Digital Breadcrumbs | Posiel Aggregated Feeds

I do not have a marketing plan as I only planned to do this website as a hobby and for school. The only active marketing for my website was telling my friends and family about it. I also made a logo that I thought was cute and put it on my private Instagram. As I did not plan on a lot of traffic on my website monetization did not even cross my mind. If I were to make a marketing plan I would probably post a few of my dream blog posts on Reddit and post my mini assignments on a public Instagram. I would have also made art to go with my post and post those on Instagram as well. The last thing I would have done is fixed my home page to make more sense and not be as hectic. If I had gone with this plan I would have considered monetizing my website with gaming ads and sleep products. This is all theoretical as monetizing my website seems like too much of a bother for a hobby.

In the transcript of a podcast by George Philip, Jennifer Anne Lazo, Rooham Jamali, and Rudy Al Jaroodi they talk about an experiment they ran to see how just about everything leaves a digital footprint nowadays. The narrator at one point during this podcast had stated, “The findings from our interviews made us realize that a lot of people mentioned Facebook or Google Maps as a form of Digital Trail they were creating. But most, like Amanda, were pretty unaware of the extent of their Digital Trails extending to their daily use of contactless cards and the majority of applications on their phones.” I found myself in this sentence as I also had no idea just how far my digital breadcrumbs reached. Before reading this transcript I would have said my digital footprint would just be my YouTube and school work, however, now I would say my digital footprint is all over the place. If my bus card, debit card, and two credit cards are part of my digital footprint as well as my Google Maps searches one could probably map out my entire university life. This podcast opened my eyes to how much of my life is on the internet. I would say I am a private person and have not personally put myself out on the internet so this realization really shook me, as I am really careful when it comes to my information on the internet. For example, I have yet to like or comment on any videos on YouTube because my name is connected to my YouTube and I have never posted a picture of myself on a non-private Instagram account. This podcast made me realize I shouldn’t be so scared of the internet as I aready have a large digital persona.

Reference:

Philip. G, Anne Lazo. J, Jamali. R, and Al Jaroodi. R. (2016). Digital breadcrumbs: the data trail we leave behind us. Published by podacademy.org, http://podacademy.org/podcasts/digital-breadcrumbs-our-data-trail/.

March 21, 2023

For content creators, you could say that analytics are the key to knowing and growing your audience. But for the audience? Well, that’s a different subject.

For audience members, analytics means that our every movement, action, and choice is tracked. Pod Academy (2016) notes that most, if not all, the applications we use require our location information. We “willingly” give up our location for social media, digital payments, and more. We’re tracked by security cameras and the cookies on our browser. Scary, right?

What is a digital trail?

Something to think about is what is a digital trail?

A digital trail, according to Dr. Elisa Oreglia (as cited in Pod Academy, 2016), is made up of the remnants—breadcrumbs, you could call them—that you leave behind when engaging with the digital world. You may not mean to leave a trail behind, but it is just something that comes with the territory.

Anytime you use your phone, your computer, your credit or debit card, or anything that has a chip and is traceable, you are sprinkling your breadcrumbs around. But why do or should we care about breadcrumbs?

Why care about breadcrumbs?

Breadcrumbs are the reason your Pinterest feed suggests to you everything that you love and find aesthetically pleasing; they’re the reason why your TikTok For You Page is catered so well to your interests and likes; the reason why most random (yet perfectly-suited) ads can predict our next purchases; and so on.

Beyond this, companies and whoever else has access to our information can find out our political preferences, financials, and other private data.

A great question for us to consider now is, what’s happens next? Will our trails helps or harm us as we move into the future?

It might not be something we can avoid, but it’s something we can consider the next time we pick up our phones and other devices. For those of us (me) using applications like Google Analytics to track our website’s audience, think about the information you have in your hands. It’s more than you know.

References

Pod Academy. (2016, May 3). Digital breadcrumbs: The data trail we leave behind us. https://podacademy.org/podcasts/digital-breadcrumbs-our-data-trail/