Tag Archives: analytics

Analytics Part 2: Taking a Closer Look

This week, we learned all about how to optimize our blogs for every website’s best friend and greatest enemy: Google. So I decided to look closer at Spilling the Royaltea’s analytics to see who is visiting my site. Then, I did the same to my search engine optimization or SEO to try to figure out how to grow my audience and rank higher on Google searches. (For an explanation of the random underlines, read further):

Diving into Analytics

This week, I did a deep dive into Google Analytics for my website, and looked at who’s been looking at Spilling the Royaltea. Here’s what I found in terms of website traffic:

Screenshot of Google Analytics for Spilling the Royaltea (all relevant information is stated in the text of the blog)

Since Spilling the Royaltea’s inception, there have been exactly 100 new users and 745 page views! The number of users has stayed pretty consistent over time, with the occasional peak of 5 users a day. While it’s good to know that I haven’t been losing viewers, it would be nice to see this increase sometime soon. Hopefully, by improving my SEO in the coming weeks, I’ll see an improvement shortly.

Unfortunately, since I just recently enabled the option to view demographics, I am unable to see data on this section of my website analytics. Seeing my audience’s demographics would be extremely useful when ensuring I’m catering my data to the right people. For example, I am currently assuming that my audience consists mostly of young people, so I’m using quite a bit of Gen Z jargon in my content posts. But if mostly older people are looking at my blog, I’d have a little bit of a problem, since they might not understand the nuances of the language I’m using. When this part of Google Analytics updates, I’ll be sure to use it to help decide my content.

Implementing Effective SEO

Hollingsworth really drives home the importance of implementing SEO in businesses (and I guess Spilling the Royaltea could be considered one?) to help increase visitors to websites. For example, it builds trust and credibility. By creating an accessible, effective user experience that can be easily found on Google, people feel more comfortable going to my site for information. I’ll also get a larger audience by building this sense of trust and credibility. It even helps me with my knowledge of the web because I need to stay updated about who’s doing what to improve their SEO.

And in this week’s lecture, we learned exactly how we might go about improving our SEO, so I tried out a few of these tactics this week. Firstly, we learned about implementing effective keywords. These keywords are what searchers enter into Google, so I need to make sure I’m implementing enough of these to improve my ranking on Google searches. So for this process post, with the help of ChatGPT, I entered the prompt: Generate keywords for a blog post related to analytics and SEO, and here’s what it gave me:

Screenshot of keywords for my blog post about analytics and SEO generated by ChatGPT

And while I couldn’t include every single one of these keywords in my posts, I tried my best to organically include as many as I could (or slightly varied versions of them), the first occurrence of which I underlined throughout my post.

We also learned about including strategic headers. Although I thought I was already doing this pretty well, I learned about a few things I could do to further improve. For example, I should be using actionable headers, which I did for this post: I included the verbs “dive,” “implement,” and “create” to add some dimension and interest. I also included keywords in my headers, like “analytics” and “SEO.”

The final thing I want to do is work on the branding of my site. So far, although my website is consistent in its theme, nothing in terms of branding really makes it stand out and become memorable for visitors. I think that part of creating this “memorability” is making a logo. Coming soon…

Creating my Digital Garden?

But what about creating a digital garden just for me? In my previous process post about analytics, I spoke of maintaining my site as a digital garden instead of monetizing it and trying to grow my audience. Because of this, I concluded that I wouldn’t worry too much about gaining readers, just because I wanted to make it a space for just me and my own thoughts.

However, after learning about analytics and SEO this week, I realized that I’m already doing a bunch of the things I need to do to increase my audience like summarizing my article in the subheaders and writing high quality information. And after all, I realized that making a few improvements to potentially invite more people into my blog requires a few simple changes that don’t take away from the intimacy of my blog like I previously feared. So at the end of the day, having a big audience to share my interests with sounds like a pretty great thing to me.

References:

Basu, T. (2020, September 5). Digital gardens let you cultivate your own little bit of the internet. MIT Technology Review. https://www.technologyreview.com/2020/09/03/1007716/digital-gardens-let-you-cultivate-your-own-little-bit-of-the-internet/

Hollingsworth, S. (2018, April 13). 12 reasons why your business absolutely needs SEO. Search Engine Journal. https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close

Normann, S. (2023, March 21). Data and SEO [PowerPoint slides]. POSIEL. https://posiel.com/lecture-files/

Wong, O. (2023, March 19). Digital footprints, analytics, and monetization. Spilling the Royaltea. http://spilling-the-royaltea.com/process-posts/digital-footprints-analytics-and-monetization/

Photo:

The Fridge Agency. (n.d.). [SEO] [Stock Illustration]. https://thefridgeagency.com/blog/understanding-power-seo/

PROCESS POST #10: Insights and Rankings, SEO

From last week’s process post discussing analytics, this week’s readings proposed a visual of Data.ai. The content used analytic reports to show which apps and websites are frequently used/downloaded. It is a useful tool that helps navigate businesses and users to improve their projects and increase engagement. It is ideal for decision-making processes and delivers overall insight into the performance of the gaming market for instance (Data.ai., 2022).

The reading even acknowledges the age of technology we’re in. Linking to my last process post, technology has evolved into a new age and is advancing as we speak, it has brought Gen Z to what it is today (Data.ai., 2022). With Gen Z, comes new trending sites and apps. Data.ai. has reported that TikTok has ranked “Top Apps” in the 2021 market.

As a social media user, I agree with this report. TikTok has grown a huge community of creators and overall is an entertaining app. I think that TikTok has become very successful because it offers short collections of entertaining content that keep the audience engaged and active since videos are around 15-30 seconds. Compared to an hour-long youtube video, TikTok has an advantage as it caters to short attention spans. I do find myself scrolling for hours in my free time which is probably me contributing to levelling up TikTok’s ranking.

Speaking of technology, SEO is introduced as “Search Engine Optimization.” The Search Engine Journal states that SEO is the most viable and cost-effective tool to understand and reach customers (Hollingsworth, 2021). The article elaborates on reasons why SEO is crucial for businesses. From this reading, 2 reasons stood out to me the most. 1: Organic search is often the primary source of website traffic (Hollingsworth, 2021). This is a true statement, considering where we all start online is with a browser, an organic search engine. 2: SEO is a strategy used for the long term (Hollingsworth, 2021). This is a factor to consider because technology and the internet have impacted society, and are constantly changing.

I’ve known about search engines beforehand since it is a daily tool I use, although this is my first time digging deeper into the topic and hearing about SEO.

– Eliza (aka Peanut)

Reference:

data.ai. 2022. State of Mobile 2022

Hollingsworth, S. (2021, August 9). 15 reasons why your business absolutely needs SEO. Search Engine Journal. Retrieved March 21, 2023, from https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close

Digital Footprints, Analytics, and Monetization

Digital footprints, digital trails, and digital breadcrumbs – the data trails we leave behind us when we use technology are something many of us have been warned about our whole lives.

I Know A Lot About This

Like my previous post on digital literacy, I’ve learned quite a bit about digital footprints, especially as a Communication major. In one of my classes, I even produced a 10-minute documentary on the effects of digital footprints on future employment opportunities. But in that documentary, I emphasized individual actions and the implications of “cancel culture,” and how to mitigate the impacts of digital footprints on young people’s futures.

But on Pod Academy’s podcast, they explain that digital footprints don’t just encompass people’s individual actions and choices made on the internet. A lot of information is spread unintentionally when using any sort of technology with a chip in it. For example, when I use my phone, it’s constantly communicating with cell towers and the internet too. That means that my phone’s always giving apps information about me and my environment.   

And as an avid technology user, this is a little worrisome. I don’t exactly want my phone tracking me and giving all these apps tons of information at all times. But also, I’ve sort of gotten to a point where I don’t care. Like many others expressed on Pod Academy, the creation of our digital trails has been so ubiquitous that people simply don’t worry about it anymore.

Google Analytics

The information collected from our digital trails or footprints is often used to improve outreach and grow audiences. For example, for my own blog, I installed Google Analytics, which allows me to track people’s browsing habits on my website.

As of March 18, 2023, within the past 28 days, I’ve had 35 users visit my site. I can also see information about my most popular pages and top content, and how visitors experience my site such as how long pages take to load (which 9.4s, considered poor… oops). This information should help me build an audience and engage them effectively. However, to be completely honest, although I have been checking my Google Analytics from time to time out of curiosity, I haven’t been using it to help improve my site for my audience.

Screenshot of "traffic" for Google Analytics on Spilling the Royaltea, showing that there have 35 users in the past 28 days.
The “traffic” section in Google Analytics for Spilling the Royaltea

I think that a big reason why I haven’t been doing so is because my site is turning out to be more like a digital garden than a blog. Digital gardens, according to Basu, are spaces that do not focus on growing audiences and having huge viewerships. Instead, they focus on personal growth, which is exactly what Spilling the Royaltea has been about. As my blog has developed, although I do have a target audience in mind, I’m not too worried about growing my audience, getting famous and rich, or any of that kind of stuff.

For now, I’m using my analytics simply as a way to satisfy my curiosity about who’s looking at my blog. I’m really enjoying my blogging process and especially like the lack of pressure to gain huge audiences, so I think that’s what I’ll be doing for the time being.

To Monetize or Not To Monetize?

So, all of this leads to the question of whether I should monetize my site. With the whole concept of digital gardens in mind and the idea of creating a space for me and my thoughts, I don’t foresee monetizing Spilling the Royaltea anytime in the near future.

Based on my own experience with monetized sites, I felt like ads make websites feel distant, incohesive, or even disturbing, since many of the ads from Google Adsense are often inappropriate. I want my blog to be as inviting and welcoming to users as possible and I want it to retain its intimate, personal feel. I don’t want users to believe I’m “using them” by exploiting their information and digital trails to extract money from them. With my own apprehensions about advertising and data collection in mind, I don’t want to create a space where others feel the same kinds of fears.

I also want my blog to reflect me and my thoughts only and with a third party who imposes their ads or has input on what kinds of content I post, it takes away from the intimacy of my blog. For me, the content I post is what matters, and I want users to focus on this too.

So although Spilling the Royaltea is simply a passion project (…or a school project) without any financial gain, I’m very satisfied with how the experience has been so far. It’s the joy of blogging that matters, not how much money I can get from it.

References:

Basu, T. (2020, September 5). Digital gardens let you cultivate your own little bit of the internet. MIT Technology Review. https://www.technologyreview.com/2020/09/03/1007716/digital-gardens-let-you-cultivate-your-own-little-bit-of-the-internet/

Pod Academy. (2016, May 3). Digital breadcrumbs: The data trail we leave behind us. http://podacademy.org/podcasts/digital-breadcrumbs-our-data-trail/

Wong, O. (2023, March 14). All About Digital Literacy. Spilling the Royaltea. http://spilling-the-royaltea.com/process-posts/all-about-digital-literacy/

Photo:

Lean Plum. (2019). [Monetization] [Stock Illustration]. https://www.leanplum.com/blog/free-app-monetization-methods/

Process Post #9: Thoughts on Analytics

Analytics are tools used across different social media platforms. I am most familiar with Instagram’s analytics, and it also helps track my screen time use on the app itself. I keep track of the reports on Instagram since I hold a public account. I like to see insights on how my posts are doing and the rundown of how many users interact with my account. I mainly post dance content on Instagram (some are published on my movement page) and analyze how my audience on Instagram grows which helps build a bigger dance community. Insights like these do help guide you in knowing the progress of your business/accounts, although as discussed an invasion of privacy is at risk.

For tools like these to collect data, they need to also collect personal information from your phone (number, location, etc.) and about the environment, the user is in, (Digital Breadcrumbs: The data trail we leave behind us 2016). A conversation from the Pod Academy states that a phone comes with a series of sensors that run background information which transfers from the phone to cell towers, which can also be communicated to the internet where others and sites can gain information about you (Digital Breadcrumbs: The data trail we leave behind us 2016).

Tieing into KeptCollexion, I have Google Analytics plugged into my site. It gives me tips on how to improve my site and reports the overall health of my site. Currently, my site’s status reports as “Good” and suggests that I improve my site’s performance and security factors. It’s good to know what steps to take to upgrade my website, but a risk I am taking is the exposure of personal data collected.

Reflecting today, I think it’s challenging to keep everything private once you own a mobile device or some computer since these devices run a constant background cache of data and personal information. It’s something that can’t be avoided unless you decide to go deviceless. Think of it now, TVs and smart homes do the same. It is just the way technology runs today, but it also reflects our responsibility to how we use these devices and what we choose to share and install.

Reference:

Pod Academy. (2016, May 3). Digital Breadcrumbs: The data trail we leave behind us. Pod Academy. Retrieved March 14, 2023, from http://podacademy.org/podcasts/digital-breadcrumbs-our-data-trail/

Report Analytics. (2017). PNG Tree. photograph. Retrieved March 14, 2023, from https://pngtree.com/freepng/report-analytics-audit-business-data-marketing-paper-blue_4772977.html.

Understanding analytics, understanding your consumers

Understanding analytics and consumer habits is such a crucial factor to being a successful content creator and business owner. As I dive deeper into the growth and marketing side to business I have begun taken much more notice into these processes. I have just recently started utilizing the analytics functions for my sites but it has been super helpful when it comes to understanding the way people interact and navigate your site/platform. Something I have noticed for myself is that my general site navigation needs to be optimized, when your site entices users to continue to explore and consume the job is being done and I found that through analytical assessment there are certain categories that tend to block users from continuing. With this new information I have made alterations and look forward to reassessing in a few weeks to see the results.

Digital Breadcrumbs

There’s a saying that goes: if the product you’re using is free (in this case social media), then you are the product. This could not be more true with the rise of data trails and targeted analytics. Dr. Elisa Oreglia explains that a “digital trail” is essentially like breadcrumbs we leave behind when using our smartphones, our laptops, as well as social media (2016). Beyond just scrolling through apps and explicitly engaging with them, our phones have “a series of censors and [we] have this constant background communication between the phone and cell towers”, but also between the internet and our apps (Pod Academy, 2016, para. 13). So, we’re constantly giving away information about our environment, and ourselves.

While this is initially alarming, given that at first glance, it’s pretty exploitative. I’d argue there are more benefits than costs here. I’m personally not worried about my data trails and I don’t try to minimize my footprint. This is because I’m pretty neutral when it comes to targeted ads and companies using my data to better understand me. I think acknowledging that this is the case is helpful in spotting these attempts to exploit me. On the flip side, it’s sometimes helpful for me when what I’m looking for pops up on my feed!

I also think there are more benefits in this double-edged data sword. Analytics are an extremely valuable tool. It’s not just massive companies that leverage our data trails, smaller creators benefit too! Digital creators and artists can use these data tools to build and develop an audience. They can understand their readers better to serve them better. I’d argue, everyone wins here. As long as there is education around the fact that some will try and exploit this data, there isn’t anything necessarily worrisome about data trails.

Media literacy and data trail knowledge is important now more than ever. Understanding that people will try and mold behaviour or influence our decisions is critical in avoiding the pitfalls of these digital breadcrumbs. However, knowledge is key and will help us access the power of these tools. This will also hopefully lead to the leveling of the digital playing field.

References:

Pod Academy, (2016). “Digital breadcrumbs: The data trail we leave behind us.” http://podacademy.org/podcasts/digital-breadcrumbs-our-data-trail/

Week 10 – Analytics & Friendship with Google

Holy, I cannot believe how fast the semester is going!

I was reflecting on my first process posts this week, and all the fumbling I did initially with Word Press. I started to feel oddly nostalgic about the beginning of this website and how far it has come. It has been so fun to grow in writing, aesthetic, and overall vision.

This week we talked about Google Analytics and SEO. Woah.

Google Analytics has been a really fun tool to experiment and learn with. It was great to have the demonstration in class walk us through some of the more complicated information that is collected through Analytics.

One important thing I noticed is that my bounce rate is quite high at 70%. This means that users are not usually staying on my blog long enough to view content or enjoy the media. I clicked on my homepage to investigate, and I noticed that while my home page is colourful and well organized, it may not be leading viewers into the right area of content. After reading through the welcome message, there is no clear direction for the user to go.

This was confirmed when I looked at the flow of behaviour of users. Most users started on the home page, and then about 50% dropped off after their first interaction. I could decrease my bounce rate by increasing engagement at my home page and directing user flow.

I am going to improve this by updating my home page with a more active vibe, linking users to content and posts that they may be interested in. This way, users will have a clear direction of what they should look at after being introduced to my website.

I am looking forward to seeing how these small changes may affect the way users interact with my blog!

Process Post 10 (Monetization of the Site)

Many websites have options implemented to help the publisher or developer obtain some form of income from it – whether it is through advertisements or the actual selling of a product. For this week’s process post, we were to think of whether or not we would monetize our site and if so, how we would go about this. As my blog focuses on societal issues, similar to that of a nonprofit organization, it is a little challenging to think of monetization so as not to diverge from the message and objective of Here, There. It would be key to not become driven by monetary means and risk diverging from the core meaning and value of what my blog entails. However, there could be a few ways in which monetization can be implemented for the site and how it could be altered so that it would be beneficial.

The first way that Here, There could be monetized is if there are advertisements implemented. These would not just be random advertisements, but carefully reviewed advertisements that align with the focus for the blog. It would be key to have advertisements that would relate to issues regarding race, gender, and sexuality so that it not only fits my site aesthetically but also provides further ways to explore the ways to challenge the norms within society.

Another option for monetizing my site would be adding affiliate links to other sites. This could also work in terms of partnering with other groups, organizations, or sites that have a similar objective. Affiliate links that could be posted on a “Let’s Listen” playlist could direct my users to albums, artist’s sites, concerts and live shows, in addition to possible organizations that the artists themselves have started or are a part of. Affiliate links within a “Let’s Talk” post could direct users to something I am either discussing, such as a book or talk, or to an organization that may have partnered with my site in order to help a cause. Lastly, there could also be a donation option on my site where the proceeds would go towards a new organization every month.

Logo for Here, There to be put on merchandise

Apart from the online ways of monetizing my site, I could also implement more physical means such as going to events and being a representative for, Here, There, and possibly making connections and getting partnerships. Another way I could help monetize my site is creating merchandise, such as tote bags, T-shirts, posters, or phone cases. I would go about this by having my header image on every merchandise in order to have Here, There recognizable and to help bring new visitors to the site (and hopefully purchase merchandise as well). This would also connect with my target audience of artistic individuals and hopefully would help engage new and old users.

All in all, it is key to note that much of the monetization for my site would go towards specific causes. The majority of money that is gained from the site would go towards specific organizations (a new one every month as mentioned earlier) in hopes that this would increase audience engagement with the knowledge that their actions would have a positive impact.

Process Post 9 (Our Analytics)

This was an interesting week for a process post as we had to focus on the analytics of our website and the data collected. I never had an opportunity to create something where I would be able to look at a detailed analysis of user data. My experience with analytics has only been with my Instagram account, but I was unaware of the amount of information that could be accessed through Google Analytics. Unfortunately, because I have not promoted my site very much (as I was unaware coming into this class that we were going to be working with analytics) the data for my blog was marginal. This did make it a little more challenging to work with.

Audience data (Sept 23 – Nov 11)

Since I have not had experience working with Google Analytics, I must admit that it is quite overwhelming and complex to understand. Luckily, with Monique Sherrett’s presentation, some clarification was made in regards to Google Analytics. However, I will definitely have to continue to take some additional time navigating the site and understanding the data in order to fully grasp what I am looking at. Nevertheless, there was still information that provided insight as to how my audience was interacting with Here, There.

Looking at the basics of what is shown (from the start of syncing Google Analytics to the week of this Process Post), it is apparent that visitors to my site came in waves. I was not surprised by this as it was most likely due to certain moments within the course when we were to edit, observe or look at our peer’s sites. The audience overview shows that most users are new with only a few returning visitors. One aspect that I was most surprised by was seeing that a few users came from outside of Canada, such as the United States and even as far as India; I had to question how people found the blog when it was not publicly advertised.

More detail of users and visitors to site (Sept 23 – Nov 11)

Looking at the acquisitions, what surprised me was the average session duration at around 8:12, which was much longer than I expected. In addition, after adding goals for my conversions (having visitors enter my site), it was apparent that I was meeting them, which is also something that I did not expect given that I was not able to frequently update my blog as much as I intended.

Acquisitions of site (Sept 28 – Nov 11).

Seeing that most users and visitors landed and spent most of the time on the homepage, ways that I could change my online publication is making sure that the homepage is visually appealing and captivating. It would also be important to make sure the content on the homepage will have users continue to navigate and explore my blog, instead of leaving. Overall, having the ability to look at the analytics for my site was an eye-opening experience into how our work can create certain outcomes. It would be interesting to publish and share my blog throughout more media outlets in order to obtain more data and further insight into my audience and visitor engagement.

Google Analytics

What surprised me the most about me analytics was that they were higher than I expected them to be. I was in the process of revamping my theme and I put everything else on hold because my previous theme had some major problems. Even though I just started developing my blog I was getting 9 visitors weekly. It was hard for me to promote myself as I had a fear of posting frequently on Instagram, yeah, I know it’s kind of weird. But it amazed me that those who followed me would even click a link that I put out.

Another metric that surprised me was the number of visitors I had a month. It just seemed unreal to me that people are going to my site and reading content that I have put out. When starting this blog, I didn’t know how I would like it as I am a rather shy person. But putting my stuff out there isn’t as bad as I thought. If Ipost more frequently on Instagram and start tagging my clothes form where I got them and include my URL in the description, I think the number of visitors on my site will rise exponentially. Also, I can utilize the function on Instagram stories where you can swipe up to include a link to give my followers easy access to my blog.

 

 

 

Process Post 8 (Analytics)

Our online activity plays an important role for many businesses in terms of understanding their audience and the activity of users online. For this week’s process post, we were to discuss analytics and some of the pros and cons of collected data.

According to the business dictionary, analytics “often involves studying past historical data to research potential trends, to analyze the effects of certain decisions or events, or to evaluate the performance of a given tool or scenario.”. Understanding analytics can be key in improving one’s business or site and to confirm whether or not certain elements of your work actually have an impact on users. It is quite interesting to be able to track your audience’s activity and be able to make any necessary changes in order to create a desired objective or message. According to Hugo Moreno from Forbes, the concept of analytics is no longer just a nice option, but the core of the enterprise; they drive an enterprise and the formation of a strategy. The fact that technology has progressed to allow us to view, analyze, and dissect the analytics and data of our work and be able to alter our decisions based on this information is something quite profound for our time.

Although analytics is proven to be helpful, there can also me downfalls. Things that I find to be of a challenge would come from the creator and publisher’s side, but also as a user. As a publisher, such as myself, looking at analytics can sometimes be of a burden and diverting my attention to actually enjoying the work I put in. People may resort to unethical decisions just so they can improve their analytics or social profile, but disregard anything important about their own mental health. Take for example Instagram, by constantly viewing the analytics of a personal profile, the worry of what to post and when to post becomes more important than the actual enjoyment and freedom of the social media platform.

When does it become something for your own pleasure versus something only for the sake of others?

In addition, from a user’s perspective, knowing that websites (Facebook anyone??) can record and track your data may also be worrisome. How do we know what is being tracked and where our information is going? For large companies like Facebook, I tend to wonder parts of my online activity is being tracked and if I would want my activity to be tracked in the first place for monetization purposes. Are we really free to do what we please online? Or, is our every move just crucial sets of data for large companies to record and sell? Analytics has its pros and cons – I would argue that, especially in today’s technological age, that it is very important for us to understand what happens with our data online and when it can be of use and when we should take precautions.

Insights from my Google Analytics | Week 9

Let’s start off with my User Overview. We will look at my data since the website’s inception in January, including February 20 – March 10th whose data was lost due to a tracking code issue. My traffic is relatively low and consistent. According to 21 Handshake, my type of site has an average bounce rate of 70-90%. Compared to this benchmark, my bounce rate is very good at 38.44%, however, my low amount of users makes most of my analytics insubstantial. The biggest thing I’ve taken from this section is to remove my Youtube videos from my site as session durations are too short for them to be relevant.

Next up: some technology-related data. Most of my users are in the Apple ecosystem and use Google Chrome like myself. Not much to say here other than I may consider implementing an Apple Music widget as well, seeing as my music is hosted there as well as Spotify.

Now for geography. The website follows my Instagram and Soundcloud analytics in that I am predominantly popular in the United States and Canada. Interestingly, the website maintains my popularity from Spotify which is concentrated in Latin America, especially Chile and Brazil. This is most likely due to name confusion with Latin artist Alex Rose (the reason my name is spelt “alex rose”).

How about discovery? Well, there’s a pretty even split between Direct, Social, and Referral here. Most of my social traffic comes from Instagram (my primary social media for engaging my audience) and I’ve also seen a lot of traffic from my peers’ websites referring users to me. I should continue focusing on my Instagram as a traffic source and expand my collaboration to ensure more referrals. Finally, I plan to improve my SEO to see my organic search improve.

 Finally, pageviews broke down by page. No surprise that my homepage would have the most traffic. It’s also comforting to see that my shows page, where my audience can purchase tickets and RSVP to events, is second most popular. Shows are a growing form of revenue for me so this is a welcome insight. Unfortunately, my blog doesn’t appear to get much attention. Most of my blog content can be found directly on my Youtube, but moving forward I plan to have exclusive blog content focused on SEO friendly tutorial content.

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