Tag Archives: Peer Review

Peer Review #3: Closet Affair

Hey Y’all! I am back here today with my third and final peer review! You ready? Here it goes.


So today we take a look at Closet Affair (http://miaericci.com) written by Mia is the type of blog I always wished I could write. It is so cool! Your front home page is very girly and cute which definitely gives off the fashion blog archetype although some of the design elements that have been implemented, such as the background, can seem a bit busy to some BUT, let me just say personally, I LOVE the background with the “gucci cat” despite it’s repetitively. I think it speaks to Mia’s personality as well as the type of brand she wants to emulate in her blog persona. In her blog, she seems like “cool” just comes naturally to her which especially in fashion will definitely attract the type of audience she is trying to receive. I really like how all her personal blog posts include a picture of her outfits (which are all incredibly amazing!) with a short description of the items and why she chose to put them together.

One of her posts that I thought was interesting was the one about Bella Hadid. (http://miaericci.com/looks-2/beautiful-bella-3/) I like that Mia is sharing her own personal style but she also takes the time to tell her readers where that inspiration comes from, giving them additional information of who she is as a person as well as a clothing enthusiast. I think it would be cool to do weekly reviews perhaps of a look Bella sorted on the red carpet or out and about and then showing how she would pull inspiration from it.

I also find the inspiration page a good addition to the blog adding another dimension to simply posting about outfits she has worn, although the tab didn’t seem to include any information so moving forward I would definitely suggest adding more content to that page. (http://miaericci.com/inspiration/)

I think Mia, much like myself, is writing this blog to show her true authentic self and it is very much perceived through this blog. I believe that a lot of times in fashion, bloggers will try to cater to a certain audience for followings and what not but I believe that Mia’s unapologetic authenticity is what will attract her demographic. Considering this, I still do think that Mia should keep in mind what she would like her audience to be if she wishes to grow her site.

Just a last little thing, I love your Instagram! (ya…I stalked you a little) I think it is super cohesive with the type of persona/brand you are building on your blog. I think you should for sure somehow advertise your posts on your Instagram or link your Instagram in some future blog posts about outfit ideas etc., I think it would add an additional space where you could actively interact with your readers.

Overall, great blog I really enjoyed reading it and hopefully now with your guidance will be able to somewhat better dress myself.


Awkward Girl.

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PEER REVIEW #3: Adventurous Adventures of an Adventurer

The first look Tyrell’s blog impressed me immediately with the well shot video as a header. The other thing that stands out about his blog is the amazing photography. Just scrolling through his blog, causes a feeling of wanderlust.


So far, the blog only has 3 entries, while the rest are title and have a photo, but no text (besides “Coming Soon”). I would recommend finishing the blog post before posting, so that readers aren’t disappointed by the lack of content when they click the photo. I enjoy the inspiring tone these posts are written in. The writing encourages the reader to experience new adventures as he has. The photos harmonize with the text to bring an exciting experience. However, I did find some grammatical errors and tense mistakes. Fixing those errors would result in a smoother flow in the writing, thus creating a better experience for the audience. Lastly, the maps at the bottom of every post is a great addition! This is something I’ve wanted to implicate as well (although I’m still having trouble figuring out how). It shows the reader exactly where Tyrell had his adventure, so that they can experience for themselves!


Overall design of the theme is simple and straight forward. Of course, the website is responsive, and works at all browser sizes. Surprisingly, the website loads quickly despite the high-resolution photos and video. The theme hasn’t been customized very much; the fonts are theme fonts and the colours are the basics. Aesthetic wise, it isn’t a big issue; the design does have unity. However, it’s good to stand out from other blog designs, especially if he were to monetize. There aren’t any widgets or sidebar, which I think is a good idea to add, especially for social media outlets, like Instagram feed. The proportioning is good, because the photos are large and attractive. I think that Tyrell’s photos are the most important aspect of his blog, since he’s a photographer.  


There currently aren’t any ads present on the blog. Perhaps Tyrell doesn’t want to ruin the aesthetics of his blog by adding advertisements. If he were to monetize, I would suggest adding features and customizations to make the blog more unique, and promote his social media channels more. In addition, his about page explains that he is a freelance photographer. I like how his about page is essentially a resume, which makes it easy for employers or potential clients to view his portfolio. as well as his credentials.

Peer Review #3

For my third peer review, I got to take a look at Jade Boiser’s blog. For this peer review, I will be looking at how marketable this blog is for its intended audience. I will also be taking into consideration how this blog gains its audience and what can be done to get more traffic so that more individuals can see Jade’s content.

In one of her process posts, I noticed that Jade mentions that her imagined audience is between the ages of 13-20 as she feels as though she can relate to individuals within this age group. She talks about how individuals closer to her age group will find her content relatable. Going through many of her posts I noticed a few things that allowed me to see how her blog is truly created for this age group. The first would be that her posts are easy to read. The words she uses get across to the readers easily and are not complicated for young audiences. Her posts are also short enough that young audiences feel encouraged to read them, and most importantly, they are engaging. I think her posts are engaging for young audiences because they seem relatable. Some of the topics I came across included personal relationships, breakups and what she has learned through her experiences whether negative or positive. Her content allows young readers to feel as though Jade is just like them.

According to an article from week 5 – Searching for a public of their own, I think Jade has definitely nailed it with producing content that relates to the teen demographic. The article talks about how choosing what to share and how much is up to the content creator. Jade choses to share a great amount of personal stories and the connections she makes with the music she listens to. This demographic she is targeting in particular seems to be all about their music and therefore her content can be extremely relatable for this audience.

In order for this blog to attract new readers, I feel as though Jade could perhaps either make her Instagram account public or create a specific one for her blog. I see that she has her private account on her site in the sidebar, however because it is private, viewers on her blog cannot access her posts and see the person behind the screen and it seems a little pointless to link the account if it is private (I do recognize her great use of pictures in her posts- which go amazingly with the content). Also, because the account is private, she cannot use hashtags on Instagram to promote her posts. I think Jade could really use this social media platform to get her blog out there as it has such a unique concept and young individuals could really connect with her through her posts.

-Shazia xx

Vol. 10: Peer Review #3


This week, I will be reviewing Teresa’s blog: teresahanulseo.com. I want to be clear from the beginning, as per usual, that I will be examining her content as well as visual design. In light of this, it would be best to start off by trying to describe the audience persona she has envisioned for her blog.

Already from the homepage of her blog, I feel that I can quickly try to identify the type of audience it is for. Her blog title, “The Confusing, Jumbled Life of Teresa Hanul Seo” already denotes that her blog is intended for a more young, fun, and lighthearted audience. Right away, humour is present within her blog, denoting one should view this without taking anything too seriously. If I were to give an ideal demographic audience, I would say that it would be roughly between the ages of 15-20, either male or female, and closely tied to attributes of Millennials.

Right away, I’m presented with a humourous picture of Childish Gambino. I would say that in terms of designwise, it seems out-of-place, but it ties the theme of her blog together in the beginning. The one thing it does correct is that it entices me to want to see other things for a possible laugh or smile. The colours used are vibrant pops of red and yellow, yet are on the softer side to ease the eyes. I’m glad she didn’t use overly vibrant colours or I would’ve commented on it. Her text is also a different colour, and gives a nice contract to everything. I would say the tagline under her title is a little hard to read, and possibly reworking the title a bit could have it feel more balanced.

The red pop of her menu bar struck out at me too much in the beginning, but once I realized some text inside her blog was the same colour, it was now consistent with the rest of her blog. I would say maybe now the blue of her title might be out of place–I personally find 3 colours that are very different from each other hard to handle. But, nonetheless, the carefree nature of her blog might say otherwise.

Here’s what I’m talking about:

Teresa also has a calendar at the bottom of every page in her blog. Though the it is nicely presented, I found it kind of off-putting since there was no real use for it–we can quickly view the calendar from our mobile devices or laptop.

Teresa’s about section already sparks her style of writing for her audience. It’s very conversational, and I find it warming. Her ability to be this loud helps me realize how much she can be that dependable friend, or the main character in those tween movies we adore. This is her voice, and I find it quite powerful!

Though the design is sleek on different pages, I find that it is not creative enough for the intended “feel” she was going for. Maybe Teresa ought to put pictures in posts too, to at least bring some colour to her text.

I can’t say too much about her content, as none of it resides outside of pub101 posts or peer reviews, but I will say if she did post any content, I wish for her to include the quirkiness she has in her language, some colour to denote the fun and silly atmosphere, and to be creative! Overall, I find that she was able to pinpoint her audience well with her design and whatever content she has on there, but I am rooting for her to include more and post more for her audience!

’till next time, homies!

Peer Review #3- Honestlynaomi

First Impressions

This week, I’ll be reviewing Naomi’s blog, honestlynaomi.com, with a focus on marketability. My first impression of Naomi’s site is that it is clean, elegant, and easy to navigate. Naomi has implemented a pop of colour in her logo, as well as a personal tagline that reads “daily doses of my lifestyle and pop culture, with a little sarcasm mixed in.” As a reader, I immediately know that this will be a personal and lifestyle blog, and I can decide whether I would like to explore further based on this initial information.

Logo and tagline of honestlynaomi.com

I think that Naomi’s blog will attract females in their late teens to mid-twenties, especially those who are interested in fashion, food, travel, and the post-secondary experience. I like how Naomi has explicitly outlined her target audience on her “About” page, which reads “if you love fashion, food, and travel you’ll feel right at home here.” Through this statement, Naomi recognizes that “a public is self-organized… it exists by virtue of being addressed” (Michael Warner, 2010, p. 413). By addressing her audience in both the “About” page and in the sidebar, Naomi has effectively acknowledged and welcomed her audience.


Sidebar widget on honestlynaomi.com

Naomi’s site is a personal and lifestyle blog; therefore, the marketability of the site rests on Naomi herself. I think she has done a great job in this area – she has a descriptive “About” page, a sidebar featuring a personal message and photo, and a customized logo. I think that the personal photograph in the sidebar is a nice touch that humanizes Naomi and allows her audience to put a face to her posts. In “How To Survive the Digital Apocalypse”, Travis Gertz (2015) raises concerns that we have designed ourselves into a corner by being reliant on design choices created by machines. By customizing her logo, sidebar, and theme, Naomi has addressed the concern that “originality is risky” (Gertz, 2015).

I suggest that Naomi post content more frequently and consistently, especially if she is looking to monetize her blog in the future. This would increase the amount of traffic on her blog as well as show potential sponsors that she is dedicated to her site.


Naomi’s blog currently features two posts. So far, Naomi’s posts have explored her personal life and food. These topics are broad enough that they will appeal to a range of individuals including her target audience. In order to increase readership in the future, I suggest that Naomi monitor her Google Analytics after posting some more content. This will allow her to determine which posts receive the most traffic. In turn, she can tailor her content to reflect what her audience is interacting with the most.

Layout and Site Structure

The menu consists of four major categories: “Life”, “Food”, “Fashion and Beauty”, and “Travel”. One suggestion I have is to reduce the number of categories until more content has been posted. I suggest removing the “Travel” category because it does not feature any posts, and I think that most users navigate away from websites once they reach an empty category or a broken link. By removing unnecessary categories, Naomi can enhance user flow within her blog. In turn, Naomi will enhance the marketability of her site by keeping users on her blog for longer periods of time.

Blank “Travel” category

As a reader, I was a bit confused by the “Fashion and Beauty” category – it consists of a few images of clothing and make-up, but the images are not accompanied by any text or description. This can be easily addressed by incorporating these images into a text post and providing links to the products. As a result, Naomi would increase the content on her blog, as well as provide potential opportunities for affiliate marketing.

Social Media

At this point, Naomi has not integrated any forms of social media onto her site. I would recommend incorporating at least one social media platform using the widget feature. In “Publics and Counter-Publics”, Michael Warner (2002) posits that “no single text can create a public… nor can a single voice, a single genre, or a single medium” (p. 420). By incorporating social media widgets onto his site, Naomi would interact with her audience through various mediums in order to contribute to the “reflexive circulation of discourse” that is required of a public (Warner,  2002, p. 420).


I think that Naomi has done a great job designing her site with her target audience in mind. Naomi’s audience likely consists of young females who are students or hold part-time jobs. This is an audience that does not want to exert too much time or energy navigating a website. Naomi’s blog is great in this regard – the design is clean, there is minimal unnecessary content, and the blog is easy to navigate. One minor suggestion I have is to clean up the “About” page by removing the comment box. The comment box creates a lot of unnecessary clutter and throws off the visual equilibrium of the page.


Overall, I enjoyed reading Naomi’s posts and I think that she is off to a great start. One thing that stood out to me was how Naomi directly addresses her audience in her “About” section and in the sidebar. As a reader, this acknowledgement made me welcomed and appreciated. There are a few minor changes that can be made to the menu and “About” page, but this can be done fairly quickly. I look forward to reading more of Naomi’s content in the future!

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Peer Review: The Book Less Travelled

This week I have the pleasure of reviewing Ashley’s blog The Book Less Travelled. Her blog is all about Fantasy literature, full of reviews, author spotlights and fun reading challenges like the Rory Gilmore Reading Challenge. One of the first things I looked at for this review was Ashley’s social media accounts. From the content […]

Peer Review 2

My second peer review is dedicated to Nipun Tiwari, their website and internet enterprise, “Media, Popular Culture and Politics,” which can be visited here.
The strength of this website’s layout lies in its simplicity; a dark grey background presents an authoritative backdrop for posts, which appear in a concise, linear pattern on the front page, written in a readable, yet no-nonsense font. The website’s coherent structure allows for the content of the posts to be the main focus.

Though the posts present topical issues and opinions supported by detailed analysis, perhaps the website would be enhanced if more was known about the author. It’s understandable that a level of professionalism can be attained through distancing personal life from work, but in attempting to sell your personal analysis as a brand, selling yourself is also required. One way this can be done is through storytelling (Sherrett, 2012). By creating an About page for yourself, Sherrett states this will help your business “build understanding [and] emotional connections” (2012) between yourself and your audience. Since it is easier to monetize people you know and understand, this can be an advantageous asset. On Sherrett’s page, she has a fun fact about herself at the bottom, it is short, but it conveys humour and a personality reader’s believe they can connect too. This gains trust without any fanfare convincing readers you’re a good person.

Another way we’ve disscussed in lecture is through social media. Tod Maffin presented on the idea that it’s one of the best ways to get in touch with your audience. There are no links to any social media sites on the website, but Twitter or Facebook already have young demographics who are interested in the topics you mainly post about, so half the battle is already won! Though I don’t see any specifics of a monetizing plan on the site, posting your articles into those groups could gather an audience that would be monetizable through a possible subscription to your page, or merchandise for your brand.

The advantages of a social media presence and About page is a more engaged audience, as well as an audience that can connect to your work on a personal level, who will be more likely to repost and comment on posts out of loyalty to a brand they feel represents their personal interests.

It might be easier to create consistent social media content for specific online communities if you posted about a narrower number of topics, or mentioned in your sub-heading the kinds of posts you like to make. This would also make monetizing easier down the road, if you wanted to pick specific movie related advertisements to display along the sides of your page. There are many around topics of movies and the controversies that stem from actors and the industry, if that was designated as your website’s main goal it would be easier to generate traffic, define your purpose, and sell yourself at the presentation we have to give at the end.

This website’s content is strong and incredibly interesting, it deserves a dedicated audience to match.

Peer Review #3

For my third and final peer review, I had the opportunity to take a look at Austin Lee’s website http://austinl33.ca/. His website focuses on the life of his pet dog Koby, who is a beagle.

Upon opening up the website, I immediately saw an image of a dog and from that, I figured that the main stories of the blog would revolve around his pet dog. The design of the homepage is quite clean looking with some posts and some links to his Instagram and Facebook page. The social media links would give the audience a look into the other areas where the author is posting content. Based on my initial reaction, I come to the belief that this website is targeted towards other dog owners or those who have an appreciation towards pet dogs.


As I look into the content of the page, I found some blog posts. The content of the posts are mainly photographs of Koby with a short caption about what Koby is doing. I feel that with the short captions, it would be difficult to keep viewers on the page as they would be finished looking through the content within a short period of time.

In terms of marketability, I can see that this website can be monetized if more content were posted. An idea that I came up with is potentially adding a variety of content to her blog. Some ideas would be to talk about the blogger’s experience in raising a pet dog or talking about tips and tricks for raising a pet dog. Such ideas, I believe, could be a way to gain more viewers for the website. I also think that adding videos about Koby onto social media platforms such as Youtube and linking it back to the website could help with drawing a larger audience altogether.

Although I am not a person who is very much interested in raising pets, I do find that looking at animal behaviours through a variety of media to be entertaining and I look forward to seeing how Austin will leverage his topic to gain a larger audience size.

Peer Review #3

Lets start by saying everyone should check out Enoch’s blog “On the faithful journey” via http://enochcheung.ca/. The content of his blog is about him being of Christian faith and how his experiences shape his journey and relevance to his lord and saviour, Jesus Christ. His blog is strictly a space for his own personal reflections so it would be difficult to say that his intention was to market his journey to a particular audience. However, people of Christian faith could be greatly interested and intrigued as to hear/read about his story. The way he could market it is to appeal to like-minded individuals who might share a similar situation that he is also going through. The demographic could be people of his age or students in general because it is an easier point of reference to know someone that is also going to school and is dealing with understanding Christianity more comprehensively.

I myself am in no position to explain Enoch’s interactions with Christian faith but I can see that his engagement with his site is reflective of his connection to Christianity. In his blog posts, he asks really high-level, thought-provoking questions that are relevant to anybody regardless of religion. It is important to question the world and the society we live in as only we can make about the change of our lives. Obviously Enoch is not to the level of a pastor as he is only a frequent church-goer but his posts seemingly ask an imaginary audience to seek an answer that he may/may not want to hear. I believe with asking thought-provoking questions within his blog posts and the acquisition of a suitable audience, he can really drive the engagement level as people can comment on posts and give their input in the questions he asks.

The design of his site is simple in a good way because there does not need to be any flashy images or ads as his content is distinctly personal to put those distractions would deprive his audience of the story he is trying to convey. He has paid great attention to detail as each page has an image befitting of what it is about. An example being a pen + notepad image in relation to his personal reflections and blog posts. On the main home page, only his blog posts are visible and none of the PUB101 content is apparent until you click to the menu. It is a smart move as his audience would not be as interested in his school course work as much as his reflective blog content. My only gripe with his site is that the “Home” menu button is redundant as clicking “Enoch Cheung” button on the top left corner does the exact same thing.

I have much to learn from Enoch’s management of his site as it is clutter-free and well-organized. His site has vast potential to reach a Christian-based audience and I believe that making it strictly personal may hinder the possibility of audience interaction. I am not a religious person but I will continue to visit Enoch’s blog as it might give me insight as to how one interacts with Christian faith. Well done and continue posting content!

Peer Review #3

By Emily C.

Emily has a good sense of style and it really shows in her blog in the way she designed her layout and the colour choices she has in her images. I think her blog really displays her interests well. I really like Emily’s photographs that she has in her blog posts and on her Instagram feed, they are very nice to look at.

The only thing I would say to this blog and to Emily is that, for the last 2 peer reviews, I’ve seen the same theme as byemilyc. I know this theme is very popular because of it’s minimalistic appearance and simplistic design. It attracts a lot of people because it is so simple and pretty, but I think it’s overused. It’s no one’s fault that this theme is popular, and I’m not saying the theme should be changed, but I think some minor changes would at least bring some originality to your blog and your personality online.

As your reader, and as someone who is interested in the arts and artistic things in general, I think the strongest point on your blog is your images. They stand out against the white background and pull all the attention. Your photographs are what attracts your readers, I would like to see more of them when I click onto the home page of your blog. I think a header image that sums up what your blog is about or what you want to present yourself as is an eye catcher and would help your readers understand at first glance what your blog is about.

I feel like your title could be improved with an image displaying your calligraphy skills. The font imitating the calligraphy wouldn’t be as strong in conveying your interest in calligraphy and art as would an image of your own calligraphy. It would also be more personal and could help to connect with your audience on a deeper level.

I really think your Instagram feed on the side is a great idea and really connects you to another outlet. I noticed your Twitter is set to private which I respect but I think the more social media you make accessible to your audience, the more connected they become to your content. A suggestion I might have is to create a separate public Twitter just for your calligraphy and your art.

Overall, I think your blog will be successful. It’s attractive and the content is creative. The posts such as “Finding My Career Path” is a good post for connecting to your audience as it includes the drawings you have done in the past and they are very good, I must say.

I do think your blog will inspire people to be more creative and to live a more fulfilled life, I certainly have felt inspired to do more. Like Michelle Phan said, “influence is the new power–if you have influence you can create a brand.” (Robehmed).

I think you did a good job, Emily! Keep up the good work!


Check out Emily’s blog: byemilyc



Natalie Robehmed. For Many YouTube Stars, Next Step Is An Old-Fashioned Book. 2015Forbes.

Assignment Peer Review #2

So So So SORRY, My Peer!!
Whatsapp users should be familiar with this ‘man bowing’ emoji. Yes, this is me right now. Terribly sorry to my peer who has been desperately waiting for my review! (without which she cannot start writing her new process post…)

Before going into the peer review, I must first apologize to my peer, Kimberly Wong who unfortunately got paired up with an irresponsible peer, for keeping her waiting. I hope this review can really help her fine-tune some elements of her blog to make it even better. And, of course, many thanks to Kimberly’s in-depth review on my blog which contains suggestions on each tab as well as many details.

Entry to Kimberly’s Blog: First Impression

Once I entered Kimberly’s blog, the header image was so eye-catching that for a second I thought ‘Activity Fuels Activity’ printed right at the centre of the image was the blog name. The top menu really matches with the simplicity of the theme, categorizing blog content into simply ‘personal posts’ and ‘school posts’. In Kimberly’s review of my blog, she mentioned the little mess of my top menu which can be better managed by more thoughtful categorization.


What I see when I enter Kimberly’s blog. I realize the composition of the header image is similar as mine, with a huge blue sky on top, occupying half of the screen. 

Feature Image for Each Post

I really like this idea of having a feature image for each post. The post’s feature image can visualize and summarize the post content so that readers feel more comfortable looking for what they want to read  in a sea of posts. For instance, Kimberly uses a close-up of a dog for her first peer review which immediately tells readers she’s reviewing a blog about dogs. Here I must point out that one of the feature photos is especially outstanding in terms of photographic aesthetics but I’m not sure if it’s taken by Kimberly herself (I’m assuming it was, given that there’s no credits).

I have a little suggestion though regarding images within her posts. I realize that only the feature photo is in full size but all other subsequent photos are thumbnails. I tried clicking on those photos, like photos she took during a trip to Squamish, and noticed those are actually in high definition!

I’d love to see the wonderful view of Squamish in full size and high definition, without needing to click on it!

Text Layout

I have some suggestions regarding the text layout throughout her blog:

  • Content Structure

From the above screen capture of one of Kimberly’s blog posts, it looks a little bit weird that the text in such a small font goes all the way to the edge of the screen. A larger font plus paragraphing would make it look nicer. More importantly, it’d be a lot more reader-friendly especially for those who view the blog with a 16:9 screen. Also, adding subheadings to long posts is a good idea to structure the text layout.

This is a good reference for a well-structured text layout. (Source: Gertz, Travis. 2015. “Design Machines. How to survive in the digital Apocalypse.” July 2015.)  
  • Play With Typography!

There are a lot more Kimberly can do in term of typography to make the text look alive and reflect her emotions! It doesn’t have to be fancy but working with the bold, italic, underline, and many other simple typographic elements like selecting font family and size, can help effectively communicate with the target audience. The bulid-in text writer only allows the author to simply type in chunks of words without any typographic functions, but there are numerous plugins that are free for users to try. 

Overall, Kimberly has a wonderful blog sharing her hobbies and daily activities with lots of nice photos as well as texts that are written casually like conversations between friends. I’m just wondering if it’d be a good idea to have social media links so that visitors can get to know more about her as well as share her posts on other platforms. Keep up the good work!

Peer Review #2

For my second peer review, I had the opportunity to review the blog of my fellow classmate, Annika McFarlane. Her blog is contains art content that she has created. 

Here is the link to her website: http://annikamcfarlane.com/

Upon arriving onto her website, There some beautiful images that are on her home page. As I look around her website, I found that everything on her website’s homepage is well-positioned using a symmetrical layout. I also like the theme and the minimalist design style. The white spaces around and in between each image makes it look more organized and easy to look at because of the colour contrast. The font is easy to read, elegant and in reading some blog posts and other pages on her website the spacing between lines is adequate. The website also has a button on the bottom of the page that leads the audience to the blogger’s instagram profile.

However, I feel that the navigation of the website can be improved. When I arrived onto the website, I felt somewhat lost as to where to go next as there was not a lot of words on the home page. I finally figured out where to go next when I saw the menu bar and figured that there is where more information is contained. I also felt that the identity of the website is unknown upon entering the  website. Although I know that the website itself is an art portfolio for the blogger, I believe that those who come onto the website not knowing what the website is about may feel confused with the purpose of the website.

There are places where I found that font can be adjusted. I specifically noticed that in places where there are indented bullet points, the font changes and is less bold which can be more difficult to read.

I would also suggest adding more artwork or pictures on the home page. The current design has four photos with three photos per row which means one photo is on the left side of a second row, which makes it look slightly imbalanced.

Overall, I find the website to be interesting and am interested in future artwork the blogger produces. Although, I believe that there are changes that can be made to make the website easier to navigate and read in some areas, the minimalist style of the website and the colours from the artwork make the website an interesting visit.

Peer Review #3

With an assigned peer from the other section of PUB101, write (appreciatively, constructively) a review of their website’s marketability to their intended audience group. Link well, use resources from your readings please. The review should thoroughly assess both content and design from the perspective of a reader/user. Your review should be 400+ words and posted to your Process Blog, with clear links to your peer’s site. Asia’s blog “Juice Feed,” is about a journey in self care. Immediately, the viewer...

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Peer Review #3: Perla Ramirez

For my third and last peer review of the semester, I was paired up with fellow classmate, Perla Ramirez, owner of the blog, Perla Ramirez, AKA, the user, Celeste Silverfrond, on Dungeons and Dragons.

Along with looking at the design and content of the blog for this peer review post, I will also be assessing and analyzing Perla’s marketability for her intended audience.

Homepage of Perla’s blog, I like how her user for DnD, is bolded.

The very first thing, that caught my attention was the username of Perla’s character, Celeste Silverfrond, as it was big, bright and bold. It was also used as the head title, along with the subtitle of “combating school and dragons.”

However, because of this, I wasn’t too sure if Perla’s blog title was supposed to be Celeste Silverfrond or Perla Ramirez. In any case, I went for the safe route, and assumed that her blog is called Perla Ramirez, as it is the title of her URL to her blog.

I could tell Perla’s blog was about gaming seeing how she has an avatar of a character and the content of her blog posts are heavily-related about the game, whether it was about the music, items she collected, or campaigns she has participated in. I haven’t played online games for a while, so initially I had to look at her about page to see which game her blog was about, and found out it was Dungeons and Dragons

What I really loved about the design of the page was the background picture. It’s colorful, visualizing and majestic ?, I can only assume its from one of the many wallpaper/background from the game itself or perhaps an original artistic interpretation of a location within the game. Furthermore, I like the fact that Perla’s avatar is an avatar of her character, presumably. 

Perla’s blog is simplistic in a way, that everything can be easily accessible. Right beside her about tab, is a tab for our publishing course, in which she labeled “Pub 101 Assignments”. If you click on it, you can see a drop-down list of all the process posts, peer reviews, and essays she has published.

Perla’s take on monetization.

When I explored her blog, I realized there was no displays of advertisements. However, after I read Perla’s reasoning why she didn’t want to add any ads, I appreciated her honesty :mrgreen:. There is a truth in what she wrote, which she indicated that she would have felt that if she monetize her site, it would feel more of a commitment and a job, than rather having the blog as an expressive hobby.

Another thing that stood out to me for Perla’s blog is that she doesn’t incorporate too much of her personal life with her gaming life. I believe this is a good thing for her to continue to do, as I have previously played online games such as Gunbound, Maple Story, Wonderland, etc., and I would read blogs from players who would put too much of their personal lives published (⊙△⊙)

In this way, by not putting too much personal information about her life, Perla would not be subjected to the concept of “digital trail” in a negative way. A digital trail is known as “…a trace you leave behind you. It’s almost like breadcrumbs. Sometimes intentionally,  sometimes unintentionally…” It is known that data that are posted online is sent elsewhere and is accumulated and collected over time. (Jamali et al., 2016). Should Perla put too much personal data about herself, the data could possibly be accessible by people who would use the information in the wrong way. 

Perla’s about page.

In order to get to know Perla better, personally, I explored her about page, which was located through a tab on the very top right corner of her home page. I also wanted to see if her about page would indicate who her targeted audience group might be. From reading her the page, I discovered that her targeted audience are fellow Dungeons and Dragons players. 

While, Perla has stated that she hopes “…to reach those that have hectic life such as myself and still find the time to socialize and learn such complex game such as DnD …” I believe her blog is great in being marketable to a wider range of audience, besides other than DnD players ( ◞・౪・)

First of, the blog is about gaming. There are millions of people who are and would consider themselves “gamers.” In this sense, her blog is more likely to attract gamers. More so, Perla had written in her own words from her process post that she hopes to attract, “…an audience who has a craving for fantasy or fictional like stories….or someone part of the digital or physical gaming world…any nerd or story lover…”

Another point that makes her blog marketable is that her writing style is feminine and her point of view is written from a girl’s perspective. With this, her audience would more likely cater to females in general, and to be more specific, female gamers. Because of this, a lot of girls may be recurring visitors as they have someone they can relate to, seeing how, in games, girls are generally treated different from male players.

If I have to critique, I would suggest that Perla should add more content in her blog posts, maybe writing more for each entry. Furthermore, her posts would be a lot easier to read if she breaks up a big paragraph into smaller ones. That way, her audience won’t be looking at a big chunk of words. Also, I believe that if more pictures and pop of colors was added, it would brighten her blog posts and perhaps attract more people to her site.

Overall, I believe Perla’s blog is great establishment, as a gaming and Dungeons and Dragons blog. I do enjoy the fact you get a feel of her personality through her blog posts, making her posts feel more authentic. Once there’s more content and updates, overtime, I believe Perla will attract a larger audience ?.


Jamali, R., Jaroodi, R. A., Lazo, J.A., & Phillip, G.,(2016, May 6). Digital breadcrumbs: the data trail we leave behind. Pod Academy. Podcast retrieved from http://podacademy.org/podcasts/digital-breadcrumbs-our-data-trail/


Peer Review #3

Here is the link of my peer’s site: http://thewisechild.ca/

I will begin with the peer review with my thoughts on the content of the website from the perspective of a reader.

First of all, I like the “About Me” section. This was the first thing I read on this website and it gave me a good explanation on how the website was named and what the topic was. Also, I found that Kaiya minimized her personal information such as major, origin or hobbies in her introduction. Considering that she said she did not want to be labeled (except feminism) , I  think this minimization helps readers to keep an open mind.

Also, I think the topic for this blog, self discovery and feminism, is very interesting. I am also quite into this topic and I really enjoy reading the posts. However, I  think it would be better if my peer Kaiya could dig deeper into feminism. As a reader who is also interested in this topic, I hope to encounter something more specific and more personal (since it is about her own self-discovery) such as Kaiya’s thoughts or comments on a particular event that related to gender issue.

Next, I will also review my peer’s design.

First, I like her choice of pink color. Usually people would link pink color to female so it fits the topic of website (though some may argue that linking pink to female could be a stereotype). I also found that pink color frequently appeared in Kaiya’s photos which matches to her design.

However, I found the categories are somehow confusing. I could not find a tab that can take me to the posts of PUB 101 directly. In order to find the process posts, I will have to go to “Posts” and then choose from categories on the right side.

Also, under the category of “Posts”, there are sub-categories such as Race, Gender or Body. When I clicked them, I found that the sub-categories  are still empty. I think some of the existing posts could go under these sub-categories. It would be better if Kaiya could organize her posts.

The “Travel Gallery” and My Aesthetic” are also somehow confusing. I  like those photos but I could not find the relation between the photos and the theme of this website. It would be better if Kaiya could tell the readers some stories behind the photos and how these pictures related to her journey of self-discovery.

I am looking forward to know more stories of Kaiya, the Wise Child. ?

Peer Review #3

For my third peer review, I was assigned Ji-Yun’s blog shiksohyeda, with the focus on her marketability for her intended audience group. Being an avid music lover, Ji-Yun uses her blog to express her love of music by sharing videos of various covers and artists. In turn, there is a lot of potential for monetizing in...

Peer Review #3

For our third peer review I was assigned kadunbar.com, a baking blog run by Kathleen Dunbar. Right away Kathleen’s site is welcoming and definitely gives the message of what it’s about. You’re greeted by a logo: a K wrapped in a wreath of leaves that looks like it could be the logo for a coffee shop or an independent clothing store.

The blog looks like it could be the website for a small bakery. Kathleen’s photos are very professional, and therefore bring an organized, more presentable look to the site. It’s a clean layout, white, with a header that changes between photos she’s taken of her baked goods. There’s a variety of pictures to show the diversity of her skills and tastes. There are also links at the top of the website that lead to a contact page, a link to her process posts, an about section, and a section linking to all her food posts. The photos for her mixed berry scones are gorgeous and look very professional. The powdered sugar and placement of the berries as well as the colour scheme of the photos matching the blog continues to bring a professional quality to the blog.

Kathleen also includes her social media links at the bottom of the page as a part of the footer, but as an added bonus there’s an option to save her posts to pinterest if you hover over the images on her blog. For bakers with pinterest boards this is a must and definitely an added quality to her site.

Kathleen’s website could be improved by adding more posts, but this applies to most of the blogs in this course. She’s off to a great start, and it looks like she could easily turn her blog into a professional website for a bakery if she were to make a start up one, or at least any kind of baking business. She’s also got several comments on her post and she replied to all of them, which is great to lend a hand to being a part of an online baking community. An excellent looking blog.

Peer Review #3

PEER REVIEW #3 Audience and Channels: kimlaughasmuchasyoubreathe.com


Kim is a second year university student who spent the first 14 years of her life living in Hong Kong. Her website ‘www.kimlaughasmuchasyoubreathe.com‘ details her adventures and experiences as she explores the foreign country of Canada. Her posts are written in first person and display a personal account of her travels both around Vancouver and the surrounding cities. The website is aimed at study abroad students living in Vancouver aged between 18 and 26. Assessing the marketability of the site for that target audience depends on two main factors; the content and the design.


The content of Kim’s blog posts are very well suited to her target audience. Detailed recounts of her trips to Seattle and Harrison Hot Springs paired with stories of local activities like laser tagging in New Westminster provide readers with ideas and inspiration, particularly useful for someone who is also new to the city. I believe that adding some posts about the differences between her new lifestyle in Vancouver compared against the lifestyle she grew up with for 14 years in Hong Kong would be very interesting. This would also be beneficial to giving some more relevance to the ‘exciting yet challenging’ aspects of exploring a foreign country that she references in her About Me section. There is an also an opportunity for Kim to monetize her posts by partnering up with some of the local businesses she is visiting (e.g. laser tagging) to do some sponsored content.


The design of the site is very simple and aesthetically pleasing. The bright green and yellow header image supports the theme colours chosen and also the positive, happy tone of the site’s content. Functionality wise, there are a few improvements that could be made to enhance site navigation. Firstly, the main menu has 6 tabs; Home, About, theREALfun, Musings, Blogs and Process Posts. From there however, there are no sub-menus. I believe it would be beneficial to add sub-menu’s under these sections (e.g. PUB101 > Peer Reviews, Essays, Process Posts | Blogs > March > Longer Days, America’s Rugby Championship, Seattle). This would allow users to open a specific blog post in one click. Secondly, the home page displays the entire posts rather than just a small excerpt from each post. This makes scrolling down the home page quite difficult – especially when some of the posts are quite long (e.g. the Seattle post). To fix this issue, it would simply be a matter of checking the ‘show excerpt’ checkbox in settings rather than ‘show full post’. Another design aspect that may benefit the marketability of Kim’s site is adding a ‘Contact Me’ tab to the primary menu bar so that viewers and potential sponsors can easily and efficiently get in contact with Kim.

Kim has successfully produced a website that is interesting, functional and engaging. The content is consistent and clear and the site as a whole is very marketable. Kim has a very clear target audience and her content and design works to support that interaction.

Making Changes

After writing a peer review on design and reading the review of my blog’s design, a lot changed. Feeling a little bit stuck in my theme’s constraints, I completely scrapped my old blog’s look and opted for a new theme. With a bit of research I stumbled upon the Sela theme, one of WordPress’s own themes. I loved the theme’s focus on bright photography, vibrant colours, and interactive settings. In comparison to my previous theme Zillah, this new theme creates a sense of openness and welcomes readers into the page in an interactive and involved manner.

I’ve loved working with this theme and am excited to continue exploring the many different features offered on this platform. Aside from the theme itself, I have also added a travel gallery, photos in my side bar, and an email registration prompt to keep up with my posts. I intend on exploring ways of bringing music into my blog, as well as share buttons for my posts.

Design is definitely a big focus for me in my blog as I know its a huge part of what makes me want to read a blog. Bad design is my #1 turnoff during first impressions. First it goes poor design, next is cluttered advertising , and to knock the website completely off my radar is bad grammar and spelling mistakes. So as I said previously, design is very important for me and I will continue to improve the look of my blog as I go!


For lecture this week, we touched on digital literacy and the dangers of fake news. As an exercise we broke off into groups and searched different topics that have caused controversy; my group and I’s question being “Do refugees receive more financial support than Canadians on welfare?” After doing our research and looking past the top hits, the simple answer is no.

This rumour can be rooted back to this tweet by a woman named Carole on twitter. This tweet displays an image of false calculations displaying a yearly income of a refugee in Canada compared to the average income on welfare. With articles like this CBC piece and responses by the Government of Canada, this false claim is easily refuted.

Although fake news dominates our internet world, doing some quick research into the source of these stories can be the matter of spreading racist ideologies and being a positive ally to a population in need.