Tag Archives: Peer Review

Assignment Peer Review #2

So So So SORRY, My Peer!!
Whatsapp users should be familiar with this ‘man bowing’ emoji. Yes, this is me right now. Terribly sorry to my peer who has been desperately waiting for my review! (without which she cannot start writing her new process post…)

Before going into the peer review, I must first apologize to my peer, Kimberly Wong who unfortunately got paired up with an irresponsible peer, for keeping her waiting. I hope this review can really help her fine-tune some elements of her blog to make it even better. And, of course, many thanks to Kimberly’s in-depth review on my blog which contains suggestions on each tab as well as many details.

Entry to Kimberly’s Blog: First Impression

Once I entered Kimberly’s blog, the header image was so eye-catching that for a second I thought ‘Activity Fuels Activity’ printed right at the centre of the image was the blog name. The top menu really matches with the simplicity of the theme, categorizing blog content into simply ‘personal posts’ and ‘school posts’. In Kimberly’s review of my blog, she mentioned the little mess of my top menu which can be better managed by more thoughtful categorization.


What I see when I enter Kimberly’s blog. I realize the composition of the header image is similar as mine, with a huge blue sky on top, occupying half of the screen. 

Feature Image for Each Post

I really like this idea of having a feature image for each post. The post’s feature image can visualize and summarize the post content so that readers feel more comfortable looking for what they want to read  in a sea of posts. For instance, Kimberly uses a close-up of a dog for her first peer review which immediately tells readers she’s reviewing a blog about dogs. Here I must point out that one of the feature photos is especially outstanding in terms of photographic aesthetics but I’m not sure if it’s taken by Kimberly herself (I’m assuming it was, given that there’s no credits).

I have a little suggestion though regarding images within her posts. I realize that only the feature photo is in full size but all other subsequent photos are thumbnails. I tried clicking on those photos, like photos she took during a trip to Squamish, and noticed those are actually in high definition!

I’d love to see the wonderful view of Squamish in full size and high definition, without needing to click on it!

Text Layout

I have some suggestions regarding the text layout throughout her blog:

  • Content Structure

From the above screen capture of one of Kimberly’s blog posts, it looks a little bit weird that the text in such a small font goes all the way to the edge of the screen. A larger font plus paragraphing would make it look nicer. More importantly, it’d be a lot more reader-friendly especially for those who view the blog with a 16:9 screen. Also, adding subheadings to long posts is a good idea to structure the text layout.

This is a good reference for a well-structured text layout. (Source: Gertz, Travis. 2015. “Design Machines. How to survive in the digital Apocalypse.” July 2015.)  
  • Play With Typography!

There are a lot more Kimberly can do in term of typography to make the text look alive and reflect her emotions! It doesn’t have to be fancy but working with the bold, italic, underline, and many other simple typographic elements like selecting font family and size, can help effectively communicate with the target audience. The bulid-in text writer only allows the author to simply type in chunks of words without any typographic functions, but there are numerous plugins that are free for users to try. 

Overall, Kimberly has a wonderful blog sharing her hobbies and daily activities with lots of nice photos as well as texts that are written casually like conversations between friends. I’m just wondering if it’d be a good idea to have social media links so that visitors can get to know more about her as well as share her posts on other platforms. Keep up the good work!

Review: Life’s A Journey

For this week, I am looking at Sana’s blog, “Life’s A Journey”.

I really like how I am greeted with a large header image that seems to be a slideshow of her blog posts. Each slide gives a sneak peek caption of what the post is about which makes it really intriguing because I can just simply click on it if I decide I want to read more about it. I believe the background colour is a dull grey which is a great choice to let the blue accents from the font to stand out. I personally would even go for a more vibrant shade of blue or a more solid blue so it does not seem like it’s faded. For the title, the font gives off a very academic vibe and seems very formal. Since the blog is about her travels and adventures, I would recommend a more bubbly or cursive style font to reflect a more positive and outgoing impression for readers.

Since there is a lot of “real-estate” on the top right-hand corner of her site, I think centering the title and the tagline would balance out the emptiness. On another note, I really appreciate the simple tag options she gives to her readers: Home, About, Blog. It’s very straightforward and easy for users to navigate around her website. Moving further down, it’s refreshing to see that Sana has inputted a profile picture and a short biography on her front page. I think this cuts the mystery for readers (which is great) and makes me think that she has a lot of personality! The bottom half of the site is organized into three columns and each one gets progressively shorter in structure. I would recommend making them the same length or at least similar in length so it doesn’t seem off balanced.

I like how Sana incorporated many ways for her readers to connect with her. Her social media widgets are nicely aligned under the search bar with two of the icons in different colour from the rest. I think the different colour scheme adds a nice touch as it provides a pop of colour. After reading one of her posts, “Travel Diaries: Dubai”, I really like how Sana connects with her readers. She gives enough context to prepare and educate her readers, like explaining how Dubai is a city and one of the seven emirates of the UAE. Knowing that not everyone knows about Dubai, Sana is very considerate of her readers by doing this. In relation to this, this reminds me of Warner’s article on publics and counterpublics. In a way, when we write to a public, we consider what kind of audience we are targeting, how the audience would react to it, and how would they navigate around the site. Through these thoughts, we kind of elaborate on the affordances of a website, and this ranges from physical, functional, or sensory affordances. By thinking of what a website has to offer, we think of the receiver deliberately. And by thinking of the receiver, we are creating this relationship with these unknown users. Through use of text or other forms, we are always reaching strangers and ultimately, they have become a common social feature (Warner, 2002).

Check out Sana’s blog here!

Peer Review #2

For starters, you guys should check out my classmate Simbarahshe’s site – (http://simbarasheraphaelmtetwa.com/). The theme he chose is interesting in that the title “2017 – My year of humility” is repeated twice. Once in the top right corner and another on the main page on the foreground of the banner image. In my opinion, it is somewhat redundant to have the same thing appear twice but I assume it is just the format of the theme and by removing the main title from the banner image, it would render the other title unnoticeable. With that being said, the banner image is a well selected image in that it essentially encapsulates what his blog is about. The image is of a person looking into the distance through layers of pillared structures which in itself is seemingly a metaphor for looking ahead as well as seeking further personal meaning/understanding in yourself.

The typography in his site is also well chosen because of the purely white background hidden layered behind dark grey text. The font size is also easy to read and with a read more option, it gives the reader a taste of the post in anticipation for what’s to come. I also like how when your cursor goes over a linked menu it is an expanding underline rather than just a bold highlight of the menu. Overall, the site is very user-friendly in that a lot of the posts are large enough for people to see without having to click the actual post to get a sense for what it is about.

Some critiques that I have noticed are that the entire menu bar at the top of the page is not divided up into any droop-down (sub) menus. I think the “who is Simba” menu should be combined with the “About” because not only does the audience want to know what the blog is about but they also want to know who runs the site. People do not need/want to click on another page just to see who runs the site or what it is about. It should be amalgamated to provide the audience with a convenient one-stop view of the all encompassing “About” section. Similarly, the “Blog”  and “Humility Blog” sections are redundant so I suggest to eliminate one of them to avoid the clutter on the top menu bar. Also, I am pretty sure the “Blog” menu does not work as there is either an incorrect link or there is no content in it. As for the “Vision Board”, “Weekly Class Reflections”, and “Process Posts” sections, they should be put under a parent menu of “PUB101” instead to, like I said before, avoid the clutter on the top menu bar. Last thing of note, there is no integration of any social media platform whatsoever. I believe it is because he wants to keep his social media profile and self separate from his blog site as the posts do not correspond to what he does on social media.

I suggest everyone check out what my classmate is posting because everyone should follow his year-long  journey and also strive to be humble human-beings who are appreciative of others. Good luck on your journey and I hope to see more blog posts about your year in humility.

Peer Review #2

For my second peer review, I had the opportunity to review the blog of my fellow classmate, Annika McFarlane. Her blog is contains art content that she has created. 

Here is the link to her website: http://annikamcfarlane.com/

Upon arriving onto her website, There some beautiful images that are on her home page. As I look around her website, I found that everything on her website’s homepage is well-positioned using a symmetrical layout. I also like the theme and the minimalist design style. The white spaces around and in between each image makes it look more organized and easy to look at because of the colour contrast. The font is easy to read, elegant and in reading some blog posts and other pages on her website the spacing between lines is adequate. The website also has a button on the bottom of the page that leads the audience to the blogger’s instagram profile.

However, I feel that the navigation of the website can be improved. When I arrived onto the website, I felt somewhat lost as to where to go next as there was not a lot of words on the home page. I finally figured out where to go next when I saw the menu bar and figured that there is where more information is contained. I also felt that the identity of the website is unknown upon entering the  website. Although I know that the website itself is an art portfolio for the blogger, I believe that those who come onto the website not knowing what the website is about may feel confused with the purpose of the website.

There are places where I found that font can be adjusted. I specifically noticed that in places where there are indented bullet points, the font changes and is less bold which can be more difficult to read.

I would also suggest adding more artwork or pictures on the home page. The current design has four photos with three photos per row which means one photo is on the left side of a second row, which makes it look slightly imbalanced.

Overall, I find the website to be interesting and am interested in future artwork the blogger produces. Although, I believe that there are changes that can be made to make the website easier to navigate and read in some areas, the minimalist style of the website and the colours from the artwork make the website an interesting visit.

Peer Review–Full Plate, Empty Fridge

For this peer review, I am looking at Liam’s blog “Full Plate, Empty Fridge”.

At first glance, I really like how the name and content of the blog is very clear. The photo gives audiences an idea that it is a fun cooking blog.

As we look into his posts, it is clear that yellow was chosen to be the theme colour. I like the choice because it highlights the black titles of his posts. One suggestions I would give is to have larger fonts for the posts when viewing on tablets and phones. The post title was very tiny when I view it on my tablet. It could make audiences confuse if they are in the post they want to read.

I really like the grid format of the posts, but as I scroll down, the post of “My Vision Board” dropped down and the title bar was not at the same level as the one besides it. It makes the overall view a bit untidy. It would be better visually if each abstract has a photo, or not have photos in abstract at all. I feel that having photos in the abstract for the recipe posts are more attractive, but it is less necessary for posiel posts.

I enjoy reading in the typeface he has chosen; it is clear and easy to read. Since it is an informational and instructional blog, it is important to be able to read the texts quickly. However, I do find it easier to read the recipe post on tablet than laptop because the big pictures require a lot of scrolling.

Another thing I would suggest is to have the blog goes down to the texts content area after clicking the post. There are a couple of times when I thought the blog wasn’t loading because the page didn’t change, and refreshed it a few times before I realizes that I have to scroll down by myself. Audiences might think that the blog is not loading and leave the blog as a result.

I really look forward to seeing the blog evolve both in visual and in content in the future!

Peer Review of @jessefinkle

I’m going to be reviewing Jesse Finkle’s blog: @jessefinkle, a blog about Finkle’s photos on his Instagram, and stories behind some of those photos. During this review, I’ll be going over the design and layout of the blog itself. Let’s dive right in.

Upon visiting the site, the front page doesn’t convey much information to the reader, so my first instinct is to scroll down. Considering the background is white, grey typography isn’t the most ideal color to be using. Perhaps switching to a more bold color or even the standard black would make it easier to read. Other than that, the actual content is easy to traverse through, as the posts contain many pictures to break up the text and make it easier to read. For a blog about visual art and storytelling, you can be sure you will get what you came for. The many photographs help the reader greatly in following along with the storytelling.

My next point brings me to the general layout of the navigation. I mentioned earlier how the front page doesn’t convey much. To elaborate, my eyes are caught on the “Hello Peeps”, and is continually drawn down to the green button. However, I don’t know anything about the site or the author, so I’m not very inclined to click it. Noticing there’s more content south of the opening real estate, I scroll down, further ignoring the menu bar. I would have preferred the menu bar be more visible, perhaps with a color that stands out to the reader. Navigation being an integral part of accessing the other parts of the site, giving it some attention would benefit the blog greatly.

The about biography could be moved to the very top, just below the menu, and swapped with the green “Preview My Visuals” button so that the reader will know what they’re getting into before pressing the button. This goes back to what I mentioned earlier about ‘real estate’, where its very important to hook your reader into your site. Even providing some of the photos from his Instagram along with a short description would give the readers a taste of what they can expect going into the blog itself, or even what Jesse is capable of as a photographer. Overall, the site seems very standard in its design, so I do hope to look forward to the development of Jesse’s blog.

If you’d like to know more about Jesse Finkle and his blog, go pay him a visit at: @jessefinkle.

Do you take Debit?

Hey Richard, I haven’t met you in real life, I have never played video games with you, but I am about to give you my opinion on your website Insert Coins(s) to Continue….

Quick Introduction

The website is a blog about video game development. Obviously Richard is passionate about video games as he writes posts reflecting on games and their design. He is an aspiring game designer himself who is working on designing his very own game. I will show you a screenshot of what you see when you first land on the home page.

First Impressions

Initially when I landed on the site I was confused. The white, purple, and brown aesthetic didn’t exactly scream game design website, if it wasn’t for the large site title at the top of the screen I would think I made a typo in the web address. I did like in your title how you used the parenthesis’ around the ‘s’. It made me think video games and gave me nostalgia reflecting on arcade machines and dusty old arcades. Moving on, I wasn’t feeling the colour scheme. I think a different background image would help people connect quicker to the game design idea. Also the two search bars and the title being off centre should be fixed (just disable both search bars).

Design Decisions

In the post from Travis Gertz titled: “Design Machines. How to survive in the digital Apocalypse,” he says:

“Whether it’s a lack of our own critical thinking or external pressure clamping down, we shy away from carving our own path. Originality is risky. It’s difficult to quantify and defend. Why try something new when someone else has already tested it for us?”

Concerning the website, I feel like you have been playing it safe, colouring within the lines, and not challenging what is ‘supposed to’ be there. It seems like you haven’t customized much from how the theme comes stock. Elements in the sidebar such as archives or the search bar are not helpful and should be taken away. Replace them with something different or even more negative space. There is also a lack of engaging imagery on the home page, a really cool game related banner across or behind the site title could grab someones attention quicker and keep their eyes scrolling down. The sites usability is functional, which I like. The lack of annoying and unimportant bells and whistles is good, although you need to add a link to your game development category from the menu on the home page.

Victor Kaptelinin talks about how it is important to make sure concepts that you implement are relevant and useful. This speaks to some of the general concepts you have applied to your blog. For example, is designing your website like pages in a notebook a relevant concept when your subject is video game design? I think you could borrow from video games a bit more when thinking about elements like buttons or transitions between pages.


It seems like you put a lot of effort into your blog posts, the content and your writing style are great! I enjoy your style because it comes across as this cynical authenticity that I can connect with. It is obvious that you are passionate about design and video games. On the other hand, the overall design and aesthetic of the site doesn’t seem to reflect that. If you added some engaging and relevant imagery to the site, updated the colours, and added some cool video game inspired functionality your website would be so much more enticing. Great work, I understand that the site is continually under construction and I am looking forward to seeing how it turns out.



Peer Review #2

All Things Pacific Northwest, created by Rachel Fung, is a blog that is dedicated to her personal and authentic experiences living in the pacific northwest. The overall appeal is very organized and clean, with a well-structured main menu that lets the audience get a sense of the topics she writes about. On the homepage, there are beautiful images, filling the whitespace with bright green and blues, rightfully depicting the natural beauty of Vancouver. One suggestion I have is to create a header that is consistent in any page the viewer may navigate to. Clicking into another page, there seems to be no website/blog title or header image that tells them what website the user is on, which contributes to increasing the viewer’s cognitive load. Questions such as “What website am I on again?” “What is this website about?” should be answered through a header/title that sets a brand for the blog. Another design suggestion would be to differentiate the Featured Posts from Recent Posts in the homepage. The consistent gridded structure between these two sections cause it to seem like they organized under one category. Perhaps Featured Posts could incorporate larger images in a carousel that catches the audience’s attention first.

I am quite impressed with the amount and frequency of posts Rachel has written in the past few weeks. It really shows how much she enjoys writing and being persistent with putting up content on a regular basis. I loved reading about the hikes because it gives the viewer a good sense of what the whole experience is like. As more hiking posts are written, I would suggest creating a visual scale that indicates her personal difficulty ranking of each of the hikes to let the viewer know if that hike may be suitable for them. All Things Pacific Northwest is a blog that presents Rachel’s genuine opinions and experiences, depicting her true self on an online digital platform through her personal and cultural values: it may be an aspect that one can only see if they read her blog. It’s also great that she has linked her Instagram account to her blog that let’s the audience have a better sense of who she is and gives more content about her personal life. Without the social linking, her identity is almost anonymous without a photo or revealing too much information in the About section so the images from her Instagram really adds a more personal touch. Overall, the blog is being produced very professionally and consistently!

peer review #1 – Jenny Chan

Jenny Chan’s Website: http://triangularzebras.com/

This week, I was assigned Jenny Chan’s website to do a peer review on developing her online self. The short description that she wrote for her website in the google spreadsheet was: “A blog of the photos I take on my phone and the music I like.”

Upon arriving to her website, “BETWEEN THE STRIPES”, I immediately noticed that she went for a color scheme that mostly consisted of black, white, yellow, and a few orangey-red colors. After reading her process post, it definitely made sense to me why she chose that color scheme! As she explained in the process post, she loves zebras and the interests and enjoyments in her life were her stripes! I also found in her About section that she her favorite color is yellow. Speaking as a designer (I’m actually a SIAT student), the way she added the hints of orangey-red allowed her to highlight things from her blog and differentiate them with the other content. She had the title of her webpage boldly displayed at the top of her pages, however it was not too clear as the background image and the strike-through font mesh together. Her body text were also all-caps, which gave off the impression that she has an enthusiastic personality!

Asides from her process post, she posted a playlist of the music she was currently enjoying. I find this allows her visitors to feel engaged and get a better sense of who she is. I listened to a few of the songs on her suggested playlist and they are very chill. And like Jenny said, they are perfect for cold rainy days! On the side of her blog, she included a Search Bar, Categories, Recent Posts, and Archives to make it easier to navigate through her website. She also included a  Social Media, Music, and Vision Board section, which included her Pinterest, Instagram, and SoundCloud account, where visitors can take a look at what she likes and what she’s like. Moving on to her About section, I could tell that she seems like a very happy and care-free person overall! I learnt many interesting facts about her, and have a pretty good idea of what her personality is like from her description. Lastly, her Captures page showcases a few pictures that she’s taken of different locations, but they all have the same theme, which are sunsets!

I’d love to read more about her blog when she makes more posts, and would love to see more of her sunset pictures! Overall, I enjoyed reading through her blog, as her personality shown through her posts and made it interesting for me as her audience! 🙂

Review: The Armageddon and Me

I will be reviewing my fellow classmate’s blog: The Armageddon and Me. Zoe’s blog features a simplistic design with black texts on a white background. I personally think that for a topic like the apocalypse, a darker or warmer colour scheme would be more fitting. I think it will create a more mysterious mood for the audience when reading your content. The tagline, “cults, cusine, and the dating scene of the apocalypse” gives me a general idea of what the site is about and I truly appreciate that because I was quite startled at first. But in a good way, because the topic and content is so different and quite refreshing. On a quick note, I believe it is supposed to be “cuisine” instead of “cusine”, but please correct me if I am wrong. The site is pretty developed and I like how it is easy to navigate around the site. I really appreciate the minimal tabs established: Apocalypse Daily, About, and Process Posts.  Centering the About tab is a nice touch because I think that is the first place people would go to for a taste of what to expect of the site, so I would say it is pretty central.

I am suggesting to make a PUB101 tab and the Process Posts tab can then be placed under that so that school assignments or any lecture related posts can be more organized. On top of that, a Peer Review tab would be nice or a Reflection tab, which would all go under PUB101. After reading the About page and some posts, I can already sense that Zoe is very creative in terms of her imagination and words. Obviously, her blog is dedicated to an imagined life after an apocalypse but reading her work makes you feel like you’ve got nothing left and joining a cult is your only hope to enjoy time.

I am not sure if it defeats the purpose, but I would like to know more about the genius mind behind the posts. I am thinking that adding a short biography can be useful but there may be reasons why it is not up there in the first place. Perhaps this may be Zoe’s anonymity behaviour in cyberspace and this concealment of identify allows her to share what she is most passionate about to her readers. This behaviour is the most common because people don’t have to own their behaviour and I can personally relate to this as well. Moreover, I like how the “Featured Posts” section is kept because I think for a topic like this, people need as much guidance as possible and this will give them a chance to read the author’s best picks first. As I scroll towards the bottom, there is a final section titled, “My Diary”, which features Zoe’s vision board post and I am not entirely sure if it is necessary since it is categorized under the Process Posts tab anyway.

Just small details here and there but I’m totally hooked!

Check out Zoe’s blog here!

Peer Review #1

First off, you guys need to check out my classmate Athena’s site – http://the-hermes.com/ . Her blog is about the struggles to maintain a balanced healthy lifestyle coupled with the busy lives of everyday people. Critically, she has not done very much in terms of blogging about health related content outside of the PUB101 course. However, it is somewhat ironic that the lack of posts may be the result of her preoccupied time with other school/work activities.

In terms of the website design, there is an image in the background that is stationary and distracting when you scroll through the site. The foreground has all the posts, pictures, and links but the picture in the background couples with the font colour can affect the visibility of the words in her posts. Although, the choice to insert a background picture may be to give the page depth, it is unnecessary and would, in my opinion, greatly benefit to a simple solid coloured background or an image that is less colourful.

In contrary, she has implemented a photo of herself as well as a brief description of who she is. It is interesting to have that at the right side of her site as it introduces the audience to who runs the blog right away. She has clearly established passions as well as a vision board of who she is and what her interests are. She also has a small Instagram section on her page but there is no direct link to click that would send me to the actual Instagram page itself. I cannot make to many judgments on her online self versus her actual self but it may be safe to assume at this moment in time she is presently one and the same on her site.

I look forward to seeing more posts on her site as her blog also appeals to my struggle with a sustainable balance between work, school, and health (exercise). Ultimately, she just needs to adjust some minor design issues regarding the background image. Design simplicity would be key to her site as I believe the content of the site is way more important to her target audience. What I am trying to say is, post more content outside of PUB101 and it will peak the interests of the audience to keep scrolling through the site and be encouraged to see what else the page has to offer. I like what is there so far so keep continue developing the site and increase the posting of blog content.

Peer Review: Developing an Online Self 09-26

For this peer review, I have been given the opportunity to give a peer review on a page of my classmate, Meera Champawat. Her page is called “Beauty As Art”, and from my understanding, it focuses on how she expresses herself through her usage of makeup. I apologize ahead if I offend anyone with this review; it is not my intend nor my wish.

Immediately, upon arriving onto her website, I was a little startled seeing a photo of her right off the bat (not that it was an ugly picture or anything like that, but it just not what I was expecting). However, even though the photo caught me by surprise, I believe it was is a good choice of a photo because what I noticed first about the photo was the makeup and it is clearly what the website is showcasing about. I especially like the tagline “We express ourselves through beauty and beauty is our art”, as it brings me to a place of reflection of how everyone has their own way of expressing themselves. Looking through the remainder of the home page, what catches my eye the most are the colors from the photos of blog post that are linked to the home page, which makes perfect sense in my mind as color is a huge factor when it comes to makeup. As I look through the “About” page, I can definitely see her passion of being an artist in makeup and that is what I think she has developed her online self as: passionate, artistic, and expressive.

On her page so far, at the time I am typing this, there is one post (not including course required posts) called “Invincible“. When I read through the first paragraph, the only word I could come up with was “Powerful”. She talks about how makeup has the ability to give you confidence and also about her journey of learning how to apply makeup. One feedback I would give on her post would be on the readability of it. When she starts listing out the different products she used, making certain key words bold or a different color would undoubtedly make the post easier to read and help with the navigation of the post.

Overall, I found her website enjoyable to look at and read through. Particularly, I really enjoy the passion she has in her topic which is a contributing factor to my enjoyment of her page. I look forward to her upcoming posts!

Check out her website here: http://meerachampawat.com/

Peer Review–“Here & Now”

Sung Yan’s website, Here & Now, is about her life as an exchange student in Vancouver from Hong Kong.

At first sight, the header photo took a lot of attention of the audience. However, it also distracted me from finding the title and short description of your blog. I believe that it would be better if you adjust the location of the title so that it would appear at the top on your homepage.

There isn’t much going on for the menu yet since there isn’t a lot of posts. I really look forward to seeing more post from you. I would suggest that you add a tab for photos so that you can post pictures you have taken regularly.

For the Pub101 tab, there isn’t anything written in the main page. I understand that you put everything in the pull-down menu, but it would still be better if you have some introduction on the page. Also, I realized that you put the direct link to your process post in the second sub-menu, it might became too long to navigate in the future. It would be more easily accessible if you just put the category of Process Post under the pull-down menu so that the audiences can read the abstract of all the posts in that category and decide which one to read in detail.

I really like your ‘About’ section. It is simple and direct. However, the page seems a bit imbalanced as a whole. There are a lot of blank space on the left that could be filled with pictures that you have taken.

The format of the website seems a  bit inconsistent through out the pages. The major problem is the sidebar. The sidebar only appears on the homepage and posts, but none of the other pages. While the texts are on the left side of the website in the pages with sidebar, the remaining pages and posts have the texts on the right side. This makes the website looks less organized and inconsistent.

Here and Now is just starting, but I really look forward to it as more contents fill the site.

Here is the link to the Sung Yan’s website: http://sungyanlai.com/

Peer Review #3

With an assigned peer from the other section of PUB101, write (appreciatively, constructively) a review of their website’s marketability to their intended audience group. Link well, use resources from your readings please. The review should thoroughly assess both content and design from the perspective of a reader/user. Your review should be 400+ words and posted to your Process Blog, with clear links to your peer’s site. Asia’s blog “Juice Feed,” is about a journey in self care. Immediately, the viewer...

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Peer Review #3: Perla Ramirez

For my third and last peer review of the semester, I was paired up with fellow classmate, Perla Ramirez, owner of the blog, Perla Ramirez, AKA, the user, Celeste Silverfrond, on Dungeons and Dragons.

Along with looking at the design and content of the blog for this peer review post, I will also be assessing and analyzing Perla’s marketability for her intended audience.

Homepage of Perla’s blog, I like how her user for DnD, is bolded.

The very first thing, that caught my attention was the username of Perla’s character, Celeste Silverfrond, as it was big, bright and bold. It was also used as the head title, along with the subtitle of “combating school and dragons.”

However, because of this, I wasn’t too sure if Perla’s blog title was supposed to be Celeste Silverfrond or Perla Ramirez. In any case, I went for the safe route, and assumed that her blog is called Perla Ramirez, as it is the title of her URL to her blog.

I could tell Perla’s blog was about gaming seeing how she has an avatar of a character and the content of her blog posts are heavily-related about the game, whether it was about the music, items she collected, or campaigns she has participated in. I haven’t played online games for a while, so initially I had to look at her about page to see which game her blog was about, and found out it was Dungeons and Dragons

What I really loved about the design of the page was the background picture. It’s colorful, visualizing and majestic 🙂, I can only assume its from one of the many wallpaper/background from the game itself or perhaps an original artistic interpretation of a location within the game. Furthermore, I like the fact that Perla’s avatar is an avatar of her character, presumably. 

Perla’s blog is simplistic in a way, that everything can be easily accessible. Right beside her about tab, is a tab for our publishing course, in which she labeled “Pub 101 Assignments”. If you click on it, you can see a drop-down list of all the process posts, peer reviews, and essays she has published.

Perla’s take on monetization.

When I explored her blog, I realized there was no displays of advertisements. However, after I read Perla’s reasoning why she didn’t want to add any ads, I appreciated her honesty :mrgreen:. There is a truth in what she wrote, which she indicated that she would have felt that if she monetize her site, it would feel more of a commitment and a job, than rather having the blog as an expressive hobby.

Another thing that stood out to me for Perla’s blog is that she doesn’t incorporate too much of her personal life with her gaming life. I believe this is a good thing for her to continue to do, as I have previously played online games such as Gunbound, Maple Story, Wonderland, etc., and I would read blogs from players who would put too much of their personal lives published (⊙△⊙)

In this way, by not putting too much personal information about her life, Perla would not be subjected to the concept of “digital trail” in a negative way. A digital trail is known as “…a trace you leave behind you. It’s almost like breadcrumbs. Sometimes intentionally,  sometimes unintentionally…” It is known that data that are posted online is sent elsewhere and is accumulated and collected over time. (Jamali et al., 2016). Should Perla put too much personal data about herself, the data could possibly be accessible by people who would use the information in the wrong way. 

Perla’s about page.

In order to get to know Perla better, personally, I explored her about page, which was located through a tab on the very top right corner of her home page. I also wanted to see if her about page would indicate who her targeted audience group might be. From reading her the page, I discovered that her targeted audience are fellow Dungeons and Dragons players. 

While, Perla has stated that she hopes “…to reach those that have hectic life such as myself and still find the time to socialize and learn such complex game such as DnD …” I believe her blog is great in being marketable to a wider range of audience, besides other than DnD players ( ◞・౪・)

First of, the blog is about gaming. There are millions of people who are and would consider themselves “gamers.” In this sense, her blog is more likely to attract gamers. More so, Perla had written in her own words from her process post that she hopes to attract, “…an audience who has a craving for fantasy or fictional like stories….or someone part of the digital or physical gaming world…any nerd or story lover…”

Another point that makes her blog marketable is that her writing style is feminine and her point of view is written from a girl’s perspective. With this, her audience would more likely cater to females in general, and to be more specific, female gamers. Because of this, a lot of girls may be recurring visitors as they have someone they can relate to, seeing how, in games, girls are generally treated different from male players.

If I have to critique, I would suggest that Perla should add more content in her blog posts, maybe writing more for each entry. Furthermore, her posts would be a lot easier to read if she breaks up a big paragraph into smaller ones. That way, her audience won’t be looking at a big chunk of words. Also, I believe that if more pictures and pop of colors was added, it would brighten her blog posts and perhaps attract more people to her site.

Overall, I believe Perla’s blog is great establishment, as a gaming and Dungeons and Dragons blog. I do enjoy the fact you get a feel of her personality through her blog posts, making her posts feel more authentic. Once there’s more content and updates, overtime, I believe Perla will attract a larger audience 🙂.


Jamali, R., Jaroodi, R. A., Lazo, J.A., & Phillip, G.,(2016, May 6). Digital breadcrumbs: the data trail we leave behind. Pod Academy. Podcast retrieved from http://podacademy.org/podcasts/digital-breadcrumbs-our-data-trail/


Peer Review #3

Wow, incredible that we are so near the end of the semester! This has completely flown by!

I was assigned to review Devon’s site: devonzphotography.com, and discuss the application of audiences and channels.

Upon opening the URL I am struck with how strong a homepage the website has. It is clear immediately that this site is about photography and that is presented to the reader through the presence of a very eye-catching and beautiful photo of (presumably?) the artist with stunning mountains in the background. Right off the bat I can tell the nature of the site and what kind of audience the site would appeal to: that being, natural photographers.

Devon’s page is really clean and well-laid out, however his “About” page doesn’t offer me the information that I am craving! I want to learn about how he got started with photography, what he’s all about, all of the really important stuff, however the About section is bare and unfinished. That’ll come together with time I’m sure.

The impression that I get upon looking at the blog is that the kind of people Devon is targeting are those with similar interests. That interest is chiefly: photography, as the URL would suggest. The artwork is beautiful and clean, but there are only two posts so far! This has truly only piqued my interest and I want to follow more, however, I’m not certain that would apply to the larger spectrum of potential audience members. It’s possible they would be deterred by the lack of content.

As someone who is not a member of the photography community, I cannot say exactly what these people would be looking for, however I can say that I appreciate the artwork that has been posted and I can see that it would be accessible for someone who is not a member of the photography community (i.e. myself) as well as those who actually know a thing or two and are looking to connect with people with similar interests.

I particularly enjoy the titles that are linked to the photos. They are interesting enough to draw me to click on the heading, and then from there it is fascinating to see how the title and the photograph are connected and to think about why that particular title was chosen. It’s cool to see the publishing student combined with the photographer in these posts.

I think with more content and a well-developed “About” page, this is going to be a really fantastic place to post Devon’s art and will draw and interact with a community of like-minded artists, as well as those who are not artists, but who appreciate good art, in the future.

Peer Review #3

Here is the link of my peer’s site: http://thewisechild.ca/

I will begin with the peer review with my thoughts on the content of the website from the perspective of a reader.

First of all, I like the “About Me” section. This was the first thing I read on this website and it gave me a good explanation on how the website was named and what the topic was. Also, I found that Kaiya minimized her personal information such as major, origin or hobbies in her introduction. Considering that she said she did not want to be labeled (except feminism) , I  think this minimization helps readers to keep an open mind.

Also, I think the topic for this blog, self discovery and feminism, is very interesting. I am also quite into this topic and I really enjoy reading the posts. However, I  think it would be better if my peer Kaiya could dig deeper into feminism. As a reader who is also interested in this topic, I hope to encounter something more specific and more personal (since it is about her own self-discovery) such as Kaiya’s thoughts or comments on a particular event that related to gender issue.

Next, I will also review my peer’s design.

First, I like her choice of pink color. Usually people would link pink color to female so it fits the topic of website (though some may argue that linking pink to female could be a stereotype). I also found that pink color frequently appeared in Kaiya’s photos which matches to her design.

However, I found the categories are somehow confusing. I could not find a tab that can take me to the posts of PUB 101 directly. In order to find the process posts, I will have to go to “Posts” and then choose from categories on the right side.

Also, under the category of “Posts”, there are sub-categories such as Race, Gender or Body. When I clicked them, I found that the sub-categories  are still empty. I think some of the existing posts could go under these sub-categories. It would be better if Kaiya could organize her posts.

The “Travel Gallery” and My Aesthetic” are also somehow confusing. I  like those photos but I could not find the relation between the photos and the theme of this website. It would be better if Kaiya could tell the readers some stories behind the photos and how these pictures related to her journey of self-discovery.

I am looking forward to know more stories of Kaiya, the Wise Child. 🙂

Peer Review #3

For my third peer review, I was assigned Ji-Yun’s blog shiksohyeda, with the focus on her marketability for her intended audience group. Being an avid music lover, Ji-Yun uses her blog to express her love of music by sharing videos of various covers and artists. In turn, there is a lot of potential for monetizing in...

Peer Review #3

For our third peer review I was assigned kadunbar.com, a baking blog run by Kathleen Dunbar. Right away Kathleen’s site is welcoming and definitely gives the message of what it’s about. You’re greeted by a logo: a K wrapped in a wreath of leaves that looks like it could be the logo for a coffee shop or an independent clothing store.

The blog looks like it could be the website for a small bakery. Kathleen’s photos are very professional, and therefore bring an organized, more presentable look to the site. It’s a clean layout, white, with a header that changes between photos she’s taken of her baked goods. There’s a variety of pictures to show the diversity of her skills and tastes. There are also links at the top of the website that lead to a contact page, a link to her process posts, an about section, and a section linking to all her food posts. The photos for her mixed berry scones are gorgeous and look very professional. The powdered sugar and placement of the berries as well as the colour scheme of the photos matching the blog continues to bring a professional quality to the blog.

Kathleen also includes her social media links at the bottom of the page as a part of the footer, but as an added bonus there’s an option to save her posts to pinterest if you hover over the images on her blog. For bakers with pinterest boards this is a must and definitely an added quality to her site.

Kathleen’s website could be improved by adding more posts, but this applies to most of the blogs in this course. She’s off to a great start, and it looks like she could easily turn her blog into a professional website for a bakery if she were to make a start up one, or at least any kind of baking business. She’s also got several comments on her post and she replied to all of them, which is great to lend a hand to being a part of an online baking community. An excellent looking blog.

Peer Review #3

PEER REVIEW #3 Audience and Channels: kimlaughasmuchasyoubreathe.com


Kim is a second year university student who spent the first 14 years of her life living in Hong Kong. Her website ‘www.kimlaughasmuchasyoubreathe.com‘ details her adventures and experiences as she explores the foreign country of Canada. Her posts are written in first person and display a personal account of her travels both around Vancouver and the surrounding cities. The website is aimed at study abroad students living in Vancouver aged between 18 and 26. Assessing the marketability of the site for that target audience depends on two main factors; the content and the design.


The content of Kim’s blog posts are very well suited to her target audience. Detailed recounts of her trips to Seattle and Harrison Hot Springs paired with stories of local activities like laser tagging in New Westminster provide readers with ideas and inspiration, particularly useful for someone who is also new to the city. I believe that adding some posts about the differences between her new lifestyle in Vancouver compared against the lifestyle she grew up with for 14 years in Hong Kong would be very interesting. This would also be beneficial to giving some more relevance to the ‘exciting yet challenging’ aspects of exploring a foreign country that she references in her About Me section. There is an also an opportunity for Kim to monetize her posts by partnering up with some of the local businesses she is visiting (e.g. laser tagging) to do some sponsored content.


The design of the site is very simple and aesthetically pleasing. The bright green and yellow header image supports the theme colours chosen and also the positive, happy tone of the site’s content. Functionality wise, there are a few improvements that could be made to enhance site navigation. Firstly, the main menu has 6 tabs; Home, About, theREALfun, Musings, Blogs and Process Posts. From there however, there are no sub-menus. I believe it would be beneficial to add sub-menu’s under these sections (e.g. PUB101 > Peer Reviews, Essays, Process Posts | Blogs > March > Longer Days, America’s Rugby Championship, Seattle). This would allow users to open a specific blog post in one click. Secondly, the home page displays the entire posts rather than just a small excerpt from each post. This makes scrolling down the home page quite difficult – especially when some of the posts are quite long (e.g. the Seattle post). To fix this issue, it would simply be a matter of checking the ‘show excerpt’ checkbox in settings rather than ‘show full post’. Another design aspect that may benefit the marketability of Kim’s site is adding a ‘Contact Me’ tab to the primary menu bar so that viewers and potential sponsors can easily and efficiently get in contact with Kim.

Kim has successfully produced a website that is interesting, functional and engaging. The content is consistent and clear and the site as a whole is very marketable. Kim has a very clear target audience and her content and design works to support that interaction.