For this peer review, I explored Riella’s webpage “Perfect Hurricane” (PERFECT HURRICANE – a personal blog about stuff and things). From a user’s perspective, I see how she organized the site’s categories from the top menu bar, and how I’m introduced to loud bright colours. This factor helps users easily navigate their way around the page. I also like the animation effects incorporated into the page as they caught my attention instantly and gives the impression of an interactive site. I find sites with visual effects entertaining and make me want to explore more and play around with them. In terms of a reader’s perspective, visually the text is legible and the website contains visual graphics and pictures to help communicate an idea of what “Perfect Hurricane” is all about.
Scrolling further, I found the carousel concept of gallery photos fitting to her site. It shows a quick intro glimpse of events and a story. After viewing the gallery, I wanted to know more in-depth about the site. So the next page I visited was the “Bio” section. It displayed an easy quick read about the author, although I do recommend maybe giving a small background behind the website name “Perfect Hurricane.” On this page, I like how she kept a consistent theme with bright colours and animations. I also found it helpful that a contact domain was added to encourage involvement and community with social media.
In terms of social media, this week’s readings focused on AI and marketing tools. For a successful site, it depends on how the author decides to display their platform and reach their target audience. In this week’s readings, we learned that Data.ai. Is a useful marketing tool that helps analyze and report the marketing performances of various apps like Instagram, TikTok, Facebook, etc. It also discussed how this generation is known as Gen Z, and it is heavily influenced by technology and social networks (Data.ai., 2022). It is a factor to learn and apply to our sites to move towards success in marketability. As mentioned in Data.ai, topics and trends relevant to Gen Z drive engagement through connections and social platforms (Data.ai., 2022). Taking this into account, I see how “Perfect Hurricane” is more of a personal brand, and to engage both personal life and engagement to gain an audience, adding factors of trending memes or songs can add to viewer activity. For example, at the bottom of the home page, I see how there’s a song displayed. I suggest adding a small description or hashtags to reach other users who listen to the same song or artist. This is a way to grow the community through the author’s interests. Also using these social media tactics like hashtags, links, and trending titles will easily capture Gen Z’s attention but also make use of marketing tools and strategies.
This week we also touched on SEO. According to Hollingsworth, SEO is the most viable and cost-effective to understand and reach an audience. It also introduces the main search engine competitors like Google, Yahoo, and Bing (Hollingsworth, S. 2021). Keeping this in mind, adding relevant features to the site like trends, topics, and facts can increase the audience by keeping these search suggestions in mind. Usually, search suggestions are common topics or prompts that users look up, therefore incorporating topics to reach an audience based on the themes/topics of your site would be a useful tip to consider to grow engagement and further reach an audience to grow a solid community.
Lastly, visually I see that there isn’t much content going on. I suggest uploading more content relevant to your theme that can also be relatable to an audience you’re trying to reach. This will grow activity onto the page, and leave the impression of being “incomplete.”
Earlier like I said, the way how this site is well laid out with colours and grid components. It looks fun and interesting and the animation makes users feel engaged. These are good site attributes to continue and improve on.
– Eliza (aka Peanut)
References:
Hollingsworth, S. (2021, August 9). 15 reasons why your business absolutely needs SEO. Search
Engine Journal. Retrieved March 21, 2023, from https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close
Panipekeesick, R. (n.d.). Perfect hurricane. PERFECT HURRICANE. Retrieved March 27,
2023, from http://perfecthurricane.com/
Posiel.com. Data.ai. (2022). Retrieved March 27, 2023, from
https://posiel.com/wp-content/uploads/2022/09/dataai__state_of_mobile_2022__en.pdf