This week, I had a brand mythology project due for my CMNS 323W class. The class is about the cultural dimensions of advertising and we essentially had to create our own brand. It is a group project that is in lieu of a final exam, and I was paired up with my friend Taylor.
So, while the final project isn’t due until the end of the semester, the proposal was due this week, and I wanted to share what Taylor and I have created.
Ravello was designed to be a natural skincare line, that was made to accentuate your natural beauty. Beauty is only skin deep and by taking care of your skin from the start, there’s no need for tons of makeup.
Ravello, Italy was said to be closer to the sky than the sea, hence our sandy white and baby blue colour scheme (partially inspired by my own obsession with the colour combo, hence, my website and personal branding). However, I think that it really fits the brand and the feeling it evokes for the consumer. Ravello is a hidden treasure in Italy, and your natural beauty is a hidden treasure than just needs to be taken care of in order to shine through.
Let me know if you would purchase from us (if it was real…)
Ever since I discovered Emma Chamberlain when I was around 16 or 17, I wanted to be a YouTuber. Obviously this is a dream for a lot of people, getting to just live your life, post it on the internet, and get paid for it. I’ve tried to start my own channel multiple times, and I do have some YouTube videos up, however they are few and far between. I mostly put up content about trips I’ve taken and a few year in review videos but never any proper vlogging style videos.
Since then, there have been a few YouTubers who have stood out to me and kept me inspired throughout the years. I have been subscribed to Emma Chamberlain almost since she started her channel and it has been so interesting to watch her grow. She has been the queen of quirky vloggers for years now, and I’ve always admired her “I don’t give a f*uck” mentality on her channel, and the confidence she has in just being herself. Another YouTuber I’ve loved for quite a few years is Margot Lee. She was the one who also got me interested in blogging, and I’ve been following her since she started university a few years before I did. I kinda feel like she’s the older sister I never got. Never knowing who I am, but guiding me through my own university experience.
Another vlogger who I absolutely adore, is Hannah Elise. She posts tons of college vlogs, and similar to Margot, I feel like she is the older sister I never had. Always full of great tips, advice for others, and overall just putting out great content. She posts every Sunday, and it’s always my favourite thing about Sundays. More recently, I’ve started watching Emma MacDonald. She also posts lots of lifestyle videos and day to day vlogs, and was part of my recent obsession with moving to New York someday.
Basically, the whole point of this process post is that I want to start posting more on YouTube. I want to give it a real shot and use it to document some of the best and weirdest times of my life, going to college and living through a pandemic.
Hopefully soon I’ll have some vlogs up on my channel and it can go hand in hand with this blog.
Another week, another peer review for PUB 101. For this final peer review, I was partnered up with Regina, who runs a blog for all film lovers, specifically those who are drawn to those with a utopian future or film style. Her blog is called Rtopian, for Regina + Utopian and you can find her here!
Overall, Regina’s site is very clear to what it is about. As an avid movie watcher myself, I was interested to see what films she recommended! Her home page has a cool video that plays which adds some motion to the page and keeps it from being to static. I also appreciated the pause button option as it really fits with her blog topic, films. Her sections are clean and clear, but could use a little more quantity in her blog posts.
From a marketing standpoint, there are tons of ways that Regina could monetize her website! Small filmmakers are always on the prowl for their films to gain recognition, so maybe writing some reviews for films like that could benefit both parties! The filmmakers could pay you to review their films, or post on their social medias about it to get your site some more traffic as well.
Another idea for some marketing could be to sell ad space on the sides or top of your site. Companies that revolve around the film industry can be a great place to start, like maybe Netflix or Cineplex may be looking for places to advertise for upcoming movies and shows. I’ve seen tons of those kinds of ads before YouTube videos. Maybe even a smaller, local company that sells popcorn could be a cool way to promote their products while bringing in income.
Another interesting approach to marketing that I think could work for Regina’s site is if there is a Netflix/Hulu/Prime widget that allows her to recommend films or TV shows and directly link them. Some of these sites may then offer her a financial incentive to continue to review and recommend films. Be careful however to notify us users they are making money when the reader clicks and watches those films, as noted in the Tom Bleymaier reading.
Overall, I think that Regina has tons of ways that she could market and monetize her site. It is the perfect place for collaboration with other companies, as well as good old fashion side bars ads. Whether or not they are directly intertwined with the film industry is up to her, but I think it would be a really cool idea. Again, you can check out Regina’s site over at http://rtopianist.com/saysomething/ !
Christmas is my favourite time of year, and I am always eager to get into the Christmas spirit right after Halloween is over. However, I have learned from Christmas pasts that you CAN in fact get sick of Christmas. I never thought it was possible, but alas, come the morning on December 35th, I hate the sound of any song, or any movie even related to the holiday.
So, similar to Nora and Luther Krank, I am attempting to have a complete VETO, and I am skipping Christmas. Now, I’m not crazy, I’ll definitely be getting into the spirit come December 1st, but I am going to do my best to refrain from any other Christmas activities.
I am not hopeful that this will be successful, as my family has already started putting up the lights and the first of our two trees, but I will still try my best. I’ll keep you updated on how I’m doing in the coming weeks.
This week, we talked about monetization and marketing. Normally, these would be things that I am high interested in, as I chose my major based on my interest in marketing, advertising, and public relations. However, I don’t think that I want to monetize my website quite yet. I like that it is small, and that it is completely mine. Somewhere to share my thoughts and interests. If people care enough to check it out, that’s enough for me.
I think that by leaving my site as it is and posting what I want to post is what’s best for me. Maybe one day I’ll start tracking my analytics, and seeing what my viewers like to see and gravitate towards. I think by creating a space that makes me happy, and makes me excited to post content can one day lead to a form of income. But for now, I’m just going to keep posting the creating the content that I like.
Obviously COVID has put a halt on all of our travel plans this year and likely into next year as well. However, I won’t let it stop me from dreaming of the places I want to go when the borders reopen and the virus is under control. So, I have compiled a master list of all the places I want to go when I can.
Mexico. Who doesn’t love a little party alongside all inclusive relaxation?
Hawaii. My favourite place on earth and somewhere I hope to live someday. It might not be forever but I definitely want to move there at some point in my life and work at a little smoothie shop and surf all day. No dream is too big right?
Edinburgh. To fulfill my Harry Potter dreams of attending Hogwarts, the University of Edinburgh is the next best thing. Maybe a semester abroad for school?
Europe. After my stint at the University of Edinburgh, I want to backpack through Europe and see it all. Paris. London. Madrid. Portugal. Switzerland. Austria. Germany. Stockholm. Santorini. The opportunities are endless.
This week, we talked about copyrights in class. The only content that I was concerned about within my own site was my cover photos for my blog posts. All other posts are my own words, or links to concepts I have taken from other sites.
At first, I was concerned that the images I am using for my site was copyright infringement, as I was not asking permission to use their images. Pinterest, is often used to republish images so tracking down the owners can be far more difficult that expected.
However, my blog is not used to sell any product and does not bring me any monetary gain. My website was created for this class PUB 101, and as stated in fair dealing in Canadian copyright, education is a statutory exception for copyright infringement. This has been an eye opening week for me, and I’ll definitely start linking the images better at the end of my posts.
This week, I was tasked with remixing something, however I am not uber talented in music software, photo editing or anything like that. So, I decided to share some of my favourite remixes that I have come across on SoundCloud! These songs are super well done and are great to play at parties (after COVID is over of course) to surprise your friends and have a good time!
Daylight savings is just around the corner. As someone who is deeply affected by the weather it is super important to be mindful of the effects that can come from this change. So, here’s some tips for those like me who struggle with the winter blues:
wake up earlier
take your vitamin D
drink more soups
eat more root vegetables
drink lots of water
find a hobby you’re passionate about
Hope that these will help to make the next few months a little less blue <3