Before I get a chance to understand publishing, I thought it was merely publishing a book, sell it to somewhere, people read it and done. I never thought about the actual work and story behind every process until I get a chance to started writing my blog, publishing my work and sharing content to the audience. In the past 12 weeks, fortunately, I have an opportunity to experience how is it to be an online publisher. It might I need to overrate my self, online publisher, but I did have a chance to understand more details regarding editorial, design, marketing and content. After the brief online publisher career, I realized that publish good content. A successful model is much more complicated than I imagine. There are so much more than I could imagine before, lots of affording and work behind every process.
In this semester, I get a chance to experience to open my blog lift for
Besides the design elements, editorial and content design are also crucial in online publishing. Choose of words and tones are essential to content design, what do you want to build up the relationship. Friendly? Inform? Alternatively, Educate? Based on the tone we choose, the blog purpose may shift. In my blog, I decided to use a relatively friendly tone to my audience, and I intended to share my personal experience rather than teach them how to do it. I wanted to shorten the distance between me and the audience. Befriend with them rather than be a teacher of them.
Marketing strategies are one of the parts that I feel interested the most. From Shelby Carpenter essay “The Toast Is Toast: Literary Humor Site Shuts Down Over Ad Revenue Woes,” it gave me a brief concept of the current online publishing industry. Absorb the failure of the Toast, and I understand that as a publisher, it is necessary to set up the mission statement and ensure the niche of the topic. It will be challenging if the purpose is unclear throughout the publishing process. Also, proper marketing is crucial in a successfulness of business. In other words, you need to make sure your company earn money and make a balance in your business, increase the sustainability of the publishing of the business. In peer review 3, Joanna Kim gave me some ideas about what should I do to make my blog profitable. She points out that my blog should more closely relate to my training. She suggested that I should post a blog about my transformation to let the audience pay close attention to me so as to increase the publicity.
Looking back the semester, I learned many concepts from the course. It expanded my vision, publishing is not only in paperback and e-book, but the online trend is also taking over the publishing industry. Online publishing and marketing is the new benchmark in the publishing industry. No doubt printed publishing is still playing an important role in publishing, but the trend of online publishing is also arising.