Upon first glance at your website, I absolutely fell head over heels in LOVE with the photo on your homepage!
As far as I can tell, you’ve decided not to monetize your site, and in my personal opinion I think this was a good call. As I also work within the same industry as you do, I’ve noticed that many of the photographers I work with prefer to keep their websites clean of ads, but rather pay to promote their work on Instagram and Facebook. Not only do you get to keep your website ad-free (letting photos speak for themselves), but there are much higher amounts of traffic on social platforms with better ways to share and link back to your brand.
Your work is incredibly clean, which is reflected through your creative eye straight back onto your website. According to your “About” section, you mentioned that you were “moving into the brave new world of freelancing.” I’m not sure if you haven’t put your rates down on your site because you haven’t figured them out yet or if you’re just focussing on building your portfolio for the time being. Either way, you have a wide range of talent when shooting from behind the lens as you’ve dabbled in shooting urban landscapes, street photography, portraits as well as nature. I personally suggest that you check out a group on Facebook called, “604 Vancouver Models & Photographers!” Not only are you encouraged to share your work, but it’s a great place to get advice as well as begin your freelancing career. As someone who has worked in the creative industry, freelancing is a really great way to meet people and network. The connections you build are priceless as acquiring a list of contacts could potentially help you down the road for bigger projects you might want to work on.
According to your last peer review done by Katie (2020), her only critique was to “create a warmer space” as she thought your site came across as very cold. This really boils down to your own preferred taste, after looking through your Instagram feed (which is beautiful), you seem to go for an incredibly minimalistic vibe letting your audience make meaning out of your work (@zeh_d, 2020). You’re an artist in your own way, so your minimal website shows me as a viewer that your work is very minimalistic as well. I personally like the cold, gloomy aesthetic. However, I do think you could benefit by implementing more storytelling on your site as I really got to know who you were and how you found photography from the story you told in your About section. Storytelling will not only tell your viewers who you are, but how you feel when you take your photos which can build a sense of emotional connectedness for your viewers (Sherret, 2012).
Overall, your site presents a compelling brand, but not a clear persuasive business strategy. However, as I am someone of the demographic you’re targeting, I’m most definitely inclined to engage in a call-to-action. The only suggestion I have for you is to clean up your menus! I would personally remove your “Home” menu as when you click on your logo/title it already takes you to your home page. I would also move the, “PUB 201” category to the end of your menus and remove your “Instagram” menu as you already showcase it on your website respectively.
Sherrett, M. (2012). “Storytelling for Business.” Retrieved from http://www.boxcarmarketing.com/storytelling-for-business-do-you-have-a-story-to-tell
Watson, K. (2020). Peer Review Two. Retrieved from https://katiedoeskards.com/pub201/peer-review-two/
Zeh_d. (2020, Feb 26). DAMAGED PT.1… [Instagram Post]. Retrieved from https://www.instagram.com/p/B9DXM2xhifC/