Author Archives: Siddhant

(Process Post #12) It’s A Wrap

Last week of classes, and it true said that goodbyes are hard. PUB101, what a class I must say! Took it as an elective, had no idea what I am getting into but actually I got into a lot of good stuff. This course was all about me, from me, and for me. Here I was allowed to be creative and do things that I loved. Being honest, apart from Computer Science “app development” classes, this was the class that seemed practically. 

The things that I learned in this course are as follow and not limited to: 

  • Got hands on experience with WordPress.

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(Mini Assignment #6) It is GIF

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(Process Post #11) Multimedia Integration

This week (November 22–November 29), we got our second review feedback from our TA. Thank you, Lauren, for giving out such a detailed review to help me out with building my online presence. I will be incorporating this feedback into my website this coming week. Apart from that, in class, we discussed the importance of being present in multiple places, whether it be social media, a website, YouTube, etc., in order to reach a diverse and larger audience.

My website is focused on meditation and mental health, and there is no doubt as to why I should educate about this type of content on social media platforms (like Facebook and Instagram) as well. There are several reasons to be present on social media and on my website.

1. Brand Presence

In order to build trust amongst the audience, it is important to be everywhere. People who connect with my content on social media are more likely to visit my website.

2. Ease Of Use

Most of us are familiar with using social media. It is there with us wherever we go (on our phones). Furthermore, the shareability feature provided by social media is by far the best of any content medium. As a result, I can create a post or story on social media with a “read more” link to my website; this will help me divert more audience from social media to regularly check up on my content on the website.

3. Audience Insights

Many social media platforms like Instagram offer data insights on their business accounts; this data ranges from demographics, the time of day with the most interactions, etc. Hence, this can come in handy, as more people are on social media than on a website. This data would be more diverse and have greater numbers than Google Analytics due to the number of users on social media. Hence, this data can be a valuable tool for me to apply to my content on any platform.

4. Share Positivity In A Negative Environment

As I have talked about in the essay as well as in one of the blogs on my website, social media is biassed and a negative environment for many of us. However, it is crucial to be present on social media and share positive teachings in a negative environment.

As a result, social media (particularly Instagram and Facebook, due to its large user base), are an excellent way to reach a large number of people. Furthermore, I may be incorrect about who my intended audience is; for example, if I start a social media page and discover that a wide range of people enjoy this type of content, I should probably give it a try!

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The Power Of Positive Self Talk

What is self-talk?

Humans internally communicate with themselves throughout the day, knowingly or unknowingly. This communication is referred to as “self talk.” Self-talk is programmed into our minds, and it is an integral part that either lifts the person up or makes them fall.

Why is positive self-talk important?

Positive self-talk is when the internal communication focuses on positive aspects and makes a person feel good about themselves. Positive self-talk has several advantages for our mental health. The major benefits of positive self-talk are increased self-esteem and better stress management. For instance, this 2019 study showed that students who practised positive self-talk before delivering a speech experienced lower levels of anxiety. Similarly, another 2020 study shows that positive self-talk had motivating effects on the athletes.

Some examples of positive self-talk include: “I didn’t succeed, but at least I tried”; “I am proud of how far I have come”; “I am not afraid of the outcome; I will keep my focus on the present.”

I would recommend you watch the following video by Swami Mukundananda, where he describes it nicely.

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(Process Post #10): Data Insights and SEO

This week (Nov. 13–Nov. 19) was the busiest week of the term so far, with essays, midterms, and plenty of assignments in the lineup. Finally, I got through the rough patch, and now my only focus is doing well in the finals. So good luck to me!

Now, looking over the content for this course, I will be going over the Google Analytics data for my website and the importance of SEO.

Google Analytics
12 Users reached out my website in last 28 days.
Website speed.
Website reach by channel
Website reach by device.

Most of my website’s reach is coming from direct channels, which is understood at this moment due to peers looking at each other’s websites, grading, etc. However, access through social media is at 16.7% and organic search is at just 8.3%. To reach a larger audience, I would need to improve my organic search results.As said by Hollingsworth (2021), organic search is usually the primary source of website traffic, which is clearly not the case on my website because of poor SEO at the moment. Hence, I would have to tag the posts and make proper use of keywords in order to perform better on the search engines.

Looking at reach by devices, 75% of the reach came from desktops and 25% from mobile phones. Currently, as a student, I mostly use desktop all the time, so I’m only focusing on the desktop website; however, now that I’ve realised that the majority of my audience will most likely carry phones wherever they go, it’ll be critical to polish my mobile website to make it accessible and finished.The data from (2022) also suggests this trend: more people are spending their daily time using phones. Hence, this is what I should start working on as soon as possible.

Lastly, it is important for a website to be fast and reliable in order to improve the user experience. It turned out that my website was poor in terms of quick response; it took 3.8 seconds for a page to load, and that’s a lot! I would have to probably add a plugin or reduce the picture size for content to appear quickly and reliably.

Search Engine optimization

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(Peer Review #3) Reviewing SarahJoyElawa


This is the third peer review of PUB101. In this peer review, I will be looking over the audience and marketability dimensions of one of my PUB101 peers, Sarah Elawa.

Sarah’s website:

Sarah’s website is focused on self-care, and it is a challenge that she has given herself to track healthier habits in her life. Likewise, the content of my website also has somewhat similar content, which falls under the more general term “self-help.”

This review can act as a guide for both of us, as it will set the tone for things that I can get inspired by from Sarah’s website and some things that she can take away from this review.

Audience Reach

Sarah’s website is about her healthy life experiences and can be called a lifestyle blog. Lifestyle blogs are really fun to follow, in my opinion, and have a diverse audience that shows interest in such a genre. As we have talked about in lectures, people scan through the website to decide whether they want to stay connected and keep following for more. I get the same positive aura right from the home page, which makes me keep coming back for more. I would like to make a suggestion following that: as it is a lifestyle blog and all about Sarah, it would be quite interesting to see a challenge or task that audience members should perform every week to keep them engaged. Keep a water journal, for example, and record how much water you drank this week, and then comment down below.

In terms of targeting the audience, this website delivers what the audience likes and prefers. The audience likes to see health and fitness content, and popularity among the audience is increasing year after year (, 2022). Sarah’s website has a lot of potential to create an audience base targeting all the age groups. Older audiences prefer fitness-related content, while Gen Z prefers meditation, so the cherry on top is that Sarah covers both. Great job there!


One aspect of marketing we have talked about in class is that in order to reach a large audience, it is important to be present everywhere—on social media, YouTube, your website, etc. As Steve (2022) says, success in content is given if you can reach the largest audience possible. One suggestion I can make to Sarah is that in order to reach the largest audience, social integration would help her a lot. Especially if she is comfortable using YouTube, she can make a lifestyle vlog, and I would be more than happy to subscribe. The type of content Sarah is making would be much more interesting if it were delivered in video format, as visual data encourages engagement.

She can begin monetizing and creating branded content once she has a sizable tribe of die-hard fans or followers. For instance, paid product reviews; creating her own merchandise, like a vitamin tracking chart; water bottles; etc. Because she is a publishing major, I would insist on keeping this website and expanding it over time.


Overall, I really enjoyed reviewing Sarah’s website. It was aesthetically pleasing, and the content was fruitful. It was so good to see how like-minded creators are doing, and it inspires me even further to keep posting helpful content out to my audience. As said, there is still some room for improvement in areas like social integration, some further tips to engage the audience, and marketing aspects. However, this website is just a few months old, and there is a long way to go. Hopefully, if you will be keeping the website, it will be pleasant to see how it turns out.

References 2022. State of Mobile 2022.

Pratt, S. 2022. Week10: Revisiting Analytics, SEO, and Audience (Nov 15). The Creativity Business.

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(Process post 9): Marketing and Publishing For Your Audience

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(Mini Assignment 4): Infographics

Is Social Media That Democratic?

The Internet has revolutionised how people acquire information. Humans are social creatures, and one of the biggest gifts given to us by the internet is social media. Social media has transformed the way we communicate with others and more likely empowered individual users by protecting their freedom of speech and expression. Users on social media can connect with other users from different parts of the world within seconds. Content creation and dissemination have become easier than ever. However, the purpose of this essay is to examine the downside of these advantages, i.e., the democratic nature of social media. Considering how accessible and widespread social media is, has it potentially made existing problems even worse?

Social media has questioned many existing norms and challenged traditional news media and institutions. However, some problems have amplified since the creation of social media. Online harassment and cyberbullying have now become mainstream and are mostly facilitated by social media (Persily & Tucker, 2020). Although social media was once thought to be a place where all voices were heard, online harassment and widespread intimidation have left some social groups, like people of colour, females, certain religious groups, and people of certain age groups, the victims of such encounters. This encounter has led disadvantaged social groups to take less part in online social platforms than they would wish (Persily & Tucker, 2020).

One of the core elements of democracy is diversity of viewpoints, and an individual can make informed decisions when they are presented with diverse viewpoints and opinions. News is one such source that fosters diversity of viewpoints and helps democracy thrive. News can help produce “positive externalities” that in fact benefit human society by bringing about policy changes and a redefinition of the roles of political parties and institutions (Persily & Tucker, 2020). However, due to fewer regulations for news generation on social media, it has led to enormous disinformation and misinformation on online social platforms. It is crucial to note that social platforms are a business model that exists to make money by presenting users with content that is both controversial and tailored specifically to them; this is referred to as “algorithmic gatekeeping” (Stark et al., 2020). This business model has sort of been flawed when considering the democratic stand that it has taken. 

Algorithmic gatekeeping has given rise to “filter bubbles” (i.e., content tailored to the user’s personal preference) and “echo chambers” (i.e., showing opinions that align with the user’s preference). Hence, algorithmic gatekeeping presents the user with news that is tailored specifically for them. This one-sided view of society and topics could lead to fragmentation and polarization. Fragmentation is defined as the “disintegration of society into smaller sub-units that no longer form a cohesive whole, induced by individualized media exposure” (as cited in Stark et al., 2020), while polarization means “ideological division of a society into different (extreme) political camps” (Stark et al., 2010). Hence, with fragmentation and polarization comes a declining social consensus on major societal issues, and society is more divided than ever. Although, social media has led to more news being generated, for an individual user it does not necessarily mean diverse. The user often gets what they want and what they like through this algorithmic gatekeeping. Due to this, diverging views are often marginalized, and disengaging with views that are ideologically different has become easier (Kent, 2013). Lastly, apart from the algorithm the content that is being shared to us is coming from the user that we trust and know. For instance, considering India’s situation, fake news stories on WhatsApp revolve around the idea of nationalism and nation building as they connects user emotionally and make fact checking less important (Bali & Desai, 2019). 

In a nutshell, social media has always given opportunity to the individual user to create and share content, and perform their right of free speech. However, the problem lies in the abuse of free speech on social media and its algorithmic gatekeeping. Humans are so engrossed on social media platforms that their decisions in real life are shaped by the information they perceive on online social platforms, and this is where the problem lies (Margetts, 2018). Social media has the power to bring large-scale policy changes and reforms to institutions, but with the current structure of social media and extreme polarization, the changes are nowhere near. Hence, lawmakers and tech giants should work together to structure an online space that is safe for all the users, promotes diverse content and free from any manipulation or filtering. As the quote says, “Unity in Diversity.”


Bali, A., & Desai, P. (2019). Fake news and social media: Indian perspective. Media Watch, 10(3), 737-750.

Kent, M. (2013). Using social media dialogically: Public relations role in reviving democracy. Public relations review, 39(4), 337-345.

Margetts, H. (2018). Rethinking democracy with social media. Political Quarterly, 90(S1).

Persily, N., & Tucker, A. (Eds.). (2020). Social media and democracy : The state of the field, prospects for reform. Cambridge: Cambridge University Press

Stark, B., Stegmann, D., Magin, M., & Jurgens, P. (2020). Are algorithms a threat to democracy. The rise of intermediaries: A Challenge for Public discourse.



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