Tag Archives: monetization

Peer Review #3 – Great White Sport

This week’s peer review is for Great White Sport, a sports blog focused on events and athletes specifically in Canada.

There are a lot of great things about this site that I noticed right away. Specifically, the homepage (which is the featured image for this post) is great because it combines an overview of what the site is about while also including a “Recent Posts” section. I am also a fan of the header and the carousal of images.

Now, I will get into the topic of monetization. In your Process Post #10, you mentioned that you were content with not monetizing your site right now, which I can definitely relate to. However, your site does have potential to monetize, so I will discuss ways you could do that. You mentioned that you do not want so many ads that your content would be covered, and I have to agree- if I was a user, I would probably leave an ad-cluttered site pretty quickly. I think that you could still make a decent amount of money if you filter advertisement to be related to your content. There are plenty of sports-oriented companies that I am sure would love to be featured on your site one day!

Another idea that may work in your favour is crowdfunding/sponsorship from institutions. According to Vauhini Vara’s 2015 article “Survival Strategies for Local Journalism”, advertising alone may not be enough if you want a steady stream of revenue from your site. If you were to ask your readers for a donation to keep your site going, I bet many of them would do it. It is like what guest lecturer Trevor Battye said- people want to help you! The more personal you get in asking, the more likely your readers will contribute to the site.

Next, I have a couple of suggestions that could help your site, regardless of whether you monetize it or not. First, I think you should rearrange your menu order.

All the right elements are there, only “Contact” should be moved to the last position, right after “Pub 101 Coursework”. This seems to be an unspoken rule of the way a menu should be set up, according to our T.A., because normally someone would go to contact you after reading through the written work.

Another suggestion I have is that you install a contact form. You currently have your university email on display, which may attract spam by being so openly available on your site (I won’t include a picture here so that you can keep that information private). Installing a contact form will add an extra level of professionalism to your site (very important if you ever want to monetize); it should be painless if you follow the steps here.

Finally, I noticed that your site is currently unsecure.

I used the Really Simple SSL plugin to solve fix this problem, and it only took a few minutes to do! SSL stands for Secure Sockets Layer, and it shows that a site is secure and that the link between the server and the client is encrypted. This is another important step to take to protect the privacy of you and your readers, especially if you do decide to monetize your site.

Overall, I really enjoyed this site. The quality of your work is excellent, and I can tell that you are passionate about sports and running this blog. If you ever change your mind about monetization, I am sure that you can do it in a way that does not interfere with your content.

Week 9 – The Business of Publishing

Entrepreneurship & Monetization. Hm.

I have a background in businesses and entrepreneurship, so our talk from Trevor was a lot of things I have already heard through marketing classes, but it was interesting to hear in terms of publishing our unique websites.

It seems funny to put a price tag on art and creative work, but for artists and creatives, this is what they deal with everyday.

I have some friends that are musicians, and I’ve heard many times from them about how it can be frustrating to self-promote and sell tickets to shows when really all you care about is the art of creating. I think for this to be sustainable and not a ‘sell-out’ situation, monetization has to be carefully thought out with lots of emphasis put into maintaining your core values.

This is the struggle shown by the “The Toast is Toast” reading (Carpenter, 2016). This blog had incredible content and a strong following; however they weren’t able to get enough financial support, and the administrative tasks of website upkeep became two much for the blogging duo. This is the danger of wanting art to remain separate from business.

In considering my own website, I have linked to a lot of related bloggers and products that my readers may be interested in. If I was to monetize, I would like to carefully curate the businesses being addressed on my site, and preferably I would like to have relationships with the companies I am linking to. This way I could monitor what is being promoted through my voice.

For this semester, I will refrain from installing ads on my website and instead reach out to some bloggers that may be interested in collaborating with me!

My Transmedia Strategy | Week 10

Before knowing the “transmedia”, I was already critically aware of the importance of having not just a cohesive online brand, but one that cross-promoted itself. Before starting djalexrose.com (and still now), Instagram was my primary social media platform. I had always promoted my Soundcloud using the business website function and by posting previews of songs, however, now the connection is deeper. My Instagram and Snapchats focus primarily on “story” function engagement with polls, event promotions, and exclusive media.

My Facebook and Twitter are both quite neglected, being automated to post content whenever I upload to Youtube and Soundcloud. I’ve heard from colleagues that Facebook has a much stronger ROI on advertisements than Instagram (which I recently tried) so I’ll be investing more into that platform soon. As of now, neither one has exclusive content.

Soundcloud has shifted to have only my best musical content. From originals to bootlegs to remixes, Soundcloud houses all the tracks that make it Spotify and ones that can’t clear copyright but are still strong releases. It also includes links to all my other social media platforms.

Youtube is the king of my content strategy. It’s home to weekly vlogs, 30-80 minute mixes, exclusive mashups, and much more. As you can see, djalexrose.com remains a focal point being included in my banner.

The final service I’ll mention is ArtistUnion, a download-gate service that exchanges downloads of your music for specified actions. In my case, I require my audience follows my Soundcloud and like and reposts the song they wish to download.

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Process Post #7

I’d love to make money from eating food.

However, I never thought about monetizing my blog because I don’t expect it to become popular in any way. I started this blog because of PUB101, but if I did make a blog outside of a course, it would be for fun. I also didn’t want to monetize because I feel like there would be more expectations placed on me, and it wouldn’t be as fun anymore. I also didn’t want to be pressured to write about things just to gain views. Looking at YouTubers that are famous, like StrictlyDumpling or RaphaelGomez, they have a distinctive personality. RaphaelGomez also has the advantage of attractiveness, in addition to his cute and humble personality. But in the case of this blog, I don’t express enough of my personality, mostly because people might not like the informality and possible vulgarity. In other words, my blog doesn’t stand out. Despite not making much money, I found out that adding a few ads, wouldn’t affect me very much.

After the presentation about monetization. It appears easy to gain a small earning from Google Adsense. You don’t lose anything from including ads in your blog, besides maybe the aesthetics of the blog. I also learned that you can control what kind of ads are put in and where they are placed. If i were ever approached by a restaurant to advertise them, I would take the opportunity. Even better, if i started to blog about fashion, I would love free clothes. So after learning about monetization, it became incredibly appealing. But I wouldn’t monetize at this point in time, I would only do it if I had some regular readers, which I don’t right now. I’d also have to be more committed to blogging, and I feel like in the future I would rather vlog. If I become a Youtuber, however, I would monetize for sure.

When I do want to monetize my blog, I would have to market my website and branding. Like I mentioned earlier, I would need to make my blog and myself stand out from everyone else who blogs about food. I’d also need to be very active on social media to advertise myself, and make an Instagram page, Facebook page and public snapchat story. Then, research on my audience, and keyword research. And I would need to improve the design of my blog.

Onto my person opinion on data trails, I think that I’m so used to giving out my information online to the point where I don’t realize it. I remember when I was younger I would use fake information on the internet, out of paranoia. But nowadays, everyone gives their information out on the internet nonchalantly, because of the convenience. Like when I started buying items online, my parents warned me about using credit cards on the internet. But even they have gotten used to saving their credit card information on certain apps or sites like Starbucks, for the convenience of reloading their Starbucks cards. I’ll have to admit it’s a little scary, like when I go on Facebook and all the ads are for things I really want. How did they know? Can they read my mind? However, if I refused to give out information online, I would lose access to things. For example, buying clothes online, and certain apps like Uber and food delivery apps. I just hope that all the information that google or Facebook have on me, won’t negatively affect me in the future. 

 

Process Post 8

Initially, I was against the idea of monetizing my website. My website provides me with an outlet and the idea of making money off of my personal posts makes me a little uncomfortable. I want to share posts that other people can relate to and monetizing my content seems to be at odds with the aim of my work. In my mind, it feels disingenuous to be posting content that is meant to be for others but also benefits myself.

I wanted to say that I didn’t care about money, but I realized that doing so would be a disservice to myself. As much as I want to deny it, money is necessary to satisfy a number of the things I value in life: an education, food and shelter, and even some of my hobbies. If I want to post about my hobbies, I will need the funds to do so. This is where monetization comes in.

Google Adsense                                          

Although I installed Google Adsense, I have refrained from implementing any ads on my blog. I like how Google Adsense allows users to regulate what ads are posted and I think that a lot of bloggers can effectively use Google Adsense to incorporate advertisements. In my own experience, I tend to question the credibility of websites that feature too many advertisements. I find that an excessive number of ads detracts from the purpose of a website. Overall, I think that a few strategically placed advertisements can be beneficial for individuals looking to monetize their website. I don’t like the look of advertisements

If I were to monetize my website in the future, I would do it via affiliate marketing. Affiliate marketing would allow me to promote products that I have personally tried and that are relevant to my blog. In order to enhance transparency with my readers, I would ensure that my audience knows that certain posts may result in monetary compensation.

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