Each day thousands of individuals make efforts to venture into the fashion industry by creating a clothing brand, yet few are able to succeed. On Tiktok, Instagram or even Reddit, I often see people posting their ideas, drafts, or launching their collection for a clothing line. A lot of the people starting their brands have very similar products to the rest of the industry, and many follow suit with current trends.
The clothing brand that I have chosen to showcase today is the opposite of those start-up brands, in the sense that it is unique. CurrieGoat (real name Denzel) is an artist who makes a variety of different types of clothing, accessories, and home products. He does both the creative design and labor for all of his products and it is evident by the quality. Denzel has videos on youtube where he breaks down every step in the creation of his products. He walks through choosing the designs, drawing the design in photoshop, and the detailed process of sewing the product. The result of this hard work is spectacular-looking products that are known to be high quality. Denzel’s visually pleasing patterns and colors are a staple in all of his products, you can see similar patterns re-appear as you scroll through his Instagram page. Another interesting selling point of Denzel’s brand is his range of products. Denzel has made handbags, rugs, hoodies, shoes, and even a table. Lastly, I wanted to showcase one way Denzel is adding new elements to the fashion industry. In one of Denzel’s recent posts, he videos the rug that he made with his phone, then on his phone the rug starts doing an animation. I was blown away by the creative processes of adding augmented reality to fashion. I can only imagine what’s next for Denzel as he continues to break norms in the fashion world.