Entrepreneurship & Monetization. Hm.
I have a background in businesses and entrepreneurship, so our talk from Trevor was a lot of things I have already heard through marketing classes, but it was interesting to hear in terms of publishing our unique websites.
It seems funny to put a price tag on art and creative work, but for artists and creatives, this is what they deal with everyday.
I have some friends that are musicians, and I’ve heard many times from them about how it can be frustrating to self-promote and sell tickets to shows when really all you care about is the art of creating. I think for this to be sustainable and not a ‘sell-out’ situation, monetization has to be carefully thought out with lots of emphasis put into maintaining your core values.
This is the struggle shown by the “The Toast is Toast” reading (Carpenter, 2016). This blog had incredible content and a strong following; however they weren’t able to get enough financial support, and the administrative tasks of website upkeep became two much for the blogging duo. This is the danger of wanting art to remain separate from business.
In considering my own website, I have linked to a lot of related bloggers and products that my readers may be interested in. If I was to monetize, I would like to carefully curate the businesses being addressed on my site, and preferably I would like to have relationships with the companies I am linking to. This way I could monitor what is being promoted through my voice.
For this semester, I will refrain from installing ads on my website and instead reach out to some bloggers that may be interested in collaborating with me!