Once in awhile, I’ll get questions about how I maintain my ‘Instagram theme’ and how I edit my photos. I have to admit: it does take some time and effort but I like to try and maintain a certain branding style to my instagram feed. Yes, I strive to live the #aesthetic life — it’s a part of who I am.
This may not work for everyone and people have different preferences and different tastes, so adjust accordingly to your liking! To keep a theme, I find that editing the same way (using the same filter) helps to keep all your photos consistent.
For reference, I work from an iPhone 7. In my photos, I tend to stick to bright whites, decently contrasted, soft shadows and less saturated photos. It works best when there’s natural lighting going on. Overcast days are the best days for outdoor photos. Bright sunlight creates darker and harsher shadows that takeaway from the photo and is also a cause of over-exposure.
First, I use the Photos in-app editor (found on all iOS devices) and put on the “Fade” filter. I’ll always have to adjust the brilliance, shadows, brightness, contrast, highlights and saturation until I’m more satisfied with it. If there’s any unnecessary distractions along the edge of the photo, I’ll just crop it out here.
Next, I’ll go into my app: Facetune. I really only use it for whitening light backgrounds that aren’t completely white and to de-saturate certain areas. I’ll bring that photo into the app and use their “whiten” tool to go over certain areas that are still too saturated.
After I’ve saved that photo, I bring it into UNUM, a very helpful app that organizes and helps me plan how a photo will look in my feed. Some may think it’s excessive, but I find that it is so useful to ensuring that your photos are cohesive with one another before you post it! Once I’ve planted my photo in there, I adjust it accordingly, using the UNUM in-app editor. And that’s about it!