Author Archives: Jusdene

Additional Resources

Here are some additional resources if you are genuinely interested in any of the topics that we went over during these workshops. These resources may be helpful for choosing a topic for your main project that is presented in Workshop #3.

Essay #2: The Conclusion of PUB 101

I always had an appetite for self-expression. In secondary school, I would post on multiple platforms including YouTube and Tumblr under a mysterious username. Although I constantly craved to speak my mind, I would always set my posts to private out of instinct. My self-expression was always limited to a privatized audience. This came as a result of being taught to keep things private online. In Danah Boyd’s book, It’s Complicated, she expresses the sentiment behind teaching the youth to be cautious online. She states that parents are usually concerned about their child’s online presence with worries that they might post something inappropriate or dangerous (Boyd, 2014, Searching for a Public of Their Own, para. 16). I was never posting anything harmful, but it was still a frightening thought to have something negative traced back to me in the real world. My past fears about having an online presence are important to recall when understanding how my habits have transformed throughout the semester.

PUB 101 forced me to defy the fears that I previously avoided. It troubled me to think about how others would perceive me online, so creating a public blog about myself was a significant disruption to the habits that I was normally comfortable with. The first disturbance came about when I was picking a blog name. It was such a critical decision to create a web domain that would last a year. Initially, I wanted my blog to be under a mysterious username, in the same degree as my old habits. However, I figured using my name would be my best bet at creating something unique. Since I was already taking a leap of faith by creating a blog in the first place, it didn’t seem too far off to also name it after myself. In hindsight, I’m surprised that I chose to post things under my real name where anyone could find me. This name choice was a shocking first step that paved the way for many other decisions because it went against all of the preconceived opinions that I had about creating an online presence.

After that first step, I decided to choose a blog theme. I wanted a theme that was minimalistic but also unique; something that wouldn’t take away from the content that I would post. I took a long meander through WordPress themes and initially settled on one of the lesser-known ones called ‘Pink Personal Blogily’. I enjoyed its simplicity, but I soon realized that this lone factor was its greatest downfall, since it lacked a number of customization features that I desired. Shortly after, I adjusted to the ‘Elfie’ theme. This theme allowed for the same minimalism but included more ways to customize features. I tried to keep in mind the design principles that were mentioned in class – balance, rhythm, proportion and scale, contrast and point of focus, and unity and harmony.

I was originally debating between two totally different blog topics – hockey or fashion. But since we’re in a global pandemic right now, the hockey season was constrained. With that being said, fashion was my best option. I consider myself to be heavily motivated by fashion influencers, so I thought it would be a good idea to experiment with fashion using my own personal twist. In “Digital Dressing Up: Modelling female teen identity in the discursive spaces of the fashion blogosphere” by Tara Chittenden, she explained how many females, including myself, choose to express themselves using fashion blogs. Chittenden articulates, “The complex interplay between individuality and connectedness comes to the fore in the field of the fashion blog as teens trade cultural and social capital through processes of posting, linking, and commenting” (Chittenden, 2010, para. 14). This is extremely relevant to the way that I view large fashion influencers and the way that I strive to become one as well. Popularity amongst fashion influencers stems from the idea of following trends while also creating new trends to follow. When reflecting on my own blog posts, I recognize that I do a lot to make myself become a part of the fashion community, but I don’t do a lot in order to differentiate myself from other people.     

For the most part, I provide information about products, including reviews and dupes. When looking for influencers to follow, I usually follow people who also provide reviews and dupes. In that sense, I recreate the tactics that big influencers use so that I can garner growth similar to them. This concept can relate to the idea of copycat culture that Travis Gertz outlines in “Design Machines: How to survive in the digital apocalypse.” Gertz states, “When another company achieves success, there’s a lot of pressure to investigate what they did right and apply that to our own organizations” (Gertz, 2015, para. 24). Although this is a good way to start, I also realized throughout the semester that this tactic can quickly become a disadvantage. This downfall is because there are many people who already blog about fashion and do it better than me. At the end of the day, it becomes a question of who will choose to listen to my opinion over other influencers who have a larger following? The only way to win in this situation is to create something unique; something that I haven’t done enough of. I learned this by exploring the statistics provided by my audience. Most of the sessions on my blog are surface-level interactions, with no comments. Consequently, I still have a lot to learn about how to cater to my audience using Google Analytics.

My imagined audience is other fashion enthusiasts who have a similar style as me. Although this imagined audience is whom I would hope to reach, I presume that almost all of my real audience is actually students from PUB 101. I think it would be cool to reach more of my imagined audience in the future, but I also understand that doing so takes time and effort that I have yet to put in. Before this class, I thought it would be easy to create and maintain a blog. But I realized it takes a lot of work. There’s a big difference between having an idea and actually executing it with an audience in mind. I had endless ideas about what I could post, but the way that I imagined them in my head ended up being difficult to successfully market to an audience. Although this is the case, it’s a part of growth to understand what I enjoy posting and vice versa.

After this course, I will continue to blog. I will experiment more with catering content to my audience and trying to find ways to reach more people. It will be fun to look back on my content from the past and see how much I have grown from it. I gained unforgettable knowledge from this course that I know I will use in the future. Since I want to work in the marketing industry, it was fascinating to learn about content creation and analytics. It was a valuable experience to be able to casually experiment with ways to cater to an audience, especially because it is actually a lot harder than it seems. I also learned how to use many different tools like WordPress, Google Analytics, Canva, Pexels, and Unsplash. I will be delving deeper into these new tools to use in my work life.

Works Cited

Boyd, D. (2014). Searching for a public of their own. In D. Boyd, It’s Complicated (pp. 213-227).

Chittenden, T. (2010). Digital dressing up: modelling female teen identity in the discursive spaces of the fashion blogosphere. Journal of Youth Studies, 505-520.

Gertz, T. (2015, July 10). Design Machines: How to survive the digital apocalypse. Retrieved from Louder Than Ten:

My Fashion Picks + Wishlist for Christmas 2020

Every year, my friends and I send each other our Christmas wishlists so we can buy each other exactly what we want. It’s always super fun to go back through the years and see what kind of stuff I wanted and what kind of things I ended up receiving. If people ask me what I want for Christmas this year, I can just send them this blog post! By no means am I expecting to receive anything on this list, but I just think it will be fun to look back on this 🙂 At the end of the day, I will probably end up buying the things that I want on my own eventually!

Platform Converse

Screenshot from Converse

Herschel Tote Bag

Screenshot retrieved from Urban Outfitters

Peta & Jain Handbags

Screenshot retrieved from Princess Polly

Cropped Denim Jacket

Screenshot retrieved from Zara

Levi’s Ribcage Jeans

Screenshot retrieved from ssense

Cropped Bomber Jacket

Screenshot retrieved from Topshop

Process Post #12: Reflecting…

There are a number of things that occurred this semester that I wish I would have done differently, or I wish could have gone a different way. In reality, it’s bad to dwell on the should’ve, could’ve, would’ves that were out of my control… but I figured I would say my piece and let it go.

COVID Gloom and Blues

Since we’re in a global pandemic, I reflected on the idea that PUB 101 would have been a different course if it was taken in person. As Suzanne reiterates regularly, I would imagine that the dynamic of the class would feel more like a community of sharing ideas and blog posts. I enjoyed the relationship that was shared amongst people who talked and turned on cameras during class, but it still felt like there was something lacking. Although I do enjoy going to class and finishing work in the comforts of my home, I also miss the social interaction that comes with taking courses in person. Presenting class materials online was very hit or miss… getting hit with Internet problems is always a worry. In the future, if I end up taking PUB 201, I will take it in person. With that being said, I look forward to the day that we can all go back to SFU campus! I can relate to everyone that is feeling a loss of motivation or energy, and I hope everyone in the class is doing well with coping. Hugs all around!

5 Footwear Essentials Under $250 For A Minimal Closet

White Sneaker

Screenshot retrieved from the Princess Polly website

If you couldn’t tell by all of my previous posts, I’m a big fan of white sneakers. It dresses things down and makes things casual, but also keeps the outfit pretty clean and sleek. I don’t think you can go wrong with a Nike Air Force 1, but if you do want to keep yourself apart from others, Windsor Smith shoes are a great alternative that gives off the same look! The Carte White Leather Sneaker have a nice platform and sporty look to them.

Statement Sneaker

Screenshot retrieved from the Nike website

As opposed to a white sneaker that keeps everything sleek, I think a statement sneaker can really change up a basic outfit for the better. Before going hunting for the perfect statement sneaker, make sure to think about the colours in your closet + the vibes that you are going for. I have been eyeing the Nike Air Max 270 React SE sneaker, but can’t seem to bring myself to buy them. Although this is the case, I can’t deny that it’s a pretty shoe with a colour-way that I’ve never seen until now. I’m not that big of a sneakerhead since I only wear white shoes on the daily, but it would be fun to expand my sneaker collection when I gain the budget for it. Nike Air Jordans would be a cool collection item in the future.

Chelsea Boot

Screenshot retrieved from the Urban Outfitters website

I’ve owned Chelsea Boots since high school, and I’ve always felt like it elevated an outfit that I would normally wear with sneakers. It’s another one of those footwear essentials that you can wear dressed up or dressed down. It’ll also keep your ankles warm from windy weather. Chelsea Lug Boots, in particular, are in style right now – so cop yourself a pair! For Black Friday this year, I actually bought a pair online at Urban Outfitters for a good deal. The UO Mira Chunky Chelsea Boot offers the same classic vibe with just a little bit of streetwear and grunge.

A Nice Sandal or Slide

Screenshot retrieved from the Garage website

In the summer, your feet can get a little too toasty in a sneaker or boot. With that being said, opting for a nice slide is essential to keep the outfit cohesive but airy! I would opt for these – clad with any nail polish colour is a must! The Steve Madden Lorna Mules are sleek black with a little bit of a heel to make you just a tad bit taller. Exposing the ankle elongates your legs, which also gives off the illusion of having longer legs and being taller. I personally think these mules look sleeker than a heel… but maybe that’s because I wouldn’t opt for a heel at any point.


Screenshot retrieved from the UGG website

Most people don’t mention slippers when they think about the necessary footwear. Honestly, I didn’t think about it until a few months ago when I invested in a pair of slippers and realized that I stopped suffering from extremely cold feet. It was life-changing. UGG perfects the art of the slipper. If you enjoy the classic slipper from previous years, you can’t go wrong with their closed-toe Scuffette II slipper which offers a plush wool lining. If you want something a little more extreme and stylish, UGG has recently garnered attention with their Fluff Yeah Slides, which come in many vibrant colours and platforms. You either hate them or you love them. I can vouch for investing in house slippers for forever, especially since working from home is the vibe now!

My Picks for the Aritzia Winter Event Sale

The end of November is always a good time for Aritzia friends to stock up on their favourite pieces, so here are my picks for what to buy during their sale. They started their Black Five-Day Warm-Up sale today, which includes some items for a deep discount. Their clientèle pre-sale event goes from November 20th-25th, where everything is basically 10-20% off. This sale goes out to the public from the 26th-30th. I will be including items that are both from the deep discount section as well as regular discount items. The only thing to keep in mind is the Aritzia return policy can be dodgy when it comes to sale items, so make sure to review that + the size/colour you are buying before you make the final decision.

Deep Discounts

These items are a part of the Black Five-Day Warm-Up sale that started today, so I think these items will sell out pretty quick. Get your hands on them before they’re gone.

The Kahlo Robe

Screenshot retrieved from the Aritzia website

This is more of a spring/summer item, but I personally think it’s such a classic piece that it will never go out of style. Originally $228, it’s now discounted at $113.99. I was originally going to buy this one at regular price, but thankfully it’s on sale! I honestly didn’t think I’d ever see this robe at such a discounted price, so this one is my #1 pick for this sale. The ‘Bone’ and ‘Stone Taupe’ colours are really nice and versatile.

The Hadwyn Blouse

Screenshot retrieved from the Aritzia website

This is another item that I wanted during the summer but I couldn’t justify the price. Originally at $110, now at $54.99 – you can’t really beat that price. It’s a really nice blouse that can be dressed up or dressed down.

The Freshman Pant

Screenshot retrieved from the Aritzia website

High-rise straight-leg pants are really in fashion right now, and these ones are spot-on for the season. These ones are at $48.99 down from $98. I would buy these if I wasn’t so short, but if you’re a bit taller than 5’2 then these would be amazing. I love the way that they styled them on the website. Preppy = in.

The Everly Camisole

Screenshot retrieved from the Aritzia website

These camisoles are extremely easy to pair with blazers or coats if you aren’t into the cropped-style of many other camisoles. The silhouette is classic and modest. They’re also double-lined so it won’t be see-through. These ones are at $28.99 down from $58.

Regular Discounts

As I said earlier, the whole store is 10-20% off when the sale is released to the public from November 26th-30th.


Screenshot retrieved from the Aritzia website

All of their sweat-fleece items are selling out really quick, so pick them up before they are all gone. They have a multitude of different fits + rises on their crewnecks, sweatshirts, and sweatpants. With that being said, it’s super easy to find a fit that will cater to anyone and everyone. I’m a personal fan of their mega sets – the mega sweatpants and mega crew sweatshirts. The oversized fit on these pieces are *chef’s kiss* so go check those ones out if you aren’t sure what you’ll enjoy. Here’s a link to their sweat-fleece guide if you wanna check out their designated page for their sweatsuits. I really enjoy the way that they advertise their sweatsuits on this page.

The Super Puff!!

Screenshot retrieved from the Aritzia website

From my experience from previous years, this is the only time that the Super Puff goes on sale. If you’ve been eyeing them for a while – now is the time. I made a whole post about the Super Puff, so if you want to know more about my thoughts about the Super Puff, check it out here!