YES! Colour’s dennote different meanings and feelings. Colours are also associated with various things based on peoples experience with them. For example, red and Green mean Christmas, whereas Black and Orange mean Halloween. Pink and Yellow are for Spring because of the flowers and dark colours are for fall and winter to mimic the weather. People have developed countless associations for colours, therefore, colour totally matters in fashion. I have created an example to demonstrate what I am talking about using a photoshop on an image of myself taken this summer.
The image on the left is the original image (which you may have seen in another blog post). I am wearing a yellow dress with black open toe heels, and a black purse with a beaded handle. I wore this look to an outdoor wedding in July. The wedding attire called for “casual dress”. I being desperate for any occasion to wear a fancy dress too, overdressed a little for this wedding (but not for a typical wedding). I chose a the dress because it felt summery, elegant, and romantic and I chose the accessories to add a slightly bold statement to the look.
The image on the right is the photoshopped version. I chose to use a colour palette that is completely wrong for this event and season. The colour palette I chose (red and green) denote winter, specifically Christmas. The look seems so bizarre given that I am clearly outdoors on a nice summer day. Perhaps if I were in a different setting this look wouldn’t seem so out of place. I find it funny that since I changed the colour of the bag to a shade of dark green, the bag almost appears to be made of velvet, which is absolutely a winter textile. Perhaps that is because my mind is relying on the visual cues to piece things together.