Everyone has his or her dream job, so do I. When I first gain the access to the online platforms, I was amazed by the beauty bloggers and YouTubers. Undoubtedly, being a social influencer such as beauty blogger and YouTuber has become my dream job. In the past, I always thought that these online social influencers are the “easy profitable jobs.” To emphasize, they can make money very easily just by writing posts and filming videos via the internet. However, I totally change these stereotype on social influencers when I start writing my personal blog. In other words, I know now that being a blogger is not as simple as it seems. Today, I will discuss my personal experience of being a startup blogger.
First of all, the progress from 0 to 100 is extremely difficult, especially as an new blogger. To emphasize, blogging is not the hardest part for me throughout this experience. Creating a website from bare bone, for example creating menus, categories ,and tags, is a challenge for me as I am not as tech-savvy as the other people. However, once I persevere, it is a joyride from then on. In this case, let’s start with my original intention and goal of my blog. Before creating the blog, I am already familiar with buying and trying many different types of beauty products. Also, I really like to share my personal reviews of these products with my family and friends. As a result, beauty products are the main focused topic that I would like to share with my audiences. In these circumstances, “Maggie Loves to Share” is the first slogan that pops up in my mind when I start my personal blog. Hence, I set this line of sentence on the top of my website. In my opinion, this slogan not only clearly express my desire to share but also easy understood by my audiences. In addition, I choose pink as the main colour for my website. With this design, just like Emma- my peer reviewing partner states, the baby pink accent that I used represents a very charming appearance which is clear that my website is very girly and attractive (Emma, 2019.) Following on the setting and design of my personal website, I hope that my audiences are able to have a better understanding of products that they interested after reading my reviews and sharing information that I have provided throughout my posts. Moreover, to attract more readers and to find out more interesting topics are my first challenge. There are thousands of beauty bloggers around the world; yet, I have to figure out ways to stand out from the cloud. At this point, I decide to apply the concepts of “know [my] audiences” and “[build] the connection” that I have learned from the publishing class. Linking back to these process posts that I wrote within this semester, I believe that my family and friends are my main readers. In the case, I then ask them to help me to develop the connections to other younger females who may also like my blog. Thus, I have more chances to create diverse topics for my readers from these connections.
Furthermore, most importantly, there are many new lessons that I have learned since I start my personal blog. Significantly, in my opinion, Google Analytics is the most useful tool that I learned when I start writing blog. Even though I have never used Google Analytics before, being the online publisher, this new tool has helped me easily track various datas about my blog. In this circumstance, Google Analytics gives me the overview of my audiences’ reactions towards to my website. For instance, I personally think that bounce rate that is calculated on Google Analytics is one of the most important data that I should track. According to Shivar, bounce rate represents the number of people who land on a page of your site… and then immediately leave (2018.) Although Shivar has also mentioned not too focused on the numbers, from my understanding, the lower bounce rate tend to present the better performance for a startup blogger. To indicate, as an new online publisher, I want my audiences to stay longer on my website to explore around. In other word, the less people immediately leave my website, the more sense of accomplishment I will get. Myself as an example, the bounce rate has dropped from 56.25% to 50% via the last two weeks. From this outcome, I believe that there are more people actually spend time on visiting my blog. Additionally, Google Analytics has also informed its users about what page their audiences visit the most. With this valuable information, I can easily recognize what topics I should share with my audiences more in the future. For example, my “What’s in my causal bag?” recently has the highest views throughout my blog. Following on the result, I have created the collection of “What’s in My Bag?” on my website to attract more audiences. Despite of bounce rate and page views, Google Analytics eventually has delivered useful functions to the online publishers. Therefore, I will continuing to use this tool to improve my blog.
Ultimately, I really treasure that I finally have chance to achieve my dream-being a blogger. Looking back to the past thirteen weeks, I would conclude that it really required a lot of effort to be an online influencer from my experience. To emphasize, writing a perfect blog requires tons of time to complete it. In my case, it is really hard to come up different and creative topics to share with my audiences. Afterwards, I have to choose the best way to present my posts. However, the most difficult challenge that I have faced is my writing skills. I am not a professional English writer; thus, sometimes I am afraid that my readers will not continuously visiting my blog because of constant grammatical error. Although there are many challenges occurred since I start my first blog, I am proud of what i have done so far. I have never imagined that I am able to upload posts weekly not even to mention in my second language. Lastly, if you ask me: “will you continue to blog?” I would say, YES! Yet, I will consider to blog in my first language so I can express myself more comfortably and confidently. In short, “Maggie Loves to Share” is my first milestone in my online publishing life. I hope and I am looking forward for my next milestone.
Finally, I would like to thank Suzanne and Ellen for the wonderful semester. Also, much appreciation goes to my peer review partners- Emily, Helen and Emma for the very helpful feedbacks and insight on my posts. Most importantly, I thank my audiences for visiting my blog. I really appreciate for everything that you have done for me. Thank you!
Adams, E. (2019, March 14). Sharing Is Caring. Retrieved from http://emmasworkingonit.com/assignments/sharing-is-caring/
Shivar, N. (2018, September 28). What is Bounce Rate & How should you use it?. Retrieved from https://www.shivarweb.com/1168/what-is-the-bounce-rate-and-why-you-should-care/
Su, M. (2019, February 25). Process Post_6 Know your audiences. Retrieved from http://mlovetoshare.com/poisel/process-post_6-know-your-audiences/
Su, M. (2019, March 11). Process Post_8 Connection. Retrieved from http://mlovetoshare.com/poisel/process-post_8-connection/