Kelly’s website, KellyinSaturn, also known as Love, Kelly – is an amalgamation of honesty, creativity and honesty. The theme may seem dark- topics of self harm or abusive relationships, but Kelly does an excellent job of combining these topics with her own thoughtful drawings and provides resources for the reader.
Kelly’s marketing of “A journey in self-care 23 years in the making” describes the overarching theme of the blog and entices the reader to keep exploring the page, which I imagine helps her amount of page view time for her analytics!
Prior to writing this, Kelly’s blog had a darker colour theme, and a lighter font colour, making it a tinier bit harder to read on the eyes, since then Kelly has lightened her colour scheme, which I think looks more cohesive now, and has darkened the font which makes it easier to read. I would say that Kelly should increase the font size- however her blog posts are quiet lengthy, which makes the smaller font more cohesive. Kelly also pointedly puts effort in making the images that she draws correlate with the blog post itself; the colours are from a similar pallet and I love how Kelly has created sequences in her drawings to show or mark progress and growth!
My feedback for Kelly is partially based on my inability to view her branding canvas- I can’t see her goals for her blog but I imagine they are about helping people and reaching an audience of people going similar experiences. This website can be very helpful for those it can reach if Kelly is to broadcast it more widely. If Kelly linked some social media, a contact form or an email for people to reach her I think she can help a wider audience of people. This is also part of the issue with her “personal projects” page- Kelly’s site would flourish if she marketed her projects on her site as a form of reaching her audience through personal interest and relatability.
In terms of monetization I think Kelly could run some Adsense eventually – but also get sponsorships from both self care companies and drawings/ art brands if she wanted to! This site has many cool opportunities that I think Kelly could pursue if she wished.
I really enjoy the concept of Kelly’s site and I’m excited to see where it goes! Thank you for sharing and for your vulnerability, Kelly!
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