I want to think that my audience is people with interest in makeup or are getting interested in makeup, and do not have any experience. Although I have really interesting data from my audience.
I have people from the other side of the globe reading my content and I have a male audience.
That has to lead me to create a website that is easier to read and highly visual. Adding YouTube tutorials and aiding from other websites
Transmedia integration refers to when multiple channels of media are used to tell different elements and information of a story, which are all coordinated for an entertaining and complex experience (Kevinbrittenylauren, 2013). Various forms of media can be integrated into my blog posts to enhance the overall reading experience for my audience. As my blog continues to grow, I will start integrating social media platforms, and other websites into my blog.
Of all social media platforms, like Twitter, Facebook, Youtube, and Snapchat, I think integrating content from Instagram and Youtube would make the most sense for my blog. Personally, I think using photos and videos in a post will make the content more engaging and interesting for readers. Since I write a lot about businesses around the city, and what theses business have to offer, it would be beneficial for readers to visually see what I am talking about. Embedding photos and videos directly from company’s official social media pages will allow readers to quickly access the company’s information to gain a better understanding of the business. Inserting links to other websites offers readers a direct passage to another channel of media where they can access more elements of my blog post. Although integrating businesses social media pages are useful, I also plan to create my own social media pages for the website. Having an Instagram and YouTube for the website will provide the opportunity to reach more audience. I can also tailor the content of each channel to be unique in its own aspects while still relating to the overall purpose of the website. For example, on Instagram I can posts photos of businesses I recommend, and on YouTube, I can create entertaining videos of my experiences with the businesses. The content is all independent on their own, but contributing to a wider story. YouTube and Instagram are also my social media of choice because these are the website I personally use most and am comfortable with. I feel that it would be harder for me to create a community on Facebook and Twitter because the engagement on these sites are beginning to decline.
In addition to incorporating social media posts, another channel I plan on adding to my website are direct link to product pages for my recommendations where readers can easily view and purchase the products and/or services and I am discussing. One factor I must be consider with integrating shopping links into my website, is that I want my blogs and writings to remain and appear authentic to readers, and that my posts are not sponsored nor ads paid by the companies. If I incorporate links, I will also work to be transparent when/if links are affiliate links.
References
Kevinbrittenylauren.wordpress.com. (2013). “Pokemon as transmedia storytelling. Retrieved from: https://kevinbrittenylauren.wordpress.com/2013/11/21/pokemon-as-transmedia-storytelling/
Up to now, my online social media presence is focused on my favorite platform -Instagram, I use it for promoting my website and attracting more audiences, and I believed that the visual media platform like Instagram is effectively to build the connection between bloggers and readers. The reading “POKEMON AS TRANSMEDIA STORYTELLING” from this week really sparked me a lot, the author mentioned that transmedia storytelling is the ideal aesthetic form for an era of collective intelligence. As social media have become more prevalent and easy to use, fans and audiences can drill deeper into the ever-expanding world of their followed blogger, transmedia makes a unique contribution to the narrative system as a whole, which helps readers to piece together a comparatively fuller picture of the blogger’s life. Thus I am considering incorporating more transmedia integration into my online publication, maybe a mixture of other social media platforms or channels such as youtube if I will create my Vlog in the future.
The main reason why I choose to incorporate Instagram specifically into my website and online presence is that Instagram is my most familiar social media and I have been using it for a long time. I like to post my traveling photos and share them habitually on Instagram, it is a good way to record my traveling footstep, which not only helps me to enrich my self-online publishing but also promotes my website effectively. In my view, Instagram is a great online channel to market to my audience, according to my google analytics I knew that many readers of my blog come from my Instagram.
Moreover, I put my Instagram page on the widget of my website, this widget is displayed my Instagram feed on the homepage of my blog, which shows many beautiful traveling photos directly for my audiences, if they are interested in any picture, they can click the “Follow” button and easily check the story of the photo or follow my account to know me well.
Overall speaking, be a transmedia creator is an interesting experience for any blogger, but is not easy to balance each channel. Personally, I will keep up with my Instagram account and continue my traveling photography posting for my blog, and make progress on content creating or blog promotion for my audiences, maybe in the future, I will happy to buildup Youtube channel and create my own traveling Vlog.
References:
Kevinbrittenylauren.wordpress.com. 2013. “Pokemon as transmedia storytelling: https://kevinbrittenylauren.wordpress.com/2013/11/21/pokemon-as-transmedia-storytelling/
Learning how to use Google Analytics to optimize my blog was definitely confusing but interesting at the same time. It’s nice that new users of the tool are presented with a basic dashboard as a starting point so we can familiarize ourselves with what type of information we can get. I then explored further into the types of categories of my audiences.
I looked at the data for the last 30 days, and saw that majority of my readers visit my blog on Tuesdays in the late afternoon to evening. Likely because Pub101 assignments are due Tuesdays, and people are interested in other peer’s posts. This insight helps me set a time for when my posts should be up by to get the maximum amount of pageviews.
My Usability page received the most pageviews, informing me that those content are what my readers are most interested in. Out of the 46 total pageviews, 35 were unique, meaning readers visits a page more than once during their session. This tells me my content are of interest to my visitors when they return again.
Based on the data of my website on Google Analytics, I can see a breakdown of information for the visitors of my website which helps me identify an audience that I can target my content to. Looking at the information, it gathers that 96% of the users on my website are from Canada, with the other small percentage consisting of users in the United States, and one user from United Arab Emirates. This is expected since I write content revolved around Vancouver businesses. Knowing this, I can continue my local approach without having to provide additional context than non-Canadians might not understand.
I can also see which day of the week, and what time of days my site gets the most visit. This can help me better schedule my posts to when my audience is active and online. Rather than uploading posts on my schedule, I can set specific times for my posts to go live for engagement to be most effective. Analytics for user demographics and their interests are provided which can help guide my blog posts. I can identify which type of recommendations my readers will be most interested in and target my posts to retain their interest and keep readers from coming back to my website.
At first glance, I was actually shocked to see how many categories Google has listed under my interests and preferences. I personally don’t mind if Google has access to my information for marketing purposes because in my mind, if I’m going to get ads anyways, I would prefer if they related to my interests. I find ads to be bothersome if they spam a website and are completely irrelevant. But if ads actually promoted something I am interested in, for example, a sale at stores I usually shopped at, or products I am actively searching for, I find the ads to be informative and actually useful. I guess that’s how Google has been able to achieve the success it has, by delivering relevant ads. Although my online privacy is a trade-off for personalized ads, I don’t think anything I do online is very information-sensitive.
After being a part of our “speed dating” exercise I was really happy to hear my fellow classmate’s reaction towards my blog idea about my exploration into the world of art. Initially I was just going to talk about dance and my experience with the art form till date. The response I got from everyone was supportive however, after pondering on my blog I felt that it would be better to offer my audience with a variety cause I felt that talking about one art form could be repetitive. Henceforth, talking about my venture into the world of art would be a better idea to keep the audience engaged.
Even Anita peer reviewed my site stating “I like her choice of such a unique title and also that is very abstract as to what type of art she is referring to”. Which is the exact reaction I was hoping for! so I really appreciated her feedback. I was also thinking that in my blogs I incorporate sample of my artwork let it be dance or drawing to add more content for my blog and viewers. I feel like when I write it is harder for me to stop talking, so I want to make my blogs to the point and concise.
Background
Enough about me and my food adventures. We will take another deep dive on a different blogger’s website. Jane Cheung has created “My Infinity and Beyond” which has the caption “A flexitarians Gourmet journeys, interspersed with some amazing encounters. Though she may eat meat here and there, she often steers towards vegan or vegetarian options instead. This one difference makes her blog stand in a unique
Content
Having read more of Jane’s post, her passion for writing and her ability to connect with her viewership is shown in an even greater light. The blog post itself are extremely detailed and bring us close into her personal circle as if they she is speaking directly to the viewers and giving them her honest food recommendations and opinions. As the blog currently stands, there is a variety of content touching on both Western and Asian cuisine. This is a helpful factor in exposing the viewers towards different cuisines. With an ongoing relationship of more and more trust being built, the viewers may then start considering Jane’s recommendation of foods that they might not have ever thought about trying otherwise. This makes her content extremely marketable and it can directly impact the sales of restaurants given the increases exposure this can garner.
Design
The visuals of her blog itself are extremely inviting. The background is coloured in soft pastel blue meanwhile every picture posted on the website nearly resembles the rainbow. The website layout is extremely organized with all the course content being listed towards the bottom meanwhile the blog post itself is placed near the top is a rotating fashion to better attract viewers. Although this may have been a mere copy and post template to begin, Jane had made adaptations for her blog that make it her very own.
Summary
Overall, Jane’s blog is not only visually vibrant, but it is also rich in content. After looking through every corner of My Infinity and Beyond, I believe that this blog will gradually attract a larger following with a consistent viewership. Jane has the ability to captivate her audience and make them feel at ease. Perhaps this is due to the fact that as James Hamblin notes in his “How to Talk to Strangers” publication, she feels “connected to [her] block”. Believing that the audience is approachable and within reach makes writing much easier leading to her post becoming more easy to read and enjoy as well.
Here is a link to the blog directly: http://myinfinityandbeyond.com
References
1. Hamblin. James. 2016. How to Talk to Strangers https://www.theatlantic.com/health/archive/2016/08/civil-inattention/497183/
My Art Cloud is Kritisha Sankla’s personal art blog. The theme of her blog is very artistic feeling and suits the persona she has developed for herself.
“I may suggest making the font size of the text in the menu and side-bar slightly bigger”
After reading Moods & Mixtapes review of my design choices, I decided to implement some changes, Small but important changes. I increased the size of the font on the side-bar, I love this suggestion. Everything seems clearer, easy to read, easier to access
In the world of democracy freedom of speech is a prominent feature that gives people the right to express themselves and form an opinion, which many individuals exercise on a fast-growing platform – social media. Social media is not just being used as a means to communicate with one another but is a shift towards influencing individuals. It holds greater power when acted upon as it can unite diverse communities. Even though social media “provides citizens with opportunities to express themselves” there is still the concept of hierarchy of authority present regardless of living in a democratic society (De Zuniga et al., 2018). This paper will argue that regardless of freedom of speech, voices still get suppressed if they do not conform to certain standards set by social media. We will discuss the influence of social media in today’s world by looking at the involvement of social media platforms in international relations.
As the world continues to grow economically, politically and socially the rapid adoption of technology affects how we “access information from the news” and can further “demand political change” (Ortiz-Ospina, 2019). The transition of receiving news on paper to digital journalism has increased immensely over the years. According to the Pew Research Center, approximately 91% of individuals living in 11 nations use a smartphone and social media in conjunction (Silver and Huang, 2019). These statistics indicate a sense of inclusivity within the international community regardless of different views, however popular platforms control who is allowed to project their voice and what they can say. As social media acts as a mediator between individuals and their understanding of international events. Twitter and Facebook determine who is permitted to speak to the president of the United States of America and hold the right to suspend an account if fails to conform to corporate beliefs.
For example, the revocation of Article 370 in Jammu and Kashmir which provided the region with autonomy. Allowing Indian-occupied Kashmir with a separate constitution and flag except in the matter of “finance, defence, foreign affairs, and communications” (Aljazeera.com, 2019). The decision by Prime Minister Narendra Modi rattled situations in Pakistan and efforts to internationalize the situation became crucial. Henceforth, Social media platforms such as Facebook and Twitter were heavily used by people to propagandize the tense situation in India and Pakistan. For India, according to the company’s guidelines moderators were instructed to look closely for the slogan “Free Kashmir” (Leetaru, 2019). International media platforms like Aljazeera and BBC were accused of spreading ‘fake news’ such as unrelated protests videos to represent current situations in Kashmir. Foreign meddling and misinformation can result in a lack of transparency but has the potential to further corrupt a democracy which is evident in the case of India after the abrogation of Article 370.
In terms of hierarchy of authority, the relationship between elected officials and online platforms is evident in the case of the United States. Recently the general manager, Daryl Morey of Houston Rockets in NBA posted a tweet that supported the pro-democracy protestors in Hong Kong. Soon after the NBA was seen kowtowing to China, which got American citizens furious. The backlash received by China resulted in the cancelation of events, taking down signage, two major Chinese retailers pulling off NBA merchandise from their website and no pre-season games to be broadcasted in China (Roy-Choudhury, 2019). It is important to notice that it is not just NBA but companies like Tiffany, Nike, Apple, Versace, and even Delta Airlines have apologized to the communist regime. These companies are not obligated however the power that China holds as the largest economy results in this behaviour by companies as it will incur a cost of one billion Chinese customers. As seen in this contentious example it is evident that China used their economic power over the United States, even though Daryl Morey was exercising his freedom of expression on an online platform it was a powerful incentive for the American citizens to act on American soil.
The impact of social media on democracy is that it tends to amplify human intention which can be in terms of the hierarchy in authority as seen in the example of NBA versus China. As a community we are a democracy, however considering unlimited power of companies, elected officials in conjunction with social media acts like any authoritarian regime. The fact that voices are constantly suppressed on social media if they fail to conform to corporate or majority belief makes it similar to Chinese censorship laws. Dissemination of public information and freedom of speech are just an outer layer but in reality, is a disguised version of autocracy.
Bibliography
Aljazeera.com. (2019). Kashmir special status explained: What are Articles 370 and 35A?. Aljazeera. Retrieved from https://www.aljazeera.com/news/2019/08/kashmir-special-status-explained-articles-370-35a-190805054643431.html
De Zuniga, H., Huber, B., Strauss, N., & Gil de Zuniga, H. (2018). SOCIAL MEDIA AND DEMOCRACY. Profesional De La Informacion, 27(6), 1172-1180.
Leetaru, K. (2019, April 25). A Reminder Than Social Media Platforms Are Now The Greatest Threat To Democracy. Forbes. Retrieved from https://www.forbes.com/sites/kalevleetaru/2019/04/25/a-reminder-than-social-media-platforms-are-now-the-greatest-threat-to-democracy/#24cb6cf07c7d
Ortiz-Ospina, E. (2019, September 18). The rise of social media. Retrieved from https://ourworldindata.org/rise-of-social-media
Roy-Choudhury, Saheli. (2019, October 6). Houston Rockets GM apologizes for Hong Kong tweet after China consulate tells team to ‘correct the error’. Cnbc. Retrieved from https://www.cnbc.com/2019/10/07/houston-rockets-gm-morey-deletes-tweet-about-hong-kong.html
Silver, L., & Huang, C. (2019, August 22). In Emerging Economies, Smartphone and Social Media Users Have Broader Social Networks. Retrieved from https://www.pewinternet.org/2019/08/22/in-emerging-economies-smartphone-and-social-media-users-have-broader-social-networks/
I have tried to make my blog a certain way so it can be easily navigated by users. The menu consists of 4 categories:
Under my blog I will have submenus that will showcase my experience with different art forms. Also with upcoming assignments I will update the mapping of my website accordingly.
Hi Anita!
I must say your website is chic and simple, the perfect combination especially for a food blog. Your page is an attention grabber as it is nicely organized and I am able to familiarize myself with your page instantly, kudos to you on that!
Even though it is a food blog you have managed to keep the content easy to understand for foodies. Instagram as your choice of social media platform to market your content is a perfect idea. Moreover, the pictures along with your food reviews are beautiful (ps: go into photography girl!). Not to mention the fact that you blog about best and affordable places, because of your blog I went to try brunch at Earls and it was delicious, so thank you for introducing me to this. I will be honest, when I checked out your Instagram page I was mesmerized by the pictures, transitioning between the food places was amazing.
I was personally hoping your website would have more pictures of the food in your home page to make your blog a little bit more interactive. As a food blogger your biggest strength are pictures and incorporating them on your homepage which will add that splash of color. The thing that caught my eye was actually the similarity between the Instagram captions and your blog posts, if you were to describe the taste of the food in depth using more culinary terms, that would make it more personalized. Regarding your About Me page, I actually like to hear more about what interested you to start a food blog in the first place and your journey as a blogger.
I had an opinion regarding your blog posts, if you were to talk about the ambiance of the place and the audience it best caters to will provide the reader with an overall review of the place. Oh oh oh! an idea just came to my mind Anita, you could even provide a little history regarding your food, its origin point, this keeps the audience engaged and will further entice them to eat at your suggested food place. Just something I thought you could consider writing about?
Overall, the blog and social media content is awesome! I really like that you are focused in the Richmond area as I have never explored the city and would love to know some of the go-to places for food. This would expand my palette in since I am a curry girl haha. Keep the great work going and good luck on your blog.
This week I got to read about public shaming and what happens when it gets too far. Frankly, it is not surprising to me at all. it is sad but true to say that online shaming and cyber bullying has been part of our generations for quite some time. There are all kinds of movies and tv shows being made that talk about this topic. And unfortunately, real life is just as cruel as the fiction.
In Jon Ronson’s ted talk, he talks about Justine’s tweet and the public shaming that followed with it. Her life was fully destroyed because of one tweet. And in his opinion, it was taken too far. No one deserved what she got, even for one badly landed joke. He talks about how social media used to be a democracy, a place where the voiceless gets a voice. But it has turned into a monster. It has become a surveillance society. Everyone is watching, and everyone is trying dig up deep dark secrets of others. This is such a scary thought to process. I would like to believe that social media has done more good than bad, but unfortunately the negativity that it creates is undeniable. A lot of people change their behaviours online because of dissociative anonymity and invisibility. They think that because no one can trace back to what they are saying, and no one knows where and who they are, they can do whatever they want. It is a naive thought since no one can hide away from the data we create. But people use these excuses to hurt and shame others, which then get taken too far sometimes.
I then think about my own behaviour online. I don’t think I have ever participated in a part of a online shaming. But I am still affected by the fear of that happening to myself. Since my instagram is public, I’m always so careful with everything I post and share. I am so afraid of the possibility of online shaming that a lot times I would rather be silent than to voice my opinion about certain things. I am aware that it is a very passive way of handling things, but unfortunately in this day and age, it is sometimes the only way.
The post Week 11 appeared first on Heyy, Jessie.
This is the end of my PUB 101 class, but it’s just the start to my blog. In these few months, I gained a lot of experience blogging and also learning about myself. I always wanted to start my own blog but I never actually did until I took PUB 101. It allowed me to focus on the things I enjoyed the most and share them with others. I focused on fashion and lifestyle because it was something that I looked for on social media and the internet. My online self completely changed in this period of time. I learned a lot about the blogging process through Google Analytics, design, and audience.
During my blogging process, I discovered Google Analytics. It’s a great way to find out how people use your website. It’s fascinating to see how my number of audiences translate into online engagement. We can also see in the overview report on Google Analytics the site-wide bounce rate. The bounce rate shows the percentage of visitors who bounce off my website without interacting further with it. My bounce rate is 47.17%. The lower the bounce rate, the better. People averagely spend around 3 minutes on my site. My blog is very visual, and that’s why people don’t have to spend a lot of time reading it. The other interesting thing to see through my analytics was where my audience are located. Most of my viewers are from Canada and the USA. I have a few visitors from Malaysia, Belgium, Germany, UK, and India. It’s exciting to see that people from other countries visited my blog. Google Analytics is essential to understand what people enjoy reading and what posts are the most popular. I really enjoyed using Google Analytics and learned a lot from it.
I also learned about blogging design through PUB 101. At the start, I spent the most time on trying to pick the theme that perfectly matched my blog content. I tried so many different ones, and I chose the Minimal Grid one. It’s immaculate, modern, and pure. This theme is visually-appealing and has a clear post listing layout. I prefer the simplistic design that prioritizes the content. My blog is mainly focused on the visuals. In my opinion, images are a compelling element that helps connect the users to the article before actually reading it. Creating the content of the blog and being able to present it clearly can be very challenging. This theme allowed me to create a better first impression of my site and make everything matches perfectly. I really enjoyed customizing every part of my blog.
Blogging has quickly become one of the most popular ways of communicating and spreading information and news. And I always wanted to create my own blog to share my interests with the world. Learning about fashion really inspired me. I mainly focused my blog content on fashion and the latest trends. My blog helped me to understand myself better. The most important part of my blog is staying true to myself. My audience should know that I care about what I share with them. Being original and speaking my own voice is also another skill I gained through PUB101. It can be hard sometimes since I am reading so many blogs and what I read gets embedded into my brain. It’s also very important in keeping up with my blog. I’ve been posting every week for every section of my blog while taking PUB101. After the course is over, I am planning on posting every two weeks. Later, I am hoping to connect with more people who are interested in the same things as me. I am hoping to share more content which would help my blog grow automatically and engage with others.
I am very grateful that my school provides a course as PUB101 and gives the opportunity to share my interests through the blog. PUB101 taught me a lot about the online culture. I would like to thank Suzanne and Ellen for teaching me about the process of publications. It has been a great experience setting up my own blog. I am for sure planning on continuing my blogging journey and creating some interesting content in the future.
If you haven’t already done so, you can examine my angle on the democracy of social media here. I feel this is a great starting point for understanding the foundation for which I value social media, online content and the ways in which people and groups interact with what is published online. Through interpreting these views, one can perhaps understand my vision of an online community, which as suggested by Ryan Holmes, founder of Hootsuite, is a viable vehicle for democracy and how we should be ‘tapping social media for good.’ You can read Holmes’ article on Venture Beat here.
With the positivity of online usership said, there is of course a cloud of shaming, bullying, trolling and demoralization. Mark Shrayber (2016) discusses hate crime here in the context of Leslie Jones’ (Ghostbusters, Saturday Night Live) experience with having her personal site maliciously hacked. Do community guidelines mitigate these actions? Certainly not. People break rules, ignore laws and evade ethics on a daily basis online and in-person, so in developing expectations, can we actually expect to prevent wrongdoing? As Konnikova (2013) suggests in the New Yorker, the anonymity of commenting online provides a safe, but confident place for threatening civility. However, she also notes that people tend to devalue anonymous comments, which researchers at the University of Wisconsin (2013) reiterate here.
So, arguments litter every angle of each side of the fence; do you make guidelines, will they be adhered to, do you screen comments and are you hypocritical if in fact you limit engagement on your site when you’re preaching the asylum-esque quality of the Internet? In looking at the course resources, as well as exploring the Internet for guidelines that support a positive and inclusive community online, I have found the most suitable and relatable for me to reflect those of Book Riot, which you can see here. I appreciate these guidelines because they are clear, concise and current. They are inclusive, well-articulated and are relatively easy to understand and follow. They are fair.
However, when do we, as a democratic society, say why do we need a list of guidelines? The Golden Rule is dated, which you can read about here in Peter Economy’s proposal for the ‘Platinum Rule,’ but are we over-complicating the desire to just be good people? I’m not saying it’s right, but if rules are meant to be broken, are we better off not listing them but instead having the trust and confidence in humanity that we can be good, and that when we’re not, we lose the privilege to take advantage of that which democracy provides? What if websites emblemized the notion of acting in a manner that expects people to“ be kind.” That’s it; be kind. Appreciate the content and accept different views, but contribute, as opposed to degrade, and as such, you will adhere to kindness. If someone hates, I feel they will do exactly that, so in establishing guidelines, am I inviting the trolls? When one walks into a coffee shop, is there a sign indicating how to behave? There are no guidelines, but a social contract that suggests kindness.
So, do I need to be explicit in generating and sharing guidelines for this blog, or can I assume goodness? Or, do I expect the unexpected and create some guidelines that protect liability and govern what occurs? For now, I’m going to gamble on humanity and hope for kindness, until of course a literal laying down of the law is warranted…
Leave it better than you found it
Hello, and welcome to One More Klick!
A common saying in the outdoors community is “leave it better than you found it”. While this often relates to trail conservation, it also relates to this community. Do not comment anything you wouldn’t want your mother to read.
Thank you for respecting these simple rules, and happy klicking!
Sincerely,
Magali Bureau
People often think that the internet has provided lots of advantages for their daily purposes. However, in my opinion, the issues of cyberbullying occur more and more often within the current society. This week, we are assigned to watch a TED Talk, “When online shaming goes too far,” by Jon Ronson. Throughout the presentation, Ronson uses a real story on Twitter to represent how cyberbullying can actually affect one’s life. To illustrate, Justine Sacco who unintentionally posts the funny little acerbic joke- “Going to Africa. Hope I don’t get AIDS. Just kidding. I’m white!” on Twitter. Sacco was just a PR woman from New York with 170 Twitter followers before making this post; however, all the sudden she was targeted on the cyberspace. Afterwards, people who saw and share Sacco’s post tend to start making jokes-very despicable ones at her. In this case, even her job and her employers were as well affected by this cyberbullying. In addition, according to Jon, [Justine Sacco] was Googled 1,220,000 times. Also, Google made somewhere between 120,000 dollars and 468,000 dollars from Justine’s annihilation (Ronson, 2015.) In other words, Sacco’s life was changed in a really bad way just because of this unintentional joke. Nonetheless, people who shame Sacco behind their electronic devices got nothing. At this point, even though Sacco should look before she leap the acerbic joke online, people should also think from different point view before they make the comments. As we know, there are more and more people take others’ comments very serious on the internet. In this circumstance, these sharp comments sometimes will cause the tragedy that cannot be undone. To indicate, there are many celebrities tend to be mental illness after reading the comments on social media. For example, Cindy Yang, one of the social influencer in Taiwan who suicided in 2015 because of cyberbullying. After understanding of these two cases- Sacco and Yang, I personally believe that cyberbullying does significantly affect human’s life. Therefore, people should really think deeply before taking these “shaming actions” towards each other via the internet since they do not know when these actions will lead to the unrecoverable tragedies. In short, cyberbullying no doubt is one of the serious problem that needs to be solved in this generation.
Choosing and applying the best marketing strategy is the most important concept to introduce a product into the market. However, living in this “improved technology” generation, single channel marketing is no longer the best and only marketing strategy anymore. This week in class, we have Darren and Sarah from Capulet Communication to discuss about the importance of multi-channel marketing with us. Personally, I believe that the multi-channel marketing strategy does successfully help a company to bring its brand and product to its customers.
Myself as an example, I voluntarily work in my brother’s company to help them to hold the concerts- mainly singers from China, Taiwan, and Hong Kong in Vancouver. Yet, although there are many Asians in Vancouver, actually the tickets are really hard to sell if we do not apply the multi-channel strategy. To indicate, we have to apply different marketing strategy towards different targeting customers. For instance, we have to place many posters in different areas to inform about our shows; such as Asian markets and restaurants for people who do not usually use the internet and schools that have more younger Asians who might be interested in the concerts. Also, social media significantly are the main channels for us to promote the shows. For example, Instagram and Facebook help us to spread out the propagandas via the internet. To illustrate, whoever see our posts on the social media will share the information to their family and friends and so on. As the result, there will be more and more people know about our shows. Moreover, the one-by-one conversation is the most required service that we have provided to our customers. In this case, it is not only easier for our customers but also for ourselves to answer the questions regard to the concerts. Therefore, throughout these multiple channels to promote the concerts, we have successfully nailed the SOLD OUT show.
Ultimately, I have more understood the importance of the multi-channel marketing strategy after rethinking the process of holding the concerts. According to Darren and Sarah, if we want to favourably reach different audiences, achieve different marketing goals, we have to tell [our] story in different ways. In short, these multi-channels really help many companies to promote their businesses in this new improved technology generation.
Community Guidelines for starlight-adventures.com
The goals of starlight-adventures.com are to assist readers and contributors to maintain a safe space and an entertaining environment. I want to create connections that are mutually beneficial to both parties and promote collaborative involvement and opportunities.
In order to achieve these goals, it is important for all of us truly create this safe space with our shared interests by following these guidelines:
Guidelines
Do not
Others
This is overall a safe space and platform for those to share their opinions and new ideas that could be beneficial to us all.
If needing to discuss any of these guidelines or wanting to contribute an idea, please contact me here.
Featured Image Reference: My personal account on Canva designed by me
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This week in class we watched a TedTalk by Jon Ronson where he discussed peoples’ tendencies to behave like a lynching mob on social media when it comes to perceived injustice, as well as the joy people get out of this public shaming. Jon Ronson discussed a particular case of a woman named Justine Sacco. Some of you may remember her as the woman who made a tweet before getting on an airplane from London, England to Cape Town, South Africa that utterly dismantled her life during the span of the flight. She was a public relations worker in New York with 170 Twitter followers. However, her story is proof of how fast word can travel, especially on the Internet. The tweet that ruined her life was this:
Upon arrival in Cape Town, Justine turned on her phone to discover that she was the world wide #1 trending topic on Twitter. It turned out that one of her 170 Twitter followers sent Justine’s tweet to a journalist who then retweeted it to his 15,000 followers, and spiralled from there. Jon Ronson actually emailed the journalist a few weeks after the incident and asked him how it felt to do this, and he exclaimed it felt “delicious.” When I heard this, I was immediately enraged and knew I wanted to discuss this on my blog. How could someone say the destruction of someone’s life felt “delicious”?!?!?! Then, Jon Ronson began to show some of the tweets that were sent to Justine, ranging from demanding her to be fired from her job, to wishing AIDS upon her:
Jon Ronson had a suspicion that Justine’s tweet was actually not meant to be racist. He met with her a couple of weeks after the debacle and asked her to explain the joke, and she said that her intention was to mock the bubble Americans live in when it comes to their knowledge of Third World countries. Clearly, it was not interpreted that way.
Although I do feel that Justine was in the wrong and could have worded her joke much differently to convey what she was trying to say, I don’t believe she deserved to have her life torn apart because of it. I understand how her tweet was misinterpreted, as it’s nearly impossible to detect elements like tone and body language over Twitter that help with interpreting a message, but she made a mistake. Jon Ronson mentioned how it was interesting that someone tweeted, “somebody HIV positive should rape this bitch and then we’ll find out if her skin colour protects her from AIDS” (8:10) as that person received no public persecution whatsoever. So why when we are joining in a mob mentality do we all of a sudden deem this disgusting behaviour appropriate? I can’t imagine any sane person having the courage to say something like this to Justine’s face. However, when we have a mob of people doing the same thing, and we can do it while hiding behind a computer or phone screen, it makes dehumanizing someone a lot easier, and we may even feel a bit of joy sitting back and watching somebody’s life crumble right before our eyes.
While watching this video during class, one of my initial thoughts was, “what if Justine was just doing her best?” I know that may sound like I’m giving her too much of a break, but that is the mentality I live by and also what this blog is centred around, so I would be a hypocrite if I didn’t ask myself that. Once again, although she could have worded her joke way better, the intended meaning was misinterpreted. I do believe that she made a mistake, but we all have made mistakes and bad judgement calls. To be honest, I wasn’t surprised that everyone on Twitter that night was so quick, and excited, to call someone out for their wrongdoing. It’s much easier to do that then take a minute to ask ourselves, “maybe she meant something different by that tweet” and giving Justine the benefit of the doubt. Instead, responding in ways the Twitter users did that night makes us feel better about ourselves; that we’re not the only one who has flaws and makes mistakes. Jon Ronson put it beautifully when he explained that the Twitter users that night were trying to call out someone’s misuse of privilege, essentially something good, however the phrase “misuse of privilege” is becoming a free pass to tear apart anyone we choose to. In attempting to search and find the “bad guys” in our world, we are utterly destroying innocent peoples’ lives, and feeling good about it. I ask this of you: next time you see something online someone has said that bothers you or even enrages you, like Justine’s tweet, take a minute before you respond and ask yourself if you were standing in front of that person with no one else around you, would you still say that comment to them? If the answer is no, don’t post it. Also, ask yourself if there are other ways of interpreting what they said. Who knows, you may have saved someone’s life.
After my recent process post focusing on my Google Analytics, I noticed how lost my visits are. They were decent, but not as a high as I know it could be.
I decided to just take the shot and promote my blog to my Instagram followers. And it made all the difference.
I had gained 37 new users over the span of a week.
Using social media platforms can really impact how much of a following one has and how many views we are able to reach
Something I think I need to take note of is: consistency.
The reasons why people gain a steady following and consistent views is because of how often we post and how much content we produce and promote.
I want to start posting more frequently. Whether that be posting more articles or posting more on social media, I feel that this will help me gain more readers.
I want to start incorporating Instagram in terms of promoting my articles on my story so then people can easily access them through the link in my bio. I am more interactive on Instagram with my followers so perhaps posting photos related to my posts can help as well.
Utilizing hashtags on Twitter can help me relate and reach more audiences. I want to start posting my articles on Twitter that have to do with music so then people who have fan accounts for certain artists will read them and hopefully provide feedback and support.
Twitter is very versatile and I believe this platform has the most room for growth and I plan to focus on these trends and post more. Perhaps tagging who the articles may feature can help as well.
The one transmedia channel I need to integrate is Facebook. I have way too many family members on there and do not want them reading all of my articles. I feel like there will come a time where I will start promoting them on there. I think I will share this blog when the course ends to show off all my work I have done through this semester.
I also had an idea to promote my blog on groups I am part of on Facebook.
Overall, my main issue is my insecurity. I feel like people may judge my work and not truly support me. But honestly, that is just part of life.
I want to be a content creator so I need to get over this fear to get anywhere.
I plan to work towards integrating more social media platforms to promote my work and even collaborate with some others.
If all goes to plan, look out for me on your social media platforms sometime soon!
Featured Image Reference: @Keti_98 on weheartit.com
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