Listening to David Beers’ during lecture today was very insightful because he brought up points that I was I unaware of. I never knew that writers could be rewarded through a cycle of different moves like the example of the professor who offered to write for free but in return he was getting an audience, which was going to increase his likelihood of being invited to policy meetings and then a higher pay at his university. Just because you’re doing a job for free doesn’t mean that you’re not going to make money.
It was nice to hear that David helped one of his writers land a book deal too. He didn’t want any money from the deal and he helped quite a lot too. He pointed out that The Tyee is not meant to be a permanent job and that you always have to have a plan for the future. Makes me think about the job of a writer, can you ever stay at the same paper and with the same job? I don’t think so because in my opinion, you always want to explore new possibilities and you want to have more and more control as you progress through your career.
It’s weird to think how much the newspaper has evolved, especially in he past decade. New media is great because it’s interactive and for me, that’s one of the benefits of online newspapers. They’re filled with hyperlinks, videos and interactive graphics. For me, this is more intriguing than simply reading a newspaper and it also saves all those trees. I didn’t think that the newspaper would evolve into what it is today because technology is so innovative and interactive now.
After reading through Annika’s review of my blog, I am looking into making some changes to my website.
I have, so far, made one change regarding the insight I have received from Annika. Her recommendation was to include a photo of myself to eliminate possible ambiguities over the identity of the author. As I want my blog to be very welcoming and open to people, I used this opportunity to add an image of myself in order to give more of a personal touch. I have also adjusted some of the spacing on my “about” page according to Annika’s recommendations.
As for the different headers that Annika recommended, I am currently exploring potential photos that I can use, as well as trying to learn more about how to code my website in a way that will change the header image for each page.
(Still in process)You Are What You Share: Digital News on Social Networks & Critical Consumption
When ‘prosumers’, a term coined by Alvin Toffler referring to those who not only consume media information but also produce them, dominate the digital sphere and social networks, digital news dissemination can become very problematic concerning its credibility of the source and thus the authenticity of content. This essay attempts to analyse news consumption patterns in the contemporary society, identify some fake news issues that had become rampant on social media, and thus, highlight the paramount importance of critical consumption of news in the digital sphere as a responsible citizen and netizen.
News Consumption Patterns
Digital news dissemination has become mainstream and it took over traditional forms such as print and radio since the advent of the Internet . Tandoc (2014) found that this is facilitated by the prevalent use of mobile devices equipped with access of the Internet, smartphone in particular, and the emergence of social media, or social networking sites enabled by Web 2.0, which broke through spatial and temporal boundaries of information dissemination. All these perfectly satisfy people’s common desire of getting what they want INSTANTLY, especially for millennials who are being widely characterized as always seeking instant gratification.
Fake News Issues on Social Media: 2016 US Election
During the US presidential election campaign in 2016, fake news regarding all kinds of secrets and scandals of the candidates, especially Donald Trump and Hillary Clinton, emerged and were so widespread on social networks that they had become like mainstream news stories. Among all the fake news stories, some of those had attracted so many shares, comments, and reactions on social networks that they even outperformed the real US politics news. But what is the background of these websites? Who are the authors of the posts? What is their purpose and why do they keep doing that? According to the report from Buzzfeed news, at least 140 of those US politics websites have been traced to a small town in Eastern Europe called Veles in Macedonia where the local economy is stagnant. Owners of the websites are just some local teenagers trying to earn money by producing and sharing sensational political news to appeal to sentimental supporters on Facebook to try to generate traffic. The more people who click through from Facebook, the more money they earn from advertisements on their websites.
Critical Consumption as a Responsibility
Comparing to people in the past who passively receive information from media, we are seemingly empowered by the operation model of Web 2.0 which relies on the concept of ‘prosumer’ that users of social networks not only take part in the consumption, but also in the production and distribution of media content. Empowerment comes with more responsibilities. There’s doubt that producing fake news should always be denounced on ethical ground. But in a broader sense, owners of those fake news websites are not the only ones to be blamed. Although Zuckerberg, founder of Facebook, has promised to work harder to deal with fake news on its platform, users who had once believed in those fake news are not exactly victims. Rather, they should be responsible for their ignorance and carelessness that had contributed to and encouraged the rampant production and share of fake news, making it a profitable business.
Critical thinking is an essential skill when surfing the Internet and gaining information especially when nowadays fake news stories are being widely shared and considered as truth. It is also essential in constituting citizenship in contemporary society where our online behaviors can have significant influence to public discourse. All the likes, comments, reactions to the false information only reinforce people’s biases. Moreover, a lot of people love using Wikipedia without knowing that it is only a platform for sharing information collectively and the content there can actually be created and altered by ANY Internet user. Many people do not even question the authenticity and authorship of what they are reading. In addition to gaining information from reputable sources and authors, online media content are often biased in their ways of representation because of the political stance and even political affiliations of the media company and therefore should be critically examined. Other than critical and active examination in their ways of representation, it is always better to look at the same issue from multiple sources even it takes a much longer time.
Lecheler, S., & Kruikemeier, S. (2016). Re-evaluating journalistic routines in a digital age: A review of research on the use of online sources. New Media & Society, 18(1), 156-171.
Tandoc, E. (2014). The Roles of the Game. Journalism & Mass Communication Educator, 69(3), 256-270.
Toffler, A. (1980). The Third Wave. New York: Bantam Books.
White, J., & Fu, K. (2012). Who Do You Trust? Comparing People-Centered Communications in Disaster Situations in the United States and China. Journal of Comparative Policy Analysis: Research and Practice, 14(2), 126-142.
How Do We Know What’s Real?
As technology has changed, is has also changed the worlds ability to consume information. Most notably, this change is technology has brought with it social media. With social media, anybody can say anything at anytime, which means that anybody can see anything at anytime too. This has proven to be a dangerous trend, because it has introduced the world to the concept of fake news. Fake news doesn’t just come from an ill informed Facebook post from a family member though, fake news can be posted anywhere on social media under a guise of authority. Fake new has become an epidemic online, that it has left internet users wondering what the real news is.
Fake news has been allowed to gain traction as people have changed where they get their news. The Pew Research Centre released an article called “Chapter 7: Where People Get their News”, and upon reading this article, the audience is faced with a series of statistics. This article however, was published in 2007, which means that some of these statistics may be a little bit outdated, but the article is a good starting point to see where people are getting their news. The article starts by stating “The world continues to turn to television for news about international and national issues” (Pew Research Centre). Television poses an issue because not every television network is reliable for unbiased information or reporting. Television is one of the first places where biased and skewed information has be portrayed with false authority. This poses a problem because if masses of people flock to television for their information, and this information is skewed, the skewed information has the potential to travel and stay relevant, giving it the impending possibility to drown out the truth.
Television is a good example of where a lot of fake news originally came from, and it gives a good idea of how news has changed with media. television can also be seen as the starting point for some of the fake news that makes its way to social media, because if people are viewing news on TV, is it very likely they will post about it on social media However, what is most troubling about The Pew Research Centre’s article, and what truly gives the reader an idea about how skewed the world’s perception of news is that the article states that in 2007 “a third or more of the population [turned] to the web (Pew Research Centre), the article is stating that in the United States 35% of people turned to the internet for their news (Pew Research Centre). It is very likely that this statistic has gone up dramatically in the last ten years. This is a worrisome fact, because it begins to paint a picture of how influential fake news is.
The fact that just over a third of the American public turned to the internet for news in 2007, makes it no surprise that fake news was able to find its way into the 2016 presidential election. Hunt Allcott and Matthew Gentzkow’s article “Social Media and Fake News in the 2016 Election”, outlines examples of how fake news has influenced American politics. The article states that “American democracy has been repeatedly buffeted by changes in media technology” (Allcott and Gentzkow 211). The article goes on to say that American politics has been influenced by all changes in technology, but that in 2016 “we confirm that fake news was both widely shared and heavily tilted in favour of Donald Trump” (Allcott and Gentskow 212), this article is stating that in the 2016 election fake news ran rampant and was able go as far as influencing the american public. This article also has information on just how many people were influenced by social media, and how many people influenced social media, regarding the election. “115 pro-Trump fake stories that were shared on Facebook a total of 30 million times, and 41 pro-Clinton fake stories shared a total of 7.6 million times.” (Allcott and Gentskow 212), this statistic demonstrates how fake news is purely subjective, those who want it will seek it out and share it as widely as they can. The 2016 election raised questions around whats true and what isn’t. Because fake news ran so rampant throughout the election, people were likely left wondering what was true about their candidates, and very likey voted based on what they thought was true, not the actual truth. However, the fake news of the election became so prevalent, people may never know the actual truth.
The 2016 election is an example of how much power fake news on social media has, it shows that fake news can influence something as national and prevalent as a presidential election. However, there is also evidence that fake news can also influence lesser known things, like archeological sites. Tom Condit’s article “POST-TRUTH SOCIETY AND ‘VERY FAKE NEWS’” states that, in reference to Brú na Bóinne in Ireland, “It is remarkable, however, how vulnerable our knowledge of such monuments can be.” (Condit 3). The article goes on to say that “With an apparently destructive sense of timing”, an article was published that “had the effect of undermining the reputation of one of Ireland’s most internationally renowned archaeological attractions.”(Condit 3). This article again shows the power of fake news, but in a different way, where the fake news of the 2016 American election influenced an entire nation on who their leader should be, this article shows that fake news can also influence the publics opinion on an archeological site. Both of these articles are excellent examples of how social media and fake news can influence the opinions of the public. Those who see this fake news are influenced, and left wondering what is true.
On a lesser scale, fake news leaves its victims wondering when it takes on the form of spam. Spam is fake news that targets a specific person. Private messages stating that an account has been compromised are common, and they usually ask for personal information. Another example of spam on social media is the various links that exist in comment sections. These are both examples of fake personal news, it is news that an account has been compromised, but it is also fake. Roderic Broadhurst and Mamoun Alazab’s article “30 Spam and Crime”, states that “spam takes on many forms and has many varieties” (Broadhurst and Alazab 517). The article also goes on to say that spam is normally “the initial contact for cyperiminals” (Broadhurst and Alazab 517), this initial contact is an opportunity for somebody to use fake news to steal information. However, many types of spam are beginning to look more and more real, which makes it confusing for an unsuspecting person to differentiate between a legitimate link in a comment section, and spam that will likely instal unwanted viruses. As social media becomes more prevalent, so does its spam. weather its spyware links in comments, or a hacker trying to steal access to an account, spam’s fake news is proving to have an effect.
Fake News comes in all sorts of forms. From spam on Instagram posts, to stories that influence presidential elections, fake news has proven to be confusing and often leaves people who consume it wondering what is real. Fake news has grown and gained strength with the growth of social media, this is a dangerous trend that needs to be monitored, because if fake news is allowed to continue to grow, the world may never know what is fake again.
Allcott, Hunt, and Matthew Gentzkow. “Social Media and Fake News in the 2016 Election.” The Journal of Economic Perspectives, vol. 31, no. 2, 2017, pp. 211–235. JSTOR, JSTOR, www.jstor.org/stable/44235006
Broadhurst, Roderic, and Mamoun Alazab. “Spam and Crime.”Regulatory Theory: Foundations and Applications, edited by PETER DRAHOS, ANU Press, Acton ACT, Australia, 2017, pp. 517–532. JSTOR, www.jstor.org/stable/j.ctt1q1crtm.41.
“Chapter 7. Where People Get Their News.” Pew Research Center’s Global Attitudes Project, 4 Oct. 2007, www.pewglobal.org/2007/10/04/chapter- 7-where-people-get-their-news/.
Condit, Tom. “POST-TRUTH SOCIETY AND ‘VERY FAKE NEWS.’” Archaeology Ireland, vol. 31, no. 1, 2017, pp. 3–3.JSTOR, JSTOR, www.jstor.org/stable/90005343.
Dio reviewed my blog last week and after taking his words into consideration, I’ve attempted to make some changes to my blog. He spotted some very specific flaws and I appreciate his efforts. He noted that at the very top left, there is a tab which brings up a submenu that gives the option to direct the reader to the “about” page of the website. He found it a little redundant because there is already an about section on the dropdown menu and I completely agree. With high hopes of making my site better, I have to say that I struggled a bit when trying to remove the about page from the submenu. I only wanted to remove one or the other but I ended up removing the about page from both locations. Since I don’t think that is a very big concern, I will keep experimenting with WordPress and its function throughout the weeks. Another concern that Dio had was that my website lacked social media integration. To be honest, I’ve tried inputting my social media icons during the first few weeks but I just wasn’t satisfied with how they were awkwardly placed on my blog and unless I do some sick coding, I think that was all I had to work with. I do agree with Dio that since my blog is about traveling and lifestyle, pictures from other platforms would really compliment my blog. After reading about that, I quickly made the change even though the placements were still awkward but at least I still have some social media integration. The only place that I found that wasn’t too awkward was at the bottom. I know it’s not the best placement because it doesn’t stand out to readers but I guess it can be like a little bonus/surprise for those who are able to find the icon!
Fake social media accounts have been used to influence a specific audience to make them believe about a certain desired truth. The intents of the user can range malicious to inconsequential in nature. Facebook, Instagram, and even Twitter have been the most known culprits to feature fake accounts but they have attempted to crackdown on users who are not masquerading as someone or something other than their real, actual identity. Some users may want to use fake accounts for predatory means such as child luring and “cat-fishing” (pretending to be someone you are not) dating sites. Others may crave attention and just want to feel engaged with their peers through comments, likes, favourites, and retweets all while paying their way to social media fandom. I will look to address each fake social media account incident with a website article that is both relevant to each intent and that is relatively current.
An interesting article by MediaKix, an influencer marketing agency, wanted to see how easy it was to fake the amount of Instagram followers and engagement in order to secure brand sponsorship deals. With a budget of just $300 USD, they created two fake Instagram accounts, 1) a fashion/lifestyle Instagram model and 2) a travel/adventure photographer. The first step MediaKix did was to generate content for either account. For the first account, they used a local model and used content from a one-day photo shoot to amass the entire account’s content. For the second account, they generated content using exclusively free stock photos from the internet in relevance to popular scenic/tourist areas. The next step was to purchase followers from a website follower provider with prices ranging from $3 to $8 per 1000 followers. Ultimately, the more expensive service was more reliable in that they delivered the followers without delay. Within two months time, the fashion/lifestyle account had 50 thousand followers and the travel/adventure account had 30 thousand followers. The last step was to purchase engagement with prices ranging from 12 ¢ per comment and $4 to $9 per 1000 likes. The cheaper service providers would deliver the engagement within 24 hours time while the pricier ones delivered the engagement almost instantly. Lastly, as a result of their supposed influencer status with a substantial follower count, they managed to secure two brand sponsorship deals for each account. Both accounts were sponsored by the same national food and beverage company while the fashion/lifestyle account got a sponsorship with a swimsuit company and the travel/adventure account got a sponsorship with an alcohol brand. Each campaign were eligible to receive either monetary compensation or free product or even both. This social experiment gained traction as UK news outlet The Independent and popular streetwear/lifestyle website Hypebeast both picked up on the significance of fake accounts amassing fake followers and engagement in the hopes of acquiring brand sponsorship deals.
Something of more malicious intent, UK news outlet, The Mirror, posted an article about how pedophiles are using fake social media accounts to pose as chicken nuggets and ice-cream to lure school children. One sex offender even went so far as to pretend to be a “road” outside a girl’s secondary school so that they could accept his friend request and over 400 girls accepted it. Fortunately, he did not contact those students but collected photos, pictures, and selfies of them. As said by Dr. Maureen Griffin, a social media safety expert and forensic psychologist, “despite the success of the ‘stranger-danger’ initiatives, warped offenders have come up with new and novel ways of gaining access to children’s information”. Children’s access to the social media sites has no watchful, real-time moderators regularly monitoring the sites and the safety of its users. These sex offenders are preying on vulnerable, naive kids who are more willing to trust anonymous inanimate object pages rather than a physical human being when in fact they are threatened with the same amount of harm. The veil of an electronic screen provides a sense of anonymity to its users especially if you are posing as someone or something you are not. In contrast, police officers pose as young girls online in order to lure pedophiles and sex offenders out of the safety of an electronic barrier so that they can arrest them. It seems kind of hypocritical because The Telegraph reported on how faking social media accounts could lead to criminal charges. I guess it depends on the purpose and intent of their fake account usage. However, this article is talking about those who enact revenge on others while using a fake online account and would subsequently be charged for harassment.
Another incident of the usage of fake accounts is related to Golden State Warriors basketball star, Kevin Durant. He was suspected of using a fake account to defend himself on Twitter for leaving his former team, Oklahoma City Thunder for eventual champions, Golden State Warriors. As reported by sports news outlet, SB Nation and San-Fransisco news outlet, SF Gate, he accidentally addressed himself in third person while using his personal account to defend himself against criticism from critics. I feel it is more embarrassing for Kevin Durant because he could not deal with the insecurities of criticism head on like any professional would and sought to comfort himself by using a fake account to defend himself. Now there is a lack of trust for what Kevin Durant says because he is trying to sway opinion and stir up conversation to get attention for himself.
The three main social media giants Facebook, Instagram, and Twitter are subject to fake account users but the intentions are ultimately used to trick people into believing something that is not true. The truth is seemingly up to the recipient and how they want to take that information. The first article talked about how easy it is to fake an Instagram following and engagement to attract brand sponsorship. The second article addressed the scary nature of fake accounts that are run by sex offenders and pedophiles to lure in school-aged children. The last article was about how even professional athletes can use fake accounts to defend themselves on social media from harsh critics. Internet users should be weary of accounts that they do not directly know as they may be run by unsuspecting people with ulterior motives.
Barrett, D. (2016, Mar. 3). Faking social media accounts could lead to criminal charges. The Telegraph. Retrieved from: http://www.telegraph.co.uk/news/uknews/crime/12180782/Faking-social-media-accounts-could-lead-to-criminal-charges.html
Dator, J. (2017, Sept. 19). Kevin Durant apologizes for fighting with critics on social media using fake accounts. SB Nation. Retrieved from: https://www.sbnation.com/lookit/2017/9/19/16334794/kevin-durant-apologizes-for-fighting-with-critics-on-social-media-using-fake-accounts
hDeggan, G. (2017, Sept. 15). Fake social media accounts pretending to be chicken nuggets and ice-cream are being set up by sick paedos to lure school kids. The Mirror. Retrieved from: http://www.mirror.co.uk/news/uk-news/fake-social-media-accounts-pretending-11175055
Dike, J. (2017, Aug. 7). This is how easy it is to fake a social media following and get paid for it. Hypebeast. Retrieved from: https://hypebeast.com/2017/8/paid-fake-social-media-following-how-to
Dowd, K. (2017, Sept. 18). The internet thinks Kevin Durant has been defending himself via fake social media accounts. SF Gate. Retrieved from: http://www.sfgate.com/warriors/article/internet-thinks-Kevin-Durant-fake-social-accounts-12206411.php
MediaKix. (2017). Are Fake Instagram Influencers Deceiving Brands?. Retrieved from: http://mediakix.com/2017/08/fake-instagram-influencers-followers-bots-study/#gs.hK_gxHg
Zatat, N. (2017, Aug 11). Social media experiment reveals how easy it is to create fake Instagram accounts and make money from them. The Independent. Retrieved from: http://www.independent.co.uk/life-style/gadgets-and-tech/social-media-experiment-fake-instagram-accounts-make-money-influencer-star-blogger-mediakix-a7887836.html
The retracted publication by Wakefield, Murch, Anthony, Linnell, Casson, Malik, Berelowitz, Dhillon, Thomson, Harvey, Valentine, Davies and Walker-Smith (1998) is an ideal example of how fabricated findings that claim to have scientific support have a large impact to the public. Kolodeziejski (2014) discussed how the practices for scientific publishing, specifically the tradition of hedging, help make publications more scientifically acceptable, but leaves gaps. These gaps allow for alternate interpretations to be passed to the public audience such as claims that have insufficient support (p. 166).
Scientific research usually attracts interested scientists and engineers. However, Wakefield et al.’s (1998) article continues to gain attention years later, even after being retracted from the publishing journal (Kolodeziejski, 2014, p. 166). Kolodeziejski (2014) stated that the article by Wakefield et al. (1998) received significant attention because of its link between measles, mumps, and the rubella (MMR) vaccine with the onset of autism spectrum disorders (ASD) (p. 166). Although the article’s explicit denial of proving a link between autism and the MMR vaccine (p. 166), many people still view the article as establishing scientific grounds resulting the Wakefield et al. article as a starting point in the autism vaccine controversy (AVC).
Poland and Jacobson (2011) stated that due to the claim by Wakefield et al. (1998) that the MMR vaccine played a causational role in autism, it led to decreased use of the MMR vaccine in Britain, Ireland, the United States, and other countries (p. 98). Ireland experienced multiple measles outbreaks where there were more than 300 cases, 100 hospitalizations, and 3 deaths (p. 98). By 2002, MMR immunization rates dropped in the U.K. below 85%, with some areas as low as 75% (Kolodeziejski, 2014, p. 166). Although MMR vaccinations rates remain high in the U.S., there is an increase of parents exercising their rights to opt out of vaccinations, with some exemption rates high enough that outbreaks of infectious diseases have occurred (p. 167). Greby, Wooten, Knighton, Avery and Stokley (2012) stated that in 2011, the CDC reported 17 outbreaks of measles and 222 measles cases that were mostly due to unvaccinated persons. It was stated that it was the highest number of measles cases in the United States since 1996 and highlighted the importance of vaccination (2012).
The general public have demonstrated that they believe in things that do not have scientific evidences such as occult beliefs. Alcock (1995) and Singer and Benassi (1981) discussed about how individuals have the tendency to believe in ideas that are not scientifically proven rather than in situations that are more likely to happen and logical. Singer and Benassi (1981) focused on social perspective and stated that media, social uncertainty, and absences of human reasoning seem to be the root of occult beliefs. Alcock (1995) concentrated on areas of how people learn, think, and choose, which agrees with Singer and Benassi’s (1981) statement of human reasoning. However, this may also result in individuals who are quick to believe in situations that claim to have scientific evidence. Wander (1976) noted that scientific research reports not only provide information, but act as a form of persuasion (p. 230). Rather, individuals should be more skeptical in materials they hear and see. However, a higher level of human reasoning and logical thinking may be difficult to achieve. Alcock (1995) stated that experience is often a poor guide to reality and skepticism is ideal to help individuals question their experiences and to avoid being led to believe what is not so.
Skepticism is defined as having an attitude of doubt (Skeptical, 2017). This is an ideal attitude when approaching situations that have bold claims. For example, toothpaste commercials like Sensodyne claim that nine out of ten dentists recommend Sensodyne toothpaste for sensitive teeth (Sensodyne, 2017). However, one should question how many dentists were actually in the study. Likewise, in the article by Wakefield et al. (1998) a sample size of 12 children is too small to display any significances in its findings. Furthermore, after the investigation by the British General Medical Council, it was proven that Wakefield wrote the article alone (Kolodeziejski, 2014, p. 166), which suggests that it is ideal to investigate its sources.
In addition, the publication of the article contributed to the public trust as it was approved and published by the prestigious British medical journal, The Lancet (Kolodeziejski, 2014), which allow individuals to believe the article’s creditability. Although the Wakefield et al. article has been discredited and holds no validity, it continues to circulate and have an impact on the general public (p. 179). For example, many scientists still refer to the Wakefield et al. article as an extension to their scientific contributions (P. 179). There are still individuals who are more concerned about the risk of side effects from MMR vaccines, especially those with low science knowledge (Funk, 2017).
Alcock, J. (1995). The belief engine. Skeptical Inquirer, 19(3), 255-263. http://www.csicop.org/si/show/belief_engine/
Funk, C. (2017). Parents of young children are more ‘vaccine hesitant’. PEW Research Center. Retrieved from http://www.pewresearch.org/fact-tank/2017/02/06/parents-of-young-children-are-more-vaccine-hesitant/
Greby, S. M., Wooten, k. G., Knighton, C. L., Avey, B., & Stokley, S. (2012). Vaccination coverage among children in kindergarten-United State, 2011-12 school year. Morbidity and Mortality Weekly Report, 61, 647-652.
Kolodziejski, L. R. (2014). Harms of hedging in scientific discourse: Andrew Wakefield and the origins of the autism vaccine controversy. Technical Communication Quarterly, 23(3), 165-183. doi:10.1080/10572252.2013.816487
Poland, G. A., & Jacobson, R. M. (2011). Perspective: The age-old struggle against the antivaccinationists. New England Journal of Medicine, 364, 97-99. doi:10.1056/NEJMp1010594
Sensodyne. (2017). Retrieved from https://www.sensodyne.ca/
Singer, B., & Benassi, V. A. (1981). Occult beliefs. American Scientist, 69(1), 49-55. http://www.jstor.org/stable/27850247
Skeptical. (2017). In Dictionary.com. Retrieved from http://www.dictionary.com/browse/skeptical
Wakefield, A. J., Murch, S. H., Anthony, A., Linnell, J., Casson, D. M., Malik, M., Berelowitz, M., Dhillon, A. P., Thomson, M. A., Harvey, P., Valentine, A., Davies, S. E., & Walker-Smith, J. A. (1998). RETRACTED: Ileal-lymphoid-nodular hyperplasia, non-specific colitis, and pervasive developmental disorder in children. The Lancel, 351, 637-641. doi;10.1016/S0140-6736(97)11096-0
Social media platforms stand in the forefront as the ultimate shared space for engagement. It is difficult to discount the new media age we are now in and how big of a scale the digital and interactive processes have changed throughout the years. As social media sites have now become the leading source for news, users have become participants as a result by spreading and commenting on these news. According to the Pew Research Center, recent studies show that two-thirds (67%) of Americans get their news on social media (Shearer & Gottfried, 2017). From this percentage, there are people who will believe and share these unverified claims. Having said that, content that initiates discussion is the sole factor that makes social networking sites the outlet for posting trending news. Whether it’d be fake or not, these outlets have no filter. Whose responsibility is it then to filter out these fake news? Is it the responsibility of social media companies or social media news consumers?
Following the 2016 US election, fake stories took a toll on the public where it triggered the infamous “Pizzagate” incident (Fisher, Cox, & Hermann, 2016). Since then, social media companies struggled to make their platform as democratic and as civil as possible. As expected, it is very time consuming and costly for social media companies to address the problem of fake news. However, Facebook has taken the initiative to combat election interference last month as a way to address the fake news situation. Watch Mark Zuckerberg outline the company’s plan to fight election interference in this short video below:
The 9 steps as stated in the video:
- Continue working with the US government
- Continue internal Facebook investigation
- Make political ads more transparent
- Strengthen ad review
- Increasing election security and integrity
- Expand election partnerships globally
- Increasing collaboration with other tech companies
- Strengthen the democratic process
- Continue work monitoring the German election
From what Zuckerberg explained, it seems like providing publisher information is Facebook’s ultimate way at fighting fake news. To put that into action, Facebook has recently launched a new feature where there would be a lowercase “i” next to articles. The “info” button supposedly allows Facebook users to look more into the news sources with just a click (This Is Facebook’s Latest Idea to Fight Fake News, 2017).
What is funny is that the public is reacting negatively to this and calling this “fake news” instead. I found the same video above uploaded on YouTube by many different users and every one of them has as many dislikes as likes. And from what I can see in the comment section, most users are criticizing the nature of the “truth” in the video, claiming that Facebook is the one undermining democracy through censorship and attacking the US government and Zuckerberg himself. Along with their plan, the company handed 3000 Russia-linked ads, which contributed to spreading misleading information before the 2016 election, over to the US congress. Despite all of these attempts to fight fake news, Facebook continues to be criticized for the dissemination of fake stories following last year’s presidential election. Ultimately, the nature of the “truth” is questioned by many people since fake news appears to have the tendency to impact public knowledge. While social media companies like Facebook attempts to address the situation of fake news, many people are triggered by its validity and perhaps, the profit that social networking sites are making is the reason why people have trust issues.
Fake news or not, some social media platforms have no intentions to filter out fake news and they don’t have to. This is because social media companies operate on them. They make money off of these lies and there is an economy that follows it (Fake news and online harassment, 2016). Fake stories get people talking and that is the main reason why social media platforms are an ideal space for engagement. Social media consumers are able to share, like, dislike, comment, post, tweet which creates this online community that welcomes everyone, including their thoughts. People are active and online discussing the topic despite it being good or bad, or true or false, and this type of behaviour brings in money. This is essentially where Internet revenues and profit come from. On Twitter for example, fake news are capable of generating thousands of tweets and retweets. With this significant amount, Twitter is using this engagement factor to get sponsorships from advertisers and to put this into perspective, Twitter earns 85 percent of its revenues from advertising (Fake news and online harassment, 2016). Fake news are strong drivers of profit and if we can’t rely on social media companies to filter out these fake news, can we, as social media news consumers, make a difference? Are we able to identify what is fake and what is real?
How do you identify fake news? Even with social media companies’ attempts to provide tools for users to get more context on the news source, the most reliable tool is to use your own common sense (Annett, 2017). Remember, trust no one.
First, filter out the sites that you don’t know. Ask yourself if you trust the source of the information first. Especially the ones that you don’t normally visit, the ones that just have pure entertainment value, or the ones that you know are the usual suspects of fake news. Trust your instinct and use your common sense because that will narrow down your options of which ones to skip and which ones to trust. Next, look for indicators that verifies its validity and credibility. For example, many social media platforms now have the blue verification checkmark beside their username. Aside from that, look out for misspelled words because that will discount their reliability. Lastly, see if they are in tuned with other news sources because social networking sites can be inconsistent so make sure the details match up (Annett, 2017).
We have all encountered fake news at one point since our generation is so consumed by the new media. Rather than saying the world is getting bigger, the world is actually getting smaller because we are connected to news from different parts of the world through the Internet. We are able to expand our knowledge about the world and stay connected with everyone. Because we are so connected, it makes it easier for us to be exposed to outrageous and unverified claims. And the more we see something, the more we believe it. Since fake news have the potential to become viral, it also makes it easier for us to believe in them. Fake news are everywhere at this point but with the appropriate steps, we can avoid them.
Annett, E. (2017, June 19). What is ‘fake news,’ and how can you spot it? Try our quiz. Retrieved October 16, 2017, from https://beta.theglobeandmail.com/community/digital-lab/fake-news-quiz-how-to-spot/article33821986/?ref=http%3A%2F%2Fwww.theglobeandmail.com&
Fake news and online harassment are more than social media byproducts – theyre powerful prof… (n.d.). Retrieved October 16, 2017, from https://www.salon.com/2016/12/17/fake-news-and-online-harassment-are-more-than-social-media-byproducts-theyre-powerful-profit-drivers/
Fisher, M., Cox, J. W., & Hermann, P. (2016, December 06). Pizzagate: From rumor, to hashtag, to gunfire in D.C. Retrieved October 16, 2017, from https://www.washingtonpost.com/local/pizzagate-from-rumor-to-hashtag-to-gunfire-in-dc/2016/12/06/4c7def50-bbd4-11e6-94ac-3d324840106c_story.html?utm_term=.678557d48678
This Is Facebook’s Latest Idea to Fight Fake News. (n.d.). Retrieved October 16, 2017, from http://fortune.com/2017/10/05/facebook-test-more-info-button-fake-news/
Shearer, E., & Gottfried, J. (2017, September 07). News Use Across Social Media Platforms 2017. Retrieved October 16, 2017, from http://www.journalism.org/2017/09/07/news-use-across-social-media-platforms-2017/
Over the past decade, social media has taken over the communicational landscape as most users interact online to discuss their personal lives, upcoming events, and most importantly, the news. As a result of looking to social media for their daily news, users are subjected to both true and false accounts, which has recently become a problem because the websites have large audiences who are, in most instances, unaware of the validity of the content. Alexis Madrigal’s, “Google and Facebook Failed Us” (2017) highlights Google’s role in promoting false stories claiming the Las Vegas shooter who killed 59 people was a Democrat who despised Donald Trump, when the identity had not even been revealed yet. It was later confirmed by authorities that the shooter was Stephen Paddock, who had later been found dead in his hotel room (Ohlheiser, 2017). The story originated on 4chan, a popular source of racism, hoaxes, and misinformation. Nonetheless, Google played a major role spreading the false information, better known as ‘fake news.’
Google, which is one of the world’s largest tech companies, has a massive audience to whom they are subjecting to false information. Less educated and older Americans are increasingly using social media to follow the news (Shearer & Gottfried, 2017), which makes them more malleable because they may not know how to properly evaluate the validity of sources Therefore, the likelihood of fake news infecting the minds of readers is likely, especially with such a website as Google, which has a large audience.
Through social media, people are helping to inform the people in their social networks of news stories. But they are also able free to express their opinions and insight in these forums, regardless of their expertise or education on the topic. This is a much larger scale of communication than the traditional word of mouth (Napoli, p. 755). One of the major issues with getting news from social media is that the users are not always looking at the most credible or trustworthy websites because of their lack of knowledge regarding source filtering and moderation. Consequently, these individuals arrive at websites that are of low-quality, reporting stories without any factual basis or witness testimony.
Social media does not compare to journalism nor does it try to. But for websites like Google to group news with social media is unjust and irresponsible. Journalists take their time to construct the stories have the proper education and knowledge that is required to do so. They know how to develop and present a story from getting witness accounts to providing essential data to supplement their points.
Google was responsible for displaying false reports on the tragedy in Las Vegas, underlying their failure to manage information properly. Social media is great for interacting with friends and providing opinions on stories and events, but it should stay at just that. Websites like Reddit, Facebook, and 4chan have no place in the realm of news dissemination because of the lack of control and moderation they have over the content posted.
After acknowledging their involvement in spreading fake news, Google announced that they were going to try moderating the circulation of fake news by allowing users to report misleading content to improve the algorithmic results (Hern, 2017). They also said that they would refine their search engine to provide more trustworthy pages and less low-quality content in response to the spread of fake news. Google continues to rely heavily on algorithms to provide news to their readers, but with the growing amount of digital news, it would be in their best interest to implement human moderators into the filtering and dissemination of the news content.
Hern, A. (2017, April 25). Google acts against fake news on search engine. The Guardian. Retrieved from https://www.theguardian.com/technology/2017/apr/25/google-launches-major-offensive-against-fake-news
Levin, S. (2017, October 2). Facebook and Google promote politicized fake news about Las Vegas shooter. The Guardian. Retrieved from https://www.theguardian.com/us-news/2017/oct/02/las-vegas-shooting-facebook-google-fake-news-shooter
Madrigal, A. C. (2017, October 2). Google and Facebook Failed Us. The Atlantic. Retrieved from https://www.theatlantic.com/technology/archive/2017/10/google-and-facebook-have-failed-us/541794/
Ohlheiser, A. (2017, October 2). How far-right trolls named the wrong man as the Las Vegas shooter. The Washington Post. Retrieved from https://www.washingtonpost.com/news/the-intersect/wp/2017/10/02/how-far-right-trolls-named-the-wrong-man-as-the-las-vegas-shooter/?utm_term=.98ce6181bc5f
Shearer, E., & Gottfried, J. (2017, September 5). News Use Across Social Media Platforms 2017. Retrieved from http://www.journalism.org/2017/09/07/news-use-across-social-media-platforms-2017/pi_17-08-23_socialmediaupdate_0-02/
Sullivan, D. (2014, October 6). Google’s “In the News” Box Now Lists More Than Traditional News Sites. Search Engine Land. Retrieved from https://searchengineland.com/googles-news-listings-beyond-traditional-205213
Fake news is blooming rapidly like flowers in Spring. Many people head towards social media outlets for news, and this changes our way of thinking. First of all, fake news is just another word for misinformation. This misinformation is circulating online and in the media, according to Marwick and Lewis. Moreover, it can be defined as made up news that pretend to look like it is credible reports.
There are many forms of fake news. Some could be news reports that pop up on the sidebar of a website, or even just click bait videos on Instagram. I do think that many fake news occur because the writers behind them wants to be noticed. They want to be the first ones to come up with something creative and to be the first to write about things that haven’t happened yet. This results to a lot of manipulated information and it changes our way of thinking. Moreover, as Neil Postman have mentioned in one of his discussions, he talked about how people who appear on television would be asked questions. Instead of having them think about it, the audience has a sense of urge to expect a response right away. I feel like this is a base ground for fake news because there is a demand of having quick information thrown at us. When I compare this with my peers, I’ve noticed that many of the news they receive are fake. They don’t realize it until it’s pointed out at them. But before they know it’s fake, the news is often spread quickly. In my experience, high school was a place where people have a sense of pride when they discover something that they read about or heard about, and they’re the first people to know about it. They have a feeling where they want to gain something from it or be given credit. Therefore, word travels quickly and sooner or later fake news is blooming rapidly.
An example of fake news in media would be political campaigns. But more specifically, ads. From previous elections, I’ve watched many campaign ads of the person running. I’ve noticed that many of these ads are not necessarily talking about how great they are but how bad their rival is. They point out the nasty things of their opponent to boast their own way up, to make the audience think that they’re better. I’ve asked many people that were close to me why they decided to vote for who they decided on. The majority of the responses I’ve gotten was because they watched one particular ad or they’ve seen more banners of that one candidate on the streets. Many of them don’t understand or haven’t dug deeper to understand that these news they’re receiving are manipulated information in order to fit into a world view. Another example would be clickbait. Many of these appear on social media platforms. Especially in videos because they have a thumbnail to show the viewer before they decide to click on it. Many of these thumbnails are a representation of what the viewer thinks the video is about but in reality, it’s the opposite. Therefore, these videos gain massive increases of views.
As adolescents, we tend to become blanketed in the digital world. Because of rising production of technologies and apps, we have a tendency of not wanting to fall behind or be left out. We’re constantly updating ourselves with news, videos, memes, and top rated media. Therefore, most of our time is on our cellular devices and that’s where we also receive our news. On my newsfeed, there are multiple articles and links to what seems to be legit news. Sources seem correct and it has been popping up many times because people share them on Facebook without knowing if it’s fake or not. The more they feed into it, the flower blooms even more. People would think that if it’s popular it’s probably true.
There was an article by Regina Marchi about a study done on 61 racially different high school students. These students were asked about their attitude towards the news and where they have gotten their news from. The high schoolers have mentioned that they don’t watch news on television or read newspapers because nothing applies to them, and it’s boring. Many also said that newscasts copy each other and have a lot of the same thing. They would never watch the news on purpose but rather just by accident. Or, they would switch to the news channel during commercial breaks. Besides receiving their news from trusted adults, they use social networking sites and blogs to receive news. As well, pop ups in emails would be a place because they would find a headline that’s interesting and would click into that. They also mentioned that they have friends who are obsessed with social media and some would even check their app multiple times in an hour. Another person have said that blogs are a place to receive news. This student said that if you want to get local news that’s reliable, bloggers would post pictures of certain streets and things. Therefore, you would get personal insights of your neighbours and these are things regular media outlets don’t have.
To avoid fake news, it’s important to check the author, the news outlet, publication date, links, and sources. Moreover, keep in mind and wonder if these publishers are posting because they want to have more views, or want to gain something from it. If this is the case, most likely it will be untrustworthy.
Brennen, B. (2017). Making Sense of Lies, Deceptive Propaganda, and Fake News. Journal of Media Ethics, 32(3), 179-181. doi:10.1080/23736992.2017.1331023
Marchi, R. (2012). With Facebook, Blogs, and Fake News, Teens Reject Journalistic “Objectivity”. Journal of Communication Inquiry, 36(3), 246-262. doi:10.1177/0196859912458700
Marwick, A., & Lewis, R. (2017). Media manipulation and Disinformation online. Plaats van uitgave onbekend: Data and Society Research Institute.
Paul, P. V. (2017). Fake News, Alternative Facts, Post-Truths, Misinformation, Misinterpretation—and Other Challenges Associated With Knowledge Generation. American Annals of the Deaf, 162(1), 3-7. doi:10.1353/aad.2017.0010
As I read over a review my peer had on my blog, I’ve decided to change my About page. I liked how she gave me insight on how my About page was talking about who I am instead of what my blog is about. This really made me think about how that affected my audience because I haven’t given them a clear thought of what they would expect on my blog. Therefore, I started fresh and wrote on what my blog was about. I’m glad I’ve gotten helpful criticism from my peer and hope to change more of my blog to the critics she has given me.
The audience I’ve been imaging so far would be people who have an interest in music. The majority of my posts are either playlists or a category called “Song of the Day.” Since I’ve imagined to have people with an interest in music, this made my design decisions to be clean and neat. I wanted my blog to be black and white because the cover artworks for the songs have vibrant colours. If my blog was all colourful, I didn’t want the colours of the art to counteract . Furthermore, I chose to put an over-line on my headings because it looked more modern and quite fun. Just like how music is quirky and fun.
Social media has not always been what it is today. Facebook, for example, was first launched in February, 2004 to university students in eastern parts of the United States. By the end of 2006, Facebook has become available to anyone with a registered email address. Ten years later, Facebook is no longer just a social media site that connects people. It has become a way for people to advertise, make money, gain attention, and disburse information and also receive information. With a large amount of people on social media around the world, it is easy for everyone to receive the same information in a short amount of time. Although the speed of which information spreads can be seen as an advantage, there are, however, some drawbacks of having information spreading quickly. According to a survey done by Facebook, there are over one billion daily users on Facebook in 2017 and is growing every year (Facebook, 2017).
With a large network, some people see this as an opportunity and take advantage to make personal gain. This creates changes for people who create genuine content, spread noteworthy news, and collect credible information on the internet in today’s time.
When someone creates content to be put online, they always have some sort of intention to make something public. Some may have the intention to make money through advertisements. This is most seen with an article that has headlines similar to “You Won’t Guess What Happens Next” or “Seven Secrets Doctors Don’t Want You To Know”. The creator’s intention is to attract curious viewers to click on the link so that they will be exposed to advertisements. Because of click baits and fake news circulating the internet, viewers are now more reluctant to click on links and advertisements as they see advertisements are not trustworthy for a variety of reasons as outlined by a survey done by the Advertising Standards of Canada.
Because there is significant distrust for digital content, creators would find themselves in a more difficult position to build a good online reputation. Eric Sachs, however, provided his insights about building an online reputation in the Entrepreneur Magazine with his article “How to Build Your Online Reputation” (https://www.entrepreneur.com/article/290927). He first talks about the effectiveness of using blog posts to publish and provide readers with “tangible, actionable solutions to relevant issues”. Sachs then goes onto talking about social media and that it is important to engage with your audience, as it will “inject some humanity into your social media accounts. Sachs finally goes into talking about public perception and managing online reputation. He says that a strategy is to pursue reviews from people, because “if you can convince 10 people who had fantastic experiences to leave reviews, your overall online reputation won’t take such a massive hit after a negative review”. It is obvious that in the twenty-first century, distrust in digital content has become an issue to creators, however, there are ways to overcome distrust and create a strong online reputation.
Fake news also has the ability shift people’s perspective on a particular subject. Such is the case during the 2016 United States presidential election, where social media and the dissemination of fake news had a major impact. With the low cost of creating a social media account, it gives more encouragement to create malicious user accounts that can be used to spread fake news. According to a survey done by Morning Consult, 78% of respondents use Facebook as a source for news (Morning Consult, 2017).
This makes Facebook a very sought-after market to spread any information whether it is true or false. In Hunt Allcott and Matthew Gentzkow’s journal article “Social Media and Fake News in the 2016 Election”, it was estimated that among the 248 million American adults, there was “38 million shares of fake news…[which] translates into 760 million page visits, or about 3 visits per US adult” (Allcott and Gentzkow, 2017). However, it is important to know that social media follows like-minded people, and thus, one will see content on their newsfeed that they favour. For example, for a committed Republican supporter of the election, he or she would see more content that is pro-Republican. Another similar concept is called selective perception, where a person would believe content that aligns with what they believe and ignores all opposing viewpoints. Selective perception has become a way of how fake news is spread around. When one person believes in a fake article because it aligns with their own beliefs, they are more than likely to share it with others, thus spreading fake news. It is true that social media has, in some ways, taken over our minds by feeding us what we want to see, but it is by human nature that we react a certain way towards certain news compared to others.
With the emergence of fake news in our internet, looking for decent information has also become more difficult. Often times, when people go look for information, they only look at the credibility to determine if the information is good. However, creators of fake news have found ways to make their articles look more accurate than what they actually are. Some news articles make themselves look more professional by quoting an expert or referencing to a past study, and people would automatically select that article without thinking twice. However, it is important to assess many more issues when determining whether a piece of information is good. Relevance is one thing to assess as sometimes background information may not be in a similar context as the news given. Recency is also important to assess because results from a survey can change over a lengthy period of time. Thus, if a news article, for example, refers to a survey that was done ten years ago, it would be a good idea to question the accuracy of the news article. Ensuring that the information collected is good information can be the difference maker in one’s own reputation.
In conclusion, social media has completely changed the way how news and digital content is created, disseminated, and collected. The uprising of fake news has blurred the lines between what is real and what is fake. Social media has altered the way for people to fully verify if the information is good. It has hidden information from people by personalizing the content to the specific recipient. And finally, fake news social media has required creators to put in more effort in order to build a strong, positive online reputation.
Advertising Standards Canada. (n.d.). Leading reasons why consumers perceive online advertising as not trustworthy in Canada as of January 2015. In Statista – The Statistics Portal. Retrieved October 16, 2017, from https://www-statista-com.proxy.lib.sfu.ca/statistics/472391/canada-reasons-for-not-trusting-online-advertising/.
Allcott, H., & Gentzkow, M. (2017). Social Media and Fake News in the 2016 Election. Journal of Economic Perspectives, 31(2), 211-236. doi:10.3386/w23089
Facebook. (n.d.). Number of daily active Facebook users worldwide as of 2nd quarter 2017 (in millions). In Statista – The Statistics Portal. Retrieved October 16, 2017, from https://www-statista-com.proxy.lib.sfu.ca/statistics/346167/facebook-global-dau/.
Morning Consult. (n.d.). Frequency of using selected online news sources in the United States as of July 2017. In Statista – The Statistics Portal. Retrieved October 16, 2017, from https://www-statista-com.proxy.lib.sfu.ca/statistics/706177/online-news-sources-frequency/.
I really appreciated Rory’s advice as it helped me evaluate what could be improved design wise. One thing I changed was the size of the font. I changed this because it was commented on during the in class review as well as Rory’s review. I changed it from size 12 to 16, and it is so much readable now.
Another thing I tweaked was my header. I tweaked this right after the design lecture, so it was not included in Rory’s review but I thought I would mention it anyway. The guest speaker said that the fact that ‘Abad Photographer’ was smaller made it hard to see, so I changed it. I also made it a bolder font.
The last thing I changed was the RSS Feed issue. Rory mentioned that clicking the feed button just led to a page of code, so I fixed. It now leads to a page of all my posts.
Overall, I really appreciate the constructive criticism Rory gave me. It’s great to see what others think of your blog because it gives you an insight as to what your audience thinks about your design elements.
Thank you to Debbie for writing a very helpful and clear review of my website so far, I will definitely take all of her points into consideration. To make my process post easy to follow along with Dickwitz’s peer review, I have made my headings the same as hers. This way, each response that I have can be automatically traced to her suggestions, recommendations, and overall critique.
At First look
I am happy that she liked the front page of the blog, although I think she may have been done some of the review while I was in the editing process throughout the week. In case you did not know, I will fill you in. Over the past week, I have been trying to elevate the look and feel of my website so I tested out new themes to see if any were better fitted to my blog. Short answer: no. I went through several (at least 3) different themes, customized them, and came to the conclusion that TwentySeventeen, although the default theme, best represents The Life of Pip. I say this because it has the video header, it has room on the side for my custom widgets, it has room for my featured images, and it works best with the typography. I also realized while going through the themes that I am only able to download the free ones because I do not have pro and I don’t even know if I would pay for it. I did still end up changing my blog, even though I reverted back to my original theme. I made sure that the background was of dog art, while the video is still the first element of the website that shows up.
I can understand what Debbie is saying about the typography not meshing well with the article content, so I may end up changing the font from Life Savers to Raleway. I liked the font because it was fun to read, but from her point of view, I can understand that maybe fun isn’t always the number one priority. I am thankful for her insight because although I have been sending my blog to my friends and family, they have not said anything about the font. Keep in mind that they could possibly be ignoring the messages.
Coding is probably my biggest issue so I have to figure out a way to, like she said, move the images to the left of the article to tidy up space. I am happy however, that Debbie liked my featured images because I worked really hard to make those.
I decided to start editing each featured image on Photoshop to add consistency to my content. What I am now doing is adding the desired image to a 1200×800 pixel .PSD file I have saved which I use as a template. It has the frame and bottom left paw print on it and all I do is add the image, resize it, and change the frame color. In doing so, I like that I have more consistency and flow amongst my content and that there’s some hint of outside color that I don’t usually use. It was hard when I first started using it because this was when I was acting very bipolar with the theme customizations and I had changed the canvas size of the .PSD file, which resulted in me having to reshape the frame and the paw print. I had to do this at least 3 times, which took at least an hour in total. I finally came back to my original theme and stuck to the 1200×800 pixel canvas size, which works really well for the theme.
I absolutely get what Debbie was saying about the Posts or Categories title coming up at the top of the pages, I am heavily annoyed by this. I have to figure out how to remove these because they’re annoying to me.
I liked her point about capitalizing PIP in the titles because she said it wasn’t so clear, and coming from someone in the class, if she is unclear, imagine the audience outside of the class. I am going to try to fix the galleries on my blog because at the moment, I am confused as to whether I want a gallery for the PIPtures or just posts in which I add media. But I do like her suggestion about the 6×6 gallery instead of the 4×3 because of how much space it would take up, leaving little empty.
My Experience So Far
For me, the hardest part I am having with this whole course is the design of the blog because I find myself doubting everything I do each class. Its very hard having to edit the design and then suddenly hate it and revert back, I also hate that I’m somewhat limited in what I can do because I am not a pro user (Thanks WordPress). Content comes easier to me because I can easily express my feeling through words. If I ever have a thought, I quickly type it into my notes app on my phone or computer, which I am currently typing this post into at the moment.
Thanks to Debbie, I have a better insight of what my blog looks like to the audience. I really appreciate her feedback because much of it was news to me and she made it really clear what I could gain from making those changes. And thanks for those funny moments in the review when you talk about the adorableness of my dog, DITTO DEBBIE DICKWITZ.
So So So SORRY, My Peer!!
Before going into the peer review, I must first apologize to my peer, Kimberly Wong who unfortunately got paired up with an irresponsible peer, for keeping her waiting. I hope this review can really help her fine-tune some elements of her blog to make it even better. And, of course, many thanks to Kimberly’s in-depth review on my blog which contains suggestions on each tab as well as many details.
Entry to Kimberly’s Blog: First Impression
Once I entered Kimberly’s blog, the header image was so eye-catching that for a second I thought ‘Activity Fuels Activity’ printed right at the centre of the image was the blog name. The top menu really matches with the simplicity of the theme, categorizing blog content into simply ‘personal posts’ and ‘school posts’. In Kimberly’s review of my blog, she mentioned the little mess of my top menu which can be better managed by more thoughtful categorization.
Feature Image for Each Post
I really like this idea of having a feature image for each post. The post’s feature image can visualize and summarize the post content so that readers feel more comfortable looking for what they want to read in a sea of posts. For instance, Kimberly uses a close-up of a dog for her first peer review which immediately tells readers she’s reviewing a blog about dogs. Here I must point out that one of the feature photos is especially outstanding in terms of photographic aesthetics but I’m not sure if it’s taken by Kimberly herself (I’m assuming it was, given that there’s no credits).
I have a little suggestion though regarding images within her posts. I realize that only the feature photo is in full size but all other subsequent photos are thumbnails. I tried clicking on those photos, like photos she took during a trip to Squamish, and noticed those are actually in high definition!
I have some suggestions regarding the text layout throughout her blog:
- Content Structure
From the above screen capture of one of Kimberly’s blog posts, it looks a little bit weird that the text in such a small font goes all the way to the edge of the screen. A larger font plus paragraphing would make it look nicer. More importantly, it’d be a lot more reader-friendly especially for those who view the blog with a 16:9 screen. Also, adding subheadings to long posts is a good idea to structure the text layout.
- Play With Typography!
There are a lot more Kimberly can do in term of typography to make the text look alive and reflect her emotions! It doesn’t have to be fancy but working with the bold, italic, underline, and many other simple typographic elements like selecting font family and size, can help effectively communicate with the target audience. The bulid-in text writer only allows the author to simply type in chunks of words without any typographic functions, but there are numerous plugins that are free for users to try.
Overall, Kimberly has a wonderful blog sharing her hobbies and daily activities with lots of nice photos as well as texts that are written casually like conversations between friends. I’m just wondering if it’d be a good idea to have social media links so that visitors can get to know more about her as well as share her posts on other platforms. Keep up the good work!
Among the group of the highest-earning people in the world is those that hold a job title that did not exist up until a few years ago: an influencer. The name stems from the idea that they have the ability to influence their social media followings in an authentic, effective way. Thus a serious industry was born for advertising via these influencers. Big or small, influencers can command quite a large sum relative to their audience size.
In 2017, an estimated “$1 billion was spent on Instagram influencers alone” (Asano, 2017), which is why it is no surprise that more and more people want to find their way into this industry. Genuine, good quality content isn’t enough to warrant being paid for your Instagram content though. They need to be paired with high numbers in your following and engagement. It’s easier than you think to produce the above though. More and more people want to take advantage of the growing demand for influencers and so, ethically “grey-area” practices are now commonly employed in order to compete in the market to the point that I would argue that some of these influencers are fake/fraudulent. To what extent depends on the extent these methods were used.
Out of all the methods, purchasing followers probably doesn’t just fall under the ethical grey-area, but blatantly wrong. Accounts using this method to “grow” are essentially fake influencers populating their following count with fake followers. Buying followers and engagement is not necessarily costly either (it can actually be rather cheap) and is an “investment” that pays for itself rather quickly if you can manage “to secure paid brand deals” (Asano, 2017) with these fake numbers. To prove this, influencer marketing agency, Mediakix, executed an experiment where they created two fake accounts that they grew using only bought followers, comments and likes. By the end of their experiment, they secured two paid brand deals for each of their accounts. Ethical? No. Easy? Unfortunately, yes.
Popular automation service, Instagress and Massplanner may have recently been shutdown at the request of Instagram, but services like it do still exist. The service is this: for a fee, a bot will go around Instagram on your behalf to comment and like (or even follow) based on a list of hashtags you provide. All this is done to “take the hard work out of attracting followers on Instagram” (Chafkin, 2016). Once again, this service was not very expensive, averaging at around only $10 per month. Bloomberg writer, Max Chafkin, conducted an experiment that used this method on his Instagram account. These kind of services can be seen as sending spam, which is against Instagram’s Terms of Service, hence why Instagress and Massplanner were shutdown. Nevertheless, automation was and still is a very popular means influencers may use.
Traditionally, Instagram giveaways were hosted by a singular influencer and brand. To enter the contest, one would have to follow both the influencer and the brand and complete some steps like tagging a friend in the comments. The prize in these contests would be modest, and the purpose was usually for an influencer to indirectly give back to their followers. Loop giveways is this on steroids. Instead of following just two accounts, it is a chain of influencer accounts (often ranging from 20-40) where you have to follow each person in the chain until you arrive back to the post you started at. The result? Thousands of people entering a contest (meaning that an influencer in the loop could gain thousands of “real” followers overnight, which you can clearly see by looking at an account’s SocialBlade analytics) of which their odds of winning are next to none. On top of that, normally the people that enter these contests have no interest in the content of the 30 something accounts they have just followed, and thus the influencers don’t really influence these people in any way. I myself have received hundreds of emails inviting me to join a loop, and from this I can tell you that there is a hefty buy in price to participate in a loop, ranging from $300-700. Loop giveways only recently gained popularity and though are widely accepted, is a morally questionable method. The organizers have certainly taken advantage of the demand influencer’s have to grow their accounts quickly.
Nicknamed the “Instagram Mafia”(Melotti, 2017), engagement pods were created by influencers in an attempt to help one another beat the algorithm. A pod typically includes 15 people (the maximum amount of people that can be in a group Instagram direct message), and whenever someone posts a new picture they send it to the group message, and everyone in the group comments and likes the photo. This was meant to help support one another with their tanking engagement thanks to the new Instagram algorithm that doesn’t show chronologically. It’s also a means to inflate engagement, and depending on how many pods someone is, can make an influencer look like there is a lot of people engaged in their content when in actuality, all the engagement stems from these secret pods.
Some people took it to a whole other extreme, where they took these groups to Telegram or Whatsapp where hundreds of people can be in a single pod. To be involved in these groups, “you have to post at the same time as everyone else” (Melotti, 2017). At the specified time, the hundreds of people in these groups will post their photo and then proceed to engage on the other posts. The hope is to boost your engagement enough within the first half hour of posting that it would go on the Instagram Explore page, where it would be seen by thousands upon thousands of people, leading to thousands of likes.
It’s not just the numbers that people are trying to cheat. There are even ways to fake authentic, quality content.
Along with their purchase of followers and engagement, Mediakix’ experiment included setting up one of the accounts using all free stock photos. This is easy to pull off for accounts that are travel based where the influencer may not even need to appear in their photos. For Mediakix, they chose to personalize the account by having their fake influencer appear in the photos “by using stock photos of blonde girls that showed only the back of their heads” (Mediakix, 2017). Accounts that use this method don’t even have to go through the work of going out to take and edit their photos which has both a time and money cost. Rather, they simply source their content for free online. The content can be of high quality, as stock images are normally taken by photographers, but it is not authentic or genuine.
Amelia Liana, who has 477K followers on Instagram, was caught earlier this year “doctoring images on her Instagram feed by superimposing her silhouette on sceneries that don’t accurately depict the cities she’s traveled to” (Wong, 2017). The images created were indeed beautiful, but the large issue raised here was that she continues to deny the excessive use of editing. It’s no secret that influencers display a highlight reel on their accounts, and that photos are normally all edited, “but denying it isn’t ethical” (Rodriguez, 2017).
Influencers of all sizes are getting paid. It is hard to vet accounts, and so the quick rise of fake and fraudulent influencers, whether partially or fully, is difficult to combat. Some would consider these methods as strategies, but I would argue, isn’t it actually ad fraud?
Wong, V. (2017, July 19). This Instagram Star Faked Her Travel Photos, But Why Are People So Mad? Retrieved from http://www.refinery29.com/2017/07/164148/amelia-liana-photoshop-pictures-response
Asano, E. (2017, August 11). This Influencer Marketing Shop Created Fake Accounts to Prove That the Industry Is Full of Ad Fraud. Retrieved from http://www.adweek.com/digital/this-influencer-marketing-shop-created-fake-accounts-to-prove-that-the-industry-is-full-of-ad-fraud/
Chafkin, M. (2016, November 30). Confessions of an Instagram Influencer. Retrieved from https://www.bloomberg.com/news/features/2016-11-30/confessions-of-an-instagram-influencer
Hosie, R. (2017, June 06). Are you following a fake Instagram star? Retrieved from http://www.independent.co.uk/life-style/fake-instagram-star-following-social-media-spam-followers-influencer-a7751696.html
How To Be An Instagram Influencer For $300: A 2-Month Study. (2017, August 08). Retrieved from http://mediakix.com/2017/08/fake-instagram-influencers-followers-bots-study/#gs.Bs_s6eE
Melotti, S. (2017, June 02). Instagram Created a Monster: A No B.S. Guide to What’s Really Going On. Retrieved from https://petapixel.com/2017/06/01/instagram-created-monster-no-b-s-guide-whats-really-going/
O’Connor, C. (2017, April 10). Earning Power: Here’s How Much Top Influencers Can Make On Instagram And YouTube. Retrieved from https://www.forbes.com/sites/clareoconnor/2017/04/10/earning-power-heres-how-much-top-influencers-can-make-on-instagram-and-youtube/#656779bc24db
Image from @amelialiana
In the new age of social media and content production, many people are finding themselves in a black hole of information that may or may not be true. Often, the things we read online have been fabricated, been blown out of proportion, or is just clickbait. Many readers of online news consume this digital information passively and very rarely engage with the text to research more about the topic.
With technology rapidly growing every day and the fast pace of developed economies, immediacy is at the forefront of consumer culture. Consumers are conditioned to expect information presented to them at face value rather than taking the time to click through to more sites to learn more about a topic. Technology is allowing people to create and produce more creative content that hides it’s credibility through seemingly (but not) verified sources that come across as believable and real to the untrained eye. The immediacy of media is incriminating some news sources and putting their reputations at risk. People are now finding themselves unable to trust the news and are looking for multiple sources for the truth.
When we think of “Fake News” we think of Donald Trump, he is at the centre of this fake news epidemic. Let’s first take a look at the ongoing issue Donald Trump has with “Fake News” or NBC and CNN, tweeting about how dishonest these new sources are.
True that these news sources aren’t the most reputable but it’s ironic that the news source he does trust (Fox News) is even less reputable than NBC and CNN.
According to this study done by Michael W. Kearney on which news sources are and are not trusted (with Trump ranking as the fifth least trusted source) NBC and CNN rank higher as more trusted than Fox News.
But with over 40.5 million followers on Twitter, it is no surprise that some people will take this advice seriously because he is at a position of power, especially through the internet where he has the autonomy to Tweet at random his honest opinions.
Buzzfeed is listed as the second least trustworthy news source, but until recently I had never considered it as a news source at all because of its predominant entertainment value. Buzzfeed, for me was a website that consisted of personality quizzes, cat pictures and gifs representing the struggles of the female body, but this is beside the point. Buzzfeed caters to a passive viewership, it’s content is far from “news”, but it is a news source, nonetheless, that “poses a fresh challenge for traditional media companies as they battle for web users’ time and attention” (Halliday, 2013).
Obviously social media has changed how we communicate. Platforms such as Facebook, Twitter, and others have allowed for unmediated publishing. It has generated a viewership and audience responsiveness that is immediate, thus creating a culture where information spreads like a wildfire. Social media has given people the experience and opportunity to voice their opinions or communicate with others while separating themselves from the real world in what John Suler dubs “dissociative anonymity“. This has made it easy for people to separate their actions from real life by publishing false content and passing it off as truth. With this immediacy people are conditioned to expect in the digital age of social media, these false news stories are mostly not fact checked and are shared worldwide before people have the chance to question it’s legitimacy.
New sources tend to follow this trend of immediacy as events and situations are being broadcasted in real time across the globe. People assume the things they read from these news sources are factual because of the way the news story is presented, usually with statistics, quotes, and sources (sometimes false or taken out of context) and don’t bother to ask further questions.
I think this hoax interview with ‘Jude Finisterra’ from The Yes Men impersonating a Dow Chemical Spokesperson on BBC World promising compensation for the victims of the Bhopal chemical disaster in India 20 years later is a great example of how reputable news sources can have their faults and the how immediacy of the media can be taken advantage of.
After the truth was revealed that ‘Finisterra’ who had appeared on BBC was a hoaxer and was part of the Yes Men’s stunt as part of a contemporary art agenda to “impart a significant political message through the media” (Kim, 2014), the BBC had quickly pulled the video and issued statements claiming they were victims of this elaborate hoax and that “its procedures regarding the trustworthiness of information obtained from websites would be reviewed” (Wells and Ramesh, 2004). Although we can argue it was incredibly problematic to present this piece of art in the context of reality, this incident forces consumers of news media to take a step back and question the legitimacy of the source of their information.
Many hoaxes (some not nearly as elaborate as this) have fooled a wider audience and have generated talk surrounding the situation. This reminds me of Wikipedia and it’s questionable legitimacy in the past, before editors started to crack down on verifiability, where people were allowed to edit pages and create new pages of their own free will, sparking a culture of hoax Wikipedia pages with fake sources.
As someone whose content revolves around the concept of lying and generating fake content, I have to step back and ask myself how this fits into the world of social media and the credibility of news. Am I contributing to the fake news epidemic? In some ways you could argue that yes, I am a creator of fake news and I am teaching my audience to be creators of fake news. But, the way we use this knowledge and information is ultimately up to the users who hold the information. I am merely providing the tools for creating this type of content.
Like the Yes Men, how do we justify how we use this information for the greater public? I think this is a question we all have to ask ourselves as online content creators whose credibility is important to the wider audience. Is this content being published in the context of reality or in our own public spheres online and does it affect the consumer’s lives in real life? I think this is a question of morality that we have to address within ourselves.
Halliday, Josh. 2013. “11 things you need to know about Buzzfeed” The Guardian, 6 Jan. 2013, https://www.theguardian.com/media/2013/jan/06/buzzfeed-social-news-open-uk
Kearney, Michael W. 2017. “Trusting News Project Report 2017.” Reynolds Journalism Institute, 25 July. 2017, https://www.rjionline.org/reporthtml.html
Kim, Adela H. 2014. “Yes Men Bhopal Legacy.” The Harvard Crimson, 5 Mar. 2014. http://www.thecrimson.com/column/the-art-of-protest/article/2014/3/5/art-of-protest-the-bhopal-legacy/
Ramesh, Randeep, and Matt Wells. 2004. “BBC reputation hit by Bhopal interview hoax.” The Guardian, 4 Dec. 2004, https://www.theguardian.com/media/2004/dec/04/india.broadcasting
razorfoundation. “Bhopal Disaster – BBC – The Yes Men.” 2007. https://www.youtube.com/watch?v=LiWlvBro9eI
Suler, John. 2004. “The Online Disinhibition Effect.” Available from: Cyberpsychology & behavior 7.3 (2004): 321-326. http://truecenterpublishing.com/psycyber/disinhibit.html
Trump, Donald (realDonaldTrump). “I will be interviewed tonight on @FoxNews by @SeanHannity at 9pmE. Enjoy!” 11 Oct 2017. 5:32 pm. https://twitter.com/realDonaldTrump/status/918227740700102657. Tweet.
Trump, Donald (realDonaldTrump). “People are just now starting to find out how dishonest and disgusting (FakeNews) @NBCNews is. Viewers beware. May be worse than even @CNN!” 12 Oct. 2017. 8:12 pm. https://twitter.com/realDonaldTrump/status/918630610167529472. Tweet.