Tag Archives: analytics

Understanding analytics, understanding your consumers

Understanding analytics and consumer habits is such a crucial factor to being a successful content creator and business owner. As I dive deeper into the growth and marketing side to business I have begun taken much more notice into these processes. I have just recently started utilizing the analytics functions for my sites but it has been super helpful when it comes to understanding the way people interact and navigate your site/platform. Something I have noticed for myself is that my general site navigation needs to be optimized, when your site entices users to continue to explore and consume the job is being done and I found that through analytical assessment there are certain categories that tend to block users from continuing. With this new information I have made alterations and look forward to reassessing in a few weeks to see the results.

Digital Breadcrumbs

There’s a saying that goes: if the product you’re using is free (in this case social media), then you are the product. This could not be more true with the rise of data trails and targeted analytics. Dr. Elisa Oreglia explains that a “digital trail” is essentially like breadcrumbs we leave behind when using our smartphones, our laptops, as well as social media (2016). Beyond just scrolling through apps and explicitly engaging with them, our phones have “a series of censors and [we] have this constant background communication between the phone and cell towers”, but also between the internet and our apps (Pod Academy, 2016, para. 13). So, we’re constantly giving away information about our environment, and ourselves.

While this is initially alarming, given that at first glance, it’s pretty exploitative. I’d argue there are more benefits than costs here. I’m personally not worried about my data trails and I don’t try to minimize my footprint. This is because I’m pretty neutral when it comes to targeted ads and companies using my data to better understand me. I think acknowledging that this is the case is helpful in spotting these attempts to exploit me. On the flip side, it’s sometimes helpful for me when what I’m looking for pops up on my feed!

I also think there are more benefits in this double-edged data sword. Analytics are an extremely valuable tool. It’s not just massive companies that leverage our data trails, smaller creators benefit too! Digital creators and artists can use these data tools to build and develop an audience. They can understand their readers better to serve them better. I’d argue, everyone wins here. As long as there is education around the fact that some will try and exploit this data, there isn’t anything necessarily worrisome about data trails.

Media literacy and data trail knowledge is important now more than ever. Understanding that people will try and mold behaviour or influence our decisions is critical in avoiding the pitfalls of these digital breadcrumbs. However, knowledge is key and will help us access the power of these tools. This will also hopefully lead to the leveling of the digital playing field.


Pod Academy, (2016). “Digital breadcrumbs: The data trail we leave behind us.” http://podacademy.org/podcasts/digital-breadcrumbs-our-data-trail/

Week 10 – Analytics & Friendship with Google

Holy, I cannot believe how fast the semester is going!

I was reflecting on my first process posts this week, and all the fumbling I did initially with Word Press. I started to feel oddly nostalgic about the beginning of this website and how far it has come. It has been so fun to grow in writing, aesthetic, and overall vision.

This week we talked about Google Analytics and SEO. Woah.

Google Analytics has been a really fun tool to experiment and learn with. It was great to have the demonstration in class walk us through some of the more complicated information that is collected through Analytics.

One important thing I noticed is that my bounce rate is quite high at 70%. This means that users are not usually staying on my blog long enough to view content or enjoy the media. I clicked on my homepage to investigate, and I noticed that while my home page is colourful and well organized, it may not be leading viewers into the right area of content. After reading through the welcome message, there is no clear direction for the user to go.

This was confirmed when I looked at the flow of behaviour of users. Most users started on the home page, and then about 50% dropped off after their first interaction. I could decrease my bounce rate by increasing engagement at my home page and directing user flow.

I am going to improve this by updating my home page with a more active vibe, linking users to content and posts that they may be interested in. This way, users will have a clear direction of what they should look at after being introduced to my website.

I am looking forward to seeing how these small changes may affect the way users interact with my blog!

Process Post 10 (Monetization of the Site)

Many websites have options implemented to help the publisher or developer obtain some form of income from it – whether it is through advertisements or the actual selling of a product. For this week’s process post, we were to think of whether or not we would monetize our site and if so, how we would go about this. As my blog focuses on societal issues, similar to that of a nonprofit organization, it is a little challenging to think of monetization so as not to diverge from the message and objective of Here, There. It would be key to not become driven by monetary means and risk diverging from the core meaning and value of what my blog entails. However, there could be a few ways in which monetization can be implemented for the site and how it could be altered so that it would be beneficial.

The first way that Here, There could be monetized is if there are advertisements implemented. These would not just be random advertisements, but carefully reviewed advertisements that align with the focus for the blog. It would be key to have advertisements that would relate to issues regarding race, gender, and sexuality so that it not only fits my site aesthetically but also provides further ways to explore the ways to challenge the norms within society.

Another option for monetizing my site would be adding affiliate links to other sites. This could also work in terms of partnering with other groups, organizations, or sites that have a similar objective. Affiliate links that could be posted on a “Let’s Listen” playlist could direct my users to albums, artist’s sites, concerts and live shows, in addition to possible organizations that the artists themselves have started or are a part of. Affiliate links within a “Let’s Talk” post could direct users to something I am either discussing, such as a book or talk, or to an organization that may have partnered with my site in order to help a cause. Lastly, there could also be a donation option on my site where the proceeds would go towards a new organization every month.

Logo for Here, There to be put on merchandise

Apart from the online ways of monetizing my site, I could also implement more physical means such as going to events and being a representative for, Here, There, and possibly making connections and getting partnerships. Another way I could help monetize my site is creating merchandise, such as tote bags, T-shirts, posters, or phone cases. I would go about this by having my header image on every merchandise in order to have Here, There recognizable and to help bring new visitors to the site (and hopefully purchase merchandise as well). This would also connect with my target audience of artistic individuals and hopefully would help engage new and old users.

All in all, it is key to note that much of the monetization for my site would go towards specific causes. The majority of money that is gained from the site would go towards specific organizations (a new one every month as mentioned earlier) in hopes that this would increase audience engagement with the knowledge that their actions would have a positive impact.

Process Post 9 (Our Analytics)

This was an interesting week for a process post as we had to focus on the analytics of our website and the data collected. I never had an opportunity to create something where I would be able to look at a detailed analysis of user data. My experience with analytics has only been with my Instagram account, but I was unaware of the amount of information that could be accessed through Google Analytics. Unfortunately, because I have not promoted my site very much (as I was unaware coming into this class that we were going to be working with analytics) the data for my blog was marginal. This did make it a little more challenging to work with.

Audience data (Sept 23 – Nov 11)

Since I have not had experience working with Google Analytics, I must admit that it is quite overwhelming and complex to understand. Luckily, with Monique Sherrett’s presentation, some clarification was made in regards to Google Analytics. However, I will definitely have to continue to take some additional time navigating the site and understanding the data in order to fully grasp what I am looking at. Nevertheless, there was still information that provided insight as to how my audience was interacting with Here, There.

Looking at the basics of what is shown (from the start of syncing Google Analytics to the week of this Process Post), it is apparent that visitors to my site came in waves. I was not surprised by this as it was most likely due to certain moments within the course when we were to edit, observe or look at our peer’s sites. The audience overview shows that most users are new with only a few returning visitors. One aspect that I was most surprised by was seeing that a few users came from outside of Canada, such as the United States and even as far as India; I had to question how people found the blog when it was not publicly advertised.

More detail of users and visitors to site (Sept 23 – Nov 11)

Looking at the acquisitions, what surprised me was the average session duration at around 8:12, which was much longer than I expected. In addition, after adding goals for my conversions (having visitors enter my site), it was apparent that I was meeting them, which is also something that I did not expect given that I was not able to frequently update my blog as much as I intended.

Acquisitions of site (Sept 28 – Nov 11).

Seeing that most users and visitors landed and spent most of the time on the homepage, ways that I could change my online publication is making sure that the homepage is visually appealing and captivating. It would also be important to make sure the content on the homepage will have users continue to navigate and explore my blog, instead of leaving. Overall, having the ability to look at the analytics for my site was an eye-opening experience into how our work can create certain outcomes. It would be interesting to publish and share my blog throughout more media outlets in order to obtain more data and further insight into my audience and visitor engagement.

Google Analytics

What surprised me the most about me analytics was that they were higher than I expected them to be. I was in the process of revamping my theme and I put everything else on hold because my previous theme had some major problems. Even though I just started developing my blog I was getting 9 visitors weekly. It was hard for me to promote myself as I had a fear of posting frequently on Instagram, yeah, I know it’s kind of weird. But it amazed me that those who followed me would even click a link that I put out.

Another metric that surprised me was the number of visitors I had a month. It just seemed unreal to me that people are going to my site and reading content that I have put out. When starting this blog, I didn’t know how I would like it as I am a rather shy person. But putting my stuff out there isn’t as bad as I thought. If Ipost more frequently on Instagram and start tagging my clothes form where I got them and include my URL in the description, I think the number of visitors on my site will rise exponentially. Also, I can utilize the function on Instagram stories where you can swipe up to include a link to give my followers easy access to my blog.




Process Post 8 (Analytics)

Our online activity plays an important role for many businesses in terms of understanding their audience and the activity of users online. For this week’s process post, we were to discuss analytics and some of the pros and cons of collected data.

According to the business dictionary, analytics “often involves studying past historical data to research potential trends, to analyze the effects of certain decisions or events, or to evaluate the performance of a given tool or scenario.”. Understanding analytics can be key in improving one’s business or site and to confirm whether or not certain elements of your work actually have an impact on users. It is quite interesting to be able to track your audience’s activity and be able to make any necessary changes in order to create a desired objective or message. According to Hugo Moreno from Forbes, the concept of analytics is no longer just a nice option, but the core of the enterprise; they drive an enterprise and the formation of a strategy. The fact that technology has progressed to allow us to view, analyze, and dissect the analytics and data of our work and be able to alter our decisions based on this information is something quite profound for our time.

Although analytics is proven to be helpful, there can also me downfalls. Things that I find to be of a challenge would come from the creator and publisher’s side, but also as a user. As a publisher, such as myself, looking at analytics can sometimes be of a burden and diverting my attention to actually enjoying the work I put in. People may resort to unethical decisions just so they can improve their analytics or social profile, but disregard anything important about their own mental health. Take for example Instagram, by constantly viewing the analytics of a personal profile, the worry of what to post and when to post becomes more important than the actual enjoyment and freedom of the social media platform.

When does it become something for your own pleasure versus something only for the sake of others?

In addition, from a user’s perspective, knowing that websites (Facebook anyone??) can record and track your data may also be worrisome. How do we know what is being tracked and where our information is going? For large companies like Facebook, I tend to wonder parts of my online activity is being tracked and if I would want my activity to be tracked in the first place for monetization purposes. Are we really free to do what we please online? Or, is our every move just crucial sets of data for large companies to record and sell? Analytics has its pros and cons – I would argue that, especially in today’s technological age, that it is very important for us to understand what happens with our data online and when it can be of use and when we should take precautions.

Insights from my Google Analytics | Week 9

Let’s start off with my User Overview. We will look at my data since the website’s inception in January, including February 20 – March 10th whose data was lost due to a tracking code issue. My traffic is relatively low and consistent. According to 21 Handshake, my type of site has an average bounce rate of 70-90%. Compared to this benchmark, my bounce rate is very good at 38.44%, however, my low amount of users makes most of my analytics insubstantial. The biggest thing I’ve taken from this section is to remove my Youtube videos from my site as session durations are too short for them to be relevant.

Next up: some technology-related data. Most of my users are in the Apple ecosystem and use Google Chrome like myself. Not much to say here other than I may consider implementing an Apple Music widget as well, seeing as my music is hosted there as well as Spotify.

Now for geography. The website follows my Instagram and Soundcloud analytics in that I am predominantly popular in the United States and Canada. Interestingly, the website maintains my popularity from Spotify which is concentrated in Latin America, especially Chile and Brazil. This is most likely due to name confusion with Latin artist Alex Rose (the reason my name is spelt “alex rose”).

How about discovery? Well, there’s a pretty even split between Direct, Social, and Referral here. Most of my social traffic comes from Instagram (my primary social media for engaging my audience) and I’ve also seen a lot of traffic from my peers’ websites referring users to me. I should continue focusing on my Instagram as a traffic source and expand my collaboration to ensure more referrals. Finally, I plan to improve my SEO to see my organic search improve.

 Finally, pageviews broke down by page. No surprise that my homepage would have the most traffic. It’s also comforting to see that my shows page, where my audience can purchase tickets and RSVP to events, is second most popular. Shows are a growing form of revenue for me so this is a welcome insight. Unfortunately, my blog doesn’t appear to get much attention. Most of my blog content can be found directly on my Youtube, but moving forward I plan to have exclusive blog content focused on SEO friendly tutorial content.

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