Well that was interesting.
In class the other day, I met a young man by the name of Matt Shea. A famous youtuber I hadn’t ever heard of until that day (I guess it’s because his content doesn’t get included amongst the abundance of mundane “what i eat in a day videos” that usually fill up my recommended page on youtube). Let me just say before I get into the nitty gritty, he was very nice and polite with the class and I liked that he seemed personable and easy to talk to. Although he was very nice and all, some of the things he said seemed to be a little contradictory if you ask me. He claims that he produces content that is true to his authentic youtube identity yet he seems to have fallen into the youtube trap of the “gossip” phenomenon. This gossip phenomenon I’m referring to is the “post what pleases” approach and to post what is trending instead of staying true to the content creators real identity. Now I am by no means a youtuber, and there are some “youtube pressures” (pressure to post certain content for more views, things like that) that I will never understand, so me saying that he sometimes posts just for views might just be what he needs to do to pay his bills you know?
Since his debut as a youtuber, his content has changed quite a bit from exclusively posting gaming videos to now expanding his scope of work into reviews of popular subjects as well as other non-gaming related content. Why has he done this? Why does he feel the need to contribute to something that is not necessarily any of his business? What I have gathered from it all is, it’s kind of all about the views. As much as you can try to be a successful youtuber strictly based on the persona you have created, creating more popular content is what’s safer and will most likely guarantee you a better pay day. Specifically referring to Matt, he was questioned on his video about the infamous Logan Paul.Now if you are not aware, Logan Paul pretty much broke the internet with his incredibly disrespectful video concerning live footage of death by suicide. Matt Shea took it upon himself to make a “reaction” video regarding the incident for his fan base. Not saying that Matt Shea isn’t allowed to talk about it, it’s just that I don’t really see how it is very relevant to his gaming youtube channel. I guess this whole situation made me really think about the role content creators play on youtube and the pressure they can sometimes face when it comes to what kind of content they are posting online. I think that with youtube evolving the way it has, into a more “clickbait” and gossip type platform, the pressures felt by youtubers are much stronger than ever before. To remain relevant, you must try and stay true to your true youtube identity whilst simultaneously posting popular content. In the end, perhaps Matt Shea is just doing the best he can with what youtube has become and so making a couple of Logan Paul videos is what has to be done in order for him to continue his career with youtube.
Dear Matt Shea, please don’t loose yourself in the jumble of it all, I really like your gaming content (especially the sims, I love sims!).