Kelly’s website, KellyinSaturn, also known as Love, Kelly – is an amalgamation of honesty, creativity and honesty. The theme may seem dark- topics of self harm or abusive relationships, but Kelly does an excellent job of combining these topics with her own thoughtful drawings and provides resources for the reader. 

Kelly’s marketing of “A journey in self-care 23 years in the making” describes the overarching theme of the blog and entices the reader to keep exploring the page, which I imagine helps her amount of page view time for her analytics!

Prior to writing this, Kelly’s blog had a darker colour theme, and a lighter font colour, making it a tinier bit harder to read on the eyes, since then Kelly has lightened her colour scheme, which I think looks more cohesive now, and has darkened the font which makes it easier to read. I would say that Kelly should increase the font size- however her blog posts are quiet lengthy, which makes the smaller font more cohesive. Kelly also pointedly puts effort in making the images that she draws correlate with the blog post itself; the colours are from a similar pallet and I love how Kelly has created sequences in her drawings to show or mark progress and growth! 

My feedback for Kelly is partially based on my inability to view her branding canvas- I can’t see her goals for her blog but I imagine they are about helping people and reaching an audience of people going similar experiences. This website can be very helpful for those it can reach if Kelly is to broadcast it more widely. If Kelly linked some social media, a contact form or an email for people to reach her I think she can help a wider audience of people. This is also part of the issue with her “personal projects” page- Kelly’s site would flourish if she marketed her projects on her site as a form of reaching her audience through personal interest and relatability. 

In terms of monetization I think Kelly could run some Adsense eventually – but also get sponsorships from both self care companies and drawings/ art brands if she wanted to! This site has many cool opportunities that I think Kelly could pursue if she wished. 

I really enjoy the concept of Kelly’s site and I’m excited to see where it goes! Thank you for sharing and for your vulnerability, Kelly!

The post Peer Review #3! appeared first on Above&Byonkers.

Here is my Personal Branding Canvas for Publishing 201 – this is to provide full transparency for my peers and readers!

I am always willing to hear any feedback or support!

The post Brand Canvas – Iteration Two appeared first on Above&Byonkers.

In this week’s peer review, I was assigned to Edelweiss’ website http://letterelle.com/ and I immediately fell in love! The clever title and unique colours immediately draw the viewer into the site. Her “about me” section explains where the title came from and why it’s extra special and unique to her as a moderator. My only wish for Letter Elle is that it went on to explain “All Things Y2K and Hallyu” as the opening page reads. Like I said, I love the colours and lay out of Elle’s site, and my suggestion would be to explain the meaning behind the Y2K content in the “About Me” section since it is a common theme of the website itself. 

The niche-ness of Elle’s post’s make her website interesting and engaging, and personable, as if you really are conversing with Elle. For the posts themselves, I wish Elle would put her own twist or opinion, in lieu of general pop music content. Because the bands she has posted about aren’t as mainstream as pop bands, my suggestion would be for Edelweiss to explain why they mean so much to her. 

I see Elle has a pending post titled “So…Why Y2K?” which is an awesome play on words! I am so excited for this post as I imagine it will address my previous concerns. My suggestion would be to put this on the main page for viewer accessibility. 

I really enjoy the small quirks Edelweiss has placed in her site, like the “Mmmm…” on the search barand the “Recent Posts” on the right of the site. I am SO excited to read her forthcoming letters. 

I really enjoy the direction Elle is going in, she’s chosen such an interesting and unique theme, and I’m so excited to see how all of her posts end up intersecting. It’s really smart to play on the Y2K current trend and the rise of Korean dramas and music. You can tell who Elle’s target audience is, and once she has more content up I am so sure it will take off as a fun, quirky, informative and personable site! Thank you Elle!

The blog I am reviewing today is http://www.hannahelizabethj.com// . Hannah’s blog (hannahelizabethj.com) is focused on social media promotion, primarily Instagram and TikTok, and how to grow and market yourself on each respective platform. Hannah has chosen a monochrome, white and neutral-coloured theme. I think this accomplishes the “look” she is trying to market, and her use of images pushes her image of wellness and exploration as well. Hannah also uses many smiley face images, both in her header and at the end of her “about me” page, which shows the platform of positivity that she is trying to promote. 

Hannah’s most extensive post is her “about me” where she explains the number of garnered followers she has gained during the pandemic- without telling us how. I think this is a good marketing tactic to promote people to actively follow along as she, metaphorically, reveals more to her followers. She also ambiguously alludes to being in the “industry” which invites the curiosity of the reader to stick around and be part of something that can be considered difficult or exclusive. Her about me section is informative while also engaging. 

Hannah’s use of images help promote self care and wellness as she markets images of herself, visibly happy and pleased, showing her viewers/ readers that her methods for success and wellness do work. By showcasing a healthy and carefree lifestyle Hannah is inviting her readers to mimic her choices and read her future blog posts on how to achieve this success and happiness. 

Hannah emphasizes the quickness of which her following came to her, showcasing and branding herself as a successful and business brand-creator. By emphasizing how fast she accomplished her goals, Hannah is promoting instant success for her followers.