Marilyn Brimacombe’s blog is a place where the author (Marilyn) aims to share tangible tips, tricks and hacks for beauty, wellness and lifestyle, as well as how to live your best balanced life.
When I first got onto the site, I noticed that the site overall has a certain aesthetic and style to it—clean, cute and girly. The first thing I noticed was the carousel of images, which visually illustrates what the site is generally about. As a user of this site, I am particularly drawn to it. I also saw a few hints of pink in the images, which feels like it ties the entire aesthetic together. The font choice also fits the aesthetic well, making the entire site consistent, which makes me want to keep navigating through the site.
Another thing I like about this website is how easy it is to navigate through the different categories of the site. Not only are these categories shown in the top navigation bar, but they are also shown closer to the bottom of the homepage as clickable images with a text label of the respective category. In addition, I think that the categories are well chosen because it shows the type of content I would want to see as someone who is part of the intended audience.
One thing I think would make the homepage a bit stronger is to add a little bit more detail on what the site is about or what its goal is. Currently, the only pointers I saw that hinted what the site is about is the tagline under the site title, which reads “The ultimate guide to beauty and wellness,” as well as the categories. Adding another short blurb on what this site aims to do for its intended audience might be something that could incline more users to stay on the site and learn more about all the tips and tricks for beauty, wellness and lifestyle.
Diving deeper into the site, I can see that the headings of each post are really big in the previews. This catches my attention and inclines me to read more about them. Moreover, titles and general content for each post is well related to the goal of the site, which is a good thing because as a user in the intended audience group, it would make me confused if the content did not relate to the goal of the site and would make me not want to continue using it.
Lastly, the about page is great in describing with detail who Marilyn is, what she does and why she does what she does. The goal of her site is very clear here, and she ties in her passions and interests, and what she does to the goal of her site in a cohesive way.