Monthly Archives: March 2023

PROCESS POST——Revisiting Analytics , SEO

Following the previous discussion post, this week’s reading by Hollingsworth (2021) focused on the need for business brands to incorporate the marketing aspect: SEO (search engine optimization). Hollingsworth uses visuals and statistical data to defend why the use of SEO works to benefit businesses. As a tool for marketing, SEO works to improve the position and market awareness about the presence of the brand. Hollingsworth (2021) exemplifies this when he mentions that SEO improves the visibility and the searchability of a brand’s website.

Previously we also discussed Gen Z apps, which are popular with the masses and I do use popular apps on a regular basis. For example, Tik Tok, Spotify, Instagramd, etc.

Hollingsworth (2021) reading also reveals to its readers that Google owns the biggest share in the search engine market with 92.26%, followed by Bing (2.29%), Yahoo (1.52%), and Baidu (1.47%); not that these other companies do not provide visibility but Google owns a bigger share. One of the factors responsible for this trend is Google’s ability to provide the most positive user experience.

As a digital platform user, I agree with this report that Google remains the largest search engine market shareholder. Whenever I am searching for information, even if it’s to make a purchase or for academic studies, I prefer to use the Google platform. In addition, I agree about SEO because anytime I am searching for information, even if it’s about buying an item, I focus on the list of businesses whose information is provided at the top of the engine. I have realized about local optimization is terms of brands targeting its market because I find myself seeing ads for businesses that are close to where I live.

Speaking of SEO, Data.ai. (2022) introduces the concept of App Store Optimization (ASO) where the study examines the most searched for keywords in the iOS App stores. In looking at the keywords searched most, Zoom stands at the top, followed by Google meet, and LinkedIn as per the nations examined (Data.ai., 2022). That spells to the reason why Zoom is the most downloaded online meeting platform followed by Google meet. As per the SEO concept, the iOS App store is more likely to suggest Zoom (at the top) to searchers as more preferable compared to the other online meeting platforms.

I have previously heard of the word SEO but I had not looked at it in terms of the local optimization as well as app optimization, which means this module has expanded my knowledge in the field.

Reference:

data.ai. 2022. State of Mobile 2022

Hollingsworth, Sam. April 13, 2018. “12 Reasons Why You Business Absolutely Needs SEO.” https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close

The post PROCESS POST——Revisiting Analytics , SEO first appeared on My blog.

PEER REVIEW #3

Shannon’s blog : https://littlefeatheradventures.com/

For my third peer review, I was assigned to review Shannon’s website.

When I clicked on Shannon’s website, I was captivated by her theme. “Little Feather Adventures” made me think that her life was full of stories. I guessed correctly that Shannon mentioned in her profile that she is a traveler and loves to explore. I was driven by Shannon’s description to explore the beauty of nature.

Shannon’s website as a whole looks clean and neat. In particular, I think the logo designed by Shannon is very interesting. And the site has a pleasant color scheme and an easy-to-navigate layout. The header image is compelling and gives visitors an idea of what the blog is about.

I noticed that Shannon has a back to home button in the middle or top left of each post, which provides a lot of convenience for readers.

I saw the video of Shannon’s design with DALL-E in Mini Assignment #4. It made me marvel again at how powerful it is and how great the color scheme is.

But as I clicked on Shannon’s post, I saw text filling the screen, and I suggested trying to change the font, or the layout structure of the text.

But Shannon’s content is more worthy of my attention, as mentioned in the article “How to Survive the Digital Apocalypse”, “The content should speak to the few The content should speak to the few people who can identify with this personality because this is the only audience that matters.” I agree with this statement, and Shannon does the same thing in her content posts. For example, by doing her research and then popularizing some of the knowledge and things that we don’t commonly see. I think that’s great content.

In Shannon’s process post 5, she says, “In my own digital garden, I want a sense of “daring to wonder about nature” and “finding joy in the wonder that surrounds you. ” I’d say you’ve done a great job of creating your own garden and keeping it all in order. The article “digital garden” says everyone is doing their own weird thing, and yes, we don’t follow the rules, we just want to focus on what we want to cultivate.

All in all, I love what Shannons has done with the site and I hope to see more of her content.

This review is for content posted before March 28, 2023.

References:

Gertz, T. (2015, July 10). How to Survive the Digital Apocalypse. Louder Than Ten. https://louderthanten.com/coax/design-machines

The post PEER REVIEW #3 first appeared on My blog.

Analytics and SEO: The Real Stuff

This week in PUB 101, we got to revisit Google Analytics. I installed this plugin for my blog in the first or second week of this course, but had yet to look at the data, so I was intrigued to see what kind of activity had been tracked on melatonin gone missing so I know what’s working and what could be improved in regards to my site’s SEO.

Google Analytics

The first thing I looked at, purely out of my own curiosity, is my audience overview. I wanted to see exactly how many people have checked out my blog.

Audience overview graphs from Google Analytics.

From this graphic, I can see that melatonin gone missing has been visited by 151 new users and accumulated 640 total page views. Seeing this data and knowing that my blog has only existed for a few months is honestly quite amazing… I feel like a real website owner! The number of users on my site regularly fluctuate, and I could guess this is because I usually only post once a week, attracting the most traffic which then decreases until my next posts are up the following week.

I also was curious about user acquisition, because after all, this is only a blog for an SFU course… who’s finding it besides my TA, professor, and classmates? And how are they finding it?

User acquisition data from Google Analytics.

It’s interesting to see how users have come from social media sites like Facebook and Instagram, considering I have personally not linked my blog to either of those sites. The direct and google channels are probably mostly me, and the Posiel channel appears because my posts are connected to the Posiel feed, so these are unsurprising. Users have come from Jellylift as well, thanks to Antalya’s links in her peer review of melatonin gone missing (go check it out!).

Seeing that visitors really do come from social media and external links demonstrates how important a good and continuously improving SEO is for site traffic. Sam Hollingsworth explains this further, saying how having a good SEO is “the most viable and cost-effective way to both understand and reach customers in key moments that matter”. For melatonin gone missing, this means being accessible and easily usable for my target audiences, which I identify in my Imaginary Audiences post. I want my audience to find my blog in a pinch!

Growing my SEO

To improve my site’s SEO, as it is evidently quite important, I will aim to do things that Dr. Norman calls “ingredients for a good SEO”. Some of these things include effective use of keywords, including strong headers in your posts, and having outbound links to reliable sources. Although I strive to include all of these elements in my weekly posts, there are always ways to aim higher and ensure my SEO is being considered in every aspect of my blog design/content.

Stay tuned to see melatonin gone missing skyrocket in SEO success!

References:

Hollingsworth, S. (2021, August 9). 15 reasons why your business absolutely needs seo. Search Engine Journal. Retrieved April 10, 2023, from https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close

Norman, N. (2023). Data and SEO [PowerPoint Slides]. Department of Publishing, Simon Fraser University.

Photo:

Joyce, J. (2021, February 20). 10 great google analytics alternatives. Search Engine Journal. Retrieved April 10, 2023, from https://www.searchenginejournal.com/google-analytics-alternatives/347638/

four walls

one day

we’ll have an apartment.

 

i’d pick out too many cushions

and want mirrors on every wall

you’d pretend to be bothered

but wouldn’t mind at all

 

we’d hold up paint chips

at Benjamin’s

like movie couples do

and i would re-realize

how much i love

blue

 

we’d squeege windows

and mop paint off floors

i’d smear a drop across your cheek

and you’d seek redemption

in another hue

 

i’d bet i could build a couch

and end up with a chair

because when it came to mistakes

you wouldn’t care

 

we’d karoake in the kitchen

and close cabinets for a beat

put mixed berries in pancakes

spill the syrup

and complain they’re too sweet

 

you’d rearrange my mixing bowls

and i’d eat your special snacks

we’d watch the same amount ahead

of the episode we paused at

 

one day

we’ll have an apartment

 

and i will never love

any four walls

or any one person

more.

The post four walls appeared first on ammarah.

window – chatgpt

This poem was written by ChatGPT with the provided prompt:
"Write a poem about a window"

A window, a portal to another world

A gateway to beauty, yet to unfold

It frames a picture, a moment in time

A place to sit, and watch life unwind

 

The glass is cold, to the touch

But it warms with the sun’s gentle clutch

A reflection of all that surrounds

The skies, the trees, the sights and sounds

 

Through the window, we see a view

A world that is both old and new

The hustle and bustle of daily life

Or the peaceful calmness of the night

 

In the morning, the light streams in

As a new day is about to begin

And in the evening, it casts a glow

As the world outside starts to slow

 

A window is a lens to the soul

A glimpse of life, beyond our control

It reminds us of what’s outside our door

And inspires us to explore even more

 

So open the window, let in the air

Feel the breeze, let down your hair

For a window is more than just a pane

It’s a reminder of life’s beauty, once again.

This poem was written by ChatGPT with the provided prompt:
"Write a poem about a window that doesn't rhyme"
A window stands before my eyes
Its pane of glass a clear disguise
For on the other side I see
A world that’s waiting just for me

Through it comes the light of day

And nighttime shadows dance and play

It shows me rain and summer sun

And all the beauty yet undone

 

Sometimes I’ll stand and watch awhile

At people passing with a smile

Or gaze into the starry night

And feel as though I’m taking flight

 

But though it seems just like a screen

This window is more than it seems

For in it I can see a dream

And all the hope that it can bring

 

So though it doesn’t rhyme or sing

This window is a wondrous thing

A gateway to the world beyond

And all the stories yet unwritten and untold.

The post window – chatgpt appeared first on ammarah.

Caffeinated Tammy: A Moodboard

Every site should have a mood board. What is the aesthetic of CaffeinatedTammy? What does it mean to be a part of the CaffeinatedTammy community?

Speaking up about disparity in social media and its different communities, especially TikTok and the makeup and lifestyle worlds. This is a visual representation of how I imagine CaffeinatedTammy’s aesthetic to be. Real, raw, women of colour and those from historically marginalized communities speaking up, having conversations, getting upset, reacting accordingly, and having their moment. 

A mood board for Caffeinated Tammy's site.
A mood board for Caffeinated Tammy.

Can You Trust Influencers?

TikTok is big. We know that.

The controversies that come out of it, however, are even bigger.

Some of the most prominent controversies that threaten the credibility of influencers include makeup. Makeup TikTok is huge on the app, with influencers gaining millions of followers simply by posting their favourite makeup products and tutorials. Influencers also gain following and funds through paid reviews, makeup hauls, and brand-funded trips. 

Amongst so many controversies, Stephanie Valentine aka @Glamzilla has been in hot water over the years. So to make this a little fun, I asked AI CHATGPT to tell me about a particular controversy Stephanie was involved in earlier this year in January. While discussing this controversy, I also wanted to test the AI’s accuracy, and see how much it can dig up in social media, and how it interprets data based on videos. Stephanie Valentine asked her followers whether they trust makeup influencers, in light of recent TikTokers lying about editing and paid reviews of products. She received some backlash for it, because someone called her out for her own videos, and she was not very nice to the small creator, and people called her out for it. 

On the other hand, this is what CHATGPT said —”

In late 2021, TikTok user @glamzilla stirred up controversy when she posted a video asking her followers if they trusted makeup influencers. The responses to her question were mixed, with many people expressing skepticism about the beauty industry and the influencers who promote its products.

The video quickly went viral, sparking a debate about the role of influencers in the beauty industry and whether they can be trusted to provide honest recommendations to their followers. Some viewers argued that influencers are simply marketing tools for beauty brands, and that their opinions are biased and unreliable. Others pointed out that many influencers have partnerships with beauty companies and receive free products, which could influence their recommendations.

The controversy surrounding @glamzilla’s video highlighted the growing importance of authenticity and transparency in the beauty industry. Many consumers are becoming more skeptical of traditional advertising methods and are turning to influencers for advice and recommendations. However, this trust can quickly erode if influencers are seen as being dishonest or disingenuous.” 

Interestingly, there are multiple things that CHATGPT got wrong. The article says the controversy took place in 2021, but it took place in January of 2023. While the AI is correct about the skepticism that surrounded @Glamzilla’s video, it did not mention anything about her calling a small creator “weird” for criticizing her video. The AI missed important details, and it’s interesting to note how it works in real-life scenarios that occurred recently. 

So, back to trusting influencers. Considering the responses from Glamzilla’s videos, and the responses on Reddit, it seems like people are more skeptical of influencers than we realize. In the era of cancel culture, it’s easy to get caught up in controversies, which is why it’s important to own our mistakes and figure out where you went wrong. 

Do you trust influencers? Why/Why not?

Top 3 Bubble Tea Restaurants 🧋

Unfortunately, this week, I did not eat out. Yes, this means less money spent and saving money, BUT I like going and eating out. The whole vibe and aroma of the restaurant, and then the company you have as well can make everything seem perfect. But, as I said, no eating out 😞. Because of this, I have thought of the idea to create my TOP 3 BUBBLE TEA RESTAURANTS!!!

I admit it. Hi, my name is Tara, and I am a bubble tea addict. Maybe addict is not even enough. I am a connoisseur, a world-class taste tester, an expert, or maybe just a girl who loves her sugar. Also, quick fact, I recently (in the past year and a half) found out that I am lactose intolerant. Does this stop me from drinking my amazing “Original Milk Tea with Pearls”? No, of course not, why would it?

Now, we are going to go backwards from third to the ultimate first choice. And then, at the end, we are going to talk a little about what places I didn’t necessarily like.

3. Chase Tea

I had Chase Tea for the first time 3 years ago. Of course, I ordered my milk tea with pearls, and when I drank it I was filled with this unexpected taste. The tea tasted creamy and strong, I’m not sure if that makes sense but the specific taste of the drink is forever ingrained in my tastebuds. While some people don’t like it, I would say the uniqueness of the drink is excellent enough to have it on my top 3 list.

2. Bubble Queen

I remembered the day I was told about Bubble Queen, my parents had just come back from a night out and waited in line for this bubble tea drink at Bubble Queen. They had talked about how amazing it tasted and how it had with real mango chunks on top of it. They wanted to bring us there, so the four of us went. I, of course even then, got a milk tea with pearls while my parents got the “Fresh Mango Cubed slush” and Aidan had an “Oreo Slush”. The milk tea wasn’t that special, the flavour of the tea is very strong and less milky and the pearls are harder but of course, it’s still good. What puts Bubble Queen as number 2 on my list is their mango drinks. As I had mentioned before, they put real chunks of mango at the top of their drink which emphasizes not only the sweetness & presentation but also its uniqueness. If anyone is wanting to try new and original bubble tea, go to Bubble Queen.

1. CoCo Fresh Tea & Juice

My number one choice is CoCo. Everything is right, the taste of the tea and the freshness of the pearls (sometimes). The most defining factor for all bubble teas is how the tea actually tastes. You don’t want it to be too watery or the tea to taste too strong or even be too milky, but rather an equal balance of all. Unlike what most may think, I’m not too adventurous with my bubble tea flavours, but luckily when I did try something new, I did it with CoCo. I usually order the “Pearl Milk Tea with 70% sugar and less ice” but my second favourite drink is a “Mango Green Tea with pearls and 70% sugar less ice”. If I were to recommend anyone to have bubble tea for the first time somewhere, it would be CoCo.

As I mentioned, I’ll talk quickly about what places I don’t necessarily LOVE.

  • Chatime → Milk tea is too watery BUT their “Red Pocket” discounts last longer than CoCo’s
  • Xing Fu Tang → Only have brown sugar, too much sugar for me
  • Ben Gong’s Tea → Only have brown sugar, too much sugar for me
  • Milksha → Pearls are different, not tapioca which takes it away from my list
  • Fair Bee → Used to be great, but their tea is too watery (cheapest from what I can remember)

Of course, there are more places but I cannot go on forever otherwise this post will never end!

Press Release: Caffeinated Tammy

Tammy is proud to announce the launch of the new blogging website, www.caffeinatedtammy.com. Our platform is designed to promote social justice by providing a space for discussion on racial disparity, discrimination, and the rise of creators in the social media industry.

The world is facing an ongoing struggle with racial discrimination and social inequality. As social media becomes a significant platform for communication and information sharing, it is critical to address the impact of racism on this industry. With the rightful rise of BIPOC creators, we have noted how social media can be used to amplify their voices and bring attention to important social issues.

Caffeinated Tammy aims to be a safe space where individuals can share their thoughts, experiences, and perspectives on the intersectionality of race, and discrimination in social media. We strive to promote inclusivity, diversity, and representation in the digital world. Our platform will cover topics such as the impact of social media on marginalized communities, the power of representation in media, and the role of social media in activism.

At Caffeinated Tammy, we empower individuals to use their voices and make a difference. This platform welcomes diverse opinions and encourages respectful discourse. We hope to create a community that supports and uplifts one another, all the while advocating for social justice and equality.

We invite everyone to join us on this journey toward a more just future. Visit www.caffeinatedtammy.com to read our latest blog posts and join the conversation. Together, we can make a difference. Remember, every drop in the ocean counts: your voice and opinions matter.

(This post was created with the help of chatgpt.ai)

10 Self-Care Ideas

Self-Care

Self-care is an important part of one’s well-being. These are little things that you can do for yourself and yourself only. It could be something productive or simply a meaningless activity that makes you happy. This blog post will you give some self-care ideas.

10 Ideas:

1. Listen to music

  • Drown out life for a bit.

2. Read a book

  • Escape from the stresses of the real world and enter a fictional one.

3. Retail therapy

  • You don’t necessarily have to buy anything, window shopping is also fun.

4. Move your body

  • Go to the gym, walk around your neighbourhood, go on a hike, dance, etc.

5. Have an “everything” shower

  • Put on a good playlist and have a shower where you do everything (hair mask, exfoliate, shave, etc.). You’ll feel like a new person when you’re done.

6. Journal

  • Release your thoughts onto paper.

7. Touch grass

  • Go outside and get some fresh air.

8. Go to sleep early

  • Get a good night’s sleep so you feel energized in the morning.

9. Drink lots of water

  • Stay hydrated!

10. Engage in those little things that make YOU happy.

  • Whether it’s going down a rabbit hole of cast interviews for a show you just finished or crocheting a cardigan, make sure you take part in hobbies and interests that you enjoy doing!

PROCESS POST—— Our breadcrumbs

Almost everything in our lives can be done digitally. This is especially true with the use of social media and shopping sites, which leads us to leave things behind that we may need to pay more attention to.

After reading “Digital breadcrumbs: the data trail we leave behind us”, I realized that I leave a lot of information on the Internet, both intentionally and unintentionally. This includes my search history, online purchases, social media activity, location data, and more.

As mentioned in the article, especially with Google’s search history, our information is transmitted to various Internet service providers and then stored in Google servers and can be located in various parts of the world. These digital breadcrumbs can be very valuable to some companies. By analyzing this data, they can provide insight into our behavior, preferences and interests, which can inform a number of aspects of product development.

However, I think the collection and use of digital breadcrumbs also raises some issues. For example, there is the potential for this data to be used to invade people’s privacy and track their whereabouts. Just a short time ago, my friend told me that her photo and some other information had been maliciously stolen, leading to the theft of her WeChat identity.

As far as I am concerned now, every time I hit the keyboard and post, we are leaving evidence of our time online. I think we should take some precautions that can reduce some of the risks that digital footprints may leave behind.

We can use Google Analytics to bundle our website. Google Analytics can help me monitor many suspicious activities on my website. It can also help me identify vulnerabilities on the site and take steps to improve the security of the site. By analyzing user behavior on my website, potential security risks are identified and steps are taken to address them before they become a problem.

The post PROCESS POST—— Our breadcrumbs first appeared on My blog.

Peer Review 3: The Fashion Daily

The Fashion Daily is run by Megan, who passionately creates content about finding her personal style, curating a wardrobe, and being inspired by recent events in the fashion industry. On her About page, she expresses hope that The Fashion Daily becomes a place where readers might be interested or find out new things in fashion.

Assumed Audience

After combing through her content and About page, I made the assumption that Megan’s intended audience members include both fashion newbies who might be interested in finding their personal style and fashion hobbyists who enjoy staying up-to-date on the world of fashion. This assumption is founded on the type of content she has put out, as well as what I have found that she hopes her blog space will serve as.

Content & Design

The Fashion Daily has 4 main content categories: Weekly Inspiration, Exploring Style, What’s New?, and Just For Fun. The first three categories are centred around a mix of personal style inspiration and tips, while the last category allows Megan to express other interests in her life.

Through her blog posts, I find a sense of care and enthusiasm in the tone of voice. For example, in the post “Enhancing Your Eye Color Through Clothing Choices,” Megan is both encouraging and informative by providing a personal anecdote surrounding her curiosity of which colours wear well on her, before outlining the conventionally best-suited colours by eye colour. By starting with a personal experience, she is also able to transition to informative content by framing eye colour as a fun way to experiment, instead of making it seem like necessary rules to follow.

In “How to Survive the Digital Apocalypse,” it is mentioned that blogs are maintained by businesses to sell ads instead of providing real, genuine value to consumers (Gertz, 2015). I think that the written content reflected on the blog, as well as Megan’s Just For Fun category, bring her personality into The Fashion Daily, which makes the content she publishes feel genuine. As well, she only links out to other websites to provide further reading on the topic she is focused on, rather than trying to sell particular products or services.

In terms of the website’s visual design choices, the colourful images used throughout add pops of colour to what otherwise would be a bland website. Additionally, I like how the serif typeface used for headings and the website title make me think of newspapers, which might be why the blog is named as is: The Fashion Daily might come across as a source of fashion news and information by name alone. To juxtapose this, I think the rounded sans-serif typeface matches the tone Megan chooses to write in, which overall creates a welcoming feeling across the blog for her audience.

I think the tone of voice used, as well as style experimentation tips, are the strongest variables in capturing the attention of Megan’s assumed audience. I believe these factors, in combination with the website’s visual design choices, are what can build trust with her audience and make her blog a safe, encouraging space to go to when one’s spark is set off to experiment with style.

References

Gertz, T. (2015, July 10). How to Survive the Digital Apocalypse. Louder Than Ten. Retrieved March 27, 2023, from https://louderthanten.com/coax/design-machines

No Queer Representation Without Queer Voices: Trans Discourse Surrounding Jagged Little Pill (2019)

Lauren Patten as Jo in Jagged Little Pill (ph. Matthew Murphy)

Theatre has long since prided itself on its acceptance and advocacy for queer people and the LGBT+ community, marking the industry with a number of queer individuals both in executive and creative positions. This acceptance has defined many aspects of the medium and the people who partake in it, however, like any industry, it is far from perfect. One of the most recent controversies surrounding the portrayal of trans characters and trans actors, specifically, is the 2019 jukebox musical Jagged Little Pill, a show constructed around songs from Alanis Morissette’s album of the same name. The character Jo, originated by Lauren Patten on Broadway, was the source of this controversy, particularly in regards to the apparent erasure of their trans identity through the process of the production’s move from Atlanta to Broadway. (For the purposes of this article, Jo will be referred to with they/them pronouns, however current productions of the show do insist that she is a female character who has “always been” female, despite this being empirically false.)

Indeed, scripts of previous iterations of the play as well as clips from its off-broadway run always and exclusively present Jo’s gender dysphoria as an overt aspect of their identity, having their climatic and emotional fallout with their best friend be based around this best friend misgendering them. In the Broadway version, this fallout has nothing to do with their gender identity, instead shifting the conflict to their interpersonal troubles rather than transphobic ones, and furthermore redirecting all of Jo’s struggles throughout the play away from their gender and leaning into their sexuality. 

But why? Why create a trans character whose transness is intrinsic to their story and then erase this massive aspect of their identity? This is a question many trans theatre fans have been asking, demanding a kind of explanation to the erasure and silencing of trans stories. The accepted answer is simply this: to keep a cis actor employed.

I don’t want to contribute to any hateful rhetoric directed at the actors themselves, but I think the executive team saw the work that the cis female actor put into originating the role of Jo, and made the decision to make Jo cis in order to remove the responsibility they would have to re-cast the character as a trans actor. It is incredibly baffling that a production that seems to so strongly stand for justice for marginalized individuals would willfully remove a trans storyline in order to benefit cis narratives, but the executive team has not presented any alternative to this reasoning, instead evading answering the question or addressing the issue by purporting Jo to have always been intended to be a cis woman. 

More than this, though, for a show that ostensibly takes pride in depicting marginalized people and disengaging with harmful rhetoric such as rape culture and addiction stigma, its treatment of other LGBT+ characters is also incredibly problematic. Not only are trans narratives being overshadowed by cis means, but the only bisexual character in the play is presented, of course, as the stereotypical cheater, one who engages in sexual relations with multiple people (of different genders) at the same time. These harmful biphobic and transphobic rhetorics that this play leans into for plot purposes directly contradicts the show’s message of inclusivity and amplification of marginalized voices. No longer are they stories about young people making mistakes, but stories that echo harmful rhetoric for the communities involved. 

As such, Jagged Little Pill becomes the topic of discourse surrounding portrayals of LGBT+ narratives on stage, an unfortunate and unforgiving misgiving that contradicts the industry marker of inclusivity. My opinion on the inherent transphobia of the Jagged Little Pill transfer from Atlanta to Broadway is that it is something that necessitates a response from the creative and productive teams. The show’s transphobia and minimization of trans voices is the result of intentional actions to peddle cis success, brought to light by many trans voices, and it demands acknowledgement at the very least.

peer review 3: the watcher 657

For this peer review, I looked at Anya’s website, The Watcher 657. This is a blog about movie and TV show reviews, and I learned on her “about” page that she calls herself “The Watcher” because of a notorious mystery case involving a stalker with the same moniker. I think it’s a very cool name. Makes me very curious to keep watching her blog.

When I go to Anya’s home page, I can see at the top a very clear navigation that lists the different sections of her blog, which are  “home,” “about,” “reviews,” “process posts,” “mini assignments,” “peer review.” and”Essay.”

I think her site is very navigable, more specifically, it lets visitors know exactly where to find each article, and the categories are obvious. When I read her reviews, she clearly tells the reader what she liked and didn’t like about the movie, and ends with a rating for the movie, though her paragraphs are a bit long, and I would suggest that there could be some spacing that would give the reader a better visual view.

I think her site is very design driven and reminds me of Campbell explaining that this is crucial when building a personal web infrastructure because it allows students to creatively control their digital lives. The complete lack of any templates is really great and has me in awe of having her own design style.

She has set up movie reviews for her website so that more visitors can get a lot out of her reviews, and I was one of them when I went to see one of the movies he thought was the best《 Prisoners》.which I watched on Netflix.

Prisoners is a gritty, incredibly well-acted, suspenseful, thought-provoking crime drama thriller. The film mainly focus on the choices taken and the consequences faced by the characters when worst things happen to them.The film’s atmosphere, heavy rains, stormy days and icy cold winter managed to create a dark, dreadful environment to make up the dreary and haunting mood in the film. Every violent action taken by the characters are acts of desperation given that they are running out of time.However, the film is not perfect. Despite some plot problems from the various twists and turns shown in the film, the superb performances from the casts was sufficient enough to make the story succeed and believable.

In her process posts7 she talks about the “How Parents Of Child Influencers Package Their Kids’ Lives For Instagram”,The belief that parents should not post information about their children until their children have the mental capacity to understand the consequences of the internet and agree to post it online. I couldn’t agree more, and like Anya‘s said, once information is posted online, it’s there forever. Because children are not mentally capable of taking on this information on the internet.

All in all

I appreciate the specificity of all Anya’s blog posts and reviews of films, which keep the reader engaged and free of grammatical errors. My suggestion would be to add topics to the home page, such as “films and reviews”, to make it clearer to visitors what your blog is about, not just a picture. Maybe that’s just my suggestion, but overall I really enjoy Anya’s blog and I’m looking forward to what she posts next and the films she recommends!

Peer Review #3: Stop by ‘Angie in Canada’

This week, I visited lifestyle and travel blog, Angie in Canada. So, keep reading to find out more about this week’s blog!

Angie in Canada / Home page

This is Angie and her blog, ‘Angie in Canada’

Angie in Canada is a lifestyle and travel blog created by Angie, an exchange student from Hong Kong. Her journey in Canada began two years ago. Ever since touching down, she has had the opportunity to visit some great places, eat delicious foods, and try new seasonal activities in Vancouver, BC—all of which you can read more about on her blog.

All in all, Angie hopes to share her experiences in Canada—particularly in Vancouver and at SFU—with her audience, taking them along on her personal journey.

Imagining Angie’s audience

Angie in Canada / Hello everyone!

Just from reading Angie’s introductory post titled, ‘Hello everyone!’, I’m immediately drawn into who Angie is and who her audience is: university and other exchange students alike who are exploring Canada one day at a time. Though I will say, seeing that this is a lifestyle and travel blog, I wouldn’t limit her audience to that specific demographic just yet. Rather, this blog would be great for lifestyle and travel enthusiasts like Angie. But anyway, let’s take a closer look at Angie in Canada.

Content—a casual and colloquial conversation

Something I noticed in each and every blog post on Angie in Canada is the casual and colloquial writing style used by Angie. I appreciate that as a reader because not only did the topics in each post intrigue me, but I felt like part of the author’s thoughts and conversations.

This writing technique reminds me of Suler’s ‘online disinhibition effect’—that feeling we have in cyberspace where we say, act, and do as if nobody is watching—in that what Angie has written thus far is a reflection of her personal values.

The UX (User Experience)

The UX—user experience—of a website covers functional aspects.

The theme and design of Angie in Canada tie everything together. Right when you land on Angie’s website, you’re greeted with a personalized heading and clean design.

Angie in Canada website header and navigation bar

The navigation bar is tidy and categorized by topic. However, I think the link to Angie’s ‘About’ page could be moved from the top-right corner of the screen to the navigation bar so that all her pages are all in one place.

Other than that, I appreciate the addition of photos in each post to compliment the text content. For instance, in Angie’s ‘VanDusen Botanical Garden’ travel post, the text content is followed by a photo gallery that provides us a visualizer of her experiences.

Angie in Canada / VanDusen Botanical Garden

One more little detail that caught my attention and gives Angie’s website more personality is the integration of a Spotify badge in the right-hand-side menu. The badge features Spotify’s ‘Chill Hits’ playlist and updates regularly with tunes that you can listen to while reading Angie in Canada. It not only encourages interactions on her site, but it makes for a great reading experience.

Angie in Canada Spotify playlist integration

If Angie hasn’t had a chance already, I’d recommend looking into how else she can boost her SEO. Having a good SEO is great for builds user engagement, site credibility and trust, and user experience. Hollingsworth covers this in more detail in his 2021 article, ’15 Reasons Why Your Business Absolutely Needs SEO.’

The UI (User Interface)

On the other hand, the UI—user interface—of a website highlights visual aspects.  

Something that stood out to me was the use of negative, or white, space. While sometimes white space can be too overwhelming and other times nonexistent on websites, Angie in Canada gives us an easy-to-read and easy-to-navigate design with an even balance between text and image content and negative space.

Even more so, the font colour contrast against the white space plus the sans-serif typography used across Angie in Canada allows for an easy reading experience on the eyes.

When you take all these different elements into account, you get a good sense of the image and brand that Angie is promoting—her brand. As Gertz (2015) notes, the pattern that these elements forms becomes its own “trademark.”

My final thoughts on Angie in Canada

In terms of overall marketability, I feel that Angie definitely knows her audience and has done an exceptional job at catering her content to them. Like a performer has a crowd of fans at their show, Angie has her own public made up of individuals who share similar interests as her and as each other.

Each post is consistent with the theme of her blog—travel and lifestyle—and doesn’t fail to engage her readers with curated photo galleries for each of her experiences shared. I think Angie has done an amazing job building her personal cyberinfrastructure, and she has lots of room to continue developing it through her blog.

So excited to continue reading Angie’s content, and I encourage you to check out Angie in Canada as well!

References

Gertz, T. (2015, July 10). How to survive the digital Apocalypse. Louder Than Ten. https://louderthanten.com/coax/design-machines

My Favourite Fictional Man Has A Tail

Yes, you read that correctly.

In high school, my friend and I founded a book club, where we read a book every couple weeks and assembled to discuss it. Nothing crazy or out of the ordinary for a book club. However, this club changed my life because from it, I was introduced to one of my favourite series of all time: The Folk of the Air by Holly Black. Spoilers ahead.

Before reading this series, I was a proud non-fantasy reader. It was just never really my thing, I never even read Harry Potter when I was younger like every other kid. Instead, I stuck by YA fiction, always with romance. However, when the book chosen is by majority vote in our book club, I can’t really refuse. So, begrudgingly and honestly, with some difficulty, I forced my way through the first book of the series, The Cruel Prince. While reading, I remembered why I rarely ever gave the fantasy genre a shot. Made-up, silly sounding words filled the pages, and there were so many characters with similar sounding names that I could barely manage to follow the plot. If I skipped a page, I would miss crucial lore that seemed to be important, yet I couldn’t will myself to carefully read each word and comprehend what was going on in these immortal faes’ histories. Nevertheless, almost nearing the end of the book, I started to become interested in what was going on. Why? It was the scene where Carden, our careless, cruel prince (hah) was strapped into a chair with a dagger held to his neck by our protagonist mortal girl Jude, in a den of spies. Finally, after years of torment by him and his faerie friends, she was in complete control over her enemy and the throne. That’s right, the foundation of an enemies-to-lovers plot was building, and I was hooked.

By the end of the book, not much else had happened to further any potential romance between Jude and Cardan. Still, I was just intrigued enough to know what was in store for them that I told myself I would read the next book in the series.

Fast forward, and I’m reading The Wicked King and right from the get-go, I’m sat and invested. The Cruel Prince left us with Cardan as the king, and Jude as his secret puppeteer. Now, Jude is his seneschal and figuring out her place next to the throne while also holding all the power behind it. Through sly-tongued interactions between Jude and Cardan, we can sift through cruelties and riddles to find that perhaps Cardan feels more than just disdain towards Jude, and through her POV we know that she definitely does, although she refuses to confront this fact. Halfway through the book, Jude gets abducted and taken prisoner in the Undersea, and Jude is forced to realize what she feels for him and her life above the surface. And when she returns because of Cardan’s desperation to get her back, we finally see something between the two of them that is more than just between the lines. This inkling of hope doesn’t last long, when Cardan exiles Jude to the mortal world at the end of the book, and every shred of anything Jude ever felt for him other than pure hatred disintegrated on the spot.

As you could’ve guessed, at this point, I’m on my knees for this series. I’m enthralled by Jude and Cardan’s “two steps forward, three steps back” love and hate dynamic, as well as all the other subplots happening alongside them. Specifically, Jude’s personal journey of self-discovery, perseverence, and ambition in a world full of people who are different and better than her makes her undeniably my #1 favourite female book protagonist.

Back to the plot though, we’re onto the third and final installation, The Queen of Nothing. Oh, did I forget to mention? Before Jude’s shocking exile for killing Cardan’s last living brother, she and Cardan exchanged vows and she became none other than the Queen of Elfhame. A mortal queen, nonetheless, and the very first one. While this marriage could be narrowed down to mere practical and mutually-beneficial reasons, it is completely clear that when Jude and Cardan become wed, they do so under a veil of love for each other. A major win for the readers! Except now Jude is back in the mortal world, exiled and seething. It doesn’t take long until she risks it all and returns to pretend to be her twin sister in a murder trial (her sister is absolutely guilty… a win for rage-filled women everywhere!). Cardan, knowing her better than she thinks, catches Jude immediately and confronts her in his chambers, asking what took her so long (whaaaaat?). Before they’re able to get into the nitty gritty, Jude is once again taken away and does not return until much later, where Cardan is under the impression that she’s arrived to execute him. This turns out to be a miscommunication and a trap that Jude walks into herself, as civilians still believe she should be in exile and immediately are prepared to kill her. Fear not, all is sorted once Cardan exclaims, to pretty much all of Elfhame, that Jude is not in exile, but rather is his wife and their rightful Queen.

Now that Jude is properly on the throne, politics ensue and disaster strikes once Cardan falls under a curse and turns into a great serpent. (If you’re still with me at this point, you deserve a pat on the back. If you’re not, I don’t blame you. This sounds ridiculous, but I swear if you know you know.) Just before this, Cardan recites the most beautiful love confession you will ever see in a book.

“It’s you I love,” he says. “I spent much of my life guarding my heart. I guarded it so well that I could behave as though I didn’t have one at all. Even now, it is a shabby, worm-eaten, and scabrous thing. But it is yours.” He walks to the door to the royal chambers, as though to end the conversation. “You probably guessed as much,” he says. “But just in case you didn’t.”

Holly Black, The Queen of Nothing

Before Jude gets a chance to respond, Cardan is lost to his serpent form and it seems that the curse is unbreakable. Wracked with fear, guilt, anger, sadness, and love, Jude deliberates what to do with him and nearly makes many poor decisions. In the end, however, she knows that the only choice that would truly be out of love is to let him go. Against the nation’s expectations and wishes, she slays the serpent, and you know who walks right out of its carcass? Everyone’s favourite cruel prince. While this whole story unfolds, cryptic riddles and intricate prophecies are at work, and it is in this moment when everything clicks and all makes sense. If you read this book for any reason, I would recommend it for this puzzle-y element of the book. It truly makes the story unlike anything I’ve ever read before.

So, Jude and Cardan are reunited, and as she promised to herself while he was gone, she confesses how she really feels. Finally, after hate, lust, and loss, the king and queen finally get a chance to be truthful to each other and be together.

And that is pretty much where the trilogy leaves us. It’s a little more and a little less than a simple “happily ever after” ending, with the remaining effects of everything that happened still fresh and left on a note that leaves readers both satisfied and aching for more of Elfhame’s stories.

Luckily, Holly Black heard this ache, and has since released the first of her new duology, centered on Jude’s little half-brother who is on his way to the throne, but not before he has his childhood unlike Jude whose was ripped from her grasp far too young.

Check out all of Holly Black’s books. You will NOT regret it.

Oh, wait. I never talked about the tail. I guess now you’ll really have to check out these books.

Peer Review #3

Self-Presentation in Social Media: Review and Research Opportunities | Review of Communication Research (rcommunicationr.org)

For my peer review, I was paired with Ainah. As I followed her link and landed on her website, I was pleased by all the work she has put into her website. It is well laid out, she has put a lot of effort into her website, and it is paying off because it looks impressive. I love that you have created a space to post as you please and share your love for skin-care products, makeup, and places you have explored. The content you have already created is top-notch, and I hope you follow your dreams and become one of the best content creators/content managers.

In the article “Searching for a public of their own.” Written by Danah Boyd mentions that people go out and capture what they are doing and share it online, and others can view the content they have created through the comfort of their own space. I believe you are making public where people can put their trust in you and try out skincare products you have reviewed, coffee shops you have enjoyed, and restaurants you have been to, all while trusting what you have. Even for myself, I want to purchase some of the things you have reviewed, especially the skin care products you enjoy. I am currently into skincare products and have been using “The Ordinary” and the blush you recommend by Rare Beauty #teamselena, lol!

Overall, the content you create is very pleasing, and the marketing you do for skin care is. Makeup, cafe shops, and how to care for yourself while at University are well advertised. So much so that I will take in what you are saying and try out some of the brands you like, and I also enjoyed the tips you shared because sometimes people need a reminder to care for themself. Students often focus on their classes and forget to put themselves first. This is your very own “Digital Garden” where you can let others know how you feel about products, and they can reach out and connect with you about things you have reviewed and reach out about places they have found interesting as well. Keep up the excellent work; one day, you will have everything you hope and pray for.

Reference:

Boyd, Danah. 2014 “Searching for a public of their own.” It’s Complicated. pp 213-227

Basu, Tanya. September 5, 2020. “Digital gardens let you cultivate your own little bit of the internet” MIT Technology Review.

The post Peer Review #3 appeared first on Kayla's Blog.

Process Post #10: SEO 101: The basics

SEO is one of those fancy-sounding acronyms I keep hearing about, but I don’t know much about what it is. Yes, I know it stans for search engine optimization… but what does that mean? Well, I’m going to find out.

What is search engine optimization?

Search engine optimization (SEO) is a means of understanding and reaching your audience. Not only is it a practical tool that can improve a website’s searchability and visibility, but it’s a cost-effective one too (Hollingsworth, 2021).

Hollingsworth (2021) goes on to outline 15 different reasons we need SEO, including that organic searches are the main source of website traffic and that SEO builds trust and credibility.

While this is all great and insightful information, what does it mean for me and Two A.M. Thoughts? How can I boost my website’s SEO?

Three ways to boost SEO

Natural links. One way to boost my SEO is to include natural links throughout my content. These aren’t links that are paid for, monetized, or tracked in anyway. Rather, they are links that are there to reference other content, websites, or sources. Links are something I include in my posts regularly, but a majority of them are external links that take readers to outside sources and websites. One thing I’d definitely like to work on is linking and referencing more of my own blog posts in my content—internal links.

Analytics data. Website analytics are another way to boost SEO. Particularly, they help us track users’ behaviours so that we can adapt our site and content to suit their needs. Analytics are something I have set up, but I could sure spend more time looking into them to help cater Two A.M. Thoughts a little more.

Positive user experience.  A positive user experience can change everything for your site. Being able to offer users with the information they’re looking for in as few clicks as possible can make your site stand out from others alike, notes Hollingsworth (2021).

Takeaways of search engine optimization

SEO is an essential for all websites. There are so many more ways to boost it than the ones I’ve listed above, but those are just a start. Some things to keep in mind are that SEO is the key to long-term success. It’s a cost-effective and quantifiable gateway to new opportunities, so it doesn’t hurt to start adapting your SEO today.

References

Hollingsworth, S. (2021, August 9). 15 reasons why your business absolutely needs SEO. Search Engine Journal. https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close

Burned out? Burnt out.

I think I’m burnt out. Burned out? Burned… Burnt. You get what I mean (I hope). I don’t know which of the two it is but I think I’m that. 

I don’t have the motivation to do anything right now. I’d rather be sitting around or staring at a wall. If anything, I could be using this time to sleep, but that would just be a big waste of such good time. 

You know what though? Writing about this gives me a reason to get all those bleh feelings out. Trust me, I’ll be over it before you know it. 

It’s just insane though to think about what the human body puts up with. If you’re like me, you stay up much later than you should only to wake up noon the next day (okay, well not always noon, but it feels that late a lot of the time). And then you may spend an hour or so getting ready for the half-a-day you have left to make use of. Then a couple hours go by, you do some work, it’s time for dinner, and all of a sudden the day is over. 

Rinse and repeat. 

Even though I spend my days working away at homework and work, it still feels like I never get anything done. Well, okay I guess it doesn’t help when I spend more time on my laptop online shopping or clearing storage up on my phone than I should. It’s just a matter of me using my time wisely… productively… usefully? Please, could this sound any less cliché??

I should be sleeping right now, but instead I’m forcing my eyes awake so I can get stuff done and feel accomplished. 

I’m sitting here at my laptop like something amazing is going to happen. Maybe in the literal blink of my eye, I’ll watch my list of things to do completely disappear. I’ll be done with this semester, and I’ll finally be able to enjoy some much needed sleep and leisure time. 

That, however, is for another day. Something to look forward to for sure. In the meantime, let’s just get through this month. This is just another one of those moments that I’ll get over soon with enough time spent scrolling through Pinterest or Instagram. 

I just need to romanticize life for a sec and everything will be fine. 

I got this. You got this too. We’ll be fine! Just trust the process.

Who knew writing was so easy?

I just wrote an entire blog post in 15 minutes.

Was it a good one? Eh, it was decent. But what do you expect from someone thinking out loud at 1 AM in the morning? If I’m being honest, not much. 

My point is, it doesn’t take as much effort as one thinks to write, and by write, I mean write. 

Write down whatever comes to mind. Whatever you think in a moment, note it down on your phone, on a sticky-note, on the back of your hand, or whatever you like to take notes on. 

I’m not necessarily talking about writing a Master’s thesis, a dissertation, or a essay on how your positionality has influenced your epistemology (do not ask me what that last one means because even after writing a paper on it, I still don’t fully understand what this is trying to say). I just mean writing words down. 

Writing words down is how I start anything. Need to write an essay on how a theory can be found in today’s world? Need to remember what to pick up over the weekend? Just start writing. 

I’ve heard some people call this a ‘word vomit’ moment, where you just ‘vomit’ out any words that come to mind. Think of it nicely as a brainstorm session, and don’t take it too seriously—unless you’re working against a very tight deadline; in that case, please take things seriously. 

Now, please understand and keep in mind that I am no expert when it comes to writing. Yes, I am a Communication student, but that doesn’t mean anything much (trust me). 

Yes, I write lots of papers for my classes and I’ve lived much of my university life between Microsoft Word, Citefast, and Google Scholar, but that doesn’t necessarily mean that I am a good communicator or writer. 

This takes me back to my thoughts on what the term ‘Communication’ means and what it means to study it. Though, even without critical thinking and analyses of historical theories, one can still put words on a page. 

Not sure where I was going with all of this in the first place, but let me just remind you that writing is not as difficult as it seems. 

As cliché as this is going to sound, ideas don’t come together over night, and so won’t your writing too. It takes time, review, and revision, but we all have to start somewhere. 

So, get moving and write down whatever comes to mind. Something is bound to stick.