Tag Archives: social media

Process Post #9

A few weeks ago, I made a twitter for my blog, to post food that I probably won’t blog about. I have actually never really used Twitter on a regular basis. So far, I’ve only used Twitter to check about trendy shoes being released online, and occasionally post a tweet about food. I don’t really use twitter enough for it to be useful for my blog. That being said, I’m going to try to post more frequently, tweet about new blog posts and tweet about food events going on in Vancouver. 

The reason why I made a Twitter account for my blog was because I thought I already had  too many Instagram accounts to manage (I had two), but I realized that I use Instagram very often and that it’s more appropriate for a food blog, rather than Twitter. So I finally made a food Instagram! And it’s turning out better than I expected. All of the posts are pictures of food from my phone that I didn’t get the chance to blog about (because of picture quality and how long ago those meals were). I love how quick and easy it is to edit and post on Instagram. And the pictures actually look great, since it’s a mobile app the pictures are small.

I know now that the channel I should be focusing on is Instagram, because of Google Analytics. I already learned that a lot of referrals for my blog come from Instagram. Food pictures on Instagram also seem to be very popular.

Another channel I could be using is Facebook. But as a person who opens Facebook on an almost hourly bases, I don’t post very much, I don’t even share on my timeline. I’m one of those people who scroll to see relevant news and to tag my friends in memes. I also don’t follow public figures on Facebook, especially food vloggers, so I don’t think that many people would follow my Facebook page if I created one.

One thing I’m definitely going to start doing is linking my social media posts to my blog, so it’s like re-marketing. For instance, if someone started following my social media through my blog, they’ll go back to my blog when they see my social media posts refer to a blog post.

Week 10: “Oh no it’s Monday!”

This week in class, we had to think about how we post content differently on various social media platforms. We were then asked to come up with a #fourwordcauseofdeath and talk about how we would express them on Facebook, Snapchat, Instagram and Twitter. I chose not to post on Facebook and therefore will not be mentioning it below. I have now come up with “Oh no it’s Monday”!

Twitter:

On Twitter I used a gif to express my annoyance with Mondays because the weekend is over, and I have to make sure all my assignments are done for when they’re due and I have to get up early for my classes. The gif I used is from Gilmore Girls – a Netflix show and it’s a scene where Loralai is expressing how she doesn’t like Mondays when conversing with Luke.

Oh no it's Monday tweet

Snapchat:

On Snapchat, I used a filter to create a cute/ sad face to express to close friends that I was trying to portray that I was upset about it being a Monday. Snapchat is a place where I don’t try to appear too serious. I hardly use Snapchat because I’ve moved on to use Instagram stories. I also don’t normally send personal snaps, I usually post them directly to my story, so doing this felt a little odd. I also felt the need to extend the “nooo” because I felt silly adding the phrase I had chosen without it looking a little more dramatic.

Instagram:

On Instagram, I posted a picture of Macarons that I had taken last week for Macaron day and didn’t end up posting. I then added the quote “Oh hello week” that I found on Pinterest to express that I was ready for the week. On Instagram I felt the need to be more positive as I don’t want to appear as a negative person. That’s not my brand. I then ended it off with #myfourwordcauseofdeath and #ohnoitsmonday

Let me know what your #fourwordcauseofdeath are in the comments section!

-Shazia xx

Essay #1

Fake news are not the products of the modern era. In the past, politicians also use propaganda to fit their own needs. Also, in some countries, traditional media such as newspapers and magazines are controlled and censored by the government who would only approve contents that are not against the government. However, the reason why fake news became an important issue was due to the development of Internet and social media platforms as we are entering the digital era. Fake news always exist but their power grows when the method to spread information changed.

How Did Internet and Social Media Platforms Influence Fake News?
The development of Internet and social media platforms had cleared a lot of barriers on the publishing and the spreading of fake news. In an article from The Telegraph, the author James Carson summarized three ways how social media revolution influenced fake news.
First, the creation of Facebook, Twitter and WordPress decreased the cost to publish and to distribute news. For traditional paper media, it may take hours or days to collect information, to edit content and to print those contents on paper. However, with the assistance of social media platform, it would save a lot of time and money to publish information. Second, various social media platforms had increased the accessibility of fake news to a large amount of audiences. Also, because of the lowered cost, publishers of fake news would not worry about the building of trust and the consequence of losing trust. Third, it was difficult to regulate online social media by law. Most publishers of fake news are anonymous individuals. Without regulation and restriction, online publishers would not worry about taking responsibility of their behaviors.

In my opinion, I agree with the author. The social media platform had speed up the information exchange in a good way. However, speeding up the sharing of fake news was one of its side effect.

How Powerful is Fake News?
A group of scholars from Stanford University had conducted studies on the role of fake news on 2016 US presidential election.

First, in order to test the significance of social media, they conducted a post-election online survey among 1200 people. The results showed that only 14 per cent of Americans considered social media as the most important sources of information during the election (Allcott and Gentzkow, 2017). Later, they also used fake stories and placebo stories to conduct an experiment. After a series of calculation, they estimated that a single fake news story had a persuasion rate equivalent to seeing 36 television campaign ads (Allcott and Gentzkow, 2017).

In my opinion, we are surrounded by high technology and digital products in urban cities. We become attached to online social media platform to the extent that we ignored the other sources of information. We became biased and even tend to omit the fact that there are certain per cent of people who still rely on newspaper or TV as dominant source of information. Therefore, I believed that the power of fake news could be huge but it was also limited only to people who frequently use social media platforms.

What Can We Do with Fake News?
Understanding the role of social media platforms on fake news and the limited influence of fake news, the next question would be what we could do with fake news.

As a person who could not live without social media platform, I would suggest myself and other users of social media platform to raise awareness of fake news. This is the first step. Lipkin is the executive director of National Association for Media Literacy Education. She believed that “Education is key and is our most powerful weapon against falsehoods.” (Padgett, 2017). We should understand that somehow we are more or less biased but the key to avoid falling in the trap of fake news is education.

On the other hand, I think it was also the responsibility of the social media platforms to make regulations on their users’ online behaviors. Some may worry that it could damage the freedom of speech of their users but I believed that our online behavior should be regulated as our offline behaviors. Purposely spreading false news should be identified and banned. Recently, Facebook began using third-party fact-checkers and gave its users the ability to manually report fake news posts (Tarantola, 2017). It is unsure if the solution would work but it indicated that at least, social media platform companies had moved towards solving the fake news problem.

To conclude, I found that fake news always exist but during recent years, Internet and social media platforms had amplify the power of fake news. However, according to studies, the influence of fake news may not be as huge as we expected. To minimize the damage of fake news, social media users should educate themselves and social media companies should make policies to manage their online communities.

References

Allcott, H., Gentzkow,M. (2017). Social Media and Fake News in the 2016 Election. Retrieved from https://web.stanford.edu/~gentzkow/research/fakenews.pdf

Carson, J. (2017). What is fake news? Its origins and how it grew under Donald Trump. Retrieved from http://www.telegraph.co.uk/technology/0/fake-news-origins-grew-2016/

Padgett, L. (2017). Filtering Out Fake News: It All Starts With Media Literacy. Retrieved from http://www.infotoday.com/it/jan17/Padgett–Filtering-Out-Fake-News.shtml

Tarantola, A. (2017). Facebook now flags fake news. Retrieved from https://www.engadget.com/2017/03/06/facebook-now-flags-fake-news/