How I started off my food blog
I started off my food blog on September 2020 as a part of PUB100 course assignment. Before that, I thought about how great it would be to have my own blog where I can share recipes of my national cuisine, possibly benefit people, and make this world at least a little bit better place. I did not want to start my food blog just because everyone admires my pies and cakes so much, my husband and friends praise, and I myself am no worse than many other food bloggers out there. I realized that in reality to make a successful food blog I need to gain the credit of a wide audience, develop competitiveness, and not drown in the general blogging mass. In order to do that, I had to gain a whole bunch of skills. In particular, photographer skills, the ability to write effectively, to understand my target audience, to understand marketing and web design, to be open and creative, to give a lot of my time to blogging and gaining new knowledge and skills.
You can eat with your eyes!
Photographs are the only thing that can tell the most eloquently about you at the initial stage. Darina Kopcok & Dora Jokkel in their article 20 Awesome Food Photography Blogs to Follow in 2020 – https://expertphotography.com/food-photography-blogs/ – stated that “It doesn’t matter how great your recipe for dark chocolate cake is. If the image doesn’t pull the viewer in, you will have a hard time standing out.”
I realized that having invested a lot of time and effort in the dish, I should not publish this photo if it does not have a “wow” effect. The reader does not care how much time and effort I spent on the recipe, the reader cannot feel the taste and aroma of the dish. He can only see a “tasty” photograph. And if I cannot offer it, it is best not to offer anything. Why should I want to cook a dull chicken, lonely buried on a plate, and photographed as if surreptitiously in the dim light of an evening kitchen lamp, if in a minute I can find online dozens of beautifully shot top-model chickens worthy of a magazine cover?
How I create my publications
For my blog posts I prefer video recipes, which have a list of ingredients and a description of the recipe below the video. This method seems to me the most accessible and understandable even for the most novice cooks. I usually shoot the whole cooking process of a dish. After that I edit the video: cut off unnecessary parts, remove the sound, and add some melody on the background. I may also make some detailed videos for some dishes to make the step by step instructions for the recipe more understandable. Besides videos, I usually attach picture of the dish to every post. I do my best to make a perfect picture by using extra light and editing the picture afterwards. For more clarity, I always add a list of ingredients as well as an instruction below a video recipe. I could improve on my video recipes by adding audio instuction to a video recipe. I am planning to do that in the future.
Jenny Cooper in her article Cooking trends among millennials: Welcome to the digital kitchen – https://www.thinkwithgoogle.com/future-of-marketing/digital-transformation/cooking-trends-among-millennials/ – shared with us the statistics “59% of 25- to 34-year-olds head to the kitchen with either their smartphones or tablets.”