This week, I will be reviewing Teresa’s blog: teresahanulseo.com. I want to be clear from the beginning, as per usual, that I will be examining her content as well as visual design. In light of this, it would be best to start off by trying to describe the audience persona she has envisioned for her blog.
Already from the homepage of her blog, I feel that I can quickly try to identify the type of audience it is for. Her blog title, “The Confusing, Jumbled Life of Teresa Hanul Seo” already denotes that her blog is intended for a more young, fun, and lighthearted audience. Right away, humour is present within her blog, denoting one should view this without taking anything too seriously. If I were to give an ideal demographic audience, I would say that it would be roughly between the ages of 15-20, either male or female, and closely tied to attributes of Millennials.
Right away, I’m presented with a humourous picture of Childish Gambino. I would say that in terms of designwise, it seems out-of-place, but it ties the theme of her blog together in the beginning. The one thing it does correct is that it entices me to want to see other things for a possible laugh or smile. The colours used are vibrant pops of red and yellow, yet are on the softer side to ease the eyes. I’m glad she didn’t use overly vibrant colours or I would’ve commented on it. Her text is also a different colour, and gives a nice contract to everything. I would say the tagline under her title is a little hard to read, and possibly reworking the title a bit could have it feel more balanced.
The red pop of her menu bar struck out at me too much in the beginning, but once I realized some text inside her blog was the same colour, it was now consistent with the rest of her blog. I would say maybe now the blue of her title might be out of place–I personally find 3 colours that are very different from each other hard to handle. But, nonetheless, the carefree nature of her blog might say otherwise.
Here’s what I’m talking about:
Teresa also has a calendar at the bottom of every page in her blog. Though the it is nicely presented, I found it kind of off-putting since there was no real use for it–we can quickly view the calendar from our mobile devices or laptop.
Teresa’s about section already sparks her style of writing for her audience. It’s very conversational, and I find it warming. Her ability to be this loud helps me realize how much she can be that dependable friend, or the main character in those tween movies we adore. This is her voice, and I find it quite powerful!
Though the design is sleek on different pages, I find that it is not creative enough for the intended “feel” she was going for. Maybe Teresa ought to put pictures in posts too, to at least bring some colour to her text.
I can’t say too much about her content, as none of it resides outside of pub101 posts or peer reviews, but I will say if she did post any content, I wish for her to include the quirkiness she has in her language, some colour to denote the fun and silly atmosphere, and to be creative! Overall, I find that she was able to pinpoint her audience well with her design and whatever content she has on there, but I am rooting for her to include more and post more for her audience!
’till next time, homies!