Tag Archives: Peer Review

Peer Review #3

For my third peer review, I got to take a look at Jade Boiser’s blog. For this peer review, I will be looking at how marketable this blog is for its intended audience. I will also be taking into consideration how this blog gains its audience and what can be done to get more traffic so that more individuals can see Jade’s content.

In one of her process posts, I noticed that Jade mentions that her imagined audience is between the ages of 13-20 as she feels as though she can relate to individuals within this age group. She talks about how individuals closer to her age group will find her content relatable. Going through many of her posts I noticed a few things that allowed me to see how her blog is truly created for this age group. The first would be that her posts are easy to read. The words she uses get across to the readers easily and are not complicated for young audiences. Her posts are also short enough that young audiences feel encouraged to read them, and most importantly, they are engaging. I think her posts are engaging for young audiences because they seem relatable. Some of the topics I came across included personal relationships, breakups and what she has learned through her experiences whether negative or positive. Her content allows young readers to feel as though Jade is just like them.

According to an article from week 5 – Searching for a public of their own, I think Jade has definitely nailed it with producing content that relates to the teen demographic. The article talks about how choosing what to share and how much is up to the content creator. Jade choses to share a great amount of personal stories and the connections she makes with the music she listens to. This demographic she is targeting in particular seems to be all about their music and therefore her content can be extremely relatable for this audience.

In order for this blog to attract new readers, I feel as though Jade could perhaps either make her Instagram account public or create a specific one for her blog. I see that she has her private account on her site in the sidebar, however because it is private, viewers on her blog cannot access her posts and see the person behind the screen and it seems a little pointless to link the account if it is private (I do recognize her great use of pictures in her posts- which go amazingly with the content). Also, because the account is private, she cannot use hashtags on Instagram to promote her posts. I think Jade could really use this social media platform to get her blog out there as it has such a unique concept and young individuals could really connect with her through her posts.

-Shazia xx

#posiel: peer review #3 – surveying sam’s site

For this peer review, I am assigned to look at Sam’s Blog.

Sam’s blogs seems to serve the primary purpose of detailing anecdotes of his life as an international student in Canada. In his about me section, he would like to bring his audience “some refreshing knowledge about how to travel to another country and study there”.

Sam explicitly declares in his fifth process post that his imagined target audience would be his “fellow international students with him [he] could share [his] experiences” with hopes of “help[ing] them on their paths”. However, later on in his post, he narrows down his imagined audiences. Sam thinks that “[his] blog will be more tailored towards those who are already immersed in studying abroad”. Sam wants to “share [his] experiences in studying abroad to show how they relate to [all] aspects of [his] life. In summary, I think Sam intends to maintain his blog so that it acts as some sort of helpful guide of future international students.

In terms of design, I think that Sam’s blog is effective. He lays out working links on a black bar right under his image header – according to design principles of hierarchy, the image would draw the eye’s attention the most with all the different colours, following by the black bar that contains all the white-coloured links. I learned that bounce rates increase if blog functions don’t aren’t predictable. When hovered over, Sam’s link change colour, which is totally what I expected. Furthermore, Sam’s links lead to where the labels say they would lead. I think all of these trivial, yet working components make Sam’s website more marketable because they would certainly decrease the bounce rate.

This is what Sam’s links look like normally:

 This is what they look like after you hover them:

Sam also incorporates the flag of Hong Kong as his favicon, which might elicit a sense of nationalism within international students from Hong Kong that might come across his blog – this might motivate them to stay, thus, increasing Sam’s marketability.


Sam’s website is surely efficient, albeit boring. Sam chose to put a black serif typeface on a white background. His style is very clean. Some links on the right-hand side of his blog are blue. All in all, however, I personally think his blog looks very dull with the lack of colour – this might increase his bounce rates and consequently, decrease his marketability. Sam incorporates pictures of some of his posts, which is interesting but somehow, everything still feels aesthetically boring. I think some should consider a different typeface, and maybe play around with colours to create for a more exciting look.

Based solely on its content, Sam’s blog doesn’t really deliver the help for potential international students that he promises. Sam’s first post is a playlist he curated of his favourite Coldplay songs. In his post, he gives a very brief introduction of the band, followed by a small blurb about what he likes about the band. While, I appreciate his content as I also like Coldplay, I personally think that this post steers away from the brand he’s trying to create. Coldplay, as far as I know, is not necessarily tied to Canadian culture, or international student culture. His next post is one about photography, which (arguably) may or may not be relevant to his brand.

Sam’s next post on travel is the most relevant content on his blog in my opinion. Sam talks about spending winters in Whistler. He describes in detail what his day looked like at the resort. He included beautifully breath-taking photos, which I thought were very exciting. I think that these types of posts will increase Sam’s marketability as they fit into the image that he is trying to sell. If he is trying to appeal to international students, I think showing pictures of what places are like abroad will certainly be an effective tactic.

Vol. 10: Peer Review #3


This week, I will be reviewing Teresa’s blog: teresahanulseo.com. I want to be clear from the beginning, as per usual, that I will be examining her content as well as visual design. In light of this, it would be best to start off by trying to describe the audience persona she has envisioned for her blog.

Already from the homepage of her blog, I feel that I can quickly try to identify the type of audience it is for. Her blog title, “The Confusing, Jumbled Life of Teresa Hanul Seo” already denotes that her blog is intended for a more young, fun, and lighthearted audience. Right away, humour is present within her blog, denoting one should view this without taking anything too seriously. If I were to give an ideal demographic audience, I would say that it would be roughly between the ages of 15-20, either male or female, and closely tied to attributes of Millennials.

Right away, I’m presented with a humourous picture of Childish Gambino. I would say that in terms of designwise, it seems out-of-place, but it ties the theme of her blog together in the beginning. The one thing it does correct is that it entices me to want to see other things for a possible laugh or smile. The colours used are vibrant pops of red and yellow, yet are on the softer side to ease the eyes. I’m glad she didn’t use overly vibrant colours or I would’ve commented on it. Her text is also a different colour, and gives a nice contract to everything. I would say the tagline under her title is a little hard to read, and possibly reworking the title a bit could have it feel more balanced.

The red pop of her menu bar struck out at me too much in the beginning, but once I realized some text inside her blog was the same colour, it was now consistent with the rest of her blog. I would say maybe now the blue of her title might be out of place–I personally find 3 colours that are very different from each other hard to handle. But, nonetheless, the carefree nature of her blog might say otherwise.

Here’s what I’m talking about:

Teresa also has a calendar at the bottom of every page in her blog. Though the it is nicely presented, I found it kind of off-putting since there was no real use for it–we can quickly view the calendar from our mobile devices or laptop.

Teresa’s about section already sparks her style of writing for her audience. It’s very conversational, and I find it warming. Her ability to be this loud helps me realize how much she can be that dependable friend, or the main character in those tween movies we adore. This is her voice, and I find it quite powerful!

Though the design is sleek on different pages, I find that it is not creative enough for the intended “feel” she was going for. Maybe Teresa ought to put pictures in posts too, to at least bring some colour to her text.

I can’t say too much about her content, as none of it resides outside of pub101 posts or peer reviews, but I will say if she did post any content, I wish for her to include the quirkiness she has in her language, some colour to denote the fun and silly atmosphere, and to be creative! Overall, I find that she was able to pinpoint her audience well with her design and whatever content she has on there, but I am rooting for her to include more and post more for her audience!

’till next time, homies!

Peer Review #3- Honestlynaomi

First Impressions

This week, I’ll be reviewing Naomi’s blog, honestlynaomi.com, with a focus on marketability. My first impression of Naomi’s site is that it is clean, elegant, and easy to navigate. Naomi has implemented a pop of colour in her logo, as well as a personal tagline that reads “daily doses of my lifestyle and pop culture, with a little sarcasm mixed in.” As a reader, I immediately know that this will be a personal and lifestyle blog, and I can decide whether I would like to explore further based on this initial information.

Logo and tagline of honestlynaomi.com

I think that Naomi’s blog will attract females in their late teens to mid-twenties, especially those who are interested in fashion, food, travel, and the post-secondary experience. I like how Naomi has explicitly outlined her target audience on her “About” page, which reads “if you love fashion, food, and travel you’ll feel right at home here.” Through this statement, Naomi recognizes that “a public is self-organized… it exists by virtue of being addressed” (Michael Warner, 2010, p. 413). By addressing her audience in both the “About” page and in the sidebar, Naomi has effectively acknowledged and welcomed her audience.


Sidebar widget on honestlynaomi.com

Naomi’s site is a personal and lifestyle blog; therefore, the marketability of the site rests on Naomi herself. I think she has done a great job in this area – she has a descriptive “About” page, a sidebar featuring a personal message and photo, and a customized logo. I think that the personal photograph in the sidebar is a nice touch that humanizes Naomi and allows her audience to put a face to her posts. In “How To Survive the Digital Apocalypse”, Travis Gertz (2015) raises concerns that we have designed ourselves into a corner by being reliant on design choices created by machines. By customizing her logo, sidebar, and theme, Naomi has addressed the concern that “originality is risky” (Gertz, 2015).

I suggest that Naomi post content more frequently and consistently, especially if she is looking to monetize her blog in the future. This would increase the amount of traffic on her blog as well as show potential sponsors that she is dedicated to her site.


Naomi’s blog currently features two posts. So far, Naomi’s posts have explored her personal life and food. These topics are broad enough that they will appeal to a range of individuals including her target audience. In order to increase readership in the future, I suggest that Naomi monitor her Google Analytics after posting some more content. This will allow her to determine which posts receive the most traffic. In turn, she can tailor her content to reflect what her audience is interacting with the most.

Layout and Site Structure

The menu consists of four major categories: “Life”, “Food”, “Fashion and Beauty”, and “Travel”. One suggestion I have is to reduce the number of categories until more content has been posted. I suggest removing the “Travel” category because it does not feature any posts, and I think that most users navigate away from websites once they reach an empty category or a broken link. By removing unnecessary categories, Naomi can enhance user flow within her blog. In turn, Naomi will enhance the marketability of her site by keeping users on her blog for longer periods of time.

Blank “Travel” category

As a reader, I was a bit confused by the “Fashion and Beauty” category – it consists of a few images of clothing and make-up, but the images are not accompanied by any text or description. This can be easily addressed by incorporating these images into a text post and providing links to the products. As a result, Naomi would increase the content on her blog, as well as provide potential opportunities for affiliate marketing.

Social Media

At this point, Naomi has not integrated any forms of social media onto her site. I would recommend incorporating at least one social media platform using the widget feature. In “Publics and Counter-Publics”, Michael Warner (2002) posits that “no single text can create a public… nor can a single voice, a single genre, or a single medium” (p. 420). By incorporating social media widgets onto his site, Naomi would interact with her audience through various mediums in order to contribute to the “reflexive circulation of discourse” that is required of a public (Warner,  2002, p. 420).


I think that Naomi has done a great job designing her site with her target audience in mind. Naomi’s audience likely consists of young females who are students or hold part-time jobs. This is an audience that does not want to exert too much time or energy navigating a website. Naomi’s blog is great in this regard – the design is clean, there is minimal unnecessary content, and the blog is easy to navigate. One minor suggestion I have is to clean up the “About” page by removing the comment box. The comment box creates a lot of unnecessary clutter and throws off the visual equilibrium of the page.


Overall, I enjoyed reading Naomi’s posts and I think that she is off to a great start. One thing that stood out to me was how Naomi directly addresses her audience in her “About” section and in the sidebar. As a reader, this acknowledgement made me welcomed and appreciated. There are a few minor changes that can be made to the menu and “About” page, but this can be done fairly quickly. I look forward to reading more of Naomi’s content in the future!

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Peer Review #3

The Pawer of Photography

For my third peer review, I will be reviewing Matan’s blog, The Pawer of Photography, focusing on his site’s marketability.

I actually remember talking to Matan during the speed dating exercise that we did early on in the semester because his blog name is so catchy. Like I mentioned in my review of Lauren’s blog, Goode Eats, I am jealous that his last name can be used as a pun. Lucky people.

Anyway, first impressions of Matan’s blog: it reminds me of Instagram. Since his site is a photography site, this is to be expected. I really enjoy the simplicity of the site.


The marketability of Matan’s website is a bit questionable because it seems that his website is just for himself as a place to store his work, as per his About page. However, I see a lot of potential for this site to be used as a way to attract clients or employers by using the site as a portfolio to showcase his work rather than simply store it. At the moment, the site seems to be more of a private space, rather than a public one. As Warner (2002) writes, “[a] public is self-organized . . . [i]t exists by virtue of being addressed” (p. 413). Thus, since the site is made publicly available, it should be treated as a public space! I would suggest interacting with your site guests through each photo post through your captions/write-ups underneath. At the moment, it appears that most have very generic captions; I feel the most connected to Matan in his posts where he writes more than just a line or two.


Going off what I just said, here are some examples of the write-ups underneath Matan’s photo posts:

Screenshot of Matan’s “Lantern” post.
Screenshot of Matan’s “Seafoam” post.
Screenshot of Matan’s “Seabreeze” post.

As you can see, Matan’s Lantern post lacks engagement with his readers whereas his Seafoam post does a bit of a better job because it asks a sort of rhetorical question. I really like his Seabreeze post because it gives us a better idea of who he is. However, depending on who his target audience is (if any) I would change up the information I share – perhaps add more information about the type of photography you like to do and why? Regardless of who his target audience is, I think Matan should be mindful that this site is available to the public and thus his posts should reflect that and address an audience!


In terms of design, I think that the site is very simple and easy to navigate. Couple of things that I would suggest he change are the background of the website (instead of the mountain image, I think the site would look a lot better if a solid colour background is used) and to change the size of the photos in the photo posts, as they are very large and take up the entire screen on my laptop.

A screenshot of one of Matan’s posts, which is super zoomed out – this is because I would not be able to see the photo in its entirety otherwise.

One other suggestion I have is to not categorize all of his photo posts under “photography” – it is pretty self-explanatory that this blog is a photography blog. Instead, I would categorize the photos by the type of photography (e.g. “street photography”, “nature”). It would help clean up the blog and serve as useful for his readers, who may be looking for certain types of photos.

To Conclude…

Overall, I think Matan’s site is straight-forward and serve its purpose. In short, I would suggest: a) rethinking if he’d like to have this as a private or public space; b) catering his content towards an audience, if he so chooses to; c) reconsider his choice of background; d) resize photos; and e) add more specific categories and eliminate the general “photography” category.

Looking forward to see how Matan’s site improves!


Warner, M. (2002). Publics and counterpublics. Quarterly Journal of Speech 88(4), 413-425.

Peer Review: The Book Less Travelled

This week I have the pleasure of reviewing Ashley’s blog The Book Less Travelled. Her blog is all about Fantasy literature, full of reviews, author spotlights and fun reading challenges like the Rory Gilmore Reading Challenge. One of the first things I looked at for this review was Ashley’s social media accounts. From the content […]

Peer Review 2

My second peer review is dedicated to Nipun Tiwari, their website and internet enterprise, “Media, Popular Culture and Politics,” which can be visited here.
The strength of this website’s layout lies in its simplicity; a dark grey background presents an authoritative backdrop for posts, which appear in a concise, linear pattern on the front page, written in a readable, yet no-nonsense font. The website’s coherent structure allows for the content of the posts to be the main focus.

Though the posts present topical issues and opinions supported by detailed analysis, perhaps the website would be enhanced if more was known about the author. It’s understandable that a level of professionalism can be attained through distancing personal life from work, but in attempting to sell your personal analysis as a brand, selling yourself is also required. One way this can be done is through storytelling (Sherrett, 2012). By creating an About page for yourself, Sherrett states this will help your business “build understanding [and] emotional connections” (2012) between yourself and your audience. Since it is easier to monetize people you know and understand, this can be an advantageous asset. On Sherrett’s page, she has a fun fact about herself at the bottom, it is short, but it conveys humour and a personality reader’s believe they can connect too. This gains trust without any fanfare convincing readers you’re a good person.

Another way we’ve disscussed in lecture is through social media. Tod Maffin presented on the idea that it’s one of the best ways to get in touch with your audience. There are no links to any social media sites on the website, but Twitter or Facebook already have young demographics who are interested in the topics you mainly post about, so half the battle is already won! Though I don’t see any specifics of a monetizing plan on the site, posting your articles into those groups could gather an audience that would be monetizable through a possible subscription to your page, or merchandise for your brand.

The advantages of a social media presence and About page is a more engaged audience, as well as an audience that can connect to your work on a personal level, who will be more likely to repost and comment on posts out of loyalty to a brand they feel represents their personal interests.

It might be easier to create consistent social media content for specific online communities if you posted about a narrower number of topics, or mentioned in your sub-heading the kinds of posts you like to make. This would also make monetizing easier down the road, if you wanted to pick specific movie related advertisements to display along the sides of your page. There are many around topics of movies and the controversies that stem from actors and the industry, if that was designated as your website’s main goal it would be easier to generate traffic, define your purpose, and sell yourself at the presentation we have to give at the end.

This website’s content is strong and incredibly interesting, it deserves a dedicated audience to match.

Some Changes Were Made…

Process post #6.

Last week, we had peer review #2. Going into this one, I was feeling a bit more confident: since peer review #1, I had now settled on a theme, a logo, and a colour scheme.

This peer review was done by Kim Kind of Cooks, and she has a lot of insightful and useful information!

1. “Lauren has decided to use a background image whereas the demo page has none. (Side note: I would think about changing the background image to a photo more optimized for backgrounds – when I zoom out, I can see that the image is simply repeated in the background). Nonetheless, I like how she changed the colours so that the hyperlinks accent the leaves in her background photo.”

Dammit Kim, you’re right. I tried to take Mauve Pagé’s colour-scheming advice into consideration but I think I missed the mark a bit (I’m glad she at least saw the intent, though!) The tiled background looked awkward to me but I kept it anyway, but now I’ve switched it to a gold fork tile that doesn’t have mismatched edges. I think I still need to play around with it a bit to make it less ‘in-your-face’, ya know?

2. “…going back to Lauren’s logo, I really like how she used script – it really makes the title of her  blog stand out. One suggestion that I have would be to make the “Food Drink Cook” font consistent with the font used on the rest of her blog.

This is something I hadn’t thought of! I think this is a good point, but I kind of like the linear font juxtaposed with script in my logo, and I don’t love the look of serif mixed with script that close together. For now, I think I’ll keep it but it’s definitely a good point that I’ll be considering changing.

3. “I feel that the search box and tags serve related functions. Maybe opt to get rid of the “Tags” box? I think that it would help clean up the sidebar.”

Gone goes the sidebar! Initially, I was thinking quantity over quality when I finally figured out how to use Widgets (or what they even were… see this post for more on this struggle). It looks a lot cleaner, as Kim thoughtfully suggested it might!

4. “On Lauren’s About Me page, I noticed that there is a duplicate post. It looks like one is part of a static page, whereas the other is an ordinary blog post.”

See, this is why peer reviews are so helpful! I hadn’t even noticed this, probably because I haven’t revised that page since I won’t be posting to it anymore. As Kim pointed out, I actually had a category description and an “About Me” post that were the exact same. Luckily, Kim was right in saying it was an easy fix, and all I had to do was remove the category description.


Kim’s peer review was super useful! She really helped me to eliminate the redundancy and repetition on my blog, giving it a cleaner overall look.

Peer Review Numero Dos: Closet Confessions

Welcome Welcome,

Today we are diving right back into a blog review. Like my review post informed you all, I am by no means a professional blog reviewer and I mention this again just to reinforce that as much as I hope my opinion gets taken into consideration, I am just some girl on the internet sooooo here we go!

The website I will be reviewing today is, Closet Confessions (http://soniacortese.com) created by Sonia Cortese. I really enjoy the diversity of the information Sonia covers on her website as it includes a variety of different information about fashion like  clothing brand reviews, her own personal clothing style blog posts as well as practical fashion advice with actual factual information about fashion. I think this is super refreshing because as much as personal opinion is important (especially when it comes to fashion), it’s cool to see perhaps the reason why some clothes might go better together because of the “science” of colour. I had never seen a fashion blog include this type of factual information before and I thought it helped to set you apart. (See her colour wheel post (http://soniacortese.com/colour-matching/76/) I never knew there was an actual science to making things look good together, who knew! This is especially helpful for me since my style is like old t-shirts from value village + kindergarten clothing + I hate pants, so thank you Sonia for helping a girl out.)

Closet Confession is a very beautifully simplistic website sticking with a classic monochromatic (ya I tried to use the most fancy fashion words for you Sonia) look which I I found made the whole website mesh very well together. One thing I would add to the home page is your name Sonia! It’s such a pretty name and I think it would be nice for the reader to be able to put a persona/name to all the cool information you have on your website. Your about me page (http://soniacortese.com/about-me/)  is very concise and clear as to what your vision is which as a reader I appreciate since I can get an idea of what the rest of your posts will be like. (Just a thought: You mention in your about me page that you love the use of colour, you could add some sort of accent colour that showcases this part of you on your website?)

PS: I thought it was very interesting that you are in criminology! A fashion girl thats also into criminology thats badass.

Looking through your posts, I can definitely observe your growth as a blogger. Your posts had evolved so much with adding pictures as well as going more into depth in some areas, especially your school related posts. The honesty you shared in your recent process post about it becoming easier every week is so relatable, and your progress is showing so keep on truckin’!

If I could add any constructive criticism, I would perhaps look at changing the name “OOTD” at the top of your side bar menu since underneath it, you find monthly posts and not “outfits of the day” as the title would suggest. Speaking about outfits of the day, you should share some of yours! One thing I crave from your website is to know a little bit more about what you fashion wise and to know what you, Sonia, likes to wear. (For example, you could do a post with no words but just like pictures of what you wore for a week?)

Well Sonia, I thoroughly enjoyed reviewing your website and will probably be returning for a cheeky little read very soon. Hopefully this helped you in some way 🙂

Sincerely, Awkward Girl.

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Peer Review #2

‘VOX’s’ website opens to be a somewhat childish, fun website at first glance due to the font of the logo reading ‘Vox Yarn Bombs – Non-harmful graffiti at and around SFU’. What first grabbed my attention was the feminine floral pink and white that highlights the amusement of yarn crafts as a form of advocacy/ graffiti. The website opens with 2 featured photos in the home page of ‘yarn bombing’ with no need for text which allows her artwork to speak for itself in bringing artistic public expression to the dullness in everyday life.

I thoroughly enjoy what VOX is doing with her website and yet I have difficulty with mixing two contrasting elements. The feminine, gentle, light-hearted, childish crafts theme and the anarchist, graffiti, advocate with the ‘V for Vendetta’ image that she draws inspiration is somewhat two different demographics that I feel lack cohesion. This brings me back to the topic of ‘personas’ from class, and thinking about her ‘targeted audience’ which appears to be really niche and yet a form of democracy in showcasing this idea. VOX therefore uses her website to foster her own ‘public sphere’ that is somewhat a counter public to the norm. Personally, I would recommend possibly thinking about combining the two elements of the crafty anarchist and merging them together more visually to communicate these ideas more boldly. Possibly more ‘in your face’ or shocking to draw out more of the advocate elements attempting to be addressed. I suggest using possibly more dark colours, or bold fonts to really highlight the fun and colourfulness of the yarn graffiti.

As I scroll down the page, I notice that Natasha’s posts are posted by ‘admin’. Since she is attempting to be somewhat ‘anonymous’ I think it would a fun area to write “VOX” to add more professionalism to her posts or even write ‘posted by anonymous’, which might add to image she is trying to create. Although VOX let’s her artwork speak for itself, alternatively I think it would be interesting for her to give context and write about her inspiration and motivation for each particular bombing project as it is a space to ‘give voice’ to her artwork. With the images, I think it can also be fun to pay around with colour and contrasts to better display the persona VOX is going for. To make the images brighter, and really highlight and help me draw my attention to the yarn work. Some of the images could have some photo editing, lighting and angling that can do more justice to the craft!

Overall, I think VOX has a lovely idea to combine some difficult contrasting ideas and can possible think about communicating these ideas visually in different ways. But then again – it is clear that VOX wants her audience to appreciate her for who she is- her honest way of design, no ‘Bullshit’ and that’s lovely in itself. If that’s the case, fuck my review and do whatever you want girl, but it is something to consider.


Hey, VOX, it’s Helen, and those are my thoughts.  

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Peer Review #2

Reviewing a peer in this class is an interesting process because I know that things are always in flux and constantly changing, but I was very excited to explore a fellow classmate’s website and really get into the details of who they are and what is working and what is not. For this project the goal is to look at the design of the website, and how it reflects the person who has created it, and whether or not it is achieving what the designer has set out to do. My peer is Christopher, of http://homeslicedang.com/ 

Now, in Travis Gertz’s article, “Design Machines: How to Survive in the Digital Apocalypse”, he mentions the two sides to design: UI (user interface) and UX (user experience) — or as it’s often more simply referred to as: “form” and “function”. We’re going to take a look at Christopher’s blog in terms of these two sides, with “form” including the visual aspects of the site and “function” encompassing the “how it works”.

Upon first glance at Christopher’s page, you can tell he is someone who really understands aesthetics and the kind of image he wants to reflect. This is clearly an artistic guy who is in touch with what is trendy, yet who is still an individual with his own identity and own twists on the traditional. The page is very, very clean. There is fantastic hierarchy and a beautiful balance of white space with text and images. Christopher’s page does not overload the viewer with images, however there are certainly enough to keep the view interested and engaged, and not overwhelmed by the text.

I like the clean lines that run throughout the site. For whatever reason, the borders on the pictures seem super sharp and clean, which is extremely aesthetically pleasing, and likely a reflection of  Christopher’s personal preferences when it comes to aesthetics.

The website is also very easy to navigate. I love the menu at the top, and the drop down menu from that point so that the viewer can visit specific blog posts from the main page. There is great hierarchy between the title, the menu, and the posts themselves. It is very logical and easy to follow, and it directs your eye to the appropriate places in the order that I believe was intended during the design process.

I think the theme is a really smart choice because it is working with the aesthetic choices that Christopher has been using, especially including the clean lines in the rectangles that mirror those of the photos Christopher has included in his posts. The fonts are also sharp, clean, and easy to read, and do not detract from the reading process.

This website is providing me with a lot of inspiration. Christopher clearly has a strong idea of who he is, and what he wants to project through his site. I feel like I do not have quite such a specific design/aesthetic through my blog, and I would love to have my site reflect me as much as Christopher’s seems to reflect him.

I think it’s smart to include the links to tumblr, linkedin and Instagram on the page, because these are sites that Christopher clearly uses on a regular basis and reflect who he is as a person and as an artist.

Gertz comments that nowadays “everything looks the same”, however I can confidently argue that Homeslicedang is definitely not just another cookie-cutter website, but rather a space that is much more personal, more serene, and clearly human.

Peer Review #2

First Impressions and Homepage
This week, I’ll be reviewing Sam’s blog, sgonline.ca, with a focus on design principles. My first impression is that the home page is fairly obscure and I’m not sure what the focus of the blog will be. The header, which looks like an image of Vancouver at night, features a title that says “Welcome!” and in the top left corner “Sam’s Publishing 101 Blog”. The bold white text against the dark Vancouver skyline creates a nice colour contrast. The text of the title and menu is clear and easy to read. However, it was a bit confusing trying to determine what the blog would focus on based on the header and title. I suggest changing the title or header to reflect something about the content in order to captivate and guide readers right off the bat.

Overall, it looks as though Sam hasn’t strayed too far from the default settings of his original theme. In “How To Survive the Digital Apocalypse”, Travis Gertz raises concerns that we have designed ourselves into a corner by being reliant on design choices created by machines. To address this concern, I think Sam can incorporate more of his personality and style into his design decisions.

Homepage of sgonline.ca

The home page also features an “About” section in which Sam introduces himself as a Communications student at Simon Fraser University who will be posting about class and his personal life. I like the personal description, but I think it could be incorporated into a sidebar using the widget feature as it is fairly short. This would free up room for Sam to feature some posts on his home page, and the featured posts might give readers a sense of what the blog is about. To clean up the home page a little bit, I think Sam should remove the comment box under the about section. The comment box creates a lot of unnecessary white space and throws off the visual equilibrium of the page. All of that said, I’m intrigued to see what topics will be discussed in Sam’s posts.

Site Structure
The structure of Sam’s blog is fairly straightforward. I noticed that the balance is a bit off on the homepage because the title is centered while the “About” section is aligned to the left. I’m not sure if this can be changed, but it might be something to look into.

Looking to the menu for some guidance, I can see that it features three categories: Home, Posiel, and Other. I think the “Other” category is a bit vague, and specifying it further would help guide readers. This could be done by separating the sub-categories into two main categories: “Video of the Week: and “Song of the Week”. I also think “Blog” could be a separate category, rather than falling under the “Posiel” tab. Placing the “Blog” category under “Posiel” creates an additional hurdle for readers, and some people might not check the drop-down to find the additional categories. I think it is especially important for Sam to have clear categories because there are no posts featured on the home page, and so the only way for readers to find content is via the menu.

Screencap of the main menu

I’m unable to make any comparisons between Sam’s theme and the default version because I can’t find the name of the theme anywhere on the blog. However, it seems as though Sam has customized the colours of his theme to include all black text with an orange accent. I like the use of the orange accent as it creates consistency throughout the site: the hover function, read more buttons, and tagged categories are all set to orange. One thing that I noticed is that Sam’s posts don’t feature any photos, and I think that this detracts from his ability to effectively use certain design principles. I think that incorporating photos would help Sam create balance and proportion.

I like the use of the sans-serif font as well as the size and spacing of the text. Overall, I find that it reads really well. Some people might not like the use of a sans-serif font for both the body and the header, but I find that they complement each other well on Sam’s blog.

I tested the responsiveness of Sam’s website through mobiletest.me. The layout is flexible and there are no major issues viewing the website on different devices. The posts load quickly and there are no large images to slow down the loading speed. The comment section on the home page seems to take up a lot of space when viewing the site on mobile likely because the layout is condensed. This can be easily fixed by removing the comment section.

Overall, I think that Sam is off to a good start and has successfully implemented some of the design principles that were discussed in class. There is a bit of unnecessary content that can be cleaned up (such as the comment section on the home page) but this can be fixed fairly quickly. In his process posts, Sam mentioned that he thinks he is boring compared to others in the class. Overall, however, I found Sam’s process posts insightful and engaging. Sam mentions clown college in his first blog post and this sounds like a really unique and interesting experience that I hope to read more about in the future!

Vol. 6: Peer Review #2

This time, I will be reviewing Sam’s blog. One thing I want to make sure of is that I’m focusing as much as possible on the site layout and design rather than the content and if there are any glaring errors that are not linked with design decisions.

At a first glance, the design seems very wholesome, and the skyline of Hong Kong as the banner picture helps bring the international feel to life. I can tell it’s Hong Kong as I’ve seen many pictures of the city at night, and it’s a big part of the culture of Hong Kong that I know from my lack of knowledge from it. The overall black wallpaper really makes things pop with contrast, which is a huge design component and what I think Sam has intended. Some would say the image is too big and eats up a little too much of the space, but for me I thought it was fine on my laptop device. It could be smaller in my opinion, but it’s not distracting or glaringly offbeat. I also liked how it was static in the when you scrolled down, the image starts to disappear as if it was behind the black background (poorly describing this, but you get the picture).

First thing I did was test the responsiveness. The layout seems to hold well on different platforms, and nothing is too off in my opinion. Clear design that scrolls down well on mobile or tablet devices, which is what it is intended and should do. Responsiveness is a huge design factor these days, and consistency (liked I mentioned in a previous post) is key! I’m glad Sam was able to do this, and even if it wasn’t intended, at least now he knows that it is fine and not a huge factor that hurts the visuals of the blog on a different device.

Moving to some of the typography, I think it is simple enough and clean enough for Sam’s blog. The text he uses within his posts, for example this one, is inviting and really sells his voice as a personable and dependable student. That’s the feeling that I get, personally, anyway. However, I would say the title “An International Student’s Life in Canada” is quite too loud and bold. Since the text is already in all caps, it seems more aggressive than inviting. Though, I understand if it was Sam’s intention to do this so it could be more visible. However, it may be hard to read sometimes with the banner picture of the skyline he chose. Maybe there were some trade-offs, but definitely more could be played around a little more to get it to all come together. I also thing it’s a little awkward how Canada sits on it’s own line when viewed from my laptop, as it seems off balance and too heavy on the left side.

The structure of Sam’s blog is nice, however, on his About page, the balance a little off again in the left most side is too bar and all the text falls on the right. Though I understand this could be a design decision, I personally felt that it could played around with a little more too, and possible somehow have some more content/menu/words on the left side if it was going to stay what it currently is like. As well, some of the consistency is off, as posts labels are either in “xxxx” format or “Xxxxx” format. I think Sam should definitely think about how he can play around with this page and if not the other pages that are currently similar to it!

Sam has put his Instagram handle on the sidebar on the homepage, but it’s a bit far down and take a bit of scrolling to see it. I think Sam should put this higher and clean up a bit of the sidebar in terms of content, as it seems a bit too detailed at the current moment and cluttered with heavy texts from the main posts already.

Overall, I think Sam’s blog is what I think it’s supposed to be in that it presents a nice, personable feel even though there is heavy contrast. Though some might find it glaring and too much of a contrast, I feel that Sam could use typography, layout, structure to his advantage and make it more natural and inviting. I look forward to see what Sam does!

’till next time, homies!

Peer Review #2

Another peer review! This time around, it’s for Kim Kind of Cooks.

First impression: love the layout. It’s clean and simple, and I’m a slut for a good cooking blog (am I allowed to say that here? Let’s see how this goes). The blog itself reminds me that I haven’t actually added anything to my ‘home cooking’ page of my blog, which sparks an epiphany that I spend way too much money going out to eat… any who. Back to Kim Kind of Cooks – which, by the way, is a great blog name!

The About section is quirky, real, and honest. It is concise and explains a little bit of the why of the blog, as well as the what and the how. Kim has done an awesome job and I don’t think this page needs any tweaking! Also, love the bitmoji. It’s cute and relevant.

The three-photo layout is, IMHO, perfect for a recipe blog, as it shows more options at first glance! As we saw in tutorial, it’s also great that the photos and links to pages are hanging, or ‘half-showing’, which encourages the reader to keep scrolling. The pages make sense. I like that; the hanging menu for PUB 101, for example, categorizes it into sub headings of different assignments, which is awesome for navigation. On the topic of navigation, however, it’s unfortunate there is no ‘home’ button or icon to get back to the main page, considering how much I like it! Once you’ve clicked on a menu item, the only way to get back to the home page seems to be retyping in the url. Usability is great aside from this (and that’s saying something; just look at my Photoshop, AKA the Bane of My Existence post)
The Instagram feed on the sidebar looks great but there’s no clear link to the Instagram page itself. Sidebar makes recipe finding easy.

Grammar is great. No typos I could find except the recipe for Comfort Chili reads ‘Comfort Chill.’ Honestly, who doesn’t need a little comfort chill in their life though. I can’t wait to finally comfort chill after this week of exams.

The process posts I think are great and show knowledge of the readings and insight into class. Now that I look at this blog I actually think that I’ve been doing the process posts wrong…  Oops? I’ve still got time…

The recipes double up on ‘lunch’ and ‘dinner,’ but that is likely because there have only been 6 weeks, therefor 6 recipe posts and you don’t want a page to look naked! I feel this is already intended to be tweaked as more recipes get added, but I felt it was worth mentioning. What’s awesome though is the in-text links to the original recipes. Win.

Final note:loooooove baking with sour cream in it, so thank you for bringing your Sour Cream Banana Bread recipe into my life. Maybe I’ll finally have something to add to my ‘You Cooked?!” tab?

Peer Review: Design

Subject: Jade Boiser | Blog: www.jadeboiser.com

At a Glance

My first impression of this blog is positive. The theme and customizations are unique, simplistic, and aesthetically pleasing. Her consistent use of red, black, and grey colours appropriately fit with her “mixtape” theme, as these are the specific colours I would associate a cassette tape with. Her header image is classy and personable, and sets the overall tone of her blog. However, I think the black and white line across this header image could be utilized better. I suggest that she place a small logo in the middle of this line, perhaps an illustration of a mixtape? She could also keep this header at the top of every page on her blog, making the black/white movable line a functional link back to her homepage. Her blog title and subheading grabbed my attention instantly, and sparked my curiosity to dig deeper into her blog content.



The choice of font is very legible, and her mix of serif title font with sans serif subheadings and body font compliment each other well. I also like the striking red colour that her black titles change to upon hover. My only advice I have for typography is to make the titles of her blog posts smaller in pixel size. A shift to slightly smaller titles can free up more space while still allowing the titles to pop. I think her blog title “My Life’s Mixtape” should have the biggest pixel size in comparison to her individual blog post titles, whereas right now her blog post titles appear to stand out more.



Layout & Site Structure

Jade has a good use of white space throughout her blog to break up her content into sections. This layout is asymmetrical, which I think could be altered even more. I suggest she shrink down the social media sidebar, which will allow her main content – her blog posts – to be the main focus. As we learned in our PUB101 design considerations lecture,  proportion creates emphasis and importance. There appear to be 3 main areas of focus on the blog: header, blog posts content, and sidebar. I think this works well and is just the right amount of content to not be overwhelming. I am a bit confused about the way these blog posts are categorized. She uses two categories to classify her personal blogs: “My Heart Ski-Skippin” and “What Doesn’t Kill You Makes You Stronger”. These categories are difficult for me to understand, and perhaps simplifying them into more transparent classifications, or providing a description of what these categories mean, would help her readers get a clearer, more obvious idea of how she organizes her content. One thing that really stands out to me on this blog is the “continue reading” button under each of her blog post excerpts on her homepage. The animation is sleek and fun, and I found myself going back to it again and again! I also like the consistent style of her featured photos. By using personal photos and sticking with a uniform theme, a recognizable and memorable brand identity is created, and Jade does just that.


Social Media Integration

This blog is quite music-focused, and in many of her posts she refers directly to songs on her Spotify account. I think it would be very beneficial for Jade to include links to the songs she features in her content, allowing readers to easily listen to the songs she addresses prior to or after reading her blog. The sad reality of many online readers is that we are lazy, and a lot of people won’t go out of their way to search a song/video/another article if it’s not just a click away. I think her social media sidebar has just the right amount of content on it, including her Spotify with her follower count, and her Instagram with a few photos. As she touches on the significance of her music playlists, I suggest she play around with where she features her Spotify icon. She could even test this out in the header position, laying it over the movable black/white line. I also suggest she include an email icon in her sidebar, so people can directly and privately contact her if desired.



I checked the responsiveness of Jade’s blog on mobiletest.me to see if the design is adaptable to all devices. And sure enough, it was. Mobile, tablet, and desktop views successfully produced the same content and functionality. I did however notice the blog performance to be a bit on the slow side, although this may be my current Internet connection. Pages took a few seconds to load which may be due to slightly too large of photos. This isn’t a highly negative issue, but one worth looking into for future design changes.



In conclusion, I think this blog has a lot of potential to set itself apart from other common lifestyle themed blogs, and attract an audience who is just as passionate about music and the power of lyrics as Jade is. Content and design go hand in hand, and the creative construction of this blog really allows her writing to shine through. I did not find any pressing concerns with the design quality of “My Life’s Mixtape”, but I would suggest that Jade continue to experiement with different styles and features until she has established a website she is fully satisfied with. 



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#posiel: peer review #2 – an eye on iamshaungill

For this peer review, I am assigned to look at Shaun’s blog.

At first glance, Shaun’s blog looks very clean. He uses a sans-serif typeface, which gives off a modernistic, yet hip vibe. His header is a large image with dark tones that matches the black background of his menu. On the photograph is a girl with porcelain skin, which is the most eye-catching feature of his website.

Shaun’s menu is efficient and makes his website easily navigable. His menu consists of working links that lead to various pages on his blog, such as his “about me” section, his process posts, and his peer reviews.  He also has links to a couple of his social media accounts like Instagram and Spotify.

As I scroll further down, the image of the girl gradually disappears and I am faced with the word “NEWS” in big, bold, block letters – the biggest font compared to all others on his site (even bigger than the font used for this title). As well, it is made more prominent as the dark colour contrasts with the white background. I’m a bit confused by this typographic decision because the word “news” seems virtually irrelevant to everything else on his blog. I don’t necessarily consider his blog posts as news, although I’m open to being corrected. It especially doesn’t make sense to me how it’s bigger than his title “I AM SHAUN GILL”.

Scrolling down even further, I am met with Shaun’s first post. His featured image also has dark tones like his header – through this, I am able to better understand Shaun’s aesthetic vision for his blog. I think it adds to the clean look which his site emits. His post utilizes another variety of a sans-serif typeface. While the chosen typeface promotes minimalism, has satisfactory readability, and is consistent with the rest of the website’s aesthetics, I find it boring. The psychology behind habituation states that humans become less attentive to the same or similar stimuli; in other words, looking at the same thing repeatedly becomes uninteresting. As such, I would recommend for Shaun to use a contrasting serif font with equal readability to maintain audience engagement for a longer period.

I like Shaun’s website because it’s designed so that his audience can easily find what they’re looking for. However, anecdotally speaking, I think Shaun trades efficiency for uniqueness. Travis Gertz criticizes design homogeneity in his article, “Design Machines: How to survive the digital apocalypse“. Gertz attributes this lack of diversity to the “pressure created by phoney metrics, fear of risk, and worthless content” that is put on designers, which as a result, “has squeezed expression and emotion right out of the design process”. Gertz provides an image which compares the similarity of the home pages for several websites.

Out of curiosity, I did a reverse google image search with Shaun’s header because I am sure that I have seen similar styles before. Here are two blog themes that I found that are aesthetically identical to Shaun’s.

Personally, I think Shaun’s blog design inadequately conveys personality, which corresponds with Gertz’s critique. As a fellow blogger, I can understand how frustrating it can be to work with a blog theme that has very limited customizations; however, I would suggest for Shaun to figure out a way to make his blog a bit more personable.

Peer Review #2 – Sam Vines

Looking at Samantha Zenarosa’s blog Sam likes to Vine, it’s clear she has a solid image in mind of what her blog should look like.

‘Sam likes to Vine’ is injected full of Samantha’s personality, filled with quirky vines and artistic drawing and writing posts. Sam appears to be a very cute, witty and friendly person through her blog. This is a snapshot of what her homepage looks like when first opened.

At first glance, there is a very cute picture of Sam featured in the header!! However, there are quite a few issues with her theme – specifically the overall readability and navigability.

The picture she uses in her header image is very cute and shows her personality well and it really fits the vibe she has going on in her art and writing posts, but the header doesn’t stretch the picture out well. It is not the ideal size, and the theme crops the picture awkwardly due to the header shape. I would suggest if Sam wants that picture to be on every page of the blog when an audience is going through the blog to maybe put it as a sidebar image (around where the search bar is) instead of as the stretched out header. If Sam really wants a theme with a stretched out header at the top, I think it would be better to place a different image – something that is higher quality, or just an image that fits the shape of the intended header a little better.

Another thing that is difficult for readability is the way the posts are formatted into the theme itself.

As you can see, the first letter of the post is a drop cap and extremely disjointed from the rest of the string of words. This can be very off-putting especially to someone who might be quickly scrolling and doesn’t have the patience to try to connect the letters. Drop caps are typically intended for paragraphs and larger strings of texts where they will be nested with a lot of text, like in the picture to the left, so if Sam wants to use a theme with drop caps it would be better to make posts with a lot of text that can nest the drop cap. Because many of her posts only have one line of text I would suggest turning that option off, or finding a simpler theme.

Another problem I have with this theme is the way it displays pictures. Because most of Sam’s content are pictures (whether they are her drawings or her writings), the theme should display pictures better. When a post with pictures is clicked, it takes the user to an entirely new tab, the one that shows up when one wants the url of a picture. However, it’s not very convenient for a blog. It would look better if the blog displayed the images full sized already, especially as the image seems to be the more important part of the post. With the visual hierarchy of the blog posts and the way the images are formatted to be small and blurry when compressed, it gives off an impression the images are a less important part of the post or even an afterthought – when that is definitely not the case.

The captions seem to be the same point font and the same boldness as the title, and because of that, they seem more important than anything else so the pictures don’t pull enough visual weight and this may be off-putting.

Another thing this theme does is that it seems to allow for a sub-heading in a post when the post is open in a separate tab, but on the home screen it puts everything on one line.

This is what the post looks like when scrolling down the home page. It looks like an odd run-on sentence.

When you actually click on the post however, you can see that there is a sub-heading underneath the post and it isn’t an awkward run-on sentence.

A solution for this would be adding punctuation to the sub-headlines (eg. adding a period to the end of that sentence). That way the sub-heading wouldn’t blend in with the blog post.

One more thing to point out about the layout/typography formatting is that when Sam writes very lengthy posts (such as in her about and her first post) she spaces them out somewhat which is good for readability! However, it would be a little better to space them out a bit more to add more visual breathing room to the paragraphs because it can end up looking like a large block of text.

Sam links her socially media very well – in the top right-hand corner is all the necessary social media she wants to show the audience. Her Twitter, Instagram, Soundcloud, and VSCO are all present and easily accessible – this is very good considering her blog is about vines which probably means she wants to target a teenager/young adult audience.

Overall, Sam’s blog has very cute content and is filled to the brim with her unique personality. Her blog is fun to read and with a few changes to the formatting, could be even better!

Peer Review #1

The blog ‘Vancouver Student Living” has a fair amount of use like menus, widgets and theme for readers to navigate the blog.

He clearly articulates the main focuses of his website. First, to introduce his student life in Vancouver and second, to further introduce himself in his “About” section of the blog. Moreover, the theme he selected shown at the top is light in general , which is quite matched, and comparable to the white-colored blog.  I am quite interested in how the blogger has two national identity as American and Canadian, and tries to see if there will be any similarities or differences between American’s culture to a Canadian’s one. This is already implied in his “About” page where he states that he would try to compare and contrast the two different cultures.

Some of my critics for him would be on the menu and pages. There is not enough sections on his menu. Adding more sections to the menu would be a good indication of the versatility of the web. Another critics I have is for the glitches in his blog. Whenever I click on the section- ‘the process post’ in his menu or ‘the blog’, ‘music’ and ‘food’ under the drop down menu,  it shows a blank page without any edited posts in it. Instead of just leaving a blank page there, a couple of posts should be ideal and placed directly to the page. It is better for him to fix the glitch right away so that people will have a general idea of what the sections on the menu is made for and in general improves the usability of the website.

As for the music part of the blog, he doesn’t put any description about the music that he likes currently. Maybe there will be more coming posts related to the introduction and background information of the music and genre he likes that just posted recently. Anyway, I am extremely excited to see what will be next in his page.  He displays some wonderful photos of different albums and songs. It sort of gives me what his favorite type of music looks like. In his talk “What Is Publication?”, Matthew Stadler notes that part of being a publisher is being a good host.  I think that Joseph does a good job in being a host, by having a friendly tone in his posts. It makes it feel like you’re getting to know his on a more personal level as you read; taking away the dissociative anonymity and invisibility that John Suler defines in The Online Disinhibition EffectFurthermore, regarding the post, I am sure by adding some audio or recordings of the songs, it will be  amazing and let whoever wants to know more about the songs listen to it. Anyway, I’m looking forward to the beautiful foods and life that is going to be displayed on his page.

In conclusion, I am rather pleased with the simplicity of the website and the ease of navigating its menu’s pages. I guess this blog isn’t completely developed yet but it’s currently on the right track. I look forward to seeing it’s future development.

Peer Review #1


For my class, I am expected to evaluate the progress of my peers in their pursuit to making a blog alongside of me. Therefore, the Peer Review assignment is exciting because it allows me compare my progress with my peer’s progress in developing their blog, which also gives me the opportunity to draw some inspirations from fellow classmates. So in I go! For my very first Peer Review I have Rina Shimohashi’s blog on style and beauty.

At a first glance, Rina chose a very colourful and aesthetic design for her website theme. I thoroughly enjoyed the aesthetic visual of the blog. As I progressively scroll down the page I can see a little description about herself accompanied with her picture explaining how her blog will be centered around beauty. That being said, there are a few things that I noticed about Rina’s blog, and one of them is her lack of post. At this point of stage no one really has much content (such as myself), but it is something that she should be mindful of as we should already have at least 4 posts up, she should maybe start creating at least one post regarding beauty as that is her main theme she wants to focus on. The post that she does have is a description of herself which is simple and nothing complicated which might be what she is going for. Rina’s blog also has a somewhat unprofessional URL. As of right now, her URL for her blog is https://r6i2n4a.wordpress.com/. I’m not sure why that is, but I did notice that her instagram page is also r6i2n4a which is a very complicated username! By making a complicated username and URL, it makes her blog therefore difficult when optimizing search engines if that is something she wants to explore, and it also does not explain her personal brand nor who she is. I personally suggest that Rina invests in a URL that tailors to her personal brand and image and possibly changing her Instagram handle to something more simple and telling about who she is. I am thrilled to see her grow her blog and I hope to hear what she might have to say about mine.

It’s Helen. And I’m excited to see some beauty advice and knowledge from Rina! Show me what you got!


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Peer Review #1: I’m a blog reviewer now?

Carly Camera


For this assignment, we were tasked with examining and reviewing one of our peers blog and say what we think about it. First of all, just a little disclaimer, (I feel like a youtube saying that lol) I just want to say that I am no blog professional and as much as my opinion will be authentic and I hope it offers some good feedback, I am by no means a credited blog reviewer. Alright let’s get started!

Let me just say that Carly seems to be one organized chick and I think that with a blog or any kind of website, organization can separate a successful blog from an unsuccessful one. Everything had it’s place and I was not scrambling looking for content to review. Another element I thought added to the overall organized and tidiness of the website was the aesthetic. All aspects of the home page were concise and clean looking. I also really appreciated the colour coordination, it made all aspects of the page feel related and like they belonged together like a little “blog family”. Although everything was very visually pleasing, there was one aspect that confused me at first glance. The name of the blog is “Carly Camera” but there was not much camera or picture things going on. I mean, there was little ones next to blog posts but picture taking did not seem like it was the central theme running through the blog. As I did more searching through her pages and posts, I quickly understood her vision. It was more of a lifestyle blog showcasing her love for photography and picture taking and not one focused on it. After this clarification, I had a much better idea of what the blog was about as well as Carly as a blogger. Her vision board post I think is what helped me the most in figuring out the direction of her blog, that as well was so pretty and organized. (Carly, as you can probably tell at this point in the review, I am quite obsessed with your organization as it is something I strive to achieve in my blog as well as my life haha). One of my favourite pages was her about page. (http://carlycamera.com/about/) It was concise yet informative and the picture was really cute and representative of her simplistic style. Another one of my favourite pictures was the one from your trip to Oregon with the bubbles, it’s so cute! (http://carlycamera.com/wp-content/uploads/2018/01/IMG_2794.jpg)

All in all, I think Carly Camera is on a path of great “aesthetic blog goals” as well as a successful website future. Everything about your blog seemed authentic and like you put a lot of thought into it which really translated to the reader. I think if you keep working on building your organization by adding to your pages and linking your blog posts/process posts to them, it will make the home page more user friendly. Hopefully this helps ? PS: Your blog is really cool.

To: Carly Camera

From: Awkward Girl

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Peer Review #3

For my third and final peer review, I had the opportunity to take a look at Austin Lee’s website http://austinl33.ca/. His website focuses on the life of his pet dog Koby, who is a beagle.

Upon opening up the website, I immediately saw an image of a dog and from that, I figured that the main stories of the blog would revolve around his pet dog. The design of the homepage is quite clean looking with some posts and some links to his Instagram and Facebook page. The social media links would give the audience a look into the other areas where the author is posting content. Based on my initial reaction, I come to the belief that this website is targeted towards other dog owners or those who have an appreciation towards pet dogs.


As I look into the content of the page, I found some blog posts. The content of the posts are mainly photographs of Koby with a short caption about what Koby is doing. I feel that with the short captions, it would be difficult to keep viewers on the page as they would be finished looking through the content within a short period of time.

In terms of marketability, I can see that this website can be monetized if more content were posted. An idea that I came up with is potentially adding a variety of content to her blog. Some ideas would be to talk about the blogger’s experience in raising a pet dog or talking about tips and tricks for raising a pet dog. Such ideas, I believe, could be a way to gain more viewers for the website. I also think that adding videos about Koby onto social media platforms such as Youtube and linking it back to the website could help with drawing a larger audience altogether.

Although I am not a person who is very much interested in raising pets, I do find that looking at animal behaviours through a variety of media to be entertaining and I look forward to seeing how Austin will leverage his topic to gain a larger audience size.