This semester has been quite a wild ride, and publishing ended up being a pretty refreshing aspect of it. I originally took this course purely out of convenience as it fell on the same day as another of my courses, limiting the number of trips into the city that I needed to make. To my pleasant surprise, the processes and blog updates that were the main aspect of this course ended up being a somewhat therapeutic part of my semester. I never expected to be writing a blog, and it was my first time writing about something that I was interested in rather than a report for school or work. I will be discussing what I experienced while running this blog, and how I felt throughout the process.
This course has filled a bit of a gap in creative need for me. The assignment to create a blog on something that we are interested in has been very refreshing. As mentioned above, I have never had the chance to write about something that I am passionate about before. Compared to many of the topics that I write about in most courses or at work, writing about my hobbies has been very enjoyable. Many of the ideas discussed in Corey Doctrorow’s article, The Memex Method (2021), resonated with me closely as I worked through my blog posts and updates. The nucleation of my ideas, that being the development of coherent thoughts and ideas based on pieces of information I have gained through my experiences, was something that was a major factor in my blog posts, and were a big reason that I enjoyed writing them. It wasn’t difficult to get my ‘thoughts onto paper’. While I wasn’t necessarily matching the pace laid out by the course, creating posts about games has allowed me to express myself in a way that I haven’t been able to before.
Regarding my blog, I decided to write about video games as they have been a very important part of my life over the past few years. While to many they may appear to be a simple hobby, video games have become an important stress coping mechanism to me in a way. The worlds within video games provide form of escape from the stresses of daily life, and were a big reason that my mental health remained intact through the duration of COVID-19. I posted reviews on the games I had played over the past few years, and I intended for these to be engaged with by other young adults and older teens. I wrote my reviews and recommendations in hopes that a reader may take interest in a game or two and that they may get the same enjoyment from them that I did. I also wanted to point out some of the games that I played that I would suggest others stay away from.
One of the most interesting topics that we explored in this class was design. While I didn’t necessarily agree with everything he said, Design Machines. How to survive in the digital Apocalypse by Travis Gertz (2015) was an extremely thought provoking article. The idea that we have become mechanical in our design process is absolutely true. As the internet has aged, there have been many winning formulae for website design. The current design trends on the internet are typically minimalistic, boxy, and feature substantial white space and imagery – creating a clean and professional look. Personally, I don’t see anything wrong with people mimicking successful design strategies. With that being said, I have come to understand that there is room for much more creativity if one allows themselves to stray from the beaten path. I used a template for the design of my website and based my design imagery and layout on a combination of themes from other video game websites and events. If I were to build a website in the future, I would likely try to find a graphic designer to work with to add a bit more personality to my website.
Another piece of the course that captivated my interest was Search Engine Optimization (SEO). I knew of bits and pieces of how it works, but I never truly understood its importance until reading the article 15 Reasons Why Your Business Absolutely Needs SEO by Sam Hollingsworth (2021). As someone who has worked closely with Google Ads in the past, I assumed that marketing played a much larger role in website traffic. That assumption was because I only had access to Google optimization information, and not Google Analytics data for our clients. Learning that more traffic comes from organic search than paid promotion was quite shocking. Keeping up with SEO best practices is vital if one wants their website to remain in public view. Upon reading this article, I was drawn to think about what was discussed by Gertz (2015) once more. Straying from common SEO principals with regard to website structure and user experience will result in a lower rating in a search engine’s algorithm. Finding the happy middle, in which a website has its own unique structure and feel while maintaining SEO standards is something that would be fascinating to explore in the future.
This course has completely changed my understanding of publication. It was not something that I had even attributed to the internet previously, as I assumed that publishing was strictly related to books. Learning about creating and designing a website has been an immensely fulfilling experience, and having an understanding of WordPress mechanics will be a great addition to my professional skillset. If anyone from class is reading this, put WordPress on your resume. It is honestly such an asset and many employers will look for it across a variety of industries.
Looking ahead, I am not sure what my plans are for my online self-presentation. I will likely continue this blog for a short while as creating posts about games has become somewhat therapeutic. I may extend my online self further by creating videos or streaming. As I will be graduating in the next while, I will be getting a sudden influx of free time, and a creative outlet would be an excellent way to use that time.