This week, Dr. Norman went into further detail regarding Google Analytics. She provided us with additional resources to help us learn more about it as well as explained how to access them. I was unaware these resources were available and really appreciated the time that she took during lecture going over the different demos, free courses, etc.
She also introduced the acronym “SEO,” which stands for “Search Engine Optimization” (Norman, 2020). When undertaking SEO, one of the main goals is having one’s site appear as close as possible to the top results when individuals are using key words to search for content, on platforms such as Google, directly related to yours. Overall, the ideal outcome is that it appears on the first page of the search results; however, if not, possibly “higher up in the search rankings” (Norman, 2020). In an informative video Dr. Norman shows, Common Craft (2011) explains using basic, analogous terms that search engines including “Google and bing are” like the “librarians of the internet” as they gather “information from every page” to assist people in “what they are looking for.” SEO essentially emphasizes improved visibility and truly knowing what makes your website/blog stand out compared to everyone else.
Dr. Norman then described the most crucial factors when discussing the most effective SEO practices, a factor in particular that I found interesting was “references to reliable sources” (Norman, 2020). The best way to go about doing so is to incorporate links to external, “primary sources” that do not compete with your brand. I am interested in taking a closer look at these strategies and plan to conduct research on how I can make use of the opportunity. MozBar Chrome Extension, furthermore, is an insightful tool because it possesses an analytical aspect, generating quantifiable data that allows its users to gain significant insight relating to SEO. I believe encompassing linking to other pages will initiate a more engaging viewer-experience as well and I look forward to creating this experience in the near future.
Common Craft. [Search Engine Land]. (2011, September 12). What Is Search Engine Optimization/SEO [Video File]. Retrieved from: https://www.youtube.com/watch?v=hF515-0Tduk
Norman, S. (2020). Google Analytics And SEO Week Ten – PUB 201 [PowerPoint Slides]. Retrieved from: SFU Canvas.