Tag Archives: social media

Social Media Overload

Process Post #11

Cartoon women holding a laptop. She's surrounded by a ring of different social media icons.
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We are constantly inundated with messages about the importance of having a strong social media presence. From Instagram to TikTok to Twitter, there seems to be an endless number of platforms to choose from. While I understand the benefits of connecting with others and sharing my experiences online, I find myself feeling hesitant and even fearful about creating multiple social media channels.

One reason for my reluctance is the pressure to present a certain image of myself online. As one of our readings, by Bryce Renninger discusses in “Where I can be myself … where I can speak my mind” (Read that article here!), social media has become a space where individuals can curate their identities and project a certain image to the world. While this can be empowering, it can also be exhausting. I worry that by creating multiple social media channels, I will have to constantly monitor and update each one to ensure that I am presenting the “right” image of myself. I also have to create unique, curated content for each social channel, and I worry that all that extra work will suck the fun out of my blog.

This pressure to conform to societal expectations can be overwhelming, and it is one of the main reasons why I hesitate to create multiple social media accounts. Personally, I only use Instagram because I found that other socials were harming my mental health. Constantly keeping up with them was to much for me, and I felt I was missing out on my own life. Although, I did create a TikTok for “Friday’s with Frosty” to expand my content (Check it out by clicking here!), each time I posted, I deleted the app. I felt this kept me from getting hooked and falling into a negative spiral. Every time I wanted to create a new video, I had to re-install TikTok. In fact, as soon as this class is over I will be deleting my TikTok account for good.

Another reason for my reluctance is the fear of being judged or criticized. In today’s society, it seems like everyone has an opinion about everything, and social media has only amplified this phenomenon. While I understand that not everyone will agree with everything I post online, the thought of receiving negative comments or criticism is daunting. Renninger’s discussion of networked counterpublics in a polymedia environment resonates with me here. Social media has created a space where individuals can connect with like-minded people and form their own communities. While this can be a positive thing, it can also create an echo chamber where opposing views are not heard or acknowledged.

Despite my fear and reluctance, I do see the value in social media as a tool for storytelling and self-expression. My blogging experience has empowered me.  I like the pace—no pressure to post everything all the time. I like the space—I can fully develop my thoughts and ideas without character limits. I really like that I don’t feel that pressure to constantly check my posts—I am not tied to likes. The fact that I don’t have followers also takes some of the pressure off. When I am writing I don’t think about all the people who will see my content. I am just able to write what I think. It is freeing.

Although I have my issues with social media, I came up with ideas for a potential “Fridays with Frosty” expansion. All this content would create traffic back to my blog.

An infographic titled "Friday's with Frosty Multiple Channel Expansion Plan" beside cartoon social media notifications. Section 1 - TikTok Continue making trend videos, "my ratings", and "this or that" content. Include celeb drama breakdowns or "beef backstories". TikTok logo accompanies text. Section 2 - Instagram Create pop culture memes and "clickbait" posts that connect to my other content. No reels. Instagram logo accompanies text. Section 3 - Youtube Podcast-style videos with special guest appearances. Different opinions. YouTube logo Accompanies text. Section 4 - Twitter Sarcastic one liners. No threads. My first thoughts/ floating out content ideas. Twitter logo accompanies text. Section 5 - My Blog Continue writing article-style commentary on pop culture. Cartoon webpage accompanies text.

Works Cited

Renninger , B. (2014). “Where I can be myself … where I can speak my mind … – sage journals. “Where I can be myself … where I can speak my mind” : Networked counterpublics in a polymedia environment. Retrieved April 8, 2023, from https://journals.sagepub.com/doi/10.1177/1461444814530095

Process Post #11: Two A.M. Thoughts takes on social media?

Transmedia storytelling is a “process” as Henry Jenkins (as cited in Kevinbrittenylauren.wordpress.com, 2013) would call it. It’s a process in which elements of content—in his example, a fiction—are spread across a variety of channels and platforms. The goal? To create a “coordinated” experience for the audience.

This process works beyond storytelling as well. For instance, it could be integrated into our online publications and more. You may have seen examples of this integration online before and may not know it.

Transmedia integration IRL

Say you come across a YouTube video. You might then find a clip of it on TikTok as a way to promote the full-length video. It may be a montage of certain snippets of the full video or a short clip. You might also see that same TikTok on Instagram in the form of a Reel. That TikTok content could also be posted on Facebook as a video post. Same content, different platform, and they all bring you to the main video on YouTube.

Now, that may not have been the best illustration of transmedia integration, but that is the essence of it. It’s one piece of content that is deconstructed and reconstructed as needed to suit the preferences of other platforms so that it can be shared across a variety of channels. Together, they function to create that ‘coordinated’ viewing experience that I mentioned earlier.

Imagining integration across channels

If I were to integrate Two A.M. Thoughts across multiple media, where would I begin?

Something to keep in mind before I dig into that is that Two A.M. Thoughts is a blog with a lot of text-heavy content. This isn’t a YouTube channel with video content, so integrating my content onto a platform like TikTok might not be ideal. It’s definitely doable, but there are other ways we can approach this too.

I could, for instance, use platforms like Instagram and Facebook to showcase quotes or snippets of my posts. These would act as a teaser or preview for the full-length post which would be linked in the Instagram bio or Facebook profile.

Between Instagram and Facebook, I prefer using Instagram, and I think that my audience would too. I could probably also use a platform like Twitter to promote by posts with quotes and snippets, but Twitter is not much my forte or niche.

With more time, trends, and research, I can find alternative ways of integrating my content across different media, but these ideas are a good start.

References

Kevinbrittenylauren.wordpress.com. (2013, November 21). Pokemon as Transmedia storytelling. https://kevinbrittenylauren.wordpress.com/2013/11/21/pokemon-as-transmedia-storytelling/

Process Post 6 – Getting serious about Analytics

So for this week, I’ve been trying to brush up on my analytics and better understand how to generate more traffic for my site. Admittedly there is a lot to learn!

Of course, I have Site Kit, and of course, I’ve connected that to Google Analytics, but I wanted to take it a step further than that. I want to understand SEO better to make the most out of the data I’m collecting, which means learning a ton of new terminology-all with their strategies.

Social media

I hate social media, for the record. I’ve spent years and years disavowing it. Staying clear entirely. But now it seems like those days are done. I decided social media was the best way to start getting my link out there. But I need a reason to have, say, a Youtube account. Then it hit me. Why not migrate my recent video onto Youtube? Then I can just embed it onto my site! That is a win-win-win situation! First, I don’t have to take up the valuable space on this site hosting a video. Second is that I now have content for youtube, and the third is I have a network to cross-promote.

Okay, so I did it! Here’s the link to my new youtube channel!

I also did a Twitter thing… why in the name of God did I do that?? Recently, I was mentioned on Twitter for my talk at a journal conference, and I felt a bit of FOMO not being able to reply to thank them for the shout-out. Keeping in line with my goal to get serious about my promotions, I bit my tongue and signed up. Now I can promote new pages and at least squeeze a bit of analytics out of it.

So here I am on Twitter.

That’s it for Social media.

SEO

Another step I’m taking is to hone in on some SEO research. Last week, I decided I wouldn’t mind a side hustle as a copy or content writer. In addition, how cool would it be to generate money from this little publishing experiment? BurritoReProductions isn’t meant to be a content mill. Still, at the same time, it would be kinda cool to build a subdomain to showcase some content and copywriting to give me future opportunities. This week I’ll analyze the data and see which keywords and topics are naturally coming up as a launch point. I also plan to look at more trending topics and see if I can write a few samples in the vein of those topics.  We’ll see how it goes!

I also want to start cross-posting… I wonder who among my classmates would be interested in some cross-posting mutually beneficial marketing.

Design

I’m still struggling to find my own in the design side of things. I don’t know what I want it all to look like. I’ve tried many variations but keep returning to this green page. It’s my fallback! I’m trying to stay positive, though. I know that perfectionism kills progress. It may not be what I want, but it gives me a platform to work from. I will keep playing around, and hopefully, something will become of it. But I’m no longer as concerned about the design as earlier this semester.

I enjoyed reading the article “Design Machines: How To Survive the Digital Apocalypse.” Not only is it fantastically written, but its design is also exquisite. There was so much that I had intuitively felt was true but had not quite found the words to express for myself. That we exist in a copycat culture or that so much content online is crap—crap selling crap. Or something not necessarily addressed but of the same vein, that AI templates are quickly becoming the norm for content, only adding to the tensions raised in the article.

I’m unsure how to employ best what I learned from the article. I think it’s just food for thought. I’m tempted to say we need to act more authentic in our publishing spheres because if we become too complacent with that cookie-cutter style of content creation, we will be outsourced by automation. The one thing we have to offer that our machines can not is our humanity, warts and all.

Essay 2: Not the end!

Last April, I have created my first website with Wix.com. It serves as a portfolio to showcase my photography work to others, especially to the employers when I am applying for jobs. I did not intend to write and post other content on the website because I feel self-conscious when people read what I wrote.

I haven’t updated the website for months as I was too busy at school. But when I receive my acceptance letter as an exchange student in SFU, I thought it’ll be a great opportunity to reactivate my website to post so I can document my journey in Canada. I am glad that I took PUB101, which “forces” me to post on a regular basis. It was frustrating at first when we have so much freedom in this course and I was still adjusting to the new learning environment here, jet lag and everything. I remember I couldn’t think of a name for my domain until I was unpacking my clothes from my luggage, then I realised how many stripes clothes I have. That’s how lilyinstripes was born.

It took me a whole night to complete the setup of the blog, from purchasing the domain and picking the theme that best matches my content. As these 12 weeks progresses, I am proud of the content I created and the positive feedbacks that I received from peers and friends from around the world.  It has resulted in a reduction in bounce rate to 61.67% and an increase in session duration to 2 minutes 13 seconds compared to the last 30 days. Google Analytics is by far one of the most useful and important tools that I’ve mastered in this course. The analytics provides me with insights to create intriguing content that will allow users to stay longer on my blog.

According to Patel (2019), bounce rate refers to the “bounce” that someone visits your website and leaves without interacting further with your site. As of the statistics by Google Benchmarks 2017, the bounce rate in the arts & entertainment industry is 58.69% (Ritwick, 2018), which is three per cent below mine. I will continue to post when the semester ends, aiming to reach through this three per cent difference by including more engaging content. When I look at the pages that my users most frequently visit, I notice that more people visit the photography page rather than the portfolio page. I think they may have expected to see more of my photography work under “photography” while I put them under “portfolio”. To avoid confusion, I will remove the photography category and use portfolio instead, so people can easily access to my photos.

When I started my first blog, I asked myself “How should I differ from other travel or photography blogs?” I knew exchange or studying abroad may seem interesting to my audiences, so I thought it’ll be a good idea to share Hong Kong culture to my Canadian friends and also allow my family and friends in Hong Kong to know what I’ve been up to in Canada. Tobi Cheung, one of the classmates who did a peer review on my blog said the Cantonese characters and pronunciations in each blog posts adds a personal touch and connection to my audience (Cheung, 2019)[, which is exactly what I wanted to achieve. Even though Cantonese is not a very common language to most Westerners, I hope to connect with my audiences by showing Hong Kong’s language so my users can understand my background and the place where I grow up in better. I see language as a way to connect with others. I realise most Westerners cannot tell the difference between Hong Kong and China (that’s the most frequently asked question by Uber and taxi drivers), we share similar language, similar characters but they are not the SAME. Therefore, I’ve decided to always include a Chinese keyword in traditional Chinese characters and its Cantonese pronunciation, so it tells more about what’s special about Hong Kong. As Adam wrote in the peer review, “One of humanity’s defining features is its ability to communicate with language.” (Schmidt, 2019). I hope my audience can get an overview and know more about Cantonese and Hong Kong culture when they read through my blog posts.

Looking back at the blog posts I’ve written, I realized how much I’ve grown and experienced in the past couple of months. First time blogging, first time studying abroad, first time skiing, first time seeing aurora and of course, my first solo trips. I am glad I stepped out of my comfort zone and experienced so many new things here! I will keep on posting when the semester finishes. I will be doing lots of travelling before I head back to Hong Kong, hopefully, there’ll be more photos coming up! Also, stay tuned to my blog if you’re interested in my life in Hong Kong! The support from all of you is the greatest motivation to keep my blog running.

This is by far the most rewarding class I’ve taken in university. Thank you all for making the first half of 2019 extra special and memorable!

References:



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The end of a chapter but the beginning of a book

The end of a chapter but the beginning of a book

For as long as I can remember, my camera has always been my side-kick.  Something about being able to capture a moment, an emotion, or a light in turn captured me.  From the beginning of the semester I knew I wanted to create an online space for my photography. In reality, it was the reason I enrolled in PUB 101; while I didn’t lack initiative, I lacked the knowledge and tools to create and curate a platform for my photography.  Finding a domain name and aesthetic was the first challenge.  It was important to have a very visual, professional, and clean blog – a space where images could stand out. Eventually, after much thought, I settled on One More Klick.

One More Klick features a blend of photography, travel, and the outdoors. “Klick” is another word for kilometre, which was very fitting with both the outdoor and travel aspects of tis blog, marking the distance traveled, in addition to klick also being the phonetic sounds of a camera’s shutter.  Since traveling, photography, and the outdoors are a passion of mine, I aspire to always challenge myself by going further, reaching higher, and persevering through the fear of the unknown.  For these reasons, there will always be one more klick – whether it be one more photograph, or one more kilometre.

With the help of photographs taken during various travels and adventures, my blog aims to share the stories behind photos, and provide context.  While some posts feature more personal stories, they still hold some informative content – whether it be in the form of tips and tricks, political context, or specific photography settings to achieve a photograph.

Star BodiesStar Bodies
Flowers on Boat squareFlowers on Boat square
sunrisesunrise

Currently, the majority of the audience reading One More Klick consists of direct family and friends, with some page views coming from countries outside of North America. Some of the perks of traveling abroad include creating friendships and connections across the globe.  Maintaining these friendships are even easier in light of the digital age.  According to the 2018 Digital Media Report, there are over 4 billion active internet users across the globe, and there has been a 13% increase in active social media users since January 2017.  The internet allows for greater connectivity, breaking the barriers of time and space.  In just the touch of a finger, users can connect with anyone, anywhere.  This immediacy has allowed me to connect with people from around the globe in little to no time.  For example, I reached out to Hasham to ask for his permission to post his photograph for the Friends in Foreign Places blog post.  Despite residing in Qatar at the time, within a few hours I received a response and we were connected once again.

This is especially useful for this blog, as I hope to expand the audience internationally.  Already, this blog has most of its’ international traffic coming from the United States, with other countries including France, the United Kingdom, Australia, Croatia, Ireland, and Luxembourg to name a few.  

It’s possible that some of the page views from the countries above are just bots, which are basically software that run automated tasks over the internet.  This would become more apparent when cross referencing with the amount of time spent on the page and the bounce rate.  Because I don’t know of anyone personally in Kenya, Sri Lanka, or Russia, I would assume that they aren’t actually real people reading my blog.  If you’re reading this and you are currently in Kenya, Sri Lanka, or Russia, let me know!

With the goal of eventually creating a stronger following and international audience, having a strong social media presence would be a huge asset.  Currently, Facebook, Youtube, and Instagram hold the podium for most popular social networking sites:

2018 Digital Media Report, page 68

“Let’s face it: we have entered an era of media convergence that makes the flow of content across multiple media channels almost inevitable.”

Henry Jenkins, 2003

In his article Transmedia Storytelling, Jenkins (2003) highlights the importance of using a multitude of different social media platforms as opposed to restricting your content to just one.  The advantage here is not only more exposure, but also meeting your audience where they are.  With this is mind, I have created a Facebook page to share my blog posts.  Having a separate page for One More Klick that is independent from my personal page means traffic won’t be restricted by my own personal privacy settings.  Eventually, I will create an Instagram page which will feature different photographs linking them to their blog posts.  If it weren’t for social media, very few people would know about my blog and even fewer would be reading it. 

With blog posts being shared on social media, it was increasingly important for my blog to be responsive and mobile friendly. In Design Machines: How to survive in the digital Apocalypse, Travis Gertz (2015) criticizes the homogeneity of basic website designs. While I was trying to create a unique and customized aesthetic for my website, I ran into some serious challenged. While the desktop version worked perfectly, the layout didn’t translate well for mobile devices. As the majority of internet users access websites on their mobile devices, it was extremely important for my website to be responsive and mobile-friendly.

Social media allowed for networking and collaborations with other artists.  My first essay 21st Century Nudes covered the topic of censorship of artistic nudity on social media platforms. This essay was inspired by Vince Hemingson, a photographer, filmmaker, and bestselling author based out of Vancouver, who’s beautiful photographs routinely encounter censorship.  In wanting to share my essay on social media, I reached out to Vince for permission to tag him.  Not only did he agree and share my article with his network, he commended my work and asked for my feedback and comments on his Artist’s Statement for his Nude in the Landscape series.

Already, creating this blog has allowed me to build concrete skills by learning how to use WordPress and Google Analytics, along with broadening my artistic and professional network. This blog acts as a live document, changing and improving as I continue to learn and create. I plan on continuing this blog alongside my adventures, and hope that one day it might flourish into something larger.

References

Gertz, T. (2015). Design Machines. How to survive in the digital Apocalypse. July 2015. Retrieved from https://louderthanten.com/articles/story/design-machines

Hemingson, V. n.d. Artist’s Statement: The Nude in the Landscape. n.d. Retrieved from http://hemingsonphotography.com/fine-art/nude-in-the-landscape/

Jenkins, H. (2003). Transmedia Storytelling. January 15 2003. Retrieved from https://www.technologyreview.com/s/401760/transmedia-storytelling/

Kemp, S. (2018). We are social – Digital report 2018. Retrieved from https://digitalreport.wearesocial.com/

Essay 1: Social Media is Capitalistic, Not Democratic

On February 2014, Facebook introduced an update called the real name policy (Bivens, 2017). This introduction increased gender identifications from 2 to 58 (Bivens, 2017). As an attempt of inclusivity, Facebook is perceived to be giving a democratic response to a growing concern of minorities in online spaces. More users can now choose who they identify themselves as without compromising their self-identity. However, after the policy has been implemented, many queer and LGBTQ members reported that they can no longer access their profile because their names do not fit with their supposed identity (Bivens, 2017). Facebook may be giving power to its queer users, but I argue that’s not the case. I argue that social media is capitalistic, not democratic. LGBTQ users’ names and genders are to fit in the heteronormative standard in order for marketers and the state to keep track of its citizens through surveillance and protection (MacAulay & Moldes, 2016). Non-binary users are always recoded back to the binary system, exposing the inauthentic gesture of Facebook as inclusive and democratic (Bivens, 2017). LGBTQ users’ fluid and changing experiences cannot be truly represented online. Thus, hindering their entrepreneurial pursuits and community building (Lingel & Golub, 2015).

On Facebook’s Help Center, there is a section that acknowledges names on Facebook (Facebook, 2018). Aside from the things to keep in mind, the standards specify that the name should appear on and ID or part of their ID document list (Facebook, 2018). This means that an expected first and last name must be created for the user. This may not necessarily reflect on queer identities and that already causes conflicts. 

The PEW Research conducted a survey on 1197 self-identified LGBT adults 18 years or older asking about their online use (PEW, 2013). Eighty percent of respondents use sites such as Facebook and Twitter, but the survey shows prohibiting behaviours online (PEW, 2013). Fifty six percent of surveyors said that they have not revealed their sexual identities online, and 83% do not regularly discuss LGBT issues online (PEW, 2013). LGBT groups experience different treatment in these online spaces, but still continue to use it. With Facebook’s real name policy, there was an attempt to be inclusive. Facebook is now in support of these minorities, and empowering them through their profiles. But as seen in MacAulay & Moldes, Bivens, and Lingel & Golub’s works, Facebook is driven by capitalistic notions, disguising their authentic gestures to mask its market driven responses.

MacAulay & Moldes acknowledges that Facebook uses the real name policy to justify legal precedents and cite harmful actions towards others such as harassment, impersonation and trolling (2016). While these seem legitimate concerns, they find that they’re less interested in protecting them rather than making the users ‘transparent to the market and the state’ (MacAulay & Moldes, 2016). A key concept they identify stemming from queer theory is normativity (or heteronormativity). This is described as a regulatory system that naturalizes sex and gender (MacAulay & Moldes, 2016). This process of normativity means that agents and groups take the effort to impose and force individuals to fit into existing systems to keep order or regulate easier. Heteronormativity then entails that binary systems (male and female) are the correct and only way to follow due to economic and legal precedents. This means that anyone who deviates from it are not ‘performing correctly’ (MacAulay & Moldes, 2016). Data collection is another issue that they bring up because this forces users who actively avoid as part of Facebook’s marketer aggregation. They have to choose between binary choices that will not fit them, and that can result in their accounts being banned or ultimately not use the service anymore. A democratic practice in social media will allow any individual to self-express and create within their own public spaces, but the notion of heteronormativity does not give that space to queer users. It simply favours what funds the company running the service. They also cite the increase of market shares that occurred in 2014 after the real name policy was introduced. Market shares in 2011 decreased to 19.82 USD after reports of fake users on Facebook surfaced and after the real name policy was implemented, the shares rose to 78.02 USD in December 2014 (MacAulay & Moldes, 2016). The theory of normativity serves as a great interest to what can be marketed and how that affects minorities who want to use Facebook. And these experiences continue to exist.

Bivens examined Facebook’s gender coding system and found that when coding the genders, females were assigned 1, males were assigned 2, and the ‘undefined’ were assigned 0 (2017). This undefined category has been the standard for coding non-binary genders and how that allows Facebook to include so many gender options. On one hand, the number 0 allows for the existence of non-binaries, but does not exactly fit into the binary code (Bivens, 2017). Bivens found that later updates to the code see that newly assigned genders and their code will default to the undefined because the codes were not established since creating it (2017). The 56 additional genders are now, in the back end, defaulted to 0 even if it is given a defined gender (Bivens, 2017). This allowed Facebook to easily aggregate data that can be sent to marketers who are only interested in the binary genders (Bivens, 2017). The nuances and multiple gender identities have been devolved to 0 and continuously will not receive the technological support on Facebook. These regulations are masked as authenticity, and it does not seem democratic. Rather, it forces its users into shaping to what is acceptable online and what numbers can be easily assigned to them so that it can be quickly shared and sold online. 

It does not support the lives and work of other members of the community too. Drag users are greatly affected by restricting user information flexibility to fit with their fluid and changing personalities to continuously be entertaining drag queens (Lingel & Golub, 2015). Online identity work has become an extension of their own work, and that continuity allows them to stay connected with their fans and fellow queens. It supports them in a capitalistic sense that allows them to advertise their shows and market their identities, but it does not allow multiple identities (Lingel & Golub, 2015). This, again, falls into the notion of normativity where they are forced into one trackable identity. Facebook acknowledges an inclusivity of users, but does not acknowledge multiple and fluid online identities (Lingel & Golub, 2015). Instead, it advocates a unifying and unitary profile (Lingel & Golub, 2015). While drags do not represent the majority of the LGBTQ community, these collective experiences contribute to a shared, limited, and constrained online experience that does not allow the desired expectation to freely express themselves. Rather, they have to fit the normative mold to appease Facebook’s marketers and regulators. The real name policy is just another example in online social spaces that operates to generate revenue. Facebook acts for money, not for its users.

Reference

Bivens, R. (2017). The gender binary will not be deprogrammed: Ten years of coding gender on Facebook. New Media & Society, 19(6), 880–898. https://doi-org.proxy.lib.sfu.ca/10.1177/1461444815621527.

Facebook (2018). What names are allowed on Facebook? Retrieved from https://www.facebook.com/help/112146705538576?helpref=faq_content.

Lingel, J., & Golub, A. (2015). In Face on Facebook: Brooklyn’s Drag Community and Sociotechnical Practices of Online Communication: IN FACE ON FACEBOOK. Journal of Computer-Mediated Communication, 20(5), 536-553.

MacAulay, M., & Moldes, M. (2016). Queen don’t compute: Reading and casting shade on Facebook’s real names policy. Critical Studies in Media Communication, 33(1), 6-22.

PEW Research Center (2013, June 13). A survey of LGBT Americans: LGBT adults online. Retrieved from http://www.pewsocialtrends.org/2013/06/13/a-survey-of-lgbt-americans/.