Author Archives: BYEONGSUNG LEE

Essay #2

“Publication is a creation of a public” (Stadler) By simply uploading an information on the created website, it creates the “circulation of text, discussion, and gathering which creates conversation.”(Stadler) I created www.byeongsunglee.com where people gather who are interested to hear stories from a contemporary artist, Byeongsung Lee. www.byeongsunglee.com is an online public where the artist, Lee, introduces his artworks with images and descriptions of the idea. The contemporary art is complex in the way which the idea is hidden from the cultural, political, and personal context of the artwork. Often times, the audience could not catch the idea or misunderstand the idea of the artwork. In order to deeply understand the idea of the artwork, the audience requires to understand the cultural background of the artist. Not only the cultural background of the artist, but the audience also has to consider the materiality of the artwork, the historical concerning, and the national notion. www.byeongsunglee.com opens a public for the audience who is willing to learn and discuss the idea of Lee’s artwork. The artist’s online publication gives me the “agency and control”(Watters) especially when I am communicating with people on personal artworks.

The online publication is not the “objects of education technology software”(Watters), but the “subjects of their(self) learning”.(Watters) I am not only posting my artwork in order to inform the audience my artistic idea, but I also re-discover the unperceived idea from my own work. The act of textualizing the idea aims me to re-organize the idea in which I unconsciously re-generate a creative idea in my mind. On “Why We Need Social Paper”, Erin Glass describes that people are “hunger to find a space and a culture which promotes the practice and exchange of reflective thought.” I, as an artist, was always willing to expose my artworks and the idea to the world. Creating an artwork is essential for the artist, however, a publication is as valuable as the artwork in order to deliver the idea to the audience. www.byeongsunglee.com becomes an artistic publication in which the artist and the audience gathered for transmitting information. The website is not only a place for the transmission of information. www.byeongsunglee.com provides me a “digital citizenship.”(Campbell) By simply uploading artworks on my website, I “present (the artistic idea) to the world.”(Watters) I leave a footage on the online world in which personal identity is established in the online society. Earning the citizen of the digital world, the personal publication connects the artist with the audience.

Creating the personal publication in online is a complicated gesture in terms of a value of the contents, and the connection to the visitors. The information that is provided on my website is easily accessible to anyone. The information has to be accurate and firm. The incorrect information and unrelated content would result in the loss of the number of visitors. The distinctive feature of www.byeongsunglee.com is that the website does not only contain the image of the artwork, but also the processing image and the description of the idea. Many artists do not want to show the processing image because it is not artistic. However, I decided to exhibit the processing images for building a strong association between the artist and the audience. Mattew Sadler speeches on the Talk from the Richard Hugo House’s writer’s conference that “the publication requires a good host (who is) willing to change depending on who is there and what their needs are.” Listening is an essential attitude for the host of the website, and the website should be encouraged by the visitor. “The publication requires consistency.” It is a role of the host to consistently share information with the public. A lack of communication would disconnect the audience from the artist. In the past time, I understood the publication as speaking. I considered the host as a speaker and the audience as a listener. After becoming a host of the publication, I realized that the host does not only speak but also listen to the public. The transmission of information is not one-way dialogue, but the conversation is circulating. Moreover, I learn that the publication is not only the exchange of reflective thought. The publication leads the culture in which people are socially influenced by the public conversation. The online publication is a contemporary platform in terms of socially, politically, and culturally. I am not creating the publication by myself, but I create the publication with the audience.

Encouraging is the goal of www.byeongsunglee.com. I would like to inspire the audience differently. I would like to communicate with people who are not interested in contemporary art. Many people are interested in visually aesthetic artworks that capture audience’s eyes. However, the idea is the most important element in art, not the visual pleasure. Many contemporary artworks are visually disagreeable which people are not interested. However, the beauty is inside of the artwork. I would like to introduce the beauty of idea by specifically narrating the idea of the artwork. From my online publication, my goal is to create a connection between contemporary art and people. I would like to create a culture on the online publication. I am willing to develop an artistic movement starting from www.byeongsunglee.com. The concept of de-materialization is been introduced by several artworks on the website. I would create a number of critical analysis of the de-material artworks that I made, and I hope it would lead to the new concept of the artistic movement.

 

References:

 

 

Light on canvas 2017

Painting does not always have a physicality. Depending on what medium the artist uses, the painting might have the materiality or might lose the materiality.

For example, if an artist uses oil or acrylic paint, the work of painting does not lose the materiality. The movement of artist leaves brushmark on canvas which is permanent. At the same time, the movement of the artist leaves the idea on the canvas. The footage of the hand movement delivers the idea to the viewer. When an artist puts de-material medium such as air, evaporating water, sound, and light, on the canvas, the painting loses the materiality. The gesture of the artist would not leave any footage on the canvas, however, the gesture still leaves the idea on the canvas.

“Light on Canvas” is a painting that I created in 2017 at the Alexander Studio of Simon Fraser University. I grabbed sunlight from the window area where sunlight enters, and I placed the sunlight to the exhibition space where we call, Bartlette. I placed six circle mirrors at a certain point where they create the path for the sunlight. 

The light on canvas does not have materiality, and the audience could see the light only in the limited time period. It disappears after a certain time.

What the audience observe from the white canvas is light. Is the light an art object? or is this just a natural phenomenon? What people see is not actually a physicality of the object. What people actually see is a reflected light of a physical object. From this work of art, I am questioning about the boundary between materiality and de-materiality. What you see as a material object is truly a de-materialized light that is reflected from the material object.

Unconscious drawing 2017

It is a work of drawing which is inspired by personal doodling.

I was thinking about the unconsciousness as an element of the dematerialization in art. Doodling is a work that I unconsciously drew while I was taking an academic lecture. The concept of unconsciousness makes my doodling idealess because I do not  express any idea through the movement of a hand. Considering the doodling as an idealess artwork, I decided to re-create the doodling on a piece of a white paper. By re-drawing the doodling, I am creating an artwork that is created from my unconsciousness. The unconsciousness becomes an artistic idea of this artwork. At the same time, I spent a lot of time filling a white piece of paper by doodling. After hours and hours of drawing, I finally reached the point when I finally find myself uncousciously drawing the doodling. It was almost ritualistic gesture that I repeatedly use my hand to leave pen-marks. The primary idea of the artwork is uncousciousness, and I was unconsciously creating an artwork.

 

 

Process Post #7 Google Analytics

Google Analytics is the plugin that I installed in order to understand the aspect of the visitors who visit my website. I was quite impressed with the statistics by Google Analytics. I easily observed the number of visitors every day on the dashboard of the WordPress. 

I found the interesting fact that the most top visitor number was on November 1st when I published my website address on the Instagram account. I realized that displaying the website address on my social network actually increased the number of visitors.

Although I have such a small number of followers, it definitely affected on my website by simply displaying the website address.

The Google Analytic web provides more detail information on my website.

The most audience is from Canada, but I was surprised that I even had audiences from Germany and Ukraine.

Almost 70% of visitors have accessed my website from a desktop, and the percentage of mobile visitors are 30% which is higher than my expectation. The busiest time is from 10 am to 6 pm.

I really impressed with the page views, and it was funny that I made page value which is $0.20.

Google Analytics is so detail which it tells me where the audiences are accessing my website from.

The most audiences are directly from the website address, and rest of audiences are from Instagram, posiel, and even other student’s websites who were my peer review partners.

Generally, I found that Google Analytics is extremely useful especially if I would like to know about my audience. According to the audience’s favor, I might need to fix some components on my website.

 

ANTOINETTE 2018 PART 2: CONCEPTUAL PORTRAIT

While I was painting the traditional portrait of Antoinette, I also painted three conceptual portraits of Antoinette. It was also parts of the summer Antoinette project which I spent three months to finish. The reference of portrait images are the portrait sculptures of Antoinette. I chose three plaster sculptures of Antoinette.

The surface of the plaster gives a feeling of coldness because of the absence of color. It naturally provides a monochromic sense without any photoshop effect, and it is different from a black and white photograph.

Here are the conceptual images of the painting before I start.

I used oil painting in this work, but I also added one more material, sand. I chose sand because it creates a relationship with a plaster. Although plaster and sand are different materials, I found common sense from two material, and I decided to use sand.  I painted the background with sand. To create a sandy painting, I mixed sand with gel medium. The gel medium is a clear acrylic substance that is sometimes mixed with acrylic paint to express a thickness or a different texture. The half of the canvas is painted with a red oil painting, and it provides a modernistic expression.

Unlike the traditional portrait that I painted, I covered the eyes with colors. Antoinette, a French Queen, is a symbol of extravagance who is famous for saying “If the people have no bread, let them eat cake”. The covered eyes symbolized a different perspective of the Queen. The queen looks through colored glasses. The painting talks about prejudice.

I carefully chose which color has a better harmony with the painting in terms of a color balance

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The summer Antoinette project was definitely pleasing, and I thanksfully enjoyed 3 months project period. The beautiful memories remained along with the paintings.

 

 

Peer Review #3: Karl’s blog – Japanese Anime Reviews

Continuing from the second peer review, my review partner blog is Karl’s blog.

Wow. I immediately realized a critical change in the front page of the website. The header image is changed, and it is absolutely stunning.

It was a colorful and bright header image before, and as I mentioned, it was a little hard to read the name of the homepage. The changed image is a monochromic image in which the title of the website distinguishable from the header image. I definitely love the choice that he made. The header image almost inspires me to try an anime. However, one thing that I think the website needs to be fixed is the front page contents. It is an anime review website, but it shows the posiel contents on the front page in which the expected audience would not want to see. It could probably be fixed by a plugin call WP HIDE POST. Install the plugin and activate it. Then you will see Post Visibility on the bottom when you upload the post

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By simply check “Hide on the front page”, it will be disappeared from the front page. In terms of the marketability, it will be much attractive anime review blog if those posiel contents disappear from the front page.

The intended audience is people who are interested in Japanese anime or people who would like to know about Japanese anime. However, just like my website, Karl’s blog is not interested in marketing. The blog does not include any advertisement and marketing sources. When I googled Japanese anime review, Karl’s blog is not showing up, and I had to type “Karl’s blog Japanese anime reviews”.

How could this website possibly do the marketing? I was thinking about to add an advertisement for an enterprise such as Amazon. I see many other websites include Amazon advertisement, and I think this website could possibly put Japanese anime product from Amazon.

Yes, Amazon has tons of Japanese anime products, so it is reasonably beneficial for both Karl’s blog and Amazon if the website includes an advertisement.

The second marketing is youtube. I researched a YouTuber who does Japanese Anime contents. One of the famous youtuber is The Anime man who has over 150k subscribers.

Since Japanese anime is extremely popular, and the anime culture is well developed, this blog has positive potential in terms of the marketability. I really enjoyed Karl’s blog how it is changing better and better, and I am excited to see more.

Reference

Karl’s blog http://kaleukl.com/

Suzanne Norman. 2015 “Trying not to drop breadcrumbs in Amazon’s store.” http://publishing.sfu.ca/2016/03/breadcrumbs-of-data/

Youtuber, The Anime man. https://www.youtube.com/user/TheAn1meMan

Amazon. www.amazon.ca

 

Process Post #7 Analytics

Yes. The Analytic such as Facebook, Instagram, and Twitter is one of the most important valuable tools for building the audience. If I know where my audiences are coming from, I could develop the website based on the visitor’s taste. I think my website is especially dependent on the audience since it is an artist’s website. The audience has own artistic taste, and it would be beneficial to know what artistic color the audiences have.

I added my website address on my Instagram account a few weeks ago. It definitely increased the visitor numbers, and it gives me an idea that I could make some kind of connection between my website and the social network. I upload my artworks on Instagram, and I only provide small pieces of information such as the title and the date. Since most of my artworks are conceptual works, it is challenging to understand the idea behind the work. The audiences have to know an artist’s cultural background and personal interests.

The Instagram platform has a limitation on the explanation, and I think I could provide the full information through my website. Therefore, those Instagram audience who are willing to know my artwork is my expected audience.

I don’t worry about privacy. Although the website is connected to my personal social network, I do not post any personal information on my Instagram account. My Instagram account does not reflect my identity, but it only represents my artworks.

Understanding the audience, it is much clear to develop the direction of the website. It allows me to create much creative posts on my website, and the expected audience would be much pleased with the selected posts.

Mini Assignment #4 Remixing

In this assignment, I mixed sound into the scene of Interstellar. Showing the original version first, it describes the original mood of the scene. I added an audiotrack on the top of the video, and the song is “Home Alone Theme” by John Williams.  The mood of the scene dramatically changed as I mixed the audio, and at the same time, I also added a laughing effect. That totally reversed the mood of the scene. In this assignment, I did the sound effect, how important the sound is, in a film, especially, in the movie. I used Adobe Premiere program to edit the video, and I downloaded the movie scene from Youtube. I also downloaded sound files from Youtube.

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