I have narrowed the media channels for my blog down to three, specifically, Twitter, Instagram, and YouTube. Currently, I am using Twitter and Instagram to share new posts that are on my blog. I have also started to experiment with tweeting during hockey games in hopes of viewers engaging with my tweets and viewing my profile which promotes my blog.

Recently during a Canucks game, I tweeted about a goal that Elias Pettersson scored and how it was reminiscent of Daniel Sedin. In a matter of minutes, this tweet garnered a lot of interest. However, the 5000+ impressions and 50+ likes only translated into a few viewers checking out my profile but I did engage in a brief conversation with a few people regarding my tweet. Through this experiment, I realized that I should tweet more often during hockey games to lift my Twitter profile to get more interest from hockey fans. After all many teams and fans are on Twitter.

Similarly, on Instagram, I am contemplating “going live” and doing reaction videos to hockey games and certain plays. While this can be done on both Instagram and YouTube, I have a larger following on Instagram compared to both Twitter and YouTube, so it would be more efficient in reaching my imagined audience which is active on all three of my current media channels. However, I do not want to neglect my YouTube channel. I am considering transitioning to more video posts than written content as it will enable me to increase the output of my content in less time as I find video editing easier and faster than proofreading. The content would be hosted on YouTube and embedded into my blog. This would enable me to provide content to both viewers of my blog and YouTube channel.

Although I am active in three media channels and have plans to further enhance my transmedia integration on them by increasing activity during peak times, there are many fans and teams on Facebook too. I am planning to create a page from my blog to increase brand awareness. I will likely post content similar to what I am posting on Twitter and Instagram. Essentially, I am currently active on three of four platforms primarily used by hockey fans and teams. I have plans to increase my activity on these platforms in addition to adding another platform to the mix.