So for this week, I’ve been trying to brush up on my analytics and better understand how to generate more traffic for my site. Admittedly there is a lot to learn!
Of course, I have Site Kit, and of course, I’ve connected that to Google Analytics, but I wanted to take it a step further than that. I want to understand SEO better to make the most out of the data I’m collecting, which means learning a ton of new terminology-all with their strategies.
Social media
I hate social media, for the record. I’ve spent years and years disavowing it. Staying clear entirely. But now it seems like those days are done. I decided social media was the best way to start getting my link out there. But I need a reason to have, say, a Youtube account. Then it hit me. Why not migrate my recent video onto Youtube? Then I can just embed it onto my site! That is a win-win-win situation! First, I don’t have to take up the valuable space on this site hosting a video. Second is that I now have content for youtube, and the third is I have a network to cross-promote.
Okay, so I did it! Here’s the link to my new youtube channel!
I also did a Twitter thing… why in the name of God did I do that?? Recently, I was mentioned on Twitter for my talk at a journal conference, and I felt a bit of FOMO not being able to reply to thank them for the shout-out. Keeping in line with my goal to get serious about my promotions, I bit my tongue and signed up. Now I can promote new pages and at least squeeze a bit of analytics out of it.
So here I am on Twitter.
That’s it for Social media.
SEO
Another step I’m taking is to hone in on some SEO research. Last week, I decided I wouldn’t mind a side hustle as a copy or content writer. In addition, how cool would it be to generate money from this little publishing experiment? BurritoReProductions isn’t meant to be a content mill. Still, at the same time, it would be kinda cool to build a subdomain to showcase some content and copywriting to give me future opportunities. This week I’ll analyze the data and see which keywords and topics are naturally coming up as a launch point. I also plan to look at more trending topics and see if I can write a few samples in the vein of those topics. We’ll see how it goes!
I also want to start cross-posting… I wonder who among my classmates would be interested in some cross-posting mutually beneficial marketing.
Design
I’m still struggling to find my own in the design side of things. I don’t know what I want it all to look like. I’ve tried many variations but keep returning to this green page. It’s my fallback! I’m trying to stay positive, though. I know that perfectionism kills progress. It may not be what I want, but it gives me a platform to work from. I will keep playing around, and hopefully, something will become of it. But I’m no longer as concerned about the design as earlier this semester.
I enjoyed reading the article “Design Machines: How To Survive the Digital Apocalypse.” Not only is it fantastically written, but its design is also exquisite. There was so much that I had intuitively felt was true but had not quite found the words to express for myself. That we exist in a copycat culture or that so much content online is crap—crap selling crap. Or something not necessarily addressed but of the same vein, that AI templates are quickly becoming the norm for content, only adding to the tensions raised in the article.
I’m unsure how to employ best what I learned from the article. I think it’s just food for thought. I’m tempted to say we need to act more authentic in our publishing spheres because if we become too complacent with that cookie-cutter style of content creation, we will be outsourced by automation. The one thing we have to offer that our machines can not is our humanity, warts and all.