Within the prompt of this week’s process post, I will evaluate it from the standpoint of a creator and a user.
Analytics have proved to be very useful for many to strategically develop engaging content to share. Back when I was active on my fan Instagram account I would use the analytics to discern that 12pm was the best time to post. Additionally, I was able to garner from engagement data that 6 images in a collage worked best for my theme. However, when I was working my co-op jobs as a digital marketing assistant — analytics rarely factored into any actionable strategies. What usually happened was that analytics were just to be reported to the bosses. Personally, I find analytics to be an insightful tool, however it should not inform everything a content creator does.
On the other hand, when it comes to my experience as an end user — analytics about me cause anxiety. It is a modern dilemma amid the digital age — that everything we do is trackable and is providing data to various companies. I find myself outraged when I come across toxic social media posts in my feeds. I ask myself: why is the algorithm showing me this? I subsequently block these accounts, however I fear that going threw that extra step to block toxic social media accounts is actually feeding the algorithms to show me more of these types of content. Additionally, I am a very private person, so it is always stressful visiting sites and handing out my personal information. I recognize that this is the digital world we live in, but it is definitely tiresome and even worrisome.
Within the prompt of this mini assignment, I have created this infographic to illustrate my online self.
It was very easy to discern that YouTube takes up most of my online usage. Even when I am doing something I always have a YouTube video on in the background.
Social media was also very easy to identify as a major time consumer when online. Platforms like Twitter, TikTok, and Instagram are always being checked. Whenever I bored the first thing I do is check social media. Worse then that, the first thing I do when I wake up is go on social media.
Next was gaming. I am an avid gamer so this was a no-brainer. In my free time I will usually be playing a multiplayer game like Destiny 2, League of Legends, Valorant, etc.
Penultimately, movie and television streaming services come up next. Admittedly, this use to be much higher; but in recent years my usage of streaming services like Netflix have dwindled. I mostly just use them to watch new episodes of shows. I rarely binge watch anymore.
Finally, web browsing is an all encompassing umbrella for general internet usage. Whether this be online shopping, researching something, etc.
In a world that is becoming increasing materialistic and places a huge emphasis on convenience, we should turn our attention to the topic of “needs vs. wants”. Our generation owns…
Building My Website’s SEO
This week (Week 10) we looked at the importance of a SEO. Essentially a SEO can be defined as search engine optimization. Websites and pages with “good” SEO tend to rank higher in search engine and appear within the first page of one’s results. One of the goals for my website is for it to appear as one of the first things if someone were to search for “Marylou Villegas”.
To try to achieve this goal, I went ahead and installed the plugin “Yoast SEO” onto my site. Aside from the multitude of features to optimize one’s website, they highlight 4 essential elements located in a Yoast SEO sidebar. These include:
- The focus keyphrase
- The readability analysis
- The SEO analysis
- The Google preview
Hopefully, the inclusion of these 4 elements while creating blog posts will help my website’s SEO on search engines will improve!
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