“Transmedia stories are based not on individual characters or specific plots but rather complex fictional worlds which can sustain multiple interrelated characters and their stories” (Kevin Britteny Lauren, 2013).
I had no idea what ‘transmedia’ meant before enrolling and subsequently engaging in this course. However, this does not mean I wasn’t participating in it as both creator and consumer. In fact, when reflecting on the media in which I was utilizing throughout childhood and today, much of what interested and continues to tap my mind is a product of transmedia storytelling. We like, follow, buy and crave stories, and through various mediums and ways in which our interests interact, these only become more appealing, compelling and addicting.
Similar to Lauren’s (2013) post about the transmedia-ness of Pokemon, which you can read here if my last link did not tempt you; various forms of involvement within the ‘story’ enthralled me from the likes of ‘Batman,’ ‘Teenage Mutant Ninja Turtles,’ ‘Grand Theft Auto’ and ‘Star Wars.’ I was not just watching a cartoon or playing with an action figure, I was interacting with video games, seeing movies, watching YouTube videos, mesmerized by commercials, wearing clothes and playing board games that encapsulated the worlds, characters and stories of each interest. For an in-depth exploration of transmedia storytelling in the context of Star Wars, read this article about Suzanne Scott’s course at the University of Texas, Austin.
Today, it only takes a second to recognize the success of Marvel movies as a product of transmedia integration. These films, as well as everything else from Stance socks to video games, are transmedia juggernauts, all of which impact us at the deepest neurological level. The Interactive Advertising Bureau (IAB) of Australia posts an interesting article here that examines the cognitive science behind our infatuation with media and how transmedia arouses neurons. In 2019 and assuredly beyond, transmedia storytelling has and will continue to expand – apps, VR, Blogs and whatever gaming platform arises from the brains of Silicon Valley. However, the fresh technologies of the 21st Century did not spawn the idea of transmedia, as Henry Jenkins, attests, our brains have long been exposed and satiated by the integrated and complex worlds created by multiple media. In fact, Jenkins suggests that transmedia started making strides in the 1930s with Tarzan Adventures, which was interestingly during the Great Depression. Perhaps Jane was not the only person saved by Tarzan…
In terms of ReRouted, transmedia integration seems like a logical step and initiative. I feel this because the nature of the blog is to read as a story; therefore, the complexities, characters and interwoven environments and ponderings fare well to be exposed through other mediums and platforms. Because my technical skills are somewhat limited, I have to consider the ways in which I can enhance transmedia integration on this blog. I have yet to give careful consideration for this, but the addition of a vlog via YouTube, perhaps some storyboard sketches or various one page infographics depicting the blog’s content or message. In terms of audience, I’m wanting to capture more people, and for me, the challenge will be grasping the likes of non-athletes or people who really aren’t interested in hearing ‘some jock’ blab about football. It will be important to discuss change in general; identity, life, situation, environment, etc. To accomplish this, I need to present the story from different angles or mediums that conjure interest from others.
Transmedia options provide a different lens in which to explore my content and overall theme. ReRouted is a story, and with that, there are various ways in which to tell it. One year ago, Shannon Emmerson posted an article about great transmedia examples, with The Matrix series of films being a quintessential standard. Like the movie reflects in its complex direction, the more angles you have to view something, the more intrigue is developed, questions are asked and in the blogosphere, visitors one receives. Therefore, more channels of accessibility and variety in exploring ReRouted from various perspectives is valuable and the reason why I need to utilize transmedia.