This week, I am reviewing Megan’s blog, the Kindness Lifestyle, a space created for reflecting, sharing and discovering the ways in which people can spread kindness throughout their daily encounters and lives. As we’ve continued to move through the reviews of others’ creations, as well as my own, I’ve found it helpful to compartmentalize my observations and ideas into subtopics as follows; design, function, content and overall impression. For this review, I will adopt and utilize this framework from a marketing perspective.
Upon immediate landing on Megan’s homepage, the Kindness Lifestyle is captivating and peaceful. Prior to delving into this review, I must admit, Megan’s blog has been an inspiration from the commencement of this course and I have been impressed with her ability to take challenging and polarizing issues like veganism and God and present them in a manner that is approachable and balanced.
I feel that Megan achieves this sense of equilibrium and inclusion via subtle, simple and controlled elements of design directed at user experience that Maria Popova in Bleymaier’s (2013) article suggests is in her readers’ best interests. The soft spectrum of colors highlights a feel of authentic and genuine kindness, with a simple and elegant font that softens each issue. The blog is not a confrontational ‘in your face’ place, but rather an ecosystem of food for thinking that begins to unravel enlightened perspectives. I feel that this degree of openness and neutrality supports the blogs bounce rate, which was discussed in the guest lecture by Monique Sherrett, which is elaborated on here.
I appreciate Megan’s logo; it is creative, welcoming, and without words, does an excellent job of reflecting what her blog is about; being kind. I like that this, as well as the color scheme is carried throughout each page, as it allows for easy navigation and access to content. In terms of font, I really like the titles “welcome” and “things to read,” as these have a personalized feel that evokes a feeling that Megan writes this blog for you. The photography on this blog is relevant and playful, reminding me of the first week’s reading by Craig Mod, “How I got My Attention Back,” where he notes, “the quieter my mind became, and the deeper I went into my own work, the more I realized how my always-on, always-connected state had rendered me largely useless” (2017). Megan’s blog reinforces this consciousness of being in the present, which for me, is helpful and contributive to wanting to be kind.
I would consider one element of change in terms of design that could very well be a personal preference; however, I feel that under “Things to Read” on the main page, I would like to see the pictures posted at the same level. While I sometimes enjoy the contrast of things being off-centered, it throws me off here, and gives me the slight, yet incorrect perspective that the right side, Academics, is of greater value.
I truly appreciate the functional aspect of this blog, as it is easy to navigate, flows nicely across the page and is rather intuitive. There is an element of predictability in how it looks and feels, which leaves the content to present itself as refreshing and novel. Items are easy to locate, and with the content space carrying through the larger images on the page, the writing is locatable and takes centre stage as you scroll.
I appreciate the drop down menu on “academics” and unlike some blogs, this feels organic, not forced, which reiterates the overall feel of the site. Likewise, the predictable nature of functional aspects of the blog, such as the title, easily get you to where you wish go. I would prefer for the word, “blog” to be an actual link, because it takes a little more accuracy to hit “have a read,” but overall, it’s excellent.
Megan’s writing is elegant, honest, insightful and contemplative, which for me is what I wish to see on a blog. In class, Trevor Battye discussed the importance of providing a blog that is unique, as in a saturated online world with opinions, photos and articles, being one of a kind or at least, one of a few helps to generate the marketing potential of oneself. ‘Detailed’ looks at some of these unique blogs here. For Megan, her topic is extremely timely, as in the age of cyberbullying and Trumped-up racism, stereotyping and hate, a little kindness is a fresh and needed concept. I particularly enjoy her blog on Emoto, which you can digest here, as well as this candid writing she did on Dr. Brene Brown.
Megan’s content is memorable, and because it’s so unique, it could benefit from some greater hashtagging. I think that there is some specific language being employed, so highlighting this with hashtags would be beneficial for readers and marketing the true depth of her content. For instance, “Emoto” would be a good start.
Megan’s blog is a fascinating expose on being kind. One would think that this is not necessarily something that needs to be blogged about, but when you consider the relevance and importance of such actions and attitudes, a blog is important, engaging and actually quite useful in finding inner and outwards happiness. From a marketing perspective, Megan provides an excellent product; it is consistent, novel, engaging, easy to understand and negates an instant departure through providing stunning images and inquisitive writing.