With a witty play on one of my favourite food network TV shows, Lauren’s blog “Goode Eats” is well developed and shows her online personality well.
As Lauren states in her “Audience” post, her intended audience is most likely foodies living in the Vancouver area. Goode Eats is an extremely marketable blog towards that audience, since her blog is about, well (if the Food Network pun title didn’t ring any bells to you) – food.
The content Lauren produces on her blog is really well suited towards her intended audience. She posts about places where she goes to eat and details her experience very clearly, adding pictures and her own fun reactions and opinions. The pictures added to her posts of the beautiful decor or the appetizing looking food makes them engaging and fun to read. As well, the tone that Lauren writes her posts in is very simple, easy to understand, and amusing. Going through her whole blog, there has not been a single post where I have been bored and felt like I wanted to click away (not even the process posts for some odd reason!).
Her blog is not only appealing to her intended target audience, but I believe it appeals to quite a lot of people – take a look yourself! Simply just looking at her pictures of food and reading her blog has made me hungry and wanting to visit the places she posts about.
A small problem with her content is that there are quite a few grammar errors scattered throughout her posts, some of them being typos or just oddly worded phrases (they are quite minor so it’s not a big deal) but they are scattered throughout too many posts to link specific instances of them all.
Another thing Lauren does extremely well in her blog marketing wise is that when she leaves a favourable review, she links the addresses and websites of the places where she goes to eat. This optimizes her chance of getting affliates and sponsors from places who may want her to review it in the future! She also lists the prices of the food she orders which is good for any prospective foodies wanting to eat at the places on her blog so they know what to expect budget-wise! Lauren also fittingly is leaving hashtags at the bottom of all her posts – a smart move which increases the possibility of her blog showing up through a search engine.
Overall, Lauren’s blog is very solid from a marketing perspective.
Design wise, her blog is quite easy to navigate and looks very cute. The logo Lauren has made and uploaded as her header fits extremely well onto her theme and it makes the blog seem much more cohesive and professional! The combination of the cutlery symbols + type outlining what is on her blog is wonderful for branding and is in fact what many small companies do when starting out before gaining recognition (because when starting out a logo itself is not recognizable enough to an audience). There are a few minor issues with the navigability, however.
One is that the names of the top menus are a bit confusing.
After clicking through them I can understand what the ‘Get Your Grub On‘ and the ‘You Cooked?!‘ categories are (although I suggest taking out the You Cooked?! category if there are not going to be any cooking posts), but I am still not exactly sure what the Get Your Buzz On category means. That could be confusing to a reader opening your blog who does not have the patience to click through the categories to figure out what they mean, so I suggest renaming them something that is better understood.
The Instagram-esque grid sidebar gallery full of pictures of food is a nice touch! The feed doesn’t clash with the blog theme at all, since the pictures are all earthy, muted, natural colours (which is what seems to be the overall colour scheme of her theme), and the preview pictures of food look delicious, keeping a potential reader of the blog’s interest.
As well, Lauren links her actual Instagram below, which is a smart marketing move especially for foodies, where Instagram is a major platform for gaining an audience. Something I would suggest design-wise, however, is to either add more social media links where the Instagram widget is, or to get rid of that widget and link the Instagram account separately. This is only because the widget container looks quite empty, having a black border around the Instagram link but nothing else filling the space making it look empty and a little bit awkward.
Overall, Lauren’s blog “Goode Eats” does amazingly well, and very appropriately tailored to suit her intended audience. Her blog is super cute, really engaging and I loved going through it! From a marketing perspective, her blog does a good job selling itself to the reader, as well as giving herself the possibility of promotional opportunities from places she reviews.