Tag Archives: marketability

Peer Review #3 – A Blog for Life Livers

I love this blog!

A Blog for Life Livers is written by Hope Stewart, an adventurer and life liver, sharing her stories of childhood joy and new experiences. Hope writes beautifully about enjoying the life around you and being present in every moment. She uses pictures and poems to portray her feelings and emotions from each adventure, with occasional videos showing small moments that she wants to remember.

This is blog that leaves you feeling refreshed, optimistic, and in wonder. Check out a Blog for Life Livers here.

Organization

Hope’s homepage is set with pictures and bold fonts that capture the viewer on first glance. As you scroll through, you’ll see some images that capture the vibe of this website and set the tone for all of her blog posts. There is also a welcome message at the bottom of the page that invites you to consider your own life and how you might create new adventures.

So come in and stay awhile, as each page has been placed here for you: to draw inspiration for your next adventure, to help you conquer fear, to help you seize each day, and to learn to fully immerse yourself in moments both wild and calm.

The top menu is well organized and gives the viewer easy access to the media they are looking for. The media gallery highlights Hope’s videos and photos and immerse the viewer into an adventure of their own. Browsing through Hope’s media makes me feel as though I get to experience a little bit of her adventure as well!

Marketability

This blog presents many beautiful original images that capture the vision of Hope’s website. Creating prints or postcards of these images could be a great way to allow your audience to participate in the stories while supporting your writing! Post cards would be an especially unique product you could sell that represent the slow-ness of handwriting a letter and enjoying every moment.

Check out Hope’s media gallery here.

Another way to market your website could be to partner with tourism companies in encouraging more travelers to come visit their area. Your video of Hornby island captures moments that feel whimsical and magical and could definitely inspire more people to visit those places! One suggestion would be contacting small island communities like Bowen Island, Gibsons, or Lund and offering to make them a video showcasing the best part of their city! This could be a great way to travel, gain more content for your website and generate revenue.

This website is beautifully simple and refreshingly organized, so I would hesitate to incorporate ads that may hinder the viewer experience given that this blog is very experience driven. One possibility for ad revenue could be to partner with related companies to promote products that relate to your blog postings.

An example of this could be with the Mushroom Hunting Blog post. You could reach out to companies that offer classes or books on how to identify mushrooms and then collect revenue based on how may clicks from your blog lead to theirs.

A similar example could be with your Mindfulness and Yoga post. This post links to Yoga Youtubers and workout routines, which could potentially be business partners and generate revenue for your website!

Overall, this is a beautiful website that creates freshness and relief in a busy and confused world. Check out a Blog for Life Livers to enjoy nature, mindfulness, and stealing moments as presented by Hope Stewart.

Stealing moments helps you realize that you are the master of your own time and that you have more control over your own happiness than it may feel. It helps you look for little silver linings in the smallest of things and encourages gratitude and mindfulness.”

Peer Review 3

This week, I was assigned Monica Alves’ website, Multi Monica, to review. The main goal of this review was to assess her site’s marketability to her intended audience. According to one of Monica’s process posts, she would describe her reader’s as having these characteristics:

  • Young women in her early twenties
  • University student
  • Creative
  • Travel, photography and music lover
  • Living in North America
  • Has a steady part time job or internship
  • Is in a committed relationship

My first thought was that this is a very specific audience. However, Monica further explains in this process post that this is essentially a description of herself, so it only makes sense that her audience has similar qualities. However, she made sure to mention that she is not closed off to other types of readers, and she hopes to grow her blog so that it relates to all kinds of demographics.

For the purpose of this review, though, I am going to use her description of her audience’s persona to determine whether her site is marketable. Lucky for her, I fit 6 out of the 7 characteristics that she described her audience as having.

Upon arriving at the home page of Monica’s website, it is clear that she is doing a good job of catering to her audience. She has both a music page and a travel page, which are two of the interests her intended audience should have. She also mentions her audience as liking photography, and sure enough, her travel page features some of her own photos. In addition, she has a footer where she features her photography (titled “Through my Lens”), and it can be accessed through any page of her website. Seeing as photography, music and travel are the three main interests she described her audience as having, I appreciated that there were easy-to-access pages devoted to each of them. This makes it easy for her readers to find the content that best relates to them.

Another thing I noticed was that Monica included a lot of photos in her posts. This made the website more colorful, and her posts more interesting to read. In class, we have been talking about bounce rate and session duration, or how long people spend on our websites. I found that because of the pictures, I stayed on her website longer. They lured me in and made me want to read her content, which is something that is hard to do. So props to you, Mon.

Overall, I think Monica’s website has great marketability. As someone in her audience demographic, I thoroughly enjoyed her content, and was very impressed with the layout of her website (she has a great balance of white space and color). Out of all of my classmates websites, hers has resonated with me the most.

If she were to add advertisements to her website, I would suggest that she put them on the right hand side of her home page, because there is white space, but the ads would not clutter the page. She mentioned in another process post that she tried putting ads in already, but that it messed up the layout of her website. I think that if she fix that issue and increase the number of users on her site, she will have an easy time monetizing her website. 🙂

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Peer Review #3- Honestlynaomi

First Impressions

This week, I’ll be reviewing Naomi’s blog, honestlynaomi.com, with a focus on marketability. My first impression of Naomi’s site is that it is clean, elegant, and easy to navigate. Naomi has implemented a pop of colour in her logo, as well as a personal tagline that reads “daily doses of my lifestyle and pop culture, with a little sarcasm mixed in.” As a reader, I immediately know that this will be a personal and lifestyle blog, and I can decide whether I would like to explore further based on this initial information.

Logo and tagline of honestlynaomi.com
Audience

I think that Naomi’s blog will attract females in their late teens to mid-twenties, especially those who are interested in fashion, food, travel, and the post-secondary experience. I like how Naomi has explicitly outlined her target audience on her “About” page, which reads “if you love fashion, food, and travel you’ll feel right at home here.” Through this statement, Naomi recognizes that “a public is self-organized… it exists by virtue of being addressed” (Michael Warner, 2010, p. 413). By addressing her audience in both the “About” page and in the sidebar, Naomi has effectively acknowledged and welcomed her audience.

 

Sidebar widget on honestlynaomi.com
Marketability

Naomi’s site is a personal and lifestyle blog; therefore, the marketability of the site rests on Naomi herself. I think she has done a great job in this area – she has a descriptive “About” page, a sidebar featuring a personal message and photo, and a customized logo. I think that the personal photograph in the sidebar is a nice touch that humanizes Naomi and allows her audience to put a face to her posts. In “How To Survive the Digital Apocalypse”, Travis Gertz (2015) raises concerns that we have designed ourselves into a corner by being reliant on design choices created by machines. By customizing her logo, sidebar, and theme, Naomi has addressed the concern that “originality is risky” (Gertz, 2015).

I suggest that Naomi post content more frequently and consistently, especially if she is looking to monetize her blog in the future. This would increase the amount of traffic on her blog as well as show potential sponsors that she is dedicated to her site.

Content 

Naomi’s blog currently features two posts. So far, Naomi’s posts have explored her personal life and food. These topics are broad enough that they will appeal to a range of individuals including her target audience. In order to increase readership in the future, I suggest that Naomi monitor her Google Analytics after posting some more content. This will allow her to determine which posts receive the most traffic. In turn, she can tailor her content to reflect what her audience is interacting with the most.

Layout and Site Structure

The menu consists of four major categories: “Life”, “Food”, “Fashion and Beauty”, and “Travel”. One suggestion I have is to reduce the number of categories until more content has been posted. I suggest removing the “Travel” category because it does not feature any posts, and I think that most users navigate away from websites once they reach an empty category or a broken link. By removing unnecessary categories, Naomi can enhance user flow within her blog. In turn, Naomi will enhance the marketability of her site by keeping users on her blog for longer periods of time.

Blank “Travel” category

As a reader, I was a bit confused by the “Fashion and Beauty” category – it consists of a few images of clothing and make-up, but the images are not accompanied by any text or description. This can be easily addressed by incorporating these images into a text post and providing links to the products. As a result, Naomi would increase the content on her blog, as well as provide potential opportunities for affiliate marketing.

Social Media

At this point, Naomi has not integrated any forms of social media onto her site. I would recommend incorporating at least one social media platform using the widget feature. In “Publics and Counter-Publics”, Michael Warner (2002) posits that “no single text can create a public… nor can a single voice, a single genre, or a single medium” (p. 420). By incorporating social media widgets onto his site, Naomi would interact with her audience through various mediums in order to contribute to the “reflexive circulation of discourse” that is required of a public (Warner,  2002, p. 420).

Design

I think that Naomi has done a great job designing her site with her target audience in mind. Naomi’s audience likely consists of young females who are students or hold part-time jobs. This is an audience that does not want to exert too much time or energy navigating a website. Naomi’s blog is great in this regard – the design is clean, there is minimal unnecessary content, and the blog is easy to navigate. One minor suggestion I have is to clean up the “About” page by removing the comment box. The comment box creates a lot of unnecessary clutter and throws off the visual equilibrium of the page.

Conclusion

Overall, I enjoyed reading Naomi’s posts and I think that she is off to a great start. One thing that stood out to me was how Naomi directly addresses her audience in her “About” section and in the sidebar. As a reader, this acknowledgement made me welcomed and appreciated. There are a few minor changes that can be made to the menu and “About” page, but this can be done fairly quickly. I look forward to reading more of Naomi’s content in the future!

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