During the semester, I learned a lot about my publication style as well as the value that my blog content can potentially add to readers. When I initially explored the idea of blog content creation, I knew that I had to pick a topic that I was passionate about and experienced in. I wanted to write about and publish a topic that I think about daily because of my own interest (and not something that I will find dreadful to think about). I decided to write about my passion for minimalistic fashion style, which is derived from my interest in neutral tones from my own fashion preferences. My blog is created for those in high school to college students as well as those who have recently entered the working field. It’s easy for students to fall into the repetitive school work pattern and lose interest in pursuing their own personal style. In an article by Tara Chittenden, the author states that, “Fashion provides a key source of empowerment for teens, offering a range of material and symbolic resources from which they can create identities” (Chittenden, 2009). I went through a difficult phase growing up while trying to find my perfect medium for fashion and style, and I’ve made many wrong purchases that did not stand the test of time and eventually get tossed to the back of the closet. I hope that by sharing my inspirations and ideas, I can help teens and adolescents discover their own style as well.
While creating content, I did not immediately choose the right design and use of space for my blog. A few lectures ago, we had a few guest speakers come in to talk to us about the importance of font usage as well as white space. I found that while the use of fairy light images accurately portrayed the theme of a, “everything sweet and cozy”, which is my blog name, it did not accurately represent the true intent of my blog: fashion. After further feedback from peers, I decided to re-do my webpage and re-designed the layout as well. This time, I left more white space and kept the colors light and neutral. This theme matches my style content, which is meant to be minimalistic. If I were to continue to expand my blog and monetize the content, I would consider making sponsored content and reviews. In recent years, “companies have begun to realize the benefits of using blogs as a marketing tool, as they are a targeted and inexpensive way to get publicity and reach potential consumers” (Halvorsen and Hoffman, 2013). Although YouTube remains the most popular platform for marketing and advertisements, blog reviews may seem more genuine due to the lack of over-exaggerated language and expressions.
I decided to open the comment function on my blog posts for any individuals who wish to express their opinions on my content. I think that it’s important for content (especially writing) to be critiqued and openly discussed. In order to improve and enhance my content, I would like to receive constructive criticism. However, I do have worries regarding unfiltered comment sections. During one of our early lectures, we discussed the psychology of cyberspace. Online, “people have the opportunity to separate their actions from their real-world and identity [and] they feel less vulnerable about opening up” (Suler, 2004). This can be both positive and negative. On the positive side, you can evoke true feelings and thoughts out of the commenter as they do not feel threatened by potential judgment. For those who are shy, they can choose to use the anonymity function to their advantage and voice their own opinions. On the flip side, the individual can choose to post malicious comments that are not constructive in nature. Without the accountability of face-to-face encounters, people may take advantage of the opportunity to become “internet trolls” and unleash negativity.
This blog is not only a place for me to inspire other people, but it’s also a place where I can explore my creative side. Being a Business major student concentrating in Accounting, I have found that I lost a great number of my interests to yield to school and co-op work. By writing the weekly blogs, I began to re-open my eyes to activities that inspire creativity within me. I hope that I can inspire others to find themselves as well. To many, fashion is vain and materialistic. To me and many others, it is a form of self-expression and discovery. We are all visual beings, and we make many assumptions based on an individual’s appearance. We should take advantage of this feature instead of avoiding it and embrace the impact fashion has on our identity and self-discovery.
References:
Suler, J. (2004). The Online Disinhibition Effect. Retrieved from: http://truecenterpublishing.com/psycyber/disinhibit.html
Chittenden, T. (2009, June 22). Digital dressing up: modelling female teen identity in the discursive space of the fashion blogosphere. Retrieved from: https://www.tandfonline.com/doi/full/10.1080/13676260903520902
Halvorsen, K and Hoffmann, J. (2013, Jan 21). Can fashion blogs function as a marketing tool to influence consumer behavior? Evidence from Norway. Retrieved from: https://www.tandfonline.com/doi/abs/10.1080/20932685.2013.790707