Tag Archives: Process Posts

Process Post 9

This week, guest speaker Juan Pablo Alperin posed several interesting questions to the class. First, he asked us to envision a future that sees the decline of Facebook and to elaborate on what kind of changes or shifts would lead to this decline. Next, he asked us to reflect on the constraints that Facebook imposes on us as users and to consider how these constraints influence our behaviour online. In this response, I will address the initial question.

Imagining A Future Without Facebook

Professor Alperin started off by addressing the common misconception that the Internet and the Web are the same things. To my dismay, they are two distinct concepts. I have been using the terms interchangeably for years. The shame. The embarrassment. I will address this question with the newfound knowledge that there is, in fact, a distinction between the Internet and the Web. The “Internet” refers to the physical structures that connect the online world, while the “Web” describes things like HTML and hyperlinks that comprise the core technology of the web. Therefore, Facebook is an application that uses the Internet’s infrastructure.

Every empire falls eventually. Social media platforms and applications are no exception. At one point, Nexopia was the leading social networking platform. Today, most people would give you a funny look if you told them you were on Nexopia. Eventually, the next best thing comes along. Old social media platforms are replaced by new ones that do the same as the last and more. Some applications even integrate popular features from existing applications, such as how Instagram has implemented “Stories” that were initially seen on Snapchat.

Keeping Users Within The Application 

Ultimately, all social media giants will fall, but for different reasons than the last. We all learn from our mistakes, and sometimes, we learn from the mistakes of others. Again, social media platforms are no exception. Current platforms have looked to the mistakes of former giants and quietly avoided making the same mistakes. For example, Nexopia failed to consider that hyperlinks would re-direct users to external websites and in turn, decrease its amount of traffic. Now, applications like Facebook and Instagram redirect users to pages that are opened by the app rather than a separate browser – a subtle ploy to keep the user within the app. At this point, Facebook has avoided some of the problems that other networks have encountered. So what will lead to Facebook’s demise?

Will Privacy Concerns Lead to Facebook’s Demise? 

Giving up personal information is a requirement of using Facebook. But at what point does this become an issue?

Today, Facebook fell as much as 8.1% to $170.06 in New York (Time, 2018). This decline comes after reports that users may have had their data used improperly. Cambridge Analytica, the data-analysis firm that helped Donald Trump win the presidency, was able to obtain and misuse personal information from more than 50 million Facebook users. The company’s shares show that users are not happy.

Facebook stock, March 19th, 2018. Source: Google.

It is evident that privacy concerns can be detrimental to a social networking site, even one as large as Facebook. I think that if privacy concerns arise in the future and users become aware of any misuse of personal information, then individuals may become wary of using Facebook. As a result, Facebook may be replaced by a social networking site that is more transparent about users’ privacy.

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Process Post Week 9

In lecture this week we were prompted to think about what a world without Facebook would look like/be like.  I consider myself not too much of a social media person, I make effort to unplug and regulate my life online, but I found this question really hard to answer.  I didn’t realize how embedded this platform was in everything.  I honestly cannot even wrap my head around this concept of Facebook not being present anymore.  Juan gave us prompts that ease us into this very complex/abstract inquiry. . .I’m going to address those ones . . .

Ways that Facebook has in a sense affected what I do and don’t do on the platform, well for me Facebook is the main connection pathway for my family that I don’t see all the time (not living with me, other side of the world).  When I do post something I keep their presences in mind; in this my rare posts on Facebook are pretty not controversial, and not really personal.  Facebook has never been a platform for me to express my feelings, or my personality.  It was mentioned in class that Facebook is moving into a news feed platform than a personal one, and I would have to agree.  While it was never personal for me to begin with, I find myself on the site watching videos and memes more than anything else.  I can’t even remember that last post I’ve seen that wasn’t related to a meme, or a video.  Other platforms like Instagram, and Snapchat have a better atmosphere around sharing personal content.

As a student now I still see some significance to Facebook though.  While it is less personal, I still use it to connect to my relatives.  I am not as informed on how my friends are doing through Facebook, but I can connect with them through the memes and videos, which I think is unique to this platform.  I think this new age of Facebook facilitates a different kind of connection to other people and content.  The content you engage with and share while it may not be your original feelings/thoughts I think it still expresses something about you (your interests/your personality); Your feed in this way is still some kind of expression of yourself, but less direct.  I think though where this relevance to life may die out is after college. when the fervor and time for funny videos and pictures is significantly lessened.  In my opinion, at this point Facebook may die.

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Process Post #9

I am not sure how I feel about Google Analytics – it is incredibly helpful to me as a website owner but, at the same time, it is extremely creepy. Looking at my Google Analytics, I learned a lot about my readers… probably a lot more than they would ever think.

That said, I was super surprised about the activities of my users. Of particular interest for me were: a) how my site was accessed and how much time was spent on my site; b) which site pages were most viewed; and c) the activity flow of my readers.

How the Site was Accessed/Time Spent on Site

I was a bit surprised about how my readers were reaching my website! I was not too surprised about my site being accessed directly because, when I tell people about my blog, they usually just type in the URL themselves. However, I was surprised at the Social categories because I have only advertised my blog through Instagram.

In terms of the bounce rates, I was surprised that people who have accessed the site through a social networking site spent the most time on it. I suppose that this is because those who do click on the link in my Instagram bio (I am assuming that this is where people are coming from) are the most interested in actually cooking and thus, will spend more time on the site.

In the future, I think I will advertise my website on my social networking platforms (probably just Facebook) more and see if that increases traffic to my site. Also, to decrease bounce rate (and thus increase the amount of time that people spend on my site!), I think I will change up my homepage in a way that the user would want to stay on my site for longer. One idea I have to do this is to have a pop-up of some sort that says something along the lines of: “What are you craving?” or something and then having the user be redirected to the recipe that they are craving, or a recipe similar to that craving. Hm, that sounds complicated but I think it would be effective.

Screenshot of how users are getting to my site, as well as the bounce rates.

The Most Viewed Pages 

I was a bit surprised that only two of my recipes even made it to the top 10! I think that the sour cream banana bread post is the most popular recipe because I personally think that its featured photo is the best looking.

Thus, I think I will work on improving my featured photos. I only really like three of the featured photos that I have taken (the banana bread one, the smoothie one and the oatmeal one) and I want to replace the rest. I think having more attractive photos will increase the likelihood that users will visit other pages.

Screenshot of pages most viewed.

User Flow

User flow was the most interesting to look at, as I could see which pages my readers visited, and in what order. I found it interesting (rather than surprising, per se) to see how users reached certain pages.

I think having the banner on my homepage helps to gain readers’ attention to certain recipes (and thus leading them directly to these recipes, rather than having them click through my site), as well as the sidebar on each of my posts. I will pay better attention to user flow and add more links onto my homepage and/or sidebar and see if I see any differences!

Screenshot of user flow.

 In conclusion…

Google Analytics has provided me with great insight that I would otherwise not know. That said, it is up to me to implement the changes I mentioned above and see if it helps my site grow.

Process Post #7

I don’t have much interest in monetizing my blog at all. This is very much a personal blog to me and it doesn’t feel right to me to monetize my content (at the moment anyway).

However, if I were to monetize my blog, I suppose I would make quite a few changes. I would probably try to come up with a lot more original content, not just my thoughts and opinions. As well, I would probably shorten all links to different products that I mention in my blog posts with an ad shortener link or something of the like. Right now though, I have no interest in it. I feel like it’s extremely tiresome to want to click a link and have it redirect to an ad page first, and since my current content (opinion posts) probably aren’t worth having readers click those links, they would get tired and turned off of reading my blog.

I have neutral feelings towards data trails. My dad who is a tech security designer always stressed to me and my siblings that ‘nothing we ever do is private on the internet‘ and I’ve grown up with that sentiment. I am used to the idea that there is data tracking on whatever I do on the internet, so that thought does not bother me, although maybe it should. But I’ve always thought about it like ‘if they are tracking billions of user’s data trails every day, why would my information specifically be important to them?‘ I’m not special and there’s got to be an information overload from the sheer amount of information tracked on the internet daily. Most of the information tracking that happens just goes towards targeted ads which don’t bother me because I have Adblock on (sorry! I do turn it off on some websites so they can make a profit).

Another extension I have installed in my browser is called “Ghostery” and with this extension, you can hide your data trails to some extent! Ghostery shows you which companies are tracking your data on website pages and allows you the option to hide your data from certain trackers. You need to manually turn them off though. It can make your page load faster if the page has a ton of trackers that slow down your browser. With this extension, I am able to minimize what little worries I have about my data trails being tracked by third parties. If you are worried about your activity being tracked, you might want to try downloading this extension!

Peer Review of Bongga Wear

Paola’s site, Bongga Wear is a blog with a focus on plus-size fashion. At first glance, the blog seems to take on a very simplistic stance. The blog seems to consist of the white of the background, the highlights of blue on the top and bottom, and the grey text on the background. As with the previous Peer Review of Bongga Wear, I would also suggest that a little more color be incorporated into the blog to lend the blog a more personable feel, as there isn’t a particular element that stands out about the blog.

Going into the social media aspects of the blog, there doesn’t seem to be much in terms of representation for social media. There is a link to their Instagram, but only the promotional video for the website resides on what is otherwise a barren platform. As mentioned in class, there is something about landing upon an empty page that doesn’t convey a very good impression of social media presence. Branching out and using one’s own Facebook can help provide some traction for social media presence, as well as adopt an audience who would be able to give open feedback. But if the decision to stick solely to Instagram is the choice, then consistent content being posted, the advocating of said Instagram to other social medias and/or social circles may be ideal.

The only other topic of note from the previous Peer Review would be to provide more engagement with Bongga Wear’s audience in order to grow a following. There aren’t necessarily any new challenges that the site faces that doesn’t already present itself. The parting piece of advice would be to follow the suggestions made in the previous paragraph and focus on a more social media-oriented approach.

If you’d like to check out Paola’s site on plus-size fashion, you can visit her at http://www.bonngawear.com

Process Post

Something something week 9 brand story something etc.

Remember my promotional video?

Look, it’s a gif.

View post on imgur.com

Oh, describe my brand without using any text? Pretend that the words on the screen are just an imaginary construct of images aligned in a particular order that happens to coincide with the English lexicon. Don’t overthink it.

Hey, so remember what a FitBit is? I don’t. Never owned one. I always viewed these ‘wearable’ devices as sort of these novelty items that no one really needed, but trends would dictate that it would be the next big thing. But looking beyond that, I kind of figured that if I wanted to track my exercising or eating habits, I’d make an effort to log that myself. Not have a sixty dollar device dictate to me that I’m slacking on my life choices. It’s kind of like putting the cart before the horse. If I can’t be bothered to do the tasks a FitBit would, something tells me that maybe I should be reorganizing my priorities a little bit.

But it turns out, wearables are much more than just shame-tracking devices! They can actually be integrated into medical technology that monitors other critical components of health. Kind of makes me think that for all the good that these wearables are doing, that they don’t have more traction than say, a FitBit. After all, I’ve really only heard of wearables being utilized in this manner about thirty minutes ago. Some of the biggest companies who are capable of utilizing this kind of technology are companies like Apple, Google, and Samsung. And to me, it feels like they’re cashing in on a culture and society that seems rather focused on personal fitness, health, eating habits, et cetera et cetera. Not that I blame them. A market’s a market.

It’s great that focus on personal health has gotten more attention over the years. I just thought that it wouldn’t require a shiny new gadget to tell me I need more sleep.

Process Post (9) The Global Picture

Internet Vs. The World Wide Web

This week, guest speaker Professor Juan Pablo Alperin spoke to us about the vast world of the Internet and world wide web. He explained that although the Internet and web are often treated as synonymous, they are two distinct concepts. The Internet is the broader, physical infrastructure and actual network. The web is an application. These technologies aid in the shirking of time and space, reducing barriers between countries and creating what McLuhan refers to as a global village. But even though the barriers to Internet access are low, the design does in fact still affect who can use and benefit from these platforms. 


The Fall of Facebook

Professor Alperin gave us a couple discussion questions at the end of his lecture which we were encouraged the answer in this process post. They were: What would be the events that could lead to the decline of Facebook as the dominant force on the web? What are the shifts/changes that might be possible? Reflect on the constraints Facebook puts on you and the influence it has on shaping what you do. How can you break free of those constraints?

Facebook’s mandate is“to give people the power to share and make the world more open and connected”. This is a social media platform I use almost every day and shapes my online behaviour and view of the world more than I’d like to admit. Firstly, Facebook requires me to share my personal information with them in order to gain access to an account. This along with many other social media platforms may appear to be free to users, but it does come at a price. We must exchange our personal data for access to the platform, thus constraining us from keeping our personal details private and commodifying our online actions. How Facebook makes its money directly affects how we interact with the platform. They use surveillance to collect highly profitable info on us and sell it to advertisers, who in return have the ability to embed targeted ads into our newsfeeds. The owners of Facebook have the power to steer our choices in particular ways, undermining democracy as they create echo-chambers – showing us only what we want to see based on our digital footprint. 

On another note, Facebook shapes my participation online. This platform claims to create a more “authentic” experience for its users but more importantly and less publicly admitted, they want to gather as much info on you as possible to figure out who you are and what they can sell to you. Facebook recently made a new update to their algorithm, tweaking what people see on their newsfeeds to more “meaningful” content from personal connections rather than business pages. This emerged from what I’ve heard as a “context collapse” where people are sharing less info about themselves online such as status updates. Personally, I’ll like this change, but part of my job is using Facebook to distribute our content, so we did some research on how we can maintain engagement with our audience, and basically, we need to create conversation and increase interactions through our posts. This is something that forces me to alter my online practices for the benefit of Facebook because the more we comment and share info about ourselves, the more data Facebook can sell to advertisers.

If the unattractive side of Facebook becomes more apparent to its users (such as the fact that it is able to mine your data and use it as it pleases, as well as form a narrow outlook of the world around you by filtering what you see on your newsfeed), users may start to worry about the negative implications it has on us and begin to delete their accounts. This would allow users to regain their privacy and control over their online lives, but I don’t see this happening anytime soon. In my opinion, the act of boycotting something doesn’t tend to successfully make a lasting difference. Another potential force which could lead to the decline of Facebook’s dominating influence on the web is the rise of a new social media platform. One that is bigger and better, giving users a stronger sense of power over their online behaviours on an Internet that is alternatively shaped heavily by corporate control.


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Process Post #8

I really admired Trevor Battye’s guest lecture last week. I was pretty amazed at how money-oriented his thinking is – he seems to always be thinking about how he can profit. I don’t think like that at all.

That said, I do want to eventually monetize KIM KIND OF COOKS. I will do so by adding ads on my blog, once I figure out how Google AdSense actually works. I think that incorporating advertisements will force me to make some design changes. I don’t want to have my site clogged with obnoxious ads, so I’ll have to strategically placed my ads around my site in a way that is effective (i.e. my readers will click on the ads) but non-invasive (i.e. don’t take away from my content or overall experience that I want my readers to have). In addition, I will also have to think carefully about the types of ads that I want to host on my site. Considering that this is a cooking/food blog, I’d want to keep the ads on this site relevant.

An additional reason that I’m holding off on monetizing my blog (besides figuring out how Google Adsense works) is that I really want to make sure that I know my audience, which I can do by looking at my Google Analytics. I have a love-hate relationship with Google Analytics. As the owner of a blog, it provides me valuable data about my audience so that I can create content geared towards them. However, as a user, I really dislike the amount of information that one can gather about me! I think data trails are creepy. I personally try to minimize my data trail as much as possible because I’m aware of just how much information I’m actually providing websites. I’m sure that the average Internet user is quite unaware of all of the data that they’re making available just by accessing certain websites or by providing information on social media platforms. Call me paranoid, but what I’ve learned through my cybercrime course has only solidified my decision to keep my data trail as small as possible.

Process Post 8

Initially, I was against the idea of monetizing my website. My website provides me with an outlet and the idea of making money off of my personal posts makes me a little uncomfortable. I want to share posts that other people can relate to and monetizing my content seems to be at odds with the aim of my work. In my mind, it feels disingenuous to be posting content that is meant to be for others but also benefits myself.

I wanted to say that I didn’t care about money, but I realized that doing so would be a disservice to myself. As much as I want to deny it, money is necessary to satisfy a number of the things I value in life: an education, food and shelter, and even some of my hobbies. If I want to post about my hobbies, I will need the funds to do so. This is where monetization comes in.

Google Adsense                                          

Although I installed Google Adsense, I have refrained from implementing any ads on my blog. I like how Google Adsense allows users to regulate what ads are posted and I think that a lot of bloggers can effectively use Google Adsense to incorporate advertisements. In my own experience, I tend to question the credibility of websites that feature too many advertisements. I find that an excessive number of ads detracts from the purpose of a website. Overall, I think that a few strategically placed advertisements can be beneficial for individuals looking to monetize their website. I don’t like the look of advertisements

If I were to monetize my website in the future, I would do it via affiliate marketing. Affiliate marketing would allow me to promote products that I have personally tried and that are relevant to my blog. In order to enhance transparency with my readers, I would ensure that my audience knows that certain posts may result in monetary compensation.

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Week 8 Process Post


In lecture we talked about monetizing.  For me it’s not really something I’ve thought too hard about.  I don’t know if I’ll have the time to keep up with the site after this course, so I’m weary to approach any ads or partnerships/sponsors.  Hypothetically if I did continue this blog I don’t think I would oppose the opportunities; I’d just be very selective with the ones I’d take on.  I want the ads to relate, if they can, enhance what I’m doing on my site.  I don’t want to have ads or endorse things for money’s sake solely.

Data Trails

I knew we left data trails, but I  didn’t know how detailed those trails actually were; and honestly it’s kind of scary.  That pretty much everything you do online is tracked and people have access to it, more than that, people use it to maximize whatever they’re doing (selling, designing), it’s unbelievable to me.  I think it is necessary to be aware of trends, and know your audiences,  I think it’s just really shocking to me because, well in my case I didn’t really know I was being tracked (essentially), its extent; my initial reaction opening up analytics was unease; I felt intrusive.  Yeah it’s my content, my site, and it is helpful for my future posts/ site-decisions, I don’k know, I feel like the line is getting really dang clouded/fuzzy.  The stats can help, but I think there is also a lot of opportunity in them to do some questionable/manipulative things.  As someone who engages online I don’t think I’m going to be any more careful with what I do than before.  I have a greater awareness of data trails now, but I don’t plan to minimize my footprint or anything.

Google Analytics

Looking at my google analytics, I see that people are interacting most with my site on Sundays around five in the afternoon.  People usually access my site on desktops.  Something that is really interesting to me is that my most viewed page/post is my “So Sick” Challenge; it’s the most viewed by a lot.  The average time spent on the site at the time that post came out jumped from 3 minutes to 35 minutes!  To me seeing the stats for this particular post is really really cool/meaningful.  I am pretty vulnerable on this site, but that particular publishing was a different kind of vulnerable; that it was received in my opinion really well, I mean it’s really nice.  I’m actually quite motivated now to maybe post some more of these kinds of content.  I do think that my blog is getting quite text heavy, and I think that the stats I’m seeing shows that people are kind of waning interest in just textual content; as the publisher, I am too.  I’m going to try different kinds of approaches to content, also maybe another audio one.  Addressing the posting time, lately I’ve been posting on Mondays, I’ll try to get them up on the Sundays around five.




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Process Post (8) MultiMonitzed?

Adding in Adsense

Last week I created a Google AdSense account for the purpose of embedding advertisements into my blog. I had been debating the idea for some time, and decided to test it out to get a better understanding of one of the ways I could potentially earn money through personal blogging. The ads are now set up on my pages, however I’m not too happy with the layout. I didn’t want these ads to throw off my content or affect the structure of my website too much. So, I figured two small header and footer length ad spaces would frame my site nicely and be subtle enough. But I am not sure if it’s even possible to opt for this type of layout, as the ads are currently structured with a header, footer, and large square boxes in between my posts on my homepage. These square ads separate my content in a very unbalanced way and interfere with the overall design of my blog. I hope to adjust this in the future after some more research into how to customize the ad layout. But if I’m unable to find a solution, I will most likely remove ads from my page for now, as I’d rather not sacrifice the look of my blog for ad space which, honestly, won’t be giving me any sort of income anytime soon. As Brian Feldman puts it, “Generally, for online publishers to make enough money off of standard display ads, they need to reach and maintain an audience at a scale that’s generally impractical for small organizations that lack venture-capital funding.” 


Measure, Measure, Measure

I understand the importance of tracking the activity on my blog – what content attracted the most views and discussion and what fell flat, how long users stayed on my pages, if they clicked the links I included in my posts, etc. I’m currently using Google Analytics as a tool to use for my potential audience. Being able to access the data and behaviours of my audience is an asset, and can help me identify what my readers want to see more and less of. But I also want to always stay mindful of my authentic online identity, and I would never want to jeopardize my own morals and values just for the chance of more readers. I want my content to stay true to me and the multitude of things that matter most to me. I hope that by publishing content I really care about, my readers will be able to resonate with it and ultimately be motivated to engage with me or other readers and continue the conversations I’ve started. Although I don’t want to get lost in the numbers side of things and compromise the quality of my content, I will check my analytics from time to time to evaluate where I’m at and assess what works and what doesn’t for my audience.


Data Trails & Digital Footprints

It’s no secret that every aspect of our activities on the Internet is being tracked. Through the process of data mining, the patterns and trends in our digital footprints are packaged up into a personal user profile and sold to advertisers for their profit.  Our leisure time on the Internet is being commodified, and the extent to which companies can access users’ online profiles and track their data trails for their own profit has become an issue of ethical concern. Targeted marketing advertisements are embedded into social media platforms and also often news source sites and blogs. These companies are given access to users’ personal data, and use this information to alter what you can see online. This facilitates a loss of privacy and unwanted commercialization of personal info. These ads are personally targeted to the individual user, showing you what you want to see based on your data trail. As Nilay Patel stresses, “Media has always compromised user experience for advertising.” It is through this that the various platforms you use can create an “echo-chamber”, offering your own personalized media consumption by only reading/seeing things you like and agree with, therefore perpetuating a biased view on the world you experience online. With this awareness, I try my best to exercise my critical thinking and consumption skills and understand that the world presented to me online is structured according to my preferences. In this regard, I do understand how I’m contributing to this phenomenon by monetizing my blog with ads. I am still uncertain of the benefit embedding ads into my site currently has for me and my readers. I plan to continue weighing out the pros and cons and come to a decision on what fits best with MultiMonica.

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Process Post 5

This week we had the second peer review due this week. I had the pleasure of having my blog by reviewed by Joesph Chan. He was asked to review the design of the website and I appreciate the feedback that he gave me. He pointed out the fact that the banner  with the picture of False Creek is a little bit redundant as Confabulous Conversation’s is also at the top of my page.When looking at this, I agreed but I wonder what he suggest I do to fix this element because the last thing I want is my page to be redundant. Right now, I am trying to experiment with my banners, I decided to keep the False Creek picture but I am having a hard time trying to figure out what the tagline would be for my banner. I want it to fit to who I am but I feel like I am restricted to one area, it is hard to encompass an entire city and my identity in one tagline.

Joesph pointed out that I needed to change my font to refrain from Times New Roman. He notes the legibility of the font but he feels that a thicker font will fit better with the layout of my website. The annoying thing with this layout is that EVERYTHING IS ALREADY DETERMINED WITH NO ROOM TO CHANGE ANYTHING. I hate it but I love this theme so much at the same way, I’ve looked into coding but it’s just to hard to figure out. Joesph I will keep your recommendation in mind but I don’t think it cam be done.

Joesph suggested that I use links my reviews on products, coffee shops, music etc. so my audience don’t have difficulty finding the things I suggest. At this point I have gone back to all of my posts and I have incorporated then links. As for social media, I am working on it. I am a person that is very much into viewing other people’s profiles and putting no effort into my online presence. I will link my social media to the page so the audience can find but I also have a fear of people attacking me on my social media and that is the last place where I want negativity in my life. There is so much negativity in Cyberspace right now and I restrict my social media to people I know and people I want to network with. One solution that I am looking into is creating social media for the blog only IF I feel like continuing with this website after this class is over.

I really appreciate the fact that he pointed out the minimalism and easy navigation for my website as that is what I am aiming for. The whole point of this minimalistic layout is so people don’t feel overwhelmed by the overload of information, as that is one of the fault’s of many blogs. I love that he stated the my website looks like a minimalistic cafe because let’s be real, I fit into that image and I felt somewhat validated the fact that my online presence it meeting up to who I am in real life.

Process post (6) – The Monopoly in Literature & Design Update

reflection from class

    The value of literature is heavily attributed to its content which is also dependent on the author and publisher. These are the two elements that have monopolized the world of literature. They own the text within every book, article, and journal present today.     

    However, the text is primarily owned by the authors and publishers. They possess the copyrights of every piece of literature written or produced under their names. The text is not necessarily what an author writes; it can also be a representation of the thoughts and views of a group of people. These are the views projected by the press and are owned by massive corporations that are independent. Production of literary works is done by the publishers.  

    Publishers are people who perfect literature based on their taste and editorial skills. The introduction of digital systems threatened to remove the publishers out of the equation altogether. It changed the perception of people from a closed capitalistic view to one of freedom and openness. Owning literature denied society information that was provided freely by the new system (Nash). Copyright is imposed to protect the economic interests of the owners, but it also suppresses the production of the creative material. Information could not be shared freely without consequences (Festinger). Publishers were responsible for editing, packaging, printing and distribution of the product.

    The digital system increased the reading material available which increased competition. Publishers had to adapt to the system that threatened to make them obsolete. Some of them made their presence felt through the same system that threatened their status through wholesale and retail shops. Books that cleared the shelves were circulated more often to maximize sales (Vara). Others employed different tactics such as printing their material using different paper to attract more people to their product. They were able to do this based on feedback from people on the digital systems.

design update

    According to reviews from my peer and prof, I made few changes to my post. First, I decided to use “Verdana” as my only typeface when writing posts; I got it from plugins called “Fonts.” Then, I adjusted all my images as the same position in every post, and it helped my website’s appearance. Which makes more blank room and a pattern, also seems not that tense anymore. At last, I create a new menu for my website, where categories are organized and clear.

    After these changes, I have to admit that my website looks better. In the beginning, I had no idea about designing a website; I was confused and lost. Thanks to my classmate and my professor, their advice are valuable and useful. However, I have to keep working harder on improving my blog; I may try adding more images and videos, exploring is always good.

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Process Post #7

This week, we were told to “remix something”, and I had a couple ideas in mind. My initial idea was to make a remix video of Mia, inspired by Gabe the Dog. If you don’t know who “Gabe the Dog” is, there’s videos on YouTube of his barks remixed to various songs. Anyways, I searched up ways to make remixes, downloaded different apps, and even tried to make my own video using iMovie. Unfortunately, none of that worked and the only app that made a remix video crashed every time I imported it. So, I went on Pinterest and searched up “Best things to remix”. I saw some amazing ideas, but then I had a sudden realization that I could just remake a doggo meme of my own doggo, MIA! With instagram being the home to many of the iconic memes, I started scrolling through my news feed eagerly searching for the best doggo memes. Although there were a vast amount of amusing doggo memes, I had to lessen my list of “My Favourites” and I chose one that would fit best with Mia.

So, the first thing I remixed was inspired by the meme on the left. I feel like that picture of Mia is suitable for this meme, since she’s such a lil’ cutie!

The second thing I remixed was inspired by the other meme on the left. It’s  more of an old fashion meme with the geometric background. Nowadays, people are creating memes with the format shown above, so I thought it would be funny to go jump back in time to the older meme days.

All in all, I had a really fun time remixing something this week and I also realized that Mia could become a meme. She has the looks, the personality, WHO WOULDN’T LOVE HER RIGHT? I think I’ll just start creating more memes of her, hoping to become MEME FAMOUS!

Remix – Process Post #6

This week for our process posts we were supposed to remix something. I decided to do an audio remix of one of my favourite songs by Carly Rae Jepsen by adding 3D audio and rain effects. I like listening to rain sounds when I listen to music because it calms me down so I thought this would be a nice idea.

Here it is!

Carly Rae Jepsen if you’re reading this I hope you know that you are my queen and I would die for you.

I am not a DJ so no DJ intended and no Copyright infringement intended.

Please support my queen Carly Rae Jepsen and buy E•MO•TION: Side B on iTunes Apple Music if you like it!

Thank you for reading!

“Over green fields, trees, and mountains”

Song; Skyline Pigeon – Elton John

This song happens to be my dad’s favourite of all time.  I was introduced to and came to love the song because of him; I love it for not all the same reasons as him however.  The lyrics and melody of the song haven’t changed but with time, and different experiences it’s taken on different narratives, me and my dad are a case for this.  Actually it’s kind of funny, me and my dad have different favourite versions of this song as well! I’ve included them in this post.

My Dad . . . 

My dad has been everywhere and about in the field of aviation.  He studied as and worked for a majority of his professional career as an engineer, he’s a business analyst now, but for a while, before everything he was also a pilot.  His first most significant memory of this song was before his first ever flight.  Twenty minutes before he was supposed to fly he was waiting with his crew in their lounge.  Before they left to fly my dad with his quarter played this song on the jukebox they had.  He said that he hummed “Skyline Pigeon” the entire duration of that first flight.  From then on it was tradition for him to listen to “Skyline Pigeon” before every flight he flew.  He said he loved the song because it makes him feel free; from every worry, every insecurity.  When you’re literally in the clouds above absolutely everything. . . “it’s indescribable” he said.  My dad doesn’t fly anymore, but he loves the song still because it takes him back to that “place of freedom” (as he says); it also serves to remind him how far he has come in his life.

Mee . . .

The first time I remember hearing this song was when I was seven maybe, when my dad was singing it on karaoke at a family party.  I’m not a pilot, I haven’t really seen the world in the way my dad has.  My love for this song stems from it’s message and in that it reminds of my dad; and now having learned its significance to him, I love it also because it connects me more to him.  Every single time we karaoke my dad always always has to sing this song.  This song flashes back many many family parties with my dad belting to this tune.  For the both of us the song speaks to being weightless and free; not being weighed down by (for me) expectations, other people’s definitions of this and that, by my insecurities.  I think this connection transcends both our generations.  This song reminds me to be in the moment and not let other things take away from its beauty.  For my dad it was being in the moment when he flew, he said that this song actually calmed him; it was home for him, in a way.

. . .

The song takes on different narratives and significance for me and my dad.  Something that sticks though in my opinion is that music is dang special, and that when it’s honest, it transcends time.  It can bring together people of every background, age, experience.  I knew the significance of music, I mean my blog’s concept is rooted in it, but I’ve come to witness how true this actually is through the making of this post.  I learned so much about my dad, the person I’ve known my entire life, from this one song; not only about his experiences, but also how in them he is the person he is today.  When he was telling me about the things this song brings up for him he got so animated, he got all dreamy, and his eyes even watered, oh and he got choked up too.  You have to understand, my dad is a rock, seriously, a rock.  That he got that emotional, it speaks unbelievable volumes for the significance of the song for him. That a four minute concoction of words and melody can hold such important, tear-jerking moments and emotions, I mean that is so so amazing.


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Process Post #7

This week’s process post assignment was pretty vague: “Remix something.” Okay, sure.

To be completely honest, this remix post was not entirely planned. This past week, I decided to finally pick up the ukulele that I bought three years ago and learn how to play a song. I found this tutorial video and within a few minutes, learned how to play Elvis Presley’s, Can’t Help Falling in Love.

I sang the actual lyrics a few times and recorded myself so that I could share with some friends. As I like to do with other songs, I decided to change up the lyrics. Without really thinking about it, I sang the following:

Kim kind of cooks
She doesn’t use a cookbook
She really should
She isn’t that good.

If you care to hurt your ears a bit, this video is essentially just audio of me SINGING (Kim kind of sings?) the song. AHHHHH!

So, I accomplished three things with this: 1) I finally learned how to play a song on my ukulele; 2) I inadvertently came up with a theme song for my blog; and 3) I now have content for this remix post. Win, win, win.

Quick shout-out to Jasmine for being the first person I shared the raw footage of this with (I only used the audio in the video above because I looked like an actual potato).

Process Post 7

Remix: Donald Trump Drinking Water Ft. Eye of The Tiger by Survivor 

This week, our instructions were to “remix something”. I do not consider myself a very creative person, so I had trouble beginning this assignment. I’m also not very well-versed in editing audio or video clips. So, with minimal knowledge to work with, I tried to think of a clip that would be easy enough to remix. A few months ago, there was a clip circulating online of Donald Trump drinking water during a speech at the White House. I decided to edit this news clip, and I added a brief audio clip of Eye of The Tiger by Survivor in the background. The original clip was so awkward and humorous that the final edit almost created itself.

My laptop comes with a pre-installed video editing software called iMovie, and I was finally able to put it to use. The software is very straight-forward, and I had no issues using it even as a beginner. I wasn’t able to achieve the type of “remix” in the example videos, but I did make a significant number of changes to the original video and audio clips. I cut the audio clip so it only lasts for about 30 seconds, and I also lowered the pitch of the song. I split the video clip into several sections, and I applied different edits to various sections (e.g. slow-mo, sped-up, changed pitch). I don’t think it compares to the example remixes, but I am content with the results considering my lack of knowledge in the editing area.

Copyright Protection and Mash-Ups

In Lesson’s from Fashion’s Free Culture, Johanna Blakley notes that there are two main binary oppositions within the copyright law: artistic objects and utilitarian objects. Generally, artistic objects are afforded copyright protection while utilitarian objects are not. The following is a general breakdown created by Blakley:

Music falls under the property/art category. Therefore, music is generally afforded copyright protection.

Music is readily available online. But what does this mean for users? It is important to note that copyright does not completely preclude the use of the protected work. The Canadian Copyright Act includes a unique provision that allows an individual to use copyright protected materials when creating a mash-up or remix, and to post the new work online. This provision allows content creators to use copyright protected songs as long as the copyrighted work has already been published, the new work was created for non-commercial purposes, and the use of the new work does not have a substantial adverse impact on the copyrighted work. Therefore, the current copyright act facilitates creativity (to some degree) as users are required to change the original work in order to avoid copyright infringement.

Short Essay #1

Increasingly, social media users consume information online through multi-channel media outlets; three of those being Facebook, Twitter and Instagram. News highlights are commonly featured alongside updates from those within our respective social networks. Within this paper, Facebook will be analyzed as a prominent source for news online, and the implication of this on the legitimacy of featured content. In an era where information is so readily available online, how are social media users to determine the validity of the news they are exposed to online, and what role does ignorance play in the spread of “fake news”, or misinformation? Due to the wide array of available news media sources, users are increasingly exposed to contradictory information through multiple outlets to be interpreted at their own discretion.

Facebook has become a widely adopted social media platform, with an approximate 1.8 billion users worldwide, according to Oremus (2016) in their article posted to slate.com. Oremus highlights that out of these 1.8 billion users, a staggering forty four percent of adults get their news from the social media platform (pp. 2). In the outcome of a newsworthy event, this means  these users will likely turn to Facebook to access information and updates on a situation.

The way news is often presented on Facebook is in the form of posts from third party news sources. In a study conducted by Anderson and Caumont (2014) posted to pewresearch.org, “Facebook users are experiencing a relatively diverse array of news stories on the site — roughly half of Facebook users regularly see six different topic areas” (pp. 6). This overexposure to news online leads to users gaining much of their information not from a single source, as was previously the case with traditional media technologies such as television and radio. Instead, news is being disseminated through multiple channels simultaneously, creating an influx of information for audiences to decipher.

With so much exposure to various news information, it is important to consider the validity of what is being presented. Much of the news we see on social media platforms like Facebook is sensationalized, and uses “clickbait” tactics in order to generate clicks on their respective websites. “Clickbait”, a term specific to social media platforms, refers to the practice of highlighting engaging pictures and text to grab the attention of a user. What clickbait articles usually lack, therefore, is substance: if the main purpose of the article is to generate views, then why would the validity of content matter? According to an article on journalism.com, Mitchell et al. (2013) claim that seventy percent of those who ever click on news stories say that a major reason they do so is due to perceived interest in topic (pp. 8). In this case, if the topic of a fake news article comes across as more exciting or engaging than a real news source that isn’t so sensationalized, there’s a good chance it’ll attract the interest of a Facebook user over the latter.

The problem with news on Facebook, then, is deciphering what is “clickbait” and what is real, valid news. In interpreting news information, we must consider the way ignorance plays into the spread and dissemination of false news, or “fake news”. In an article by Kenyon (2016) for the BBC, they highlight researcher Robert Proctor’s study of the tobacco industry’s obfuscation of facts about cancer and smoking, and found that “ignorance spreads when firstly, many people do not understand a concept or fact and secondly, when special interest groups – like a commercial firm or a political group – then work hard to create confusion about an issue” (pp. 15). In not fully understanding all components of a concept, the way a news article is framed can have significant influence over a social media user’s interpretation of a news article. Obfuscation of facts is common practice amongst special interest groups looking to generate confusing about an issue, and is referred to as agnotology (Proctor, 2016, pp. 5).

The sheer amount of information online makes it difficult to decipher what is actual news and what is perceived to be real news. Vulnerabilities in online news media are often targeted by subcultural online groups, promoting false or inflammatory information and capitalising on the ignorance of social media users. This type of information can be referred to as “fake news”, and can be expressed both by corporate entities, as well as disseminated from subcultural online groups propagating their own agendas. Many of these subcultural groups have increased their visibility online, and are able to promote certain ideologies that might not have been deemed socially acceptable by mainstream media, such as anti-feminism and white nationalism. Through multi channel media, these subversive ideas are now able to enter public discourse (Marwick & Lewis, 2017, pg. 11). Certain individuals, referred to as “trolls”, are complacent in this practice, as outlined in the following passage by Marwick and Lewis (2017) in their article, Media Manipulation and Disinformation Online:

“Trolling the mainstream media to exploit its penchants for spectacle, novelty, and poignancy is not only a favored pastime for trolls but is often used as a justification for trolling behavior. This enables trolls to maintain a quasi-moral argument that, by trolling, they are exposing the hypocrisy, ignorance, and stupidity of the mainstream media.” (pg. 7)

With news media becoming increasingly sensationalized, trolls can adopt the same rhetoric in their discourse, thus mimicking the tone of real news sources.

Due to the increase in exposure to news online, social media users on platforms like Facebook are tasked with interpreting real news from “fake news” on a near daily basis. Ignorance of certain issues and concepts, however, makes the task of determining the validity of a news source increasingly difficult, and enables a false sense of expertise amongst social media users thinking they’ve been given all information regarding a news event or issue. In our interpretation of current events online, it is important to keep in mind the way news is presented on social media platforms like Facebook, and question the news content we’re interpreting in order to prevent the spread of misinformation online.



Anderson, M & Caumont, A. (2014). How social media is reshaping news. Pew Research Center. Retrieved from: http://www.pewresearch.org/fact-tank/2014/09/24/how-social-media-is-reshaping-news/

Kenyon, G. (2016). The man who studies the spread of ignorance. British Broadcasting Corporation. Retrieved from: http://www.bbc.com/future/story/20160105-the-man-who-studies-the-spread-of-ignorance

Marwick, A & Lewis, R. (2017). Media Manipulation and Disinformation Online. Data & Society. Retrieved from: http://posiel.com/wp-content/uploads/2016/08/Media-Manipulation-and-Disinformation-Online-1.pdf

Mitchell, A et al. (2013). The Facebook News Experience. Pew Research Center. Retrieved from: http://www.journalism.org/2013/10/24/the-facebook-news-experience/

Oremus, W. (2016). How Many People Really Get Their News From Facebook? Slate. Retrieved from: www.slate.com/articles/technology/technology/2016/12/how_many_people_really_get_their_news_from_facebook.html

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Process Post (7) Remixing Copyright Free Content

Copyright Topics & Contract Law

Jon Festinger, brand and creative industries lawyer, directed this week’s lecture. He drew our attention to important factors one must consider when creating their own content and using others. “…copyright…means the sole right to…reproduce the work…in any material form whatever…”. I already had a basic understanding of copyright infringement and Creative Commons from my past Communication courses, but Festinger dug deeper into the complexities of copyright topics and contract law, making me think about some elements I hadn’t thought of before.

He emphasized…

  • The definition of copyright: “…means the sole right to…reproduce the work…in any material form whatever…”
  • Underlying ownership is the public domain
  • All rights belong to author
  • Creators often sell their rights to corporations
  • In Canada, copyright runs 50 years past death of author, then goes back into public domain
  • Copyright comes from the expression of an idea – copying it into tangible form


The Pros & Cons

Although I understand the rules and ownership and use of content that is not legally yours, I have to admit that I sometimes find it a bit frustrating. With so many copyrighted songs, photos, graphics, video clips, recipes, etc out there, I feel limited in what I can use to create own own content. For example, when I first received my DSLR camera, I discovered a new found love for making fun little music videos. I would take videos of my friends and places I traveled to, and then edit it all together with a song that I thought suited the clips. The music I chose was always copyrighted, so it is not something I can easily share openly online as it can be deleted for copyright infringement. On the other hand however, this pushes me to be more creative and motivates me to produce more original content. I intend to use more of my own photos in my blog posts as well as even attempt to make a video or two on here. So in this sense, copyright law encourages me to create a unique presence for myself in a world that is overflowing with published content.


MultiMonica Tries Remixing

As part of the requirement for this week’s process post, I tried my hand at remixing. Festinger advised we look for a Creative Commons license included on whatever we choose to mix together, as this is free to use and part of the public domain. My process was fairly simple. I took my personally filmed videos which I own the rights to, and added copyright free music to create a music video mashup. To be honest, I’m not a big fan of a lot of the copyright free music out there, and the music I originally had edited into my videos were better. But after some searching, I found some tracks that seemed to fit well. In the description of each Youtube video, the terms of use were clearly stated and I made sure to copy and paste this into my video descriptions:

For song #1

Licence: You’re free to use this song in any of your videos, but you must include the following in your video description (Copy & Paste):

Happy Life by FREDJI https://soundcloud.com/fredjimusic https://www.facebook.com/fredjimusic/

Music promoted by Audio Library https://youtu.be/u4PI5p5bI9k

For song #2

Licence: You’re free to use this song in any of your videos, but you must include the following in your video description (Copy & Paste):

Life Is by Cosimo Fogg (201) https://soundcloud.com/cosimo-fogg

Creative Commons — Attribution 3.0 Unported— CC BY 3.0 http://creativecommons.org/licenses/b…

Music promoted by Audio Library https://youtu.be/9MXUHYGvBVY


I apologize for the shaky filming in my Costa Rica video (first time using a GoPro), and the awful filter I used on my LA video which I can’t remove now…If you want to see the original versions of these videos with copyrighted music, click these links! →  Costa Rica and LA . I’m not sure why these videos flew under Youtube’s radar and haven’t been taken down yet, as I definitely do not own the rights to these songs.


Watch My Copyright Free Music Videos Down Below!

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