Author Archives: The Hockey Singh

Montreal Canadiens Rebuild Part 6

All images are from NHL 19.

Welcome to part six of the Montreal Canadiens rebuild in NHL 19’s Franchise Mode. Click here to catch up on part one, part two, part three, part four and part five. As mentioned last week, this week’s post will entail the remainder of the season simulation and hopefully a long playoff run.

 

Season Simulation

Upon simulating the remainder of the season, the Montreal Canadiens finished second in the division and conference, and fifth in the league with 102 points. E. Pettersson and F. Forsberg led the way offensively with 84 and 83 points respectively.

 

Playoffs Round 1

In the first round of the playoffs, the Canadiens faced off against the Tampa Bay Lightning. The game results were as follows:

Game 1: 3-2 OTW

Game 2: 2-1 W

Game 3: 2-1 OTW

Game 4: 4-2 W

This was a tight series as the score in the first three games only differed by one-goal. It could have gone either way, especially in the two games which went into overtime. Hopefully, our squad will take advantage of this quick series by resting and preparing for the next round.

 

Playoffs Round 2

In the second round of the playoffs, the Canadiens played against the Pittsburgh Penguins. The game results were as follows:

Game 1: 5-1 L

Game 2: 4-0 W

Game 3: 4-0 L

Game 4: 7-2 L

Game 5: 2-0 W

Game 6: 5-2 W

Game 7: 5-2 W

This was a long series where our team struggled in three of the first four games. However, they persevered and came through in game seven.

 

Playoffs Conference Finals

In the Conference Finals, the Canadiens played against the New Jersey Devils. The game results were as follows:

Game 1: 5-4 OTW

Game 2: 2-1 W

Game 3: 2-1 W

Game 4: 3-1 W

Similar to the first round against the Tampa Bay Lightning, this was a close series where the first three games only differed by one-goal. But the Canadiens were able to hang on and advance to the Stanley Cup Finals.

 

Playoffs Stanley Cup Finals

In the Stanley Cup Finals, the Canadiens played against the San Jose Sharks. The results are below.

This series went the distance, but the Canadiens were able to bring the Stanley Cup to Canada for the second year in a row in this simulation. Furthermore, T. Demko won the Conn Smythe Trophy while E. Pettersson posted 21-points in 22-games.

 

As promised in part one, The Hockey Singh has led the Montreal Canadiens to the Stanley Cup. Part six concludes the Montreal Canadiens Rebuild series. I hope you enjoyed reading it as much as I did playing and writing about it. Please share your comments and/or suggestions.

Essay Two – Blog Reflection

At the beginning of the semester when I was deciding on the topic for my blog, I was torn between travelling and hockey. I asked myself a fundamental question – why? Although I grew up like every other kid playing street hockey and buying and trading hockey cards with my friends, I always wanted a place to express my ideas and opinions and receive feedback and suggestions from like-minded people. Since I constantly found myself being approached by others for an opinion on what’s going on with different teams, players and hockey, in general, I decided to choose hockey over travelling. I did not want to limit myself to a specific team as I planned to discuss a variety of aspects within the sport. Also, I tried to avoid the potential for any issues similar to that of Matt Shea’s where some of his subscribers felt neglected when he was posting content that was “different.” However, I narrowed the primary focus of my blog to three aspects in particular. They are outlined below in my infographic.

I created this blog hoping that it would act as a non-political platform for hockey fans to connect. I planned to accomplish this by writing weekly posts about a variety of relevant topics in the hockey world to encourage readership. I anticipated that it would encourage hockey fans to discuss and debate opposing views openly. I intended to accomplish this by encouraging fans to share their thoughts and opinions at the end of each post and hoped to spark a conversation between them.

I imagined my public to be a sports-centric audience with a particular interest in hockey; this further branched into general sports/hockey fans, fans of specific teams, analysts, hockey players, fans of the NHL video game series and my friends and family. I have confirmed that my imagined audience is also my real audience by analyzing my followers on social media and by using Google Analytics. A primary example is Zach Boychuk who is a retired NHLer that follows me on Twitter.

My audience has strongly influenced my editorial decisions as I have tailored my content for them, while attempting to obtain additional exposure by writing about different aspects of the game. For instance, I have written about the video game NHL 19 and its Hockey Ultimate Team mode. I have also written about the San Jose Sharks, but recently I analyzed the local Vancouver Canucks from multiple angles including management and specific players. I believe that writing from these different angles will assist in developing new audiences while continuing to engage current readers. After receiving comments from Suzanne and my peers regarding my posts I have been adding to a long list of content to write about. These comments get me thinking and usually inspires me with some topics to write about in the future. I have spent the past six weeks rebuilding the Montreal Canadiens, as Suzanne requested, and recently led them to their first Stanley Cup since 1993 in the simulation.

Furthermore, I have catered my design decisions for my audience. I created a cool vibe to represent the atmosphere at a hockey game by using a shade of blue throughout my blog. I used light grey as the background colour to represent a sheet of ice. The header features clipart representing hockey so that readers know what to anticipate on my blog. To create familiarity for my audience, I used colours that are featured in the NHL’s logo in designing my website name. To ensure that my content was easily accessible, I made sure that my theme would enable me to add a featured image with the title and a brief excerpt with a read more and leave a comment button. This reels readers in and encourages them to engage with the content and comments from others. The sidebar adds to the accessibility as it conveniently links to my social media while showing viewers the most recent posts and comments, so they can quickly get caught up on what has been posted since their last visit.

The central value proposition of my blog is that I provide a unique perspective on different aspects of hockey for my public; this is similar to Don Cherry’s Coach’s Corner. I have received comments that are what John Suler (n.d.) describes as “solipsistic introjection.” Many hockey fans follow Don Cherry, and some have suggested that they assign a similar voice and image to my content. Moreover, in the future when my readership increases, I may consider creating value for hockey equipment companies by reviewing their products. While this is something to consider companies may be anticipating a positive review whereas my opinion may be the complete opposite. However, if I were to go this route, I would also feature affiliate marketing by providing readers with links to purchase the equipment.

Google Analytics showed that most of my audience is situated in the lower mainland, however, one reader is from Poland. I am hoping to expand readership globally by growing my brand on social media. Surprisingly, I also have more new visitors compared to returning visitors. I believe that this will be beneficial as I continue to grow my blog, but, of course, I hope that these new visitors will return in the future. Again, analytics will assist in this regard. The ability to track which pages are viewed the most is very helpful as it shows me what viewers are reading and which content I should be publishing more or less of. Also, due to the ability to track browsers, operating systems, devices, and their screen resolutions I will now be able to optimize my blog for these specific viewers. The user flow report provided me with an overview of how users navigate my blog – where they go first, what they do next and where they drop off. Understanding these elements will be beneficial to potentially re-organize my content. If viewers are flocking to a particular order when they view content, I believe that this could be a sign to re-order my blog to their convenience. In doing so, I will have to avoid “chasing a robotic approach to a human connection” as per Travis Gertz (2015).

Lastly, I will be continuing my blog past this semester and plan on elaborating my online presence by posting my written content on YouTube as a video. In doing so, I will link back to my blog so that viewers have multiple options to receive my content. I also plan on being more active on my social media channels during hockey games as I have found my audience to be active during these times. This will enable “new members to join as the old fade away” as mentioned by Erin Glass (2015).

References

Gertz, T. (2015, July 15). Design machines. Retrieved from https://louderthanten.com/coax/design-machines
Glass, E. (2015, December 11). Why we need Social Paper. Retrieved from https://commons.gc.cuny.edu/papers/45249/
Suler, J. (n.d.). The Online Disinhibition Effect. Retrieved from http://truecenterpublishing.com/psycyber/disinhibit.html

Process Post Week #12 – Community Guidelines

In my process post for week two, I outlined three specific goals for my blog. Essentially, I wanted to create a platform encouraging hockey fans to express their views and openly discuss and debate opposing opinions on relevant subjects. As I strive to achieve these goals, I intend to establish community guidelines to set boundaries that will ensure a positive environment on my blog. I, The Hockey Singh will moderate all comments before they are published onto my blog using the criteria outlined below.

1) Discussing and debating opinions is encouraged, however, it must occur in a civil manner where views are criticized and not users. Any form of discrimination or hate speech will not be tolerated. So, treat others how you would like to be treated.

2) Post relevant comments. Conversations can veer-off into many directions, however, comments that are deemed to be off-topic are not allowed. Additionally, comments that are advertising in nature or spam-like are not allowed.

3) If abusive or irrelevant comments are posted in error, they will be taken down as soon as they come to light. Lastly, the opinions expressed in the comments are not necessarily those of the blogger.

The guidelines mentioned above will promote a positive environment, and they will assist in attaining the goals outlined in my week two process post. I plan to implement my community guidelines as part of my about section so that they are readily accessible to readers.

Some of my community guidelines were inspired by CapFriendly.

Montreal Canadiens Rebuild Part 5

All images are from NHL 19.

Welcome to part five of the Montreal Canadiens rebuild in NHL 19’s Franchise Mode. Click here to catch up on part one, part two, part three and part four. As mentioned last week, this week’s post will entail a captaincy announcement, season simulation and much more.

 

Captaincy Announcement

The Montreal Canadiens are proud to announce that E. Pettersson is now the captain of their franchise. Additionally, F. Forsberg and E. Karlsson will serve as assistants.

 

Signings and Trades

With extraordinary depth and many players who could be lost on waivers since they have one-way contracts, there was a flurry of trades. N. Scherbak was traded to San Jose for R. Merkley and two late draft picks. B. Elliott was signed to a one-year deal to backup S. Bobrovsky. A. Lehkonen and J. Korpisalo were traded for draft picks. We received an immense upgrade on the blueline by acquiring B. Skjei from the Rangers in exchange for two first-round draft picks and T. Lindholm.

 

Lineup Analysis

Forwards: The team has four strong lines and minimal weaknesses up front.

Defence: There is a need for a top-four defender to fill the void on the second pairing as J. Ryan will not suffice.

Goalies: The team has two goalies who are very capable in their respective roles.

 

Season Simulation

I simulated until the end of November, just prior to December 1st, 2019. Surprisingly, A. Copp was still an unsigned RFA who would be an upgrade as a fourth line center for our team.  The Jets did not match the offer and due to the minimal salary involved no draft pick compensation was required. Upon inking A. Copp, I made a trade to fill the need for a top-four defender. J. Ryan and four draft picks including a first rounder were traded to Edmonton for D. Nurse.

 

Upon simulating into mid-February, it was apparent there were some players who were not interested in signing contract extensions with the team. These players included S. Bobrovsky, R. Murray, D. Brassard, J. Skinner and M. Domi. While a majority of these players had just been brought in, the lack of interest in signing an extension with a contending team worried me. I decided to explore trading these players and it resulted in a frenzy of trades.

 

New Lineup Analysis

Forwards: Stronger than ever.

Defence: No more weaknesses.

Goalies: A little bit weaker but still capable.

 

This team is in a win now mode. Tune in next week for the remainder of the season simulation and hopefully a long playoff run. Also, if you have any comments and/or suggestions please share them below in the comments.

Process Post Week #11 – Transmedia Integration

I have narrowed the media channels for my blog down to three, specifically, Twitter, Instagram, and YouTube. Currently, I am using Twitter and Instagram to share new posts that are on my blog. I have also started to experiment with tweeting during hockey games in hopes of viewers engaging with my tweets and viewing my profile which promotes my blog.

Recently during a Canucks game, I tweeted about a goal that Elias Pettersson scored and how it was reminiscent of Daniel Sedin. In a matter of minutes, this tweet garnered a lot of interest. However, the 5000+ impressions and 50+ likes only translated into a few viewers checking out my profile but I did engage in a brief conversation with a few people regarding my tweet. Through this experiment, I realized that I should tweet more often during hockey games to lift my Twitter profile to get more interest from hockey fans. After all many teams and fans are on Twitter.

Similarly, on Instagram, I am contemplating “going live” and doing reaction videos to hockey games and certain plays. While this can be done on both Instagram and YouTube, I have a larger following on Instagram compared to both Twitter and YouTube, so it would be more efficient in reaching my imagined audience which is active on all three of my current media channels. However, I do not want to neglect my YouTube channel. I am considering transitioning to more video posts than written content as it will enable me to increase the output of my content in less time as I find video editing easier and faster than proofreading. The content would be hosted on YouTube and embedded into my blog. This would enable me to provide content to both viewers of my blog and YouTube channel.

Although I am active in three media channels and have plans to further enhance my transmedia integration on them by increasing activity during peak times, there are many fans and teams on Facebook too. I am planning to create a page from my blog to increase brand awareness. I will likely post content similar to what I am posting on Twitter and Instagram. Essentially, I am currently active on three of four platforms primarily used by hockey fans and teams. I have plans to increase my activity on these platforms in addition to adding another platform to the mix.

Montreal Canadiens Rebuild Part 4

All images are from NHL 19.

Welcome to part four of the Montreal Canadiens rebuild in NHL 19’s Franchise Mode. Click here to catch up on part one, part two and part three. As mentioned last week, this week’s post will entail the results of the draft lottery, the draft itself, the re-sign phase, and, of course, free agency.

 

Draft Lottery

And the results are…

Obviously, we did not win the lottery, but luckily, we did not fall either.

 

Draft Day

After a few hours of viewing data on players provided by our scouts, I pinpointed eight players who I believe have elite potential.

I realized there was no player that was intriguing at ninth overall, so I viewed trading blocks around the league. To my surprise, A. Nylander was on the block in Buffalo. The following trade was made to acquire him and the 17th overall selection in this year’s draft.

Since the team had a plethora of picks and only eight players were being targeted, I deferred some late picks to next year’s draft. Luckily, I was able to find trade partners and we selected everyone who we had hoped for.

 

Re-Sign Phase

Korpisalo was inked a two-year $2.925M deal. H. Fleury signed a one-year “prove-it” contract valued at $1.575M. Similarly, R. Murray inked a one-year “prove-it” contract valued at $5.325M.

Olofsson, M. Reilly, N. Scherbak, M. McCarron, A. Lehkonen and C. Hudon signed contract extensions.

I. Scott, S. Walford, J. Tyszka, J. Ylonen, C. Hillis and J. Olofsson signed entry-level contracts.

 

Free Agency

This year’s free agent class featured many high-end players including E. Karlsson. Seeing that players of this caliber were available I decided that it was time to turn this team around and become a legitimate contender. Since the team was swimming in cap space, I offered contracts left, right and center. The most notable signings were E. Karlsson, M. Stone, S. Bobrovsky, A. Duclair, D. Brassard and J. Skinner. This resulted in many players being forced down the depth chart and players such as M. Reilly and C. Lindgren were now expendable and traded for draft picks. Upon reviewing the roster, it was evident that we still required better defenders as Karlsson would not suffice on his own. However, the team was also very close to the cap-ceiling. I explored an A. Shaw trade and was able to make the deal below to dump his contract. Surprisingly, we did not have to retain any salary. Even though we now had the cap space, there were not many quality defenders remaining in free agency. I was forced to sign J. Ryan to fill the void temporarily as options would now have to be considered on the trade front.

 

Tune in next week for a captaincy announcement, season simulation and much more. Also, if you have any comments and/or suggestions please share them below in the comments section.

Process Post Week #10 – Google Analytics

This past week I spent an extensive amount of time on Google Analytics and was surprised by the amount and variety of data being tracked from my blog.

While viewing real-time reports I did not see any data as nobody was viewing my blog at that time. To see these reports in action I decided to share my blog’s link with family and friends. Within a matter of seconds, I saw a spike in the number of active users and so I began to view the real-time reports. The location and traffic sources reports were not very helpful as I already knew the location of viewers and how they had accessed my blog. However, the content report was interesting as it enabled me to see what was being read and how many people were viewing my content.

This week I set up a goal to see how many readers view a series which I recently started. I have assumed the role of a general manager and I am attempting to lead my team to the Stanley Cup. I was ecstatic when I saw success in the real-time conversions report which showed that people were reading this series. I have found that setting up goals is a useful way to track certain aspects of my blog. I believe that this is something that I will continue doing to further enhance my blog. For instance, as mentioned in last week’s process post if I pursue sponsorships to monetize my blog, I will track those specific posts to see how readers engage with the content.

Moreover, most of my audience seems to be situated in the lower mainland, however, one reader is from Poland. I am hoping to expand readership by growing my brand on social media. Furthermore, I was surprised to see that I have more new visitors compared to returning visitors. I believe that this will be beneficial as I continue to grow my blog, but I hope that these new visitors will return in the future. Again, analytics will assist in this regard.

I was fascinated by the user explorer report as it provided a detailed analysis of a device’s path on my blog. The ability to track which pages are viewed the most is very helpful as it shows me what viewers are reading and which content I should be publishing more of or less. Also, due to the ability to track browsers, operating systems, devices, and their screen resolutions I will now be able to optimize my blog for these specific viewers.

The user flow report provided me with an overview of how users navigate my blog. Where they go first, what they do next and where they drop off. Understanding these elements will be beneficial to potentially re-organize my content. If viewers are flocking to a particular order when they view content, I believe that this could be a sign to re-order my blog to their convenience.

After diving into the analytics of my blog I look forward to spending more time viewing reports of interactions with my blog and hope to continue improving it by making it more interesting and engaging for readers.

Montreal Canadiens Rebuild Part 3

All images are from NHL 19.

Welcome to part three of the Montreal Canadiens rebuild in NHL 19’s Franchise Mode. Click here to catch up on part one and part two. As mentioned last week, this week’s post will entail a lineup reveal, captaincy announcement, season simulation and more!

 

Lineup:

Forwards

First Line: The first line features Forsberg and Domi who are being centered by Pettersson. While Forsberg has established himself as a first line player, I have decided to push Pettersson and Domi to play on the first line even though they are better suited for the second line. While splitting up this trio would create more balance within the lineup, we currently lack players who could fill the void on the first line.

Second Line: The second line includes Shaw, Cammalleri, and Jurco. Hopefully, Shaw will benefit from the increased ice-time which will make trading him away more viable. While Cammalleri is listed as a winger he has exceptional faceoff stats, so he will be the second line centre for the upcoming season. I believe that Jurco has some untapped potential and can still grow as a player. The opportunity on the second line may help in this regard.

Third Line: The third line features Lehkonen, Kotkaniemi, and Hudon. This line could have easily been our second line for the upcoming season, but I felt the need to shelter these players since they do not have as much experience. However, the door is not shut for them to move up. If they continually improve as the season progresses a promotion is likely.

Fourth Line: The fourth line includes Upshall, Vermette, and Jokinen. These three players are currently filling the holes in our roster.

Defence

First Pairing: The first pairing features Murray and Ouellet. While Murray is a top-four defenceman I am hoping that he will benefit from first pairing minutes so that he can become a bonafide top-four defender. Similar to Jurco, I am hoping to see some growth in Ouellet’s play as the season progresses.

Second Pairing: The second pairing includes Reilly and Bieksa. This pairing has been designed similar to the fourth line which has players who are filling holes in the roster.

Third Pairing: The third pairing features Fleury and Mete. Similar to the third line these two players are being sheltered and will move up in the lineup as they improve.

Goalies

After playing behind Bobrovsky for a few seasons, Korpisalo now has the opportunity to assume the starting role. But Mason has been brought in to ensure some friendly competition between the two players.

 

Captaincy Announcement

As a rebuilding club that is headed in a new direction, the Montreal Canadiens would like to announce that we will not name a captain for the upcoming season. However, we will have a leadership group of three assistant captains which include Pettersson, Forsberg, and Murray.

 

Season Simulation

I planned to simulate the game until the trade deadline and then take a look at how well our team is doing and potential trades. However, the simulation was interrupted at the end of January as Wotherspoon had been placed on waivers by the St. Louis Blues. I decided to place a claim as he would some defensive depth to the team. Now at the trade deadline, an offer came from the LA Kings for Stoner. They offered a 6th round pick in 2019. Since we had picked up Wotherspoon, Stoner had become expendable and the trade was accepted. Moreover, I attempted to locate a trade partner to take on Shaw’s contract, however, I did not find any takers. Furthermore, I also noted that Lehtonen was still a free agent and was being pursued by the Toronto Maple Leafs. It seemed that they were looking to add some goaltending depth for a playoff run. So, I viewed their trading block and traded Mason for Scott and two draft picks in the 2019 draft. This enabled us to acquire a legitimate goaltending prospect, but we were now left with a void behind Korpisalo. I offered Lehtonen a one-year $5-million-dollar contract to backup Korpisalo and he accepted.

The team finished the season with a record of 39-38-5 and 83 points. We were 7th in the division, 12th in the conference and 23rd in the league. Although the team performed poorly, Pettersson won the Calder Memorial Trophy as the most proficient first-year player in the NHL. Although we did not make the playoffs, the Stanley Cup returned to Canada as the Toronto Maple Leafs won it in five games against the Dallas Stars.

 

Tune in next week for the results of the draft lottery, the draft itself, the re-sign phase, and, of course, free agency. Also, if you have any comments and/or suggestions please share them below in the comments.

Peer Review #3 – Piece of Cake

I had the opportunity to review Anissa’s blog, Piece of Cake. The name of the blog is very clever as it fits well with the content. I applaud her on taking this commonly used phrase and making it meaningful by creating relevant content.

I would suggest adjusting the tagline so that it states “tips and tricks for event planning on a budget” instead of “tips and tricks to party planning on a budget” since the content encompasses more than just parties as it includes birthdays, weddings and holidays. With the adjusted the tagline, it would create a transitional flow with the about me section as the tagline and the first paragraph of this section would be more connected. The remainder of the about me section provides a personal perspective as to why she has chosen this topic for her blog. It is evident that she is passionate about and has a strong interest for event planning. This passion is essential in marketing her blog to her intended audience since this is what separates her blog from others. Unlike Toast which did not have a clear mission statement, Anissa’s tagline acts as a mission statement as it lets readers know what the objective of her blog is (Carpenter, 2016).

Moreover, consider removing the home category since clicking on the name of the blog, Piece of Cake, directs readers back to the homepage. Also, the usage of three different shades of grey on the homepage makes the page seem busy. I would suggest using two consistent shades, a light, and dark grey so that this ensures what Mauve Pagé called unity through colour consistency (Pagé, 2018). Furthermore, the aqua on the homepage seems out of place since it was only used once. I would suggest incorporating more of this colour so that it creates what Mauve Pagé called rhythm (Pagé, 2018). Changing the colour of the “subscribe to newsletter” button from grey to aqua when a viewer is hovering over it would be a subtle yet effective way to accomplish this.

The ability to let readers subscribe to a newsletter is great. I would suggest adding a brief description of what the newsletter will entail so that potential subscribers know what they are signing up for. I applaud Anissa on setting this up as it is a great way to establish readership of her blog. Additionally, it will strengthen her relationship with her audience (Nederkoorn, n.d.). Although it is a rare commodity to see someone actually read a privacy policy, I did not see a way to access it on Anissa’s blog; this may deter readers from subscribing.

A social media presence is a great way for people to discover and share Anissa’s blog, however, since the accounts are not very active, they are taking up valuable real estate on her homepage. If she decides to keep these icons, I suggest moving them closer to the about me section so that after reading about her users are more inclined to visit and follow her on social media. Currently, the icons are situated in a spot where they seem out of place with a large amount of white space above and to the right of them.

Moreover, I enjoyed the content posted on Anissa’s blog as I found the post about Pumpkin Carving Stencils to be very useful as I had never considered poking small holes and using a stencil to carve my pumpkin. I wish that I had viewed her blog earlier so that I could have implemented this a few weeks ago for Halloween, but I will definitely keep this in mind for next year. Additionally, there was a post which seemed to be missing as I received a page not found error; this was the Toasted Pumpkin Seeds Recipe. However, the Perfect Pumpkin Pie Recipe reminded me of an article which dealt with the legalities of copyright for a recipe book (Henein, 2015).

Overall, I found the content to be clear and concise; this is very helpful because when you are planning an event there are many things to do in preparation of it, so time is of the essence. I believe that it is very helpful to have the content structured in this manner so that readers know exactly what they need to do and still have ample time to prepare.

In Anissa’s process post from week six, she mentioned that her intended audience is young and middle-aged women. However, I think that her intended audience encompasses many more people especially since there is a variety in the content which she is publishing. I believe that her intended audience and entails anyone who is planning on celebrating a birthday, wedding or holiday and is looking for tips and tricks. Regardless, the content is relevant to her audience.

When it comes to the usability of the blog, I recalled Mauve Pagé’s presentation where she mentioned that a seamless experience across all platforms holds high importance for viewers (Pagé, 2018). With this in mind, I viewed Anissa’s blog on my phone and noted that her entire blog was well optimized for mobile devices. Additionally, it features quick loading times which also holds value for viewers. Lastly, I would suggest adding a site icon so that when viewers pin the blog to their browser it is easier for them to identify the blog.

Ultimately, Anissa’s blog has been designed in a way which makes the content appealing for her audience. If you are interested in reading more, click here!

 

References

Carpenter, S. (2016, May 13). The Toast Is Toast: Literary Humor Site Shuts Down Over Ad Revenue Woes. Retrieved from https://www.forbes.com/sites/shelbycarpenter/2016/05/13/the-toast-is-toast-and-its-devastating/#2845909a48f6

Henein, P. (2015, October 27). You Say “Tomaydo”, I Say No Copyright Infringement: Recipe Book Not An Original Compilation. Retrieved from https://www.casselsbrock.com/CBNewsletter/You_Say__Tomaydo___I_Say_No_Copyright_Infringement__Recipe_Book_Not_An_Original_Compilation

Pagé, M. (2018, October 2). Mauve Pagé. Presentation, Simon Fraser University Vancouver.

Nederkoorn, C. (n.d.). Should you write blog posts or email newsletters? Retrieved from https://customer.io/blog/blog-post-or-newsletter-content-marketing/