Tag Archives: Process Posts

Process Post 10

Context 

This photo series follows me and my friends Teghan through the city of Vancouver when we were shooting promo shots for our podcast called Sustainability Circle (Comes out May 9th) for a non-profit called Embark. We came across this little antique/paper shop called  in the neighbourhood of Kitsilano. The pictures are supposed to represent forms of authenticity because the most authentic moments are the ones we stumble upon, just like we did with this antique store

Process Post 9

New media works through convergence of new platforms and channels in order to create something more efficient and to bring in more users. Week 9 is all about bringing multiple channels into the everyday life of publishing. The intersectionality of channels and blogging comes through social media and a whole lot of linkage. My plan for bring on platform one platform that I really do is shaping up the lives on many content creators but it is also the most efficient way to bring in a following and Instagram happens to be the master of that. Instagram

I am a private person and therefore I do not feel comfortable with the idea of bringing my personal social media on this website because we know how the internet can get. Confabulous Conversation’s focuses on my love for Vancouver, not as me as Navreet. If I were to bring in Instagram onto this platform, it would be focused on Confabulous Conversations. The posts would correlate with the posts on the blog and since I do take most of my pictures for the blog, they would be featured on the Instagram as well.

I would try to integrate  all the elements of Instagram as possible to promote my blogposts as much as possible. Here is a breakdown.

The Process

Instastories: I would be using the Instastories to show my followers a sneak peak of future posts by posting the future images and integrating quotes from the blogposts as little snippets

Profile Highlights: This is more of a new feature on Instagram. They are stories that you can attach to your profile that do not go away. I would use the profile highlights to link my most viewed blog posts on my website because it’s is quick navigation to the website and it allows the user to come across two platforms that are linked to the Confabulous Conversation’s brand.

Posts: The posts on Instagram would allow my followers to gain a closer look to what my brand is and through the posts, it would allow me to best market myself as a person who is in love with Vancouver. I would be posting pictures of me in the process of creating Confabulous Conversations. The posts would feature pictures from the blog posts with a passage from the blogpost and the links to the blogposts at the bottom of the caption. The whole point of Instagram is to blog through the process of the pictures. I would be trying start a mini-series of picture that would correlate with the content on my website. An example being for my coffee shop reviews, I would bring the series to my Instagram by taking pictures of me in the coffee shop and then providing a short caption and then providing a link to blog post at the bottom of the caption. The Instagram picture would allow my followers to have a little window to access the bigger picture that would be available on my website.

Personal Process

I mentioned who uncomfortable I was with the idea of bringing elements of my personal life onto a platform such as this one. In order to gain an audience, I have no option but to start at a personal level but it wouldn’t be on the level of Confabulous Conversations. The most I would do to spread word about my blog is my posting videos of me saying that I have a new post on my website and providing a swipe up link to my posts. I would also encourage my friends to follow me on my Confabulous Conversation network so they have the opportunity to see me at a much more creative stand point.

 

 

 

 

 

Process Post 8

This week is all about Google Analytics.

Audience Overview

When opening up Google Analytics, the first thing to pop up was the audience overview. I screen-capped the results from April 9-15. The general consensus was that I get somewhere between 1-2 users a day and quite frankly, I am not surprised. This website is still going under some construction with it’s identity and content that a consistent algorithm has not been constructed. I also haven’t tagged my social media on the website and that is why I feel that my followers and friends have not been able to check out my website. One of the reason’s why I have not tagged my social media on my website is my profile is private and I would rather keep it that way.

User Count

This chart shows me how many users I’ve had on website from April 9th-April 15th. My website tracked 6 users in 6 days. 4 out of the 6 users are new. Between those dates, there were 8 sessions by the 6 users. They all came around the website at least once. The pages on my website were viewed about 30 times and each user looks at least 3 of the pages. The average time that every user spent on the website was around 4 minutes. With all of that in mind, I think my website has been doing pretty well because by looking the audience overview, it showed me that at least 1-2 people came across my website on the daily and the math added up. They spent more than a minute on the website and at least read one of posts. I just wish that  there was more interaction.

Audience Location

This chart shows me the demographics of where my audience is coming from during this weeks audience. I am very happy to say that all of my viewer’s are Canadian and most specifically for the west coast because my website is supposed be for the pacific-west coast of BC.

All in all, my ratings do not surprise me because this website is running on it’s barebones and looking at my audience, I am happy that my content is reaching Vancouverites. It gives more than enough reason to keep up with the Vancouver related content on Confabulous Conversations. I want this website to grow, albeit, I do not want my content driven by algorithms because I feel like I will be stuck in this constant train of perfectionism, which is already bringing me down as a content creator.

 

PP11

In developing community guidelines for my blog, I take reference from the other online communities I frequent. As an avid Reddit user, I take part in discussion within certain sub-reddit communities. Each of these sub-reddits have their own unique guidelines in which users must abide by. In my own experience, I have previously posted to r/curlyhair, and in doing so I must follow the pinned rules located in the sidebar (AKA community guidelines) or else my post will be deleted.

 

For my own blog, I am hesitant to even come up with community guidelines in the first place, simply because I do not have a community to engage with. Right now, I enjoy giving my blog users complete freedom, as any dialogue at this point would be better than nothing.

 

Another reason as to why I do not see the value in community guidelines in the context of a personal blog is that it is just that: personal. As the known moderator of my own blog, it should come as no surprise that I can delete and moderate content in whatever way I please. Communities like reddit are moderated by and for the community, and thus must consider the opinions and values of the entire group. In my case, the only person’s opinion I have to consider is my own!

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process post #10

Make a plan for incorporating more transmedia integration into your online publication. What channels will you focus on? Why?

 

Since my blog’s focus is about Syria, my country, and not specifically me or my personal ideas and thoughts. I find it a bit weird to Launch a YouTube channel, or even think about Youtube as a transmedia integration for my blog.

As mentioned before, (sorry for the repetition Roshane! ) I have an Instagram account called @Syriaweekly, where I showcase User Created photos on it! It is pretty cool. I can definitely say that I have built a community, but until now I have struggled to get what the audience wants even though I have statistics.

Did I integrate my Instagram channel? Yes, I introduced my blog in a story telling way on the Instagram account. Mentioning that Syria Weekly is behind mysyrianblog.com and asking the Instagram community to show support and give us feedback. According to the statistics from Instagram around 200 people checked my link on the first day! Yes, I felt overwhelmed.

For me it was the other way around, I already had the transmedia channel and I wanted to integrate it with a blog/website. I want to use the community that I have on my Instagram to grow my website!

 

 

 

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Process post #9

The influence that Facebook have on our self!

How can we break free from our constraints?

This week’s process post is about google analytics, but for me, there was something way more interesting, that I learned about during class than talking about google analytics. For the first time, I felt so immersed in the presentation by Juan. Usually when people ask me what are you interested in? what is your field of study? where do you want to work? I have all the answers in my mind, but for some reason when I answer those question I do not feel excited explaining to people what I am interested in. Don’t get me wrong, I really like what I am studying, but I did not have a valid reason why am I interested in those subjects? is it because I just ended up here and working my way up. Not until Juan’s presentation, I found my reason for interest. It is not mainly concentrated on the subject of the presentation but on how I was interested in it. I can say I finally found a reason why I am doing what I am doing right now. I can assure myself now that this is what I want to continue to do 😀

Okay now, drama away, moving on to the main point of this post. After the presentation, I asked myself do I want to be like every other internet users? How can I make a difference? How can I be in power?

To start with it, I do not usually post my thoughts on Facebook, I do not believe it is a safe place for me to express my thoughts. I always wanted to have a safe place for me that I can control everything in it, but let’s be real, this will never exist on the web. It is not like I will have my diary with a lock, where I can keep all my thoughts. Even writing on my blog is not 100% safe, but yes I choose what I want to write and what I want to share. To some extent, I can control more than I can control what I share on Facebook.

In my opinion, the web is revolving around Facebook. every app you have you sign in through Facebook, every video I see, I see it on Facebook and every article I read I read it on Facebook….

What did I decide to do as a user? to minimize my Facebook footprints.. although I will not make any difference at least I will feel better. It is the idea that we are all controlled to some extent and we just can not do anything about it!

Future plans:  I would either end up working with Facebook! or working with the organizations that are trying to build their own community out of the Facebook world.

I do not accept to be just a user.. forever….

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Process post #8

Do you want to monetize your site? If so, how will you do so? What changes will you need to make?

hmm, well I was thinking that after my blog gets more visitors, as in ” thousands” per day, I will start monetizing it. But after we discussed it in the class, I decided to give a shot.

Having in my mind that the goal of me trying is to learn more about how to run ads and experience it on my blog! I did it, I downloaded the plugin, decided which ads I approve on my blog #LikeABoss and voilà!

Congratulations?  Google now owes me 20 cents 😉 😀

What have I learned?

-I decided to put all my efforts on the blog. Work hard on building the blog and my audience first.

– To focus all my efforts on creating as much content as possible!

After I read an article about whether I should Monetize my blog right now or not? by Fabrizio,  I realized that I have to work more on my blog. I believe it is a great article that helped me understand where am I currently in the process and how can I reach a point that will allow me to monetize correctly!

He proposed four questions  to ask myself before I start monetizing, and to be honest I could not answer all of  them since I don’t have that much information about my blog and me realized in order to monetize my website I have to take it more seriously with my blog and build an actual strategy and plan 😉 and not just wait for it!

I thought It would be helpful to share the questions from the article I read!

“4 questions to ask yourself before you start monetizing your blog”

  1. How much traffic is my blog getting right now?
  2. Do I have enough loyal folks subscribed to my blog?
  3. Can I honestly say I fully understand my reader’s needs?
  4. What monetization strategies will I actually use?

 

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PP9

In creating a coordinated entertainment experience, transmedia storytelling seems to be the most appropriate way to achieve that process. In the words of Miller (2013),

 

“Transmedia storytelling is the ideal aesthetic form for an era of collective intelligence.”

 

When I think of a successful transmedia storytelling experience, I think of Harry Potter.

 

 

 

 

Growing up, the Harry Potter franchise was a huge part of my life, and I actively read every book and movie in the series. I recall when they announced they would make the last movie into two separate films, thus extending the storytelling experience. Following the publication of the final book and movie, the franchise released a website, Pottermore, in which you could sort yourself into one of the four houses (I’m a Hufflepuff). All of these features contribute to the shaping of the Harry Potter world, and create an immersive experience in which a fan can engage with the story across multiple platforms.

 

For my own website, I’m not sure if transmedia storytelling is something that I’ve been focused on developing. Perhaps, if I should continue camitheveggie in the future, I will create an Instagram account to accompany the blog which would provide more emphasis on the photos of the food itself, but until I improve upon my photography skills, that aspect of transmedia storytelling will have to wait.

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PP8

This week, we learned about data trails and digital breadcrumbs. What does this mean? Well, for starters, the access you give to corporations every time you agree to the “terms and conditions” of an application entails them to every bit of information you post, from facebook statuses, to google searches, to online shopping preferences. In the digital age, every action we do online leaves a breadcrumb of data that can be collected by the likes of retailers, banks and various other organisations (Pod Academy, 2016, pp. 10).

I can’t help but consider the way we so willingly agree to give access to our most personal and private information online. Most apps have options of turning on location services, which can track where a user is in real time due to the censors on their personal smartphone. These sensors extend further to sound, as we give application access to our audio as well. The Pod Academy (2016) elaborates upon this process, stating the following:

Basically, when you have a phone, you have a series of censors and you have this constant background communication between the phone and the cell towers, but also if its connected online between the phone and the internet so there are all these apps that are getting information about your phone, about your environment.” (pp.13)

In my own personal experience of being made aware of the sensory tracking that was occurring within my smartphone, I remember how I was talking with a friend once who was telling me about getting a new job at a local Cafe. We discussed this event in person, and not once did I physically engage with my phone during the conversation. Following the encounter with my friend, I recall using Instagram when an ad for the same cafe came up on my feed.

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Essay Two

The first day of of the semester, each individual student in our Publishing 101 class was tasked to come up with a definition of the word publishing. As a communication student who has heard only good things about the department, I was excited to finally gain some insight into the world of publishing. In coming up with a definition, however, I soon came to the realization that I had no real understanding of the field at all, and struggled to come up with a definitive answer without the help of Google. In taking this course, I’ve learned that publishing can mean a variety of things, from engaging collaboratively within networked public spaces online, to developing our own digital lives. One way of looking at it, as Nash (2013) notes, is to consider the word publishing like you would a book, in that it is almost but not quite a proxy for the “business of literature” (pp.4).

The course has enabled students, from various faculties, to develop their digital media presence through the creation and development of their own personal websites. In their article, “A Personal Cyberinfrastructure”, Campbell (2009) theorizes that by developing a personal cyberinfrastructure, students will have the capability to become system administrators for their own digital lives (pp.6). To add onto this theory, Campbell notes:

 

“Students not only would acquire crucial technical skills for their digital lives but also would engage in work that provides richly teachable moments ranging from multimodal writing to information science, knowledge management, bibliographic instruction, and social networking. Fascinating and important innovations would emerge as students are able to shape their own cognition, learning, expression, and reflection in a digital age, in a digital medium” (pp. 7).

 

Campbell takes a very technophilic approach in his consideration of the web, however provides useful insight into how I’ve created my online self this past semester. I’ve been able to express myself through a digital platform, and learn important aspects of what it means to be an online publisher. Prior to this course, I had little to no experience in curating a personal cyberinfrastructure for the purposes of creating meaningful, engaging content. While my digital media literacies are well developed regarding social media platforms like Facebook, Instagram and Snapchat, and my willingness to share personal information is reminiscent of the benign disinhibition effect that Suler (2004) refers to (pp. 1), my knowledge of WordPress or blogging in general was limited.

A reading that had significant impact on my decision making when designing my blog was Gertz’ (2015), “Design Machines: How to survive in the digital Apocalypse.” In their article, Gertz describes the current state of design in an online context, and sheds light on the homogeneity of web-based digital design due to external pressures to keep up with the competitiveness of the online world (pp. 6). When browsing the various themes to choose from, the homogeneity of website templates was obvious. While they were all very aesthetically pleasing, they lacked character and authenticity. So many companies, in their attempt to emulate the success of others, end up producing content that falls flat or lacks meaningful content.

While I do not consider myself a professional website designer by any means, the article was helping in making me aware of the decisions I was making regarding all design elements of my website, including text, images, and overall layout. The purpose of my website, more than about sharing vegetarian food, was to develop my skills as an online publisher. By keeping that in mind, I would make decision about design, as well as content, to reflect my learning process as I became more adept at managing my own personal blog.

The best part of creating my blog was developing my voice within my writing and conveying it in a way that would resonate with others. Warner (2002) discusses the idea of a “public” address (in this case, the collective of random internet users) being predicated, to some extent, on their attention (pg. 419). While some aspect of what I am doing is simply contributing content to a void of infinite possibilities in hopes that someone will find it, another part of me is interested in being, well, interesting. Being a publisher is more than simply creating content for content’s sake, but producing something of value. While I am very sure that no “public” has been created in response to my website, perhaps someone, someday, will pay my blog enough attention that a small internet community of vegetarians could form. One can only hope.

Now that the course has come to and end, and I am no longer prescribed to a meal plan, my goals for my website have shifted. If I should continue blogging, I would like to develop my photo editing skills by learning Photoshop in order to enhance the quality of the graphics I post. My website is very niche, however one thing I am sure of will stay consistent: my vegetarianism! I’ve learned so much in regard to best strategies to developing an online presence, and hope to continue applying those skills in the future.

 

References

Campbell, G. (2009). “A Personal Cyberinfrastructure.” EDUCAUSE Review 44 (5). Retrieved from: http://er.educause.edu/articles/2009/9/a-personal-cyberinfrastructure

Gertz, T. (2015). “Design Machines. How to survive in the digital Apocalypse.” Retrieved from: https://louderthanten.com/articles/story/design-machines

Nash, R. et al. (n.d.). What Is the Business of Literature? Retrieved from: https://www.vqronline.org/articles/what-business-literature

Suler, J. (2004). “The Online Disinhibition Effect”. Cyberpsychology & behavior 7(3), 321-326. Retrieved from: http://truecenterpublishing.com/psycyber/disinhibit.html

Warner, M. (2002). “Publics and Counterpublics”. Quarterly Journal of Speech. 88(4). Retrieved from: http://knowledgepublic.pbworks.com/f/warnerPubCounterP.pdf

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process post #6

For this post, our creativity should take the lead!

I have chosen a video from the Ministry of Tourism in Syria and decided to edit it 😉

How? used Adobe After Effects for the first time, and apparently it is not that hard! Yes believe anyone can make videos, but of course not PERFECT video from the first try 😉 you just need some patience, the thing that I did not have while editing, ooppss.

What Have I changed? Nothing, I just added texts. It nice to have great visual of what the country offer but it is better if you have some extra wording explaining and adding effects for that video. I felt that some small texts are missing here and there and I tried to follow the rhythm, I tried 😛

Hope you enjoy 😀

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Process Post 12

Community Guidelines 

Online comments are a bit of a double-edged sword – they can facilitate meaningful dialogue but they can also attract obscene and harmful content. According to Konnikova (2013), comments sections can produce a diffusion of responsibility because individuals feel less accountable for their own comments and thus, are more likely to engage in amoral behaviour. In order to combat this amoral and potentially harmful behaviour, it is imperative to establish a set of guidelines on what is appropriate vs. what is not appropriate.

In addition to this post, I think that I will implement my community guidelines under my About page or under a page where they can be easily found. In order for users to be aware of what constitutes an inappropriate comment, it is important that they first find, read, and understand my community guidelines. Therefore, it is imperative for my guidelines to be on a page that is easy to find.

The core values of Jkallu.com are sync with those of Book Riot. Jkallu.com values social justice, feminism, and inclusivity. Therefore, I have developed the following community guidelines for this website:

The following comments may be removed:

  • Comments that harass, abuse, insult, or discriminate based on gender, sexual orientation, religion, ethnicity, race, age, national origin, and/or disability
  • Comments that contain any computer virus or other malware
  • Comments that are threatening, defamatory, pornographic, or violate any party’s intellectual property
  • Comments that are posted for any obscene or immoral purpose

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Process Post #11

I want my site to be a safe community for everyone to be in. Although it is a personal blog so it is not likely strangers will even see my posts, and the people who do see my posts will not be participating in it as much as they are reading posts and maybe leaving the occasional comment, I still would like my blog to be a civil, safe space for people of all backgrounds.

Because most of the content is my own, a lot of the monitoring I would do would be deleting and monitoring comments that go against my community guidelines. For community guidelines that would make everyone feel safe and welcomed, as well as content that would be appropriate for all ages, my guidelines would include these things:

  • No physical or mental threats of harm/assault/any sort of ill-intending comments
  • No racist, homophobic, misogynistic or transphobic hate speech of any kind
  • No bullying or harassment of any sort allowed

Et cetera, et cetera. If you make any sort of harmful, ill-intended comment or anything that would be inappropriate to read in a work setting, it would not be allowed. I would like to encourage constructive discussions and people to speak their opinions if possible, however, I draw the line when these ‘opinions’ include harmful and unconstructive points that are generally rude or over the top.

Having a civil space where minorities can feel safe and not under attack is important to me and I hope my blog can be a space like that.

Week 12 Process Post

My LIfe’s Mixtape Community Guidelines

  1. Hateful Comments – The site will not condone verbal violence based on gender, age, ethnicity, capability, sexual orientation, status.  Anything commented where intent to harm another person is interpreted will be taken down; this includes anything that could be interpreted as bullying.
  2. Threats – Any comments that can be perceived as a threat (predatory behavior, harassment, invasion of privacy) will be taken down.
  3. Spam/Unrelated comments – Comments clearly not related to the content it is linked to can be taken down.
  4. Sexual Comments –  If the comment is explicitly sexual, to the point where other users’ experiences on the site are negatively impacted, it can be taken down.
  5. Swearing – If the comment is to the point where the experience of other visitors are negatively impacted, it can be taken down.

I want my content to open discussions that are related to what I post about.  I would love for this space to connect people going through the same things, or thinking about the same things, to one another.  I want for people to have this site as a safe place to express their feelings towards what they are experiencing.  These guidelines are mainly to keep the comments section as safe a place it can be for people who choose to share their opinions and ideas.  Any comments that threaten the safety or attack any other person (emotional, physical, intellectual) in the section, it makes the space unwelcoming, toxic and possibly hurtful (to the people commenting), and that is the very last thing I want for my site.  How I hope to implement these guidelines is by mainly being an example through my content.  I think I have set up an atmosphere on this site that practices these guidelines.  I might also have these guidelines under an actual section on my site, maybe a subtopic under my About section.

 

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PP7 – Remix

This week, I wanted to talk about my latest recipe: meat salad.

That’s right.

 

 

 

 

 

 

 

 

 

When most people think of meat, they imagine it in it’s cooked form, preferably in one piece and bearing no resemblance to the live animal in which it came from. A word to describe this practice, would be to make it palatable. I, a connoisseur of meat-related food items, am thrilled to finally be able combine my two favourite foods: vegetables AND meat!

What better way to consume animal flesh than to make it into a salad. That way, there no denying how weird it is that we even it in the first place; the evidence is right there! Every kind of animal part you can think of can be combined to make a beautiful mound of meat… yummy. As a dressing, I would recommend choosing my favourite condiment: ketchup! I’ve listed the recipe below, and if you’d like to make any suggestions, feel free to leave a comment!

Meat Salad Recipe:

  1. Pig meat
  2. Cow meat
  3. Chicken meat
  4. Fish meat
  5. *Free space*

 

That’s it! Super simple. There is no requirement as to what part of the animal you decide to include in your salad, because it’s totally customizable and open to interpretation. If you make your own version of this meat salad, please email me at camitheveggie@gmail.com and you might be featured in next week’s post!

 

 

 

Disclaimer: No animals were harmed in the making of this post. Please do not try this at home.

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PP6

In reviewing the peer review Tyrell has written about my website, I appreciate his constructive criticism. He discusses the written content I’ve posted, and enjoys the tone I’ve adopted throughout my blog, remarking on my honesty. One critique Tyrell has noted regarding my website is my lack of colour, and overuse of white space. Upon reviewing my website theme and composition, I would have to agree with Tyrell. My website is significantly lacking in design elements, as I was originally intending to keep the theme minimal. I can see now that perhaps my original idea, however, was too minimal.

In implementing what Tyrell has recommended, I’ve decided to add a background image to my homepage. I chose an image I found from the web of some colourful looking vegetables, and changed my theme to include green titles and headers instead of just black. With these subtle changes, I already see a small improvement to the overall look of my website. 

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PP5

Two websites I visit frequently are Reddit and Craigslist. Looking closely at the design elements, it is clear that both websites value content over design, as is expressed by their simple text only graphics.

 

What works for both Reddit and Craigslist is their no-bullshit approach to design. In their article, “Design Machines: How to survive in the digital Apocalypse”, Gertz (2015) discusses the issue of many online writings lacking anything of substance, and existing purely for purposes of attracting potential viewers, stating:

“traditional blogs churn out dozens of tiny superficial nuggets per day to feed invasive advertising. News sites and digital magazines continue to slice journalism budgets and increasingly find ways to sneak advertorial into their patchwork templates.”

Although Gertz does not praise a content-first approach either, highlighting the way design should augment the message of content when applied properly, I personally admire the approach Reddit and Craigslist use in intentionally leaving out attractive or aesthetic design elements on their websites. I realize that my opinion might not be a popular one, but that is beside the point. What Reddit and Craigslist both do well is include as much information as is expected. Images are used selectively, however are not the focus. Links are read in an orderly format, and can be sorted by categories of most recent, top voted, or trending.

One downfall of Reddit and Craigslist in terms of applying the same practices they use to my own website, is that I do not intent on generating content as quickly nor do I have a system of regulating content based on user review of material. My website is specific to myself, and my experiences. Therefore, designing my website to look like that of craigslist would not benefit, and perhaps only detract from my intention of imitating a “food blog” aesthetic.

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Peer Review Three

For my third peer review, I am reviewing the website, Beauty By Teresa. Upon first glance, Teresa has set up her intended market very noticeably, highlighting the phrase “confessions of a makeup addict” on the homepage. As a makeup user myself, I am attracted to the concept of her website being catered to people of similar interests. Teresa uses colours that are easy to look at, such as muted purples and pinks, and does not overcrowd her pages with content. In her about page, Teresa includes a section that discusses her experience of makeup, adding to her credibility as a skilled professional.

Teresa’s theme is pretty, and uses elements of minimalist design throughout her website homepage in her simple yet elegant lettering and balance of white space and images. In their article, “Design Machines: How to survive in the digital Apocalypse”, Gertz (2015) discusses the practice of many blog users and web designers to copy best practices and emulate industry standards when creating websites, stating: “When another company achieves success, there’s a lot of pressure to investigate what they did right and apply that to our own organizations” (pp. 16). While wordpress offers many standard website themes, a technique Teresa could use to personalize her website would be to download page builder plugins such as Page Builder by SiteOrigin or Elementor to play around with her theme a bit in order to make it stand out. Teresa is a highly skilled makeup artist, and her creativity extends to her website as well.

Teresa goes into great detail regarding the process of her makeup looks, which is much appreciated. Her personality really shines in her description of certain products she uses, placing emphasis on certain words such as BRONZZEERRRRRR!!! The tone Teresa throughout her website is fun and exciting, which translates to a very engaging browsing experience. One way Teresa could further engage her audience is if she incorporated video elements, such as making youtube videos, to document her makeup tutorials. The platform would allow Teresa to engage with her audience more personally, as well as show rather than tell the steps required to achieve a certain look.

Overall, Teresa has a great website with a lot of content, and should she continue to create material following the completion of the course, she is well on her way to becoming a more established beauty influencer.

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