Week 1: Orientation (September 5)
A general introduction to the course and its expectations, and an introduction to the idea of “personal cyberinfrastructure.” There are no tutorial sessions in the first week.
Hamblin, James. 2016 “How to Talk to Strangers” http://www.theatlantic.com/health/archive/2016/08/civil-inattention/497183/
Kenyon, Georgina. (January 9, 2016) “The Man who Studies the Spread of Ignorance”
For next week:
- Go to ReclaimHosting.com and set up your own domain and blog (WordPress). For detailed instructions on how to work through this process, please see the Hosting Setup page.
- Submit your URL. Enter it here in Google Sheets.
- Submit your tracking app. Enter it here in Google Sheets.
- As you go through the reading “How to Talk to Strangers”, consider how you interact with strangers online and in real life. Find a stranger this week and engage them in a conversation. Hamblin states: Once we consider a person known, our behaviour toward them changes entirely. When do you consider a person known? How does your behaviour change? IRL? Face to face? Please submit a considered opinion on what constitutes a stranger, or any other aspect of this idea that interests you.
- Create a “vision board” for your personal cyberinfrastructure (!) What do you imagine it will look like? Think about this broadly, in terms of themes, platforms, aesthetics, “feel,” etc.
- Begin to familiarize yourself with WordPress terms such as “categories”, “posts”, “pages”, “tags” etc. A useful article is at https://codex.wordpress.org/WordPress_Semantics
Week 2: Your Personal Cyberinfrastructure (September 12)
Due: Your domain name and URL must be added to the Google Sheet by the start of class.
What is personal cyberinfrastructure, and why should you care? What is your current cyberinfrastructure, how do you use it, and how does it use you? What do we take for granted in how the Internet works? What can we imagine differently?
In the second half of class, be prepared to sum up your online presence (About Me) in a two to three minute ‘speed date’-style exercise. You will broken into groups of five and we will head to the Teck Gallery at 11:30 am.
- Gardner Campbell. 2009. “A Personal Cyberinfrastructure.” EDUCAUSE Review 44 (5). http://er.educause.edu/articles/2009/9/a-personal-cyberinfrastructure
- Audrey Watters. 2015. “The Web We Need to Give to Students.” https://medium.com/bright/the-web-we-need-to-give-students-311d97713713#.4d7j8rs6x
- Erin Glass. 2015. “Why We Need Social Paper.” https://commons.gc.cuny.edu/papers/45249/
- Jessi Hempel. 2016. “Medium Takes Aim at WordPress with a New Way to Power Sites.” http://www.wired.com/2016/04/medium-now-way-power-entire-sites-including-ads
Tutorial: Web hosting and blog/platform development. We will discuss tagging and its importance. We will cover how to cite (link) sources properly and avoid ‘plagiarism’. Citations, links, URLs, DOIs.
For next week:
- Install WordPress and begin development of your blog and online presence. Create your “About” section. This should be concise and clear. Consider this an invitation to your “house”. Is it compelling enough for people to knock on the door?
- By now, you will have completed your vision board. How did you work through the process? Did you use Venn diagrams? Were you able to narrow down your focus? Please post about the process?
- You should also install the Google Analytics plugin in your WordPress site; we’ll be working with it in the weeks to come.
- Process Post: Write a blog post about the installation and setup work you did this week: your decisions, your rationales; make sure you link out to at least a couple of other resources. How does what you’ve created so far relate to the vision board you made last week? Sort your Process Post under either a Category or Tag for ‘posiel’ so you can collect them later.
Week 3: The Online Self (September 19)
Who are you? How would we know? What is your “voice”? Do you recognize it? Would others recognize it? What does the “publication of self” mean?
When we put things out into the world, when we write in public, who is it for? Are you a different “self” in different contexts, environments, platforms?
- Matthew Stadler. 2010. “What is Publication?” Talk from the Richard Hugo House’s writer’s conference, Seattle, WA. May 21, 2010. http://vimeo.com/14888791
- Mod, Craig. 2017. How I Got My Attention Back.
- Suler, John. 2004. “The Online Disinhibition Effect.” Available from: Cyberpsychology & behavior 7.3 (2004): 321-326. http://truecenterpublishing.com/psycyber/disinhibit.html
- Why We Post: Social media through the eyes of the world. University College London. 2016 http://www.ucl.ac.uk/why-we-post/
- Derakhshan, Hossein. 2015. “The Web We Have to Save.” Medium.com. July 2015. Available from:https://medium.com/matter/the-web-we-have-to-save-2eb1fe15a426*
- Debbie Chachra. 2015. “Why I Am Not a Maker.” http://www.theatlantic.com/technology/archive/2015/01/why-i-am-not-a-maker/384767/
Tutorial: Publishing online – basic tools and models. We will look at reading online, writing for an online audience and begin to consider which social media platforms you will be working with.
For next week:
- You have now read, and we have discussed in class, John Suler’s The Online Disinhibition Effect. (Links to an external site.) Consider your own online behaviours and whether any of Suler’s six types of behaviour represents your own. You don’t need to go into great detail, this is more of a reflective exercise in which you have an opportunity to look not just at the behaviour of others, but your own online life as well.
- Process Post: Map out your website, visualizing which components should be placed where. Where will your PUB101 content live? This can be a diagram, a map, an infographic. Instagram it. Install at least one online social media platform, and begin to look at which others work best for your online presence.
- Complete the reading How I Got My Attention Back by Craig Mod. Look closely at his conclusions about being offline and online. Do any of his experiences resonate with you? Could you be offline for a month (if your situation in life allowed it without harming you)? Include your thoughts in this week’s process post.
- Assignment Peer Review #1:
With an assigned peer from your tutorial, write (appreciatively, constructively) a review of what they have developed on their site thus far, with a focus on the development of a clearly articulated online self. The review should assess any content and design decisions made thus far, and should engage clearly with course readings on developing an online self. Your review should be 400+ words and posted to your Process Blog, with clear links to your peer’s site. This is worth 3% of your overall grade.
Week 4: Designing Yourself (September 26)
Guest Speaker: Mauvé Page, designer
Due: Peer Review #1 (Online Self)
What shapes your experience of a text? The words themselves are only a part. The context, format, provenance, and design are also key. How has the publisher shaped how you encounter it, both as a first impression and as a deeper engagement? We discuss design theory, publication design, and interaction design as well as some basic development methods.
- Kissane, Erin. 2013. “Contents May Have Shifted” in Contents Magazine 4. Available from: http://contentsmagazine.com/articles/contents-may-have-shifted/
- Gertz, Travis. 2015. “Design Machines. How to survive in the digital Apocalypse.” July 2015. Available from: https://louderthanten.com/articles/story/design-machines
- Victor Kaptelinin. “Affordances.” The Encyclopedia of Human-Computer Interaction. https://www.interaction-design.org/literature/book/the-encyclopedia-of-human-computer-interaction-2nd-ed/affordances
Tutorial: Design basics
Discussion of practical design strategies, critiques of existing work, role of motifs and common elements.
For next week:
- You probably have some websites that you frequently visit. Have you ever looked closely at the design elements? Now that you have completed the design readings and heard Mauve Pagé’s best practices, please pick a website of your choosing and describe what works or doesn’t work. Please post a screen cap and the link.
- Implement some of the design decisions you make during tutorial; prepare for next week’s peer review. Revisit your About copy, Profile copy, Descriptions, etc.
- Process Post: Document and reflect on this work.
Week 5: Publics/Digital Publics/Public Spheres (October 3)
What is a public? Where do we get our ideas about what publics can or should be?
- Nancy Fraser. 1990. “Rethinking the Public Sphere: A Contribution to the Critique of Actually Existing Democracy” in Social Text No 25/26. Available from JStor: http://www.jstor.org.proxy.lib.sfu.ca/stable/466240?seq=1
- Warner, Michael. 2002. “Publics and Counterpublics.” in Quarterly Journal of Speech. 88.4. Available from:http://knowledgepublic.pbworks.com/f/warnerPubCounterP.pdf
- Brenda R. Weber. 2009. “The intricacies of an Intimate Public Sphere.” Contemporary Literature 50 (3). https://www.jstor.org/stable/40664367
Tutorial: In-class, informal peer review and discussion of design decisions. What choices have you made? Why?
For Next Week:
- Process Post: What audience have you been imagining thus far? How has that imagined audience informed your design and editorial decisions?
Assignment: Peer Review #2
Week 6: Echo Chambers and False News + Introduction to Monetization (October 10)
Due: Peer Review #2 (Design)
Guest Speaker: Trevor Battye, Clevers Media
The rise of digital media has arguably meant a democratization to allow more voices to be heard. It has also created opportunities for abuse and digital assassination. In the past year we have witnessed a sharp rise in “false news”, echo chambers, and the number of people who now get their “news” from social media platforms such as Facebook. This week we look more closely at the ramifications. In the second half of class, we will begin the discussion on monetizing your content.
- Caulfield, Mike. (December 19, 2016). Yes, Digital Literacy. But which one?
- Alice Marwick and Rebecca Lewis. 2017. “Media Manipulation and Disinformation Online“. Datasociety.net.
- Phillips, Whitney. 2015. “Let’s Call Trolling What it Really Is”. http://kernelmag.dailydot.com/issue-sections/staff-editorials/12898/trolling-stem-tech-sexism/
- Leetaru, Kalev. (September 29, 2017). In a Digital World, Are We Losing Sight of Our Undigitized Past?
- Boyd, Danah. 2014 “Searching for a public of their own.” It’s Complicated. pp 213-227 http://www.danah.org/books/ItsComplicated.pdf
- Tom Boggioni. 2016. “Prominent feminist writer drops off social media after rape threat against her 5-year-old daughter.” “http://www.rawstory.com/2016/07/prominent-feminist-writer-drops-off-social-media-after-rape-threats-against-her-5-year-old-daughter/
Tutorial: Building your site, customizing its look, functionality, and content. Expanding to other platforms, channels. Install Google Adsense.
For Next Week:
- Process Post: Based on the peer review you received, make some changes to at least one design element on your site. Write about how you made that change.
- Assignment: Short Essay One (see assignment page for details)
Week 7: Publishers/Authors/Texts (October 17)
Guest Speakers: David Beers, Founder, TheTyee.ca and Jon Festinger, QC
Due: Short Essay #1
What is text? A thing you read, right? What is an author? Is text what an author writes? Dig into these questions, and it gets complicated. Furthermore, who owns it? Who owns the press, the means of production? How has the digital shifted our understanding of intellectual property in favour of openness? How does Copyright play out in a culture of sharing, remixing, and repurposing? What is a publisher? How has digital media changed these structures? How do publishers create a unique presence in an increasingly crowded world of published content?
- Richard Nash. 2013. “What is the Business of Literature?” VQR Online. http://www.vqronline.org/articles/what-business-literature
- John Green. 2013. “On Self-Publishing and Amazon.” http://fishingboatproceeds.tumblr.com/post/31026577075/on-self-publishing-and-amazon
- Shirky, Clay. 2009. “Newspapers and Thinking the Unthinkable.” Available from: http://www.shirky.com/weblog/2009/03/newspapers-and-thinking-the-unthinkable/
- Henein, Peter. 2015. “You Say ‘Tomaydo'”, I say no copyright infringement: Recipe book not an original compilation” www.casselsbrock.com
- Vauhini Vara. 2015. “Survival Strategies for Local Journalism”, https://www.newyorker.com/business/currency/survival-strategies-for-local-journalism
Tutorial: Discussion of copyrights, Creative Commons, and the culture of sharing online. How have you used others’ works in your site?
For Next Week:
- Process Post: Remix something. Here is an example – and no, it does not need to be that complex. Here is another one.
Week 8: Marketing, Audience, & Analytics (October 24)
Guest speaker: Monique Sherrett, Boxcar Media
The Internet can be seen as a mass of overlapping audiences or niches; that’s different from the older “mass media” model of the broadcast paradigm. Online communication seems to be more collaborative and participatory than print media ever was. Is there a difference between audiences and markets? What about a difference between who you think your audience is and who your audience actually is? We will discuss tracking of your audience, monetization of your content, and your own participation in tracked and monetized platforms.
- Brian Feldman. 2016. “The Toast is Toa– Shutting Down.” http://nymag.com/selectall/2016/05/the-toast-is-toa-shutting-down.html
- Shelby Carpenter. 2016. “The Toast Is Toast: Literary Humor Site Shuts Down Over Ad Revenue Woes.” http://www.forbes.com/sites/shelbycarpenter/2016/05/13/the-toast-is-toast-and-its-devastating/#44854347c877
- Nilay Patel. 2015. “Welcome to hell: Apple vs. Google vs. Facebook and the slow death of the web.” http://www.theverge.com/2015/9/17/9338963/welcome-to-hell-apple-vs-google-vs-facebook-and-the-slow-death-of-the-web
- Pod Academy. 2016. “Digital breadcrumbs: The data trail we leave behind us.” http://podacademy.org/podcasts/digital-breadcrumbs-our-data-trail/
- Tom Bleymaier. 2013. On Advertising – Maria Popvova
- Suzanne Norman. 2015 “Trying not to drop breadcrumbs in Amazon’s store.” http://publishing.sfu.ca/2016/03/breadcrumbs-of-data/
Tutorial: Discussion and exploration of monetization and the sustainability of your publications.
For Next Week:
- Process Post: Do you want to monetize your site? If so, how will you do so? What changes will you need to make?
- Analytics (Google, Facebook, Twitter etc.) is a very valuable tool for building your audience. For content creators, knowing how your reader behaves on your website can help enormously with developing the best content, posting at the right time, and developing the appropriate engagement strategies. On the flip side, for the reader or user, it can be tiresome and even worrisome knowing you are providing data trails every where you go online.
- Data helps inform and educate. But at what cost? What is your personal feeling about data trails? Do you try to minimize your footprint or have you thrown in the towel?
Week 9: The Global Picture (October 31)
What is the size of the world? What is the nature of audiences today? We look at some global-scale numbers and trends, via Mary Meeker’s annual Internet Trends slide deck. We also explore some of ways in which the Internet makes the world a smaller place, and some of the ways in which distances remain. We will also talk about some aspects of the web (walled gardens, dark and deep web, etc.) with which you might not be familiar – and why.
- Mary Meeker. 2017. “2017 Internet Trends Report.” http://www.kpcb.com/internet-trends
- Josh Constine. 2016. “How Facebook Messenger clawed its way to 1 billion users.” https://techcrunch.com/2016/07/20/one-billion-messengers/
- Mike Elgan. 2016. “The surprising truth about Facebook’s Internet.org.” http://www.computerworld.com/article/3032646/internet/the-surprising-truth-about-facebooks-internetorg.html#tk.rss_all
- Brightplanet.com. March 27, 2014. “Clearing up Confusion – Deep Web vs Dark Web” http://www.brightplanet.com/2014/03/clearing-confusion-deep-web-vs-dark-web/.
Tutorial: Google Analytics. Diving deeper into using GA. Students will be asked to highlight their findings. Who did you think your audience is? Who is it actually?
For Next Week:
Process Post: What surprised you about your findings in Google Analytics? Demonstrate how it may change your online publication in concrete ways.
Assignment: Peer review #3 (Audiences and Channels)
Week 10: Multiple Channels, Multiple Media (November 7)
Guest Speaker: Lisa Manfield
Due: Peer Review #3 (Audiences and Channels)
How do people read online? How do different channels reinforce each other? A key strategy for reaching audiences today is to “be in all places.” But is this effective? You’ll be introduced to the ideas of transmedia, intermediality, intertextuality, and the relationship between your web presence and the broader world of participatory media.
- Natalie Robehmed. 2015. “For Many YouTube Stars, Next Step Is An Old-Fashioned Book.” http://www.forbes.com/sites/natalierobehmed/2015/10/16/for-youtubers-books-still-hold-influence/#6c682203ddcd
- Kathryn Lindsay. 2014. “UNPOPULAR OPINION: These YouTube Authors are Ruining the Publishing Industry.” http://www.xojane.com/issues/zoella-girl-online-youtube-authors
- Bryce J Renninger. 2014. “‘Where I can be myself … where I can speak my mind’ : Networked counterpublics in a polymedia environment.” new media & society http://nms.sagepub.com/content/early/2014/04/09/1461444814530095
- Kevinbrittenylauren.wordpress.com. 2013. “Pokemon as transmedia storytelling. https://kevinbrittenylauren.wordpress.com/2013/11/21/pokemon-as-transmedia-storytelling/
Tutorial: Discussion of strategies for cross-media development and linking. Looking at responsiveness on common devices and browsers.
For Next Week:
- Process Post: Make a plan for incorporating more transmedia integration into your online publication. What channels will you focus on? Why?
Week 11: Editing & Genres (November 14)
Guest Speaker: Ashleigh Gardner, Wattpad
What does an editor do? How is that different from a writer? The editorial role developed enormously through the twentieth century, but has become less clear in the age of massively multiplayer online publishing. The functions, virtues, and value of the editor have not gone away, however. An introduction to genres and their place within Bourdieu’s field, with a focus on how understanding of genre will help you to better understand your audience.
- Tara Chittenden. 2010. “Digital dressing up: modelling female teen identity in the discursive spaces of the fashion blogosphere.” Journal of Youth Studies http://www.tandfonline.com/doi/full/10.1080/13676260903520902
Tutorial: Editing for audience. You know who your audience is now; how will that inform your editorial process?
For Next Week:
- Process Post: Create a story out of media only: a sequence of images, an audio production, a video production. Avoid using text if you can.
Week 12: Moderating your Commentariat (November 21)
Guest speaker: Sharifah Williams, Book Riot
We’ve all heard the joke “never read the comments,” but where did the commonplace understanding of comments sections as terrible come from? And if they’re terrible, why do so many sites have comments sections anyway? We’ll discuss online abuse and harassment, the relationship between comment guidelines and online community formation, and strategies for moderating your own comments sections.
- Konnikova, Maria. 2013. “The Psychology of Online Comments”. http://www.newyorker.com/tech/elements/the-psychology-of-online-comments
- Becky Gardiner, Mahana Mansfield, Ian Anderson, Josh Holder, Daan Louter and Monica Ulmanu. 2016. “The dark side of Guardian comments.” https://www.theguardian.com/technology/2016/apr/12/the-dark-side-of-guardian-comments
- Ronson, Jon. 2015. “When Online Shaming Spirals Out of Control.” https://www.ted.com/talks/jon_ronson_what_happens_when_online_shaming_spirals_out_of_control?language=en
- Book Riot. “Community Guidelines.” http://bookriot.com/about/community-guidelines/
- Joel Stein, “How Trolls Are Ruining the Internet” http://time.com/4457110/internet-trolls/
- Mark Shrayber. 2016. “What Happened To Leslie Jones Is A Hate Crime, Plain And Simple.” http://uproxx.com/life/leslie-jones-hack-racism-misogyny/
- Edwards, Jim. February 16, 2017. FBI’s ‘Gamergate’ file says prosecutors declined to charge men believed to have sent death threats — even when they confessed on video
Tutorial: looking at other websites and their community guidelines; considering how to incorporate community guidelines into your own site
For Next Week:
- Process Post: Develop community guidelines for your site. Why are those the right guidelines for you? How will you implement them?
Assignment: Short Essay #2
Week 13: The Online Self Redux (November 28)
Due: Short Essay #2
This course has been about the publication of self; but what about our private, domestic, inner selves? Where do they exist in a pervasively networked world? Are these facets of human experience threatened? And how exactly does that play out along the lines of gender, class, race? Does privacy even matter anymore? Anonymity?
- van Dijck, José. 2013. ‘You have one identity’: performing the self on Facebook and LinkedIn.” Media, Culture, & Society 35(2).http://www4.uwm.edu/c21/pdfs/events/vanDijck_oneidentity.pdf
- Jesse Thorn. 2012. “Make Your Thing.” http://transom.org/2012/jesse-thorn-make-your-thing/