Tag Archives: SHOPPING

Learn to Lie #9: Retail Experience

If you’ve worked in retail before or know the ins and outs of shopping, then you must know that everything has been fabricated to make you believe this or that.

All advertisements have been carefully crafted and honed by marketing experts in order to attract your attention to sell you something, whether it’s the latest trend in jeans or the best tasting juice in the market. Companies want you to buy their product, and in order for them to do this, they need to lie to you.

Have you ever seen a fast food commercial that showed you the most perfect, juicy, delicious, voluptuous, colourful hamburger in existence? Did you crave that burger later on when you were out hungry? Did you go to that fast food joint and buy that burger only to find that it wasn’t anything like it looked in the commercials, instead it was a sad, greasy lump of meat and bread?

Take this infomercial for the FABU-FIT-ME for example:

There’s nothing remotely true about this infomercial, in fact it’s not a real product you can buy.

This is what I’m talking about when I say companies lie to you. It’s nothing new, and you’ve probably %100 knew about it before I even began to think about including it as a learn to lie post, but I’m here to make you aware of what you’re already experiencing in your life.

In retail, they do the same thing:

When you walk into a store, browsing for an update in your shirt collection, a sales person comes up to you and asks if you need any help.

You’re in the midst of feeling the material of a shirt that caught your eye but weren’t too committed to, she takes note of this and then says the following:

“I love that shirt! I bought one just the other day and I’ve been wearing it almost everyday since! I even bought one in another colour! I feel like it’s one of those items that will never go out of style, you know?”

You probably get this all the time if you go shopping often. Sales associates pump out the bullshit at any opportunity they get. I work in retail and I know for a fact I do this.

I get a lot of customers asking if I’ve tried a product or if I know if this is good. If I know it’s an absolute shitty product, I will tell them the truth to spare them the hardship of wasting the money they could’ve spent on something better. However, I’m only human and I don’t try every product in the store and so I can only guess at how great something is judging by the price and the brand.

I will straight up tell my customers that the product they’re holding is a very popular product and is wonderful and it has never been brought back for a refund.

If you want to start learning to lie, retail is a great way to start.

Even if you don’t want to work in retail, being an aware customer is also a good way to start. Simply by asking “where can I find jackets?” when you’re not really looking for jackets at all.

The lesson here is lying happens everywhere, people lie to you to get you to spend money. And if you don’t start lying back, you’ll inevitably end up in this endless cycle of buying into the lies these big corporations are feeding you.