Tag Archives: SFU

Essay #2

       Self-branding and online identities have become a common topic in everyday conversations in recent years, especially with the omnipresence of popular social media sites like Instagram. Despite this topic even being a common theme over the course of my Communications degree, I had never honestly considered the benefits that I myself could have by constructing a strong online brand in this digital age. “Many people think that personal branding is just for celebrities such as Paris Hilton or Britney Spears, yet each and every one of us is a brand. Personal branding, by definition, is the process by which we market ourselves to others” (Schawbel, 2009). Publishing 101 served as a strong pedagogical narrative by which I learned not only about the changes in the world of publishing, but also about the ways in which we can now publish ourselves, and the benefits (or even downfalls, when done incorrectly) that may arise from these online publications. Throughout the course of this essay, I will first address the ways in which this course has shifted the way in which I think about publishing, and further, how these new ways of publishing have worked their way into my online presence over the course of this semester. Following this, I intend to specifically address my online self and publication, not only referencing my blog but also my social media platforms. Lastly, I acknowledge my goals going forward, including what I aim to take with me beyond the confines of this course.

       It would be erroneous to claim that I hadn’t considered online works to count as publishing prior to the start of this semester. Of course, tangible books are the obvious thing that comes to mind when someone mentions “publishing,” but it goes far beyond that. Having said this, I didn’t the extent of which publishing expanded to. Publishing is not only online works and articles as well as tangible books; it is further embodied by anything that gets put out to the public, including social media posts and – of course – blogs. “Publishing” is has many definitions, but has come to be best defined as “the dissemination of literature, music, or information—the activity of making information available to the general public” (Wikipedia). While Wikipedia is generally not the best source for correct information, other acclaimed dictionaries are still stuck in the ways of defining publishing as being limited to formal publications that are for sale, which we have come to know is simply not the case.

       As mentioned above, publishing encompasses any online works that we “publish” or make available to the public, including any blog posts or social media posts. As Alive Marwick states, “the logic of marketing and advertising embedded in social software has infiltrated the ways in which we relate to ourselves and to others,” and that we “[use] social media as a neoliberal technology of subjectivity that produces social status as the ultimate commodity” (Marwick, 2013). In other words, we live in a world where we have technologies at our fingertips that allow us to market ourselves, our products, and how we ultimately wish others to view us. Throughout the course, we learned of how wide the span of publishing is now, and how we can use these new technologies tour advantage. Though I am nowhere near the status of being a “micro-celebrity” or Instagram celebrity (nor do I aim to be), I can now recognize that our online presence can be extremely useful one way or another. Even if you’re not trying to become famous in one way or another, marketing yourself as a brand online can be a valiant tool in this digital age.

       With regards to both my social media presence as well as my blog, I found the focus throughout the semester on the importance of identifying an audience and a brand to be largely advantageous. In the early weeks of the semester, I decided my blog was going to be a foodie blog which what chronicle my adventures to various restaurants around Metro Vancouver and write about my experiences. Identifying my audience, I learned, was one of the first major steps I had to take. In a process post I wrote, I identified my intended target audience to be foodies in the Vancouver area. I added that I don’t necessarily imagine there to be a specific age demographic, but likely people out of high school, perhaps young adults in general. This is mainly because high school students may not be interested in food blogs, cooking, and so forth, and may not have the means to go to far-out restaurants. In “Publics and Counterpublics” (2002), Michael Warner addresses that if you are reading his essay, “you are part of its public.” Warner goes on to say that there is a difference between thepublic and apublic (Warner, 2002). Warner describes the public as a ‘totality’: an all-inclusive description of the general amount of people, whereas a public is more specific, like an audience. Therefore, the people frequenting my blog would be a specific public or audience, likely visiting to check out restaurants they may be interested in.

       It is important to recognize your audience and public in order to market it to those specific people and thus further your success and your clout. “Any technology gradually creates a totally new human environment. Environments are not passive wrappings but active processes” (Campbell, 2009); each platform or domain may have a different audience and environment, and must me marketed as such. How I market and design my online self and presence on my Instagram page differs in the way in which I design my blog, as I have identified different audiences for the two. My personal Instagram features more artistic photos of self-exploitation, encompassing the best parts of my ‘self.’ Conversely, my blog markets itself to my (assumingly) foodie audience, and thus my posts tempt to embody food, Vancouver culture, and often an attempted humor. Furthermore, more online publications look to provide a service to their audience in one way or another. Ensuring that the basic service functions of one’s website or publication is an important element to consider because your audience will likely not return if they aren’t able to find what they are looking for. As I briefly touched on in the previous paragraph, my blog seeks to satisfy the service of reviewing restaurants (as well as local food and beverage in general) in the Greater Vancouver area.

       Through an immense and tedious 10-week-long trial and error process, I finally settled on a simplistic layout, removing the (apparently) tacky carousel-style photos on my home page. Gone with this was all of the numerous background images I tested out that just didn’t work. I created a logo that I felt embodied my blog in a clean and crisp way, keeping in mind the design elements that our guest speaker Mauve Pagé taught us at the start of the semester. I attempted to link colours together by bringing the gold found in the logo into other elements of the pages, such as titles and links. Travis Gertz had an interesting take on design elements and layout as well in his work, “Design Machines: How to survive in the digital apocalypse” (2015). Gertz’s main argument is based on the premise that all websites have started to look the same in an attempt to “look sexy” and appeal to the masses, but by appealing to the masses many actually become lost among the massesof other sites (2015). Unfortunately, I found it difficult to break free of most of the stereotypical constraints of which Gertz spoke about due to the confines of this course, being both the short timeframe as well as the resources made available to us. Nevertheless, these are useful pieces of information to consider when we inevitably use online mediums in our future professional lives.

            In summation, these four months have shaped the way in which I view publishing. Although I understood publishing to go beyond physical books, I didn’t understand the broad span that the term encompassed. Not only is it books and online articles, but also virtually anything that disseminates products and information to the general public. This includes social media presence as well as forum posts and, of course, blogging. Through the combination of the creation of my food blog with various guest speakers, tutorials, and online readings over the last 12 weeks, I have learned that identifying an audience and marketing yourself is a useful tool at any level of this digital world be live in. Despite my blog not gaining a large enough following to truly be able to use applications like Google Analytics or AdSense to my advantage, I can now realize these as important tools that help to compliment ones persona and identify important information. Going forward, I can confidently say that although I may not become a blogger, I have gained important and useful tools to brand myself, whatever that ‘self’ may be.

 

Bibliography

Campbell, W. G. (2009). A Personal Cyber Infrastructure. New Horizons, 44(5), p. 58-59

Gertz, Travis. (2015). “Design Machines. How to survive in the digital Apocalypse.” Louder Than 10.Retrieved on 12 April 2018 from: https://louderthanten.com/articles/story/design-machines

Marwick, A. (2013). Status Update: Celebrity, Publicity, and Branding in the Social Media Age. Canadian Journal of Communication, 40(1), p. 143-146.

Schawbel, D. (2009). Personal Branding 101: How to Discover and Create Your Brand. Mashable. Retrieved on 10 April 2018 from: https://mashable.com/2009/02/05/personal-branding-101/#ge_SBxPsZEq4

Warner, M. (2002). Knowledge and Public Works, 88(4), p. 413-425.

My Experience as an Online Publisher — Essay #2

Prior to this spring semester at SFU, I had only experienced the surface of online publishing. I’ve made posts on platforms such as Facebook, Instagram, and Twitter but I’ve never been so involved and dedicated into creating my own personal cyberinfrastructure. Throughout these weeks of taking PUB 101, I’ve gained valuable experience in developing my online self, curating content for my imagined audience, and cultivating my creative side. In addition, I have acquired some useful technical skills by working on my blog.

I didn’t have to think too long about what type of blog I wanted to develop. I’ve always had an interest in reading lifestyle magazines, watching lifestyle vloggers, and following lifestyle influencers on Instagram. Thus, I created a lifestyle blog, but I wanted it to cater to my lifestyle and my online self. So I decided that I wanted my blog style to be very simple. My blog contains content surrounding fashion, beauty, fitness, and everything lifestyle. I thought that it would be perfect for general women in their 20s or 30s who live a normal, simple and modern life. This was the audience I imagined, and I felt that my style of blog can be relatable to my targeted demographic.

Keeping my imagined audience in mind, it has influenced many decisions I’ve made for my blog. For example, I put in a lot of effort into making my blog look pretty, simple and clean. This is because my targeted demographic is mainly females, thus much of the aspects of my blog is feminine. I think “about how [I] should treat each piece of content, designing to reflect its subtle personality. The content should speak to the few people who can identify with this personality because this is the only audience that matters.” (Gertz, 2015) I’ve maintained a simple and feminine theme throughout my blog by making my colour scheme white and coral. Also, my font is either cursive or light and simple. I target my content to audiences who appreciate aesthetics and are looking for content that lightens up their lifestyle. I cater to this by posting about fashion and makeup tips for example. Furthermore, I include a lot of relevant and quality images in my posts to capture my viewers attention.

Google Analytics has been a helpful tool in my journey as an online publisher. It really helped to see if my content is appealing to my targeted group of people. I discovered through looking at the statistics provided by Google Analytics that a majority of my audience were females. From seeing this statistic, I believed that I was successful in creating content that appealed to my imagined audience. Also, I saw through Google Analytics that many of my viewers visited my blog through Instagram. Therefore, I have been continuing to work on and integrate Instagram more into my blog. I have also been working on writing better keywords for my blog in order to attract more users through organic searches. By gathering and analyzing this information, I was able to better cater my content to my intended audience which helped me market my blog.

Thus far, I have only gather a few comments from my fellow classmates which I am grateful for. I found it challenging to successfully engage my audience and I hope that my content will attract more comments in the future. I believe engagement with my audience can inspire and encourage me to continue creating and improving my online content. Audience engagement is one of the areas I wish to improve on for my blog in the future. “It allows you to use online marketing to its full potential and purpose in order to build stronger relationships with your audience as well as grow your brand loyalty and presence online.” (Henwood, n.d.)

At the beginning of the course, I though publication was simply the act of putting content out for the public to see. I soon learned that it was a lot more intricate than that. I’ve never though about my online self, my online presence, or my online audience until this course. Publication involves “how we carefully craft the way we appear, the way we behave, and, as a result, the way we are perceived by others.” (J Max, 2015) I’ve learned to develop my online self and create quality content to effectively attract an imagined audience. After gaining experience as an online publisher, I’ve gained respect for other online publishers. I discovered that developing a cyber infrastructure demanded a lot of time and effort. On the other hand, it is a rewarding and enjoyable experience. I learned a lot of technical skills during this journey. For example, I improved my Photoshop skills and learned more about Google Analytics. At first, it was daunting to have so much freedom and lack of structure to the instructions for this course. In the end, I was grateful for having a creative outlet where my innovation wasn’t stifled. |Fascinating and important innovations would emerge as students are able to shape their own cognition, learning, expression, and reflection in a digital age, in a digital medium.” (Watters, 2015) I’ve really enjoyed developing my blog this semester and I plan on continuing to blog past the end of this course.


References

Gertz, Travis (2015). “Design Machines. How to survive in the digital Apocalypse.”
Henwood, Annaliese (n.d.). “Audience Engagement: The Why, When, Where and How.”
J Max (2015). “The Publication of Self.”
Watters, Audrey. (2015). “The Web We Need to Give to Students.”

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Process Post Week 11 — Story Using Media

This was a fun exercises for me. It allowed me to share my “experiences and instantly publish [my] thoughts to the web with minimal technical understanding. […] An important part of this process is the exchange of cultural and social capital.” (Chittenden, 2009) This exercise forced me to think and express myself in a different way. I’m so used to using words to tell a story, that this was a challenge for me to use only images to tell a story this time. As this was my first time doing this kind of exercise, I just created a short story about how living in Vancouver, I wish that the weather was better this time of year. But in reality, it is still constantly raining in spring.


References

Chittenden, Tara (2010). “Digital dressing up: modelling female teen identity in the discursive spaces of the fashion blogosphere.” Journal of Youth Studies 

Resources

Thought bubble. http://clipartix.com/thought-bubble-clipart-image-31663/
Ice cream. https://www.freeimages.com/premium/cartoon-ice-cream-cone-character-575556
Beach. https://www.123rf.com/photo_27649031_stock-vector-cartoon-beach-chair-and-umbrella-on-tropical-beach.html
Swimming suits. http://worldartsme.com/shirt-bathing-suit-clipart.html#gal_post_97728_shirt-bathing-suit-clipart-1
Thought bubble pop. https://www.dreamstime.com/illustration/comic.html
Rainy day. http://animationaficionados.com/2013/06/23/rainy-day-special/
Sun. https://pngtree.com/freepng/vector-cartoon-sun_2645160.html
Sweaty girl. https://pngtree.com/freepng/the-sweat-cleared-straight_3336407.html

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Process Post Week 10 — Transmedia Integration

Currently, I have an Instagram and Pinterest account for my blog but I have only been active on Instagram. The social media account I plan to focus on is Instagram. I want to post more regularly and be more aware of what kind of posts my audience is looking for. My focus is on Instagram because it has a large usership and many of my targeted audience are users of the app. It is also a fast growing social media platform and I see potential in incorporating it into my online publication. Another barrier I have experienced with working on Instagram, is that I have difficulty in finding time to go out and take pictures because I currently have a lot of school work and I work as well.

Although my main focus will be on Instagram, I want to work on incorporating Pinterest as well. I think it would work well with my type of content, such as my DIYs. A barrier I have with Pinterest is that I still have a lot of learning to do with this platform. By learning more about the platform, it can also help me cater my content on Pinterest to my targeted audience. If I master integrating Pinterest into my blog, I think this can really attract more visitors and reach a larger audience.

“Transmedia storytelling is the ideal aesthetic form for an era of collective intelligence.” (Kevinbrittenylauren.wordpress.com, 2013) I would like to incorporate my social media accounts in a way such that viewers won’t be confused and have to switch back and forth between platforms. On the other hand, I would aim to entice viewers to visit my other platforms to further connect with my readers.


References

Kevinbrittenylauren.wordpress.com, 2013. Pokemon as transmedia storytelling.

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Process Post Week 9 — Google Analytics

Most of the visitors on my blog have been from either Canada or the United States. 52.11% of users have gotten on my blog through referrals and most of my referrals have been from Instagram. Therefore, I think it would be a good idea to continue working on and integrating Instagram into my blog.

In the last 90 days, 77.2% of the visits on my blog have been from a desktop, 21.1% have been from a mobile, and 1.6% have been from a tablet. This makes me think that I should improve on the usability and appearance of my blog on phones and tablets to attract more visitors since we are on our phones a majority of our time.

Also, only 5.63% of users have gotten on my blog through an organic search. This suggests that I should improve and optimize the searchability of my blog. My targeted audience are mainly females from the age of 18 to 30. I recently enabled Google Analytics to collect data on the demographic of my audiences which I think will give my a good indication if my content is reaching to the correct group.

I think by using Google Analytics as a tool to get information about visitors on my blog, it can help me see if my content is appealing to the correct group of people. “Citing retail company Target as an example, the article explains the system of assigning a unique shopper code, known as a Guest ID number. Through this Guest ID Number, each shopper’s consumer behaviour, demographic, home address, occupation, estimated salary, as well as the websites they visit are all recorded.” (Pod Academy, 2016) By gathering and analyzing this information, I can also better cater my content to my intended audience which will help market my blog.


References

Pod Academy, 2016. Digital breadcrumbs: The data trail we leave behind us.

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Peer Review #3

This is a peer review of Ashley Yien’s blog, adventures with MIA, which can be found here: http://pawsitiveashley.com. Ashley’s blog centers around her French Bulldog, Mia, and branches into other dog topics as well. She blogs about Mia’s dog friends and shares information about the BC SPCA and ways to help dogs in need.

I believe Ashley’s targeted audience are cute dog or animal lovers, whom I believe her blog successfully appeals to. When we first arrive on her blog, we are greeted with an animated header with a cute Frenchie drawing and a cute paw print cursor. This use of an attractive header image helps peak audience interest and gets readers into looking more through her blog. The only critique I have of it is that I believe there should be no apostrophe in “adventures”. I’m not sure if this was a mistake or intentional but good grammar can help portray a professional-quality blog, which helps marketability. On the other hand, I think the writing style of Ashley’s blog, which is sometimes from Mia’s point of view, is very appealing to dog lovers. It adds a humourous and personal touch to her blog posts that I enjoy.

Hover drop down menus and simple layout.

Overall, Ahley’s blog’s layout is simple, user friendly, and visually pleasing which eliminates user frustration and can help further the appeal of her blog to her intended audience. She integrates adorable and relevant pictures into her blog which helps engage readers. Many internet users today want information fast and don’t like to read large blocks of texts.

Doggo Memes Category

I believe Ashley really blogs about what she loves and has a clear sense of her personal online-self and a well-defined audience. “Designing from the heart of our messages out means we fully acknowledge that they will not speak the same way to every person.” (Gertz, 2015) She connects well with a wide variety of audiences. Additionally, she includes information on rescuing dogs and dog memes. This helps to further her blog appeal to passionate dog lovers and viewers who are just looking for a laugh. Also, I believe that there is a large community of dog lovers on the internet, which is her targeted audience. By blogging on a popular area of interest, it is helpful in gaining a bigger community for your blog and helps marketablity.

Popular hashtag on Instagram #dog.

One improvement I think Ashley can make to the marketability of her blog is to include social media accounts. “The experiences of some news organizations offer another finding about the importance of diversification: bringing in revenue from several sources.” (Vara, 2015) An Instagram, Twitter, or Pinterest account with pictures of Mia can potentially help attract more viewers and create more potential methods of monetization. One barrier to the marketability of Ashley’s blog is that there is already a high saturation of social media accounts of dogs. I’m not too certain about the number of dog blogs though. “Abundance, it turns out, is a much bigger problem to solve than scarcity, or as Clay Shirky frames it: “Abundance breaks more things than scarcity.” […] It is far better, economically, to have the fewest number of authors, the fewest titles.” (Nash, 2013) I think this can be overcome by providing consistent and quality content that continually appeals to her targeted audience. Ashley’s blog has great potential and I’m excited to see it continue to grow.

Be sure to check out Ashley’s blog, adventures with MIA, which can be found here: http://pawsitiveashley.com! Her Frenchie, Mia, is adorable!


References

Gertz, Travis (2015). Design Machines. How to survive in the digital Apocalypse

Nash, Richard (2013). What is the Business of Literature?. VQR Online.

Vara, Vauhini (2015). Survival Strategies for Local Journalism.

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Finding my Career Path

When I was a young child, I was gifted a workbook that prompted me to draw what I wanted to be when I grew up. To this day, I still clearly remember the colourful butterfly I drew on that page.

Remembering the blissful days of my childhood when things were so much more simple and all I wanted to be when I grew up was to be a colourful butterfly one day. If it was only that easy. If only I could fly off, care-free and explore the world… No, I’m not a butterfly, but that beautiful butterfly I drew may have signified my exploratory phase into the beginnings of my career: venturing further into the world of visual arts.

Thus, I grew up to love drawing: something that had never ran in my family background. I would draw on any surface I could set my hands on (yes, I remember drawing on the headboard of my bed with a ballpoint pen) and I spend hours on the internet looking for tutorials when I was in middle school. My cute cartoons and illustrations became more detailed, attempting to replicate a photograph on a blank piece of paper. Realism drawings of still objects became hyper-realistic until people thought I had suddenly become a photographer. I naturally developed an eye to see the world and the spaces around me differently, converting the three-dimensional world into a two-dimensional realm in front of me. I thrived in it and it didn’t take long for me to find a sense of identity through drawing and sketching. Everyone around me was certain I was going to be the next Emily Carr. It seemed like I had my career mapped out for me after many long nights of practicing in my bedroom: my professional career path had already been set for me.

The last hyper-realistic drawing I have drawn to date. — March 2015

 

So it began: my senior year in high school and I was one of the handful of students who had gotten a letter of acceptance into Emily Carr University on the spot. This was what was deemed to happen my whole life by my peers. Was it fate?

Not too long after I received a letter from Simon Fraser University, informing me of my acceptance into their School of Interactive Arts + Technology (SIAT), I had to make a big decision. I had never heard of this program and didn’t know of any graduates or alumni from SIAT. I spent my whole childhood moving a pencil around on paper, was I really going to make the transition to digital design? I thought, and thought hard for awhile, but I sensed an urge to explore my skillset: where could digital design take me? At the end of the day, I followed my gut and took the leap into the realm of design. This period marked my transition into technology and design, pushing my sketching pencils into the back of the shelf.

I didn’t know what I was getting myself into. I didn’t know how to code and I only had intermediate experience with Photoshop. The summer before my first year in university, I spent hours and days going through online tutorials to learn as much of Adobe Illustrator and InDesign as I could. But I loved it. I loved that making a mistake was a simple and quick CTRL/CMD + Z to fix. Strokes and lines were so much smoother, cleaner and there was no accidental smudging — this was fool-proof.

Illustrations done on Adobe Illustrator for a freelance project — October 2015

Slowly, the time and demand I had for sketching decreased and since my second year, I have not posted a single photo of a drawing. Do I miss it? Yes — I can recall the nights when I was upset and drawing took me into a place of serenity, a place where my worries did not exist. It will still always be a part of me: when I brainstorm for my designs, knowing how to sketch is always at the core and every time, it brings me back to my roots — where I started and came from: pencil and paper.

Rough sketches for a game design.

I have made my transition from an artist to a designer and I’m not turning back.

– E

Check out my portfolio work!

Process Post #week 4

“The medium is the message.” — Marshell McLuhan

With the fall of traditional media like newspaper, thanks to the rise and prevalence of mobile devices which allow access to media content and information regardless of time and space, the transition of dominant medium comes with the revolution of publishing which highlights the importance of being strategic for content on mobile devices. Instead of reading content from a newspaper which is of half our body length, people nowadays do that on smartphones that its screen size is smaller than our hand. When the same or even larger amount of information is displayed on a much smaller medium, it takes editorial, architectural, and technical knowledge” to make strategic publishing decisions for mobile media content.

Homepage of dictionary.cambridge.org

For years, this website has been merely functioning as my tool for looking up words without paying any attention to the page layout and design. And once I do, I immediately notice the prioritization of widgets and functions on its homepage reflected in forms of layout and size. Once users enter the website, the search bar appears in the centre of the page in white, contrasting with other busy colours around it. Users do not need to click on the search bar to start typing. All these echo with what Sara Wachter-Boettcher has suggested as “get purposeful” which involves deep consideration of site goals.

Enabling the media content to travel across different media is also important in order to be strategic in publishing. No matter a user is trying to get the information with a PC, laptop, or mobile app, access to the same database should be ensured. Besides, little buttons that link to social media can foster the spread of content.

Week 3 Process Post

This week I installed and activated Google Analytics and the Ultimate Category Excluder plugins to WordPress so I can easily track my views and prevent these posiel posts from appearing on the front page of my blog. I planned the layout of my blog so that #posiel posts would be accessible on the sidebar rather than the main navigation menu.

One of the readings this week came from Craig Mod, “How I Got My Attention Back”. I would like to share a quote from his article:

“Our measuring sticks for life tend to be optimized for material things, things easy to count. Houses, cars, husbands, babies, dollar bills. Attention is immaterial, difficult to track.” (Mod, 2017)

This quote resonates with me because I can often see how our world is radically becoming more advanced and how visual media is increasingly becoming a the cause of consumerism. In a world where we seem to live thriving off material and physical objects, it is so easy to become absorbed into this culture of consumerism as a means to measure the satisfaction of our personal life. As a result, people are increasingly less aware of the every day situations that are occurring around us as they pay more attention to their own lives and personal obsessions. Attention, like time, cannot be bought or exchanged.

I find that whenever I put my phone down for a few hours, I tend to feel more productive with my time and feel more mentally invested in the work or activity I am doing without constant distraction. That being said, I don’t think I can be offline for a month even if my life allowed it without harming me. For being someone who relies on social media to stay in touch with friends who live hours away, I can’t imagine the time needed to transit to them just to discuss a couple of things with them that could easily and quickly be done in a matter of minutes.

PUB101 – Process Post

I’ve realized that I’m spending more and more time on building this personal website – my own little cyber space – playing with awesome plugins to make it richer with different kinds of content. Unlike on my Facebook and Instagram where I share content with mainly friends back in Hong Kong, my audience here is only all those in my PUB101 class who are my new friends and only read English. It makes a difference of what to share on my social media and in here.

Theme

I started with the ‘Twenty Seventeen’ theme and uploaded my header image as my very first action of the website development. The photo is taken on the top of Mountain Whistler in summer 2016, and its composition makes it the best header image, also showing a little bit of my character as an outgoing and energetic young adult who loves looking at the sky and is eager for adventure. I had tried changing to a few other themes but none can give me a sense of simplicity and an emphasis on the header image like this one which maximizes its size. I want the image to fully occupy visitors’ monitor and their eyes when they enter my website!

Widgets

There are only a sidebar and two footers at the bottom of the website to contain widgets. I’ve added icons to other social media at the top of the sidebar for visitors to share my posts/website as well as to let them learn more about me on other platforms. Especially for Facebook and Instagram, which I’ve placed them as the first two icons, they are the social media platforms I use the most and therefore contain a lot more info about me. In addition, I have added audio widget to share some of my favourite Cantonese pop music, like a weekly selection, with text widget as its caption for a brief introduction to the song.

I have opened two categories so far – ‘posiel’ for required course work from pub101 and ‘daily life’ for sharing my trivial things in my daily life as well as my experiences here in Vancouver as an international student. The development of the two pages ‘About Me’ and ‘Canton Pop Music’ is still in progess.

Stranger Danger?

In a technologically advanced world, it has become the norm to for our eyes to be glued down to our mobile screens wherever we go: whether it be on the bus, on the street or in class. Consequently, it has undeniably caused us to be less aware of our surroundings and the people around us. It’s much easier now with easily accessible technological devices and social media platforms to engage and interact with “strangers” because we no longer need to carry the same feeling that may come with rejection or awkwardness in-person.

The difficulty of speaking to a stranger in public mainly comes from unknown motives; I’ve been approach by many strangers who tried to sell me a product, ask for cash, or for using me as an ear. I’ve almost been accustomed to creating a social barrier between me and the people around me when I am on the street alone because of unknown intentions and out of fear of being taken advantage of.
A stranger to me is someone who I don’t know personally and if I was asked, I would not be able to describe their personality or interests to someone else. I consider a person known when I have had at least one engaging conversation with them to really get to know who they are aside from recognizing a familiar face. Being a shy and reserved individual, once I get to know someone on a deeper and more personal level, I find it easier to approach them and feel more inclined to speak with them again, thus passing the notion of just being “strangers”.

 

My Vision Board + Process

For a lifestyle blog, I really aimed to develop a theme/palette that represents who I am.
Being a crafty individual, I decided to go back to my childhood roots and take out my scissors. I can’t remember the last time I created a vision board or collage, but I had fun with this. I really only had two magazines to work from, but IKEA magazines really did it for me. Besides the journalling images (thanks Google), I found that IKEA really speaks to my overall aesthetics. In fact, I get a little giddy whenever the new IKEA catalogue comes in the mail.

I always love to “embrace the white space”. A minimalist, I strive to stay simple while showing some natural/earthy and light tones: pastel pinks, blues and green tones from nature. I want my platform to be a space that inspires, is easy and enjoyable to read.

I’ve always wanted to have a platform to write about my passions and my hobbies in hopes to inspire my fellow friends and peers. Oh, and I love coffee. No — I’m not an addict… I can survive a day without coffee; I love the smell of freshly brewed coffee which is why I drink it. The energy boost is just a plus.
I’ve recently developed an interest in modern calligraphy probably because I love writing. And I don’t mean writing essays, I mean the action of writing. I love writing neatly and being structured, which leads me to my hobby of note-taking (wait, is that even considered a hobby?) and journalling.
I love to create, and I love to share what I create. And most of all, I love to help people. So that is what I hope to bring to this blog: a space for me to share inspiration, tips and advice on living a fulfilling and influential life.

Off the Grid Waffle Bar

I’ve never been big on waffles but after trying Off the Grid Waffles in East Vancouver….oh boy has that changed! Decidant…moist… & oh so chocolaty *mmm mmm mmm* They offer an array of options: from a savory pizza waffle ($8) to a sweet Strawberry Nutella waffle ($7) (which you can also get in waffle cups! $6) […]

Essay #2

This semester may be coming to an end yet, my online publication will go on. Over the last three months, I was introduced to the world of online publishing and given a chance to create a place that was solely mine – sukhisthename.com. It became a place to share my favourite recipes, new beauty regimes, and […]

Process Post #10: Press Release

Take a drab press release and add some pizzazz. Choose a platform and create a new and improved press release. I chose Twitter as the platform for the new press release. Twitter will allow the CBC to post short yet attention-grabbing tweets, which users can respond to directly, and re-tweet. There can be multiple tweets: […]