Tag Archives: KobeSam

Mini-Assignment #6: Transform Your Live Photos into GIFs

Preface

As part of the class that I am taking which has resulted in the creation of the website you are viewing, I must complete some mini-assignments.

This post is one of those mini-assignments.

The instructions for this mini-assignment were “make a GIF.”

Recalling a GIF From Grade Nine

I am in my fourth year of university now, which means that grade nine was over six years ago, but I distinctly recall a GIF that I made in my grade nine information technology class. 

The GIF was a cartoon character running and unfortunately, I no longer have access to it.

I mention this because it is the only other time I have been required to create a GIF as part of a class.

The GIF I Made Today

GIF is really not a term that comes to mind often. So when I saw the term the first item that came to my mind was Apple’s live photos.

I recognized that these two types of media were very similar and wondered if there was a way to turn a live photo into a GIF, so I googled it and learned that there indeed is! (Here is a link to the resource I used to turn one of my live photos into a GIF).

So, here is the GIF that I ended up making:

My dad and I at T-Mobile Park in Seattle.

This GIF was made from a photo of my dad and me at the Seattle Mariner’s first playoff game in Seattle since 2001. 

I really cherish this photo, as one of the ushers at the game saw us and asked us if we wanted him to take a photo for us. It was an excellent example of generosity and the photo itself ended up being really nice.

I will always remember this game and if you want to learn more about my experience at the game, here is a link to a video where I reflect on it.

An Additional Note

It should also be noted that turning your live photos into GIFs certainly does sacrifice quality. However, there is a certain aesthetic to the graininess that makes the GIF appealing to look at.

Regarding Various Channels and Media

In this post, I explore how to choose a medium for your message and the importance of using channels to distribute your message to your audience.


Choosing Your Medium

“Types of media”

Upon googling “types of media”, you will discover that definitions and descriptions of types of media that exist in the world vary significantly from source to source.

Just look at this section that was the second item to show up on my google search:

Google search results depicting text that says

People also ask
What are 10 types of media?
What are 4 types of media?
What are the 7 forms of media?
What are the 3 media types?

After reviewing the various types described in these search results, I realized that boxing and organizing types is unnecessary.

Media, after all, is just the plural form of the noun medium which Oxford Languages defines as “an agency or means of doing something.”

After all,

The medium is the message

Marshall McCluhan

In other words, you must craft your own form of media to communicate your message.

Crafting Your Own Form of Media

To craft your own form of media, I recommend you examine three elements, the message itself, yourself as the messenger, and your audience as the recipient.

To review these elements ask questions such as:

  • In what ways could I share this message?
  • How does this message want to be shared?
  • What is the broader purpose of this message I am sending?
  • How have others previously communicated a message like this? Could they have done it better?
  • Are there conventions for messages such as this? Are they ideal?
  • How can I make this message uniquely my own?
  • If I could do anything to share this message how would I share it?
  • What am I capable of doing to communicate this message?
  • How can I compromise between my own ability and my ideal for sending this message?
  • How does the audience want to receive this message?
  • What do I want the audience to do upon receiving this message?
  • How is the audience capable of receiving this message?

After asking questions like these (note that you are most certainly not limited to these or required to answer all of these), choose your medium. Then take action to craft it.

Selecting Channels

What a Channel Is

When I hear the term “channels”, I immediately think of television channels. Although those are most certainly types of channels, the type of channels we are looking at here is broader.

Here, we are going to define channels as paths that we can use to enable our content to reach our audience.

Channels themselves are too media, however, they are different than the form of media described above in that we are going to be using them to direct our audience to our message, whereas previously we were using our medium to direct our message to our audience.

The purpose of channels is reaching our audience so they can connect with our message.

Choosing Channels

To choose channels, we need to answer the question “what is the best way to get our audience to reach our content?”

Sometimes, the best channel is by talking directly to people and asking them to interact with our content. Other times it is best to simply let the content exist and be found by others.

Channels again come down to the sender, the receiver, and the message. Examining these three elements will allow you to choose the best channel for your content.

Media and Channels

To choose your form of media and your form of channel, you need to examine the sender, the audience, and the message.

In examining these items, you will discover a distinct medium you need to create to embody your message and channels you can use to spread your message to your audience.

Communication is an art form. Practicing and iterating on messaging is the best way to improve.

References

McCluhan, M. (1964). The medium is the message. https://web.mit.edu/allanmc/www/mcluhan.mediummessage.pdf

Regarding Generosity & Content Marketing

Regarding Generosity & Content Marketing

Last week, a class I am in, Publication of Self In Everyday Life, had a guest speaker named Steve Pratt. 

Steve has an extensive history in the publishing field, He most notably founded a company called Pacific Content which was recently acquired by the Canadian telecommunications giant Rogers. He is now moving on to develop his own consultancy for creatives titled The Creativity Business.

During class, Steve did a presentation where he provided an overview of what it takes to build a creative-based business. 

After viewing Steve’s presentation two particular points stuck with me:

  • Generosity is critical to making the world a better place
  • Content marketing is perhaps the best way to build your own brand

Why Generosity is Critical

In my own life, I have traditionally defined virtuous acts as acts which are good for the sake of good. 

In viewing Steve’s presentation I realized demonstrating generosity by taking generous action, is perhaps the purest form of a virtuous act. 

Steve described generosity as giving, without expecting anything back in return. A definition that aligns with my own definition of virtue. 

If we all gave without expecting anything in return the world would most certainly be a better place. If we all thought a little bit more about being generous, perhaps more hardship could be overcome and more social problems around the glove could be solved.

The trait of generosity is now one I know I will embody moving forward.

The Power of Content Marketing

When Steve was presenting, he talked about many of the amazing brands such as Apple, Slack, Spotify, and more that he got to work with as a part of Pacific Content. The whole time I was incredibly curious as to how Pacific Content was able to acquire these pretentious clients, so as soon as I got the chance to ask I did.

Steve’s reply was simple and something along the lines of “we made content.”

Steve explained that simply having content on the internet that showed Pacific Content knew what they were doing when it came to podcasts led to these companies approaching them.

The irony is that the content explained how to do what their business did. They explained how to do they job they could provide, yet people paid them to do the job anyways. 

To me, this seemed backward. I had believed if you have a secret formula, you typically do not want to let others know what that secret formula is. 

What I now know, is that no, you are not only telling others how to do your job, you are showing that you know what you are talking about.

The content marketing created by Pacific Content was incredibly powerful, because clients realized they could help them create great content because of the evidence that Pacific Content provided with their content marketing.

Conclusion

Generosity and content marketing. Two simple concepts are incredibly powerful. 

Two concepts, that will make my life and the world a little better.