is extremely present and what is keeping me enticed by her brand. 

From that, the posts on the site are very reflective of the overall goals. The content of the website is very well aligned to the topics outlined in the About page, with each topic of interest clearly organized in the drop-down menu. I really appreciate the raw honesty in her post Well, It Finally Happened… in which she discusses testing positive for COVID-19. It’s personable in the way it’s written and the subject matter, but the categorization of the post fits seamlessly in with the branding of the blog. I also really enjoyed reading R.I.P. To My Bank Account. I love fashion and clothes, so it was great to see some very nice pieces, but also to learn more about who Savannah is. All of her posts have that same theme of fitting with her interests and speaking to her personality, which achieves her blog mission incredibly. 

I completely agree with Cailey’s peer review of Savannah’s site, especially with the emphasis on how Savannah is inviting her audience into what works for her and encouraging them to find their own ways and inspiration from her, rather than telling them what to do. I also think that Savannah should continue to focus on copy editing her content, as there were a few typos in the posts I looked at.

In terms of monetization, the site’s design makes it friendly for advertising, and making ads stand out. While I think the site could use Google Ads, or other kinds of banner ads, I believe sponsorships and affiliate links would be more effective and logical ways of monetizing. For example, I think having a discount code or a sponsored post for comfortable and fashionable workout clothes would fit really well into her brand, all without forcing banner ads or clicks, which can deter an audience. This would be great on the blog itself, or on her YouTube channel, where sponsored content and banner/preroll ads can generate funds. 

Overall, I think Savannah’s blog is very well branded and extremely compelling. She has found a wonderful balance of the personal and professional self in her content, which is great for drawing in a broad audience and for monetization. I really look forward to seeing how her blog and brand continue to develop! 

Press Release: Slayer Willow is now on libib.com!

Slayer Willow is now on libib.com! Libib is a site similar to Goodreads where you can catalogue books, but also music, movies, and video games. Libib is more all encompassing of different media, providing more opportunity for cataloguing across interests—this can be especially useful when tracking book-related media, such as movie adaptations. Libib is also an alternative for book tracking and cataloguing for those who do not want to support Amazon-owned Goodreads. You can find us on Libib here!

Process Post | Beyond Blog

Reading about artificial intelligence (AI), I began to think of ways to implement this technology into my blog. One way is to import an AI chatbot app into my WordPress template and start an automatic reply chat area for readers. There several plugins to choose from including Botsify, Chatfuel, Flow XO, Landbot.io, Hubspot, Collect.chat and more. With plenty of YouTube tutorial videos available and my basic coding skills, I think it will be easy to manage.

The overall flow of the chatbot experience would be first greeting the audiences, like “Welcome to my blog! Are you looking for…”, then let them choose the pre-programmed choice of “Travel”, “Restaurant” or “Information”. Each choice will correspond to “Travel with Me”, “Eat with Me” and “Learn with Me” section of the blog. After choosing from these categories, readers will type keywords of what they are looking for and related articles will be listed. For example, if a visitor chose “Restaurant”, then typed the keyword “fish”, it will bring them to a result with restaurants that have fish dishes. In my current blog it will be the “Eat | Zauo Main Store”, “Eat | Umeyama Teppei Shokudou” and “Eat | Kane Hannosuke” posts.

Another feature can be having a “Knowledge of the day” selection within the chatbot. This will generate a result of a randomly picked post from the “Learn from Me” section. This function encourages audiences to check out different types of posts that they might not have thought of, but interested to read once provided.

The post Process Post | Beyond Blog appeared first on Nihon Shoku.

Peer Review Three

The site that I am reviewing this week is Marylou Villegas’s blog (http://marylouvillegas.com/). Marylou Villegas is a singer, songwriter and a silver award Youtuber with more than 100,000 followers. This blog is another platform for her to share her creativity and build up her brand.

The site has several compelling and recognizable branding elements, including the harmonious theme colours of natural earthy wood tones, warm white, browns and black. The consistent use of fairy light is also very interesting, giving visitors a more memorizable first impression. 

Marylou is doing a great job in terms of monetization as YouTube offers financial awards for successful YouTubers like her. She also has a Twitter, Facebook, Instagram and Spotify account, allowing audiences to subscribe to her regular content updates. I believe that the major focus of Marylou is her YouTube channel since it is the platform that generates the most revenue. Other social media, including this blog, are some platforms for her to attract more subscribers and more importantly, maintain interactions with her current fan base. 

In the second peer review, Marylou was recommended to decrease the size of some header images to reduce scrolls. I believe that she implemented this suggestion as no big image header is found on the contact and PUB201 page. Content on the “Home” page and “About” page can be reached within 1 scroll, which works perfectly well. The second suggestion from the peer review for Marylou is to be more active on social media, which I definitely agree with. Knowing that her Instagram account has the biggest follow comparing to other social media, I would recommend an update on Instagram at least once a week and once a month for other platforms. This will keep her subscribers engaged and maintain a closer relationship. Marylou surely has her own style when it comes to posting videos and creating content, which explains how she made it into such great success. Yet, after browsing through the YouTube channel, I feel like I would also want to see more about her personal life, or maybe some processes behind all the creative works. These contents might be a good fit for platforms outside of YouTube.

I really enjoyed Marylou’s blog and her skillful use of all social media platforms. She is pursuing her YouTube business into the next level and expanding through all types of media. I really look forward to her next YouTube video!

The post Peer Review Three appeared first on Nihon Shoku.

Process Post | Data

Search engine optimization (SEO) is one of the biggest things right now when talking about data and such. For my website, without doing anything yet, it already appeared as the very first search result when googled with the keywords “Nihon Shoku”. I thought it is due to my cache and cookies, but even when I open an incognito window the same result showed up.

This is actually the first time for me to google my blog’s name, and I am quite surprised by the result. I realized that it might be due to the uncommon phrase “nihon shoku”. It can be an advantage and prove that my blog has a unique name, but at the same time showing uncommonness of this phrase. I also learned the reason why my blog was visited by viewers from Malaysia with a very high bounce rate. It is because there is a Japanese restaurant in Malaysia named “JyuJyu-Tei by Nihon Shoku”.

Another round of googling was done by search keywords in post titles. As expected nothing from my post appeared in the search result, also meaning that no travellers will be able to reach my site by googling. This is a great loss for me since a lot of people research for their trips by browsing on Google, yet, my contents are not listed. The result has persuaded me to put online resources, like Google Academy, into good use during the quarantine period and work on the SEO for my website. Although it might not boost up my blog to a significant level, it is definitely a milestone that worth my time.

The post Process Post | Data appeared first on Nihon Shoku.

Process Post | Monetize

When thinking of ways to monetization of a blog, the first idea that comes in mind is through advertisement banners. Yet, these banners are not only distracting but also receive a very low amount of clicks. Hence, I suggest myself to work with advertisers and compose sponsored content on my blog as a post. This does not only makes my website clean and more professional but also provides advertisers with more space to expand on the selling points of their products. Possible advertisers will be Japanese restaurants in Vancouver or Japan, agencies that hold local food tours in Japan, companies that produce food-related travel tools like restaurant rating mobile apps, and any other business that is related to both food and travelling in Japan.

However, I need a much larger readership before I will be able to get any sponsors. Therefore, I will keep working without making revenue until I gain at least 1000 followers on any of my social media accounts. Some options that I considered are to expand fellowship are making YouTube travel vlogs or reproducing blog content into shorter Instagram posts. Travel vlogs might not be possible right now since I am not in Japan nor visiting Japan soon, yet an Instagram account can be started soon. I will be able to promote the blog Nihon Shoku and build my multimedia design portfolio at the same time.

Monetizing was not my initial aim to start the blog, yet, if it is possible I would definitely work hard on it. I will also need to follow internet trends more closely and learn from more influencers on social media, so I can start off on the right track.

The post Process Post | Monetize appeared first on Nihon Shoku.

Process Post | Visuals

Studies have shown that visual content helps people retain information better, suggesting that visual content creation for a blog is as important as written content. Some examples to learn from are Instagram, YouTube, Pinterest and all other social media platforms with a large amount of visuals. My blog has several visual contents including the logo, large photographs, some gifs, yet, there are no videos, infographics or audio. To develop such content for my blog, I brainstormed a few ideas that might fit

First, I should make more videos during my future trips to Japan, and try to incorporate some audio within. I personally would not want to include my voice, which as an alternative, I can make good use of the current trend of ASMR clips. ASMR videos on chewing and eating sounds match with the theme of my foodie blog, create variety in contents and incorporate visual contents. It can be a tasting video of food bought from a convenience store in Japan or take-out from Japanese restaurants, which will allow me to relocate myself to a quiet environment for better soundtracks.

Secondly, infographics can be used to explain my blog post’s content, such as steps of a recipe, proper table manners and more. Similar to Kane Honnosuke‘s instructions on “How to eat Tendon”, I can learn from the store and create guidelines with illustrations. Generating my own artwork also helps my blog to look more consistent in terms of graphic styles, colour choices and more.

I will definitely try to include more multimedia content into the blog, so as to help audience understand my content better and improve the blog’s quality.

The post Process Post | Visuals appeared first on Nihon Shoku.

Perfumes

I just realized I’ve never talked about what perfumes I love. I have only used a few perfumes in my life so I know which brand is my favourite. I have really only used Bonpoint perfume, Elizabeth & James, Chloe and Gucci Bloom.

I have NEVER finished a perfume in my life, but when I got the ‘Chloe’ perfume it was like my life was changed forever. This was my new scent and everyone complimented me on it. It had become my favourite scent I’ve ever used. I have used the ‘Chloe’ perfume since grade 7 and haven’t wanted to change it since.

I got a new perfume for Christmas and I never thought I would ever want to use another perfume. My backup for my ‘Chloe’ perfume is my rollerball version of the ‘Chloe’ so I’ve never ventured out. The new perfume I got was the ‘Gucci Bloom’ perfume and the second I smelt it, I was in love. This perfume is now my backup to the ‘Chloe’ perfume and I will use it if my other perfume runs out.

I would definitely suggest the ‘Chloe’ perfume and ‘Gucci Bloom’ because they both smell amazing on anyone and they last for such a long time.

Hope you guys enjoyed reading and try either of these perfumes!

xx

Changing your makeup for Summer

Change your makeup like you change your style for every season. Sometimes people don’t remember to change how they do their makeup for each season. I’m not saying to change it for fall, winter, spring and summer. I’m saying that if you have a makeup routine for the winter climate, you’re going to need to change it for the summer climate. Here are some tips on how to make the change easy.

  1. Don’t use as much face makeup. This is important because people may load up on the foundation, concealer and powder during the winter time because they can and there is no chance it will sweat off. Now that we are moving into the warm weather, wearing that much face makeup can be dangerous because it is super easy for it to sweat off. My advice would be to either use a BB cream so it is a lighter product that you are putting on your face or to just use concealer on your face. I suggest using these products because it is less stuff on your face and if it is super-hot ,you don’t have a lot of product sinking into your pores.
  2. Also I would suggest on using a serum instead of a moisturizer. I would use serum because personally, I find it less thick then moisturizer and it makes you look dewier then what you would naturally look like.
  3. A lot of people probably think I would suggest changing your normal makeup to waterproof makeup. I WOULD NOT! I personally hate waterproof makeup and I would never suggest it just because I feel like it never comes off. Obviously if you feel like it is necessary to wear makeup if you are going swimming or just hanging out by the beach then you do you. I would honestly just say to go out without makeup if you are confident enough.
  4. Sunscreen before putting on makeup or make sure your face products have SPF in them.

I know I don’t have a lot tips but these are the main ones that I think are the most important. Hope you guys have learnt something and decide to change up your makeup routine for spring/summer.

Thank you for reading!

xx

Holy Grail Makeup Products

So I know I have posted my makeup routine on here but I want to change it up a bit and just show you guys my absolute fav products. I don’t necessarily wear all of these products every single day, but they are products I could never live without.

A good concealer is everything to me. This is in my daily makeup routine and I don’t think I could live without it. Even the days where I have the worst bags under my eyes, it still somehow covers all the darkness.

Mascara has been one of the toughest products for me to find. I have gone through so many whether it be drug store or high end. I could never find one that did my lashes any justice until I found this one. It makes my eyelashes so long and the effects of it last all day.

I don’t know if you would consider this a makeup product, but I use it in my makeup routine. I use this as a prime/moisturizer to make my skin look shimmery and dewy. It is not a primer but I just love the way it makes my skin look. I use it before I put anything else on my face just to make me look I have a natural glow. I think it’s important sometimes to have a little bit of a glow, it just makes you look a bit more sunkissed and fresh.

Last but not least, a beauty blender. This isn’t a product but it is a tool I could not live without. It makes me look airbrushed and natural, and I use it for almost everything. I use it for my foundation, concealer, blush, bronzer & highlight. I have never used any other tool except this one and it is by far the best thing ever.

I know I don’t have that many “holy grail” products but I find that less is more. These are the products I would take with me no matter what and I would be happy to just have these in my makeup bag.

Hope you guys enjoyed reading and check some of these products out!

xx