NOT FOR YOU is a high-end men’s streetwear clothing brand which is inspired by love, music, and real events. All the clothing is made specifically in Wellington, New Zealand and each piece is significant.
Jerome’s Vision
When Jerome created this collection, he wanted to represent homelessness and the complexity of poverty. This particular piece was styled to represent the true meaning behind homelessness and what individuals in these situations find themselves facing. If you take a closer look at this piece, you can recognize a story being told. To begin with, when analyzing the front of the jacket, the words “ROUGH NIGHT“ are displayed. This is because all it takes is one rough night to end up finding yourself in a difficult situation, in this case, battling for survival. The story progresses with time; you can envision ones life spiraling down into losing their homes, their cars, and their families, all until you become completely invisible to the world. This is represented on the back of this piece when it demands the following: “LOOK AT ME.”
Fortunately, this week I had the opportunity to walk for Jerome Taylor @ Vancouver Fashion Week Season 18. My experience, beginning with meeting Jerome, to wearing his clothes on the runway was incredible.
When I first tried on my outfit for the show, I remembered feeling empowered and notorious. I personally love wearing layers with my everyday outfits, but what Jerome did with his collection was unique. Each individual layer had it’s own meaning, and as a collective, it illustrated homelessness and personality.
Walking down that runway wearing that outfit, I felt untouchable. Before our show we had a rehearsal and Jerome explained to us what his vision was when creating this collection. He said, “I want you guys to feel like your absolute best when walking down the runway. I don’t want you feeling dead, but rather you feel like the best version of yourself.” While rehearsing, I didn’t feel like a model, I felt as if I was a king in my own world; I didn’t give a fuck about what anyone thought of me.
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Jerome Taylor
Not For You Clothing
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