Author Archives: Stranger in Vancouver

Summary for Christina and Suzanne

Thank you both for leading us even though it’s still an untidy COVID-19 semester, and I captured a category that shows that all my posts are complete.

Then take care until we meet next semester!

Week 12. Essay 2

As an international student, I introduced the information that I have experienced and was really useful, and the publishing minor that would be unfamiliar to public if they were not a major in that department. It can be comforting for an international student like me, it can be important information for those who dream of becoming an international student, it can be helpful for a newbie who just entered the SFU, or it can be a space to help parents of international students understand. So my target audience will be 18 to 50, that is, students to parents. I provide as concise and core content as possible, so I write in multiple paragraphs with a large representative image of the information. Although YouTube and TikTok and other visual media and short form contents are popular these days, I thought people who are more familiar with writing than videos if they are a group that visits blogs and reads this article in my blog. Therefore, in order to improve readability, I did not use multiple fonts, but only mark as a bold for necessary parts. What I found from the statistics was that Vancouver, Burnaby, and Coquitlam accounted for the largest portion of my subscribers, nevertheless the percentage of viewers in Korea was still high. This means I still less posting and lacking than other Canadian contents, but I dare to guess that I searched by more in Korea because it was more efficient than the information they could find in Korean blog.

At the beginning of the semester, I thought this class was just an easy one. A lot of people referred to this class as GPA Booster, and I came in this class for 50% of I wanted to get good credit, and 50% of practice as a digital marketer. But this class that I went through myself was the opposite. At first, I didn’t think seriously about this class because I thought that grades would follow if I just recorded the field of interest. However, as I continued to learn about various topics such as copyright, design, and journalistic ethics, I realized that this was not just writing a few words in somewhere. From the moment the article is written on the Internet and I press the publish button, my article is essentially recorded on the Internet and becomes something that can never be erased. People often think that this new media content is less responsible and easier to delete than books, but in fact, you can burn the books all down, but you have to be more responsible because the content on the Internet is spreading so fast that it’s written somewhere in the log.

The most interesting academic thing during the lecture was that the idea or method did not fall under copyright. I thought the idea would naturally be protected by copyright. “Ideas, methods, and systems are not covered by copyright protection. According to the US Copyright Office, Circular 2, this covers quite a few things including making, or building things; scientific or technical methods or discoveries; business operations or procedures; mathematical principles; formulas, algorithms; or any other concept, process, or method of operation”. (U.S. Copyright Office, 2022)

Beside the academic stuff, two of the most important lessons I learned during the semester were, first, to develop a sense of responsibility as an online publisher. The responsibilities of online publishers are very much debated. There is a rampant trend of posting controversial articles or photos on the Internet at random and deleting them as if nothing happened. Some argue that stronger legal sanctions are needed than at present in order for social networking services (social media), blogs, Internet community, and news comments with many users to be “purified.”( Reyman, & Sparby, 2020)

The second lesson is able to develop a habit of recording. If I had asked to run this blog while studying and part-time for a semester, I would never have done it. However, thanks to the pressure under the title of assignment, I was able to post every week, which I think helped me develop my writing skills. Also, as a reader, as a writer, I think three peer reviews were an opportunity to become a mature content creator and content consumer in that I evaluate other people’s blogs from various perspectives and also my blog is evaluated. It is really meaningful to have such an experience in the era of online content flooding, and I am confident that it will be a big manure for the digital contents work I will do in the future.

References

Friend, & Singer, J. B. (2007). Online journalism ethics : traditions and transitions / Cecilia Friend and Jane B. Singer. M.E. Sharpe.

Karlsson, Clerwall, C., & Nord, L. (2017). Do Not Stand Corrected. Journalism & Mass Communication Quarterly, 94(1), 148–167. https://doi.org/10.1177/1077699016654680

Reyman, & Sparby, E. M. (2020). Digital Ethics (2nd ed.). Routledge. https://doi.org/10.4324/9780429266140

What does copyright protect? What Does Copyright Protect? (FAQ) | U.S. Copyright Office. (n.d.). Retrieved April 4, 2022, from https://www.copyright.gov/help/faq/faq-protect.html

Week 12. Community guidelines

This space is filled with the challenge of international students. Correct the wrongs but refrain from reckless criticism.

-Welcome to everyone’s comments. But sexy or unethical comments can be erased at any time.
-Illegal ad comments can be deleted at any time.
-Do not repost the contents of the blog without consent.

by Lauren Seo, 2022.04.04

Week 11. Transmedia and myself

I ran a digital marketing position on Instagram three times. The first was an earring shop, the second was an Alzheimer’s charity event, and now a restaurant called Sushi Mura produces content. Therefore, Instagram is the most familiar tool for me. Therefore, I will focus on Instagram except for blogs.

But aside from this, if you want to try something fresh, it’s probably a clubhouse. I want to host a podcast containing tips and joys and sorrows of international students someday. Currently, the clubhouse seems to be quiet after the bubble has fallen, so I think it is a good platform for beginners like me to try with small guests without any burden.

Actually, I am the club manager who made the clubhouse SFU club, but I have never made a room because there are many people. If I have a chance, I want to try it!

Week 11. All about Vogue, my favorite magazine 2

Looking at the cover of <Vogue>, it can be seen that it reflects the current media and design trends well. <Vogue> seems to understand what to sell and how to sell best. If you look at the history of changes on the cover of “Vogue”, you can see photos that reflect the best high-end fashion trends from detailed artistic images. By providing readers with artists, trends, and high-end cultures that can represent the best high-end fashion of the time, Vogue shows that it is the leader in high-end fashion in name and reality. For readers to trust <Vogue>, the contents of sponsors and promotions must also feel related to the overall visual image of <Vogue>. In a similar context, to most efficiently build content in digital media, video content, a means that can most effectively affect readers of <Vogue>, which is sensitive to visual images, is also actively used. The digital team of <Vogue> is playing the same role as a creative agency as a branding strategy that focuses on content development using the advancement of visual images. In addition, “Vogue” is a renowned fashion magazine in the fashion world, focusing on creating the best content by fully utilizing the network with the world’s fashion artists (photographers, models, art directors, etc.). <Vogue> seems to cite Instagram as the most effective and efficient medium among various social media platforms in raising brand awareness. They have 2.1 million followers post 1,026 posts and are very active. However, they receive nearly 10,000 “likes” without any hashtags due to their public symbol of the trend itself. <Vogue> has been building aggressive marketing strategies through new media and means without missing the trend of digital media development. In addition, the print version of the magazine, a classic version that symbolizes the best composition and editing power, has not been neglected, and through constant change and evolution, it has continued its reputation as a “fashion textbook.”

Fashion magazine covers have a huge impact on sales for the month. If you go to a bookstore, you can’t read all the magazines and you have to judge only by the cover and gift to see if they are worth buying. Therefore, in the case of Korea, where I frequently encountered Vogue, they presented more colourful covers and fruitful gifts during economically unstable times. Considering that magazines are essentially advertising books, I think magazines should accurately predict consumer sentiment and economic conditions. Therefore, the cover of a fashion magazine can be seen as one of the most accurate symbols reflecting the economic situation, and due to the recent coronavirus, Vogue has been using a more colourful cover. One of Vogue’s oldest hook-up methods is to frequently present gifts that are more expensive than magazine prices, attracting young adult women. Vogue is already welcome to collaborate with various brands such as Cosmetics and Living, which have a price range because it has a large ripple effect on the brand itself. These Vogue covers are decorated by the hottest of the time and registered on the cover of Vogue is the dream of all celebrities. As such, they actively collaborate with companies and models, which often leads to fandom purchases. This is a relatively small means of income caused by the growing fandom culture, but it will be more effective than presenting an appendix to a magazine. In the case of Korean Vogue, an event was also held to collaborate with messenger apps such as WhatsApp in North America called Kakao Talk to conduct photo shoots for the general public. As such, Vogue is no longer only complacent to fashion people but is also expanding its scope to the public.

References

Dennaya, & Bram, B. (2021). LANGUAGE STYLE IN FASHION ADVERTISEMENTS OF ONLINE VOGUE MAGAZINE. JOALL (Journal of Applied Linguistics and Literature), 6(2), 277–289. https://doi.org/10.33369/joall.v6i2.14549

Kazanjian, & Bowles, H. (2017). Vogue: the covers / by Dodie Kazanjian ; foreword by Hamish Bowles. (Updated edition for Vogue’s 125th anniversary.). Abrams.

Watson, A. (2021, July 1). Vogue: Monthly reach by demographic UK 2020. Statista. Retrieved February 1, 2022, from https://www.statista.com/statistics/380962/vogue-monthly-reach-by-demographic-uk/

Week 12. Mini Assignment 6 (gif)

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OEB’s lobster and shrimp crepe, it’s my cup of tea!

Week 11. Peer Review 3

My peer I’m going to review today is Aliya Hussain, the publisher of “Archived By: Khrshd“. The blog topic is fashion and I was worried that it could be a rather difficult topic for me, who is not very interested in clothes other than my favorite outfit style which is just dress. Nevertheless, she organized it neatly through various photo examples, making it possible to see fashion illiterates like me at a glance.

Author’s point of view

She created a black and white blog like me and is supposed to be pursuing minimalism. The reason why I assumed is that her font and design are very simple, for example she used only one type of fonts and she used two colours on the blog. She used many images to fit the visual theme of fashion, which makes it easier for her to guide her fashion to readers. I uploaded all the pictures one by one with big size because there were a lot of informational articles. However, in her case, the big difference from me is that she posted nine photo forms, which are mood board-like Instagram styles with small size, so that people can see what kind of feeling she is pursuing briefly.

The reader’s point of view

If we look at her About column, you can guess that she will write a post about “silhouette and various color palettes.” However, there was no explanation for the blog name KHRSHD, so I felt it was lacking of information. (Maybe I was not able to find the information but there’s no mention about name on her About section which is it supposed to described it in.) For reader’s side, the blog is well organized in a neat image. However, if there is anything to be desired, some posts on her menus are not well linked. For example, if you look at peer reviews, nothing is posted on her post. But in fact, when I searched up the post with the key word “peer review”, she has already written two peer reviews. It means that she already uploaded the assignment but just forgot to connect with the correct menu. The blog is very user-intuitive and offers an easy-to-use design, but I dare advise her that she didn’t accidentally place some posts under the right menu and explain about the blog title’s meaning.

Anyone who are interested in fashion industry or influencer, I recommend you to take a look this blog! I had to find her shortcomings for the assignment, but in fact her blog is more than enough to inspire fashion.

Week 10. Google Analytics and Adsense

When I started my blog, the two things I expected the most were practicing Google Analytics and applying AdSense through my own blog. But my blog is already being rejected for a third time for Google AdSense, either because it went through trial and error from the beginning or because I was doing something wrong. Maybe it’s because the number of people who see my blog is still small, and the blog posting is small?

If I go to the next tutorial, I want to ask other friends. As a person who dreams of becoming a marketer, I think it is very interesting to see advertisements go into the space I created.

Week 9. Mini Assignment 5 (infographic)

Week 10. All about Vogue, my favorite magazine

Most people say that real books are on the decline. Nevertheless, the reason why I learn publishing comes from the diversity that magazines give. Vogue, one of my favorite magazines, is a magazine that I regularly subscribe to to to read trends even though I am not very interested in fashion. Today, I would like to explain that this post is not simply a photo book full of advertisements.

The word Vogue means “style” in French. In December 2006, book critic Caroline Weber described it as the “world’s most influential fashion magazine.” Vogue is a fashion magazine that can be comfortably accessed by the public as well as fashion experts, has a long history and is highly recognized. From April 2019 to March 2020, Vogue magazine (in print and online) reached nearly 2.7 million people in the United Kingdom, including nearly two million women. Vogue Magazine has a significant influence and impact on fashion beyond simply introducing fashion trends or showing the latest high-end fashion advertisements. “Vogue” symbolizes the fashion itself. <Vogue> is also referred to as a “fashion bible” because trend-sensitive readers provide a list of what will happen or wish lists in next season’s fashion. It is great that the content from the brand “Vogue” had enough influence to control the fashion industry. It is possible for <Vogue> to build such a brand because there was a marketing strategy based on constant effort, passion, and creativity.