I had the opportunity to review Anissa’s blog, Piece of Cake. The name of the blog is very clever as it fits well with the content. I applaud her on taking this commonly used phrase and making it meaningful by creating relevant content.
I would suggest adjusting the tagline so that it states “tips and tricks for event planning on a budget” instead of “tips and tricks to party planning on a budget” since the content encompasses more than just parties as it includes birthdays, weddings and holidays. With the adjusted the tagline, it would create a transitional flow with the about me section as the tagline and the first paragraph of this section would be more connected. The remainder of the about me section provides a personal perspective as to why she has chosen this topic for her blog. It is evident that she is passionate about and has a strong interest for event planning. This passion is essential in marketing her blog to her intended audience since this is what separates her blog from others. Unlike Toast which did not have a clear mission statement, Anissa’s tagline acts as a mission statement as it lets readers know what the objective of her blog is (Carpenter, 2016).
Moreover, consider removing the home category since clicking on the name of the blog, Piece of Cake, directs readers back to the homepage. Also, the usage of three different shades of grey on the homepage makes the page seem busy. I would suggest using two consistent shades, a light, and dark grey so that this ensures what Mauve Pagé called unity through colour consistency (Pagé, 2018). Furthermore, the aqua on the homepage seems out of place since it was only used once. I would suggest incorporating more of this colour so that it creates what Mauve Pagé called rhythm (Pagé, 2018). Changing the colour of the “subscribe to newsletter” button from grey to aqua when a viewer is hovering over it would be a subtle yet effective way to accomplish this.
A social media presence is a great way for people to discover and share Anissa’s blog, however, since the accounts are not very active, they are taking up valuable real estate on her homepage. If she decides to keep these icons, I suggest moving them closer to the about me section so that after reading about her users are more inclined to visit and follow her on social media. Currently, the icons are situated in a spot where they seem out of place with a large amount of white space above and to the right of them.
Moreover, I enjoyed the content posted on Anissa’s blog as I found the post about Pumpkin Carving Stencils to be very useful as I had never considered poking small holes and using a stencil to carve my pumpkin. I wish that I had viewed her blog earlier so that I could have implemented this a few weeks ago for Halloween, but I will definitely keep this in mind for next year. Additionally, there was a post which seemed to be missing as I received a page not found error; this was the Toasted Pumpkin Seeds Recipe. However, the Perfect Pumpkin Pie Recipe reminded me of an article which dealt with the legalities of copyright for a recipe book (Henein, 2015).
Overall, I found the content to be clear and concise; this is very helpful because when you are planning an event there are many things to do in preparation of it, so time is of the essence. I believe that it is very helpful to have the content structured in this manner so that readers know exactly what they need to do and still have ample time to prepare.
In Anissa’s process post from week six, she mentioned that her intended audience is young and middle-aged women. However, I think that her intended audience encompasses many more people especially since there is a variety in the content which she is publishing. I believe that her intended audience and entails anyone who is planning on celebrating a birthday, wedding or holiday and is looking for tips and tricks. Regardless, the content is relevant to her audience.
When it comes to the usability of the blog, I recalled Mauve Pagé’s presentation where she mentioned that a seamless experience across all platforms holds high importance for viewers (Pagé, 2018). With this in mind, I viewed Anissa’s blog on my phone and noted that her entire blog was well optimized for mobile devices. Additionally, it features quick loading times which also holds value for viewers. Lastly, I would suggest adding a site icon so that when viewers pin the blog to their browser it is easier for them to identify the blog.
Ultimately, Anissa’s blog has been designed in a way which makes the content appealing for her audience. If you are interested in reading more, click here!
Carpenter, S. (2016, May 13). The Toast Is Toast: Literary Humor Site Shuts Down Over Ad Revenue Woes. Retrieved from https://www.forbes.com/sites/shelbycarpenter/2016/05/13/the-toast-is-toast-and-its-devastating/#2845909a48f6
Henein, P. (2015, October 27). You Say “Tomaydo”, I Say No Copyright Infringement: Recipe Book Not An Original Compilation. Retrieved from https://www.casselsbrock.com/CBNewsletter/You_Say__Tomaydo___I_Say_No_Copyright_Infringement__Recipe_Book_Not_An_Original_Compilation
Pagé, M. (2018, October 2). Mauve Pagé. Presentation, Simon Fraser University Vancouver.
Nederkoorn, C. (n.d.). Should you write blog posts or email newsletters? Retrieved from https://customer.io/blog/blog-post-or-newsletter-content-marketing/